Skip to content

This is the future face of American soccer

May 17, 2012, 4:59 PM EDT

soundersbaby

Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.

My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.

Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.

One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.

The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.

Just ask my buddy’s kid. You know, as soon as he learns to talk.

Latest Posts
  1. Edin Dzeko in talks with Manchester City over new contract

    Jul 29, 2014, 11:20 PM EDT

    Edin Dzeko

    “I can only say that I’m very happy at City and at the moment we are talking about a contract,” Dzeko said.

  2. San Lorenzo to use Viagra to counter elevation in Bolivar match

    Jul 29, 2014, 10:36 PM EDT

    San Lorenzo

    The 3,600 meters of elevation will provide a stiff challenge, with many opposing clubs having fallen victim to the altitude.

  3. Premier League on tour, Tuesday roundup: United beat Inter in penalties

    Jul 29, 2014, 9:43 PM EDT

    louis_van_gaal Getty Images

    Manchester United continued their success in the US with a third consecutive victory.

  4. WATCH: Daniel Sturridge and Jordan Ibe sing Drake’s ‘Too Much’

    Jul 29, 2014, 9:01 PM EDT

    England Press Conference Getty Images

    Sturridge and Ibe step to the mic and hold their own.

  5. Watch Live: Manchester United vs. Inter Milan (Lineups and Discuss)

    Jul 29, 2014, 8:24 PM EDT

    International Champions Cup 2014 - AS Roma v Manchester United Getty Images

    In team news, van Gaal has decided to go with his fabled 3-5-2.

  6. Instagram Transfer Rumors: Radamel Falcao heading to Real Madrid

    Jul 29, 2014, 8:03 PM EDT

    Radamel Falcao AP

    In a startling revelation, AS has revealed that Radamel Falcao has begun following three Real Madrid players on Instagram.

  7. Report: Southampton set to swap Dani Osvaldo for Inter Milan’s Saphir Taidar

    Jul 29, 2014, 7:08 PM EDT

    Norwich City v Southampton - Premier League Getty Images

    Big day for headlines coming out of Southampton but this one looks to be quite promising for Saints fans.

  8. Luis Felipe Scolari hired by Gremio for third stint with Brazilian club

    Jul 29, 2014, 6:30 PM EDT

    Brazil - 2014 FIFA World Cup Training Camp - Day 1 Getty Images

    Twenty-seven years after his first stint with Gremio, Luis Felipe Scolari is returning to the Brazilian side as its new manager.

  9. WATCH: Bojan Krkic scores first goal for Stoke City in 2-1 defeat to Schalke

    Jul 29, 2014, 6:00 PM EDT

    Bojan Krkic AP

    Krkic, who made the $6.7 million move from Barcelona last week, scored a cracker of a first goal for Stoke City.

  10. Report: Carlos Tevez’ stepfather freed by Argentine kidnappers

    Jul 29, 2014, 5:25 PM EDT

    Juventus v Atalanta BC - Serie A Getty Images

    Tevez’s family was then phoned and told to deliver a ransom of $5,000 (40,000 pesos).

  11. Southampton chairman claims club will reinvest $165M in this transfer window

    Jul 29, 2014, 4:53 PM EDT

    Saints have a new Saints have a new

    “Every penny of that will be up for reinvestment as transfer fees and wages,” Krueger said.

  12. Ronaldinho leaves Atletico Mineiro, could be headed to MLS

    Jul 29, 2014, 4:03 PM EDT

    Brazil Atletico Mineiro Ronaldinho AP

    Where, exactly, Ronaldinho’s future ends up is anyone’s guess.

  13. WATCH: Five international, MLS games coming your way on NBC Sports this week

    Jul 29, 2014, 3:22 PM EDT

    PremierLeagueNBC

    ICC and MLS action is in full swing in the USA this week. Watch it all online, here.

  14. New York City FC sign Jacobson from Dallas, linked with Alberto Aquilani

    Jul 29, 2014, 2:57 PM EDT

    Montreal Impact v FC Dallas AP

    Jacobson arrives in the Big Apple from Dallas. Will Aquilani join him?

  15. Morgan Schneiderlin slams Southampton after Spurs move is blocked

    Jul 29, 2014, 2:20 PM EDT

    Southampton v Fulham - Premier League Getty Images

    Now Schneiderlin wants out as Saints’ incredible exodus continues to take a turn for the worst.

  16. Barcelona reveal record income levels of $711 million

    Jul 29, 2014, 1:58 PM EDT

    Manchester City v Barcelona - UEFA Champions League Round of 16 Getty Images

    Despite not winning any silverware last season, Barcelona were big winners off the pitch.

  17. Report: Carlos Tevez’s father kidnapped, held for ransom

    Jul 29, 2014, 1:21 PM EDT

    Aston Villa v Manchester City - Premier League Getty Images

    Tevez’s father, Juan Carlos Cabral, is said to have been kidnapped in Buenos Aires and held for ransom.

  18. Southampton insist Rodriguez, Schneiderlin are not for sale

    Jul 29, 2014, 1:15 PM EDT

    350x AP

    Southampton duo are going nowhere, despite being linked with Tottenham switch.

  19. Liverpool complete $17 million signing of Belgian striker Divock Origi

    Jul 29, 2014, 12:37 PM EDT

    Source: Liverpool FC Source: Liverpool FC

    Liverpool sign talented Belgian teenager, will loan him back to Lille this season.

  20. Despite calling African players “banana eaters”, Tavecchio still set to lead Italian FA

    Jul 29, 2014, 12:11 PM EDT

    Italy Federation Racism AP

    Even after calling African players “banana eaters” this man is set lead the Italian FA.