Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Apr 25, 2014, 2:36 AM EDT
Our new, weekly look at one of MLS’s awards. It’s too early to vote, but it’s never to early to take note.
Apr 25, 2014, 1:06 AM EDT
Neymar isn’t among the world’s elites. Not that it will matter come June.
Apr 25, 2014, 12:08 AM EDT
The league’s two deepest attacks meet in Salt Lake, while Kinnear, Porter try to end slumps in Houston.
Apr 24, 2014, 9:58 PM EDT
Seattle boss lets it slip that the CONCACAF Champions League reward could go away. Good.
Apr 24, 2014, 8:59 PM EDT
Hernan Bernardello and Kelyn Rowe also among the big potential absences from this weekend’s action.
Apr 24, 2014, 7:34 PM EDT
Michael Bradley’s sidelined for a week with a “nerve issue” in his foot. He and Jermain Defoe are expected to be ready for TFC’s next game on May 3.
Apr 24, 2014, 6:30 PM EDT
Tyreso is Leeds. It’s Anzhi, it’s Málaga. And it has a chance to win a European title before potentially closing its doors.
Apr 24, 2014, 5:45 PM EDT
After praising Neymar, Scolari inadvertently lets some of the names on his final roster slip:
Apr 24, 2014, 5:25 PM EDT
The PST Extra lads break down United’s options, as the Red Devils prepare for life after Moyes:
Apr 24, 2014, 5:12 PM EDT
A late goal from Benfica gave the Portuguese champions a win over Juventus, while Sevilla impressed at home against Valencia.
Apr 24, 2014, 4:32 PM EDT
Valdes on his hatred of being a ‘keeper plus top tips to succeed:
Apr 24, 2014, 3:58 PM EDT
Real Madrid star takes what’s become an obligatory spot for soccer on the list.
Apr 24, 2014, 3:42 PM EDT
With the final few weeks of the season upon us, nothing is settled at the top or the bottom:
Apr 24, 2014, 3:03 PM EDT
This is your Matchweek 35 primer to all the scenarios in the title chase, European qualification and relegation.
Apr 24, 2014, 1:30 PM EDT
Assuming a deal could be worked out, Diskerud’s fluid style of play would fit nicely within the attacking philosophy of Jason Kreis.
Apr 24, 2014, 12:40 PM EDT
Now with Moyes out and Ryan Giggs in as interim manager, the banner has been removed from Old Trafford.
Manchester United have two transfer deals provisionally in place – Cavani, Shaw, Fabregas all on radar
Apr 24, 2014, 11:58 AM EDT
This is all the calm before the storm that will be Manchester United’s summer of 2014.
Apr 24, 2014, 10:52 AM EDT
If van Gaal is appointed United boss, Jose Mourinho will have some competition for best post-match sound in the 2014/15 Premier League.
Apr 24, 2014, 9:59 AM EDT
For Chelsea, the Liverpool match represents, well, a headache, apparently.
Apr 24, 2014, 9:17 AM EDT
So bad you have to see it. That’s the only was to describe Spain’s official World Cup anthem.
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