Skip to content

An outright embarrassing situation at Chivas USA

Mar 3, 2013, 11:15 AM EDT

Chivas-HDC-attendance

Let’s not sugar coat this thing: the crowd scenes from the Home Depot Center last night are an embarrassment to Major League Soccer.

And everyone knows it.

Chivas USA’s announced attendance was 7,212 … and it looks highly dubious as an actual attendance count. (Teams across all sports routinely announce “tickets distributed” as the attendance, so Chivas USA is doing nothing unusual there.)

But the eyes don’t lie. And the staggering number of empty seats at the Home Depot Center last night had MLS fans and pundits abuzz. Truly, if Chivas USA cannot sell more seats for opening night, on a Saturday, what in the world will some random Wednesday match against Toronto or New England look like?

(In fairness, the picture you see was taken prior to kickoff Saturday; but the picture didn’t look much better 30 minutes into Saturday’s loss.)

This is all on Jorge Vergara, the club owner and the owner of Chivas USA’s mother ship, Chivas de Guadalajara.

The marketing plan is fabulously flawed. It’s always been fabulously flawed, because the hard-wired attachments to the Chivas brand alienates so many potential Latino fans in Southern California.

We could write 4,000 words about the Vergara and how his business model for Chivas USA just hasn’t worked out, but that’s not the point anymore.

(MORE: Why all this matters, because other attractive options are out there)

This has reached a level where Major League Soccer has to seriously consider doing something – and not just adding consultants and hoping to patch up the holes. We are so very far past that.

Franchise relocation, painful as it is, has to become more and more of a real option if Vergara cannot find it in himself (and in his organization) to correct the course. And fast.

(MORE: from last July, “This Chivas thing just not working out”)

Latest Posts
  1. Europa League preview: Will Everton, Tottenham reach knockout stages?

    Sep 18, 2014, 11:33 AM EDT

    tim_howard Getty Images

    Here’s what lies in store for Everton and Tottenham as Thursday night soccer begins.

  2. Taking back time: FIFA says officials must return expensive watches

    Sep 18, 2014, 11:00 AM EDT

    Brazil v Germany: Semi Final - 2014 FIFA World Cup Brazil Getty Images

    Parmigiani watches worth over $25,000 dished out by Brazilian federation to FIFA’s exec. members must be returned.

  3. Arsenal linked with three free agents, as defensive woes continue

    Sep 18, 2014, 10:18 AM EDT

    FC Lokomotiv Moscow v FC Zenit St. Petersburg - Premier League Getty Images

    Gunners need reinforcements in defense, so who are they making a move for?

  4. Ole Gunnar is gone: Solksjaer out as Cardiff City manager

    Sep 18, 2014, 9:35 AM EDT

    Blackburn Rovers v Cardiff City - Sky Bet Championship Getty Images

    Norwegian boss let go after just 9 wins in 30 games in charge of the Bluebirds.

  5. Chelsea have Diego Costa injury concern

    Sep 18, 2014, 8:56 AM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    Star striker struggling with persistent hamstring problem ahead of Manchester City clash.

  6. PHOTO: MLS unveils new logo. What do you think?

    Sep 18, 2014, 8:19 AM EDT

    MLSLogoEdit1

    What do you guys think of the brand new MLS logo?

  7. US move up one place in latest FIFA rankings; Wales the big winners

    Sep 18, 2014, 7:40 AM EDT

    Michael Orozco, Mix Diskerud, Matej vydra AP

    Klinsmann’s men move up after Czech Republic win. See where they’re ranked in the top 20.

  8. Fire-ravaged dog home claims Mario Balotelli made sizable donation

    Sep 17, 2014, 11:30 PM EDT

    Balo

    A dog home ravaged by fire last week believes Mario Balotelli has made a sizable donation.

  9. PST Extra: Sneak preview of Manchester City v. Chelsea

    Sep 17, 2014, 10:55 PM EDT

    MC CH

    Joe Prince-Wright and myself sat down with Jenna Corrado to discuss what City and Chelsea each need to accomplish to secure victory.

  10. ‘We Will Speak English': Louis van Gaal’s instruction to Manchester United players

    Sep 17, 2014, 10:28 PM EDT

    VanGaal Getty Images

    Looking for complete transparency, however, Van Gaal has laid down the law: English only.

  11. David Beckham’s Miami franchise could make big announcement on Thursday

    Sep 17, 2014, 9:20 PM EDT

    Former England soccer captain David Beckham attends the world premier of the film "The Class of 92" in London Reuters

    Marcelo Claure has hinted that news regarding a potential MLS franchise in Miami could soon be on it’s way.

  12. Jose Mourinho on Chelsea’s draw with Schalke: “That’s football”

    Sep 17, 2014, 8:42 PM EDT

    Mourinho AP

    “Remy could have scored, Terry could have scored, Hazard could have scored, but that’s football,” Mourinho said.

  13. Report: Man stabbed, another injured, following Roma’s 5-1 win over CSKA Moscow

    Sep 17, 2014, 7:54 PM EDT

    Alberto Pizzoli AFP Alberto Pizzoli AFP

    Gazzetta dello Sport claims that one CSKA fan who had been stabbed in the stomach.

  14. PHOTO: Ajax fans tell PSG what they think of Paris (and Ms. Hilton)

    Sep 17, 2014, 7:00 PM EDT

    ajax

    Gotta love Ajax fans, they’re always loud, positive and pretty darn clever.

  15. Julian Draxler’s stunning performance puts Chelsea, Premier League on high alert

    Sep 17, 2014, 6:45 PM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    Living off the counter-attack, Schalke looked for Draxler every time out the gates.

  16. Yaya Toure’s lackluster display stands out as Manchester City struggle

    Sep 17, 2014, 6:03 PM EDT

    Germany Soccer Champions League AP

    Toure’s inept displays bring up question marks over his commitment to Man City.

  17. UEFA Champions League roundup: Roma, Porto win big; Chelsea, PSG slip up

    Sep 17, 2014, 5:12 PM EDT

    Italy Soccer Champions League AP

    What happened across Europe in the Champions League? Here’s a recap of all eight games.

  18. Chelsea 1-1 Schalke 04: Huntelaar secures point for the underdogs

    Sep 17, 2014, 4:59 PM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    A solid outing by Chelsea but Jose Mourinho’s side will rue their lack of finishing in the final third.

  19. AS Roma 5-1 CSKA Moscow: Juan Iturbe and Gervinho tear up the Russians

    Sep 17, 2014, 4:46 PM EDT

    AS Roma v PFC CSKA Moskva - UEFA Champions League Getty Images

    An impressive display from Roma who will fancy their chances of an upset against Manchester City and Bayern Munich in Group E.

  20. Bayern Munich 1-0 Manchester City: Last-gasp win for Bayern in Bavaria

    Sep 17, 2014, 4:41 PM EDT

    Toure is beaten to the ball once again by Xabi Alonso. AP

    Boateng’s late volley hands Bayern win against stubborn City.

Featured video

Breaking down Man City vs. Chelsea