Skip to content

Reign general manager: NWSL’s “Seattle can be something much bigger”

Jan 3, 2013, 4:00 PM EDT

reign logo

The announcement stood in stark contrast to the rest of the league’s appointments, to the extent there were any. With many of the new National Women’s Soccer League’s teams having participated at some level of last year’s U.S. Soccer “pyramid,” most coaching staffs were in place when teams signed up for this latest attempt at top-flight women’s soccer. Of the vacant spots, FC Kansas City hired from their partner’s Major Indoor League team while the Portland Timbers’ women’s instance (Thorns FC) created a few ripples by hiring former national team star Cindy Parlow Cone.

The neophyte Seattle Reign took a noticeably different approach, one which saw the team look beyond the confines of the U.S. domestic landscape for somebody who would qualify as a bombshell, if such things exist in the world of women’s club coaching hires.

“Initially reaching out, you never know until you try,” is how Reign FC general manager Amy Carnell described the club’s coaching search, one that ended with the unlikely Dec. 21 hire of Laura Harvey.

Lured to the Pacific Northwest from Arsenal LFC, Harvey is one of the most compelling names you could conjure as a possible NWSL hire. The 32-year-old (now former) Arsenal Ladies coach saw defeat only twice in 48 games during in her two Women’s Super League seasons, capturing both of the nascent league’s titles. In UEFA Champions League, Harvey had recently steered her side past German giants Turbine Potsdam in the competition’s knockout stages, a notable victory considering the recent successes of Frauen-Bundesliga clubs (and England’s lack of results). As difficult as it was to raise the stakes for a team with Arsenal’s success, Harvey was doing it, creating a continental power from a team that was losing ground to the Lyons, Frankfurts, and Turbines of the region.

Because of the lack of exposure for the European club game has in the United States, Harvey’s accomplishments are unlikely to be appreciated. For most Puget Sound residents that will see Seattle’s first NWSL games, Harvey is a non-factor. That doesn’t make her résumé any less remarkable.

“What she’s done at Arsenal is unprecedented,” Carnell explained. “The thing that’s most impressive about Laura is how well she works under pressure. She knew [there would be pressure] going into the Arsenal job, and to have the success over the past few years that she’s had is incredible.”

“One of the most appealing things about Laura was her ability to manage big players – to manage egos.” With Arsenal stocking the likes of Kelly Smith, Alex Scott, Steph Houghton, Katie Chapman and Rachel Yankey (all England internationals), ‘loaded’ would be an understated way to describe the Lady Gunners’ advantages.

“That was one of our priorities in bringing in a coach,” Carnell explained. “Depending on what players we get, we want a coach that those players are going to respect and a coach that’s going to be able to manage a big star all the way down to a star college player in their first year as a pro.”

In England

Arsenal LFC has won both WSL titles, scoring the most goals while allowing the fewest over the short history of England’s eight-team league. As the two-year goal differences illustrate, the WSL has played as a very top-heavy and stratified league.

Pos. Club GP W L D Pts GD
1 Arsenal 28 20 2 6 64 +41
2 Birmingham City 28 15 3 10 55 +29
3 Everton 28 14 6 8 50 +10
4 Lincoln Ladies 28 11 9 6 39 +0

Not that there aren’t risks that come with importing Harvey. Only 32, Harvey may be younger than some of her Reign players, depending on the results of allocation and recruitment. That wouldn’t be a completely foreign position for her, having managed a star-studded team at Arsenal, though the talent at Harvey’s disposal brings up another concern. Arsenal was far and away the most talented team in the WSL, their dominance of their domestic league more obligatory than surprising. In the United States, there’s no guarantee Harvey will have such luxuries.

“I believe in people’s abilities to do their job,” Carnell said when asked why she feels Harvey can adjust to a more competitive environment. “It’s passion and work-ethic. If you have those two things, I think you can be successful, and she obviously [has them].”

But criticisms about inexperience and talent advantages may miss the point. At least, in the big picture — looking beyond the immediate win-loss-benefit of the move — competitive factors aren’t the only considerations. Ambition matters, and for a team yet to play a game, so does reputation – prestige.

For the Reign, Harvey’s signing is a symptom of a club looking beyond the early, relatively modest origins of the NWSL. The team’s looking toward a success that transcends the league’s modest goals.

“The vision is Seattle can be something much bigger,” Carnell says.

“[It's about] building out a vision of this brand and not just being a leader within our own league. The long term goal is to be one of the best clubs in the world and be a recognizable brand.”

Seattle has a long way to go to be considered in the same breath as European champions Lyon Feminine or even WSL titans Arsenal. But with the hire of Harvey, it’s difficult to imagine the team making a more compelling first step.

“Part of my talk with Laura was just selling her on what we’re looking to do here,” Carnell explained. “She’s very much on the same page with where she wants to go in her career, as well.”

That attitude’s a reflection of the drive Seattle group’s shown since first appearing on the women’s soccer map last summer. Then, owner Bill Predmore emerged as somebody surprisingly willing to fight for a second team in Seattle. At the time, the Sounders Women (a team using Sounder branding without being a direct offshoot of their Major League Soccer namesake) had just completed a W-League season featuring the likes of Hope Solo, Alex Morgan, Megan Rapinoe, and Sydney Leroux. Many assumed that whatever women’s team surfaced from the area, it would have the Sounder label attached. That the Seattle-based POP media agency owner was willing to challenge that brand while embracing some financial risk (implying he’d lose money to grow the game) made Predmore an early, refreshing face on what would evolve into the NWSL landscape.

source:  “Bill Predmore, the owner, and I want to think out of the box,” Carnell (right) explained, trying to find words to describe the approach that led to Harvey’s hiring.

“The biggest thing is that we want to deliver to our fans a top-tier coach and world class players. We believe our fans here in Seattle deserve that … we’re trying to do it the right way and build a world class brand here in Seattle. That’s the direction that we’re going, and if we want our fans to know anything, it’s that.”

They’re sentiments that would be dismissed as perfunctory in most leagues, but for the NWSL, it’s a refreshing show of ambition – an attitude that’s been tacitly verboten since the league was announced. In different ways, ambition by the Women’s United Soccer Association (2001-2003) and Women’s Professional Soccer (2009-2011) undid previous attempts to make a league work. With that in mind, it’s understandable the U.S. Soccer’s venture has maintained a more limited perspective.

But the Reign are in a very competitive market. They will be competing with another women’s team (the Sounders Women still intent to field a team in the lower-level W-League) without the benefits of the Sounders’ extremely powerful branding. Making as many splashes as possible will not only keep the Reign in Seattle’s soccer conscience, it will also help the club stay in step with what’s sure to be another wave-making team 200 miles to the south (Portland).

In that regard, Seattle may have already gotten an early (though potentially insignificant) leg up. Though Portland hired a former U.S. national team legend, Reign FC made a hire that could transcend any impact made on the field. Because even if Harvey fails to adjust to whatever challenges NWSL soccer presents, the coup announces Seattle as a club willing to transcend expectations. They’re willing to be great, or at least try.

That’s what these types of moves are about.

Latest Posts
  1. EXCLUSIVE: Fresh off his club debut, young Emerson Hyndman takes his USMNT chance in stride

    Sep 2, 2014, 1:45 PM EDT

    Hyndman2 Getty Images

    At just 18 years old, Emerson Hyndman has come through the Fulham youth ranks and is turning heads at all levels. He speaks to ProSoccerTalk about the chances coming all at once.

  2. Spanish defender Cesar Azpilicueta signs new five-year deal at Chelsea

    Sep 2, 2014, 1:01 PM EDT

    Chelsea Training Session and Press Conference Getty Images

    Blues sign full back to new long-term deal at Stamford Bridge.

  3. PHOTO: San Antonio reveal stunning stadium expansion plans, aim for MLS entry

    Sep 2, 2014, 12:00 PM EDT

    Source: San Antonio Scorpions Source: San Antonio Scorpions

    Scorpions reveal stunning stadium plans, as the latest lower-league side plans for MLS expansion.

  4. Confirmed: Tom Cleverley signs for Aston Villa on season-long loan

    Sep 2, 2014, 11:29 AM EDT

    Chelsea v Manchester United - Premier League Getty Images

    Cleverley arrives at Villa Park after late, late loan move on Deadline Day.

  5. From Prague, with love: Klinsmann previews USA’s friendly vs. Czech Republic

    Sep 2, 2014, 10:23 AM EDT

    Jürgen Klinsmann AP

    Speaking ahead of the USA’s clash in Prague, here’s what Klinsmann had to say.

  6. Captain Bastian: Schweinsteiger named new skipper of Germany

    Sep 2, 2014, 9:47 AM EDT

    Brazil Soccer WCup Germany Argentina AP

    Bayern Munich midfielder to lead Germany after Lahm’s retirement.

  7. Record summer: Breaking the transfer window down, by the numbers

    Sep 2, 2014, 9:08 AM EDT

    Britain Soccer Manchester United Angel Di Maria AP

    Where did the cash go? Who spent the most? Which records tumbled?

  8. Cristiano Ronaldo hits out at Real Madrid’s transfer moves

    Sep 2, 2014, 8:26 AM EDT

    Ancelotti's ability to adjust to Atletico's neutralization of Cristiano Ronaldo is a token of his genius. AP

    Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.

  9. Maradona’s quote after Pope’s inter-religious peace match is priceless

    Sep 1, 2014, 11:30 PM EDT

    201409011528557269254 AP

    “Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.

  10. Premier League Team of the Week: Find out who starred on Matchday 3

    Sep 1, 2014, 10:29 PM EDT

    Newcastle United v Crystal Palace - Premier League Getty Images

    From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.

  11. Premier League player of the week — Round 3

    Sep 1, 2014, 9:38 PM EDT

    diego_costa Getty Images

    In the end, the player had to come from the nine-goal thriller at Goodison Park.

  12. VIDEO: Breaking down the Deadline Day deals with the NBCSN crew

    Sep 1, 2014, 8:48 PM EDT

    stambouli_730

    Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.

  13. Premier League transfer window grades – Which team did the best business?

    Sep 1, 2014, 8:45 PM EDT

    Everton v Chelsea - Premier League Getty Images

    Passing or failing? Take a gander at how each Premier League team fared.

  14. Done Deal: Radamel Falcao completes move to Manchester United

    Sep 1, 2014, 8:32 PM EDT

    Falcao AP

    Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.

  15. Done Deal: Better late than never, Arsenal seals deal with Welbeck

    Sep 1, 2014, 8:09 PM EDT

    Sunderland v Manchester United - Premier League Getty Images

    Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.

  16. Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive

    Sep 1, 2014, 7:26 PM EDT

    FC Nantes v Montpellier Herault SC - Ligue 1 Getty Images

    Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.

  17. Done Deal: Listing all the Deadline Day deals from the Premier League

    Sep 1, 2014, 7:13 PM EDT

    Ajax Amsterdam v PEC Zwolle - Johan Cruijff Shield Getty Images

    The biggest confirmed transfers on Deadline Day including Premier League teams.

  18. WATCH: Bart Simpson joins FC Zenit on deadline day; Greeted by AVB

    Sep 1, 2014, 6:40 PM EDT

    BwcxsXUCAAEscIQ

    If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.

Featured video

Official: Welbeck signs for Arsenal