Feb 4, 2013, 8:18 AM EST
Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …
And because American advertising gambits are on our minds after last night’s Super Bowl …
Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:
I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall. Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.
Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).
As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.
The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.
Here’s the cornerstone commercial of that campaign:
Mar 2, 2015, 11:16 PM EST
It’s been a tough run for Southampton, but it’s not the first bump in the road this season.
Mar 2, 2015, 10:00 PM EST
RVDV to SKC? Bild says they’re making their play, and offering lots of cash.
Mar 2, 2015, 8:30 PM EST
Reports of racist abuse are up 70 percent, which is actually a good thing, because it’s being reported more than ever before.
Mar 2, 2015, 7:15 PM EST
John Terry knows he’s fighting every year for a new contract at Chelsea, and it’s inspired the best form of his career.
Mar 2, 2015, 7:00 PM EST
Chicago has only made the playoffs once in the past five seasons, but with some big offseason signings, the Fire could cause problems in the East.
Mar 2, 2015, 6:41 PM EST
Sherwood’s putting all his eggs into Tuesday night’s derby basket, for better or for worse.
Mar 2, 2015, 5:17 PM EST
The title race was minutes from being OVER; it’s still probably over. Tevez’s goal was an absolute beauty.
Mar 2, 2015, 5:00 PM EST
Last season’s worst team in the West has a new stadium and high hopes for 2015.
Mar 2, 2015, 4:21 PM EST
Jerseys, jerseys, jerseys! More new jerseys!
Mar 2, 2015, 3:30 PM EST
Where and how to watch every single PL game on Tuesday and Wednesday.
Mar 2, 2015, 3:15 PM EST
The 23-year-old German defender was attempting to win a loose ball, and instead struck a strong ball past his keeper.
Mar 2, 2015, 3:00 PM EST
After finishing with the fewest points in MLS last season, the only way to go is up for Montreal.
Mar 2, 2015, 2:20 PM EST
Why wait for the season that might not happen, when we’ve got all the answers for you right now?
Mar 2, 2015, 2:14 PM EST
The captain has been out since Feb. 10, while Ibe was hurt in last week’s Europa League dismissal by Besiktas.
Mar 2, 2015, 1:30 PM EST
Bocanegra will work with MLS Atlanta president Darren Eales, who has worked with Premier League clubs West Bromwich Albion and Tottenham Hotspur.
Mar 2, 2015, 12:36 PM EST
The Daily Mail had reported that three cops cars stormed a Premier Leaguer’s apartment earlier Monday to make the arrest.
Mar 2, 2015, 12:22 PM EST
KC only has two Designated Players — Matt Besler and Zusi — and RVDV would be a nice match provided the money works for both parties.
Mar 2, 2015, 12:00 PM EST
The Lions will roar into MLS after several successful seasons in the third-tier. How will Orlando fare in 2015?
Mar 2, 2015, 10:48 AM EST
Hull takes on Sunderland, Bruce’s old club, on Tuesday.
Mar 2, 2015, 10:06 AM EST
PST’s Editor and Lead Writer take a look back at Week 27 in the Premier League.
- PHOTOS: LA Galaxy, Real Salt Lake, Montreal Impact, Chicago Fire unveil new 2015 jerseys 1
- WATCH: Midweek Premier League TV schedule – Week 28 0
- 2015 MLS predictions: Cup winners? MVP? Lampard or Gerrard? Kaka or Giovinco? 2
- MLS Atlanta makes shrewd hire, bringing in Carlos Bocanegra as technical director 0
- BBC report: Sunderland’s Adam Johnson arrested on suspicion of sex with a 15-year-old girl 4
- Premier League Playback: Why Manchester City are throwing away the title 0