Jan 9, 2013, 8:45 AM EDT
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience — fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
Sep 15, 2014, 11:01 PM EDT
No one’s doing it quite like this man right now, who again takes hold of player of the week honors in the Premier League.
Sep 15, 2014, 10:37 PM EDT
There are five goals here, but it only took four matches to comprise the list.
Sep 15, 2014, 10:15 PM EDT
Costa Rica won the tournament for the eighth time, defeating Guatemala in the final.
Sep 15, 2014, 8:34 PM EDT
Newcastle United players and their manager have come under fire from ex-Liverpool back Jamie Carragher, who blasted the club on “Monday Night Football”
Sep 15, 2014, 7:45 PM EDT
The Sounders have three titles and won their first win Le Toux. Soccerly hosts an essay on his quest to deny them a fourth.
Sep 15, 2014, 6:55 PM EDT
The English FA asked FIFA to extend Anelka’s quenelle suspension beyond Britain’s borders.
Sep 15, 2014, 5:54 PM EDT
Oktoberfest begins Sept. 20, and 1860 Munich is going all-in when it comes to their away attire.
Sep 15, 2014, 4:53 PM EDT
Abel Hernandez, Enner Valencia, Mohamed Diame and Diafra Sakho all made their presences felt on NBCSN at the KC Stadium on Monday.
Sep 15, 2014, 4:34 PM EDT
Certainly one of the goals of the early season, as West Ham continues to tempt the highlight reels despite a tough start to the season.
Sep 15, 2014, 4:15 PM EDT
Brek Shea had a loan debut to remember, while Julian Green had one to forget and both Tim Howard and Brad Guzan kept clean sheets.
Sep 15, 2014, 3:49 PM EDT
Abel Hernandez has a goal and had another creation ruled offsides as the hosts rose to steal the first half with late heroics.
Sep 15, 2014, 3:20 PM EDT
Schedules, chances of making the last 16, predictions. Your one-stop shop for all the info as the UCL group stages begins for four PL teams.
Sep 15, 2014, 2:30 PM EDT
Record-signing Abel Hernandez (Palermo) makes his Hull City debut as the Tigers look to pick up their second win of the season.
Sep 15, 2014, 2:19 PM EDT
Ferdinand: “It killed me. Inside I wanted to scream and grab him.”
Sep 15, 2014, 1:32 PM EDT
All four Spanish teams are looking odds on to make it out of the group stage. What about the big clubs from England and Germany?
Sep 15, 2014, 12:41 PM EDT
All the news and quotes ahead of the Monday afternoon matchup.
Sep 15, 2014, 11:50 AM EDT
PST’s lead writer and editor takes an alternative look at all the action from Week 4.
Sep 15, 2014, 10:34 AM EDT
Calderon claims that Ronaldo is frustrated with life at Real after several high-profile exits.
Sep 15, 2014, 9:59 AM EDT
Beckham: “What unites us is much greater than what divides us. Let’s stay together.”
Sep 15, 2014, 9:30 AM EDT
Potters to link up with youth teams across USA and Canada, grow brand overseas.
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