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New women’s professional league unveils name, logo

Dec 16, 2012, 8:10 AM EST

The name strikes me as a wee bit cumbersome and a little vanilla, but no matter.

The upstart National Women’s Soccer League will not rise or fall on a name; it’s all about the smart execution of a realistic business model as women’s professional soccer makes its third run of the last 15 years.

Last night, during halftime of the United States women’s team’s win over China, officials of the associated federations unveiled the new league’s name and logo.

Said NWSL executive director Cheryl Bailey: “We are working on finalizing a number of league items, but we now have a name and a logo that we think the fans will identify with and enjoy. This is a league we have to build from the bottom up and we have a group of dedicated owners and talented support staff at U.S. Soccer to keep this process moving in a positive direction while slowly growing the brand.”

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