Skip to content

A potential MLS experiment – that has little chance of success

Dec 28, 2012, 11:35 AM EDT

MLS 4th

I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.

It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.

SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.

Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.

Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”

Thing is, it will never work in MLS.

Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.

(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)

So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.

Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.

Black Friday? That’s the one that might have some legs.

Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.

Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.

Latest Posts
  1. Andros Townsend was “desperate” to tweet his biggest critic after goal vs. Italy

    Apr 1, 2015, 7:47 PM EDT

    Andros Townsend, England Andros Townsend, England

    This is a strange one: footballer admits to thinking about tweet to critic while still game in which he scored.

  2. Bayern Munich’s David Alaba has torn MCL, hopes to return for Champions League, German Cup

    Apr 1, 2015, 6:22 PM EDT

    David Alaba, Bayern Munich & Austria David Alaba, Bayern Munich & Austria

    A serious knee injury at the business end of the season? Terrible news, though Alaba hopes to return for a pair of cup finals.

  3. CONCACAF World Cup qualifying: Patrick Kluivert leads Curacao to second round

    Apr 1, 2015, 5:58 PM EDT

    Patrick Kluivert, Curacao Patrick Kluivert, Curacao

    The first of CONCACAF’s five WCQ rounds is complete, and there’s a world-famous name leading one Caribbean minnow into the next round.

  4. What will Jurgen Klinsmann’s USMNT roster look like for 2015 Gold Cup?

    Apr 1, 2015, 5:15 PM EDT

    USMNT, 2013 Gold Cup champions USMNT, 2013 Gold Cup champions

    The USMNT kicks off its 2015 Gold Cup campaign in 97 days. What’s the roster going to look like? Who’s the surprising “ins” and “outs”?

  5. April Fools! The top gags that actually fooled soccer fans on this day

    Apr 1, 2015, 3:30 PM EDT

    Sepp Blatter, FIFA president Sepp Blatter, FIFA president

    April Fools’ Day jokes — everybody’s got them, and while most aren’t funny, a few people came through with good ones today.

  6. PST’s Premier League award predictions: Here’s our Player of the Season

    Apr 1, 2015, 3:00 PM EDT

    Chelsea v Tottenham Hotspur - Premier League Getty Images

    One little magician has been sublime all season. He’s our consensus pick, but who do you choose?

  7. Should Eden Hazard sign for Bayern Munich? Franck Ribery thinks so…

    Apr 1, 2015, 2:28 PM EDT

    Belgium v France - International Friendly Belgium v France - International Friendly

    Ribery is a big fan of Hazard. Should the Chelsea wing-wizard replace the Frenchman at Bayern?

  8. PST’s Premier League award predictions: Here’s our Coach of the Season

    Apr 1, 2015, 1:58 PM EDT

    Southampton v Chelsea - Premier League Getty Images

    PST’s writers select their coach of the year candidate with the end of season awards coming up fast.

  9. PST’s Premier League award predictions: Here’s our Young Player of the Season

    Apr 1, 2015, 12:58 PM EDT

    We select our Young Player of the season. Do you agree with the consensus selection?

  10. Raheem Sterling turns down Liverpool deal, says he’s not “money-grabbing 20-year-old”

    Apr 1, 2015, 12:25 PM EDT

    Liverpool v West Bromwich Albion - Premier League Getty Images

    Sterling has spoken out about his current contract situation. It’s fascinating stuff.

  11. PST’s Premier League award predictions: Here’s our Team of the Season

    Apr 1, 2015, 11:20 AM EDT

    Chelsea v Tottenham Hotspur - Premier League Getty Images

    PST’s writers pick their team of the season, so far… Agree? Disagree?

  12. Who were biggest winners, losers from USMNT’s March friendlies?

    Apr 1, 2015, 10:35 AM EDT

    Which players did themselves the world of good in March for the U.S.? Here’s a gander.

  13. FIFA president Sepp Blatter is “ready to change.” Do we believe this?

    Apr 1, 2015, 9:45 AM EDT

    Blatter Getty Images

    Chairman of Bayern Munich, ECA, believes Blatter is ready to change his ways.

  14. Andros Townsend silences critics after superb goal for England. Can he kick on?

    Apr 1, 2015, 9:10 AM EDT

    Spurs winger scores stunner to silence doubters. Now, can he keep it up?

  15. Transfer gossip: De Bruyne to Manchester City, Walcott to Chelsea

    Apr 1, 2015, 8:01 AM EDT

    Arsenal v Leicester City - Premier League Getty Images

    Here are the latest rumors involving Premier League clubs.

  16. Euro qualifying at its midpoint: Predicting the 19 automatic qualifiers

    Mar 31, 2015, 11:05 PM EDT

    David Alaba AP

    The top two teams in each group will advance, while the best third-place side will also advance.

  17. On Jurgen Klinsmann and Michael Bradley and “playing out of position”

    Mar 31, 2015, 9:26 PM EDT

    Switzerland v USA - International Friendly Getty Images

    As bizarre as this is to read, Michael Bradley didn’t register a single helper for the States until 2011. In the Klinsmann era, he has 12.

  18. Altidore apologizes for red card woes: “Not the type of role model I want to be”

    Mar 31, 2015, 8:07 PM EDT

    FBL-SUI-USA-FRIENDLY Getty Images

    It was out of character for Altidore, who hadn’t received a red card for club or country since he was with AZ Alkmaar in 2012.

  19. Real Madrid lands $34 million Brazilian defender Danilo from Porto

    Mar 31, 2015, 7:17 PM EDT

    9c2fc3c2d0036f128d8501497dffd0ce Getty Images

    With the deal Porto have turned another big profit. See this incredible list below, as the Portuguese club giants have made close to $423 million.

Featured video

Week 30: Headline PL moment