Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
May 24, 2015, 12:29 AM EDT
In case you’d forgotten since last Saturday night, none of us know anything about MLS.
May 24, 2015, 12:10 AM EDT
To grind out a point in Sporting KC’s current predicament is impressive, but the Sounders were very, very poor.
May 23, 2015, 10:06 PM EDT
Last-place beats 1st-place — in other words, just another typical night in MLS!
May 23, 2015, 9:40 PM EDT
Two New England red cards changed the course of the game, which allowed the D.C. to claw back and steal a point (barely).
May 23, 2015, 7:30 PM EDT
At what point is it no longer “early, still plenty of time” for the Timbers? We’re almost there.
May 23, 2015, 6:09 PM EDT
The final day of the La Liga season is in the books. Who finished where, and who was relegated?
May 23, 2015, 4:19 PM EDT
After 17 year at Barcelona, Xavi will leave the club this summer. On Saturday, he said his final farewell to the Camp Nou.
May 23, 2015, 3:15 PM EDT
All 10 matches will be on the NBC family of networks, so be sure to click and find out where your club is featuring come 10 a.m. Sunday.
May 23, 2015, 2:30 PM EDT
“We know we need to win it and we know we’re more than capable of doing that,” Meyler said.
May 23, 2015, 1:45 PM EDT
Carver’s bunch has played lackluster football while being waxed by clubs from the top and bottom of the table.
May 23, 2015, 1:00 PM EDT
Would the Blues still be champions with Lewandowski over Costa? Or would they have bought both and run rampant over Europe?
May 23, 2015, 12:45 PM EDT
PST’s Lead Writer and Editor predicts the scores for Week 38.
May 23, 2015, 11:57 AM EDT
The Real Madrid president reportedly met with Ancelotti’s agent to tell him they are likely going to part ways.
May 23, 2015, 11:32 AM EDT
Stuttgart won big to earn safety and send Hamburg to another nerve-wracking playoff.
May 23, 2015, 10:25 AM EDT
The final home match for one of Dortmund’s most successful managers is looking to be a special one at Westfalenstadion.
May 23, 2015, 9:34 AM EDT
The future of Robin van Persie at Old Trafford is very much in doubt as a former Premier League manager has given the Dutchman a very tough decision.
May 23, 2015, 8:50 AM EDT
We all knew it already, but Sami Khedira will leave Real Madrid after five seasons. Where will he land?
May 23, 2015, 8:18 AM EDT
How can Hull City or Newcastle avoid relegation? Who will qualify for the Europa League? Find out all the scenarios for the final day here.
May 23, 2015, 12:37 AM EDT
Final: LA Galaxy 1-0 Houston Dynamo
May 22, 2015, 10:31 PM EDT
Final: Columbus Crew 2-2 Chicago Fire
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