Jan 16, 2013, 4:52 AM EDT
It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.
Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.
Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.
Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:
“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”
As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.
Here’s Livestrong’s view:
“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”
Well, at least the sides can agree on one thing: It’s time to walk away.
It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).
While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.
If Sporting can get away from that without further detracting from the cause, it’s for the best.
Jul 7, 2015, 9:12 PM EDT
The idea of gold playing a big role is nice, although only the red separate this look from the Philadelphia Union.
Jul 7, 2015, 9:06 PM EDT
Duckens Moses Nazon, take a bow: Your 86th minute goal helped start the 2015 Gold Cup in style.
Jul 7, 2015, 8:37 PM EDT
Michael Bradley assumes the captain’s armband from Clint Dempsey and will earn cap No. 100 for his career in the Gold Cup.
Jul 7, 2015, 8:21 PM EDT
It’s certainly one of those press releases that makes you think, “Well, I had just assumed that happened, but thanks for confirming.”
Jul 7, 2015, 7:52 PM EDT
All this on the heels of the USWNT announced as the first female team to received a ticker tape parade down New York City’s Canyon of Heroes.
Jul 7, 2015, 7:01 PM EDT
You get the feeling it’s impossible not to be motivated when Steven Gerrard is your teammate. Now toss in Robbie Keane.
Jul 7, 2015, 6:20 PM EDT
The last female to receive a ticker tape parade down that route was 1960 Olympic figure skating gold medalist Carol Heiss Jenkins.
Jul 7, 2015, 4:58 PM EDT
Their “no-name” defense hasn’t allowed a goal in four matches, and Canada could surprise you this month.
United States midfielder Lauren Holiday announces plans to retire with Women’s World Cup title in hand
Jul 7, 2015, 4:50 PM EDT
Lauren Holiday, 27, scored the eventual game-winning goal in the 2015 Women’s World Cup final.
Lampard talks club, challenge, Gerrard: “For me this is as much of a challenge as Chelsea was, as Man City was” (video)
Jul 7, 2015, 4:09 PM EDT
“For me this is as much of a challenge as Chelsea was, as Man City was,” Lampard said. “I play football to win.”
Jul 7, 2015, 3:45 PM EDT
PST’s staff predict how the Gold Cup will play out as the USA, Mexico and Costa Rica clash to become CONCACAF champs.
Jul 7, 2015, 3:05 PM EDT
Altidore and Dempsey will lead the attack. But who else is in reserve?
Jul 7, 2015, 2:35 PM EDT
Is he in the top five of superstars to join North America’s top-flight since the DP rule was introduced?
Jul 7, 2015, 1:59 PM EDT
Will Yedlin start on the right? Have Bradley and Mix got the center locked down?
Jul 7, 2015, 1:10 PM EDT
A man who’ll go down as one of the USMNT’s all-time greats hits 100 caps tonight. A few thoughts on Il Generale.
Jul 7, 2015, 12:15 PM EDT
Day 1 of the 2015 Gold Cup is here, as the U.S. starts its title defense with a showdown in Texas.
Jul 7, 2015, 11:20 AM EDT
The center back pairing is the big conundrum heading into the Gold Cup. Here’s a look at the eight defenders.
Jul 7, 2015, 10:29 AM EDT
Who will be the starter for Klinsmann in July?
Jul 7, 2015, 9:30 AM EDT
As PL teams continue to return to preseason, more moves are taking shape. Here’s the latest gossip.
Jul 7, 2015, 8:35 AM EDT
Three heavy defeats in four days at the Pacific Games for Micronesia, as Vanuatu’s Jean Kaltack scored 16 times in one game. One game.
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