Jan 16, 2013, 4:52 AM EDT
It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.
Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.
Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.
Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:
“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”
As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.
Here’s Livestrong’s view:
“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”
Well, at least the sides can agree on one thing: It’s time to walk away.
It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).
While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.
If Sporting can get away from that without further detracting from the cause, it’s for the best.
May 19, 2013, 12:48 AM EDT
The Sounders exploit Dallas’ young back line in a meeting of two Western Conference teams in top form. Final score: 4-2 for the Sounders:
May 18, 2013, 11:41 PM EDT
Juan Agudelo makes his New England debut as Jay Heaps posts one of the best wins of his young coaching career:
May 18, 2013, 10:33 PM EDT
Highlights and context as “Jack Mac” scores his league-leading 8th goal:
May 18, 2013, 9:50 PM EDT
Cascadia Cup matches are always interesting, and Saturday’s 2-2 draw at BC Place was full of talking points:
May 18, 2013, 8:24 PM EDT
it was a big crowd pleaser on two fronts when the Whitecaps’ forward stroked an unstoppable free kick against Portland:
May 18, 2013, 8:05 PM EDT
The young Timbers’ attacker is having an outstanding season for the Jeld-Wen Field bunch:
May 18, 2013, 7:38 PM EDT
Higuain created the game’s only goal and was masterful in possession at BMO Field:
May 18, 2013, 6:44 PM EDT
An appearance next week in Paris Saint-Germain’s final match 2012-13 season doesn’t seem to be in the plans for the retiring superstar:
May 18, 2013, 5:32 PM EDT
Video: Reports out of England say today was the former England captain’s final match, rather than next week as expected:
May 18, 2013, 3:15 PM EDT
Depth at United will allow David Moyes to hut big game this offseason.
May 18, 2013, 2:40 PM EDT
David Beckham’s not dropping off your radar anytime soon.
May 18, 2013, 2:01 PM EDT
Before Monaco takes on Europe, they have to convince French soccer.
May 18, 2013, 1:17 PM EDT
Manchester City’s former boss reaches out to his supportive fan base – his first public comments since his Monday dismissal.
May 18, 2013, 12:28 PM EDT
Mercifully, the season’s come to an end for the 17 clubs who tried to keep pace with Bayern Munich.
May 18, 2013, 11:40 AM EDT
Manchester United’s outgoing boss was amazed but not surprised at his rival’s dismissal.
May 18, 2013, 10:22 AM EDT
Relegation’s decided. So’s the title and two of the league’s Europa League spots. All that’s left? The battle for top four.
May 18, 2013, 9:16 AM EDT
Russian oligarchs, third-party ownership, tax havens, and €60 million moves. This one has everything.
May 18, 2013, 8:11 AM EDT
One of the Premier League’s one-club men says goodbye at Anfield.
May 17, 2013, 7:32 PM EDT
Wait a doggone minute! Didn’t Philadelphia and Chicago just play?
May 17, 2013, 6:45 PM EDT
Brest and FC Lorient will be the opposition for retiring midfielder’s final two pro matches:
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