Skip to content

Know the name Cheryl Bailey? Because she’s running the new women’s league

Nov 30, 2012, 12:29 PM EDT

us soccer

When U.S. Soccer President Sunil Gulati announced the start of a new eight-team women’s professional soccer league, he conceded most of the details were still being worked out. Markets, scheduling, and some particulars on player funding and allocation were discussed, but most of the nitty-gritty about how the thing would be run was left unaddressed. The league didn’t even have a name.

But as of yesterday, we at least have one name to put to the league. Cheryl Bailey, who had previously served as general manager of the U.S. Women’s National Team, was named the league’s executive director.

From U.S. Soccer’s announcement:

Bailey served as General Manager of the U.S. Women’s National Team for five years from 2007 through 2011. A long-time athletics administrator who led the support staff for the U.S. team during the 2007 and 2011 FIFA Women’s World Cups and the 2008 Olympics, she was in charge of all areas of Women’s National Team administration including team travel, payroll, liaising with clubs, and working with FIFA, CONCACAF and other Federations.

Gulati:

“Cheryl was a highly regarded employee for U.S. Soccer during her time with the Women’s National Team and she has the perfect skill set and experience to help get this league up and running,” said Gulati. “Cheryl was one of the many pioneers for intercollegiate women’s athletics and was immersed in the inner works of elite women’s soccer for five years. We’re excited to have her on board.”

“It was a wonderful experience to be a part of the Women’s National Team for five years and see first-hand the impact that women’s soccer players can have as role models,” said Bailey. “The new league is another extension of that and a vitally important part of the continued growth of the sport in the United States. I am dedicated to ensuring that this league is set up with the best possible business model that emphasizes sustainability above all else while giving players a competitive environment in which to play and creating something special for young girls to aspire to.”

What else do we know about Bailey? Parsing through U.S. Soccer’s statement:

  • She is the former Athletic Director at Denison University (Ohio).
  • There she served as an assistant professor, teaching History of Sports, Psychology/Sociology of Sports, Ethics of Sports, Lifetime skills & Activity Classes.
  • She also served as Senior Associate Athletic Director and the Senior Woman Administrator at the University of Wisconsin for 15 years.
  • She had stints as the chairs of the NCAA Division I Women’s Basketball Committee and the Women’s Soccer Committee.

Now we know who’ll run the dang thang. Next up, a name (unless “dang thang” works for you).

Latest Posts
  1. La Liga & Serie A roundup: Sevilla stumbles in top-four race; Milan derby ends scoreless

    Apr 19, 2015, 6:02 PM EDT

    FBL-ESP-LIGA-GRANADA-SEVILLA Getty Images

    Catch up on all of Sunday’s action from Spain and Italy’s top flights.

  2. VIDEO: Is relegation a possibility for Newcastle United?

    Apr 19, 2015, 5:07 PM EDT

    Thousands of supporters boycotted Newcastle’s match today, as they dropped their sixth straight in the league. With 35 points and five to play, should the Magpies be worrying about relegation?

  3. Brendan Rodgers: Liverpool lacks big-game mentality

    Apr 19, 2015, 4:15 PM EDT

    Aston Villa v Liverpool - FA Cup Semi-Final Getty Images

    Following Liverpool’s FA Cup semifinal loss to Aston Villa, the Reds’ boss said his side must learn how to deal with the occasion in big matches.

  4. Report: 8 gunned down during Brazilian soccer fan club meeting

    Apr 19, 2015, 3:25 PM EDT

    Corinthians Getty Images

    The horrible attack comes the night before a local derby, but police have ruled out fan violence as a motive.

  5. VIDEO: “I Was There” visits both sides of the Manchester derby

    Apr 19, 2015, 2:34 PM EDT

    Screen Shot 2015-04-19 at 1.05.17 PM

    Go inside the Manchester Derby match day experience with a pair of supporter groups.

  6. David Silva may have escaped the worst following scary injury

    Apr 19, 2015, 1:49 PM EDT

    Silva Getty Images

    The Manchester City winger was sent home quickly from the hospital and he confirmed the “tests have gone well.”

  7. VIDEO: Pellegrini talks straightforward win over West Ham

    Apr 19, 2015, 1:27 PM EDT

    Pellegrini Getty Images

    The Manchester City manager wouldn’t be drawn into questions about his future at the club.

  8. Newcastle 1-3 Tottenham: Chadli, Eriksen see Spurs into sixth

    Apr 19, 2015, 12:51 PM EDT

    Spurs Getty Images

    Spurs bracketed halftime with a pair of goals and they stood tall to Newcastle’s spotty threat.

  9. Aston Villa 2-1 Liverpool: Gerrard denied fairytale ending as Villa stun Reds, reach FA Cup final

    Apr 19, 2015, 11:58 AM EDT

    FBL-ENG-FACUP-ASTONVILLA-LIVERPOOL FBL-ENG-FACUP-ASTONVILLA-LIVERPOOL

    Villa will play Arsenal in the FA Cup final after beating Liverpool against all the odds.

  10. Jose Mourinho: Chelsea had Manchester United’s stars “in our pockets.” Is he right?

    Apr 19, 2015, 11:39 AM EDT

    Chelsea v Manchester United - Premier League Getty Images

    Mourinho plays up defensive masterclass. But how did he quell United’s attackers?

  11. Watch Live: Newcastle vs Tottenham (Lineups and Live Stream)

    Apr 19, 2015, 10:44 AM EDT

    StJamesPark Getty Images

    Spurs search for a European place as they take on struggling Newcastle from St. James’ Park.

  12. Manchester City 2-0 West Ham: Two first half goals put down poor Hammers

    Apr 19, 2015, 10:35 AM EDT

    ManchesterCity AP

    The home side produced enough moments at the Etihad to see off a timid West Ham side.

  13. Memphis Depay is a major summer target for top teams according to PSV exec

    Apr 19, 2015, 9:55 AM EDT

    Depay Getty Images

    With his goal of an Eredivisie title secure, Memphis Depay will be a popular transfer target this coming summer.

  14. VIDEO: Odd James Collins own goal opens scoring at the Etihad

    Apr 19, 2015, 9:15 AM EDT

    Goal Getty Images

    The West Ham defender flubbed an easy clearance and sent the ball into his own net as Manchester City have dominated West Ham in the first half.

  15. Borussia Dortmund names Thomas Tuchel as Jurgen Klopp’s successor

    Apr 19, 2015, 8:16 AM EDT

    KloppTuchel Getty Images

    Thomas Tuchel will follow in Jurgen Klopp’s footsteps for the second time when he takes over at Borussia Dortmund this summer.

  16. Watch Live: Manchester City vs West Ham (Lineups and Live Stream)

    Apr 19, 2015, 7:52 AM EDT

    PellegriniAllardyce AP

    A pair of slipping sides meet at the Etihad in a rematch of last seasons title-clinching win for Manchester City.

  17. Injuries piling up for top teams as Modric, Mertesacker go down

    Apr 19, 2015, 7:31 AM EDT

    Mertesacker Getty Images

    It’s that time of year, where big clubs look to the bench to replace important players in big games.

  18. MLS Snapshot: Real Salt Lake 0-1 Vancouver Whitecaps

    Apr 18, 2015, 11:39 PM EDT

    Darren Mattocks, Vancouver Whitecaps Getty Images

    Two red cards for RSL, a late goal for Vancouver and the Whitecaps just keep winning.

Featured video

Hazard seals victory for Chelsea