Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Oct 21, 2014, 12:10 AM EDT
Paderborn hasn’t stopped winning or scoring insane goals, if you haven’t noticed.
Oct 20, 2014, 11:29 PM EDT
Actor Mark Consuelos made his way to the Crap Part of Soho while the Men In Blazers tried to keep the ball out of their own net.
Oct 20, 2014, 10:47 PM EDT
Bayern Munich have a very difficult match on the road in Italy, while other matchups in Spain, Russia, and Germany will all prove enjoyable.
Oct 20, 2014, 9:28 PM EDT
Meghan Klingenberg bagged a laser beam for her first US goal and Abby Wambach grabbed two as the Americans will move on to the semifinals.
Oct 20, 2014, 8:42 PM EDT
Manchester Police confirmed a man was arrested after flying a drone over the match that entertained 45,000 people.
Oct 20, 2014, 8:00 PM EDT
Aron Johannsson bagged a penalty in his return from groin surgery, while Juan Agudelo continues to search for a new club.
Oct 20, 2014, 6:55 PM EDT
Adel Taarabt says the harsh words from manager Harry Redknapp are not only untrue but damaging as a professional.
Oct 20, 2014, 6:16 PM EDT
The New York Cosmos completed a massive signing, beating out a few of his former clubs to nab the Spanish legend as a player and coach.
Oct 20, 2014, 5:36 PM EDT
Despite a solid confirmation from Croatia, the friendly will reportedly not be happening.
Oct 20, 2014, 4:56 PM EDT
Manchester United came from behind twice but still must settle for a disappointing result away from home.
Oct 20, 2014, 4:35 PM EDT
19-year-old Lazio striker Keita Balde Diao somehow walked away from what looks to be a major accident. His Lamborghini, however, didn’t.
Oct 20, 2014, 3:20 PM EDT
Unruly fans will cost Wales and Galatasary as UEFA continues to crack down on off-the-pitch incidents.
Oct 20, 2014, 2:35 PM EDT
The yearly tournament organizes five-a-side matches for people that are homeless or living in extreme poverty.
Oct 20, 2014, 1:30 PM EDT
Liverpool, Everton and Swansea City are just a few of the Premier League clubs reportedly looking to sign the Marseille winger.
Oct 20, 2014, 12:37 PM EDT
With transfer rumors swirling, the Arsenal forward made it clear that he is #AlwaysAGunner.
Oct 20, 2014, 11:51 AM EDT
Amidst the Ebola outbreak, South Africa has ruled out hosting the continent’s premier tournament should Morocco back out.
Oct 20, 2014, 11:00 AM EDT
Sad news out of India as a young player died after injuring his spinal cord during a celebration.
Oct 20, 2014, 10:15 AM EDT
Ahmed Musa stirred the pot ahead of his club’s Champions League clash this week, calling out City’s form.
Oct 20, 2014, 9:30 AM EDT
Watch the Baggies take on Manchester United today, live at 3:00 p.m. ET on NBCSN.
Oct 20, 2014, 8:40 AM EDT
The Chelsea backup is teaching his replacement how to stay safe from head injuries, which have affected both keepers.
- USWNT 6-0 Haiti: Wambach braces US in 90 minute demolition of Haiti 0
- New York Cosmos reportedly sign Spanish legend Raul, will play and coach 0
- Report: It will be Colombia – not Croatia – for USMNT in November 0
- WATCH: West Brom 2-2 Manchester United: Blind earns draw for Red Devils on road 3
- Premier League Playback: Liverpool can’t get rid of Luis Suarez hangover 0
- MUST SEE: Wesley Sneijder scores two wonder goals 2