Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Apr 28, 2015, 2:37 PM EDT
in the latest podcast from Earle and Mustoe the lads discuss Arsenal’s progress, United’s failings and dissect the relegation picture.
Apr 28, 2015, 1:52 PM EDT
Teams gunning for Premier League positions at opposite ends of the table both need victories to progress towards their respective goals.
Apr 28, 2015, 1:05 PM EDT
Is it time for the Gunners to cash in and let Wilshere flourish elsewhere?
Apr 28, 2015, 12:10 PM EDT
Ahead of the second leg of their CCL final, the Impact has finally figured out its goalkeeping dilemma.
Apr 28, 2015, 11:00 AM EDT
With six massive teams from Europe in action, plus three MLS sides, here’s where you can see them this summer.
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Apr 28, 2015, 10:23 AM EDT
Here’s a look at five small clubs who have come and gone in the PL era.
Apr 28, 2015, 9:30 AM EDT
The Mexican international is enjoying life in Spain’s capital. How much longer will he be around?
Apr 28, 2015, 8:20 AM EDT
Can the Tigers grab a big win vs. Liverpool to ease their relegation fears? Watch live on NBCSN, Tuesday, 2:45 p.m. ET.
Apr 28, 2015, 7:30 AM EDT
If this happened, and it’s a big if, it would surely be the biggest swap deal in soccer history.
Apr 27, 2015, 10:45 PM EDT
Sometimes words can’t be used to express emotions, so this team resorted to throwing wild haymakers instead.
Apr 27, 2015, 9:10 PM EDT
A friendly reminder that we’re all entirely too knee-jerk with our reactions these days.
Apr 27, 2015, 7:15 PM EDT
This one is an absolute beauty from Bobby Wood, who’s doing his part to keep Erzgebirge Aue from being relegated out of 2. Bundesliga.
Apr 27, 2015, 6:00 PM EDT
Freddy made his second appearance for KuPS last week, and dare we say it, he looked pretty good. See for yourself.
Apr 27, 2015, 4:55 PM EDT
Only an all-time historic meltdown of epic proportions can keep Bournemouth out of the Premier League now.
Apr 27, 2015, 4:15 PM EDT
Maybe the best player in MLS that you don’t know about, it’s time to recognize Ethan Finlay.
Apr 27, 2015, 3:30 PM EDT
28 goals in 9 games means choices aplenty for this week’s MLS Team of the Week.
Apr 27, 2015, 3:11 PM EDT
Now 21-year-old midfielder John McGinn is set for three weeks on the sidelines, though he also has a heck of a story.
Apr 27, 2015, 2:18 PM EDT
The 29-year-old Belgian center back joins a unit which has conceded just 19 goals in La Liga play, the best total in the league by six goals.
Apr 27, 2015, 1:35 PM EDT
Hazard is now the PFA’s reigning Player of the Year. We doubt very much this video will make his peers think they voted incorrectly.
Apr 27, 2015, 1:16 PM EDT
Backup keeper Erik Kronberg is ineligible for the competition since he was a part of Sporting KC earlier in the tournament.
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