Feb 3, 2013, 8:00 AM EDT
For a brand in 30-year hibernation, the Cosmos name still resonates impressively.
The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.
The brand is up and running again, albeit at a measurably smaller scale.
When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.
The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.
For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?
I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.
I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”
It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?
I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”
What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?
A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.
So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”
Sep 30, 2014, 11:43 PM EDT
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Sep 30, 2014, 10:50 PM EDT
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Sep 30, 2014, 9:45 PM EDT
Wednesday features eight Champions League matches, including important matchups for Premier League sides Arsenal and Liverpool.
Sep 30, 2014, 8:56 PM EDT
The newly signed Bayern midfielder had 204 touches in Munich’s 2-0 win over FC Koln.
Sep 30, 2014, 8:03 PM EDT
Martin Odegaard made his international debut this summer as Norway’s youngest player ever.
Sep 30, 2014, 7:27 PM EDT
With City struggling in the group stages once again, why does this keep happening?
Sep 30, 2014, 7:00 PM EDT
All the stars were out to play as PSG took on Barca in the French capital on Tuesday.
Sep 30, 2014, 6:30 PM EDT
The Barcelona midfielder appeared in his 143rd Champions League match today.
Sep 30, 2014, 5:58 PM EDT
Cardiff City’s owner set to invest in Chivas USA?
Sep 30, 2014, 5:35 PM EDT
The Belgian international was taken off the pitch on a stretcher this weekend with an apparent hamstring injury.
Sep 30, 2014, 5:15 PM EDT
Want a recap of all eight UCL games that took place across Europe on Tuesday? Look no further…
Sep 30, 2014, 4:40 PM EDT
Totti, Aguero trade goals as City lose more ground in Group E.
Sep 30, 2014, 4:36 PM EDT
Only Nemanja Matic, much to the chagrin of the Sporting crowd, could beat a fantastic Rui Patricio.
Sep 30, 2014, 3:46 PM EDT
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Sep 30, 2014, 3:37 PM EDT
Magnifico from Totti, as Italian legend writes his name in the history books.
Sep 30, 2014, 2:18 PM EDT
Moscow was skunked by Roma 5-1 in the first round of group matches, while City fell 1-0 to Bayern.
Sep 30, 2014, 2:11 PM EDT
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Sep 30, 2014, 1:58 PM EDT
Mario Gotze drew a penalty that Thomas Muller finished, and Bayern Munich emerged victorious from a relatively-quiet stadium.
Sep 30, 2014, 1:30 PM EDT
A tough break, indeed (pun absolutely intended).
Sep 30, 2014, 12:31 PM EDT
The Los Angeles Galaxy are really, really good, while Chivas USA is across town and the PR table.
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