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Paris Saint-Germain changes logos. Again.

Feb 22, 2013, 9:21 AM EDT

New PSG logo

I was about to twist off on Paris Saint-Germain for changing its logo, for rejecting the very element that makes soccer supporters in the New World so very jealous: that European soccer comes attached to real history.

I was aware that Paris Saint-Germain’s relatively late establishment (in 1970) made it much younger than most of the European heavyweight clubs. Still, that’s a good, solid 40 years and change.

But then I did the research. Turns out, PSG changes logos about as often as Larry King changes wives.

So, I guess the new logo isn’t such a big deal. It does have a certain cleanliness and tidiness about it, eh?

(And I will resist the cynical notion that the newest logo switcheroo is somehow attached to David Beckham’s arrival, to the desire to squeeze the most possible splash from Becks’ ballyhooed arrival. … Must. Resist. … Difficult …)

Here are the PSG logos through the years. The new one, of course, is above and to the right.

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source:

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