Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Jul 24, 2014, 5:21 PM EDT
Adu close to joining the 10th club in his 11-year career.
Jul 24, 2014, 4:08 PM EDT
After seeing time with the senior squad, 18-year-old prospect will be sidelined indefinitely.
Jul 24, 2014, 3:25 PM EDT
The Colombian striker takes a few hacks before AS Monaco’s friendly in Miami against Atletico National.
Jul 24, 2014, 2:50 PM EDT
Limited to just 16 matches last year after his big transfer from Liverpool to West Ham, Carroll is battling another ailment this season.
Jul 24, 2014, 2:09 PM EDT
The rags-to-riches defender steps away from the pitch, at least as a player, while reflecting on his career journey from North America to Europe and back.
Jul 24, 2014, 1:46 PM EDT
Herrera chats exclusively to PST: “If we are a humble team and we work hard, we will achieve our objectives and we will win trophies.”
Jul 24, 2014, 1:26 PM EDT
His dad played for El Tri, but California-born Fernando Arce Jr says his U-20 bow with the States makes him an American player “forever”
Jul 24, 2014, 1:00 PM EDT
Aston Villa, Manchester United and Manchester City all cruised, while Spurs had to find a late winner after coughing up a two-goal lead.
Jul 24, 2014, 12:47 PM EDT
What about the Premier League? Bundesliga? Serie A?
Jul 24, 2014, 12:15 PM EDT
Goran Milanovic is hoping the former American prodigy chooses to revitalize his career with FK Jagodina in the Serbian top flight.
Jul 24, 2014, 12:00 PM EDT
One of the best stories is United States men’s soccer history is about to move past the “playing career” chapter.
Jul 24, 2014, 11:47 AM EDT
How big of a deal is the Chelsea legend signing for New York City FC? It’s up there.
Jul 24, 2014, 11:14 AM EDT
Lampard: “I want to test myself, carry on challenging myself, I want to be that leader and that person on and off the pitch that can make things happen for this club.”
Jul 24, 2014, 10:51 AM EDT
The 36-year-old becomes New York City FC’s fourth player.
Jul 24, 2014, 10:25 AM EDT
The Manchester United boss proves that even Premier League training sessions sometimes echo your experiences on a youth travel team.
Jul 24, 2014, 10:09 AM EDT
The Reds striker spends some time with the NBCSN broadcast crew during Liverpool and AS Roma’s ‘Football at Fenway’
Jul 24, 2014, 9:29 AM EDT
The Ecuadorian star winger, 24, joins Gylfi Sigurdsson and Bafetimbi Gomis as players to beef up Garry Monk’s attack
Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center
Jul 24, 2014, 9:01 AM EDT
Well, this sounds nice…
Jul 24, 2014, 8:23 AM EDT
The growing mess in Israel carried over onto the soccer fields of Austria, where Maccabi Haifa played a preseason friendly against Lille.
Jul 24, 2014, 7:45 AM EDT
Almost 90,000 fans in Los Angeles watched Manchester United put an old-fashioned punking on their hosts. And then both sides reacted.
- EXCLUSIVE: Manchester United’s new signing Ander Herrera focused on success 1
- Serbian boss: Freddy Adu sought by Europa, UCL clubs in Serbia, Cyprus 0
- Frank Lampard delighted to sign for New York City FC, start MLS adventure 0
- Official: Frank Lampard unveiled as New York City FC’s latest signing 3
- Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center 12
- “Embarrassed” in LA, thrilled in Manchester: Reactions to 7-0 beatdown 29