Skip to content

MLS will work on this whole Cascadia Cup trademark thing

Jan 10, 2013, 4:00 PM EDT

MLS Sounders Timbers Soccer

Earlier in the week, news leaked out that Major League Soccer had applied to trademark the phrase “Cascadia Cup” in Canada, and boy, oh boy did that set some wonderful people from the Pacific Northwest off.

And rightly so. The Cascadia Cup — the annual trophy given to the winner of the Portland Timbers, Seattle Sounders, Vancouver Whitecaps triumvirate — existed before the three squads moved to MLS. It was, and continues to be, awarded by the rabid supporter groups, not the league or the ownership or anyone else. It’s the fans, and the fans alone.

That said, having a corporate entity (MLS) come along and provide some legal assistance might not be the worst thing in the world. There is — or at least there could be — commercial value in the name “Cascadia Cup.” I absolutely, 100 percent agree with the suporters groups that this is their thing. Still, is trademarking the name the worst thing in the world? No, not really if it’s done in the correct way.

MLS released a statement Thursday morning:

“With the interests of the MLS clubs in the Pacific Northwest and our fans in mind, Major League Soccer, applied for a trademark to the name ‘Cascadia Cup.’

A registered trademark would put Major League Soccer in a position to protect the brand from exploitation by parties unaffiliated with the League and its supporters. However, we understand that some of our fans have concerns about how the trademark will be managed, and we are planning to meet soon with leaders of the three teams’ supporters groups to discuss the topic together.”

As long as the league remembers who came up with the Cup, who built the rivalry, who made it all happen, we should be fine. Each group needs to have a little faith in the other one.

Elsewhere, Alexi Lalas has some smart thoughts on today’s edition of The Shot.

Should we watch Jack Jewsbury win the 2012 Cascadia Cup? Let’s do that:

Latest Posts
  1. Premier League Team of the Week: Find out who starred on Matchday 4

    Sep 15, 2014, 11:48 PM EDT

    Southampton v Newcastle United - Premier League Getty Images

    It was a week so fertile for goals that one of the world’s biggest names couldn’t dent the strike force of the PL team of the week.

  2. Premier League player of the week — Round 4

    Sep 15, 2014, 11:01 PM EDT

    Chelsea v Swansea City - Premier League Getty Images

    No one’s doing it quite like this man right now, who again takes hold of player of the week honors in the Premier League.

  3. Premier League Round 4: Goals of the week

    Sep 15, 2014, 10:37 PM EDT

    Britain Soccer Premier League AP

    There are five goals here, but it only took four matches to comprise the list.

  4. Galaxy GK Penedo wins individual honor as four clinch Gold Cup berths

    Sep 15, 2014, 10:15 PM EDT

    Jaime Penedo AP

    Costa Rica won the tournament for the eighth time, defeating Guatemala in the final.

  5. As Pardew gets lifeline, Carragher blasts the “disgrace” at Newcastle

    Sep 15, 2014, 8:34 PM EDT

    Southampton v Newcastle United - Premier League Getty Images

    Newcastle United players and their manager have come under fire from ex-Liverpool back Jamie Carragher, who blasted the club on “Monday Night Football”

  6. Le Toux can snare second Open Cup title by beating his old club

    Sep 15, 2014, 7:45 PM EDT

    Sebastien Le Toux, Tony Beltran AP

    The Sounders have three titles and won their first win Le Toux. Soccerly hosts an essay on his quest to deny them a fourth.

  7. Anelka joins Indian Super League; Uncertainty hangs over suspension

    Sep 15, 2014, 6:55 PM EDT

    Mumbai_City_FC

    The English FA asked FIFA to extend Anelka’s quenelle suspension beyond Britain’s borders.

  8. 1860 Munich’s lederhosen kits are absolutely bonkers

    Sep 15, 2014, 5:54 PM EDT

    1860-lederhosen2

    Oktoberfest begins Sept. 20, and 1860 Munich is going all-in when it comes to their away attire.

  9. Hull City 2-2 West Ham United: Debut goals a-plenty in fun draw

    Sep 15, 2014, 4:53 PM EDT

    Britain Soccer Premier League AP

    Abel Hernandez, Enner Valencia, Mohamed Diame and Diafra Sakho all made their presences felt on NBCSN at the KC Stadium on Monday.

  10. VIDEO: Enner Valencia blazes a shot past McGregor at the KC Stadium

    Sep 15, 2014, 4:34 PM EDT

    Hull City v West Ham United - Premier League Getty Images

    Certainly one of the goals of the early season, as West Ham continues to tempt the highlight reels despite a tough start to the season.

  11. Americans Abroad wrap: Brek Shea assists in Birmingham debut (video)

    Sep 15, 2014, 4:15 PM EDT

    Birmingham City v Leeds United - Sky Bet Championship Getty Images

    Brek Shea had a loan debut to remember, while Julian Green had one to forget and both Tim Howard and Brad Guzan kept clean sheets.

  12. At the half: Record-signing Hernandez shining as Hull leads West Ham

    Sep 15, 2014, 3:49 PM EDT

    abel-hernandez_3006938

    Abel Hernandez has a goal and had another creation ruled offsides as the hosts rose to steal the first half with late heroics.

  13. Champions League preview: How will the four Premier League teams get on?

    Sep 15, 2014, 3:20 PM EDT

    Britain Soccer Champions League AP

    Schedules, chances of making the last 16, predictions. Your one-stop shop for all the info as the UCL group stages begins for four PL teams.

  14. Watch live: Hull City vs. West Ham United (Lineups)

    Sep 15, 2014, 2:30 PM EDT

    Hull City v West Ham United - Premier League Getty Images

    Record-signing Abel Hernandez (Palermo) makes his Hull City debut as the Tigers look to pick up their second win of the season.

  15. Rio Ferdinand slams ex-Manchester United manager David Moyes

    Sep 15, 2014, 2:19 PM EDT

    FBL-EUR-C1-MAN UTD-BAYER LEVERKUSEN Getty Images

    Ferdinand: “It killed me. Inside I wanted to scream and grab him.”

  16. Stats don’t lie: Spanish clubs almost certain of Champions League success

    Sep 15, 2014, 1:32 PM EDT

    Portugal Soccer Champions League Final AP

    All four Spanish teams are looking odds on to make it out of the group stage. What about the big clubs from England and Germany?

  17. Premier League Preview: Hull City vs. West Ham United

    Sep 15, 2014, 12:41 PM EDT

    FBL-ENG-LCUP-TOTTENHAM-HULL Getty Images

    All the news and quotes ahead of the Monday afternoon matchup.

  18. Premier League Playback: Manchester United shine bright like a diamond

    Sep 15, 2014, 11:50 AM EDT

    Manchester United v Queens Park Rangers - Premier League Getty Images

    PST’s lead writer and editor takes an alternative look at all the action from Week 4.

  19. “Cristiano Ronaldo fed up at Real Madrid” says former club president

    Sep 15, 2014, 10:34 AM EDT

    cristiano_ronaldo AP

    Calderon claims that Ronaldo is frustrated with life at Real after several high-profile exits.

  20. David Beckham issues plea to Scotland as citizens vote on independence

    Sep 15, 2014, 9:59 AM EDT

    Britain Prince William Beckham AP

    Beckham: “What unites us is much greater than what divides us. Let’s stay together.”

Featured video

Week 4: Saturday recap