Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
May 30, 2015, 11:54 AM EDT
Theo Walcott starts in favor of Olivier Giroud up front for Arsenal as they look to defend their FA Cup title.
May 30, 2015, 11:24 AM EDT
With Champions League and Europa League playing time, West Ham added an experienced goalkeeper to challenge Adrian for his starting spot.
May 30, 2015, 10:16 AM EDT
The United States picked up the only 3 points of the opening day games as Argentina, Panama, Ukraine, New Zealand, Ghana, and Austria all played to draws.
May 30, 2015, 8:56 AM EDT
After 503 Premier League appearances, 6 Premier League titles, and 81 caps for England, the former Manchester United great is calling it a career.
May 30, 2015, 8:24 AM EDT
After winning his fifth term atop FIFA, Sepp Blatter said the United States is overstepping its bounds by arresting members of his organization.
May 30, 2015, 7:38 AM EDT
The Fulham midfielder returned from injury to assist the opener and score the winner in a 2-1 victory.
May 30, 2015, 12:48 AM EDT
Three talking points from the latest installment of MLS’s “Viernes de Futbol.”
May 29, 2015, 11:20 PM EDT
Final: Sporting KC 4-0 FC Dallas
May 29, 2015, 10:01 PM EDT
Watch the lone first-half goal of the Sporting KC-FC Dallas match, televised on UniMas tonight.
May 29, 2015, 9:39 PM EDT
An important I.R.S official told The New York Times that more indictments in the FIFA corruption investigation will be released.
May 29, 2015, 8:35 PM EDT
Newcastle has released Ryan Taylor and Jonas Gutierrez.
May 29, 2015, 7:16 PM EDT
Orlando City SC made a big announcement earlier today regarding the future of the club.
May 29, 2015, 6:34 PM EDT
Barcelona has yet to pay the remaining 83 million euros of Neymar’s transfer fee, and his former club, Santos, will sue.
May 29, 2015, 5:41 PM EDT
The Men and Blazers speak with U.S. U-20 head man Tab Ramos ahead of the 2015 U-20 World Cup in New Zealand.
May 29, 2015, 5:05 PM EDT
FA chairman Greg Dyke thinks Sepp Blatter’s fifth term of FIFA presidency won’t last.
2014 MLS Cup rematch: For the New England Revolution, it’s a new season, different game against LA Galaxy
May 29, 2015, 4:10 PM EDT
On Fox Sports 1 this Sunday, the New England Revolution face LA Galaxy in a 2014 MLS Cup rematch.
May 29, 2015, 3:30 PM EDT
Chelsea’s title-winning team dominates our picks. But there are still plenty of surprise inclusions.
May 29, 2015, 3:20 PM EDT
As the soccer world continues to react to Sepp Blatter’s fifth-term as FIFA president, his 72-year-old former VP is basically telling the law to take a long walk off a short pier.
May 29, 2015, 2:05 PM EDT
We’re in the shadow of just one rushed afternoon, and the FBI and others are watching the money float off the yacht, hoping to strike.
May 29, 2015, 2:00 PM EDT
This award went down to the final vote. Do you agree with our pick?
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