Skip to content

Reign general manager: NWSL’s “Seattle can be something much bigger”

Jan 3, 2013, 4:00 PM EDT

reign logo

The announcement stood in stark contrast to the rest of the league’s appointments, to the extent there were any. With many of the new National Women’s Soccer League’s teams having participated at some level of last year’s U.S. Soccer “pyramid,” most coaching staffs were in place when teams signed up for this latest attempt at top-flight women’s soccer. Of the vacant spots, FC Kansas City hired from their partner’s Major Indoor League team while the Portland Timbers’ women’s instance (Thorns FC) created a few ripples by hiring former national team star Cindy Parlow Cone.

The neophyte Seattle Reign took a noticeably different approach, one which saw the team look beyond the confines of the U.S. domestic landscape for somebody who would qualify as a bombshell, if such things exist in the world of women’s club coaching hires.

“Initially reaching out, you never know until you try,” is how Reign FC general manager Amy Carnell described the club’s coaching search, one that ended with the unlikely Dec. 21 hire of Laura Harvey.

Lured to the Pacific Northwest from Arsenal LFC, Harvey is one of the most compelling names you could conjure as a possible NWSL hire. The 32-year-old (now former) Arsenal Ladies coach saw defeat only twice in 48 games during in her two Women’s Super League seasons, capturing both of the nascent league’s titles. In UEFA Champions League, Harvey had recently steered her side past German giants Turbine Potsdam in the competition’s knockout stages, a notable victory considering the recent successes of Frauen-Bundesliga clubs (and England’s lack of results). As difficult as it was to raise the stakes for a team with Arsenal’s success, Harvey was doing it, creating a continental power from a team that was losing ground to the Lyons, Frankfurts, and Turbines of the region.

Because of the lack of exposure for the European club game has in the United States, Harvey’s accomplishments are unlikely to be appreciated. For most Puget Sound residents that will see Seattle’s first NWSL games, Harvey is a non-factor. That doesn’t make her résumé any less remarkable.

“What she’s done at Arsenal is unprecedented,” Carnell explained. “The thing that’s most impressive about Laura is how well she works under pressure. She knew [there would be pressure] going into the Arsenal job, and to have the success over the past few years that she’s had is incredible.”

“One of the most appealing things about Laura was her ability to manage big players – to manage egos.” With Arsenal stocking the likes of Kelly Smith, Alex Scott, Steph Houghton, Katie Chapman and Rachel Yankey (all England internationals), ‘loaded’ would be an understated way to describe the Lady Gunners’ advantages.

“That was one of our priorities in bringing in a coach,” Carnell explained. “Depending on what players we get, we want a coach that those players are going to respect and a coach that’s going to be able to manage a big star all the way down to a star college player in their first year as a pro.”

In England

Arsenal LFC has won both WSL titles, scoring the most goals while allowing the fewest over the short history of England’s eight-team league. As the two-year goal differences illustrate, the WSL has played as a very top-heavy and stratified league.

Pos. Club GP W L D Pts GD
1 Arsenal 28 20 2 6 64 +41
2 Birmingham City 28 15 3 10 55 +29
3 Everton 28 14 6 8 50 +10
4 Lincoln Ladies 28 11 9 6 39 +0

Not that there aren’t risks that come with importing Harvey. Only 32, Harvey may be younger than some of her Reign players, depending on the results of allocation and recruitment. That wouldn’t be a completely foreign position for her, having managed a star-studded team at Arsenal, though the talent at Harvey’s disposal brings up another concern. Arsenal was far and away the most talented team in the WSL, their dominance of their domestic league more obligatory than surprising. In the United States, there’s no guarantee Harvey will have such luxuries.

“I believe in people’s abilities to do their job,” Carnell said when asked why she feels Harvey can adjust to a more competitive environment. “It’s passion and work-ethic. If you have those two things, I think you can be successful, and she obviously [has them].”

But criticisms about inexperience and talent advantages may miss the point. At least, in the big picture — looking beyond the immediate win-loss-benefit of the move — competitive factors aren’t the only considerations. Ambition matters, and for a team yet to play a game, so does reputation – prestige.

For the Reign, Harvey’s signing is a symptom of a club looking beyond the early, relatively modest origins of the NWSL. The team’s looking toward a success that transcends the league’s modest goals.

“The vision is Seattle can be something much bigger,” Carnell says.

“[It’s about] building out a vision of this brand and not just being a leader within our own league. The long term goal is to be one of the best clubs in the world and be a recognizable brand.”

Seattle has a long way to go to be considered in the same breath as European champions Lyon Feminine or even WSL titans Arsenal. But with the hire of Harvey, it’s difficult to imagine the team making a more compelling first step.

“Part of my talk with Laura was just selling her on what we’re looking to do here,” Carnell explained. “She’s very much on the same page with where she wants to go in her career, as well.”

That attitude’s a reflection of the drive Seattle group’s shown since first appearing on the women’s soccer map last summer. Then, owner Bill Predmore emerged as somebody surprisingly willing to fight for a second team in Seattle. At the time, the Sounders Women (a team using Sounder branding without being a direct offshoot of their Major League Soccer namesake) had just completed a W-League season featuring the likes of Hope Solo, Alex Morgan, Megan Rapinoe, and Sydney Leroux. Many assumed that whatever women’s team surfaced from the area, it would have the Sounder label attached. That the Seattle-based POP media agency owner was willing to challenge that brand while embracing some financial risk (implying he’d lose money to grow the game) made Predmore an early, refreshing face on what would evolve into the NWSL landscape.

source:  “Bill Predmore, the owner, and I want to think out of the box,” Carnell (right) explained, trying to find words to describe the approach that led to Harvey’s hiring.

“The biggest thing is that we want to deliver to our fans a top-tier coach and world class players. We believe our fans here in Seattle deserve that … we’re trying to do it the right way and build a world class brand here in Seattle. That’s the direction that we’re going, and if we want our fans to know anything, it’s that.”

They’re sentiments that would be dismissed as perfunctory in most leagues, but for the NWSL, it’s a refreshing show of ambition – an attitude that’s been tacitly verboten since the league was announced. In different ways, ambition by the Women’s United Soccer Association (2001-2003) and Women’s Professional Soccer (2009-2011) undid previous attempts to make a league work. With that in mind, it’s understandable the U.S. Soccer’s venture has maintained a more limited perspective.

But the Reign are in a very competitive market. They will be competing with another women’s team (the Sounders Women still intent to field a team in the lower-level W-League) without the benefits of the Sounders’ extremely powerful branding. Making as many splashes as possible will not only keep the Reign in Seattle’s soccer conscience, it will also help the club stay in step with what’s sure to be another wave-making team 200 miles to the south (Portland).

In that regard, Seattle may have already gotten an early (though potentially insignificant) leg up. Though Portland hired a former U.S. national team legend, Reign FC made a hire that could transcend any impact made on the field. Because even if Harvey fails to adjust to whatever challenges NWSL soccer presents, the coup announces Seattle as a club willing to transcend expectations. They’re willing to be great, or at least try.

That’s what these types of moves are about.

Latest Posts
  1. Jack Wilshere to miss the start of the season with another ankle problem

    Aug 2, 2015, 5:25 PM EDT

    Wilshere Getty Images

    The 23-year-old midfielder has struggled with ankle problems in the past, and another has cropped up.

  2. Premier League 2015-16 season preview: West Ham United

    Aug 2, 2015, 5:00 PM EDT

    Payet Getty Images

    Some big signings this summer and a new manager has fans excited for what could be this coming year.

  3. Premier League 2015-16 season preview: West Bromwich Albion

    Aug 2, 2015, 3:14 PM EDT

    WestBrom Getty Images

    Tony Pulis is a hard-nosed leader, but unless Saido Berahino can repeat his goal-scoring year from last season, it will be a tough go for the Baggies.

  4. Arsene Wenger, Jose Mourinho fail to shake hands, as Gunners boss finally prevails

    Aug 2, 2015, 1:07 PM EDT

    The long-time spat between the managers of Arsenal and Chelsea rumbles on.

  5. Sunday’s Transfer Rumor Roundup: Liverpool wants Cheryshev, Pato to Sunderland

    Aug 2, 2015, 12:45 PM EDT

    FC Internazionale v Real Madrid- International Champions Cup Getty Images

    Catch up on all the latest transfer rumors and gossip, right here.

  6. Three things we learned from Arsenal’s Community Shield win vs. Chelsea

    Aug 2, 2015, 11:57 AM EDT

    Wenger finally beats Mourinho, while the Blues have some issues up front.

  7. Arsenal 1-0 Chelsea: Oxlade-Chamberlain strike wins Gunners FA Community Shield

    Aug 2, 2015, 11:55 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptq2mtvlzdlkyzrjzwnhzdg3ywvhyzy2m2qznzzkmwu11 AP

    Arsenal takes claim to the Community Shield as Arsene Wenger has finally defeated Jose Mourinho.

  8. VIDEO: Brilliant finish from Oxlade-Chamberlain puts Arsenal ahead in Community Shield

    Aug 2, 2015, 10:49 AM EDT

    Arsenal celebrate their opening goal vs. Chelsea. AP

    The Gunners took a 1-0 first half lead over Chelsea in the FA Community Shield thanks to a classy finish from Alex Oxlade-Chamberlain.

  9. VIDEO: Watch the Wright-Phillips brothers combine for slick goal in Red Bulls’ win

    Aug 2, 2015, 10:04 AM EDT

    Bradley Wright-Phillips, Bill Hamid AP

    In the City of Brotherly Love, it was only fitting that the Wright-Phillips boys led New York to a victory.

  10. Roy Keane thinks Arsenal players too focused on “selfies and six-packs”

    Aug 2, 2015, 9:07 AM EDT

    Arsenal v Everton: Barclays Asia Trophy Getty Images

    There’s a legitimate chance that Roy Keane has never taken a picture with his cell phone.

  11. Report: Manchester United, PSG agree to $70 million fee for Angel di Maria

    Aug 2, 2015, 8:12 AM EDT

    Everton v Manchester United - Premier League Getty Images

    Manchester United’s Di Maria experiment is all but over, and it’s going to cost them $20 million.

  12. MLS Snapshot: Seattle Sounders 0-3 Vancouver Whitecaps (video)

    Aug 2, 2015, 12:02 AM EDT

    Pa Modou Kah, Vancouver Whitecaps FC Pa Modou Kah, Vancouver Whitecaps FC

    That’s 7 losses in 8 games for the Sounders. Meanwhile, the ‘Caps go top of the West.

  13. MLS Snapshot: Sporting Kansas City 1-1 Houston Dynamo (video)

    Aug 1, 2015, 10:47 PM EDT

    Tim Melia, Sporting Kansas City Tim Melia, Sporting Kansas City

    Another Royal Rumble between old rivals. While the rest of MLS went goal-crazy, these two did what they always do.

  14. MLS Snapshot: Orlando City SC 5-2 Columbus Crew SC (video)

    Aug 1, 2015, 9:33 PM EDT

    Cyle Larin, Orlando City SC Cyle Larin, Orlando City SC

    The goals floweth over in MLS tonight. Cyle Larin scored his second straight brace for Orlando City.

  15. MLS Snapshot: D.C. United 6-4 Real Salt Lake (video)

    Aug 1, 2015, 9:11 PM EDT

    Andrew Dykstra, D.C. United Andrew Dykstra, D.C. United

    D.C. United and RSL combined for 10 goals at RFK Stadium Saturday night. Let the video do the talking.

  16. Premier League friendly roundup: Man City lose in Germany, Liverpool win in Finland

    Aug 1, 2015, 7:25 PM EDT

    Manchester City vs. VfB Stuttgart Manchester City vs. VfB Stuttgart

    The Premier League season is here…almost. The final week of preseason has begun.

  17. Wolfsburg, PSG knock off Bayern Munich, Lyon in German, French Super Cups (video)

    Aug 1, 2015, 6:25 PM EDT

    VfL Wolfsburg, 2015 German Super Cup champions VfL Wolfsburg, 2015 German Super Cup champions

    The new seasons in Germany and France are underway following an afternoon full of Super Cup action.

  18. Ex-Mexico manager Miguel Herrera in hot water yet again, this time for political tweets

    Aug 1, 2015, 4:29 PM EDT

    Miguel Herrera, Mexico Miguel Herrera, Mexico

    It’s not been the greatest week of Miguel Herrera’s life. He’s in legal trouble yet again.

Featured video

What can we expect from PL new boys?