Mar 7, 2013, 11:45 AM EST
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Nov 21, 2014, 2:20 PM EST
Whitecaps FC 2 will compete in metro Vancouver at Thunderbird Stadium inside of the University of British Columbia.
Nov 21, 2014, 1:35 PM EST
The quota request comes after the BBC conducted a “State of the Game” survey that dug into the international representation in the Premier League.
Nov 21, 2014, 12:50 PM EST
Can the Baggies improve on last year’s point at Stamford Bridge?
Nov 21, 2014, 12:40 PM EST
Where and how to watch every single PL game in Week 12.
Nov 21, 2014, 12:00 PM EST
I’m a fan of Batman, but seems to me “The Dark Knight” should consider rocking Valencia’s bat rather than his own. Looks slick.
Nov 21, 2014, 11:45 AM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Nov 21, 2014, 11:05 AM EST
So to the MLS players, coaches and “media members who regularly covered the league”, sit back and enjoy your biggest screw-ups.
Nov 21, 2014, 10:14 AM EST
Welbeck is used to being on the side of the favorites in this matchup, as Manchester United has dominated the series in recent years.
Nov 21, 2014, 9:25 AM EST
Danny Welbeck’s first Premier League game against his former team is just one subplot as the Gunners host the Red Devils.
Nov 21, 2014, 8:41 AM EST
All Americans plying their trade in the Premier League have a decent look at points, while two in the Championship will opening things up with Friday matches.
Nov 21, 2014, 7:49 AM EST
Paris Saint-Germain has claimed the last two Trophées with wins over Bordeaux and Guingamp, but this year’s table is clustered.
Nov 21, 2014, 12:17 AM EST
Swansea manager Garry Monk is hoping for the best as the Swans journey to play Manchester City at the Etihad this weekend.
Nov 20, 2014, 11:42 PM EST
Coupled with a breakout year from Lee Nguyen, Jermaine Jones’ skill and leadership have guided the New England Revolution to one of Major League Soccer’s most cohesive units.
Nov 20, 2014, 10:45 PM EST
Mascherano: “Messi didn’t say anything weird, he said what all football players are thinking.”
Nov 20, 2014, 9:24 PM EST
Alan Pardew has enjoyed newcomer Ayoze Perez’s huge impact, as the young Spain international has netted three goals in three consecutive matches.
Nov 20, 2014, 8:19 PM EST
Following widespread discontent, convicted rapist Ched Evans won’t be back on the field for Sheffield United as expected.
Nov 20, 2014, 7:32 PM EST
Meet the supporters of D.C. United, an MLS club steeped in tradition since the league’s inception.
Nov 20, 2014, 6:00 PM EST
Tim Howard unsurprisingly takes U.S. Soccer’s Male Athlete of the Year award.
Nov 20, 2014, 5:10 PM EST
Wigan Athletic shirt sponsors have ended their contract with the club due to Malkay Mackay’s illicit text messages.
Nov 20, 2014, 4:30 PM EST
“It would be a scandal and a shame if they did not give [Ronaldo] the Ballon d’Or,” says Pepe.
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