Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Apr 20, 2014, 5:01 PM EDT
The Timbers fell to 0-3 on the road this season with Saturday’s 1-0 loss, complicating an already head-scratching start to the year that has Portland in second-to-last place out West at 0W-3L-4T.
Apr 20, 2014, 4:21 PM EDT
How many Americans could find themselves in the UEFA Champions League next season?
Apr 20, 2014, 3:29 PM EDT
Arlo White and Graeme Le Saux break down how having a clear identity continues to push Everton above teams while Manchester United’s lack of an identity continues to hurt the team.
Apr 20, 2014, 3:20 PM EDT
With domestic success and European disappointment, Paris Saint-Germain has decided to extend Blanc’s contract and the manager says it will be finalized in the coming days.
Apr 20, 2014, 2:53 PM EDT
After Toffees do the double over United, Martinez praises Moyes work and his own side:
Apr 20, 2014, 2:40 PM EDT
Luis Suarez and Raheem Sterling combined for Liverpool’s second goal, and video showed it wasn’t a fluke they knew exactly where their teammate was going to be.
Apr 20, 2014, 2:15 PM EDT
Everton’s old boss the villain on return to Goodison, as pastures new prove to be a nightmare:
Apr 20, 2014, 1:42 PM EDT
With the cheekiest of chips, Dimitar Berbatov sent Monaco to the Champions League with his winner against Nice.
Apr 20, 2014, 1:09 PM EDT
Randy Lerner released a pretty useless statement on the Villa website today, refusing to rule out a sale of the club which has been reported in recent days.
Apr 20, 2014, 1:01 PM EDT
Nightmare return for Moyes, as Everton do double over United for first time since 1970:
Apr 20, 2014, 12:35 PM EDT
The US Soccer Federation president talks USWNT coaching search, men’s World Cup goals, and MLS growth with NBC’s John Strong.
Apr 20, 2014, 12:04 PM EDT
Red Devils rocking, as Everton come out flying:
Apr 20, 2014, 11:55 AM EDT
With the Miami port vehemently against the new stadium deal, Miami’s mayor comes to Beckham’s side.
Apr 20, 2014, 11:03 AM EDT
Aaron Ramsey and Mesut Ozil were back in the starting lineup and Arsenal looked like a rejuvenated bunch.
Apr 20, 2014, 10:31 AM EDT
David Moyes returns to his old home as Everton continues their fight for a Champions League place.
Apr 20, 2014, 9:47 AM EDT
It’s been nearly five months since his last goal, but Aaron Ramsey picked up where he left off to give Arsenal the lead at KC.
Apr 20, 2014, 8:56 AM EDT
Raheem Sterling shined and they held off a charging Norwich at the end to go five points clear at the top.
Apr 20, 2014, 8:35 AM EDT
Mesut Ozil returns for Arsenal after a 6-week absence, can he lead Arsenal’s charge for the top four?
Apr 20, 2014, 7:48 AM EDT
With a reduced role under David Moyes, Welbeck may search elsewhere in the Premier League for a better managerial relationship.
Apr 20, 2014, 7:13 AM EDT
The Reds are well on their way to going top, but Norwich are battling with attacks of their own.
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