Jan 18, 2013, 2:10 PM EST
Major League Soccer may be trying to diffuse the “Cascadia Cup” controversy, but after Thursday comments from Don Garber affirmed the league’s intention to trademark the term, supporters groups in the Pacific Northwest are digging in. While MLS may see trademarking as necessary to protect what’s becoming a league microbrand, fans of the Sounders, Timbers, and Whitecaps see it as MLS’s attempt to usurp a fan-created entity.
The resulting face-off is consuming fans in the Pacific Northwest, with Major League Soccer often being portrayed as a greedy, money-grubbing overlord. It’s an unfair depiction, but it’s also understandable given the passion fans have for something they’ve created. One Portland fan site author summoned Orwellian cynicism in depicting an over-marketed Cup future (while ironically tagging the post “Cascadian Exceptionalism”). A Seattle fan blog’s more even-handed coverage acknowledged MLS’s latest comments are “far short of what supporters were hoping to hear.” One Vancouver blog described fan reaction as “vitriolic”. (Those SBNation blogs are seriously great fan sites.)
Clearly, passions are high. Commissioner Garber addressed the situation yesterday in Indianapolis, admitting the league has “not done a good enough job communicating with the fans in the Pacific Northwest”:
“The goal is to have a trademark that’s managed, so that we – the league that has its teams playing in the Cascadia Cup – can ensure that that trademark is managed properly. That it’s not exploited by people that shouldn’t be exploiting it. That it’s not offered to those that might not have the right to be associated with Major League Soccer.”
Garber went on to explain why he feels Major League Soccer, not the fan groups, should dot he managing:
“[MLS can] ensure that it’s controlled. Prospective fan groups, in theory, could offer that trademark to a competitive sponsor … They can take that trademark and sell it to a promoter. They can produce merchandise that’s not merchandise that we would want associated with our teams or with our league. There are so many things that go into intellectual property management.”
It’s a compelling point, but the fact remains: The supporters in the northwest created the trophy. Major League Soccer may be better equipped to manage the brand, but it’s not theirs. With the recent creation of the Cascadia Cup Council — an umbrella organization that’s also seeking the U.S. and Canadian trademarks — fans finally have a singular entity that can make their ownership claim.
But as Garber implied, that’s not going to work. At least, not for Major League Soccer. The Cascadia Cup may have been created by supporters, but in the league’s view, the Cup has transcended its first life as a fan trophy. Major League Soccer is marketing it, it’s becoming a part of league initiatives like Rivalry Week, and whether the supporters admit it or not, much of the Cascadia Cup’s current (and future) prestige is tied to the league’s promotion of the trophy.
Fans may not want to hear it, and they certainly don’t want this Salazar-esque MLS monster they’ve concocted telling them what to do with their hardware, but without Major League Soccer signing off on it, the Cascadia Cup won’t mean much. If they don’t get the rights, Major League Soccer could create a replacement trophy, start promoting it, and slowly ween its three franchises away from any implicit promotion of something the league can’t control.
You would think there has to be a middle ground, but where it is? For fans, it’s untenable for the league to own something supporters created. But for Major League Soccer, it’s unacceptable for another entity to make money off their success of their franchises (or control the right to do so).
In a way, both sides are right, but with Major League Soccer scheduled to have a conference call next week with Council representatives, there doesn’t seem any room for compromise. If MLS doesn’t win the battle for the trademarks, we might see the quick diminution of the Cascadia Cup in Major League Soccer.
Mar 4, 2015, 7:15 PM EST
Last season a one-hit wonder? Not a chance. D.C. United is here to stay.
Mar 4, 2015, 7:14 PM EST
The USWNT is looking to rebound from the 2014 Algarve Cup, where it finished in 7th after drawing Japan and losing to Sweden and Denmark.
Mar 4, 2015, 6:30 PM EST
Columbus needs to build on last season’s success or see it flutter away in the winds of time. Can they seize the season?
Mar 4, 2015, 6:26 PM EST
Recaps, reaction, analysis, videos and more from all seven games in the PL on Wednesday.
Mar 4, 2015, 6:19 PM EST
And all parties are sounding quite confident, almost in the cavalier “of course we won” tone we heard so much last season.
Mar 4, 2015, 5:52 PM EST
Blues battle to hard-fought win at West Ham, as Mourinho hails his sides display.
Mar 4, 2015, 5:38 PM EST
Manchester United needed a gift from opposing goalkeeper Tim Krul, but Louis van Gaal loved his club’s performance on Wednesday.
Mar 4, 2015, 5:37 PM EST
After their 12th defeat of the season, the Toffees after sinking towards the bottom three.
Mar 4, 2015, 5:10 PM EST
Burnley’s loss leaves them 19th, in the drop zone with 22 points.
Mar 4, 2015, 5:00 PM EST
Swansea sit ninth with 40 points, while Spurs sit 7th place. Tottenham is four points behind No. 5 Liverpool.
Mar 4, 2015, 5:00 PM EST
Potters continue to climb up the table, as Toffees head in the opposite direction.
Mar 4, 2015, 4:53 PM EST
Chelsea stay top after hard-fought win at Upton Park.
Mar 4, 2015, 4:50 PM EST
It’s now five goals from his last five games for the Frenchman.
Mar 4, 2015, 4:43 PM EST
Citizens grind out home win to stay in touch with Chelsea.
Mar 4, 2015, 4:42 PM EST
Jonas was given the all-clear from cancer in November.
Mar 4, 2015, 4:40 PM EST
Manchester United remains fourth, one point behind third place Arsenal, while Newcastle is still comfortably in 11th place with 35 points.
Mar 4, 2015, 3:49 PM EST
Seven games are going on in the PL on Wednesday, watch the second half of every match right here.
Mar 4, 2015, 3:48 PM EST
The guy seemed to bend a bullet, real “Matrix” stuff.
Mar 4, 2015, 3:09 PM EST
Swansea’s French striker carried off the pitch after appearing to collapse at White Hart Lane.
Mar 4, 2015, 3:07 PM EST
Dani Alves is all but out at Barcelona, but where will the Brazilian back end up?
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