Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Jul 26, 2014, 2:54 PM EDT
Wojciech Szczesny will face fierce competition for the starting goalkeeper role once the Colombia international finds his grove in London.
Jul 26, 2014, 2:19 PM EDT
The Canaries boasted about beating Italian side SC Vallee d’Aoste 13-0. Turns out it was a case of mistaken identity.
Jul 26, 2014, 1:26 PM EDT
The nine-game ban from Uruguay games is most likely to stand, but it’s possible the CAS will reduce other punishments imposed on the forward.
Jul 26, 2014, 12:33 PM EDT
Saints have no need to sell the France international, and hope that pricing him higher than Luke Shaw will deter the likes of Arsenal and Spurs.
Jul 26, 2014, 11:40 AM EDT
It’s no surprise that the forward would tip his side for the title — but is he wrong?
Jul 26, 2014, 10:47 AM EDT
It’s not really sounding as though the Colombian is prepared to take a 50 percent wage cut in order to secure a move to the La Liga giants.
Jul 26, 2014, 10:09 AM EDT
Manchester United face Roma in Denver on Saturday. The match is scheduled to kick off at 2 p.m. local time — when temperatures will be high
Jul 26, 2014, 8:59 AM EDT
West Ham may be regretting their trip to Australia and New Zealand, while Newcastle are honoring fans’ memory with wins.
Jul 26, 2014, 8:06 AM EDT
Is the Chelsea manager gearing up for a season of back-and-forth with new United boss Louis van Gaal?
Jul 26, 2014, 7:13 AM EDT
The Brazilian will have a chance to prove himself once more, challenging Rob Green for the starting goalkeeper spot for QPR.
Jul 26, 2014, 12:01 AM EDT
Two goals in the first half hour allowed the Rapids to cruise at DSG Park.
Jul 25, 2014, 10:35 PM EDT
The 26-year-old will try to improve an attack that averaged fewer than one goal per game last season.
Jul 25, 2014, 9:11 PM EDT
Gonzalez resumed full training on Friday with the hope of starting in Seattle.
Jul 25, 2014, 8:32 PM EDT
Roberto Martínez is ready to spend close to $35 million to secure the 21-year-old’s return.
Jul 25, 2014, 7:44 PM EDT
Medical with Gunners and fee agreement has Chambers on the verge of departing for North London.
Jul 25, 2014, 6:48 PM EDT
LCL injury could sideline former Southampton star for six weeks.
Jul 25, 2014, 6:04 PM EDT
23-year-old brings another ball-winner to the Dynamo midfield.
Jul 25, 2014, 5:01 PM EDT
One of Alex Ferguson’s most notorious transfers has found a new home with Benfica.
Jul 25, 2014, 4:15 PM EDT
Five years of development by the Blues ends with the 23-year-old’s departure.
Jul 25, 2014, 3:11 PM EDT
From Sanchez and Luiz to Suarez and Sidwell, a breakdown of the top names to have come and gone from the Premier League.
- Luis Suárez may see punishment reduced by Court of Arbitration for Sport 2
- Everton willing to set club transfer record to bring Lukaku back 3
- Arsenal on the verge of signing Calum Chambers from Southampton 1
- Knee injury will keep Lallana out of Liverpool’s Premier League opener 0
- A quick guide to who’s come and gone from Premier League teams 2
- Didier Drogba has officially rejoined Jose Mourinho at Chelsea 4