Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Apr 23, 2014, 2:25 PM EDT
Andrew Dykstra wants to brew you a beer, and several teams have specific offerings in mind.
Apr 23, 2014, 1:42 PM EDT
The big guns will be firing for Bayern Munich and Real Madrid at the Bernabéu, and there’s plenty of ammunition on both benches if needed.
Apr 23, 2014, 1:28 PM EDT
Reports say David Moyes was “seething” at what he perceived to be an unprofessional dismissal from Manchester United.
Apr 23, 2014, 12:52 PM EDT
Bad news for England, as Januzaj is headed for a brand new Belgium kit.
Apr 23, 2014, 12:11 PM EDT
Some slots are firm, while there’s plenty to be settled in the next few weeks. Let’s take a look at whose guaranteed to make the group stage
Apr 23, 2014, 11:41 AM EDT
Speaking with Sports Illustrated’s SI Now, Donovan spent some time lauding David Moyes and lamenting his dismissal from Manchester United.
Apr 23, 2014, 10:52 AM EDT
He’s simply one of the worst that’s ever played.
Apr 23, 2014, 10:25 AM EDT
Shola Ameobi has played a lot of roles during his time at Newcastle; His latest role is vocal critic of the club’s transfer practices.
Apr 23, 2014, 9:40 AM EDT
The USMNT midfielder posted this shot to his Instagram account on Tuesday, proclaiming his new stars and stripes knee tattoo complete.
Apr 23, 2014, 8:48 AM EDT
The Champions League will make Liverpool more attractive, says its managing director, and the club will spend money to fortify its team.
Apr 23, 2014, 8:04 AM EDT
Paul Scholes joined former teammates Ryan Giggs, Phil Neville and Nicky Butt as Manchester United prepared for this week’s match vs Norwich
Apr 23, 2014, 7:32 AM EDT
This is a massive break for the Blaugranas and will no doubt be met with consternation by its rivals.
Champions League preview: Defending champion Bayern Munich looks to end Real Madrid quest for 10th title
Apr 23, 2014, 6:12 AM EDT
Bayern is two steps away from back-to-back titles. Real Madrid’s the same distance from its decima.
Apr 22, 2014, 10:31 PM EDT
Ferguson has kept quiet during the club’s latest transition, but according to reporting Tuesday night, he’ll play a part in finding David Moyes’ replacement.
Apr 22, 2014, 9:14 PM EDT
With injuries forcing his hand, the Blues’ boss wants to concentrate on Champions League.
Apr 22, 2014, 7:51 PM EDT
They only took one point from Vancouver, but LA Galaxy won three spots in this week’s Best XI.
Apr 22, 2014, 6:28 PM EDT
Chelsea boss has a big job on his hands ahead of the second leg:
Apr 22, 2014, 6:05 PM EDT
Mourinho’s approach; Lampard’s card; and the Blues’ two big injuries.
Apr 22, 2014, 4:55 PM EDT
Chelsea do a job on Atleti, as everything’s up for grabs in the second leg:
Apr 22, 2014, 4:47 PM EDT
Evoking memories of their 2012 championship run, the Blues played out a scoreless draw in leg one.
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