Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Sep 1, 2014, 7:55 AM EDT
Manchester United are reportedly close to securing a world-class striker for just $9 million.
Sep 1, 2014, 12:42 AM EDT
Roundup of MLS action this weekend.
Aug 31, 2014, 10:57 PM EDT
Roundup of football transfers across Europe today.
Aug 31, 2014, 9:55 PM EDT
Real Madrid manager insisted that his squad just lost focus on Sunday when they were upset by Real Sociedad.
Aug 31, 2014, 8:24 PM EDT
Darren Fletcher isn’t perturbed by Manchester United’s super-early season struggles.
Aug 31, 2014, 6:58 PM EDT
Jermain Defoe has been linked away from Toronto FC, with a possible return back to England.
Aug 31, 2014, 6:18 PM EDT
Real Madrid didn’t display their standard victorious level of play as Real Sociedad shocked Carlo Ancelotti’s side.
Aug 31, 2014, 5:22 PM EDT
D.C. United keeps strong at the head of the Eastern Conference, defeating the New York Red Bulls, 2-0.
Aug 31, 2014, 4:25 PM EDT
Quick recap of the Premier League’s Sunday matches.
Aug 31, 2014, 3:38 PM EDT
Geoff Cameron has withdrawn from the United States’ latest roster prepped for the Czech Republic match.
Aug 31, 2014, 2:53 PM EDT
DC United hopes to fend off Bradley Wright-Phillips and company in the Atlantic Cup.
Aug 31, 2014, 2:39 PM EDT
With things not going as planned, Nelsen is out.
Aug 31, 2014, 2:10 PM EDT
Despite Yaya Sanogo’s disappointing performance against Leicester City, Wenger may sit on his squad.
Aug 31, 2014, 1:33 PM EDT
After spending a career on the bench at Manchester United, he’s going to another club where he’ll likely be a backup.
Aug 31, 2014, 12:57 PM EDT
Leo Ulloa hit back at Arsenal’s early goal and Leicester held on strong against a tired and wasteful Arsenal.
Aug 31, 2014, 12:23 PM EDT
It appears the usually erratic, angry, and impulsive Mario Balotelli is nowhere to be found, and the Liverpool manager is to thank.
Aug 31, 2014, 11:33 AM EDT
With Torres, Lukaku, and Ba all gone and Costa proving injury prone, Remy comes in as cover at Stamford Bridge.
Aug 31, 2014, 10:45 AM EDT
Yaya Sanogo starts up front in place of the injured Olivier Giroud. Esteban Cambiasso is on the bench for Leicester.
Aug 31, 2014, 10:33 AM EDT
Aston Villa were bright nearly the whole match but struggled to fend off Hull late in a close victory.
Aug 31, 2014, 10:22 AM EDT
Raheem Sterling and Steven Gerrard both scored as Liverpool rocked Spurs yet again in London.
- Reports: Manchester United nearing cut-price loan for Falcao 0
- Toronto FC fire Ryan Nelsen thanks to disappointing position and disparaging comments 1
- Leicester City 1-1 Arsenal: Home side holds strong for draw 3
- Done deal: Chelsea sign Loic Remy from QPR 0
- Tottenham 0-3 Liverpool: Familiar scenes as Reds storm Spurs in London 4
- Premier League Sunday Preview: Tottenham host Liverpool, Arsenal face Leicester 0