May 17, 2012, 4:59 PM EDT
Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.
My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.
Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.
One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.
The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.
Just ask my buddy’s kid. You know, as soon as he learns to talk.
Jul 29, 2014, 11:20 PM EDT
“I can only say that I’m very happy at City and at the moment we are talking about a contract,” Dzeko said.
Jul 29, 2014, 10:36 PM EDT
The 3,600 meters of elevation will provide a stiff challenge, with many opposing clubs having fallen victim to the altitude.
Jul 29, 2014, 9:43 PM EDT
Manchester United continued their success in the US with a third consecutive victory.
Jul 29, 2014, 9:01 PM EDT
Sturridge and Ibe step to the mic and hold their own.
Jul 29, 2014, 8:24 PM EDT
In team news, van Gaal has decided to go with his fabled 3-5-2.
Jul 29, 2014, 8:03 PM EDT
In a startling revelation, AS has revealed that Radamel Falcao has begun following three Real Madrid players on Instagram.
Jul 29, 2014, 7:08 PM EDT
Big day for headlines coming out of Southampton but this one looks to be quite promising for Saints fans.
Jul 29, 2014, 6:30 PM EDT
Twenty-seven years after his first stint with Gremio, Luis Felipe Scolari is returning to the Brazilian side as its new manager.
Jul 29, 2014, 6:00 PM EDT
Krkic, who made the $6.7 million move from Barcelona last week, scored a cracker of a first goal for Stoke City.
Jul 29, 2014, 5:25 PM EDT
Tevez’s family was then phoned and told to deliver a ransom of $5,000 (40,000 pesos).
Jul 29, 2014, 4:53 PM EDT
“Every penny of that will be up for reinvestment as transfer fees and wages,” Krueger said.
Jul 29, 2014, 4:03 PM EDT
Where, exactly, Ronaldinho’s future ends up is anyone’s guess.
Jul 29, 2014, 3:22 PM EDT
ICC and MLS action is in full swing in the USA this week. Watch it all online, here.
Jul 29, 2014, 2:57 PM EDT
Jacobson arrives in the Big Apple from Dallas. Will Aquilani join him?
Jul 29, 2014, 2:20 PM EDT
Now Schneiderlin wants out as Saints’ incredible exodus continues to take a turn for the worst.
Jul 29, 2014, 1:58 PM EDT
Despite not winning any silverware last season, Barcelona were big winners off the pitch.
Jul 29, 2014, 1:21 PM EDT
Tevez’s father, Juan Carlos Cabral, is said to have been kidnapped in Buenos Aires and held for ransom.
Jul 29, 2014, 1:15 PM EDT
Southampton duo are going nowhere, despite being linked with Tottenham switch.
Jul 29, 2014, 12:37 PM EDT
Liverpool sign talented Belgian teenager, will loan him back to Lille this season.
Jul 29, 2014, 12:11 PM EDT
Even after calling African players “banana eaters” this man is set lead the Italian FA.
- Watch Live: Manchester United vs. Inter Milan (Lineups and Discuss) 0
- Liverpool complete $17 million signing of Belgian striker Divock Origi 1
- Tim Howard joins NBC Sports’ Premier League broadcast team on multi-year deal 11
- VIDEO: US stars fight – Omar Gonzalez vs. Clint Dempsey, DeAndre Yedlin 6
- Manchester United’s Luke Shaw trains on his own, told he’s “not fit enough” 2
- MLS Snapshot: Seattle Sounders 0-3 LA Galaxy 3