Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
May 21, 2013, 8:02 PM EDT
Wait a minute … didn’t MLS commissioner Don Garber say there “is no Plan B …” beyond the Queens location?
May 21, 2013, 6:40 PM EDT
Well, phooey! Didn’t Dempsey just go through a summer of transfer instability?
May 21, 2013, 4:50 PM EDT
This and that as the U.S. contingent preps to gather in Cleveland ahead of five matches over the next few weeks:
May 21, 2013, 4:10 PM EDT
The updated ordering in ProSoccerTalk’s ranking of Major League Soccer teams following 12 rounds of play:
Officials from MLS, Yankees, Manchester City and NYC mayor Michael Bloomberg to speak tomorrow on expansion news
May 21, 2013, 3:15 PM EDT
How very convenient that Manchester City just happens to be in the States for a brief two-game tour.
May 21, 2013, 2:30 PM EDT
It’s really about two things, and not much else:
May 21, 2013, 2:05 PM EDT
By forming NYC FC, City and the Yankees have created a ‘sister-club’ relationship – an innovative bond between a Premiership and MLS club.
May 21, 2013, 1:23 PM EDT
Early thoughts on the facility and the ripples of today’s big announcement on the 20th MLS franchise:
May 21, 2013, 11:45 AM EDT
By swapping Dzeko for Cavani, City can hamstring Manchester United and Chelsea, as both are rumored to be seeking a world-class striker.
It’s official: Manchester City and the Yankees will own and operate Major League Soccer’s newest expansion team.
May 21, 2013, 11:16 AM EDT
The league’s 20th franchise will begin play in 2015:
May 21, 2013, 9:33 AM EDT
During his Premiership tenure Toure has proven himself a leader, captaining both the Gunners and the Citizens, as well as Cote d’Ivoire.
May 21, 2013, 8:37 AM EDT
Has Daniel Levy already forgotten about what happened when he tried to pin Luka Modric down with this ‘no sale’ line of bull?
May 20, 2013, 11:58 PM EDT
Expect this one to get worked out.
May 20, 2013, 11:23 PM EDT
If Real Madrid’s going to shake things up, Higuaín could do worse than land at The Emirates.
May 20, 2013, 9:45 PM EDT
Four players were on the original list. None of them may end up at Stamford Bridge.
May 20, 2013, 8:13 PM EDT
Our sympathy continues to grow for a man in a bad spot.
May 20, 2013, 7:21 PM EDT
MLS will not have arrived until it has a high-profile feces incident.
May 20, 2013, 6:40 PM EDT
It probably won’t happen this summer, and if it does … I’m sure we’ll run that into the ground, too.
May 20, 2013, 5:45 PM EDT
For a moment, it looked like Milan had fired their coaching staff … via an open letter from a television show.
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