Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Mar 29, 2015, 9:18 PM EDT
No fun for 70 minutes, and then the final 20 happened. TFC’s criminally disallowed goal was the only difference in this one.
Mar 29, 2015, 8:48 PM EDT
There’s a real reason, other than “easy schedule,” for England’s improved performances since the World Cup.
Mar 29, 2015, 6:55 PM EDT
Harry Shipp. Harry Shipp. Harry Shipp.
Mar 29, 2015, 5:58 PM EDT
Sterling isn’t interested in negotiating a new deal until the summer — even if it’s for $270,000/week — and a few reassurances are made.
Mar 29, 2015, 4:45 PM EDT
Who’s on top of Groups D, F and I at the halfway point?
Mar 29, 2015, 2:55 PM EDT
Luis Suarez was candid as ever after Gerrard’s charity match, and he opened up the possibility of a Premier League return down the road.
Mar 29, 2015, 12:05 PM EDT
Thierry Henry showed off his sparkling passing skills at Steven Gerrard’s testimonial.
Mar 29, 2015, 10:43 AM EDT
The United States loses one of their goalscorers from Friday’s friendly, but now it’s a youngster’s turn to make a statement.
Mar 29, 2015, 10:14 AM EDT
A whopping turnaround, led by owner Katharina Liebherr, has taken place at St. Mary’s and the financial evidence is there.
Mar 29, 2015, 9:40 AM EDT
If Adnan Januzaj wants to make a return to the Belgium squad, he must focus on earning playing time at his club first.
Mar 29, 2015, 8:13 AM EDT
An agreement has reportedly been reached between the current American owner and a domestic ownership group.
Mar 29, 2015, 7:34 AM EDT
Gareth Bale knows what people are saying about his recent play at Real Madrid, but he’s not listening.
Mar 28, 2015, 11:30 PM EDT
Catch up on all the action from Week 4 of the MLS season.
Mar 28, 2015, 10:41 PM EDT
A disappointing result for FCD, given Seattle’s lack of Dempsey and Martins, but a great one considering their early red card.
Mar 28, 2015, 10:06 PM EDT
Three more points for Vancouver, who win it late on Robert Earnshaw’s Whitecaps debut. He scores for everyone.
Mar 28, 2015, 9:15 PM EDT
It was the late, late, late show at RFK Stadium, and despite being thoroughly outplayed, D.C. United go home with three points.
Mar 28, 2015, 9:04 PM EDT
Sporting KC get their first victory of the season, while NYCFC suffer their first defeat of the year — and history.
Mar 28, 2015, 6:30 PM EDT
It wasn’t a great day to be a traditional European giant, but it was a great day to be Gareth Bale and Wales.
Mar 28, 2015, 5:00 PM EDT
A dominant performance — and the three points to match — from the Revs…finally.
- MLS Snapshot: Real Salt Lake 2-1 Toronto FC 0
- EURO 2016 qualifying roundup: Germany back on track; Portugal beat Serbia, go top 0
- Report: Aston Villa owner Randy Lerner set to sell team to UK group 0
- MLS roundup: Whitecaps, D.C. United win late ones; FCD, Sounders in disappointing draw 1
- MLS Snapshot: FC Dallas 0-0 Seattle Sounders 0
- MLS Snapshot: Vancouver Whitecaps 2-1 Portland Timbers 2