Mar 7, 2013, 11:45 AM EDT
We all knew that David Beckham was mostly just a high-cheeked hood ornament for Paris Saint-Germain. At 37 years old, the flower of England football was never going to be part of the engine block that drives the team around gritty le Parc des Princes.
But this story in today’s New York Times perfectly frames the addition of Beckham and all his fabulous attachments, smartly capturing the bigger picture as PSG remakes its brand using a credit card unencumbered by pesky limits.
Beckham is a walking, talking metaphor for the club’s target as a bigger world brand, soccer and otherwise. (Come to think of it, the fellow must be the most handsome metaphor in the history of the world.)
The competition end will likely take care of itself as the Qatari-owned club can shop leisurely, scooping up talent with no regards for bargain scanning. The narrative as “PSG and then the rest” is already a talker around French football.
Not to put too fine a point on it, but PSG didn’t need David Beckham. Not a bit.
Not in terms of competition, at least.
Beckham the be-smoldering model, the charming showman, the ultimate jersey salesman, the traffic clogger along the (now ridiculously commercialized) Champs-Élysées? Sure, that version of Beckham can be put to swell use by PSG. In fact, they already have, as the piece shows in its opening scene setter.
Beckham’s role doesn’t have much to do with the 60-yard passes that he sprayed with such aplomb over recent years at the Home Depot Center (Soon to be the StubHub Center … keep up now!). Rather, it’s all about PSG stretching beyond its quaint little French stomping ground – well, they make it seem quint – and moving on up, into in a more tony global soccer neighborhood.
As the NYT piece says:
… the team wants to win, but not necessarily in France. It wants attention but not necessarily from Parisians. And it wants stars but not necessarily only the on-the-field soccer variety.”
Oct 22, 2014, 6:30 PM EDT
Of course many are claiming this “is the beginning of end” for Balotelli on Merseyside. That seems a bit much.
Oct 22, 2014, 5:40 PM EDT
Here’s the bar, Week 33 of Major League Soccer: Please feel free to raise it.
Oct 22, 2014, 4:47 PM EDT
We are at the halfway point in Groups A-D, and some English clubs are concerned about their fortunes to be sure.
Oct 22, 2014, 4:41 PM EDT
It was a night to forget for the home side, as Real ruled at Anfield. Here’s what we learned.
Oct 22, 2014, 4:36 PM EDT
The 21-year-old Honduran international did what a dangerous Alexis Sanchez couldn’t, but Arsenal was rescued late.
Oct 22, 2014, 4:34 PM EDT
Ronaldo, Benzema and co. put on a clinic at Anfield, as Liverpool are taught a lesson.
Oct 22, 2014, 2:54 PM EDT
The CAF claimed Platini said something he didn’t, and it hurt his feelings.
Oct 22, 2014, 2:14 PM EDT
Here’s what it’s like at Anfield, as Liverpool host Real Madrid in the UEFA Champions League.
Oct 22, 2014, 1:58 PM EDT
With yesterday’s goal frenzy, will today give us the same excitement?
Oct 22, 2014, 1:34 PM EDT
This is the second time Robinho is under investigation for such an alleged incident.
Oct 22, 2014, 12:17 PM EDT
NYCFC’s first Designated Player will be returning to the United States to fulfill commercial and marketing obligations, and it’s unclear whether he will make his way back to Australia to finish out his loan.
Oct 22, 2014, 11:36 AM EDT
Now that he’s back from a hernia problem, the American told Stoke’s YouTube channel that he is no longer a right-back and the club is aware of where he wants to play.
Oct 22, 2014, 10:51 AM EDT
Rog and Davo gain whiplash from QPR-Liverpool, and the Jurgen Klinsmann-Don Garber saga.
Oct 22, 2014, 10:28 AM EDT
After 10 years with the club, Gourlay has stepped down.
Oct 22, 2014, 9:20 AM EDT
The MLS side was eliminated from group stage play on an away goals tiebreaker as Honduran side Olimpia goes through.
Oct 22, 2014, 8:42 AM EDT
Norwich striker Cameron Jerome complained to Mark Clattenburg that a Leeds player was racially abusing him, and the matter is being investigated.
Oct 22, 2014, 7:46 AM EDT
Arsenal’s energetic German winger loves the club, but admitted he can’t sit on the bench forever.
Oct 21, 2014, 11:10 PM EDT
“On behalf of the club, I would like to apologise to the QPR supporters for the embarrassment this has caused,” Fernandes wrote.
Oct 21, 2014, 10:15 PM EDT
Who scored the best goal in Tuesday’s Champions League action?
Oct 21, 2014, 9:00 PM EDT
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