Jan 9, 2013, 8:45 AM EDT
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience — fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
Jul 31, 2015, 7:08 PM EDT
In the PDL, Seattle Sounders U-23, New York Red Bulls U-23, K-W United and Ocala Stampede are left, while the NPSL has New York Cosmos B, Chattanooga FC, Indiana Fire and CD Aguiluchos USA remaining.
Jul 31, 2015, 6:45 PM EDT
Arsenal looks to win its second-straight Community Shield, something that only Manchester United has been able to do since 2000.
Jul 31, 2015, 6:03 PM EDT
Dick Advocaat is hoping familiarity will combine with a couple buys to help Sunderland avoid a relegation fight for the 1st time in a while.
Jul 31, 2015, 5:30 PM EDT
In a BBC feature, Bill Peterson makes it clear he thinks the desire for pro/rel is real.
Jul 31, 2015, 4:41 PM EDT
Johannsson had already said he wants to play Stateside in “his prime”, but a Yahoo Sports report said his desires have obstacles.
Jul 31, 2015, 3:54 PM EDT
The Lions will continue to play at the Citrus Bowl until the new venue is completed.
Jul 31, 2015, 3:16 PM EDT
Is this the case of a 33-year-old who’s over the hill, or can he return to the form which saw him score double-digit goals and assists?
Jul 31, 2015, 2:00 PM EDT
Will the Saints keep marching up the PL standings? Maybe a European campaign will derail their progress?
Jul 31, 2015, 1:18 PM EDT
After signing nine new players this summer, is Sherwood taking a gamble?
Jul 31, 2015, 12:40 PM EDT
Here’s the latest gossip from around the PL.
Jul 31, 2015, 11:55 AM EDT
Can the Potters build on their best-ever PL finish last season? The top eight is a possibility for Hughes’ side.
Jul 31, 2015, 10:59 AM EDT
Blues boss compliments Gunners, gives update on injured duo ahead of Community Shield match.
Jul 31, 2015, 9:47 AM EDT
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Jul 31, 2015, 8:50 AM EDT
Terry: “Regardless of what people say, you can’t take away what I have won and done in the game.”
Jul 31, 2015, 7:55 AM EDT
Gunners keep experienced duo around, as Walcott decides to stay at the Emirates.
Jul 30, 2015, 9:27 PM EDT
Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.
Jul 30, 2015, 8:10 PM EDT
With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.
Jul 30, 2015, 6:24 PM EDT
Julian Green will be playing in the fourth division of German football to begin the 2015-16 season.
Jul 30, 2015, 5:05 PM EDT
The terms and conditions of building a stadium next to Marlins Park couldn’t be any less favorable to the prospective MLS franchise.
Jul 30, 2015, 4:02 PM EDT
CONCACAF’s refereeing department could be in line for something of an overhaul in the coming months and years.
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