Skip to content

MLS will work on this whole Cascadia Cup trademark thing

Jan 10, 2013, 4:00 PM EDT

MLS Sounders Timbers Soccer

Earlier in the week, news leaked out that Major League Soccer had applied to trademark the phrase “Cascadia Cup” in Canada, and boy, oh boy did that set some wonderful people from the Pacific Northwest off.

And rightly so. The Cascadia Cup — the annual trophy given to the winner of the Portland Timbers, Seattle Sounders, Vancouver Whitecaps triumvirate — existed before the three squads moved to MLS. It was, and continues to be, awarded by the rabid supporter groups, not the league or the ownership or anyone else. It’s the fans, and the fans alone.

That said, having a corporate entity (MLS) come along and provide some legal assistance might not be the worst thing in the world. There is — or at least there could be — commercial value in the name “Cascadia Cup.” I absolutely, 100 percent agree with the suporters groups that this is their thing. Still, is trademarking the name the worst thing in the world? No, not really if it’s done in the correct way.

MLS released a statement Thursday morning:

“With the interests of the MLS clubs in the Pacific Northwest and our fans in mind, Major League Soccer, applied for a trademark to the name ‘Cascadia Cup.’

A registered trademark would put Major League Soccer in a position to protect the brand from exploitation by parties unaffiliated with the League and its supporters. However, we understand that some of our fans have concerns about how the trademark will be managed, and we are planning to meet soon with leaders of the three teams’ supporters groups to discuss the topic together.”

As long as the league remembers who came up with the Cup, who built the rivalry, who made it all happen, we should be fine. Each group needs to have a little faith in the other one.

Elsewhere, Alexi Lalas has some smart thoughts on today’s edition of The Shot.

Should we watch Jack Jewsbury win the 2012 Cascadia Cup? Let’s do that:

Latest Posts
  1. VIDEO: Men In Blazer – Balotelli, own goals, and Mark Consuelos

    Oct 20, 2014, 11:29 PM EDT

    Men In Blazers

    Actor Mark Consuelos made his way to the Crap Part of Soho while the Men In Blazers tried to keep the ball out of their own net.

  2. Champions League Tuesday preview: City in Russia, Roma hosts Bayern

    Oct 20, 2014, 10:47 PM EDT

    Bayern AP

    Bayern Munich have a very difficult match on the road in Italy, while other matchups in Spain, Russia, and Germany will all prove enjoyable.

  3. USWNT 6-0 Haiti: Wambach braces US in 90 minute demolition of Haiti

    Oct 20, 2014, 9:28 PM EDT

    Lloyd AP

    Meghan Klingenberg bagged a laser beam for her first US goal and Abby Wambach grabbed two as the Americans will move on to the semifinals.

  4. Manchester Police arrest man for flying drone over City vs Spurs match

    Oct 20, 2014, 8:42 PM EDT

    Photo credit: Greater Manchester Police Photo credit: Greater Manchester Police

    Manchester Police confirmed a man was arrested after flying a drone over the match that entertained 45,000 people.

  5. Americans Abroad: Johannsson, Cameron, Boyd all return

    Oct 20, 2014, 8:00 PM EDT

    Cameron AP

    Aron Johannsson bagged a penalty in his return from groin surgery, while Juan Agudelo continues to search for a new club.

  6. Adel Taarabt jabs back after Redknapp’s scathing comments

    Oct 20, 2014, 6:55 PM EDT

    Taarabt Getty Images

    Adel Taarabt says the harsh words from manager Harry Redknapp are not only untrue but damaging as a professional.

  7. New York Cosmos reportedly sign Spanish legend Raul, will play and coach

    Oct 20, 2014, 6:16 PM EDT

    Raul Getty Images

    The New York Cosmos completed a massive signing, beating out a few of his former clubs to nab the Spanish legend as a player and coach.

  8. Report: It will be Colombia – not Croatia – for USMNT in November

    Oct 20, 2014, 5:36 PM EDT

    Jurgen Klinsmann

    Despite a solid confirmation from Croatia, the friendly will reportedly not be happening.

  9. WATCH: West Brom 2-2 Manchester United: Blind earns draw for Red Devils on road

    Oct 20, 2014, 4:56 PM EDT

    WestBromUnited Getty Images

    Manchester United came from behind twice but still must settle for a disappointing result away from home.

  10. Teen Lazio striker totals his Lamborghini in Rome

    Oct 20, 2014, 4:35 PM EDT

    Lambo

    19-year-old Lazio striker Keita Balde Diao somehow walked away from what looks to be a major accident. His Lamborghini, however, didn’t.

  11. UEFA fines Wales and Galatasary, spare Arsenal

    Oct 20, 2014, 3:20 PM EDT

    Arsenal FC v Galatasaray AS - UEFA Champions League Getty Images

    Unruly fans will cost Wales and Galatasary as UEFA continues to crack down on off-the-pitch incidents.

  12. 2014 Homeless World Cup kicks off in Chile

    Oct 20, 2014, 2:35 PM EDT

    FBL-CHILE-HOMELESS WORLD CUP Getty Images

    The yearly tournament organizes five-a-side matches for people that are homeless or living in extreme poverty.

  13. Transfer talk: Multiple PL clubs interested in Andre Ayew

    Oct 20, 2014, 1:30 PM EDT

    FBL-FRA-LIGUE1-GUINGAMP-MARSEILLE Getty Images

    Liverpool, Everton and Swansea City are just a few of the Premier League clubs reportedly looking to sign the Marseille winger.

  14. Lukas Podolski: ‘Hell will freeze over’ before playing for Spurs

    Oct 20, 2014, 12:37 PM EDT

    FBL-ENG-FACUP-ARSENAL-HULL Getty Images

    With transfer rumors swirling, the Arsenal forward made it clear that he is #AlwaysAGunner.

  15. South Africa rules out hosting Africa Cup of Nations

    Oct 20, 2014, 11:51 AM EDT

    FBL-AFR2015-SUD-RSA Getty Images

    Amidst the Ebola outbreak, South Africa has ruled out hosting the continent’s premier tournament should Morocco back out.

  16. Indian player dies after goal celebration

    Oct 20, 2014, 11:00 AM EDT

    Sad news out of India as a young player died after injuring his spinal cord during a celebration.

  17. CSKA Moscow striker says Manchester City are ‘very weak’

    Oct 20, 2014, 10:15 AM EDT

    FBL-EUR-C1-CSKA-BAYERN Getty Images

    Ahmed Musa stirred the pot ahead of his club’s Champions League clash this week, calling out City’s form.

  18. Premier League Preview: West Brom vs. Manchester United

    Oct 20, 2014, 9:30 AM EDT

    FBL-ENG-PR-MAN UTD-WEST BROM Getty Images

    Watch the Baggies take on Manchester United today, live at 3:00 p.m. ET on NBCSN.

  19. Petr Cech is giving Thibaut Courtois safety tips

    Oct 20, 2014, 8:40 AM EDT

    Chelsea v Arsenal - Premier League Getty Images

    The Chelsea backup is teaching his replacement how to stay safe from head injuries, which have affected both keepers.

  20. Premier League Playback: Liverpool can’t get rid of Luis Suarez hangover

    Oct 20, 2014, 8:00 AM EDT

    Queens Park Rangers v Liverpool - Premier League Getty Images

    PST’s Lead Writer and Editor takes an in-depth look at the PL during Week 8.

Featured video

Week 8: Saturday PL recap