Dec 30, 2012, 7:30 PM EDT
One final word about the topic du jour, and it starts with a true story:
A few years ago I got a call from an MLS suit in New York. We were just chatting about this and that when he started moaning about the lack of media attention. The corner offices were concerned, and so were some ranking club officials.
It was the beginning of American football season, and all the bright media sunshine of the summer was disappearing under a massive weather system known as the NFL. And disappearing even further due to another one known as “college football.”
That was at the beginning of the American football season. Can you imagine if we were trying to squeeze some soccer coverage in right now? Around bowl season? Around NFL playoff time?
Talk about “no contest.”
And that is yet another reason this move to the international soccer calendar is a bad idea.
Elements of new world media (blogs, podcasts, social media, etc.) have significantly reduced the need for “legacy media” attention. Still, it matters.
With football consuming such a big slice of the tradition media pie, so much of the rest would be divided among basketball and hockey. Soccer would get whatever thin little sliver was still left over – right after off-season baseball, that is.
Reduced coverage in legacy media translates at some point to reduced attendance and shrinking sponsorship dollars. Reduced attendance and shrinking sponsorship dollar gives legacy media even less incentive to cover the game (in a day when a lot of the older decision makers still don’t want to cover it anyway.)
Again, it won’t always be this way – but today it is.
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Sep 2, 2014, 8:48 PM EDT
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Sep 2, 2014, 7:15 PM EDT
Houston’s defense suffers a setback, with Hall expected to be sidelined for 6-9 months.
Sep 2, 2014, 6:08 PM EDT
A one-goal, four-assist week means another legend claims our honor.
Sep 2, 2014, 5:18 PM EDT
This was supposed to be Guzan’s audition. Instead, this looks like competition.
Sep 2, 2014, 4:05 PM EDT
Altidore’s 72nd cap will feature the U.S.’s armband, with Jurgen Klinsmann having handed his striker the honor for tomorrow’s friendly in Prague.
Sep 2, 2014, 3:00 PM EDT
Colombian hotshot signs for the Red Devils on Deadline Day. Will his move guarantee goals, and maybe more?
Sep 2, 2014, 2:17 PM EDT
Four reasons why Welbeck could thrive at the Emirates.
Sep 2, 2014, 1:45 PM EDT
At just 18 years old, Emerson Hyndman has come through the Fulham youth ranks and is turning heads at all levels. He speaks to ProSoccerTalk about the chances coming all at once.
Sep 2, 2014, 1:01 PM EDT
Blues sign full back to new long-term deal at Stamford Bridge.
Sep 2, 2014, 12:00 PM EDT
Scorpions reveal stunning stadium plans, as the latest lower-league side plans for MLS expansion.
Sep 2, 2014, 11:29 AM EDT
Cleverley arrives at Villa Park after late, late loan move on Deadline Day.
Sep 2, 2014, 10:23 AM EDT
Speaking ahead of the USA’s clash in Prague, here’s what Klinsmann had to say.
Sep 2, 2014, 9:47 AM EDT
Bayern Munich midfielder to lead Germany after Lahm’s retirement.
Sep 2, 2014, 9:08 AM EDT
Where did the cash go? Who spent the most? Which records tumbled?
Sep 2, 2014, 8:26 AM EDT
Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.
Sep 2, 2014, 7:33 AM EDT
Is he a Red Devil or a Villan? Confusion over Cleverley.
Sep 1, 2014, 11:30 PM EDT
“Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.
Sep 1, 2014, 10:30 PM EDT
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