Jan 18, 2013, 2:10 PM EDT
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
May 22, 2015, 11:15 AM EDT
In his latest blog, our man in the PL gives us a glimpse of what life is like at Stoke’s training ground.
May 22, 2015, 10:30 AM EDT
It’s that time of year again ladies and gents. Get ready for the rumors regarding European veterans heading to MLS.
May 22, 2015, 9:56 AM EDT
The Brazilian defender wants to put the record straight. David, over to you…
May 22, 2015, 9:00 AM EDT
After already winning two trophies this season, Chelsea cleaned up once again.
May 22, 2015, 8:20 AM EDT
After Sterling’s agent says his client will not sign a new deal at Liverpool, Reds boss is adamant he will remain at Anfield.
May 22, 2015, 7:45 AM EDT
The MLS weekend is upon, and that means just one thing, Americans: It’s time to support your domestic league.
May 22, 2015, 12:02 AM EDT
Firing one of the world’s elite managers, so you can hire a good-but-not-great replacement? Not smart, Real Madrid, not smart at all.
May 21, 2015, 10:57 PM EDT
According to Scholes, the solution to Man United’s goalkeeping problem is a no-brainer.
May 21, 2015, 9:47 PM EDT
Well done to Tottenham Hotspur for showing the necessary compassion and taking care of one of their own.
May 21, 2015, 8:24 PM EDT
The draw for the 4th round of the 2015 US Open Cup tossed up a couple of absolute doozies on Thursday night.
May 21, 2015, 7:23 PM EDT
Jack Grealish has a big decision to make in the not-so-distant future, and it’s going to affect the course of the rest of his career.
May 21, 2015, 5:29 PM EDT
Thierry Henry is riding Olivier Giroud very hard these days, claiming Arsenal will never win a PL title with him leading the line.
May 21, 2015, 3:25 PM EDT
Qatar isn’t the only World Cup host to make others upset.
May 21, 2015, 2:33 PM EDT
Sponsors hold the one true key to change in Qatar, and strong words are a start.
May 21, 2015, 1:50 PM EDT
Many European leagues have spots in the big dance still up for grabs.
May 21, 2015, 1:10 PM EDT
Jordon Ibe and Jon Flanagan both will stick around Anfield for a while longer.
May 21, 2015, 12:27 PM EDT
Only one candidate remains to battle Sepp Blatter, and it doesn’t look good.
May 21, 2015, 11:30 AM EDT
The man who’s been investigated by the FBI and green lit loads of allegedly corrupt ideas will continue to rule your favorite sport.
May 21, 2015, 10:41 AM EDT
The announcement is the final touch of a poorly-kept secret, and comes with the Copa del Rey and UEFA Champions League on the horizon.
May 21, 2015, 9:57 AM EDT
The Impact will be looking for their third-straight Canadian Championship, having defeated TFC and Vancouver in recent campaigns.
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