Mar 7, 2013, 11:45 AM EST
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
New England Revolution, 90 minutes from MLS Cup, must simply avoid second-leg disaster vs. Red Bulls
Nov 27, 2014, 11:15 PM EST
It’s been a long time since the New England Revolution lost by mulitple goals, which the New York Red Bulls must achieve to reach MLS Cup 2014.
Nov 27, 2014, 9:26 PM EST
The big Europa League sides have begun to advance to the knockout round, with a few more very close to joining them.
Nov 27, 2014, 4:09 PM EST
Toffees seal spot in Europa League knockout rounds after terrific away day display.
Nov 27, 2014, 3:17 PM EST
Three FIFA ExCo members and German legend latest to be under the spotlight.
Nov 27, 2014, 2:05 PM EST
Brazilian legend hospitalized for second time this month.
Nov 27, 2014, 1:15 PM EST
Whelan charged by FA over accusations of anti-Semitic, racist remarks.
Nov 27, 2014, 12:00 PM EST
Spanish giants drop Christian symbol as they link up with Abu Dhabi based bank.
Nov 27, 2014, 10:55 AM EST
Can Spurs and Everton make a top four charge? Will Saints stun Man City?
Nov 27, 2014, 10:00 AM EST
Watch the incident unfold, as Brazilian striker is behind bars.
Nov 27, 2014, 9:13 AM EST
Wilshere has surgery on left ankle, as young midfielder set for another lengthy spell on the sidelines.
Nov 27, 2014, 8:51 AM EST
Bradley opens up about his first season at Stabaek, his future in Europe and much more.
Nov 27, 2014, 7:28 AM EST
Klinsmann’s men drop further in FIFA’s latest rankings.
Nov 26, 2014, 11:15 PM EST
Is the FA getting too involved in non-events?
Nov 26, 2014, 10:30 PM EST
Wenger was in good spirits following his side’s victory that put an end to his two-match losing skid.
Nov 26, 2014, 9:50 PM EST
Yes, Barkley dove and yes, (news flash) Martinez is overly protective of his players.
Nov 26, 2014, 9:10 PM EST
Thigh injury sidelines Moses for 8 weeks.
Nov 26, 2014, 8:32 PM EST
“I feel that right now I am playing some of the best football of my career,” Fabregas said.
Nov 26, 2014, 7:38 PM EST
“It goes without saying, I’d love to come,” Heskey told BBC Radio Leicester.
Nov 26, 2014, 6:44 PM EST
Poor Franck. All fired up and not even on the 23-man shortlist.
Nov 26, 2014, 6:00 PM EST
Can Liverpool build off this draw in Sofia? Their manager Brendan Rodgers has cause for optimism.
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