Skip to content

Monetize, commercialize and “Americanize” the stadiums of Europe? I say “Be careful what you ask for”

Jan 10, 2013, 9:02 AM EDT

Emirates Stadium

In terms of transfer news happening overnight – It’s not really “overnight” in Europe, see? So things, you know, “happen” – there were no big haymakers, only a few little jabs here and there.

In terms of potential U.S. players moving overseas, there wasn’t even that.

But one prominent newspaper took the opportunity to evaluate how a significant element of American sports definitely is being transferred overseas, if only bit by bit.

It’s the American ability to monetize a facility.

Personally, I do enjoy the older world European model, where a stadium is actually a place to play an athletic event, and for fans to actually get lost in an athletic event (rather than getting lost in a gooey bowl of nachos). You might get a beer or a hot chocolate before kickoff, and if you’re fast, you can sneak in a bonus refreshment at halftime. If you’re fast – because those lines inside the cramped concourses get long in a super-big hurry.

I don’t need to stock up on chicken tenders and all beef doggers or purchase bags full of memories. And I certainly don’t need to be up-sold the “premium experience,” whatever that is. (Jeezey-Pete, it’s a soccer game, not a Caribbean Cruise!)

But some people clearly like it and are willing to pay for it. Hence, the massive American football grounds with massive opportunity to throw down as much green as you darn well please. We enjoy our excess in American, and this is the reality of modern sports.

Now, the author of this piece in the Guardian, who works for a design firm that specializes in facility research, says Europeans are slowly getting better at emulating their American counterparts.

He uses Arsenal’s relatively new Emirates Stadium as an example, and says the new ground recently announced for AS Roma (you go, Michael Bradley!) will feature much of the same lucrative fancy-schmancy.

It’s not just the premium pricing where Americans excel, it’s also the overall commercialization aspect. Over here, of course, we probably are thinking, “Be careful what you ask for.”

Where I live, the big colossus of a football stadium includes a store just to sell freakin’ women’s panties. Panties! At a football stadium.

Any-who … here’s what Joshua Boren has to say about it in this morning’s Guardian (linked above).

Given the overall success of the business model it was only a matter of time before it was imported and replicated by overseas clubs seeking new – and renovated – stadiums. The most notable and easily recognizable example is that of Emirates Stadium, home of Arsenal and opened in 2006.

Emirates, boasting American influence and design elements, became the model for UEFA and other European clubs seeking ways to maximize revenue and better the overall fan experience. Emirates has been hailed for its success and has highlighted another area where clubs could compete beyond the pitch in the ever-growing arms war that is football; stadium development and commercial rights.

Latest Posts
  1. U-20 World Cup preview: The groups, the favorites, USA outlook and the game’s future stars

    May 28, 2015, 11:13 PM EDT

    Previews - FIFA U-20 World Cup New Zealand 2015 Previews - FIFA U-20 World Cup New Zealand 2015

    The U-20 World Cup kicks off late Thursday night (US time). Get yourself caught up on what — and who — to watch.

  2. Carlo Ancelotti weighing offer to return to AC Milan

    May 28, 2015, 8:52 PM EDT

    Carlo Ancelotti, AC Milan Getty Images

    Landing Ancelotti would be the best thing AC Milan have done in years.

  3. Gulati: U.S. Soccer will vote for Prince Ali bin Al-Hussein in FIFA election, not Sepp Blatter

    May 28, 2015, 7:15 PM EDT

    Sunil Gulati, U.S. Soccer & FIFA ExCo Sunil Gulati, U.S. Soccer & FIFA ExCo

    Sunil Gulati is putting his not only talking the talk, but walking the walk, with regard to much-needed reform in world soccer.

  4. Men in Blazers podcast: Talking FIFA corruption arrests, Sepp Blatter with Bob Ley

    May 28, 2015, 5:25 PM EDT

    meninblazers

    Bob Ley joins the Men in Blazers to talk about the FIFA arrests and decades of corruption inside world football’s governing body.

  5. 2014-15 Premier League season review: Summer transfer needs

    May 28, 2015, 4:56 PM EDT

    Paul Pogba — coming to a Premier League club near you? Paul Pogba — coming to a Premier League club near you?

    With the 2014-15 season in the books, clubs are already busy making moves for next season. Where should each club focus their efforts (and $$$)?

  6. VIDEO: PST Extra reviews the 2014-15 Premier League season

    May 28, 2015, 3:25 PM EDT

    Going over the highs and lows, the surprises and disappointments, plus much more from the PL season that was, here’s the latest PST Extra.

  7. Premier League 2014-15 review – Top 10 games of the season

    May 28, 2015, 2:33 PM EDT

    Costa scored twice, as USA's Howard let in six on Saturday. AP

    Remember these 10 matches from the 2014-15 season? Here’s highlights from them all.

  8. By the numbers: 2014-15 Premier League season in review

    May 28, 2015, 1:35 PM EDT

    Burnley v Stoke City - Premier League Getty Images

    Burnley and Chelsea will find their names often amongst the top stat men in the Premier League this season.

  9. Steven Gerrard set to make LA Galaxy debut on July 11

    May 28, 2015, 12:57 PM EDT

    Liverpool legend will be heading to California soon, says Bruce Arena.

  10. Sepp Blatter transcript in full; admits “shame and humiliation” of FIFA scandal

    May 28, 2015, 12:08 PM EDT

    65th FIFA Congress - Opening Ceremony Getty Images

    FIFA’s long-time president has addressed the congress in Zurich about the shocking allegations of corruption.

  11. UEFA could leave FIFA if Blatter stays on, as support for Prince Ali grows

    May 28, 2015, 11:25 AM EDT

    UEFA to discuss possibility of walking away from FIFA in Berlin next month.

  12. Sepp Blatter refuses to quit as FIFA president despite plea from UEFA’s Michel Platini

    May 28, 2015, 10:05 AM EDT

    150528_BlatterFIFAlog Getty Images

    UEFA’s chief pleads with Blatter to walk away as world soccer’s governing body is in ruins.

  13. In historic first, FIFA 16 video game to feature women’s national teams, players

    May 28, 2015, 9:31 AM EDT

    (Photo Courtesy EA Sports) (Photo Courtesy EA Sports)

    PHOTOS & VIDEO: Women’s players are available in the FIFA video game series for the first time.

  14. Rafael Benitez confirms Napoli exit, expected to take charge of Real Madrid

    May 28, 2015, 9:00 AM EDT

    Rafael Benítez Rafael Benítez

    Former Valencia, Liverpool boss has called time in Naples as his hometown is calling.

  15. Russia, Vladimir Putin criticize US government for “illegal persecution” of FIFA

    May 28, 2015, 7:51 AM EDT

    Sepp Blatter, Vladimir Putin Sepp Blatter, Vladimir Putin

    The Russian president finds it “odd” that the FBI is chasing down FIFA officials…

  16. MLS Snapshot: LA Galaxy 1-0 Real Salt Lake

    May 28, 2015, 12:53 AM EDT

    Juninho, LA Galaxy Juninho, LA Galaxy

    Juninho’s early PK is all the Galaxy need, as they climb to 4th in the Western Conference. RSL, meanwhile, are on the outside looking in.

  17. US Open Cup 3rd round roundup: MLS teams learn 4th round opponents

    May 28, 2015, 12:43 AM EDT

    DC United v Real Salt Lake - 2013 U.S. Open Cup Final Getty Images

    17 MLS teams will entire this year’s US Open Cup in the 4th round. On Wednesday, they learned who they’ll face.

  18. MLS Snapshot: Portland Timbers 1-0 D.C. United

    May 28, 2015, 12:30 AM EDT

    Maximiliano Urruti, Portland Timbers Maximiliano Urruti, Portland Timbers

    Wins in May don’t get much more “must-win” than this one. PDX tops the East’s top team.

  19. Agent: Mario Balotelli “will definitely stay” at Liverpool despite disappointing first season

    May 27, 2015, 8:15 PM EDT

    Mario Balotelli, Liverpool FC Mario Balotelli, Liverpool FC

    According to his agent, Balotelli is going nowhere this summer. He’ll stay and fight for his place next season.

  20. FIFA ethics committee bans 11 current, former officials from all football-related activities

    May 27, 2015, 6:15 PM EDT

    Getty Images Getty Images

    11 current and former officials from around the world have been provisionally banned from all football-related activities.

Featured video

PST Extra reviews the 2014-15 season