Monetize, commercialize and “Americanize” the stadiums of Europe? I say “Be careful what you ask for”
Jan 10, 2013, 9:02 AM EST
In terms of transfer news happening overnight – It’s not really “overnight” in Europe, see? So things, you know, “happen” – there were no big haymakers, only a few little jabs here and there.
In terms of potential U.S. players moving overseas, there wasn’t even that.
But one prominent newspaper took the opportunity to evaluate how a significant element of American sports definitely is being transferred overseas, if only bit by bit.
It’s the American ability to monetize a facility.
Personally, I do enjoy the older world European model, where a stadium is actually a place to play an athletic event, and for fans to actually get lost in an athletic event (rather than getting lost in a gooey bowl of nachos). You might get a beer or a hot chocolate before kickoff, and if you’re fast, you can sneak in a bonus refreshment at halftime. If you’re fast – because those lines inside the cramped concourses get long in a super-big hurry.
I don’t need to stock up on chicken tenders and all beef doggers or purchase bags full of memories. And I certainly don’t need to be up-sold the “premium experience,” whatever that is. (Jeezey-Pete, it’s a soccer game, not a Caribbean Cruise!)
But some people clearly like it and are willing to pay for it. Hence, the massive American football grounds with massive opportunity to throw down as much green as you darn well please. We enjoy our excess in American, and this is the reality of modern sports.
Now, the author of this piece in the Guardian, who works for a design firm that specializes in facility research, says Europeans are slowly getting better at emulating their American counterparts.
He uses Arsenal’s relatively new Emirates Stadium as an example, and says the new ground recently announced for AS Roma (you go, Michael Bradley!) will feature much of the same lucrative fancy-schmancy.
It’s not just the premium pricing where Americans excel, it’s also the overall commercialization aspect. Over here, of course, we probably are thinking, “Be careful what you ask for.”
Where I live, the big colossus of a football stadium includes a store just to sell freakin’ women’s panties. Panties! At a football stadium.
Any-who … here’s what Joshua Boren has to say about it in this morning’s Guardian (linked above).
Given the overall success of the business model it was only a matter of time before it was imported and replicated by overseas clubs seeking new – and renovated – stadiums. The most notable and easily recognizable example is that of Emirates Stadium, home of Arsenal and opened in 2006.
Emirates, boasting American influence and design elements, became the model for UEFA and other European clubs seeking ways to maximize revenue and better the overall fan experience. Emirates has been hailed for its success and has highlighted another area where clubs could compete beyond the pitch in the ever-growing arms war that is football; stadium development and commercial rights.
Dec 12, 2013, 12:21 PM EST
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Dec 12, 2013, 8:01 AM EST
When looking back at the biggest UK Twitter “surges” of 2013 there is one topic that dominates the landscape: footy.
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The defenses need to get better in both places. A lot better:
No, the South Florida team will NOT be “Miami Beckham United;” plus the MLS news roundup for Dec. 11
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A little social media brush fire over the new Miami expansion outfit was promptly, mercifully extinguished:
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That assumes, of course, that the former U.S. manager was ever a serious candidate:
Dec 11, 2013, 6:11 PM EST
Tough draws await Arsenal, Manchester City in the knockout round.
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Demba Ba’s 10th minute goal was enough to give Chelsea Group E.
Dec 11, 2013, 4:47 PM EST
Brazilian star’s hat trick helps Barcelona rout Celtic, claim first in Group H.
Dec 11, 2013, 4:43 PM EST
One good club from Group F was bound to be odd team out on Wednesday as Champions League group play finished with a high-wire tension.
Dec 11, 2013, 3:32 PM EST
There’s more to “coaching discussions” right now in domestic soccer than those four MLS openings:
Dec 11, 2013, 2:31 PM EST
He keeps performing for “club” … but when it will translate to performance for “country?”
Dec 11, 2013, 2:15 PM EST
Hull chairman Assem Allam is ready to risk backlash with choice comments and a formal application for name change.
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From East Coast goalkeeper to West Coast coach in under five hours.
Dec 11, 2013, 1:28 PM EST
Which venues will the USA be playing in next summer? We take an in-depth look at them, right here:
- UK Twitter chat in 2013 dominated by soccer. Good thing or bad thing? 1
- UEFA rules set up Arsenal, Manchester City for tough Champions League Round of 16 draws 3
- No, the South Florida team will NOT be “Miami Beckham United;” plus the MLS news roundup for Dec. 11 1
- UEFA Champions League recap: Barça, Chelsea, Dortmund claim groups; Arsenal through; Juve out 0
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- Neymar’s first three Champions League goals see Barcelona to 6-1 win, top of Group H 0
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- Brazil 2014: A Look At South America
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- Analyzing The Draw From An Azzurri Viewpoint
- Q&A With Alvaro Saborio
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