Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Jul 31, 2014, 10:52 AM EDT
An altercation between a player and referee in a men’s league game left the official dead. What followed has been anything but pretty.
Jul 31, 2014, 10:03 AM EDT
The World Cup praise has been flowing for Klinsmann in international circles, though American analysts like Alexi Lalas, Eric Wynalda and others have condemned the manager’s approach as too cautious.
Jul 31, 2014, 9:03 AM EDT
Neymar’s health could be the key to whether Barcelona can weather the Luis Suarez suspension in pursuit of La Liga’s title.
Jul 31, 2014, 8:20 AM EDT
The Red Devils’ owners are making more of the club public following the death of patriarch Malcolm, and the club could lose adidas money if on-field success doesn’t return.
Jul 31, 2014, 7:51 AM EDT
Since putting in a good effort for the USMNT at the World Cup, Jones had been sorting out his next career move and partying with celebrities like Paris Hilton and Mike Tyson.
Jul 31, 2014, 12:23 AM EDT
Thierry Henry’s second half equalizer takes earns a point at Rio Tinto.
Jul 30, 2014, 10:43 PM EDT
The Revs’ eight-game losing streak ends thanks to another strong night from Lee Nguyen.
Jul 30, 2014, 9:20 PM EDT
The Red fall nine points back of second place United in the Eastern Conference.
Jul 30, 2014, 8:27 PM EDT
24-year-old defender loaned out for the seventh time.
Ugly scenes in Northern Ireland as Mexican U-19 player attempts to kick opponent’s head during Milk Cup brawl
Jul 30, 2014, 7:29 PM EDT
Game is eventually cut short after a yet unnamed player aimed at the head of a fallen opponent.
Jul 30, 2014, 6:46 PM EDT
Atlético’s interest could develop into Chicharito’s best option.
Jul 30, 2014, 5:58 PM EDT
Nick De Santis will stay with the Impact, albeit in an administrative role.
Jul 30, 2014, 5:11 PM EDT
Everton’s leading scorer returns to Goodison on a permanent basis.
Jul 30, 2014, 4:01 PM EDT
With immediate effect, U.S.’s women’s league will pause mid-half if when it’s too hot.
Jul 30, 2014, 3:12 PM EDT
Liverpool roll into town and people freak out! Watch this incredible reaction to Stevie G signing autographs.
Jul 30, 2014, 2:46 PM EDT
Reports from Texas state Jurgen Klinsmann’s side are playing Colombia in September.
Jul 30, 2014, 2:10 PM EDT
Union grab Algerian goalkeeper Mbolhi, throw MacMath’s future in doubt.
Jul 30, 2014, 1:42 PM EDT
One of the most influential men in world soccer passed away on Wednesday at the age of 82.
Jul 30, 2014, 1:07 PM EDT
After success at the 2014 World Cup, vanishing spray is coming to the PL.
Jul 30, 2014, 12:45 PM EDT
Shaw: “I didn’t come into United thinking it’s going to be much harder and that’s something I made a mistake on.”
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