Skip to content

This is the future face of American soccer

May 17, 2012, 4:59 PM EDT

soundersbaby

Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.

My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.

Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.

One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.

The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.

Just ask my buddy’s kid. You know, as soon as he learns to talk.

Latest Posts
  1. Happy Anniversary Messi

    Sep 17, 2014, 1:20 PM EDT

    FC Barcelona v Club Leon - Joan Gamper Trophy Getty Images

    On this day 14 years ago, Barcelona signed Lionel Messi. The rest is history.

  2. UEFA Champions League Preview: Manchester City vs. Bayern Munich

    Sep 17, 2014, 12:35 PM EDT

    Manchester City v Liverpool - Premier League Getty Images

    European giants clash as Manchester City travels to Germany to take on the mighty Bayern squad.

  3. WATCH: 2014 Lamar Hunt U.S. Open Cup Final highlights

    Sep 17, 2014, 11:50 AM EDT

    2014 U.S. Open Cup - Final Getty Images

    Check out full match highlights from Seattle’s 3-1 extra-time win over Philadelphia in the U.S. Open Cup Final.

  4. Men In Blazers podcast: A happy PL return, while Spencer Lanning talks ‘football’

    Sep 17, 2014, 11:15 AM EDT

    meninblazers

    In this new edition of the Men In Blazers podcast, Rog and Davo explore Johnny Football’s favorite football team.

  5. UEFA Champions League Preview: Chelsea vs. Schalke

    Sep 17, 2014, 10:50 AM EDT

    Chelsea v Swansea City - Premier League Getty Images

    Chelsea will look to open up their Champions League campaign with three points at Stamford Bridge.

  6. “The Men in Blazers Show” set for kick off on NBCSN

    Sep 17, 2014, 10:05 AM EDT

    Men In Blazers

    Full details of MiB’s new show, which debuts on Monday, September 22, can be found right here.

  7. Big changes coming to Merseyside stadiums

    Sep 17, 2014, 10:00 AM EDT

    A Memorial Is Held For The 24th Anniversary Of The Hillsborough Tragedy Getty Images

    Liverpool is planning to expand at Anfield while Everton looks to build from the ground up.

  8. Pep Guardiola on Manchester United: ‘They don’t have enough money’

    Sep 17, 2014, 9:13 AM EDT

    FC Bayern Muenchen - Training & Press Conference Getty Images

    The Bayern Munich manager claims Manchester United didn’t have enough money to lure away star players from the German giants.

  9. Newcastle fans planning to protest Alan Pardew

    Sep 17, 2014, 8:23 AM EDT

    Newcastle United v Crystal Palace - Premier League Getty Images

    The “Sack Pardew” movement has reached new heights at St. James’ Park.

  10. Eden Hazard set to sign extension at Chelsea

    Sep 17, 2014, 7:37 AM EDT

    Chelsea v Swansea City - Premier League Getty Images

    Manager Jose Mourinho believes the Belgian international will have a new deal in place at Stamford Bridge within a month.

  11. Portland, DC United both win in CONCACAF Champions League play

    Sep 16, 2014, 11:57 PM EDT

    Urruti AP

    Maxi Urruti and Fabian Espindola both snatched braces as MLS sides went atop their groups.

  12. Iran manager Carlos Queiroz agrees to contract extension, vows to win Asia Cup

    Sep 16, 2014, 10:55 PM EDT

    Queiroz Getty Images

    Despite saying in June he would step down after the World Cup, the former Real Madrid manager has made a U-turn.

  13. Captain Clint fires Seattle Sounders to US Open Cup crown in 3-1 extra time win over Philadelphia

    Sep 16, 2014, 10:13 PM EDT

    Dempsey AP

    USMNT captain Clint Dempsey was Seattle’s savior in extra time as he delivered the winner in a 3-1 win and lifted his first-ever club trophy.

  14. Michael Bradley disagrees with president’s shot at Toronto roster

    Sep 16, 2014, 9:06 PM EDT

    Bradley AP

    President of Toronto’s ownership group, Tim Leiweke had harsh words for the Toronto FC locker room. Michael Bradley disagrees.

  15. Report: FA to overhaul work permit rules to cut down on non-EU players

    Sep 16, 2014, 8:23 PM EDT

    Dyke Getty Images

    Insanely strict new rules proposed by FA chairman Greg Dyke would eliminate non-EU players from the lower leagues completely and slash the amount in the Premier League by around 50%.

  16. Newcastle winger Jonas Gutierrez reveals he has cancer

    Sep 16, 2014, 7:46 PM EDT

    Gutierrez AP

    We now know why Jonas Gutierrez has barely featured for Newcastle in the last year or so.

  17. Jack Wilshere injured yet again to compound Arsenal’s woes

    Sep 16, 2014, 7:09 PM EDT

    Wilshere AP

    The man who can’t stay on the pitch has tweaked a very problematic part of his body.

  18. VIDEO: Real Madrid make history, notch 1000th goal in European competition

    Sep 16, 2014, 6:29 PM EDT

    Karim Benzema AP

    Benzema bags Real’s fifth goal on Tuesday, which turned out to be their 1000th goal in continental competitions. Wowza.

  19. Steven Gerrard saves Liverpool’s blushes; but should fans be worried?

    Sep 16, 2014, 5:59 PM EDT

    Liverpool FC v PFC Ludogorets Razgrad - UEFA Champions League Getty Images

    Gerrard scores last-gasp winner, but Liverpool under-performed again in narrow win.

  20. Arteta: Arsenal “didn’t perform well enough” at Borussia Dortmund

    Sep 16, 2014, 5:27 PM EDT

    mikel_arteta_ciro_immobile

    Arsenal’s captain notes the danger of falling behind at BVB, while Klopp calls his teams performance “nearly perfection.”

Featured video

Week 4: Saturday recap