Feb 4, 2013, 8:18 AM EDT
Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …
And because American advertising gambits are on our minds after last night’s Super Bowl …
Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:
I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall. Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.
Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).
As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.
The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.
Here’s the cornerstone commercial of that campaign:
May 5, 2015, 11:11 AM EDT
Didier Drogba is 37 years old, but still represents the best option for his role that Chelsea can buy.
May 5, 2015, 10:30 AM EDT
Just four days before opening the Gold Cup, the US will host a familiar CONCACAF opponent.
May 5, 2015, 9:54 AM EDT
Newcastle appears to have lofty goals, but the prospects of bringing a Champions League striker to St. James Park while trying to stave off relegation appear grim.
May 5, 2015, 8:38 AM EDT
The 21-year-old Packwood saw his playing time significantly diminished this season, and finished the year on loan in League Two. Meanwhile, his experienced teammate Jonathan Spector is staying on.
May 5, 2015, 7:57 AM EDT
With Jose Mourinho “here to stay” Chelsea has looked to make that sentiment official.
May 4, 2015, 11:15 PM EDT
Christian Benteke’s two goals against not only pushed Aston Villa closer to Premier League safety, but earned the Belgian POTW honors.
May 4, 2015, 10:25 PM EDT
This week’s standout performers are recognized as the 2014-15 Premier League season winds down.
May 4, 2015, 8:54 PM EDT
The first semifinal kicks off on Tuesday, as Juventus host Real Madrid, with Paul Pogba and Karim Benzema out injured.
May 4, 2015, 6:15 PM EDT
If not for an incredibly slow start to the season, Arsenal might be neck and neck with Chelsea for the Premier League title.
May 4, 2015, 5:30 PM EDT
PST’s Lead Writer and Editor takes a look back at Week 35 of the PL.
May 4, 2015, 4:53 PM EDT
Alexis Sanchez and Aaron Ramsey provided all the scoring Arsenal needed in a dominant first half, making it a comfortable victory in the end.
May 4, 2015, 4:15 PM EDT
Our first repeat winner as MLS Player of the Week, Fabian Castillo is in scary-good form right now.
May 4, 2015, 3:30 PM EDT
The stars of Week 9 are recognized as MLS’s standout performers. Giovinco, Oba and the Dallas duo highlight this star-studded cast.
May 4, 2015, 3:15 PM EDT
Twenty-two players have hit the pitch for Chelsea so far this season. Let’s grade them out in order of Premier League import.
May 4, 2015, 2:30 PM EDT
But what does that mean? If you’re reading it like we are, Marotta has not ruled out accepting a mega-millions offer for Pogba.
May 4, 2015, 2:05 PM EDT
Laurent Koscielny makes his 200th appearance for Arsenal, which seeks to move into second place in the Premier League standings.
May 4, 2015, 12:55 PM EDT
Inside: some keys to the fortunes of Bayern Munich, Barcelona, Real Madrid and Juventus as the first legs begin this week.
May 4, 2015, 12:07 PM EDT
Arsenal still holds the inside track in the race for second place in the Premier League.
May 4, 2015, 11:11 AM EDT
Now, when United prepares for a home match, it can prepare for everything but the crowd.
May 4, 2015, 10:22 AM EDT
The Magpies have allowed multiple goals in all but two matches of the losing streak, and have dropped to just two points shy of the drop zone.
- UEFA Champions League preview: Juventus vs. Real Madrid in semifinal, 1st leg 1
- Premier League Playback: Title in the bag, can Chelsea now create a dynasty? 0
- Hull City 1-3 Arsenal: Gunners dominant in first half, cruise past Tigers 3
- MLS Team of the Week — Stars of Week 9 0
- Watch Live: Hull City vs. Arsenal (Lineups and Live Stream) 0
- Five things to look out for in UEFA Champions League semifinals 2