Feb 4, 2013, 8:18 AM EST
Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …
And because American advertising gambits are on our minds after last night’s Super Bowl …
Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:
I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall. Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.
Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).
As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.
The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.
Here’s the cornerstone commercial of that campaign:
Jan 25, 2015, 10:46 AM EST
Four goals in his last four games has Paul Pogba on top of the world.
Jan 25, 2015, 10:16 AM EST
Aston Villa secured the services of midfielder Fabian Delph, and while that should have been an exciting announcement, the club blew it up a little too much and it fell flat on its face.
Jan 25, 2015, 9:23 AM EST
Mohamed Salah just needed signatures to make him a Roma player, but now the Italian club could be headed in a different direction.
Jan 25, 2015, 7:52 AM EST
Which is Balotelli and which is the practice dummy? It sounds like it’s harder for Brendan Rodgers to tell every day.
Jan 24, 2015, 11:00 PM EST
The bitterness is flowing freely from Falcao’s agent as he plots the Colombian striker’s next move to a “world’s best-seven team.”
Jan 24, 2015, 8:45 PM EST
If MLS is good enough for Italian national teamers, why isn’t it good enough for U.S. national teamers?
Jan 24, 2015, 7:45 PM EST
Barcelona were stunning as they put a half-dozen past Elche, while Real stumbled to victory. Elsewhere, AC Milan are very bad.
Jan 24, 2015, 7:04 PM EST
The Baby Yanks are headed back to the Big Dance this summer.
Jan 24, 2015, 5:45 PM EST
A number of PL giants fell on Saturday, leaving Arsenal, West Ham and Aston Villa shaking in their boots.
Jan 24, 2015, 4:54 PM EST
The squad is set for the first games of 2015, following a late addition and a number of cuts.
Jan 24, 2015, 4:20 PM EST
After four games played, absolutely nothing separates any of the four teams in Group D. Nothing.
Jan 24, 2015, 3:23 PM EST
“Frustration is not the right word, embarrassed would be more appropriate.”
Jan 24, 2015, 2:51 PM EST
Catch up on all the latest rumors and gossip, right here.
Jan 24, 2015, 2:08 PM EST
Cristiano Ronaldo was sent off for Real Madrid, but Gareth Bale saved three points with a late-game penalty.
Jan 24, 2015, 1:16 PM EST
Chelsea, Manchester City and Southampton were all upset in one of the craziest rounds in FA Cup history.
Jan 24, 2015, 12:29 PM EST
Another Premier League giant is out of the FA Cup as Middlesbrough got the result of a lifetime.
Jan 24, 2015, 12:05 PM EST
Madness at Stamford Bridge as The Bantams came from two goals down to knock Chelsea out of the FA Cup.
Jan 24, 2015, 11:38 AM EST
Middlesbrough are poised to knock the defending Premier League champions out of the FA Cup.
Jan 24, 2015, 11:04 AM EST
Southampton and Crystal Palace combined to score five first-half goals in a wild FA Cup match.
Jan 24, 2015, 9:49 AM EST
Unfortunately, the strike wasn’t enough to save Swansea City from defeat.
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