Dec 30, 2012, 7:30 PM EDT
One final word about the topic du jour, and it starts with a true story:
A few years ago I got a call from an MLS suit in New York. We were just chatting about this and that when he started moaning about the lack of media attention. The corner offices were concerned, and so were some ranking club officials.
It was the beginning of American football season, and all the bright media sunshine of the summer was disappearing under a massive weather system known as the NFL. And disappearing even further due to another one known as “college football.”
That was at the beginning of the American football season. Can you imagine if we were trying to squeeze some soccer coverage in right now? Around bowl season? Around NFL playoff time?
Talk about “no contest.”
And that is yet another reason this move to the international soccer calendar is a bad idea.
Elements of new world media (blogs, podcasts, social media, etc.) have significantly reduced the need for “legacy media” attention. Still, it matters.
With football consuming such a big slice of the tradition media pie, so much of the rest would be divided among basketball and hockey. Soccer would get whatever thin little sliver was still left over – right after off-season baseball, that is.
Reduced coverage in legacy media translates at some point to reduced attendance and shrinking sponsorship dollars. Reduced attendance and shrinking sponsorship dollar gives legacy media even less incentive to cover the game (in a day when a lot of the older decision makers still don’t want to cover it anyway.)
Again, it won’t always be this way – but today it is.
Jul 25, 2014, 9:05 AM EDT
It can be the soccer tournament that changes Russia forever (so implies FIFA)
Jul 25, 2014, 7:57 AM EDT
The 27-year-old Chilean is very much in demand, but also happy at a Champions League club.
Jul 25, 2014, 1:21 AM EDT
Olmes Garcia’s second half double lifted RSL.
Jul 24, 2014, 11:25 PM EDT
Introduced to the media in Houston, Beasley said he’s move on from midfield.
Jul 24, 2014, 10:24 PM EDT
With Wenger interview, SI had to get Zelalem out of the way first.
Jul 24, 2014, 9:16 PM EDT
Reds’ owner does not want a repeat of last year’s weaknesses.
Jul 24, 2014, 8:02 PM EDT
NBC Sports and Fathom Events are taking Premier League soccer to the big screen.
Jul 24, 2014, 7:10 PM EDT
Balotelli, Honda, Muntari, and more from the Rossoneri’s N.Y. training.
Jul 24, 2014, 7:04 PM EDT
Pinto will depart after failing to come to new terms with the federation.
Jul 24, 2014, 6:12 PM EDT
After appearing three times at Brazil 2014, Besic is set to add depth behind Gareth Barry and James McCarthy.
Jul 24, 2014, 5:21 PM EDT
Adu close to joining the 10th club in his 11-year career.
Jul 24, 2014, 4:08 PM EDT
After seeing time with the senior squad, 18-year-old prospect will be sidelined indefinitely.
Jul 24, 2014, 3:25 PM EDT
The Colombian striker takes a few hacks before AS Monaco’s friendly in Miami against Atletico National.
Jul 24, 2014, 2:50 PM EDT
Limited to just 16 matches last year after his big transfer from Liverpool to West Ham, Carroll is battling another ailment this season.
Jul 24, 2014, 2:09 PM EDT
The rags-to-riches defender steps away from the pitch, at least as a player, while reflecting on his career journey from North America to Europe and back.
Jul 24, 2014, 1:46 PM EDT
Herrera chats exclusively to PST: “If we are a humble team and we work hard, we will achieve our objectives and we will win trophies.”
Jul 24, 2014, 1:26 PM EDT
His dad played for El Tri, but California-born Fernando Arce Jr says his U-20 bow with the States makes him an American player “forever”
Jul 24, 2014, 1:00 PM EDT
Aston Villa, Manchester United and Manchester City all cruised, while Spurs had to find a late winner after coughing up a two-goal lead.
Jul 24, 2014, 12:47 PM EDT
What about the Premier League? Bundesliga? Serie A?
Jul 24, 2014, 12:15 PM EDT
Goran Milanovic is hoping the former American prodigy chooses to revitalize his career with FK Jagodina in the Serbian top flight.
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- Serbian boss: Freddy Adu sought by Europa, UCL clubs in Serbia, Cyprus 0
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