Feb 4, 2013, 8:18 AM EST
Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …
And because American advertising gambits are on our minds after last night’s Super Bowl …
Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:
I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall. Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.
Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).
As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.
The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.
Here’s the cornerstone commercial of that campaign:
Dec 18, 2014, 3:00 PM EST
As we head into the busy festive season, here’s how the rankings of power look before Week 17.
Dec 18, 2014, 2:46 PM EST
Winger set to return to full training, may return to action this Sunday at Anfield.
Dec 18, 2014, 2:11 PM EST
Germany end 2014 on top, as the USMNT sit steady inside the top 30.
Dec 18, 2014, 1:26 PM EST
Balotelli will now miss Liverpool’s match against Arsenal this weekend.
Dec 18, 2014, 12:45 PM EST
Rogers worries about anti-gay laws in Russia, Qatar during World Cup tournaments.
Dec 18, 2014, 11:46 AM EST
Scunthorpe win 14-13 on penalty kicks… really?
Dec 18, 2014, 11:10 AM EST
Klinsmann’s son make six saves, but gets second-yellow as youth side beat Germany.
Dec 18, 2014, 10:17 AM EST
USMNT attacker heading back to MLS.
Dec 18, 2014, 8:50 AM EST
Vegas, baby! New soccer stadium gets seal of approval from city council… all they need know is an MLS expansion franchise.
Dec 18, 2014, 8:19 AM EST
Reus has been speeding around in his Aston Martin without a license. Gets biggest motoring fine in German history.
Dec 18, 2014, 7:54 AM EST
Dig into all the latest gossip, right here.
Dec 17, 2014, 11:13 PM EST
Could Cole be returning to the Premier League?
Dec 17, 2014, 10:35 PM EST
Bad jokes make Christmas.
Dec 17, 2014, 10:10 PM EST
Dec 17, 2014, 8:40 PM EST
Real Madrid cruised past Azul 4-0 and will be the heavy favorites come Saturday.
Dec 17, 2014, 8:01 PM EST
Huge coup for the Dynamo, if they can pull it off.
Dec 17, 2014, 7:05 PM EST
Quick healer, Mr. Aguero.
Dec 17, 2014, 6:02 PM EST
China making a big, big play into soccer.
Dec 17, 2014, 5:09 PM EST
Three Premier League sides make the semi-final along with League One’s Sheffield United.
Dec 17, 2014, 4:40 PM EST
Another strong showing from Spurs.
- Premier League Power Rankings: Arsenal, Everton rising, Saints falling 0
- Robbie Rogers: FIFA “insane” to host World Cups in Russia, Qatar 1
- Stoke City confirm Brek Shea is finalizing move to Orlando City 1
- Soccer stadium approved in Las Vegas, as MLS expansion talk heats up in Sin City 0
- Borussia Dortmund’s Marco Reus fined $665,000 for driving without a license 1
- Report: Houston Dynamo the front-runner to land Erick ‘Cubo’ Torres 3