Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Apr 20, 2014, 2:15 PM EDT
Everton’s old boss the villain on return to Goodison, as pastures new prove to be a nightmare:
Apr 20, 2014, 1:42 PM EDT
With the cheekiest of chips, Dimitar Berbatov sent Monaco to the Champions League with his winner against Nice.
Apr 20, 2014, 1:09 PM EDT
Randy Lerner released a pretty useless statement on the Villa website today, refusing to rule out a sale of the club which has been reported in recent days.
Apr 20, 2014, 1:01 PM EDT
Nightmare return for Moyes, as Everton do double over United for first time since 1970:
Apr 20, 2014, 12:35 PM EDT
The US Soccer Federation president talks USWNT coaching search, men’s World Cup goals, and MLS growth with NBC’s John Strong.
Apr 20, 2014, 12:04 PM EDT
Red Devils rocking, as Everton come out flying:
Apr 20, 2014, 11:55 AM EDT
With the Miami port vehemently against the new stadium deal, Miami’s mayor comes to Beckham’s side.
Apr 20, 2014, 11:03 AM EDT
Aaron Ramsey and Mesut Ozil were back in the starting lineup and Arsenal looked like a rejuvenated bunch.
Apr 20, 2014, 10:31 AM EDT
David Moyes returns to his old home as Everton continues their fight for a Champions League place.
Apr 20, 2014, 9:47 AM EDT
It’s been nearly five months since his last goal, but Aaron Ramsey picked up where he left off to give Arsenal the lead at KC.
Apr 20, 2014, 8:56 AM EDT
Raheem Sterling shined and they held off a charging Norwich at the end to go five points clear at the top.
Apr 20, 2014, 8:35 AM EDT
Mesut Ozil returns for Arsenal after a 6-week absence, can he lead Arsenal’s charge for the top four?
Apr 20, 2014, 7:48 AM EDT
With a reduced role under David Moyes, Welbeck may search elsewhere in the Premier League for a better managerial relationship.
Apr 20, 2014, 7:13 AM EDT
The Reds are well on their way to going top, but Norwich are battling with attacks of their own.
Apr 20, 2014, 6:37 AM EDT
It’s all on the line for both teams this morning in a massive game for each end of the table. Liverpool can put one hand on the title trophy with a win today, going five clear at the top.
Apr 20, 2014, 4:57 AM EDT
Liverpool can go five clear before David Moyes makes his return to Goodison Park.
Apr 20, 2014, 3:53 AM EDT
Dallas stayed at the top of the Western Conference, while Seattle improved to 3-0-1 on the road.
Apr 20, 2014, 2:39 AM EDT
Seattle’s high-priced strike tandem produced another late winner, giving the Sounders their fourth win of the season.
Apr 20, 2014, 1:51 AM EDT
Two huge saves in the final minutes from Nick Rimando keep RSL unbeaten.
Apr 20, 2014, 1:05 AM EDT
Goal difference has the defending champions on top of the Eastern Conference.
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