Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Oct 24, 2014, 12:17 AM EDT
Previewing the last weekend of full-tilt MLS competition.
Oct 23, 2014, 11:06 PM EDT
Lille and Nigeria goalkeeper Vincent Enyeama thinks it would be dangerous to hold the Africa Cup of Nations with the Ebola outbreak.
Oct 23, 2014, 10:22 PM EDT
Brazil’s national football team has a new code of conduct under manager Dunga.
Oct 23, 2014, 8:57 PM EDT
Wonderful touch and power utilized on a first-class goal from Tottenham Hotspur midfielder Erik Lamela.
Oct 23, 2014, 8:20 PM EDT
Harry Kane notched a hat trick in Tottenham’s Europa League victory over Asteras Tripoli, and he then found himself manning the goal as a netminder following a Hugo Lloris red card.
Oct 23, 2014, 6:55 PM EDT
Lille and Everton played to a 0-0 draw at Stade Pierre-Mauroy in Europa League group stage competition.
Oct 23, 2014, 5:43 PM EDT
Manchester City’s Frank Lampard could be fit to play against West Ham in Premier League competition on Saturday.
Cristiano Ronaldo on El Clasico: ‘I won’t be playing against Messi. I’ll be playing against Barcelona.’
Oct 23, 2014, 4:53 PM EDT
“I won’t be playing against Messi — I’ll be playing against Barcelona,” says Ronaldo, concerning his duel with Barcelona’s Lionel Messi.
Oct 23, 2014, 3:45 PM EDT
Liverpool manager Brendan Rodgers likes what Mario Balotelli has to offer, but he’s unsure if the forward will last a while at Anfield.
Oct 23, 2014, 3:15 PM EDT
Will the Blues lose their first game of the season away at Old Trafford on Sunday? JPW and Prindi analyze that and more.
Oct 23, 2014, 2:30 PM EDT
Little Eddie won’t have a say in who he supports, but it’s all for a good cause.
Oct 23, 2014, 1:44 PM EDT
Free agent Valdes arrives to “train with the first team” at United.
Oct 23, 2014, 1:12 PM EDT
Gulati: “Jurgen is our coach and technical director, and I fully expect that to be the case through to the 2018 World Cup.”
Oct 23, 2014, 11:45 AM EDT
With Costa struggling to make the bench, plus Remy out, Chelsea are running out of strikers.
Oct 23, 2014, 11:04 AM EDT
Howard: “I know what he likes to do, but that doesn’t mean I will always be capable of stopping him.”
Oct 23, 2014, 10:22 AM EDT
Atlanta Falcons owner urges Beckham to link up with Miami Dolphins to sort out MLS stadium mess.
Oct 23, 2014, 9:36 AM EDT
A gang of 100 local men reportedly ambushed Everton fans outside city center pub.
Oct 23, 2014, 9:00 AM EDT
Will Saints swoop to sign former Liverpool star?
Oct 23, 2014, 8:34 AM EDT
Liverpool’s players react to Real Madrid humbling, as growing pains continue to spiral out of control.
Oct 23, 2014, 7:54 AM EDT
After two draws in October, the USA drops six places in latest world rankings.
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