Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Jul 30, 2015, 9:27 PM EDT
Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.
Jul 30, 2015, 8:10 PM EDT
With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.
Jul 30, 2015, 6:24 PM EDT
Julian Green will be playing in the fourth division of German football to begin the 2015-16 season.
Jul 30, 2015, 5:05 PM EDT
The terms and conditions of building a stadium next to Marlins Park couldn’t be any less favorable to the prospective MLS franchise.
Jul 30, 2015, 4:02 PM EDT
CONCACAF’s refereeing department could be in line for something of an overhaul in the coming months and years.
Jul 30, 2015, 3:00 PM EDT
Back in the Premier League after a season away, can the Canaries stay up and solidify their place among England’s elite?
Jul 30, 2015, 2:00 PM EDT
Following Tottenham’s 2-1 loss to the MLS All-Stars, Mauricio Pochettino said he is unsure as to where Yedlin will be playing next season.
Jul 30, 2015, 1:05 PM EDT
Zlatan’s contract with Paris Saint-Germain expires next season, but he won’t let anyone know his plans for the future.
Jul 30, 2015, 12:10 PM EDT
Last season was a complete disaster for Newcastle. Can Steve McClaren turn things around for the Magpies?
Jul 30, 2015, 11:02 AM EDT
Liverpool could lose two strikers, while Mario Gomez is on his way to Besiktas.
Jul 30, 2015, 10:06 AM EDT
The South Korean billionaire is looking to become the new president of FIFA, and he had some choice words for his rivals.
Jul 30, 2015, 9:10 AM EDT
Heading into Louis van Gaal’s second season at Old Trafford, trophies are on the minds of everyone in Manchester.
Jul 30, 2015, 8:15 AM EDT
The defender had been heavily linked with a move to Manchester United, but it looks like he’ll be staying at Madrid.
Jul 29, 2015, 11:15 PM EDT
Kaka and David Villa scored for the All Stars, which built on last year’s 2-1 win against Bayern Munich.
Jul 29, 2015, 11:09 PM EDT
Halftime substitutions including Andreas Pereira gave some life to United, but the Red Devils still couldn’t find the back of the net.
Jul 29, 2015, 11:01 PM EDT
The 86th minute tally came moments after FCKC had drawn level at 2-2.
Jul 29, 2015, 8:39 PM EDT
Could this be on account of overseas interest, or is he just ready to go closer to home?
Jul 29, 2015, 7:14 PM EDT
The Azerbaijani champions nearly walked out of Celtic Park with a deadlock, but Boyata’s second goal in as many games did the trick.
Jul 29, 2015, 6:18 PM EDT
Rog and Davo pod from Chelsea vs. Barcelona at FedExField in Landover, Maryland. Chelsea captain John Terry guests.
Jul 29, 2015, 5:33 PM EDT
It might be old hat for Drogba, but it’s pretty nutty for us.
- Thursday’s Transfer Rumor Roundup: Lambert to West Brom, Balotelli back to Italy 3
- Premier League 2015-16 season preview: Manchester United 6
- MLS All Stars 2-1 Tottenham Hotspur: Kaka powers MLS to win 6
- Men in Blazers podcast: Chelsea’s John Terry joins Rog and Davo 0
- Swiss star Barnetta moves to MLS; Orlando City signs a pair of Europeans 4
- Premier League 2015-16 season preview: Manchester City 1