Jan 18, 2013, 2:10 PM EST
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Dec 9, 2013, 9:48 AM EST
Shock horror, Ronaldo and Messi go head-to-head for Ballon d’Or….
Dec 9, 2013, 9:14 AM EST
Ex-Premier League striker among those questioned as investigation continues:
Dec 9, 2013, 7:49 AM EST
Who gets your vote? Sit back, relax and watch some stunners from Osvaldo, Assaidi, Cabaye and others:
Dec 8, 2013, 11:54 PM EST
The one commonality among both stars’ groups: Almost none of their opponents have good defensive records.
Dec 8, 2013, 10:48 PM EST
Unbeaten in three, Spurs have turned things around since their loss at Manchester City.
Dec 8, 2013, 9:44 PM EST
KANSAS CITY, Kan. — The difference between missed opportunities and bad luck.
Dec 8, 2013, 8:45 PM EST
Fulham decided it early against Aston Villa, while Giroud was denied late at The Emirates.
Dec 8, 2013, 7:40 PM EST
KANSAS CITY, Kan. — Collin, Feilhaber, Findley and Schuler may have changed the way we see their careers.
Pulis vs. Allardyce; Crystal Palace vs. West Ham: Earle, Mustoe talk diverging paths of Eagles, Hammers (video)
Dec 8, 2013, 6:38 PM EST
NBC Sports’ analysts consider what’s going right in the South, wrong in the East.
Dec 8, 2013, 5:43 PM EST
New depths for Moyes, Everton continues to convince, and perspective required for Chelsea’s, City’s stumbles.
Dec 8, 2013, 2:51 PM EST
Roma’s enormous win, fueled by Mattia Destro’s winner in his season debut, gave the Giallorossi a vital three to keep pace with Juventus and extend their distance from Napoli.
Dec 8, 2013, 2:23 PM EST
Wenger believes consistency will be the key, but can Arsenal learn from previous campaigns and not shot themselves in the foot?
Dec 8, 2013, 12:59 PM EST
Mesut Ozil gave Arsenal the lead with just 10 minutes to go, but Gerard Deulofeu broke Arsenal fans hearts not long after.
Dec 8, 2013, 11:47 AM EST
The North London Derby gets a third chapter this season as the two sides will face off in the FA Cup third round. See the complete draw results here:
Dec 8, 2013, 10:33 AM EST
Dimitar Berbatov looked like a changed man and Steve Sidwell scored as well to give Fulham their first win in seven weeks.
Dec 8, 2013, 10:31 AM EST
Arsene Wenger has the Gunners flying high at the top of the league, with a chance for another impressive win against Everton to put them 7 points clear.
Dec 8, 2013, 9:14 AM EST
Fulham are well on their way to ending a run of six consecutive defeats.
Dec 8, 2013, 8:36 AM EST
It’s slowly coming out that David Moyes has been keeping an eye on summer target Kevin Strootman of Roma.
Dec 8, 2013, 7:50 AM EST
Can Rene Meulensteen breathe life into Dimitar Berbatov and a weary Fulham squad, or will it be Villa’s away day magic that continues to shine bright at Craven Cottage?
Dec 7, 2013, 11:05 PM EST
We’ll know in the next few days:
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