Mar 7, 2013, 11:45 AM EST
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Dec 21, 2013, 11:30 PM EST
Can the Saints heap more pressure on Spurs? Will Everton keep churning out wins? Watch it all live on NBCSN:
Dec 21, 2013, 9:35 PM EST
How many times do we see the Premier League winner driven to glory by an unstoppable goal-scoring force?
Dec 21, 2013, 8:31 PM EST
Victory in Morocco means Pep Guardiola’s club is the best in the world:
Dec 21, 2013, 7:41 PM EST
Chelsea has the mark, with 103 goals during the 2009-10 season:
Dec 21, 2013, 7:15 PM EST
The best 8 minutes of soccer you’ll see today:
Dec 21, 2013, 5:40 PM EST
Leave it to the French to put a (wonderful) theatrical flourish on SKC’s triumphant campaign:
Dec 21, 2013, 5:08 PM EST
A huge day for the U.S. international and his team:
Dec 21, 2013, 4:34 PM EST
Hart’s reinstatement as starter in goal was surely among the dominant subplots today for City:
Dec 21, 2013, 4:06 PM EST
Watch a video tribute for a man “widely acknowledged as the definitive voice of British sport.”
Dec 21, 2013, 3:20 PM EST
The young American international scores No. 18 this season for Alkmaar as his sensational season continues in Holland:
Dec 21, 2013, 2:30 PM EST
Dortmund and Bayer Leverkusen dropped points, while teams at the bottom of the Bundesliga table managed to gain a few.
Dec 21, 2013, 1:50 PM EST
Watch this bizarre own goal as Kompany slices the ball over Joe Hart and into his own net:
Dec 21, 2013, 1:29 PM EST
Recaps, reaction, video highlights and more from all seven PL games on Saturday:
Dec 21, 2013, 1:13 PM EST
Want to watch all the PL action and hear the experts analyze every game? Watch MOTD live here:
Dec 21, 2013, 12:58 PM EST
Cardiff City boss Malky Mackay spoke after his side lost to Liverpool, stating that, despite an ultimatum from owner Vincent Tan, he would not resign.
Dec 21, 2013, 12:26 PM EST
Baggies bounce back as fighting spirit surfaces in rambunctious battle with Hull:
Dec 21, 2013, 12:17 PM EST
Sunderland fought hard for all three points, but in the end, they remain dead last after a goalless draw with Norwich.
Dec 21, 2013, 12:13 PM EST
The Toon are on the verge of the top four after another superb victory at plucky Palace:
Dec 21, 2013, 12:04 PM EST
Villa managed to make the match interesting for about five minutes, but ultimately it was fairly easy for Stoke to get all three points.
Dec 21, 2013, 12:00 PM EST
United back in the groove as superb attacking display dispatches Hammers:
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