Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Oct 23, 2014, 3:45 PM EDT
Liverpool manager Brendan Rodgers likes what Mario Balotelli has to offer, but he’s unsure if the forward will last a while at Anfield.
Oct 23, 2014, 3:15 PM EDT
Will the Blues lose their first game of the season away at Old Trafford on Sunday? JPW and Prindi analyze that and more.
Oct 23, 2014, 2:30 PM EDT
Little Eddie won’t have a say in who he supports, but it’s all for a good cause.
Oct 23, 2014, 1:44 PM EDT
Free agent Valdes arrives to “train with the first team” at United.
Oct 23, 2014, 1:12 PM EDT
Gulati: “Jurgen is our coach and technical director, and I fully expect that to be the case through to the 2018 World Cup.”
Oct 23, 2014, 11:45 AM EDT
With Costa struggling to make the bench, plus Remy out, Chelsea are running out of strikers.
Oct 23, 2014, 11:04 AM EDT
Howard: “I know what he likes to do, but that doesn’t mean I will always be capable of stopping him.”
Oct 23, 2014, 10:22 AM EDT
Atlanta Falcons owner urges Beckham to link up with Miami Dolphins to sort out MLS stadium mess.
Oct 23, 2014, 9:36 AM EDT
A gang of 100 local men reportedly ambushed Everton fans outside city center pub.
Oct 23, 2014, 9:00 AM EDT
Will Saints swoop to sign former Liverpool star?
Oct 23, 2014, 8:34 AM EDT
Liverpool’s players react to Real Madrid humbling, as growing pains continue to spiral out of control.
Oct 23, 2014, 7:54 AM EDT
After two draws in October, the USA drops six places in latest world rankings.
Oct 22, 2014, 11:04 PM EDT
How did the Galatasaray supporters pull off this Tifo before Wednesday’s match against Borussia Dortmund? How?!?
Oct 22, 2014, 10:10 PM EDT
The pair of Premier League clubs remaining in the competition face quite different tests on Thursday.
Oct 22, 2014, 9:25 PM EDT
Perhaps it isn’t the sexiest year for rookies in Major League Soccer, but there’s a quartet of names set to stick around for a while.
Oct 22, 2014, 8:30 PM EDT
“I had hope, it maybe didn’t look like it, but it happened,” Wenger said.
Oct 22, 2014, 7:23 PM EDT
“So overall, it’s a squad with a lot of experience playing at the highest level, and this will be another great benchmark for us,” Klinsmann said.
Oct 22, 2014, 6:30 PM EDT
Of course many are claiming this “is the beginning of end” for Balotelli on Merseyside. That seems a bit much.
Oct 22, 2014, 5:40 PM EDT
Here’s the bar, Week 33 of Major League Soccer: Please feel free to raise it.
Oct 22, 2014, 4:47 PM EDT
We are at the halfway point in Groups A-D, and some English clubs are concerned about their fortunes to be sure.
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