Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
USWNT’s Lloyd, Johnston, Rapinoe shorlisted for Women’s World Cup Golden Ball; Solo for Golden Glove
Jul 2, 2015, 4:43 PM EDT
Four USWNT players have been shortlisted for the Golden Ball and Golden Glove awards.
Jul 2, 2015, 3:35 PM EDT
Here’s a look at who Los Ticos will have to get by in the group stages. Can Canada and Jamaica make a deep run?
Jul 2, 2015, 3:00 PM EDT
Pep is more than happy to keep Schweinsteiger around at the Allianz next season, but he’s becoming a little restless.
Jul 2, 2015, 2:25 PM EDT
Can Klinsmann’s side breeze through group play at the Gold Cup?
Jul 2, 2015, 1:40 PM EDT
The latest gossip is right here, with updates on two monster transfers.
Jul 2, 2015, 1:04 PM EDT
England’s head coach was full of pride and admiration for his team despite falling at the semifinal hurdle.
Jul 2, 2015, 11:57 AM EDT
Kilnsmann reveals he has decided to take the armband off Clint and hand it to Bradley.
Jul 2, 2015, 10:25 AM EDT
Describing the scene from England, as the Lionesses helped to inspire a nation this summer in Canada.
Jul 2, 2015, 9:23 AM EDT
French international is reportedly mulling over an offer from FCD. What do we think about this?
Jul 2, 2015, 8:47 AM EDT
Manchester United’s “Chicharito” will not play for El Tri this summer after being injured in a friendly.
Jul 2, 2015, 7:40 AM EDT
The U.S. Department of Justice wants to bring FIFA officials accused of corruption to the USA.
Jul 2, 2015, 12:59 AM EDT
Japan beat the U.S. to win the 2011 World Cup. The U.S. beat Japan to win the 2012 Olympics. Round 3 takes place Sunday in the 2015 Women’s World Cup final.
Jul 2, 2015, 12:28 AM EDT
A Major League Soccer franchise is going to win the 2015 Lamar Hunt U.S. Open Cup.
Jul 1, 2015, 11:57 PM EDT
Mark Sampson spoke in detail about the character of Laura Bassett and how he hopes girls in England are inspired for the future.
Jul 1, 2015, 11:11 PM EDT
Full credit to England for an inspiring World Cup, and to Japan for getting to a second straight World Cup final.
Jul 1, 2015, 10:51 PM EDT
Three weeks from tonight are the Gold Cup semifinals, with the final on July 26 in Philadelphia.
Jul 1, 2015, 10:11 PM EDT
From Brandi Chastain and Jeb Brovsky to total strangers from England and beyond, my goodness, people are trying to console Laura Bassett.
Jul 1, 2015, 9:12 PM EDT
United says it remains committed to bringing MLS to Minnesota, and it’s worth wondering if the rival Minnesota group is hampering progress.
Jul 1, 2015, 9:02 PM EDT
Defending champion Japan advances to second straight Women’s World Cup final.
Jul 1, 2015, 8:20 PM EDT
Big story for Dortmund, even if it’s a bit under-the-radar.
- 2015 Gold Cup – Group A preview: USMNT favorites over Honduras, Panama, Haiti 0
- Clint Dempsey replaced by Michael Bradley as USMNT captain for Gold Cup 5
- Despite devastating World Cup exit, England’s women inspired a nation 7
- US ask Switzerland to extradite seven FIFA officials 0
- The world wants Laura Bassett to know that her own goal is nothing to be ashamed of… 10
- Minnesota United misses MLS stadium deadline; Deputy commissioner speaks out 3