Skip to content

This is the future face of American soccer

May 17, 2012, 4:59 PM EST

soundersbaby

Permit me to step away from the news for a second. A friend sent me this picture yesterday of himself and his baby boy at a Seattle Sounders game. It got me thinking about the future of American soccer. Ladies and gentlemen, we’re in good hands.

My friend never went to a soccer game before moving to Seattle. Now, he talks about the Sounders nonstop. He even started bringing his child — earphones and all — to matches. You better believe that boy will grow up a fan of the beautiful game.

Drew Carey and the gang did something important in Seattle: They built an environment that works for all kinds of diehards. This isn’t new news, but the ramifications are perhaps overlooked. We can talk all we want about the need for soccer-specific stadiums (and I totally agree), but what we really mean is we need incredible soccer environments. Seattle has one. Montreal has one. Portland has one. Etc. Etc. Now Houston has one with the opening of BBVA Compass Stadium, making 6 soccer-specifics in 2 years. They are spreading around MLS.

One big advantage of MLS is the price. It’s significantly cheaper than other sporting events, both for individuals and for families. The key is getting people to go once, then return again.

The point here is the future of the game in the United States is tied to the future of the country as a whole: The Kids. The sport needs to win them over early and that happens on an individual experience level. Last weekend’s fantastic EPL finish was great for the game in the US, but that excitement only lasts so long (and comes once every, well, basically never). Going to a game with an incredible atmosphere will keep kids and their families coming back, even if they were not soccer fans initially.

Just ask my buddy’s kid. You know, as soon as he learns to talk.

Latest Posts
  1. Ashley Cole might be returning to the Premier League

    Dec 17, 2014, 11:13 PM EST

    AS Roma v FC Bayern Muenchen - UEFA Champions League

    Could Cole be returning to the Premier League?

  2. Club World Cup Roundup: Real Madrid set to play San Lorenzo in final

    Dec 17, 2014, 8:40 PM EST

    Cristiano Ronaldo, Gareth Bale Cristiano Ronaldo, Gareth Bale

    Real Madrid cruised past Azul 4-0 and will be the heavy favorites come Saturday.

  3. Report: Houston Dynamo the front-runner to land Erick ‘Cubo’ Torres

    Dec 17, 2014, 8:01 PM EST

    Erick Torres 2

    Huge coup for the Dynamo, if they can pull it off.

  4. China to require every kid to play soccer

    Dec 17, 2014, 6:02 PM EST

    U20 Women China Germany Soccer AP

    China making a big, big play into soccer.

  5. League Cup Semi-Finals: Liverpool vs. Chelsea and Spurs vs. Sheffield United

    Dec 17, 2014, 5:09 PM EST

    Tottenham Hotspur v Newcastle United - Capital One Cup Quarter-Final Getty Images

    Three Premier League sides make the semi-final along with League One’s Sheffield United.

  6. Liverpool 3-1 Bournemouth: Reds avoid upset, head to League Cup semi-finals

    Dec 17, 2014, 4:39 PM EST

    Raheem Sterling Getty Images

    Liverpool shook off their poor form to beat Bournemouth and qualify for the League Cup semi-final.

  7. Radamel Falcao wants Manchester United stay, unsure if it will happen

    Dec 17, 2014, 1:50 PM EST

    Can Falcao star for United? AP

    Falcao wants to stay at United. But should the Red Devils splash the cash on El Tigre?

  8. Men in Blazers podcast: Man United’s romp, Arsenal’s form and more

    Dec 17, 2014, 12:56 PM EST

    meninblazers

    Rog and Davo talk Manchester United’s shaming of Liverpool and Arsenal’s return to potency.

  9. American lawyer Michael Garcia resigns as FIFA’s ethics prosecutor

    Dec 17, 2014, 11:06 AM EST

    64th FIFA Congress 64th FIFA Congress

    Garcia walks away from FIFA after his appeal against how his own work on alleged corruption in the World Cup bid process was represented.

  10. Report: New England Revolution, Orlando City battling it out for Robinho

    Dec 17, 2014, 10:00 AM EST

    AC Chievo Verona v AC Milan - Serie A Getty Images

    Are two MLS teams fighting it out for the Brazilian winger?

  11. Liverpool’s injured Daniel Sturridge to link up with Boston Red Sox

    Dec 17, 2014, 9:20 AM EST

    Manchester City v Liverpool - Premier League Getty Images

    Liverpool’s star man to spend time with medical specialists from the Red Sox.

  12. VIDEO: Jose Fonte slams Southampton after defeat at third-tier Sheffield United

    Dec 17, 2014, 8:38 AM EST

    Swansea City v Southampton - Premier League Getty Images

    Saints have now lost five on the spin. The latest loss was the most embarrassing yet.

  13. Liverpool reportedly chasing Petr Cech, Guillermo Ochoa

    Dec 17, 2014, 7:58 AM EST

    Mexico's goalkeeper Ochoa takes part in a practice session at Azteca stadium in Mexico City AP

    After Mignolet is dropped, Reds are apparently lining up two replacements for January.

Featured video

Man United thrash Liverpool