Skip to content

An outright embarrassing situation at Chivas USA

Mar 3, 2013, 11:15 AM EST

Chivas-HDC-attendance

Let’s not sugar coat this thing: the crowd scenes from the Home Depot Center last night are an embarrassment to Major League Soccer.

And everyone knows it.

Chivas USA’s announced attendance was 7,212 … and it looks highly dubious as an actual attendance count. (Teams across all sports routinely announce “tickets distributed” as the attendance, so Chivas USA is doing nothing unusual there.)

But the eyes don’t lie. And the staggering number of empty seats at the Home Depot Center last night had MLS fans and pundits abuzz. Truly, if Chivas USA cannot sell more seats for opening night, on a Saturday, what in the world will some random Wednesday match against Toronto or New England look like?

(In fairness, the picture you see was taken prior to kickoff Saturday; but the picture didn’t look much better 30 minutes into Saturday’s loss.)

This is all on Jorge Vergara, the club owner and the owner of Chivas USA’s mother ship, Chivas de Guadalajara.

The marketing plan is fabulously flawed. It’s always been fabulously flawed, because the hard-wired attachments to the Chivas brand alienates so many potential Latino fans in Southern California.

We could write 4,000 words about the Vergara and how his business model for Chivas USA just hasn’t worked out, but that’s not the point anymore.

(MORE: Why all this matters, because other attractive options are out there)

This has reached a level where Major League Soccer has to seriously consider doing something – and not just adding consultants and hoping to patch up the holes. We are so very far past that.

Franchise relocation, painful as it is, has to become more and more of a real option if Vergara cannot find it in himself (and in his organization) to correct the course. And fast.

(MORE: from last July, “This Chivas thing just not working out”)

Latest Posts
  1. New England Revolution, 90 minutes from MLS Cup, must simply avoid second-leg disaster vs. Red Bulls

    Nov 27, 2014, 11:15 PM EST

    Steve Clark, Lee Nguyen, Charlie Davies Steve Clark, Lee Nguyen, Charlie Davies

    It’s been a long time since the New England Revolution lost by mulitple goals, which the New York Red Bulls must achieve to reach MLS Cup 2014.

  2. Europa League roundup: Spurs, Celtic advance; Inter Milan, Fiorentina clinch top spots

    Nov 27, 2014, 9:26 PM EST

    The big Europa League sides have begun to advance to the knockout round, with a few more very close to joining them.

  3. Everton win Europa League group, qualify for knockout round

    Nov 27, 2014, 4:09 PM EST

    Toffees seal spot in Europa League knockout rounds after terrific away day display.

  4. Five investigated, including three FIFA execs, in World Cup corruption probe

    Nov 27, 2014, 3:17 PM EST

    64th FIFA Congress 64th FIFA Congress

    Three FIFA ExCo members and German legend latest to be under the spotlight.

  5. Pele moved to “special care” unit as treatment continues

    Nov 27, 2014, 2:05 PM EST

    Edson Arantes do Nascimento, Pele AP

    Brazilian legend hospitalized for second time this month.

  6. English FA charge Dave Whelan after anti-Semitic, racist comments

    Nov 27, 2014, 1:15 PM EST

    Barnsley v Wigan Athletic - Sky Bet Championship Getty Images

    Whelan charged by FA over accusations of anti-Semitic, racist remarks.

  7. VIDEO: PST Extra examines huge top four showdowns in Premier League

    Nov 27, 2014, 10:55 AM EST

    Hull City v Tottenham Hotspur - Premier League Getty Images

    Can Spurs and Everton make a top four charge? Will Saints stun Man City?

  8. Huge blow for Arsenal as Jack Wilshere is out for three months

    Nov 27, 2014, 9:13 AM EST

    Wilshere AP

    Wilshere has surgery on left ankle, as young midfielder set for another lengthy spell on the sidelines.

  9. Bob Bradley talks Stabaek, job offers, offseason plans and more

    Nov 27, 2014, 8:51 AM EST

    Bradley, Stabaek

    Bradley opens up about his first season at Stabaek, his future in Europe and much more.

  10. USA drop five places in latest FIFA world rankings; England on the up

    Nov 27, 2014, 7:28 AM EST

    Ireland US Soccer AP

    Klinsmann’s men drop further in FIFA’s latest rankings.

  11. Arsene Wenger hails his team’s attitude, Sanogo and the path forward

    Nov 26, 2014, 10:30 PM EST

    FBL-EUR-C1-ARSENAL-ANDERLECHT-TRAINING Getty Images

    Wenger was in good spirits following his side’s victory that put an end to his two-match losing skid.

  12. Ross Barkley Divegate: Why Martinez defends him and what it means

    Nov 26, 2014, 9:50 PM EST

    Everton v West Ham United - Premier League Getty Images

    Yes, Barkley dove and yes, (news flash) Martinez is overly protective of his players.

  13. Cesc Fabregas claims he’s playing the best football of his life

    Nov 26, 2014, 8:32 PM EST

    Let's talk about Cesc... Getty Images

    “I feel that right now I am playing some of the best football of my career,” Fabregas said.

  14. Emile Heskey offers himself to Leicester City to help scoring woes

    Nov 26, 2014, 7:38 PM EST

    FBL-ENG-PR-DISCRIMINATION-HESKEY-SIN

    “It goes without saying, I’d love to come,” Heskey told BBC Radio Leicester.

  15. Franck Ribery lashes out at “politics” behind the Ballon d’Or

    Nov 26, 2014, 6:44 PM EST

    gareth_bale_franck_ribery AP

    Poor Franck. All fired up and not even on the 23-man shortlist.

  16. Despite their struggles, Liverpool’s season intact as spirit shines through

    Nov 26, 2014, 6:00 PM EST

    Can Liverpool build off this draw in Sofia? Their manager Brendan Rodgers has cause for optimism.

Featured video

PST Extra: Top 4 showdowns on Sunday