Monetize, commercialize and “Americanize” the stadiums of Europe? I say “Be careful what you ask for”
Jan 10, 2013, 9:02 AM EDT
In terms of transfer news happening overnight – It’s not really “overnight” in Europe, see? So things, you know, “happen” – there were no big haymakers, only a few little jabs here and there.
In terms of potential U.S. players moving overseas, there wasn’t even that.
But one prominent newspaper took the opportunity to evaluate how a significant element of American sports definitely is being transferred overseas, if only bit by bit.
It’s the American ability to monetize a facility.
Personally, I do enjoy the older world European model, where a stadium is actually a place to play an athletic event, and for fans to actually get lost in an athletic event (rather than getting lost in a gooey bowl of nachos). You might get a beer or a hot chocolate before kickoff, and if you’re fast, you can sneak in a bonus refreshment at halftime. If you’re fast – because those lines inside the cramped concourses get long in a super-big hurry.
I don’t need to stock up on chicken tenders and all beef doggers or purchase bags full of memories. And I certainly don’t need to be up-sold the “premium experience,” whatever that is. (Jeezey-Pete, it’s a soccer game, not a Caribbean Cruise!)
But some people clearly like it and are willing to pay for it. Hence, the massive American football grounds with massive opportunity to throw down as much green as you darn well please. We enjoy our excess in American, and this is the reality of modern sports.
Now, the author of this piece in the Guardian, who works for a design firm that specializes in facility research, says Europeans are slowly getting better at emulating their American counterparts.
He uses Arsenal’s relatively new Emirates Stadium as an example, and says the new ground recently announced for AS Roma (you go, Michael Bradley!) will feature much of the same lucrative fancy-schmancy.
It’s not just the premium pricing where Americans excel, it’s also the overall commercialization aspect. Over here, of course, we probably are thinking, “Be careful what you ask for.”
Where I live, the big colossus of a football stadium includes a store just to sell freakin’ women’s panties. Panties! At a football stadium.
Any-who … here’s what Joshua Boren has to say about it in this morning’s Guardian (linked above).
Given the overall success of the business model it was only a matter of time before it was imported and replicated by overseas clubs seeking new – and renovated – stadiums. The most notable and easily recognizable example is that of Emirates Stadium, home of Arsenal and opened in 2006.
Emirates, boasting American influence and design elements, became the model for UEFA and other European clubs seeking ways to maximize revenue and better the overall fan experience. Emirates has been hailed for its success and has highlighted another area where clubs could compete beyond the pitch in the ever-growing arms war that is football; stadium development and commercial rights.
Jun 19, 2013, 10:23 AM EDT
Liverpool take a huge net loss on the 24-year-old while West Ham set their transfer fee record.
Jun 19, 2013, 9:48 AM EDT
Tragedy struck Chivas USA’s youth squad Monday night.
Jun 19, 2013, 9:15 AM EDT
At the call of fans and media alike, the FA Cup final at Wembley will return to its post-league date.
Jun 19, 2013, 8:35 AM EDT
The United States had the perfect lineup to slowly whittle away at the Honduras defense before it finally broke.
Jun 19, 2013, 7:45 AM EDT
The 24-year-old American has found a new team after spending 5 seasons at Villa Park.
Jun 19, 2013, 7:08 AM EDT
The Premier League has released its fixture list for the 2013/2014 season in its entirety. Find out the opening fixtures plus your favorite team’s derby here!
Jun 19, 2013, 2:00 AM EDT
Feel free to ask yourself at this point: where would the United States be in World Cup qualifying without its young, in-form striker:
Jun 18, 2013, 11:54 PM EDT
Jozy Altidore was the hero for the United States, cooly slotting a left-footed shot to hand the Stars & Stripes a 1-0 victory over Honduras.
Jun 18, 2013, 8:33 PM EDT
The LA Galaxy coach has taken aging players and made them useful parts of the roster before:
Jun 18, 2013, 7:14 PM EDT
Everyone loves “The Pope”
Jun 18, 2013, 3:30 PM EDT
Our weekly re-ordering of Major League Soccer teams, following 16 rounds of play:
Jun 18, 2013, 2:05 PM EDT
Some of the best U.S. success in the past has come when the United States was backed into a corner. Tonight looks much different:
Jun 18, 2013, 1:30 PM EDT
There are a few choices to be made ahead of Tuesday’s match in Utah:
Jun 18, 2013, 12:30 PM EDT
Unsaid in this narrative is this: most U.S. sites are bright and alive these days.
Jun 18, 2013, 11:06 AM EDT
Stuart Pearce has been relieved of his duties as manager of England’s U-21 squad.
Jun 18, 2013, 9:34 AM EDT
Australia join Brazil and Japan as nations that already have booked their place in next summer’s World Cup.
- What we learned from Tuesday’s U.S. win over Panama (19)
- Which U.S. men have locked up World Cup roster spots? (16)
- Three huge positives to take from USA’s convincing win over Panama (15)
- Broadcast of U.S. v. Panama was second highest audience for World Cup Qualifier (14)
- Marseille’s hideous away kit one of the worst of all time (14)
- Heat rally to beat Spurs in Game 6
- PBT: After blowing lead, can Spurs rebound in Game 7?
- PST: On-fire Altidore lifts USA over Honduras in WCQ
- CSN: Pats' Hernandez questioned in murder case
- Underseeded? Nadal draws No. 5 at Wimbledon
- CSN: Celtics-Clippers KG, Rivers trade talks dead
- HBT: Mets' Wheeler goes six scoreless in MLB debut
- Play Video: Police clash with protesters in Brazil
- Play Video: Highlights: Sounders win in final minutes
- Play Video: Highlights: Revolution dismantle Galaxy
- Play Video: What does New York FC have to do to succeed?
- Play Video: The Hype: Bending the screen like Beckham
- Play Video: Galaxy's Rogers talks about coming out to the public