Dec 28, 2012, 11:35 AM EST
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Mar 4, 2015, 10:51 PM EST
Charlie Austin played well, and the club truly appeared unlucky not to find an equalizer in the 2-1 loss. They were a step off all night.
Mar 4, 2015, 10:00 PM EST
The aggregate loss leaves the Montreal Impact as the lone Major League Soccer hope in the CCL semifinals.
Mar 4, 2015, 9:16 PM EST
The clubs have played in 36 finals, second-most to Real Madrid’s 39.
Mar 4, 2015, 7:58 PM EST
Clearly Nick Mendola’s open letter last night did the trick. You’re all welcome.
Mar 4, 2015, 7:48 PM EST
The short answer is, “Yes. Yes they did.” Manchester United and Newcastle United had two more spits on target than actual goals on Wednesday.
Mar 4, 2015, 7:15 PM EST
Last season a one-hit wonder? Not a chance. D.C. United is here to stay.
Mar 4, 2015, 7:14 PM EST
The USWNT is looking to rebound from the 2014 Algarve Cup, where it finished in 7th after drawing Japan and losing to Sweden and Denmark.
Mar 4, 2015, 6:30 PM EST
Columbus needs to build on last season’s success or see it flutter away in the winds of time. Can they seize the season?
Mar 4, 2015, 6:26 PM EST
Recaps, reaction, analysis, videos and more from all seven games in the PL on Wednesday.
Mar 4, 2015, 6:19 PM EST
And all parties are sounding quite confident, almost in the cavalier “of course we won” tone we heard so much last season.
Mar 4, 2015, 5:52 PM EST
Blues battle to hard-fought win at West Ham, as Mourinho hails his sides display.
Mar 4, 2015, 5:38 PM EST
Manchester United needed a gift from opposing goalkeeper Tim Krul, but Louis van Gaal loved his club’s performance on Wednesday.
Mar 4, 2015, 5:37 PM EST
After their 12th defeat of the season, the Toffees after sinking towards the bottom three.
Mar 4, 2015, 5:10 PM EST
Burnley’s loss leaves them 19th, in the drop zone with 22 points.
Mar 4, 2015, 5:00 PM EST
Swansea sit ninth with 40 points, while Spurs sit 7th place. Tottenham is four points behind No. 5 Liverpool.
Mar 4, 2015, 5:00 PM EST
Potters continue to climb up the table, as Toffees head in the opposite direction.
Mar 4, 2015, 4:53 PM EST
Chelsea stay top after hard-fought win at Upton Park.
Mar 4, 2015, 4:50 PM EST
It’s now five goals from his last five games for the Frenchman.
Mar 4, 2015, 4:43 PM EST
Citizens grind out home win to stay in touch with Chelsea.
Mar 4, 2015, 4:42 PM EST
Jonas was given the all-clear from cancer in November.
- MLS, union come together to avoid calamitous work stoppage 6
- Wednesday’s Premier League roundup: Chelsea, Man City win; six of top seven prevail 0
- Jose Mourinho says his Chelsea team “were brothers on the pitch” in crucial win 0
- West Ham United 0-1 Chelsea: Hazard’s header enough for league leaders (video) 0
- Queens Park Rangers 1-2 Arsenal: Red-hot Giroud helps Gunners to win (video) 0
- Newcastle United 0-1 Manchester United: Krul gaffe spoils Jonas return (video) 4