Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Aug 27, 2014, 11:35 PM EDT
“I play a lot of Football Manager,” Gomis said.
Aug 27, 2014, 11:00 PM EDT
Reports indicate Chelsea striker Diego Costa has suffered a hamstring injury that will keep him out of the side for four to six weeks.
Aug 27, 2014, 10:24 PM EDT
Cameroon striker Samuel Eto’o has announced his retirement from international football.
Aug 27, 2014, 9:36 PM EDT
The BBC is reporting that Calum Chambers, Danny Rose and Fabian Delph are all set for England call-ups.
Aug 27, 2014, 8:45 PM EDT
Lazio is most interested in the American’s services but the recent injury casts doubt on the likelihood of a transfer.
Aug 27, 2014, 7:55 PM EDT
QPR and Aston Villa followed Manchester United’s lead in crashing out of the League Cup to clubs from the Football League.
Aug 27, 2014, 7:02 PM EDT
Ludogorets defender Cosmin Moti took the gloves and saved two penalties to help his side advance to the Champions League group stage.
Aug 27, 2014, 6:07 PM EDT
Let’s take a look at five more clubs and how they will wheel and deal before the window slams shut.
Aug 27, 2014, 5:43 PM EDT
The loss of Giroud skyrockets the possibility of Wenger soon moving to sign another pure striker.
Aug 27, 2014, 4:30 PM EDT
Reports across Europe claim that Xabi Alonso has reached an agreement with Bayern Munich.
Aug 27, 2014, 3:40 PM EDT
“The hardest thing is knowing when to say goodbye,” Xabi Alonso said.
Aug 27, 2014, 2:47 PM EDT
Balotelli aims big as new Liverpool signing speaks out.
Aug 27, 2014, 2:20 PM EDT
Guardiola gives Muller a piece of his mind during Bayern’s open practice session.
Aug 27, 2014, 1:47 PM EDT
Fazio heads to White Hart Lane on four-year deal from Sevilla.
Aug 27, 2014, 1:14 PM EDT
As conflict continues between Israel, Hamas, UEFA has stepped in to postpone qualifier.
Aug 27, 2014, 12:32 PM EDT
Following United’s embarrassing 4-0 defeat to a third-tier team, the UK media have not been kind.
Aug 27, 2014, 12:01 PM EDT
Soccer in Sin City… why not? Stadium deal gets over next hurdle, hinges on MLS team heading to Nevada.
Aug 27, 2014, 11:22 AM EDT
All the latest transfer gossip, right here.
Aug 27, 2014, 9:42 AM EDT
After Oliver Giroud’s bad injury, will Arsenal spend big to bring in Cavani?
Aug 27, 2014, 9:12 AM EDT
Have your say on where van Gaal’s side will finish this campaign.
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