Monetize, commercialize and “Americanize” the stadiums of Europe? I say “Be careful what you ask for”
Jan 10, 2013, 9:02 AM EST
In terms of transfer news happening overnight – It’s not really “overnight” in Europe, see? So things, you know, “happen” – there were no big haymakers, only a few little jabs here and there.
In terms of potential U.S. players moving overseas, there wasn’t even that.
But one prominent newspaper took the opportunity to evaluate how a significant element of American sports definitely is being transferred overseas, if only bit by bit.
It’s the American ability to monetize a facility.
Personally, I do enjoy the older world European model, where a stadium is actually a place to play an athletic event, and for fans to actually get lost in an athletic event (rather than getting lost in a gooey bowl of nachos). You might get a beer or a hot chocolate before kickoff, and if you’re fast, you can sneak in a bonus refreshment at halftime. If you’re fast – because those lines inside the cramped concourses get long in a super-big hurry.
I don’t need to stock up on chicken tenders and all beef doggers or purchase bags full of memories. And I certainly don’t need to be up-sold the “premium experience,” whatever that is. (Jeezey-Pete, it’s a soccer game, not a Caribbean Cruise!)
But some people clearly like it and are willing to pay for it. Hence, the massive American football grounds with massive opportunity to throw down as much green as you darn well please. We enjoy our excess in American, and this is the reality of modern sports.
Now, the author of this piece in the Guardian, who works for a design firm that specializes in facility research, says Europeans are slowly getting better at emulating their American counterparts.
He uses Arsenal’s relatively new Emirates Stadium as an example, and says the new ground recently announced for AS Roma (you go, Michael Bradley!) will feature much of the same lucrative fancy-schmancy.
It’s not just the premium pricing where Americans excel, it’s also the overall commercialization aspect. Over here, of course, we probably are thinking, “Be careful what you ask for.”
Where I live, the big colossus of a football stadium includes a store just to sell freakin’ women’s panties. Panties! At a football stadium.
Any-who … here’s what Joshua Boren has to say about it in this morning’s Guardian (linked above).
Given the overall success of the business model it was only a matter of time before it was imported and replicated by overseas clubs seeking new – and renovated – stadiums. The most notable and easily recognizable example is that of Emirates Stadium, home of Arsenal and opened in 2006.
Emirates, boasting American influence and design elements, became the model for UEFA and other European clubs seeking ways to maximize revenue and better the overall fan experience. Emirates has been hailed for its success and has highlighted another area where clubs could compete beyond the pitch in the ever-growing arms war that is football; stadium development and commercial rights.
Nov 28, 2014, 11:10 PM EST
A Carlos Vela hat trick helped the ex-Manchester United manager earn his first win in La Liga.
Nov 28, 2014, 10:15 PM EST
Loius van Gaal’s side received a huge boost with the news of the return of injured stars Radamel Falcao and Maros Rojo.
Nov 28, 2014, 9:05 PM EST
With Bradley Wright-Phillips out due to yellow card accumulation, it could be up to Tim Cahill to produce for New York.
Nov 28, 2014, 8:10 PM EST
Cristiano Ronaldo’s club was upset after the UEFA president said he believed a world champion should win the Ballon d’Or.
Nov 28, 2014, 7:04 PM EST
According to Gary Neville, there may soon be a changing of the guards for best goalkeeper in the world.
Nov 28, 2014, 6:13 PM EST
No team has been hit harder by injuries than Arsenal, who will look to bolster their squad during the January transfer window.
Nov 28, 2014, 5:20 PM EST
Tottenham’s Europa League match against Partizan Belgrade was briefly suspended after multiple fans stormed the pitch.
Nov 28, 2014, 4:30 PM EST
Sunderland face a daunting task as they host a Chelsea side that hasn’t lost since a friendly on August 3rd.
Nov 28, 2014, 3:50 PM EST
Cameron talks turkey, playing at one of his favorite stadiums, sickness bugs and more in his first piece for PST.
Nov 28, 2014, 3:07 PM EST
LVG is bringing managerial swagger back to Old Trafford.
Nov 28, 2014, 2:13 PM EST
It’s no surprise that the Liverpool manager is feeling the heat after the Reds 12th place start.
Nov 28, 2014, 2:00 PM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Nov 28, 2014, 1:20 PM EST
It’s a vibrant and informative take on the big following in Seattle, one that even Sounders haters can respect for its size, dedication and creativity.
Nov 28, 2014, 12:35 PM EST
Top Four and Bottom Three match-ups take the battle for Premier League places to a different level this weekend.
Nov 28, 2014, 12:00 PM EST
Where and how to watch all the PL games during Week 13.
Nov 28, 2014, 11:52 AM EST
Hull City is looking for a historic win when they visit surging Manchester United on Saturday.
Nov 28, 2014, 11:01 AM EST
We pick three clubs in three countries that could be a landing spot for the out-of-favor Sunderland striker in the January transfer window.
Nov 28, 2014, 10:10 AM EST
The Baggies are coming off losses to Chelsea and Newcastle, and are four points back of eighth place Arsenal. The NBCSN match kicks at 745am ET.
Nov 28, 2014, 9:37 AM EST
Spain (4) and Germany (3) are the only nations with multiple members.
Nov 28, 2014, 8:35 AM EST
Manchester United’s legendary midfielder will stay in his assistant coach role for Ireland, spend more time with his family.
- Red Bulls’ season could rest on the shoulders of Tim Cahill 0
- Can Thibaut Courtois surpass Manuel Neuer as the world’s best? 2
- Geoff Cameron talks Thanksgiving, Stoke City vs. Liverpool and more 0
- Prince-Wright’s Premier League picks: Manchester United, Chelsea, QPR 0
- Top Five storylines for Week 13 of the Premier League 0
- WATCH: Premier League TV schedule – Week 13 0