Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Sep 17, 2014, 11:50 AM EDT
Check out full match highlights from Seattle’s 3-1 extra-time win over Philadelphia in the U.S. Open Cup Final.
Sep 17, 2014, 11:15 AM EDT
In this new edition of the Men In Blazers podcast, Rog and Davo explore Johnny Football’s favorite football team.
Sep 17, 2014, 10:50 AM EDT
Chelsea will look to open up their Champions League campaign with three points at Stamford Bridge.
Sep 17, 2014, 10:05 AM EDT
Full details of MiB’s new show, which debuts on Monday, September 22, can be found right here.
Sep 17, 2014, 10:00 AM EDT
Liverpool is planning to expand at Anfield while Everton looks to build from the ground up.
Sep 17, 2014, 9:13 AM EDT
The Bayern Munich manager claims Manchester United didn’t have enough money to lure away star players from the German giants.
Sep 17, 2014, 8:23 AM EDT
The “Sack Pardew” movement has reached new heights at St. James’ Park.
Sep 17, 2014, 7:37 AM EDT
Manager Jose Mourinho believes the Belgian international will have a new deal in place at Stamford Bridge within a month.
Sep 16, 2014, 11:57 PM EDT
Maxi Urruti and Fabian Espindola both snatched braces as MLS sides went atop their groups.
Sep 16, 2014, 10:55 PM EDT
Despite saying in June he would step down after the World Cup, the former Real Madrid manager has made a U-turn.
Sep 16, 2014, 10:13 PM EDT
USMNT captain Clint Dempsey was Seattle’s savior in extra time as he delivered the winner in a 3-1 win and lifted his first-ever club trophy.
Sep 16, 2014, 9:06 PM EDT
President of Toronto’s ownership group, Tim Leiweke had harsh words for the Toronto FC locker room. Michael Bradley disagrees.
Sep 16, 2014, 8:23 PM EDT
Insanely strict new rules proposed by FA chairman Greg Dyke would eliminate non-EU players from the lower leagues completely and slash the amount in the Premier League by around 50%.
Sep 16, 2014, 7:46 PM EDT
We now know why Jonas Gutierrez has barely featured for Newcastle in the last year or so.
Sep 16, 2014, 7:09 PM EDT
The man who can’t stay on the pitch has tweaked a very problematic part of his body.
Sep 16, 2014, 6:29 PM EDT
Benzema bags Real’s fifth goal on Tuesday, which turned out to be their 1000th goal in continental competitions. Wowza.
Sep 16, 2014, 5:59 PM EDT
Gerrard scores last-gasp winner, but Liverpool under-performed again in narrow win.
Sep 16, 2014, 5:27 PM EDT
Arsenal’s captain notes the danger of falling behind at BVB, while Klopp calls his teams performance “nearly perfection.”
Sep 16, 2014, 5:13 PM EDT
Contrasting fortunes for PL sides, as eight games kick off the new UCL season. Find out what happened, right here.
Sep 16, 2014, 4:45 PM EDT
A dominant performance from the 2012-13 finalists made easy work of the visiting Gunners.
- Men In Blazers podcast: A happy PL return, while Spencer Lanning talks ‘football’ 0
- Captain Clint fires Seattle Sounders to US Open Cup crown in 3-1 extra time win over Philadelphia 6
- Report: FA to overhaul work permit rules to cut down on non-EU players 5
- UEFA Champions League roundup: Liverpool win late; Real Madrid, Dortmund victorious 0
- Borussia Dortmund 2-0 Arsenal: Gunners outclassed by BVB 7
- Liverpool 2-1 Ludogorets: Gerrard grabs last-gasp winner after scare 0