Jan 16, 2013, 4:52 AM EST
It’s a shame that the mission of the Livestrong Foundation has been undermined by the turmoil engulfing its founder, but when your work is so closely tied to the celebrity of somebody like Lance Armstrong, that type of confluence is inevitable. And that’s why it’s probably best that the home of Major League Soccer’s Sporting Kansas City no longer bares the organization’s name.
Since the facility opened in Kansas City two years ago, the home of MLS’s Eastern Conference champions has been known as Livestrong Sporting Park. Many had developed a shorthand of calling it merely “Livestrong,” but after the Major League Soccer franchise severed its ties with the organization on Monday, the stadium will now only go by Sporting Park.
Because of a he-said-she-said, it’s unclear why exactly that is. According to reports (with Darren Rovell first to document the news at ESPN), the disagreement stems from how much money the charity’s owed. That’s already a weird situation. Whereas most naming rights deals involve a company paying a team, Sporting Kansas City had agreed to send money the other way. Such as the value of the Livestrong brand, at one time.
Now Livestrong says the soccer franchise still owes them $750,000. Sporting not only denied this but sees it as reason to walk away from the partnership:
“We are disappointed to learn Livestrong is deploying tactics designed to force us into an unacceptable arrangement, after months of good faith discussions in which we believed progress had been made,” said Sporting Club CEO Robb Heineman in a statement provided to ESPN.com. “We were not expecting the foundation to treat a partner in this manner, especially given the tumultuous environment they have thrust us into over the past year — while we staunchly defended the mission of the foundation. Our faith and trust in this partnership has been permanently damaged; therefore we are terminating our agreement with Livestrong immediately.”
As some around the league are depicting it, this sounds like a struggling organization trying to force a partner’s hand. Is it likely to work? No, but desperate times, and all that.
Here’s Livestrong’s view:
“While we don’t talk about the specifics related to any of our partners, part of my role as the chief financial officer is to ensure compliance by our corporate partners,” Livestrong CFO Greg Lee said. “We strive to be great partners ourselves and expect the same from those we do business with. If a partner is struggling to meet the terms of our agreement, we do everything possible to reach a fair and reasonable compromise. If no compromise can be reached, as good stewards or our brand and mission, we have no choice but to bring that agreement to an end.”
Well, at least the sides can agree on one thing: It’s time to walk away.
It’s a shame that the Livestrong name has become so damaged. There’s only one person to blame for that. The more we hear about Lance Armstrong, the more we want him to go away, and unfortunately, those feelings extend to other facets of his celebrity (like Livestrong).
While they may do good work, Livestrong is not the only organization fighting cancer. They are, however, the only one whose fate is tied to someone who used philanthropy to help project an image build on a lie. Given that image was used to lure millions of dollars into the foundation, some might call that fraud.
If Sporting can get away from that without further detracting from the cause, it’s for the best.
Jan 25, 2015, 12:54 PM EST
After yesterday’s FA Cup craziness, things were restored to normal today as all three Premier League sides went through, despite some nervy moments.
Jan 25, 2015, 11:43 AM EST
Anderlecht fans responded to their former player – now with their arch rivals – in a very mean way. Defour reacted accordingly.
Jan 25, 2015, 10:46 AM EST
Four goals in his last four games has Paul Pogba on top of the world.
Jan 25, 2015, 10:16 AM EST
Aston Villa secured the services of midfielder Fabian Delph, and while that should have been an exciting announcement, the club blew it up a little too much and it fell flat on its face.
Jan 25, 2015, 9:23 AM EST
Mohamed Salah just needed signatures to make him a Roma player, but now the Italian club could be headed in a different direction.
Jan 25, 2015, 7:52 AM EST
Which is Balotelli and which is the practice dummy? It sounds like it’s harder for Brendan Rodgers to tell every day.
Jan 24, 2015, 11:00 PM EST
The bitterness is flowing freely from Falcao’s agent as he plots the Colombian striker’s next move to a “world’s best-seven team.”
Jan 24, 2015, 8:45 PM EST
If MLS is good enough for Italian national teamers, why isn’t it good enough for U.S. national teamers?
Jan 24, 2015, 7:45 PM EST
Barcelona were stunning as they put a half-dozen past Elche, while Real stumbled to victory. Elsewhere, AC Milan are very bad.
Jan 24, 2015, 7:04 PM EST
The Baby Yanks are headed back to the Big Dance this summer.
Jan 24, 2015, 5:45 PM EST
A number of PL giants fell on Saturday, leaving Arsenal, West Ham and Aston Villa shaking in their boots.
Jan 24, 2015, 4:54 PM EST
The squad is set for the first games of 2015, following a late addition and a number of cuts.
Jan 24, 2015, 4:20 PM EST
After four games played, absolutely nothing separates any of the four teams in Group D. Nothing.
Jan 24, 2015, 3:23 PM EST
“Frustration is not the right word, embarrassed would be more appropriate.”
Jan 24, 2015, 2:51 PM EST
Catch up on all the latest rumors and gossip, right here.
Jan 24, 2015, 2:08 PM EST
Cristiano Ronaldo was sent off for Real Madrid, but Gareth Bale saved three points with a late-game penalty.
Jan 24, 2015, 1:16 PM EST
Chelsea, Manchester City and Southampton were all upset in one of the craziest rounds in FA Cup history.
Jan 24, 2015, 12:29 PM EST
Another Premier League giant is out of the FA Cup as Middlesbrough got the result of a lifetime.
Jan 24, 2015, 12:05 PM EST
Madness at Stamford Bridge as The Bantams came from two goals down to knock Chelsea out of the FA Cup.
Jan 24, 2015, 11:38 AM EST
Middlesbrough are poised to knock the defending Premier League champions out of the FA Cup.
- FA Cup Roundup: Upsets halted with West Ham, Villa, Arsenal wins 0
- Rodgers says Balotelli needs to vastly improve before playing for Liverpool 0
- Italy head coach Antonio Conte supports Sebastian Giovinco’s move to MLS 7
- USMNT U-20s defeat El Salvador, 2-0, qualify for 2015 U-20 World Cup 1
- Jurgen Klinsmann names 23-man roster for USMNT friendlies vs. Chile, Panama 0
- Africa Cup of Nations roundup: Ivory Coast, Cameroon in 1-1 draws as Group D up for grabs 0