Skip to content

Liverpool’s Ian Ayre says club’s transfer policy has improved after “leap of faith”

Apr 18, 2013, 9:13 PM EDT

Leaders in Sport Getty Images

Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.

Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”

One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.

Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”

The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.

There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.

Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”

The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.

Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.

Latest Posts
  1. Luis Suarez says if he comes back to England, it would only be with Liverpool

    Mar 29, 2015, 2:55 PM EDT

    Suarez Getty Images

    Luis Suarez was candid as ever after Gerrard’s charity match, and he opened up the possibility of a Premier League return down the road.

  2. WATCH: Thierry Henry displays silky move at Gerrard charity match

    Mar 29, 2015, 12:05 PM EDT

    Henry Getty Images

    Thierry Henry showed off his sparkling passing skills at Steven Gerrard’s testimonial.

  3. Aron Johannsson replaced on USMNT roster by Jordan Morris due to toe infection

    Mar 29, 2015, 10:43 AM EDT

    Morris Getty Images

    The United States loses one of their goalscorers from Friday’s friendly, but now it’s a youngster’s turn to make a statement.

  4. Southampton posts first profit since administration

    Mar 29, 2015, 10:14 AM EDT

    Southampton Getty Images

    A whopping turnaround, led by owner Katharina Liebherr, has taken place at St. Mary’s and the financial evidence is there.

  5. Belgium coach says Januzaj must earn his spot back at Manchester United

    Mar 29, 2015, 9:40 AM EDT

    JanuzajWilmots Getty Images

    If Adnan Januzaj wants to make a return to the Belgium squad, he must focus on earning playing time at his club first.

  6. Report: Aston Villa owner Randy Lerner set to sell team to UK group

    Mar 29, 2015, 8:13 AM EDT

    Lerner Getty Images

    An agreement has reportedly been reached between the current American owner and a domestic ownership group.

  7. Gareth Bale fires back at club critics after Wales success

    Mar 29, 2015, 7:34 AM EDT

    Bale Getty Images

    Gareth Bale knows what people are saying about his recent play at Real Madrid, but he’s not listening.

  8. MLS Snapshot: FC Dallas 0-0 Seattle Sounders

    Mar 28, 2015, 10:41 PM EDT

    Zach Loyd, FC Dallas Zach Loyd, FC Dallas

    A disappointing result for FCD, given Seattle’s lack of Dempsey and Martins, but a great one considering their early red card.

  9. MLS Snapshot: Vancouver Whitecaps 2-1 Portland Timbers

    Mar 28, 2015, 10:06 PM EDT

    Vancouver Whitecaps Vancouver Whitecaps

    Three more points for Vancouver, who win it late on Robert Earnshaw’s Whitecaps debut. He scores for everyone.

  10. MLS Snapshot: D.C. United 1-0 LA Galaxy

    Mar 28, 2015, 9:15 PM EDT

    D.C. United Getty Images

    It was the late, late, late show at RFK Stadium, and despite being thoroughly outplayed, D.C. United go home with three points.

  11. MLS Snapshot: New York City FC 0-1 Sporting Kansas City

    Mar 28, 2015, 9:04 PM EDT

    Ike Opara, Sporting Kansas City Ike Opara, Sporting Kansas City

    Sporting KC get their first victory of the season, while NYCFC suffer their first defeat of the year — and history.

  12. EURO 2016 qualifying roundup: Netherlands, Italy rescue draws; Bale, Wales go top

    Mar 28, 2015, 6:30 PM EDT

    Gareth Bale, Wales Gareth Bale, Wales

    It wasn’t a great day to be a traditional European giant, but it was a great day to be Gareth Bale and Wales.

  13. MLS Snapshot: New England Revolution 2-1 San Jose Earthquakes

    Mar 28, 2015, 5:00 PM EDT

    Kelyn Rowe, New England Revolution Getty Images

    A dominant performance — and the three points to match — from the Revs…finally.

  14. Orlando City SC field a four-man bench due to injuries, MLS playing through int’l window

    Mar 28, 2015, 4:30 PM EDT

    Kaka, Orlando City SC Kaka, Orlando City SC

    Think that MLS playing through int’l windows isn’t a big deal? Let’s ask Orlando City what they think about it.

  15. If you only read one story on Sol Campbell today, let it be this one.

    Mar 28, 2015, 2:50 PM EDT

    Preview Screening of 'Invincibles' Getty Images

    Campbell was capped 73 times, and is England’s second-youngest captain. Clearly he knows that, too.

  16. WATCH: Gareth Bale just scored a nice free kick for Wales… if you’re into that sort of thing

    Mar 28, 2015, 2:21 PM EDT

    Israel Wales Euro Soccer AP

    A win would give Wales a two-point lead in Group B with a game-in-hand on both Israel and Cyprus.

  17. Freddy Adu has joined a new club, this one in Finland

    Mar 28, 2015, 1:39 PM EDT

    CBMeXdCVIAAteBM-300x225

    The Canaries finished in 7th place last season in the Veikkausliiga, Finland’s top-flight.

Featured video

Week 30: Headline PL moment