May 17, 2012, 4:59 PM EST
Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.
My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.
Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.
One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.
The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.
Just ask my buddy’s kid. You know, as soon as he learns to talk.
Dec 13, 2013, 4:56 PM EST
His second trade in four months, the veteran midfielder is on his way back to Texas…for the other side. In the other direction goes a proven goalscorer coming off a season of struggle.
Dec 13, 2013, 4:15 PM EST
A move in the works for a few days is completed, but it’s just the first step in Toronto FC’s offseason master plan.
Dec 13, 2013, 3:27 PM EST
The Chelsea manager was amused at the links of Manchester United striker Wayne Rooney to London in January.
Dec 13, 2013, 1:55 PM EST
Can Arsenal break through City’s splendid home form?
Dec 13, 2013, 1:16 PM EST
The Dynamo will honor Brian Ching with several unique on-field features.
Dec 13, 2013, 12:57 PM EST
Mullins, Tshuma lead Maryland into a surprising Friday final four in Philadelphia.
Dec 13, 2013, 12:30 PM EST
Where to watch all the action ahead in a blockbuster weekend of PL match ups:
Dec 13, 2013, 12:01 PM EST
History says there are goals a-comin’ in Saturday’s match-up at St. James Park
Dec 13, 2013, 11:30 AM EST
“Average” play of midfielder more troubling during subpar start for Red Devils.
Dec 13, 2013, 11:08 AM EST
Sure there’s science behind the Brazuca, but what good is that without video of the ball shattering dinner plates and other housewares?
Dec 13, 2013, 10:35 AM EST
David Moyes reveals RVP will face yet another spell on the sidelines after aggravating a thigh injury:
Dec 13, 2013, 9:22 AM EST
Gunners aim to go eight-points clear by winning at the Etihad, Wenger plays it cool:
Dec 13, 2013, 8:52 AM EST
NBC News’ Ben Popken gets the lowdown on the new World Cup ball. Good news… a Jabulani, it is not:
Dec 12, 2013, 11:00 PM EST
Unless a player lifts his shirt over his head, you may never see Intel’s contribution to Barcelona’s uniforms.
Where They Stand: Europa League’s 32 knockout round teams (and their potential effect on UEFA’s coefficients)
Dec 12, 2013, 10:05 PM EST
Italy and Ukraine could see big boosts to their coefficients, with each federation placing four teams in Europa’s knockout rounds.
Dec 12, 2013, 9:04 PM EST
How close is PRP to blood doping? Close enough to get the Premier League’s attention.
Dec 12, 2013, 8:02 PM EST
The two-time Defender of the Year rejoins former Crew boss Sigi Schmid in Seattle.
Dec 12, 2013, 7:09 PM EST
The Dash join the Portland Thorns as MLS-backed teams in women’s league.
Dec 12, 2013, 6:17 PM EST
Recovery timeline could leave Portland winger passed over by Costa Rica.
Dec 12, 2013, 5:31 PM EST
Like other notable quality American outfielders (e.g. Clint Dempsey), Cameron is a late-developer who has really evolved.
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