Jan 16, 2013, 4:52 AM EDT
It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.
Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.
Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.
Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:
“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”
As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.
Here’s Livestrong’s view:
“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”
Well, at least the sides can agree on one thing: It’s time to walk away.
It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).
While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.
If Sporting can get away from that without further detracting from the cause, it’s for the best.
Aug 30, 2015, 9:29 AM EDT
Could Valdes be forced to stay with Manchester United despite his obvious wish to leave?
Aug 30, 2015, 8:46 AM EDT
Oh the season hasn’t started yet? Jamie Maclaren wasn’t aware.
Aug 30, 2015, 7:50 AM EDT
Ronald Koeman must pick up a win fast or risk seeing Southampton in a serious early season hole.
Aug 30, 2015, 7:30 AM EDT
A single coach had yet to be fired as we approach the start of September, but that changed as Montreal made a change.
Aug 29, 2015, 11:37 PM EDT
The playoffs look a might big ask of RSL, as they sit rock bottom, 10th place, in the Western Conference.
Aug 29, 2015, 11:08 PM EDT
Three losses in a row for Sporting KC, and the team with the highest points-per-game total is slipping in the West.
Aug 29, 2015, 8:37 PM EDT
Man United fell twice at the hand of Swansea City in 2014-15. On Sunday, Louis van Gaal takes his crack at revenge.
Aug 29, 2015, 6:34 PM EDT
Michael Bradley powered TFC to a 2-1 victory in the 401 Derby, and essentially locked up a playoff place in doing so.
Aug 29, 2015, 6:20 PM EDT
NYCFCs struggles continued on Saturday, as they lost to a very poor road team in Columbus Crew SC.
Aug 29, 2015, 6:01 PM EDT
James Rodriguez scored two filthy goals on Saturday. We need your help deciding which one was more impressive.
Aug 29, 2015, 4:55 PM EDT
Bayern Munich continued its strong start to the Bundesliga campaign, and will be the only team to boast a 3-0 record unless BVB beats Hertha Berlin on Sunday.
Aug 29, 2015, 4:30 PM EDT
Being the “better” side is a subjective thing, of course, especially when you fail to win.
Aug 29, 2015, 4:00 PM EDT
Catch up on all the action from eight games on Saturday, as there were plenty of shocks in the PL.
Aug 29, 2015, 3:45 PM EDT
Arsene Wenger isn’t panicking over another close call against Newcastle United. The way he sees it, they did well to win 1-0 on an own goal.
Aug 29, 2015, 3:25 PM EDT
With Howard back in a U.S. jersey next week, he put in a Man of the Match display to grab Everton a point at Spurs.
Aug 29, 2015, 2:35 PM EDT
Here’s three things we learned from the Lane.
Aug 29, 2015, 2:24 PM EDT
Spurs attacked for much of the match but were held off the scoresheet by American goalkeeper Tim Howard.
Aug 29, 2015, 1:18 PM EDT
The Liverpool manager was disappointed in the Reds play but also criticized the referee.
Aug 29, 2015, 12:34 PM EDT
Jose Mourinho gave lots of credit to today’s worthy opponent, but did stay somewhat true to his nature.
Aug 29, 2015, 12:04 PM EDT
Afellay and Adam sent off as Baggies down Potters on Pulis’ return.
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