Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Jul 2, 2015, 10:05 PM EDT
One last chance for Jurgen Klinsmann to tinker and fine-tune before the USMNT defends its Gold Cup title.
Jul 2, 2015, 8:53 PM EDT
Japan head coach Norio Sasaki: “I do not feel badly for Laura Bassett.”
2015 Gold Cup — Group C preview: Hobbled Mexico still favorites over Guatemala, Trinidad and Tobago, Cuba
Jul 2, 2015, 7:08 PM EDT
Mexico may have lost two Gold Cup starters in the last week, but they’re still heavy favorites in Group C.
USWNT’s Lloyd, Johnston, Rapinoe shorlisted for Women’s World Cup Golden Ball; Solo for Golden Glove
Jul 2, 2015, 4:45 PM EDT
Four USWNT players have been shortlisted for the Golden Ball and Golden Glove awards.
Jul 2, 2015, 3:35 PM EDT
Here’s a look at who Los Ticos will have to get by in the group stages. Can Canada and Jamaica make a deep run?
Jul 2, 2015, 3:00 PM EDT
Pep is more than happy to keep Schweinsteiger around at the Allianz next season, but he’s becoming a little restless.
Jul 2, 2015, 2:25 PM EDT
Can Klinsmann’s side breeze through group play at the Gold Cup?
Jul 2, 2015, 1:40 PM EDT
The latest gossip is right here, with updates on two monster transfers.
Jul 2, 2015, 1:04 PM EDT
England’s head coach was full of pride and admiration for his team despite falling at the semifinal hurdle.
Jul 2, 2015, 11:57 AM EDT
Kilnsmann reveals he has decided to take the armband off Clint and hand it to Bradley.
Jul 2, 2015, 10:25 AM EDT
Describing the scene from England, as the Lionesses helped to inspire a nation this summer in Canada.
Jul 2, 2015, 9:23 AM EDT
French international is reportedly mulling over an offer from FCD. What do we think about this?
Jul 2, 2015, 8:47 AM EDT
Manchester United’s “Chicharito” will not play for El Tri this summer after being injured in a friendly.
Jul 2, 2015, 7:40 AM EDT
The U.S. Department of Justice wants to bring FIFA officials accused of corruption to the USA.
Jul 2, 2015, 12:59 AM EDT
Japan beat the U.S. to win the 2011 World Cup. The U.S. beat Japan to win the 2012 Olympics. Round 3 takes place Sunday in the 2015 Women’s World Cup final.
Jul 2, 2015, 12:28 AM EDT
A Major League Soccer franchise is going to win the 2015 Lamar Hunt U.S. Open Cup.
Jul 1, 2015, 11:57 PM EDT
Mark Sampson spoke in detail about the character of Laura Bassett and how he hopes girls in England are inspired for the future.
Jul 1, 2015, 11:11 PM EDT
Full credit to England for an inspiring World Cup, and to Japan for getting to a second straight World Cup final.
Jul 1, 2015, 10:51 PM EDT
Three weeks from tonight are the Gold Cup semifinals, with the final on July 26 in Philadelphia.
Jul 1, 2015, 10:11 PM EDT
From Brandi Chastain and Jeb Brovsky to total strangers from England and beyond, my goodness, people are trying to console Laura Bassett.
- USA vs. Guatemala preview: USMNT’s final tune-up before 2015 Gold Cup 0
- 2015 Gold Cup – Group A preview: USMNT favorites over Honduras, Panama, Haiti 0
- Clint Dempsey replaced by Michael Bradley as USMNT captain for Gold Cup 5
- Despite devastating World Cup exit, England’s women inspired a nation 7
- US ask Switzerland to extradite seven FIFA officials 0
- The world wants Laura Bassett to know that her own goal is nothing to be ashamed of… 10