Skip to content

Sporting Park no longer Livestrong, and that’s probably for the best

Jan 16, 2013, 4:52 AM EDT

Toronto FC v Sporting Kansas City Getty Images

It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.

Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.

Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.

Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:

“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”

As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.

Here’s Livestrong’s view:

“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”

Well, at least the sides can agree on one thing: It’s time to walk away.

It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).

MORE: Sporting wastes no time getting “Livestrong” off the building

While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.

If Sporting can get away from that without further detracting from the cause, it’s for the best.

Latest Posts
  1. LOGO: Atlanta United unveils logo, makes name official at Tuesday event

    Jul 7, 2015, 9:12 PM EDT

    Atlanta United

    The idea of gold playing a big role is nice, although only the red separate this look from the Philadelphia Union.

  2. Panama 1-1 Haiti: Nazon’s dizzying move helps Les Grenadiers to surprising draw (video)

    Jul 7, 2015, 9:06 PM EDT

    FRISCO, TX - JULY 07:  Blas Perez #7 of Panama controls the ball against Jerome Mechack #3 of Haiti during the 2015 CONCACAF Gold Cup Group A match between Panama and Haiti at Toyota Stadium on July 7, 2015 in Frisco, Texas.  (Photo by Tom Pennington/Getty Images) Getty Images

    Duckens Moses Nazon, take a bow: Your 86th minute goal helped start the 2015 Gold Cup in style.

  3. FOLLOW LIVE: USMNT begins Gold Cup defense versus Honduras (Lineups)

    Jul 7, 2015, 8:37 PM EDT

    @USSoccer @USSoccer

    Michael Bradley assumes the captain’s armband from Clint Dempsey and will earn cap No. 100 for his career in the Gold Cup.

  4. CONCACAF ends corporate partnership with FIFA scandal-embattled Traffic Sports USA

    Jul 7, 2015, 8:21 PM EDT

    concacaf

    It’s certainly one of those press releases that makes you think, “Well, I had just assumed that happened, but thanks for confirming.”

  5. WATCH: President Obama calls & congratulates USWNT, invites team to White House

    Jul 7, 2015, 7:52 PM EDT

    Obama USWNT

    All this on the heels of the USWNT announced as the first female team to received a ticker tape parade down New York City’s Canyon of Heroes.

  6. Galaxy’s Gerrard meets the media: “Very impressed with the standard” of MLS

    Jul 7, 2015, 7:01 PM EDT

    CARSON, CA - JULY 7: New Los Angeles Galaxy midfielder Steven Gerrard #8 poses with his jersey after a news conference on July 7, 2015 at StubHub Center in Carson, California. The former Liverpool captain Steven Gerrard is scheduled to play his first MLS match on Friday, July 17 at StubHub Center against San Jose Earthquakes. (Photo by Kevork Djansezian/Getty Images) Getty Images

    You get the feeling it’s impossible not to be motivated when Steven Gerrard is your teammate. Now toss in Robbie Keane.

  7. USWNT to become first females in 55 years to get ticker tape parade down NYC’s Canyon of Heroes

    Jul 7, 2015, 6:20 PM EDT

    USA v Germany: Semi Final - FIFA Women's World Cup 2015 USA v Germany: Semi Final - FIFA Women's World Cup 2015

    The last female to receive a ticker tape parade down that route was 1960 Olympic figure skating gold medalist Carol Heiss Jenkins.

  8. Three reasons Canada could surprise Group B (and beyond) at Gold Cup

    Jul 7, 2015, 4:58 PM EDT

    TORONTO, ON- JUNE 16  -   Tesho Akindele battles for a ball with Chad Bertrand as Team Canada plays Dominica in the second leg of World Cup qualifying   at BMO Field in Toronto.  June 16, 2015.        (Steve Russell/Toronto Star via Getty Images) Getty Images

    Their “no-name” defense hasn’t allowed a goal in four matches, and Canada could surprise you this month.

  9. United States midfielder Lauren Holiday announces plans to retire with Women’s World Cup title in hand

    Jul 7, 2015, 4:50 PM EDT

    VANCOUVER, BC - JULY 05:   Lauren Holiday #12 of the United States celebrates as she scores her first goal in the first half against Japan  in the FIFA Women's World Cup Canada 2015 Final at BC Place Stadium on July 5, 2015 in Vancouver, Canada.  (Photo by Jeff Vinnick/Getty Images) Getty Images

    Lauren Holiday, 27, scored the eventual game-winning goal in the 2015 Women’s World Cup final.

  10. Lampard talks club, challenge, Gerrard: “For me this is as much of a challenge as Chelsea was, as Man City was” (video)

    Jul 7, 2015, 4:09 PM EDT

    Source: New York City FC Source: New York City FC

    “For me this is as much of a challenge as Chelsea was, as Man City was,” Lampard said. “I play football to win.”

  11. 2015 Gold Cup predictions: Can the USMNT win back-to-back titles? Here’s our picks…

    Jul 7, 2015, 3:45 PM EDT

    Championship - 2013 CONCACAF Gold Cup Getty Images

    PST’s staff predict how the Gold Cup will play out as the USA, Mexico and Costa Rica clash to become CONCACAF champs.

  12. 2015 Gold Cup: USMNT player profiles – Forwards

    Jul 7, 2015, 3:05 PM EDT

    England v USA: Group C - 2010 FIFA World Cup Getty Images

    Altidore and Dempsey will lead the attack. But who else is in reserve?

  13. Where does Andrea Pirlo joining New York City FC rank in history of MLS mega-deals?

    Jul 7, 2015, 2:35 PM EDT

    Is he in the top five of superstars to join North America’s top-flight since the DP rule was introduced?

  14. 2015 Gold Cup: USMNT player profiles – Midfielders

    Jul 7, 2015, 1:59 PM EDT

    Mix Diskerud, USMNT Mix Diskerud, USMNT

    Will Yedlin start on the right? Have Bradley and Mix got the center locked down?

  15. Reflecting on Michael Bradley from 1-99, as he hits 100 USMNT caps vs. Honduras

    Jul 7, 2015, 1:10 PM EDT

    Michael Bradley, USMNT Getty Images

    A man who’ll go down as one of the USMNT’s all-time greats hits 100 caps tonight. A few thoughts on Il Generale.

  16. Gold Cup Today: USMNT face Honduras, Panama vs. Haiti kick things off – Day 1

    Jul 7, 2015, 12:15 PM EDT

    Honduras v United States Getty Images

    Day 1 of the 2015 Gold Cup is here, as the U.S. starts its title defense with a showdown in Texas.

  17. 2015 Gold Cup: USMNT player profiles – Defenders

    Jul 7, 2015, 11:20 AM EDT

    Ghana v USA: Group G - 2014 FIFA World Cup Brazil Getty Images

    The center back pairing is the big conundrum heading into the Gold Cup. Here’s a look at the eight defenders.

  18. 2015 Gold Cup: USMNT player profiles – Goalkeepers

    Jul 7, 2015, 10:29 AM EDT

    United States Training Session Getty Images

    Who will be the starter for Klinsmann in July?

  19. Transfer Rumor Roundup: Darmian to Manchester United, Clasie to Southampton

    Jul 7, 2015, 9:30 AM EDT

    Malta v Italy - EURO 2016 Qualifier Getty Images

    As PL teams continue to return to preseason, more moves are taking shape. Here’s the latest gossip.

  20. Micronesia concede 114 times in three games, hammered 46-0 by Vanuatu

    Jul 7, 2015, 8:35 AM EDT

    Source: @vanuafoot Source: @vanuafoot

    Three heavy defeats in four days at the Pacific Games for Micronesia, as Vanuatu’s Jean Kaltack scored 16 times in one game. One game.

Featured video

PST Extra: Done deals & transfer gossip