Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Oct 30, 2014, 11:15 AM EDT
The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
Oct 30, 2014, 9:51 AM EDT
“I’ve got 30 and 34-year-olds in my locker room in tears because we feel it’s been unfairly taken away from us,” said coach Carl Robinson.
Oct 30, 2014, 9:02 AM EDT
And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.
Oct 30, 2014, 8:19 AM EDT
PSS Sleman and PSIS Semarang have been disqualified from their country’s playoffs after conceding five own goals in their their match.
Oct 30, 2014, 7:44 AM EDT
Michel converted the penalty past David Ousted, and FC Dallas hung on for the win in an otherwise fast-paced, fun game in Texas.
Oct 29, 2014, 11:10 PM EDT
Carlos Vela is set to return to the Mexican National Team making them a much more dangerous side.
Oct 29, 2014, 10:30 PM EDT
Nothing like a behind-the-scenes World Cup doc to pique the interest.
Oct 29, 2014, 9:42 PM EDT
Vincent Tan. Coming to a MLS club near you!
Oct 29, 2014, 8:50 PM EDT
Steve Zakuani. A supremely talented player, forced to call it quits way too early.
Oct 29, 2014, 8:01 PM EDT
Franck Ribery is short but probably not the kind of guy you want to mess with.
Oct 29, 2014, 7:00 PM EDT
A late equalizer from Mario Balotelli helps spur the rally that sees Liverpool into the League Cup quarter-finals.
Oct 29, 2014, 6:08 PM EDT
Add another Arsenal attacker to the roster.
Oct 29, 2014, 5:07 PM EDT
Beware, Premier League footballers. The FA is all over Twitter.
Oct 29, 2014, 4:15 PM EDT
Raul signs with the Cosmos, will head up the youth program upon retirement.
Oct 29, 2014, 3:42 PM EDT
Mandzukic makes a meal of it and the Royal Spanish Football Federation eats it up.
Oct 29, 2014, 3:10 PM EDT
In the lead up to the Manchester Derby, Aleksander Kolorov believes City have overtaken United as kings of Manchester.
Oct 29, 2014, 2:07 PM EDT
Garry Monk really, really doesn’t like officials.
Oct 29, 2014, 1:15 PM EDT
The former Everton and Manchester United boss has been linked with a possible move to Real Sociedad.
Oct 29, 2014, 12:23 PM EDT
The Nigerian Football Federation faces a seven-month ban if they do not comply with FIFA’s demands.
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