Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Apr 18, 2014, 11:08 PM EDT
A trio of players have been charged in a match-fixing ring involving 17 first-division matches in the Austrian Bundesliga since 2004.
Apr 18, 2014, 10:22 PM EDT
Everton takes on Manchester United this weekend as the American shot-stopper hopes to save their Champions League dreams.
Apr 18, 2014, 9:09 PM EDT
The German manager says when he was brought in the players were afraid of his reputation, but that fear has long since dissipated.
Apr 18, 2014, 7:38 PM EDT
Stoke City are on a tear, but they have yet to truly figure things out away from the Britannia. Can Cardiff City capitalize on the Potters’ shaky away form for a second straight surprising result?
Apr 18, 2014, 6:53 PM EDT
Whether this new corruption allegation implicates Ricardo Teixeira with regards to the Qatar World Cup bid or his ties to Barcelona, it’s more bad news for the former president of the Brazilian Football Confederation.
Apr 18, 2014, 6:09 PM EDT
With the World Cup still over two years away, Tab Ramos is beginning preparation with North American-based players.
Apr 18, 2014, 5:24 PM EDT
Jose Mourinho has guided Chelsea to an astonishing nine straight clean sheets at Stamford Bridge. Can the bottom-dwelling Black Cats pull off an unforseeable upset?
Apr 18, 2014, 4:46 PM EDT
Following in the footsteps of Samir Nasri’s comments last month, Manchester City’s Ivorian believes being from Africa is preventing him from reaching the game’s individual pinnacles.
Apr 18, 2014, 4:23 PM EDT
With Chicago the draw specialists early on, can they beat New England on Saturday? Watch live on NBCSN, 4 p.m. ET:
Apr 18, 2014, 3:05 PM EDT
With the game played in Valencia’s Mestalla Stadium, the local law enforcement decided to have some fun…at Marc Bartra’s expense.
Apr 18, 2014, 2:30 PM EDT
Where and how to watch all the PL games during Week 35:
Apr 18, 2014, 1:57 PM EDT
Three Chelsea legends to sign on the dotted line?
Apr 18, 2014, 1:10 PM EDT
Can van Basten get the best out of Johannsson?
Apr 18, 2014, 12:25 PM EDT
U.S. national team head coach speaks out on Altidore, USMNT squad, American Outlaws and more:
Apr 18, 2014, 11:30 AM EDT
Spurs and Fulham set for derby scrap, with both team desperate for three points:
Apr 18, 2014, 10:27 AM EDT
Rooney and Fellaini fit to face their old team, as United aim to scupper Everton’s top four:
Apr 18, 2014, 9:13 AM EDT
Hammers’ youngster loses battle against cancer:
Apr 18, 2014, 8:23 AM EDT
Six nominees for PFA Player and Young Player of the Year award announced:
Apr 18, 2014, 7:51 AM EDT
Beckerman and Bradley; the perfect midfield combination for the USMNT?
Apr 17, 2014, 11:33 PM EDT
MLS’s nine-match Saturday kicks off Saturday at 4:00 p.m. ET, with Chicago hosting New England on NBCSN.
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