Skip to content

NYT piece puts David Beckham’s PSG role into sharp focus

Mar 7, 2013, 11:45 AM EDT

FBL-FRA-ENG-PHOTOCAL-BECKHAM-ZIDANE

We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.

But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.

Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)

The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.

Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.

Not in terms of competition, at least.

Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.

Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.

As the NYT piece says:

… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”

Latest Posts
  1. Brendan Rogers has faith in Balotelli, but noncommittal on striker’s future

    Oct 23, 2014, 3:45 PM EDT

    Balotelli AP

    Liverpool manager Brendan Rodgers likes what Mario Balotelli has to offer, but he’s unsure if the forward will last a while at Anfield.

  2. VIDEO: Can Manchester United beat Chelsea? PST Extra breaks it down

    Oct 23, 2014, 3:15 PM EDT

    PST Extra - Oct. 23

    Will the Blues lose their first game of the season away at Old Trafford on Sunday? JPW and Prindi analyze that and more.

  3. Father auctions his son’s allegiance… Manchester United or Manchester City?

    Oct 23, 2014, 2:30 PM EDT

    FBL-ENG-PR-MAN CITY-MAN UTD Getty Images

    Little Eddie won’t have a say in who he supports, but it’s all for a good cause.

  4. Sunil Gulati backs Jurgen Klinsmann following MLS dispute, USMNT “on the same page”

    Oct 23, 2014, 1:12 PM EDT

    GulatiKlinsmann Getty Images

    Gulati: “Jurgen is our coach and technical director, and I fully expect that to be the case through to the 2018 World Cup.”

  5. Diego Costa remains a doubt for Chelsea amid illness, groin strain

    Oct 23, 2014, 11:45 AM EDT

    With Costa struggling to make the bench, plus Remy out, Chelsea are running out of strikers.

  6. All eyes on Origi: Tim Howard, Everton wary of on-loan Liverpool forward

    Oct 23, 2014, 11:04 AM EDT

    Belgium v USA: Round of 16 - 2014 FIFA World Cup Brazil Getty Images

    Howard: “I know what he likes to do, but that doesn’t mean I will always be capable of stopping him.”

  7. MLS Atlanta urges David Beckham, Miami to share stadium with Dolphins

    Oct 23, 2014, 10:22 AM EDT

    Cincinnati v Miami Cincinnati v Miami

    Atlanta Falcons owner urges Beckham to link up with Miami Dolphins to sort out MLS stadium mess.

  8. Everton fans reportedly attacked by gang in Lille ahead of Europa League clash

    Oct 23, 2014, 9:36 AM EDT

    FBL-EUR-C3-EVERTON-SUPPORTERS FBL-EUR-C3-EVERTON-SUPPORTERS

    A gang of 100 local men reportedly ambushed Everton fans outside city center pub.

  9. Report: Dutch star Dirk Kuyt heading to Southampton

    Oct 23, 2014, 9:00 AM EDT

    Will Saints swoop to sign former Liverpool star?

  10. Reality check: Outclassed by Real Madrid, what now for Liverpool?

    Oct 23, 2014, 8:34 AM EDT

    Liverpool’s players react to Real Madrid humbling, as growing pains continue to spiral out of control.

  11. After winless October, USA drop out of top 20 in latest FIFA rankings

    Oct 23, 2014, 7:54 AM EDT

    Klinsmann Getty Images

    After two draws in October, the USA drops six places in latest world rankings.

  12. Galatasaray’s 3-D Tifo has demanded all others to step their game up

    Oct 22, 2014, 11:04 PM EDT

    Screen Shot 2014-10-22 at 10.48.58 PM

    How did the Galatasaray supporters pull off this Tifo before Wednesday’s match against Borussia Dortmund? How?!?

  13. Thursday’s Europa League preview: Spurs go Greek, Everton faces Lille

    Oct 22, 2014, 10:10 PM EDT

    Britain Soccer Europa League AP

    The pair of Premier League clubs remaining in the competition face quite different tests on Thursday.

  14. PST’s MLS Rookie of the Year: Shipp, Hagglund, Akindele or Birnbaum?

    Oct 22, 2014, 9:25 PM EDT

    Nick Hagglund; Michael Bradley AP

    Perhaps it isn’t the sexiest year for rookies in Major League Soccer, but there’s a quartet of names set to stick around for a while.

  15. Arsene Wenger: We went big and it paid off against Anderlecht

    Oct 22, 2014, 8:30 PM EDT

    Belgium Soccer Champions League AP

    “I had hope, it maybe didn’t look like it, but it happened,” Wenger said.

  16. It’s official: World No. 3 Colombia to face USMNT in London on Nov. 14

    Oct 22, 2014, 7:23 PM EDT

    James Rodriguez AP

    “So overall, it’s a squad with a lot of experience playing at the highest level, and this will be another great benchmark for us,” Klinsmann said.

  17. Brendan Rodgers remarks on Balotelli and Pepe’s halftime shirt swap

    Oct 22, 2014, 6:30 PM EDT

    Britain Soccer Champions League AP

    Of course many are claiming this “is the beginning of end” for Balotelli on Merseyside. That seems a bit much.

  18. VIDEO: Top 10 goals of the MLS season (heading into the final weekend)

    Oct 22, 2014, 5:40 PM EDT

    Erik Hurtado AP

    Here’s the bar, Week 33 of Major League Soccer: Please feel free to raise it.

  19. UEFA Champions League roundup: Madrid clubs, Borussia Dortmund roll

    Oct 22, 2014, 4:47 PM EDT

    Pierre-Emerick Aubameyang, AP

    We are at the halfway point in Groups A-D, and some English clubs are concerned about their fortunes to be sure.

Featured video

PST Extra: Can United beat Chelsea?