Skip to content

A potential MLS experiment – that has little chance of success

Dec 28, 2012, 11:35 AM EST

MLS 4th

I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.

It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.

SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.

Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.

Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”

Thing is, it will never work in MLS.

Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.

(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)

So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.

Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.

Black Friday? That’s the one that might have some legs.

Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.

Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.

Latest Posts
  1. WATCH: Premier League live online via NBC Sports Live Extra – Week 23

    Jan 31, 2015, 7:29 AM EST

    Live Extra

    Where and how to watch every PL game during Week 23 live online or via the app.

  2. Done Deal: Real Madrid sign Argentina U-20 goalkeeper, Juan Cuadrado finalizes Chelsea move

    Jan 30, 2015, 11:57 PM EST

    Colombia v Uruguay: Round of 16 - 2014 FIFA World Cup Brazil Getty Images

    Transfer deals that have been confirmed over the past day or so.

  3. Pep Guardiola on Bayern’s stunning loss to Wolfsburg: ‘They were better at the right moments’

    Jan 30, 2015, 10:59 PM EST

    Germany Soccer Champions League AP

    Bayern Munich head man Pep Guardiola sees where his squad went wrong in its 4-1 defeat against Bundesliga opponent VfL Wolfsburg.

  4. Premier League Preview: Manchester United vs. Leicester City

    Jan 30, 2015, 9:08 PM EST

    Leicester City v Manchester United - Premier League Getty Images

    Preview of a previously eye-catching match, Manchester City v. Leicester City, tomorrow morning on NBCSN.

  5. Burnley adamant that striker Danny Ings isn’t headed to Liverpool

    Jan 30, 2015, 7:00 PM EST

    danny_ings

    Danny Ings looks poised to stay at Burnley due to a certain transfer rule that would block his departure to Liverpool.

  6. US international Joe Gyau has second surgery, could be out for rest of year

    Jan 30, 2015, 6:05 PM EST

    2012 CONCACAF Men's Olympic Qualifying - Day 3 Getty Images

    United States and Borussia Dortmund II’s Joe Gyau underwent another surgery on his torn meniscus, and he could be done for the season.

  7. With Cristiano Ronaldo suspended, Gareth Bale takes center stage against Real Sociedad

    Jan 30, 2015, 5:20 PM EST

    Real Madrid's Ronaldo celebrates a goal with team mate Bale against Galatasaray during their Champions League soccer match in Istanbul Reuters

    Real Madrid midfielder Gareth Bale will replace Cristiano Ronaldo as the current world’s best player will serve a two-match ban coming from last week’s tilt vs. Cordoba.

  8. Premier League Preview: Hull City vs. Newcastle United

    Jan 30, 2015, 4:35 PM EST

    Britain Soccer Premier League AP

    Preview of Hull City vs. Newcastle on NBCSN this Saturday morning.

  9. Juan Agudelo’s return an excellent occurrence for New England Revolution

    Jan 30, 2015, 3:45 PM EST

    Juan-Agudelo-New-England-Revolution-Getty-Images Getty Images

    Juan Agudelo is back with Major League Soccer’s New England Revolution, and amidst a few possible issues, there is no reason his addition cannot help guide Jay Heaps’ side to victorious ways in the East.

  10. Premier League transfer needs: What’s been done and what’s left to do by Monday?

    Jan 30, 2015, 3:07 PM EST

    ACF Fiorentina v SSC Napoli - Serie A Getty Images

    Let’s take a gander at how things may’ve changed since JPW checked the needs earlier this month.

  11. WATCH: Premier League TV schedule – Week 23

    Jan 30, 2015, 2:00 PM EST

    PremierLeagueNBC

    Where and how to watch every PL game during Week 23, here.

  12. Saturday’s Chelsea-Manchester City match expected to break viewing records

    Jan 30, 2015, 1:48 PM EST

    Chelsea and Man City will square off early in the season. AP

    If my math’s right, and it probably isn’t, close to 10 percent of the world’s population will watch Manchester City visit Chelsea on Saturday.

  13. Asian Cup final preview: Can Australian hosts deny South Korea’s first title since 1960?

    Jan 30, 2015, 1:06 PM EST

    FBL-ASIA2015-AUS-KOR Getty Images

    The Socceroos have received a single goal from nine other players in a bid to become the first hosts to win the Asian Cup since Japan in 1992.

  14. Geoff Cameron predicts Super Bowl XLIX win for his New England Patriots

    Jan 30, 2015, 12:52 PM EST

    USA Training & Press Conference - 2014 FIFA World Cup Getty Images

    Cameron talks about his love for the Pats, growing up in Boston and more in his latest dispatch from England.

  15. VIDEO: PST Extra – Costa’s suspension, and how will Frank Lampard be received at Stamford Bridge?

    Jan 30, 2015, 12:22 PM EST

    Lampard Getty Images

    PST’s Joe Prince-Wright and Mike Prindiville sit down to talk Lampard vs. Chelsea in this week’s PST Extra, with a little Diego Costa suspension talk as well.

  16. Prince-Wright’s Premier League picks: Manchester City, Arsenal, Saints to win

    Jan 30, 2015, 12:02 PM EST

    Pablo Zabaleta Pablo Zabaleta

    PST’s Lead Writer and Editor predicts the winners and losers in Week 23.

Featured video

Chelsea v Man City: Lampard the hero?