Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Jul 31, 2014, 12:23 AM EDT
Thierry Henry’s second half equalizer takes earns a point at Rio Tinto.
Jul 30, 2014, 10:43 PM EDT
The Revs’ eight-game losing streak ends thanks to another strong night from Lee Nguyen.
Jul 30, 2014, 9:20 PM EDT
The Red fall nine points back of second place United in the Eastern Conference.
Jul 30, 2014, 8:27 PM EDT
24-year-old defender loaned out for the seventh time.
Ugly scenes in Northern Ireland as Mexican U-19 player attempts to kick opponent’s head during Milk Cup brawl
Jul 30, 2014, 7:29 PM EDT
Game is eventually cut short after a yet unnamed player aimed at the head of a fallen opponent.
Jul 30, 2014, 6:46 PM EDT
Atlético’s interest could develop into Chicharito’s best option.
Jul 30, 2014, 5:58 PM EDT
Nick De Santis will stay with the Impact, albeit in an administrative role.
Jul 30, 2014, 5:11 PM EDT
Everton’s leading scorer returns to Goodison on a permanent basis.
Jul 30, 2014, 4:01 PM EDT
With immediate effect, U.S.’s women’s league will pause mid-half if when it’s too hot.
Jul 30, 2014, 3:12 PM EDT
Liverpool roll into town and people freak out! Watch this incredible reaction to Stevie G signing autographs.
Jul 30, 2014, 2:46 PM EDT
Reports from Texas state Jurgen Klinsmann’s side are playing Colombia in September.
Jul 30, 2014, 2:10 PM EDT
Union grab Algerian goalkeeper Mbolhi, throw MacMath’s future in doubt.
Jul 30, 2014, 1:42 PM EDT
One of the most influential men in world soccer passed away on Wednesday at the age of 82.
Jul 30, 2014, 1:07 PM EDT
After success at the 2014 World Cup, vanishing spray is coming to the PL.
Jul 30, 2014, 12:45 PM EDT
Shaw: “I didn’t come into United thinking it’s going to be much harder and that’s something I made a mistake on.”
Jul 30, 2014, 12:03 PM EDT
Ronaldo flexing the abs as he is set to appear in the largest-ever Men’s Health front cover campaign.
Jul 30, 2014, 11:18 AM EDT
United make it three wins from three on their U.S. tour. Watch the highlights from Van Gaal’s men in action.
Jul 30, 2014, 10:45 AM EDT
Will United splash the cash to sign Vidal in central midfield?
Jul 30, 2014, 10:05 AM EDT
Lukaku set to sign for Everton from Chelsea.
Jul 30, 2014, 9:11 AM EDT
United to splash the cash? Lukaku on his way out of Chelsea? All the latest gossip, right here.
- Atlético Madrid latest club linked with Javier ‘Chicharito’ Hernández 3
- Romelu Lukaku completes permanent, $47 million move to Everton 7
- Report: US to play friendly vs. Colombia in San Antonio 1
- Transfer Rumor Roundup: Cuadrado to Manchester United, Lukaku to Everton 0
- Steven Gerrard endured “worst three months” of his life after Liverpool, England heartbreak 3
- Premier League on tour, Tuesday roundup: United beat Inter in penalties 1