Dec 28, 2012, 11:35 AM EST
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Jan 31, 2015, 8:15 AM EST
Socceroos do the business on home soil, beat South Korea in extra time in Sydney.
Jan 31, 2015, 7:38 AM EST
Watch Hull vs. Newcastle live online, right here.
Jan 31, 2015, 7:29 AM EST
Where and how to watch every PL game during Week 23 live online or via the app.
Jan 30, 2015, 11:57 PM EST
Transfer deals that have been confirmed over the past day or so.
Jan 30, 2015, 10:59 PM EST
Bayern Munich head man Pep Guardiola sees where his squad went wrong in its 4-1 defeat against Bundesliga opponent VfL Wolfsburg.
Jan 30, 2015, 9:48 PM EST
Roy Keane is at the forefront of trouble again.
Jan 30, 2015, 9:08 PM EST
Preview of a previously eye-catching match, Manchester City v. Leicester City, tomorrow morning on NBCSN.
Jan 30, 2015, 7:49 PM EST
The Men in Blazers are at it again.
Jan 30, 2015, 7:00 PM EST
Danny Ings looks poised to stay at Burnley due to a certain transfer rule that would block his departure to Liverpool.
Jan 30, 2015, 6:05 PM EST
United States and Borussia Dortmund II’s Joe Gyau underwent another surgery on his torn meniscus, and he could be done for the season.
Jan 30, 2015, 5:20 PM EST
Real Madrid midfielder Gareth Bale will replace Cristiano Ronaldo as the current world’s best player will serve a two-match ban coming from last week’s tilt vs. Cordoba.
Jan 30, 2015, 4:35 PM EST
Preview of Hull City vs. Newcastle on NBCSN this Saturday morning.
Jan 30, 2015, 3:45 PM EST
Juan Agudelo is back with Major League Soccer’s New England Revolution, and amidst a few possible issues, there is no reason his addition cannot help guide Jay Heaps’ side to victorious ways in the East.
Jan 30, 2015, 3:07 PM EST
Let’s take a gander at how things may’ve changed since JPW checked the needs earlier this month.
Jan 30, 2015, 2:00 PM EST
Where and how to watch every PL game during Week 23, here.
Jan 30, 2015, 1:48 PM EST
If my math’s right, and it probably isn’t, close to 10 percent of the world’s population will watch Manchester City visit Chelsea on Saturday.
Jan 30, 2015, 1:06 PM EST
The Socceroos have received a single goal from nine other players in a bid to become the first hosts to win the Asian Cup since Japan in 1992.
Jan 30, 2015, 12:52 PM EST
Cameron talks about his love for the Pats, growing up in Boston and more in his latest dispatch from England.
Jan 30, 2015, 12:22 PM EST
PST’s Joe Prince-Wright and Mike Prindiville sit down to talk Lampard vs. Chelsea in this week’s PST Extra, with a little Diego Costa suspension talk as well.
Jan 30, 2015, 12:02 PM EST
PST’s Lead Writer and Editor predicts the winners and losers in Week 23.
- Premier League transfer needs: What’s been done and what’s left to do by Monday? 1
- WATCH: Premier League TV schedule – Week 23 0
- Geoff Cameron predicts Super Bowl XLIX win for his New England Patriots 1
- Prince-Wright’s Premier League picks: Manchester City, Arsenal, Saints to win 0
- Premier League Preview: Chelsea vs. Manchester City 0
- Ban upheld: Diego Costa to miss Saturday’s visit from Manchester City, 2 more 3