Apr 5, 2013, 6:45 PM EST
Yeah, it’s a PR campaign for a new uniform – you know, the garb that your favourite team seems to change minimally every year, all in the name of replica jersey sales.
But to give Chelsea credit (and that’s not a sentence anyone’s written often this season), the teaser promo for their Adidas garb is a little artistic, a little dramatic, and pretty original, in a Blue Man Group sort of way.
Check out video and images here as the Premier League club put a very literal spin on their old Blue is the Color anthem. And watch John Terry dive into a paint bath.
After the dismal season the team’s endured so far, maybe this is a good way of showing the fans that while the players don’t bleed blue, they certainly drip it.
Jan 30, 2015, 12:02 PM EST
PST’s Lead Writer and Editor predicts the winners and losers in Week 23.
Jan 30, 2015, 11:40 AM EST
There are big ones, and there are bigger ones… and this one’s a doozy.
Jan 30, 2015, 10:54 AM EST
There’s quite a bit of saccharine in this perfect PR story, but it’s a cool tale nonetheless.
Jan 30, 2015, 10:19 AM EST
“We have more 49ers season ticket holders in Sacramento than we do in San Francisco,” the 49ers CEO said
Jan 30, 2015, 9:33 AM EST
The Manchester City manager made the comments during the pre-Chelsea press conference on Friday.
Jan 30, 2015, 8:48 AM EST
Louis van Gaal’s Red Devils host Leicester City at 10am ET on Saturday.
Jan 30, 2015, 7:46 AM EST
This further limits Jose Mourinho’s options for Saturday’s match, and will also keep Costa from a trip to Aston Villa and a visit from Everton.
Jan 30, 2015, 7:35 AM EST
Much like their signing and loaning back of Divock Origi at Lille this summer, Liverpool manager Brendan Rodgers makes an investment in the future.
Jan 29, 2015, 10:30 PM EST
Osvaldo-to-Juventus could mean Giovinco-to-Toronto happens six months early.
Jan 29, 2015, 9:30 PM EST
The latest update from Beckham on building a stadium, bringing an MLS team to Miami.
Jan 29, 2015, 7:41 PM EST
Friendly banter among teammates, when done right, is downright hilarious.
Jan 29, 2015, 7:10 PM EST
What went down on Thursday, the 29th day of this January transfer window? A full recap, inside.
Jan 29, 2015, 5:36 PM EST
Agudelo is back in MLS, where he probably should have been all along.
Jan 29, 2015, 5:12 PM EST
The future boss at Anfield? Sturridge is quite sure of it.
Jan 29, 2015, 3:18 PM EST
Putin and Russia have already had to cut costs for the 2018 World Cup.
Jan 29, 2015, 2:43 PM EST
Arsenal’s main man is touch and go for this weekend’s game against Aston Villa.
Jan 29, 2015, 2:00 PM EST
Liverpool’s leading striker could return to action this Saturday after five months out.
Jan 29, 2015, 1:02 PM EST
With players out and title dreams on the line, how will Chelsea and City line up on Saturday?
Jan 29, 2015, 12:18 PM EST
Costa set to protest FA charges to avoid three-game ban.
Jan 29, 2015, 11:43 AM EST
Watch Klinsmann’s insane piece of skill from the friendly vs. Chile on Wednesday. My word.
- Prince-Wright’s Premier League picks: Manchester City, Arsenal, Saints to win 0
- Premier League Preview: Chelsea vs. Manchester City 0
- Ban upheld: Diego Costa to miss Saturday’s visit from Manchester City, 2 more 3
- Report: Liverpool hoping to buy Ings, loan striker back to Burnley for season 1
- David Beckham says progress still being made toward MLS stadium in Miami 1
- DONE DEAL: Mattia Destro, Juan Agudelo sign with new clubs AC Milan, New England Revolution 0