Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Sep 2, 2015, 9:24 AM EDT
Bournemouth took a big hit on transfer deadine day, but it had nothing to do with sales or purchases.
Sep 2, 2015, 8:47 AM EDT
Let’s dig into the figures, at least in terms of the 20 Premier League clubs, including the controversial amount of players on loan from Chelsea.
Sep 2, 2015, 8:16 AM EDT
We’re just a few weeks away from further information on the strength of the cases against Sepp Blatter’s FIFA.
Sep 1, 2015, 10:08 PM EDT
If both sides really wanted to make this transfer happen, they could have. Is it possible neither team wanted the deal to get done?
Sep 1, 2015, 9:37 PM EDT
Based on the Citizens’ form to start the season, it looks like money well spent.
Sep 1, 2015, 9:08 PM EDT
After spending just $20 million this summer on a goalkeeper and a teenager, Arsenal fans want to know what’s going on in the boardroom.
Sep 1, 2015, 8:19 PM EDT
Considering Premier League teams spent more than $1.3 billion on transfers this summer, it’s quite the list.
Sep 1, 2015, 6:30 PM EDT
We all thought they would happen, but with the transfer window now closed, we’re left scratching our heads.
Sep 1, 2015, 5:34 PM EDT
Clear your schedule at 7 p.m. ET for two hours of coverage detailing a wild and crazy Deadline Day in the Premier League. Watch live on NBCSN or online, right here.
Sep 1, 2015, 4:24 PM EDT
Take a look at every transfer made in the Premier League on a wild and crazy Deadline Day.
Sep 1, 2015, 3:32 PM EDT
The former Tottenham man spent the end of last season on loan at Goodison Park, and now the move has been made permanent.
Sep 1, 2015, 3:15 PM EDT
The winger was flown into Leicester on the owner’s helicopter as a last minute signing for the Foxes.
Sep 1, 2015, 2:55 PM EDT
Let’s hope these guys match up in the UEFA Champions League, where time can be kept on the field.
Sep 1, 2015, 2:50 PM EDT
PST’s Lead Writer and Editor gives each team a grade after a busy summer in the transfer market.
Sep 1, 2015, 2:09 PM EDT
West Bromwich Albion chairman Jeremy Peace is speaking out on the Saido Berahino saga at the Hawthorns.
Sep 1, 2015, 1:37 PM EDT
Frustrated at Fulham, American teen Emerson Hyndman looks set to stay at Craven Cottage through the final year of his contract.
Sep 1, 2015, 1:10 PM EDT
Hector earned his first six caps for the Reggae Boyz and participated in all three of Jamaica’s matches at the Copa America in Chile.
Sep 1, 2015, 12:45 PM EDT
The captain of Algeria, a veteran of Colombia and a Belgian U-21 player are heading to the Premier League side at Vicarage Road.
Sep 1, 2015, 12:35 PM EDT
Young striker is not happy at all as Baggies continue to block Spurs’ advances.
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