Jan 16, 2013, 4:52 AM EDT
It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.
Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.
Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.
Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:
“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”
As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.
Here’s Livestrong’s view:
“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”
Well, at least the sides can agree on one thing: It’s time to walk away.
It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).
While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.
If Sporting can get away from that without further detracting from the cause, it’s for the best.
Oct 22, 2014, 11:36 AM EDT
Now that he’s back from a hernia problem, the American told Stoke’s YouTube channel that he is no longer a right-back and the club is aware of where he wants to play.
Oct 22, 2014, 10:51 AM EDT
Rog and Davo gain whiplash from QPR-Liverpool, and the Jurgen Klinsmann-Don Garber saga.
Oct 22, 2014, 10:28 AM EDT
After 10 years with the club, Gourlay has stepped down.
Oct 22, 2014, 9:20 AM EDT
The MLS side was eliminated from group stage play on an away goals tiebreaker as Honduran side Olimpia goes through.
Oct 22, 2014, 8:42 AM EDT
Norwich striker Cameron Jerome complained to Mark Clattenburg that a Leeds player was racially abusing him, and the matter is being investigated.
Oct 22, 2014, 7:46 AM EDT
Arsenal’s energetic German winger loves the club, but admitted he can’t sit on the bench forever.
Oct 21, 2014, 11:10 PM EDT
“On behalf of the club, I would like to apologise to the QPR supporters for the embarrassment this has caused,” Fernandes wrote.
Oct 21, 2014, 10:15 PM EDT
Who scored the best goal in Tuesday’s Champions League action?
Oct 21, 2014, 9:00 PM EDT
Oct 21, 2014, 8:15 PM EDT
One hopes Agudelo’s story will resonate with Jurgen Klinsmann.
Oct 21, 2014, 7:15 PM EDT
“It might be something I regret down the line for not challenging myself,” said Gerrard.
Oct 21, 2014, 5:50 PM EDT
The players will shell out over $90,000 to cover the cost of the traveling fans.
Oct 21, 2014, 5:10 PM EDT
40 goals were scored in eight games on Tuesday, as Groups E-H exploded into life.
Oct 21, 2014, 5:01 PM EDT
A sensational ending to a sensational performance by Hazard and Chelsea as a whole.
Oct 21, 2014, 4:35 PM EDT
When Bayern Munich are firing on all cylinders, they are scary, scary sight.
Oct 21, 2014, 3:49 PM EDT
Unlucky for Maribor. Comfortable for Chelsea.
Oct 21, 2014, 3:42 PM EDT
Groups E-H are in action on Wednesday in Europe as eight games take place, and there are some gaudy score lines after just 45 minutes.
Oct 21, 2014, 3:36 PM EDT
It’s an absolute shellacking going into half-time with Bayern giving a masterclass display in Roma.
Oct 21, 2014, 3:00 PM EDT
It’s the right move for Philly, especially given the man management shown by Curtin.
Oct 21, 2014, 2:48 PM EDT
Pellegrini defiant despite City blowing a 2-0 lead in Moscow.
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