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New women’s professional league unveils name, logo

Dec 16, 2012, 8:10 AM EDT

The name strikes me as a wee bit cumbersome and a little vanilla, but no matter.

The upstart National Women’s Soccer League will not rise or fall on a name; it’s all about the smart execution of a realistic business model as women’s professional soccer makes its third run of the last 15 years.

Last night, during halftime of the United States women’s team’s win over China, officials of the associated federations unveiled the new league’s name and logo.

Said NWSL executive director Cheryl Bailey: “We are working on finalizing a number of league items, but we now have a name and a logo that we think the fans will identify with and enjoy. This is a league we have to build from the bottom up and we have a group of dedicated owners and talented support staff at U.S. Soccer to keep this process moving in a positive direction while slowly growing the brand.”

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  1. mdac1012 - Dec 16, 2012 at 9:27 AM

    Good luck! It won’t work, but good luck none the less!

  2. phillyphannn83 - Dec 16, 2012 at 1:05 PM

    And its completely original to have a player separating red and blue in the center of the logo. I have never seen that before. Of course, maybe that was their intention, follow someone else’s success plan. Either way, I’ll watch.

  3. magicbucs - Dec 16, 2012 at 1:43 PM

    I wish them the best. Can’t wait til the bikini soccer league starts…

  4. valiantdraws - Dec 16, 2012 at 3:36 PM

    Ah, magicbucs…

    If only all of the gay-bashing, women-resenting, under-cover-racist-because-i’m-too-spineless-to-say-so-to-anyone-who-might-punch-me, Maxim-reading, aspires-to-date-rape, secretly-transexual-porn-loving, anorexic-model-loving-because-they-resemble-pre-teen-boys, douche bag pieces of shit would all fly their flags so publicly.

    Then we’d all know who to look to for guidance and inspiration.

  5. timkvfp - Dec 16, 2012 at 11:47 PM

    ^^^ This comment must have a special place in the archives, Steve.

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