Skip to content

An outright embarrassing situation at Chivas USA

Mar 3, 2013, 11:15 AM EDT

Chivas-HDC-attendance

Let’s not sugar coat this thing: the crowd scenes from the Home Depot Center last night are an embarrassment to Major League Soccer.

And everyone knows it.

Chivas USA’s announced attendance was 7,212 … and it looks highly dubious as an actual attendance count. (Teams across all sports routinely announce “tickets distributed” as the attendance, so Chivas USA is doing nothing unusual there.)

But the eyes don’t lie. And the staggering number of empty seats at the Home Depot Center last night had MLS fans and pundits abuzz. Truly, if Chivas USA cannot sell more seats for opening night, on a Saturday, what in the world will some random Wednesday match against Toronto or New England look like?

(In fairness, the picture you see was taken prior to kickoff Saturday; but the picture didn’t look much better 30 minutes into Saturday’s loss.)

This is all on Jorge Vergara, the club owner and the owner of Chivas USA’s mother ship, Chivas de Guadalajara.

The marketing plan is fabulously flawed. It’s always been fabulously flawed, because the hard-wired attachments to the Chivas brand alienates so many potential Latino fans in Southern California.

We could write 4,000 words about the Vergara and how his business model for Chivas USA just hasn’t worked out, but that’s not the point anymore.

(MORE: Why all this matters, because other attractive options are out there)

This has reached a level where Major League Soccer has to seriously consider doing something – and not just adding consultants and hoping to patch up the holes. We are so very far past that.

Franchise relocation, painful as it is, has to become more and more of a real option if Vergara cannot find it in himself (and in his organization) to correct the course. And fast.

(MORE: from last July, “This Chivas thing just not working out”)

Latest Posts
  1. Maradona’s quote after Pope’s inter-religious peace match is priceless

    Sep 1, 2014, 11:30 PM EDT

    201409011528557269254 AP

    “Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.

  2. Premier League Team of the Week: Find out who starred on Matchday 3

    Sep 1, 2014, 10:29 PM EDT

    Newcastle United v Crystal Palace - Premier League Getty Images

    From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.

  3. Premier League player of the week — Round 3

    Sep 1, 2014, 9:38 PM EDT

    diego_costa Getty Images

    In the end, the player had to come from the nine-goal thriller at Goodison Park.

  4. VIDEO: Breaking down the Deadline Day deals with the NBCSN crew

    Sep 1, 2014, 8:48 PM EDT

    stambouli_730

    Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.

  5. Premier League transfer window grades – Which team did the best business?

    Sep 1, 2014, 8:45 PM EDT

    Everton v Chelsea - Premier League Getty Images

    Passing or failing? Take a gander at how each Premier League team fared.

  6. Done Deal: Radamel Falcao completes move to Manchester United

    Sep 1, 2014, 8:32 PM EDT

    Falcao AP

    Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.

  7. Done Deal: Better late than never, Arsenal seals deal with Welbeck

    Sep 1, 2014, 8:09 PM EDT

    Sunderland v Manchester United - Premier League Getty Images

    Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.

  8. Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive

    Sep 1, 2014, 7:26 PM EDT

    FC Nantes v Montpellier Herault SC - Ligue 1 Getty Images

    Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.

  9. Done Deal: Listing all the Deadline Day deals from the Premier League

    Sep 1, 2014, 7:13 PM EDT

    Ajax Amsterdam v PEC Zwolle - Johan Cruijff Shield Getty Images

    The biggest confirmed transfers on Deadline Day including Premier League teams.

  10. WATCH: Bart Simpson joins FC Zenit on deadline day; Greeted by AVB

    Sep 1, 2014, 6:40 PM EDT

    BwcxsXUCAAEscIQ

    If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.

  11. Alvaro Negredo signs for Valencia on loan, $40 million deal in place

    Sep 1, 2014, 6:23 PM EDT

    Negredo Getty Images

    Negredo leaves City, heads back to Spain to play for Valencia.

  12. Hull City sign Gaston Ramirez on loan, agree deal for Ben Arfa

    Sep 1, 2014, 5:42 PM EDT

    Austria v Uruguay - International Friendly Match Getty Images

    Hull busy on Deadline Day as Ramirez joins on loan, plus Ben Arfa.

  13. WATCH: Own goal for ages, Zlatan hat trick key PSG win over St Etienne

    Sep 1, 2014, 5:37 PM EDT

    Paris Saint-Germain FC v AS Saint-Etienne - Ligue 1 Getty Images

    In the words of NHL commentator Rick Jeanneret, roll the highlight reel for Ibra, Cavani and PSG, and the lowlight reel for one poor keeper.

  14. Reports: Arsenal to fork over $26 mil for Manchester United’s Welbeck

    Sep 1, 2014, 4:40 PM EDT

    Britain Soccer England AP

    Not a huge risk for Arsenal, but certainly a good bit of business for United. Could Welbeck become the next Daniel Sturridge?

  15. Deadline Day Transfer Rumor Roundup: 11th hour edition

    Sep 1, 2014, 4:18 PM EDT

    1409570021796_wps_117_BURNLEY_ENGLAND_AUGUST_30 Getty Images

    Jermain Defoe, Danny Welbeck and Hatem Ben Arfa all make one last run through the rumor mill as the deadline draws near.

Featured video

Official: Welbeck signs for Arsenal