Skip to content

Updates on a potential MLS logo change and Chivas USA’s possible “tampering”

Feb 26, 2013, 7:06 PM EDT

MLS logo

Hints from ProSoccerTalk late Sunday of a logo change for Major League Soccer had so many domestic supporters in an enthusiastic tizzy.

Who knew so many people were this into branding? Seems that everyone does love them some logo talk. Even NBC pal Arlo White messaged me about it, in a distinctly British-accented tizzy, I assume.

I ran some traps at Major League Soccer and was told any logo change chatter was better characterized as “preliminary,” and quite so. Marketing movement is rampant at the league’s New York HQ, and in a wide variety of areas. This very week, for instance, is Jersey Week in MLS, where a full baker’s dozen of clubs are unveiling new kits.

Talk of logos and spinning the branding wheel fell under a larger umbrella, more macro than micro, apparently. (Which does not mean it won’t happen … just not in the immediate future.)

Said MLS executive VP of communications Dan Courtemanche in a short, prepared statement: “We regularly review all aspects of our business operations, including marketing.  While the possibility of a new or refined MLS logo has been discussed, no final decisions have been made.”

Judging by the traffic that careened in great numbers to our piece Sunday, perhaps MLS needs to give the notion a strong “think;” plenty of MLS supporters seemed to check the box beside “Fine idea!”

We also told you last week that Chivas USA may be in a little hot water. The wee naughty deed here, surely more about MLS unfamiliarity than any skullduggery or message sending, had the club’s new manager talking up his desire to one day snag Gabriel and Michael Farfan from Philadelphia.

League director of communications Will Kuhns told me the ignition for any league action would come from a club, not the league itself. In this case the Philadelphia Union would need to file an official complaint; that hasn’t happened as yet.

Kuhns also winced at the characterization of Jose Luis Sanchez Sola’s words as tampering, wondering if his misdemeanor offense (my words, not Kuhns’) rose to the level of the league’s definition?

Which is (from the official league rules) …

Tampering means any attempt, whether direct or indirect, to hire, negotiate with, make an offer to or influence a Player on another team (or his representative) or an employee or another Team Operator without first receiving written consent from that Team Operator.”

Maybe we’ll go with “Tampering-lite” and let it go with a warning.

Latest Posts
  1. MLS Roundup: Sounders, D.C. United slip; LA gains ground in the West

    Sep 21, 2014, 1:55 AM EDT

    rodney_wallace Getty Images

    Highlights and recaps from the seven-match night in Major League Soccer.

  2. MLS Snapshot: LA Galaxy 2-1 FC Dallas

    Sep 21, 2014, 12:49 AM EDT

    MLS Sounders Galaxy Soccer AP

    Alan Gordon’s late winner moves LA even with Seattle at the top of Major League Soccer.

  3. Wenger, post-match: Focus was key as Arsenal burst past Aston Villa

    Sep 20, 2014, 10:25 PM EDT

    arsene_wenger Getty Images

    Arsenal’s manager lauded his team’s concentration in its 3-0 win at Villa Park.

  4. MLS Snapshot: New York Red Bulls 4-1 Seattle Sounders

    Sep 20, 2014, 9:27 PM EDT

    bradley_wright_phillips_tim_cahill AP

    Bradley Wright-Phillips is closing in on history after his season’s third hat trick.

  5. Premier League Sunday preview: Man City vs. Chelsea; Everton, Spurs, Man United in action

    Sep 20, 2014, 8:02 PM EDT

    Chelsea and Man City will square off early in the season. AP

    Can Chelsea stay perfect by beating Man City? Will United win again? How will Spurs, Everton do after Europa League action? Super Sunday is upon us.

  6. Premier League recap: All goals, highlights from Saturday’s action

    Sep 20, 2014, 7:52 PM EDT

    danny_welbeck AP

    Arsenal became the first to break through Aston Villa, while Sam Allardyce’s plans came to fruition in East London.

  7. MLS Snapshot: Portland Timbers 3-0 Vancouver Whitecaps

    Sep 20, 2014, 7:16 PM EDT

    diego_valeri AP

    The Timbers claim fifth in the Western Conference after another decisive win over their rivals.

  8. Watch Live: New York Red Bulls vs. Seattle Sounders (Lineups)

    Sep 20, 2014, 6:48 PM EDT

    Thierry Henry 4

    Thierry Henry will be center stage as two teams recovering from mid-week commitments meet at Red Bull Arena.

  9. Diego Valeri’s volley against Vancouver is near-perfection (video)

    Sep 20, 2014, 6:20 PM EDT

    Portland Timbers against the Seattle Sounders AP

    Portland’s brightest executed a sublime volley to give his team a first half lead.

  10. Post-match: Redknapp lauds QPR character after draw with Stoke City

    Sep 20, 2014, 5:07 PM EDT

    harry_redknapp Getty Images

    QPR manager credited Potters’ solidity while extolling the value of his team’s point.

  11. Brendan Rodgers post-match comments: “A day with too many mistakes”

    Sep 20, 2014, 5:01 PM EDT

    Screen Shot 2014-09-20 at 5.00.13 PM

    The Liverpool boss didn’t see enough dynamic play from his squad after a mid-week UEFA Champions League match against Ludogorets.

  12. WATCH: Celta Vigo backheel goal is an instant contender for goal of the year

    Sep 20, 2014, 4:33 PM EDT

    Club Atletico de Madrid v Real Club Celta de Vigo -La Giga Getty Images

    Former DC United player Pablo Hernandez can take as many bows as he’d like after his stunning backheel volley put one past Atletico Madrid.

  13. Watch Live: Portland Timbers vs. Vancouver Whitecaps (Lineups)

    Sep 20, 2014, 4:23 PM EDT

    Get use to seeing more south American players heading to MLS, as Opta's office in Uruguay will help to unearth Latin American gems (see, Diego Valeri) on the cheap. AP

    NBCSNs Major League Soccer doubleheader kicks off at 5 p.m. ET in Oregon. Here are your lineups and streaming information:

  14. WATCH: AC Milan rolls out A-plus tifo before Juventus match

    Sep 20, 2014, 4:03 PM EDT

    AC Milan v Juventus FC - Serie A Getty Images

    Roughly-translated, it said, “A year of rage to be great again.” That’s good stuff, and the noisy crowd made it even better.

  15. Bundesliga wrap: Hamburg holds Bayern; Newly-promoted club atop league

    Sep 20, 2014, 3:37 PM EDT

    Germany Soccer Bundesliga AP

    There were several eyebrow raisers on Matchday 4 even before Sunday’s Rhein Derby and a big Wolfsburg match versus Bayer Leverkusen.

  16. Cameroon to host 2019 African Cup of Nations; 2021, 2023 hosts announced

    Sep 20, 2014, 3:15 PM EDT

    cameroon squad AP

    Cameroon will host the ACON for the second time in their history in 2019.

  17. Premier League roundup: Arsenal, Southampton win, Liverpool upset

    Sep 20, 2014, 2:57 PM EDT

    Aston Villa v Arsenal - Premier League Getty Images

    Recaps, videos, reaction and analysis from Saturday’s six games in the PL.

  18. West Ham United 3-1 Liverpool: Early goals send Irons to big upset

    Sep 20, 2014, 2:26 PM EDT

    Britain Soccer Premier League AP

    Brendan Rodgers side lost its third match of the young season and Sam Allardyce’s West Ham United leapfrogged the Reds with a Saturday win.

  19. After summer of “crisis” Southampton go second in Premier League

    Sep 20, 2014, 2:17 PM EDT

    Swansea City v Southampton - Premier League Getty Images

    Saints are flying high early in the season, as preseason predictions of relegation seem to be well wide of the mark.

  20. Danny Welbeck gets off the mark for Arsenal, links up with Mesut Ozil superbly

    Sep 20, 2014, 1:50 PM EDT

    Britain Soccer Premier League

    Can Welbeck and Ozil click and become Arsenal’s main offensive weapons?

Featured video

Breaking down Man City vs. Chelsea