Skip to content

NYT piece puts David Beckham’s PSG role into sharp focus

Mar 7, 2013, 11:45 AM EDT

FBL-FRA-ENG-PHOTOCAL-BECKHAM-ZIDANE

We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.

But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.

Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)

The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.

Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.

Not in terms of competition, at least.

Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.

Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.

As the NYT piece says:

… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”

Latest Posts
  1. 2015 Gold Cup – Group B preview: Costa Rica’s to clash with Canada, Jamaica, El Salvador

    Jul 2, 2015, 3:35 PM EDT

    Brazil Soccer WCup Netherlands Costa Rica AP

    Here’s a look at who Los Ticos will have to get by in the group stages. Can Canada and Jamaica make a deep run?

  2. Guardiola urges Manchester United target Schweinsteiger to make up his mind

    Jul 2, 2015, 3:00 PM EDT

    Bayern Muenchen v Borussia Moenchengladbach - Bundesliga Getty Images

    Pep is more than happy to keep Schweinsteiger around at the Allianz next season, but he’s becoming a little restless.

  3. Thursday’s Transfer Rumor Roundup: Pogba to Barcelona, Ramos to Manchester United

    Jul 2, 2015, 1:40 PM EDT

    Sergio Ramos's early brace sparked Real Madrid to a dominant display in Munich. (Photo: AP Photos.) AP

    The latest gossip is right here, with updates on two monster transfers.

  4. Mark Sampson: “England achieved things no one thought we could”

    Jul 2, 2015, 1:04 PM EDT

    Japan v England: Semi Final - FIFA Women's World Cup 2015 Getty Images

    England’s head coach was full of pride and admiration for his team despite falling at the semifinal hurdle.

  5. Clint Dempsey replaced by Michael Bradley as USMNT captain for Gold Cup

    Jul 2, 2015, 11:57 AM EDT

    Clint Dempsey, Michael Bradley Clint Dempsey, Michael Bradley

    Kilnsmann reveals he has decided to take the armband off Clint and hand it to Bradley.

  6. Despite devastating World Cup exit, England’s women inspired a nation

    Jul 2, 2015, 10:25 AM EDT

    Despite defeat to Japan, England's women have inspired a nation this summer. Despite defeat to Japan, England's women have inspired a nation this summer.

    Describing the scene from England, as the Lionesses helped to inspire a nation this summer in Canada.

  7. Report: Abou Diaby heading to MLS, FC Dallas after Arsenal release

    Jul 2, 2015, 9:23 AM EDT

    Stoke City v Arsenal -  Barclays Premier League Getty Images

    French international is reportedly mulling over an offer from FCD. What do we think about this?

  8. Huge blow for Mexico: Javier Hernandez breaks collarbone, out of 2015 Gold Cup

    Jul 2, 2015, 8:47 AM EDT

    Javier Hernandez Javier Hernandez

    Manchester United’s “Chicharito” will not play for El Tri this summer after being injured in a friendly.

  9. US ask Switzerland to extradite seven FIFA officials

    Jul 2, 2015, 7:40 AM EDT

    65th FIFA Congress Previews 65th FIFA Congress Previews

    The U.S. Department of Justice wants to bring FIFA officials accused of corruption to the USA.

  10. Round 3: USA-Japan Women’s World Cup final a familiar matchup

    Jul 2, 2015, 12:59 AM EDT

    150702-Wambach-Sawa Getty Images

    Japan beat the U.S. to win the 2011 World Cup. The U.S. beat Japan to win the 2012 Olympics. Round 3 takes place Sunday in the 2015 Women’s World Cup final.

  11. Lamar Hunt U.S. Open Cup roundup: Dwyer bags four, RBNY top Cosmos, quarterfinals set

    Jul 2, 2015, 12:28 AM EDT

    Sporting KC's Dom Dwyer (14) heads a ball over the New England Revolution's Jose Goncalves (23) in the first half at Sporting Park in Kansas City, Kan., on Wednesday, May 20, 2015. (David Eulitt/Kansas City Star/TNS via Getty Images) Getty Images

    A Major League Soccer franchise is going to win the 2015 Lamar Hunt U.S. Open Cup.

  12. “She’s in a hard place”: England boss Sampson consoles, praises Bassett after semifinal loss

    Jul 1, 2015, 11:57 PM EDT

    Sampson consoles his players after the crushing defeat. Getty Images

    Mark Sampson spoke in detail about the character of Laura Bassett and how he hopes girls in England are inspired for the future.

  13. Bassett’s long journey takes cruel twist, but England women show future is bright

    Jul 1, 2015, 11:11 PM EDT

    Laura Bassett of England is comforted by her teammates. Getty Images

    Full credit to England for an inspiring World Cup, and to Japan for getting to a second straight World Cup final.

  14. Clavicle injury could cost Mexico’s Javier “Chicharito” Hernandez his Gold Cup (video)

    Jul 1, 2015, 10:51 PM EDT

    during practice for the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 5, 2015 in Montreal, Canada. Getty Images

    Three weeks from tonight are the Gold Cup semifinals, with the final on July 26 in Philadelphia.

  15. The world wants Laura Bassett to know that her own goal is nothing to be ashamed of…

    Jul 1, 2015, 10:11 PM EDT

    during the FIFA Women's World Cup 2015 Semi Final match between Japan and England on Canada Day at Commonwealth Stadium on July 1, 2015 in Edmonton, Canada. Getty Images

    From Brandi Chastain and Jeb Brovsky to total strangers from England and beyond, my goodness, people are trying to console Laura Bassett.

  16. Minnesota United misses MLS stadium deadline; Deputy commissioner speaks out

    Jul 1, 2015, 9:12 PM EDT

    BLAINE, MN -JULY 19: Minnesota United FC defenseman celebrates with fans after scoring a goal on Swansea City in the first half of their friendly soccer match on July 19, 2014 at the National Sports Center in Blaine, Minnesota. Minnesota United FC defeated Swansea City 2-0.(Photo by Andy Clayton-King/Getty Images) Getty Images

    United says it remains committed to bringing MLS to Minnesota, and it’s worth wondering if the rival Minnesota group is hampering progress.

  17. Stoppage-time own goal sinks England, sends Japan to Women’s World Cup final

    Jul 1, 2015, 9:02 PM EDT

    (Getty Images) Getty Images

    Defending champion Japan advances to second straight Women’s World Cup final.

  18. Targeted by Man Utd and other giants, Ilkay Gundogan extends deal with BVB

    Jul 1, 2015, 8:20 PM EDT

    MUNICH, GERMANY - APRIL 28:  Philipp Lahm of Muenchen challenges for the ball with Ilkay Gündogan of Dortmund during the DFB Cup semi final match between FC Bayern Muenchen and Borussia Dortmund at Allianz Arena on April 28, 2015 in Munich, Germany.  (Photo by Matthias Hangst/Bongarts/Getty Images) Getty Images

    Big story for Dortmund, even if it’s a bit under-the-radar.

Featured video

PST Extra: Done deals & transfer gossip