Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Aug 30, 2015, 2:08 PM EDT
The Manchester United manager believed his club got so comfortable on the ball that they lost their focus.
Aug 30, 2015, 1:38 PM EDT
Reports indicate the Saint-Etienne medical staff was initially afraid that the young striker had suffered a heart attack, but it appears the issues are just heat related.
Aug 30, 2015, 12:51 PM EDT
The Red Devils thought they’d picked up points at the Liberty Stadium, but Bafetimbi Gomis had other ideas.
Aug 30, 2015, 11:48 AM EDT
Juventus was in for the Schalke winger, but Wolfsburg now need a replacement for Kevin de Bruyne.
Aug 30, 2015, 11:12 AM EDT
Wolfsburg tried its darndest, but Kevin de Bruyne still decided to leave in favor of a crowded Manchester City squad.
Aug 30, 2015, 10:42 AM EDT
Manchester United has started the season strong, but they take on a team that beat them twice last season.
Aug 30, 2015, 10:22 AM EDT
Graziano Pelle grabbed the opener and Dusan Tadic finished it off with a brace as Southampton flew to its first win of the year.
Aug 30, 2015, 9:29 AM EDT
Could Valdes be forced to stay with Manchester United despite his obvious wish to leave?
Aug 30, 2015, 8:46 AM EDT
Oh the season hasn’t started yet? Jamie Maclaren wasn’t aware.
Aug 30, 2015, 7:50 AM EDT
Ronald Koeman must pick up a win fast or risk seeing Southampton in a serious early season hole.
Aug 30, 2015, 7:30 AM EDT
A single coach had yet to be fired as we approach the start of September, but that changed as Montreal made a change.
Aug 29, 2015, 11:37 PM EDT
The playoffs look a might big ask of RSL, as they sit rock bottom, 10th place, in the Western Conference.
Aug 29, 2015, 11:08 PM EDT
Three losses in a row for Sporting KC, and the team with the highest points-per-game total is slipping in the West.
Aug 29, 2015, 8:37 PM EDT
Man United fell twice at the hand of Swansea City in 2014-15. On Sunday, Louis van Gaal takes his crack at revenge.
Aug 29, 2015, 6:34 PM EDT
Michael Bradley powered TFC to a 2-1 victory in the 401 Derby, and essentially locked up a playoff place in doing so.
Aug 29, 2015, 6:20 PM EDT
NYCFCs struggles continued on Saturday, as they lost to a very poor road team in Columbus Crew SC.
Aug 29, 2015, 6:01 PM EDT
James Rodriguez scored two filthy goals on Saturday. We need your help deciding which one was more impressive.
Aug 29, 2015, 4:55 PM EDT
Bayern Munich continued its strong start to the Bundesliga campaign, and will be the only team to boast a 3-0 record unless BVB beats Hertha Berlin on Sunday.
Aug 29, 2015, 4:30 PM EDT
Being the “better” side is a subjective thing, of course, especially when you fail to win.
Aug 29, 2015, 4:00 PM EDT
Catch up on all the action from eight games on Saturday, as there were plenty of shocks in the PL.
- Swansea City 2-1 Manchester United: Swans comeback stuns Red Devils 1
- Sunday Transfer Rumor Roundup: Draxler to Wolfsburg, Wanyama to leave Saints 1
- Manchester City officially signs Kevin de Bruyne 1
- Watch Live: Swansea City vs Manchester United (Lineups and Live Stream) 0
- Premier League Sunday preview: Man United looking for revenge vs. Swansea City 1
- Premier League roundup: Chelsea, Liverpool suffer stunning home defeats 0