Jan 9, 2013, 8:45 AM EDT
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience – fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
May 21, 2013, 8:02 PM EDT
Wait a minute … didn’t MLS commissioner Don Garber say there “is no Plan B …” beyond the Queens location?
May 21, 2013, 6:40 PM EDT
Well, phooey! Didn’t Dempsey just go through a summer of transfer instability?
May 21, 2013, 4:50 PM EDT
This and that as the U.S. contingent preps to gather in Cleveland ahead of five matches over the next few weeks:
May 21, 2013, 4:10 PM EDT
The updated ordering in ProSoccerTalk’s ranking of Major League Soccer teams following 12 rounds of play:
Officials from MLS, Yankees, Manchester City and NYC mayor Michael Bloomberg to speak tomorrow on expansion news
May 21, 2013, 3:15 PM EDT
How very convenient that Manchester City just happens to be in the States for a brief two-game tour.
May 21, 2013, 2:30 PM EDT
It’s really about two things, and not much else:
May 21, 2013, 2:05 PM EDT
By forming NYC FC, City and the Yankees have created a ‘sister-club’ relationship – an innovative bond between a Premiership and MLS club.
May 21, 2013, 1:23 PM EDT
Early thoughts on the facility and the ripples of today’s big announcement on the 20th MLS franchise:
May 21, 2013, 11:45 AM EDT
By swapping Dzeko for Cavani, City can hamstring Manchester United and Chelsea, as both are rumored to be seeking a world-class striker.
It’s official: Manchester City and the Yankees will own and operate Major League Soccer’s newest expansion team.
May 21, 2013, 11:16 AM EDT
The league’s 20th franchise will begin play in 2015:
May 21, 2013, 9:33 AM EDT
During his Premiership tenure Toure has proven himself a leader, captaining both the Gunners and the Citizens, as well as Cote d’Ivoire.
May 21, 2013, 8:37 AM EDT
Has Daniel Levy already forgotten about what happened when he tried to pin Luka Modric down with this ‘no sale’ line of bull?
May 20, 2013, 11:58 PM EDT
Expect this one to get worked out.
May 20, 2013, 11:23 PM EDT
If Real Madrid’s going to shake things up, Higuaín could do worse than land at The Emirates.
May 20, 2013, 9:45 PM EDT
Four players were on the original list. None of them may end up at Stamford Bridge.
May 20, 2013, 8:13 PM EDT
Our sympathy continues to grow for a man in a bad spot.
May 20, 2013, 7:21 PM EDT
MLS will not have arrived until it has a high-profile feces incident.
May 20, 2013, 6:40 PM EDT
It probably won’t happen this summer, and if it does … I’m sure we’ll run that into the ground, too.
May 20, 2013, 5:45 PM EDT
For a moment, it looked like Milan had fired their coaching staff … via an open letter from a television show.
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