Jan 9, 2013, 8:45 AM EDT
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience – fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
Apr 20, 2014, 11:05 PM EDT
It’s actually amazing how quickly she regroups — in an instant — after getting blasted.
Quick Six: Liverpool inches closer, Moyes’ reception, and the rest of the headlines from the BPL weekend
Apr 20, 2014, 10:40 PM EDT
Mourinho changes his communications style, while Villa tried to secure its sale.
Apr 20, 2014, 10:07 PM EDT
No one would blame Evra for ignoring Suarez’s season, but it really is a strong nod to the Frenchman’s class.
Apr 20, 2014, 9:18 PM EDT
Blackpool: Where dozens of tangerines and tennis balls on the pitch are second in weirdness to a coach striking his own player
Apr 20, 2014, 8:30 PM EDT
The Magpies have been brutal, and manager Alan Pardew’s return from suspension could require a job-saving performance.
Apr 20, 2014, 7:36 PM EDT
Plenty of notable names remain in question for Miguel Herrera.
Apr 20, 2014, 6:41 PM EDT
Bedoya’s fifth Ligue 1 goal was part of a 6-2 win.
Apr 20, 2014, 5:45 PM EDT
Atletico Madrid is now 3 wins away from its first La Liga title since 1996, while Barcelona and Real Madrid can only hope for big mistakes
Apr 20, 2014, 5:01 PM EDT
The Timbers fell to 0-3 on the road this season with Saturday’s 1-0 loss, complicating an already head-scratching start to the year that has Portland in second-to-last place out West at 0W-3L-4T.
Apr 20, 2014, 4:21 PM EDT
How many Americans could find themselves in the UEFA Champions League next season?
Apr 20, 2014, 3:29 PM EDT
Arlo White and Graeme Le Saux break down how having a clear identity continues to push Everton above teams while Manchester United’s lack of an identity continues to hurt the team.
Apr 20, 2014, 3:20 PM EDT
With domestic success and European disappointment, Paris Saint-Germain has decided to extend Blanc’s contract and the manager says it will be finalized in the coming days.
Apr 20, 2014, 2:53 PM EDT
After Toffees do the double over United, Martinez praises Moyes work and his own side:
Apr 20, 2014, 2:40 PM EDT
Luis Suarez and Raheem Sterling combined for Liverpool’s second goal, and video showed it wasn’t a fluke they knew exactly where their teammate was going to be.
Apr 20, 2014, 2:15 PM EDT
Everton’s old boss the villain on return to Goodison, as pastures new prove to be a nightmare:
Apr 20, 2014, 1:42 PM EDT
With the cheekiest of chips, Dimitar Berbatov sent Monaco to the Champions League with his winner against Nice.
Apr 20, 2014, 1:09 PM EDT
Randy Lerner released a pretty useless statement on the Villa website today, refusing to rule out a sale of the club which has been reported in recent days.
Apr 20, 2014, 1:01 PM EDT
Nightmare return for Moyes, as Everton do double over United for first time since 1970:
Apr 20, 2014, 12:35 PM EDT
The US Soccer Federation president talks USWNT coaching search, men’s World Cup goals, and MLS growth with NBC’s John Strong.
Apr 20, 2014, 12:04 PM EDT
Red Devils rocking, as Everton come out flying:
- Quick Six: Liverpool inches closer, Moyes’ reception, and the rest of the headlines from the BPL weekend 0
- WATCH: Blackpool coach sent off after hitting own player in face 0
- Report: Majority of Mexico’s World Cup roster slots are set 0
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- Everton 2-0 Manchester United: Toffees rampant in miserable return for Moyes 1