Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Apr 20, 2014, 4:57 AM EDT
Liverpool can go five clear before David Moyes makes his return to Goodison Park.
Apr 20, 2014, 3:53 AM EDT
Dallas stayed at the top of the Western Conference, while Seattle improved to 3-0-1 on the road.
Apr 20, 2014, 2:39 AM EDT
Seattle’s high-priced strike tandem produced another late winner, giving the Sounders their fourth win of the season.
Apr 20, 2014, 1:51 AM EDT
Two huge saves in the final minutes from Nick Rimando keep RSL unbeaten.
Apr 20, 2014, 1:05 AM EDT
Goal difference has the defending champions on top of the Eastern Conference.
Apr 20, 2014, 12:35 AM EDT
Two more goals off set pieces gave FC Dallas its fifth win of the season.
Apr 19, 2014, 10:55 PM EDT
Juan Guzman gave Giancarlo Gonzalez a pass. Columbus came back to claim a draw.
Apr 19, 2014, 10:11 PM EDT
Two separate leads were pulled back as the Whitecaps fought back at BC Place.
Apr 19, 2014, 9:24 PM EDT
NBC’s team on the scene reacts to the day’s big result:
Apr 19, 2014, 8:49 PM EDT
San Jose remains without a win beside playing the second place Rapids to a standstill.
Apr 19, 2014, 7:43 PM EDT
Look back at a Saturday that helped bring clarity to the Premier League’s title race.
Apr 19, 2014, 7:07 PM EDT
Two weeks ago, it was Mike Magee. On Saturday, it was Juan Luis Anagonó who couldn’t covert late from the spot.
Apr 19, 2014, 6:29 PM EDT
Will Bruin and Andrew Wenger came close, but neither were able to keep his team from playing out a scoreless draw.
Apr 19, 2014, 4:15 PM EDT
A host of teams are battling it out to determine who will fill Germany’s European spots. Meanwhile, the rush to avoid the drop continues.
Apr 19, 2014, 3:38 PM EDT
Chicago goes for its first win while New England looks to make it two-in-a-row, and it all starts at 4:00 p.m. ET on NBC/NBC Sports Live Extra:
Apr 19, 2014, 3:20 PM EDT
All the recaps, analysis and video highlights from a sensational Saturday:
Apr 19, 2014, 2:56 PM EDT
Watch Chelsea’s manager implode in the post-match TV interview, as his unbeaten streak comes to an end:
Apr 19, 2014, 2:52 PM EDT
Lazio, Torino and Parma all dropped points, opening a path for AC Milan to push into Italy’s final Europa League spot.
Apr 19, 2014, 2:32 PM EDT
Chelsea lose at home in PL under Mourinho for first time in 77 matches, as Sunderland shock Blues:
Apr 19, 2014, 1:26 PM EDT
Blues and Black Cats locked at 1-1 after nervy first half, watch live online right here:
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