Jan 9, 2013, 8:45 AM EDT
There was a lot of talk on social media this morning about this weekend’s English Premier League match between Arsenal and Manchester City. While the pure talent the two sides will bring to the Emirates make the meeting compelling, the issue at hand had nothing to do with the particulars of the matchup. Instead, the point was one-third of Manchester City’s away allocation being returned to Arsenal unused. Many Citizens supporters who would normally make the trip to London elected not to fork over the £62 (just under $100) price.
High ticket prices at Arsenal aren’t news. Seats at the Emirates are notoriously pricey and a constant source of fan frustration. An index created by The Guardian earlier this year showed Arsenal’s season passes to be the most expensive in the Premier League, with Tottenham’s entry-level package (the second-most expensive in the league) over $400 cheaper than Arsenal’s lowest offering ($1,581).
Of course, the reason Arsenal can charge those rates is because people are willing to pay. Through nine home games this league season, Arsenal is averaging 60,094 attendees per match. Their stadium’s capacity is 60,361. If prices are prohibitive, they’re still not high enough to make an impact at the turnstile.
That’s why it makes it difficult to take Arsenal to task for their pricing. You may feel their prices are excessive and I may feel their prices are excessive, but if they’re able to consistently play before near-sellout crowds, we seem to be wrong. The club has tickets to sell. They sell. And that’s the point.
Not that such policies do Arsenal any favors with their fan base. With each price hike, a few more Gooners are pushed away from their team, financially unable to attend games (note: season ticket prices did not go up at the Emirates this season). While in the United States we’ve come to begrudgingly accept franchises as businesses, in England the most-diehard of fans still consider the club as an extension of the community. That may be a bit too naive for modern times, but it’s a view that resonates through clubs’ core support. It is — in terms of community relations — a fact, not a misconception. Arsenal should not only recognize this but also recognize it’s rarely good business to alienate your more ardent supporters.
That Arsenal is in focus on this issue also underscores the concerns fans have with the club’s spending policies. Though Arsenal is one of the biggest clubs in the world, their record transfer fee of £15 million (matched this summer in purchasing Santi Cazorla) is relatively low by elite team standards. The club’s also seen the likes of Robin van Persie, Alex Song, Cesc Fabregas, and Samir Nasri leave over the last two years. Other talents like Gael Clichy and Emmanuel Adebayor left before. If the fans’ money isn’t going to buying or retaining players, then where’s it going?
These are all symptoms of England coming to terms with the Premier League’s unbridled capitalism, symptoms we have come to live with in the States. We’re used to our sports leagues not only raising prices but seeking more exorbitant sponsorships and kickbacks from governments. We don’t like it, we complain about it on Twitter and Facebook, but we aren’t surprised when ticket prices also go up despite most North American sports leagues capping spending on player wages.
Could we have the same discussions that are taking place in England? Yes, but to what end? This is the gambit we’ve bought into, literally. Unless you stop buying tickets, you’re contributing to the problem (to the extent you see it as a problem at all).
It’s easy for me to say these things because my job provides me access to Major League Soccer games (though my game day experience is much different from yours). Still, I can’t remember the last time I went to a professional sports event where I paid the full ticket price. I just don’t think it’s worth it. The last time I paid for a sports ticket was to a Portland Rain WPSL game in late summer (I believe it cost me $5 to see both the Rain and the Timbers’ U-23 team).
Of course, I’m not really a fan, either. I don’t have favorite teams. Even when I paid that $5 price this summer, I was there to work, not cheer. I don’t know what it’s like to feel an attachment to a club that’s so deep I’m compelled to buy season tickets, even if that means taking out a credit card just to do so. I’m not speaking from a point of empathy.
But at some point — if this is a real problem and not just an inconvenience — fans need to bite the bullet and (as they do in Germany and other countries) and stay away.
If Arsenal was only drawing 50,000 per match, their pricing policies would change.
Aug 30, 2015, 8:05 PM EDT
Find out what moves have been completed with the transfer deadline approaching, as Wolfsburg made three big deals today.
Aug 30, 2015, 7:04 PM EDT
More than 64,000 supporters packed CenturyLink Field as the Sounders downed the Timbers in a Cascadia Cup clash.
Aug 30, 2015, 6:20 PM EDT
Catch up on all of this weekend’s action from Spain and Italy’s top flights.
Aug 30, 2015, 5:30 PM EDT
The French winger has played for Paris Saint-Germain, Juventus, and now Bayern Munich. All before his 20th birthday.
Aug 30, 2015, 4:38 PM EDT
Tim Howard and Geoff Cameron are back in the squad, while the relatively unknown Andrew Wooten gets his first call-up.
Aug 30, 2015, 4:00 PM EDT
In a managerial battle between the young Garry Monk and the veteran Louis van Gaal, the kid came out on top.
Aug 30, 2015, 3:05 PM EDT
After losing three matches all of last season, Juventus has now lost their first two games of the new campaign.
Aug 30, 2015, 2:08 PM EDT
The Manchester United manager believed his club got so comfortable on the ball that they lost their focus.
Aug 30, 2015, 1:38 PM EDT
Reports indicate the Saint-Etienne medical staff was initially afraid that the young striker had suffered a heart attack, but it appears the issues are just heat related.
Aug 30, 2015, 12:51 PM EDT
The Red Devils thought they’d picked up points at the Liberty Stadium, but Bafetimbi Gomis had other ideas.
Aug 30, 2015, 11:48 AM EDT
Juventus was in for the Schalke winger, but Wolfsburg now need a replacement for Kevin de Bruyne.
Aug 30, 2015, 11:12 AM EDT
Wolfsburg tried its darndest, but Kevin de Bruyne still decided to leave in favor of a crowded Manchester City squad.
Aug 30, 2015, 10:42 AM EDT
Manchester United has started the season strong, but they take on a team that beat them twice last season.
Aug 30, 2015, 10:22 AM EDT
Graziano Pelle grabbed the opener and Dusan Tadic finished it off with a brace as Southampton flew to its first win of the year.
Aug 30, 2015, 9:29 AM EDT
Could Valdes be forced to stay with Manchester United despite his obvious wish to leave?
Aug 30, 2015, 8:46 AM EDT
Oh the season hasn’t started yet? Jamie Maclaren wasn’t aware.
Aug 30, 2015, 7:50 AM EDT
Ronald Koeman must pick up a win fast or risk seeing Southampton in a serious early season hole.
Aug 30, 2015, 7:30 AM EDT
A single coach had yet to be fired as we approach the start of September, but that changed as Montreal made a change.
Aug 29, 2015, 11:37 PM EDT
The playoffs look a might big ask of RSL, as they sit rock bottom, 10th place, in the Western Conference.
Aug 29, 2015, 11:08 PM EDT
Three losses in a row for Sporting KC, and the team with the highest points-per-game total is slipping in the West.
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