Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Aug 1, 2015, 7:25 PM EDT
The Premier League season is here…almost. The final week of preseason has begun.
Aug 1, 2015, 6:25 PM EDT
The new seasons in Germany and France are underway following an afternoon full of Super Cup action.
Aug 1, 2015, 4:29 PM EDT
It’s not been the greatest week of Miguel Herrera’s life. He’s in legal trouble yet again.
Aug 1, 2015, 4:15 PM EDT
Another wild afternoon at Yankee Stadium ends in defeat for NYCFC. Pirlo made his first MLS start and Lampard made his MLS debut.
Aug 1, 2015, 2:45 PM EDT
Can Spurs crack the top four? Or will it be another season on the outside looking in at White Hart Lane?
Aug 1, 2015, 1:50 PM EDT
Wenger has never beaten Mourinho before, but he’ll have a chance to do so tomorrow in the Community Shield.
Aug 1, 2015, 12:56 PM EDT
Rodgers better hope his “bargain” buy scores a lot of goals for Liverpool this season.
Aug 1, 2015, 12:00 PM EDT
Coming off of their best-ever Premier League finish, Garry Monk has the Swans thinking about bringing European football to Wales.
Aug 1, 2015, 11:04 AM EDT
He still played in Shakhtar’s Champions League match this week, which could cause his club some troubles.
Aug 1, 2015, 10:07 AM EDT
Is Dimitar Berbatov on his way back to the Premier League? All the latest gossip, right here.
Aug 1, 2015, 9:10 AM EDT
In both of Watford’s two seasons in the Premier League, the club finished in last place. Can the newly promoted Hornets avoid relegation the third time around?
Aug 1, 2015, 8:15 AM EDT
A big blow for the Hammers as the Premier League kicks off a week from today.
Jul 31, 2015, 9:52 PM EDT
The leaked images of United’s kit were the real McCoy, and the Red Devils white-cuffed kits are pretty sharp.
Jul 31, 2015, 9:09 PM EDT
What’s 5,000 or so miles amongst fans?
Jul 31, 2015, 8:14 PM EDT
Guardiola can erase a minor Bayern demon with his first Super Cup win on Saturday versus Wolfsburg.
Jul 31, 2015, 7:08 PM EDT
In the PDL, Seattle Sounders U-23, New York Red Bulls U-23, K-W United and Ocala Stampede are left, while the NPSL has New York Cosmos B, Chattanooga FC, Indiana Fire and CD Aguiluchos USA remaining.
Jul 31, 2015, 6:45 PM EDT
Arsenal looks to win its second-straight Community Shield, something that only Manchester United has been able to do since 2000.
Jul 31, 2015, 6:03 PM EDT
Dick Advocaat is hoping familiarity will combine with a couple buys to help Sunderland avoid a relegation fight for the 1st time in a while.
Jul 31, 2015, 5:30 PM EDT
In a BBC feature, Bill Peterson makes it clear he thinks the desire for pro/rel is real.
Jul 31, 2015, 4:41 PM EDT
Johannsson had already said he wants to play Stateside in “his prime”, but a Yahoo Sports report said his desires have obstacles.
- Premier League friendly roundup: Man City lose in Germany, Liverpool win in Finland 0
- MLS Snapshot: New York City FC 2-3 Montreal Impact (video) 0
- Brendan Rodgers says $50 million for Christian Benteke was a bargain 0
- Saturday’s Transfer Rumor Roundup: Berbatov to Villa, Rahman to Chelsea 1
- Manchester United, adidas unveil kits with “smashing” photos 4
- Pep Guardiola on final year of contract: “Not completely convinced” he’s right for Bayern 1