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Updates on a potential MLS logo change and Chivas USA’s possible “tampering”

Feb 26, 2013, 7:06 PM EDT

MLS logo

Hints from ProSoccerTalk late Sunday of a logo change for Major League Soccer had so many domestic supporters in an enthusiastic tizzy.

Who knew so many people were this into branding? Seems that everyone does love them some logo talk. Even NBC pal Arlo White messaged me about it, in a distinctly British-accented tizzy, I assume.

I ran some traps at Major League Soccer and was told any logo change chatter was better characterized as “preliminary,” and quite so. Marketing movement is rampant at the league’s New York HQ, and in a wide variety of areas. This very week, for instance, is Jersey Week in MLS, where a full baker’s dozen of clubs are unveiling new kits.

Talk of logos and spinning the branding wheel fell under a larger umbrella, more macro than micro, apparently. (Which does not mean it won’t happen … just not in the immediate future.)

Said MLS executive VP of communications Dan Courtemanche in a short, prepared statement: “We regularly review all aspects of our business operations, including marketing.  While the possibility of a new or refined MLS logo has been discussed, no final decisions have been made.”

Judging by the traffic that careened in great numbers to our piece Sunday, perhaps MLS needs to give the notion a strong “think;” plenty of MLS supporters seemed to check the box beside “Fine idea!”

We also told you last week that Chivas USA may be in a little hot water. The wee naughty deed here, surely more about MLS unfamiliarity than any skullduggery or message sending, had the club’s new manager talking up his desire to one day snag Gabriel and Michael Farfan from Philadelphia.

League director of communications Will Kuhns told me the ignition for any league action would come from a club, not the league itself. In this case the Philadelphia Union would need to file an official complaint; that hasn’t happened as yet.

Kuhns also winced at the characterization of Jose Luis Sanchez Sola’s words as tampering, wondering if his misdemeanor offense (my words, not Kuhns’) rose to the level of the league’s definition?

Which is (from the official league rules) …

Tampering means any attempt, whether direct or indirect, to hire, negotiate with, make an offer to or influence a Player on another team (or his representative) or an employee or another Team Operator without first receiving written consent from that Team Operator.”

Maybe we’ll go with “Tampering-lite” and let it go with a warning.

  1. pensfan603 - Feb 26, 2013 at 7:42 PM

    Wow to say you would like to have another player on your team is tampering, thats annoying so i guess that means, coaches cant say theyd love to have theirry on their team bull.

  2. dfstell - Feb 26, 2013 at 8:27 PM

    Oh….I think it’s obviously tampering, but it’s probably not worth a big punishment or anything. There’s a mile of difference between doing what happened here and saying something like this if the player was in the middle of a contract renegotiation. It probably merits a phone call and explanation of the rules and why those rules exist….nothing more.

    • Steve Davis - Feb 26, 2013 at 8:36 PM

      Agree. But if Philly wanted to press a case, they probably could. Anybody remember when Alexi Lalas got rapped across the knuckles when he was GM for talking about Freddy Adu? That was because Kevin Payne at United raised a stink about it.

      • pensfan603 - Feb 27, 2013 at 8:06 AM

        exactly the problem with this rule it just makes it so easy for one team to make a stink about some small thing, why is tampering a problem if you are chelis and you want the player shouldnt you be able to publicly say it?

  3. footballer4ever - Feb 26, 2013 at 11:50 PM

    New MLS logo is a great rebranding idea, but most likely it will happen until the 20th season. The league has survived the stigma of a new sport league and currently is on a growing phase, so what better marketing way to shed off the original logo and one that is more fitting of an ever growing sport/league.

    • joeyt360 - Feb 27, 2013 at 12:25 AM

      Definitely count on some kind of splash for the 20th season. Ever notice the collective bargaining agreement AND the national TV deals end in 2014, and season 20 is the following year? Hmm…

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