Skip to content

A potential MLS experiment – that has little chance of success

Dec 28, 2012, 11:35 AM EDT

MLS 4th

I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.

It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.

SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.

Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.

Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”

Thing is, it will never work in MLS.

Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.

(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)

So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.

Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.

Black Friday? That’s the one that might have some legs.

Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.

Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.

Latest Posts
  1. David Moyes vilified on return to Everton, as Manchester United nightmare continues

    Apr 20, 2014, 2:15 PM EDT

    Everton v Manchester United - Premier League Getty Images

    Everton’s old boss the villain on return to Goodison, as pastures new prove to be a nightmare:

  2. Berbatov scores a very Berbatov goal to send Monaco to the Champions League

    Apr 20, 2014, 1:42 PM EDT

    Berbatov Getty Images

    With the cheekiest of chips, Dimitar Berbatov sent Monaco to the Champions League with his winner against Nice.

  3. Villa owner Lerner releases head-scratching statement

    Apr 20, 2014, 1:09 PM EDT

    Lerner Getty Images

    Randy Lerner released a pretty useless statement on the Villa website today, refusing to rule out a sale of the club which has been reported in recent days.

  4. Everton 2-0 Manchester United: Toffees rampant in miserable return for Moyes

    Apr 20, 2014, 1:01 PM EDT

    Baines, a transfer target for Moyes and United, came back to haunt his old boss. AP

    Nightmare return for Moyes, as Everton do double over United for first time since 1970:

  5. Video: Sunil Gulati believes US Soccer is headed in right direction

    Apr 20, 2014, 12:35 PM EDT

    Gulati Getty Images

    The US Soccer Federation president talks USWNT coaching search, men’s World Cup goals, and MLS growth with NBC’s John Strong.

  6. Miami mayor hits back at Beckham stadium critics

    Apr 20, 2014, 11:55 AM EDT

    Gimenez AP

    With the Miami port vehemently against the new stadium deal, Miami’s mayor comes to Beckham’s side.

  7. Hull City 0-3 Arsenal: Full-strength lineup sees Gunners cruise

    Apr 20, 2014, 11:03 AM EDT

    Arsenal

    Aaron Ramsey and Mesut Ozil were back in the starting lineup and Arsenal looked like a rejuvenated bunch.

  8. Watch Live: Everton vs Manchester United (Lineups and Discuss)

    Apr 20, 2014, 10:31 AM EDT

    Moyes Getty Images

    David Moyes returns to his old home as Everton continues their fight for a Champions League place.

  9. Ramsey marks Gunners return with Hull City opener

    Apr 20, 2014, 9:47 AM EDT

    Ramsey Getty Images

    It’s been nearly five months since his last goal, but Aaron Ramsey picked up where he left off to give Arsenal the lead at KC.

  10. Norwich City 2-3 Liverpool: Sterling, Reds with one hand on the title

    Apr 20, 2014, 8:56 AM EDT

    Sterling Getty Images

    Raheem Sterling shined and they held off a charging Norwich at the end to go five points clear at the top.

  11. Watch Live: Hull City vs Arsenal (Lineups and Discuss)

    Apr 20, 2014, 8:35 AM EDT

    Ozil AP

    Mesut Ozil returns for Arsenal after a 6-week absence, can he lead Arsenal’s charge for the top four?

  12. Report: Danny Welbeck considering leaving Manchester United

    Apr 20, 2014, 7:48 AM EDT

    Welbeck AP

    With a reduced role under David Moyes, Welbeck may search elsewhere in the Premier League for a better managerial relationship.

  13. Sterling and Suarez tear Norwich apart in opening 10 minutes

    Apr 20, 2014, 7:13 AM EDT

    Sterling Getty Images

    The Reds are well on their way to going top, but Norwich are battling with attacks of their own.

  14. Watch Live: Norwich City vs Liverpool (Lineups and Discuss)

    Apr 20, 2014, 6:37 AM EDT

    Rodgers AP

    It’s all on the line for both teams this morning in a massive game for each end of the table. Liverpool can put one hand on the title trophy with a win today, going five clear at the top.

  15. Premier League Sunday Preview: Liverpool’s chance to tighten its grip; Fourth place in focus

    Apr 20, 2014, 4:57 AM EDT

    Steven Gerrard AP

    Liverpool can go five clear before David Moyes makes his return to Goodison Park.

  16. MLS Roundup: Sporting climbs to first in East; RSL stays undefeated

    Apr 20, 2014, 3:53 AM EDT

    ned_grabavoy_javier_morales Getty Images

    Dallas stayed at the top of the Western Conference, while Seattle improved to 3-0-1 on the road.

  17. Late Martins goal gives Seattle full points at Chivas USA (video)

    Apr 20, 2014, 2:39 AM EDT

    Obafemi Martins 2

    Seattle’s high-priced strike tandem produced another late winner, giving the Sounders their fourth win of the season.

  18. Grabavoy winner prolongs Portland’s agony against Real Salt Lake (video)

    Apr 20, 2014, 1:51 AM EDT

    nick_rimando Getty Images

    Two huge saves in the final minutes from Nick Rimando keep RSL unbeaten.

  19. Sporting Kansas City takes care of business against Montréal, 4-0 (video)

    Apr 20, 2014, 1:05 AM EDT

    dom_dwyer AP

    Goal difference has the defending champions on top of the Eastern Conference.

Featured video

PST Extra: Race for the PL title