Jan 9, 2013, 8:45 AM EST
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience – fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
Dec 11, 2013, 11:46 PM EST
You can’t been drawn against a team from your own federation – a rule that will hurt Arsenal, Manchester City on Monday.
Dec 11, 2013, 10:24 PM EST
The defenses need to get better in both places. A lot better:
No, the South Florida team will NOT be “Miami Beckham United;” plus the MLS news roundup for Dec. 11
Dec 11, 2013, 9:23 PM EST
A little social media brush fire over the new Miami expansion outfit was promptly, mercifully extinguished:
Dec 11, 2013, 8:33 PM EST
Highlights from all Wednesday’s games, which saw Barça’s newest start break out, Italy’s reigning champions eliminated.
Dec 11, 2013, 7:46 PM EST
Once you narrow the list to 15 or so, it’s nearly impossible to decide from there:
Dec 11, 2013, 6:59 PM EST
That assumes, of course, that the former U.S. manager was ever a serious candidate:
Dec 11, 2013, 6:11 PM EST
Tough draws await Arsenal, Manchester City in the knockout round.
Dec 11, 2013, 5:31 PM EST
Demba Ba’s 10th minute goal was enough to give Chelsea Group E.
Dec 11, 2013, 4:47 PM EST
Brazilian star’s hat trick helps Barcelona rout Celtic, claim first in Group H.
Dec 11, 2013, 4:43 PM EST
One good club from Group F was bound to be odd team out on Wednesday as Champions League group play finished with a high-wire tension.
Dec 11, 2013, 3:32 PM EST
There’s more to “coaching discussions” right now in domestic soccer than those four MLS openings:
Dec 11, 2013, 2:31 PM EST
He keeps performing for “club” … but when it will translate to performance for “country?”
Dec 11, 2013, 2:15 PM EST
Hull chairman Assem Allam is ready to risk backlash with choice comments and a formal application for name change.
Dec 11, 2013, 1:45 PM EST
From East Coast goalkeeper to West Coast coach in under five hours.
Dec 11, 2013, 1:28 PM EST
Which venues will the USA be playing in next summer? We take an in-depth look at them, right here:
Dec 11, 2013, 1:12 PM EST
Next stop: politicians. David Beckham’s bid for a stadium in Miami is moving ahead.
Dec 11, 2013, 12:34 PM EST
New York City FC is on the verge of getting a palace in the Bronx.
Dec 11, 2013, 12:09 PM EST
What? Roy Keane back down from a fight? Sir Alex and Keano still bitter after all these years.
Dec 11, 2013, 11:33 AM EST
Dwyer suggested a transfer abroad was imminent, but has backtracked.
Dec 11, 2013, 10:54 AM EST
Longtime Revs keeper and Boston Marathon bombing hero retires with 75 clean sheets and 110 wins.
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