Apr 5, 2013, 6:45 PM EDT
Yeah, it’s a PR campaign for a new uniform – you know, the garb that your favourite team seems to change minimally every year, all in the name of replica jersey sales.
But to give Chelsea credit (and that’s not a sentence anyone’s written often this season), the teaser promo for their Adidas garb is a little artistic, a little dramatic, and pretty original, in a Blue Man Group sort of way.
Check out video and images here as the Premier League club put a very literal spin on their old Blue is the Color anthem. And watch John Terry dive into a paint bath.
After the dismal season the team’s endured so far, maybe this is a good way of showing the fans that while the players don’t bleed blue, they certainly drip it.
Jul 25, 2014, 1:39 PM EDT
Things are looking dicey at Southampton, where yet another player is set to skip town.
Jul 25, 2014, 12:51 PM EDT
A one-year move and mutual respect between the coach and player could make this a relatively-shrewd move for the Blues.
Jul 25, 2014, 12:09 PM EDT
Jerry Bengston is going on loan to Belgrano, while New England president Brian Bilello is working on a number of attacking options.
Jul 25, 2014, 11:24 AM EDT
Dynamo president Chris Canetti made waves when he said the team would be adding to the DaMarcus Beasley signing soon with a World Cup starter.
Jul 25, 2014, 11:11 AM EDT
World Cup final, so what? Diego Maradona is not pleased with the way his nation played in Brazil.
Jul 25, 2014, 9:55 AM EDT
Barring something wild, young Eliaquim Mangala is taking his French national team talent to Manchester.
Jul 25, 2014, 9:05 AM EDT
It can be the soccer tournament that changes Russia forever (so implies FIFA)
Jul 25, 2014, 7:57 AM EDT
The 27-year-old Chilean is very much in demand, but also happy at a Champions League club.
Jul 25, 2014, 1:21 AM EDT
Olmes Garcia’s second half double lifted RSL.
Jul 24, 2014, 11:25 PM EDT
Introduced to the media in Houston, Beasley said he’s move on from midfield.
Jul 24, 2014, 10:24 PM EDT
With Wenger interview, SI had to get Zelalem out of the way first.
Jul 24, 2014, 9:16 PM EDT
Reds’ owner does not want a repeat of last year’s weaknesses.
Jul 24, 2014, 8:02 PM EDT
NBC Sports and Fathom Events are taking Premier League soccer to the big screen.
Jul 24, 2014, 7:10 PM EDT
Balotelli, Honda, Muntari, and more from the Rossoneri’s N.Y. training.
Jul 24, 2014, 7:04 PM EDT
Pinto will depart after failing to come to new terms with the federation.
Jul 24, 2014, 6:12 PM EDT
After appearing three times at Brazil 2014, Besic is set to add depth behind Gareth Barry and James McCarthy.
Jul 24, 2014, 5:21 PM EDT
Adu close to joining the 10th club in his 11-year career.
Jul 24, 2014, 4:08 PM EDT
After seeing time with the senior squad, 18-year-old prospect will be sidelined indefinitely.
Jul 24, 2014, 3:25 PM EDT
The Colombian striker takes a few hacks before AS Monaco’s friendly in Miami against Atletico National.
Jul 24, 2014, 2:50 PM EDT
Limited to just 16 matches last year after his big transfer from Liverpool to West Ham, Carroll is battling another ailment this season.
- Didier Drogba has officially rejoined Jose Mourinho at Chelsea 0
- FIFA says World Cup will stay in Russia, “can achieve positive change” 2
- DaMarcus Beasley, introduced in Houston: I see myself as a left back 1
- Wenger talks Zelalem, gets taste of U.S. obsession for potential international 3
- EXCLUSIVE: Manchester United’s new signing Ander Herrera focused on success 2
- Serbian boss: Freddy Adu sought by Europa, UCL clubs in Serbia, Cyprus 0