May 17, 2012, 4:59 PM EST
Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.
My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.
Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.
One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.
The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.
Just ask my buddy’s kid. You know, as soon as he learns to talk.
Mar 7, 2014, 2:26 AM EST
Joe Prince-Wright and Mike Prindiville discuss this weekend’s meeting relegation-embattled Cardiff City and Fulham.
Mar 7, 2014, 12:12 AM EST
What definitely will not happen in the upcoming Major League Soccer season.
Mar 6, 2014, 8:45 PM EST
Who’s hot and who’s not? It’s all change in the latest PL Power Rankings, as sides shuffle with 10 games to go:
Mar 6, 2014, 7:54 PM EST
The Supporters’ Shield winners could be without Henry, Cahill, and Olave on Saturday in Vancouver.
Mar 6, 2014, 6:39 PM EST
Atlanta will have to stumble to miss out on expansion, with Minneapolis also looking like a favorite to snare on of the league’s next franchises.
Mar 6, 2014, 5:23 PM EST
No. 1 was easy. It’s 2 through 10 that were hard.
Mar 6, 2014, 4:25 PM EST
Azerbaijan, Turkey, and Nigeria will help the U.S. prepare for Brazil.
Mar 6, 2014, 3:18 PM EST
The Black and Red give their newest star the deal Seattle couldn’t.
Mar 6, 2014, 2:58 PM EST
Can the Baggies seal an unlikely double over United? Watch live on NBCSN, Saturday, 7:45 a.m. ET:
Mar 6, 2014, 2:33 PM EST
With the 2014 season just a few days away, here is the full MLS on NBC TV schedule:
Mar 6, 2014, 1:59 PM EST
Southampton’s star man shone for England once again, as many clamber for Lallana to start this summer in Brazil:
Mar 6, 2014, 1:28 PM EST
Injured and unfit to play in the Premier League, what in the world were the Cottagers thinking shelling out a club record $20 million for damaged goods during a relegation battle?
Mar 6, 2014, 12:38 PM EST
Fortunately West Brom is playing United, who have proven themselves capable of dropping the ball against the most measly of opponents.
Jurgen Klinsmann says it would’ve been “half a miracle” if U.S. clicked vs. Ukraine, USMNT missed MLS contingent
Mar 6, 2014, 11:54 AM EST
Remember one thing before analyzing the USA’s defeat to Ukraine… half of the usual squad weren’t available for selection.
Mar 6, 2014, 10:38 AM EST
Arsenal star injured on England duty, after playing on despite suffering early injury:
Mar 6, 2014, 10:27 AM EST
Horror tackle hands Vietnam international defender Tran Dinh Dong record ban:
Mar 6, 2014, 9:40 AM EST
Super Mario set to turn up at Stamford Bridge?
Mar 6, 2014, 8:55 AM EST
Young child runs onto pitch, but instead of being escorted away… the Brazilian national team give him a moment to remember forever:
Mar 6, 2014, 7:37 AM EST
With game time dwindling with the Red Devils, Chicharito may move on:
Mar 6, 2014, 12:36 AM EST
Miguel Herrera welcomed his European-based talent back into the team on Wednesday night.
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