Dec 28, 2012, 11:35 AM EDT
I really like the concept and the spirit behind Simon Borg’s ideas on creating a destination viewing event around some holiday for Major League Soccer.
It’s a great notion to kick around. Fact is, it doesn’t hurt MLS to experiment with marketing concepts and ideas. There is little harm in testing an idea, then working it a little to see what deliverables might come.
SuperLiga is a great example. The made-from-nothing annual series that formerly pitted Mexican teams against MLS teams had a place. It was a swell idea.
Unfortunately, SuperLiga lost its purpose when CONCACAF Champions League developed into its current incarnation. So SuperLiga went away … and the fact that it came and went has left absolutely no scarring on MLS or domestic soccer.
Now, back to this notion of taking some holiday and linking it to a big MLS destination viewing day. It would be similar to, as Borg says in the piece at MLSSoccer.com, the way the “English Premier League has Boxing Day. The NFL owns Thanksgiving. The NBA has taken over Christmas Day.”
Thing is, it will never work in MLS.
Those three “events” work because those holidays share two common links: Generally speaking, families gather and stay at home during those particular holidays. And because they are smack in the middle of winter, people are usually inside, near televisions.
(And because at some point, everyone is exhausted from family, family drama, in-law tension, children screaming, etc., there’s usually a point where everyone wants to “turn off” already and not think about a darn thing. “Hey, isn’t there a game on?”)
So Cinco de Mayo, Memorial Day, 4th of July, these are all very different holidays. They are mostly built around outdoor activities.
Halloween? That’s about kids and trick or treat, or about big kids dressing up in crazy threads and doing a lot of things not associated with sitting around the 1020 dpi.
Black Friday? That’s the one that might have some legs.
Even there, however, Major League Soccer’s national imprint just isn’t substantial enough at this point to deliver any real traction, numbers that would make a network notice.
Like I said, applause for trying; and I suppose it never hurts to try. But color me pretty skeptical on this one.
Jul 24, 2014, 4:08 PM EDT
After seeing time with the senior squad, 18-year-old prospect will be sidelined infinitely.
Jul 24, 2014, 3:25 PM EDT
The Colombian striker takes a few hacks before AS Monaco’s friendly in Miami against Atletico National.
Jul 24, 2014, 2:50 PM EDT
Limited to just 16 matches last year after his big transfer from Liverpool to West Ham, Carroll is battling another ailment this season.
Jul 24, 2014, 2:09 PM EDT
The rags-to-riches defender steps away from the pitch, at least as a player, while reflecting on his career journey from North America to Europe and back.
Jul 24, 2014, 1:46 PM EDT
Herrera chats exclusively to PST: “If we are a humble team and we work hard, we will achieve our objectives and we will win trophies.”
Jul 24, 2014, 1:26 PM EDT
His dad played for El Tri, but California-born Fernando Arce Jr says his U-20 bow with the States makes him an American player “forever”
Jul 24, 2014, 1:00 PM EDT
Aston Villa, Manchester United and Manchester City all cruised, while Spurs had to find a late winner after coughing up a two-goal lead.
Jul 24, 2014, 12:47 PM EDT
What about the Premier League? Bundesliga? Serie A?
Jul 24, 2014, 12:15 PM EDT
Goran Milanovic is hoping the former American prodigy chooses to revitalize his career with FK Jagodina in the Serbian top flight.
Jul 24, 2014, 12:00 PM EDT
One of the best stories is United States men’s soccer history is about to move past the “playing career” chapter.
Jul 24, 2014, 11:47 AM EDT
How big of a deal is the Chelsea legend signing for New York City FC? It’s up there.
Jul 24, 2014, 11:14 AM EDT
Lampard: “I want to test myself, carry on challenging myself, I want to be that leader and that person on and off the pitch that can make things happen for this club.”
Jul 24, 2014, 10:51 AM EDT
The 36-year-old becomes New York City FC’s fourth player.
Jul 24, 2014, 10:25 AM EDT
The Manchester United boss proves that even Premier League training sessions sometimes echo your experiences on a youth travel team.
Jul 24, 2014, 10:09 AM EDT
The Reds striker spends some time with the NBCSN broadcast crew during Liverpool and AS Roma’s ‘Football at Fenway’
Jul 24, 2014, 9:29 AM EDT
The Ecuadorian star winger, 24, joins Gylfi Sigurdsson and Bafetimbi Gomis as players to beef up Garry Monk’s attack
Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center
Jul 24, 2014, 9:01 AM EDT
Well, this sounds nice…
Jul 24, 2014, 8:23 AM EDT
The growing mess in Israel carried over onto the soccer fields of Austria, where Maccabi Haifa played a preseason friendly against Lille.
Jul 24, 2014, 7:45 AM EDT
Almost 90,000 fans in Los Angeles watched Manchester United put an old-fashioned punking on their hosts. And then both sides reacted.
Jul 23, 2014, 11:27 PM EDT
Surely one of these clubs enjoyed the sweeter side of this deal and here we set out to see who it was.
- EXCLUSIVE: Manchester United’s new signing Ander Herrera focused on success 0
- Serbian boss: Freddy Adu sought by Europa, UCL clubs in Serbia, Cyprus 0
- Frank Lampard delighted to sign for New York City FC, start MLS adventure 0
- Official: Frank Lampard unveiled as New York City FC’s latest signing 3
- Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center 11
- “Embarrassed” in LA, thrilled in Manchester: Reactions to 7-0 beatdown 28