Apr 18, 2013, 9:13 PM EDT
Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.
Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”
One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.
Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”
The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.
There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.
Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”
The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.
Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.
Jul 1, 2015, 11:11 PM EDT
Full credit to England for an inspiring World Cup, and to Japan for getting to a second straight World Cup final.
Jul 1, 2015, 10:51 PM EDT
Three weeks from tonight are the Gold Cup semifinals, with the final on July 26 in Philadelphia.
Jul 1, 2015, 10:11 PM EDT
From Brandi Chastain and Jeb Brovsky to total strangers from England and beyond, my goodness, people are trying to console Laura Bassett.
Jul 1, 2015, 9:12 PM EDT
United says it remains committed to bringing MLS to Minnesota, and it’s worth wondering if the rival Minnesota group is hampering progress.
Jul 1, 2015, 9:02 PM EDT
Defending champion Japan advances to second straight Women’s World Cup final.
Jul 1, 2015, 8:20 PM EDT
Big story for Dortmund, even if it’s a bit under-the-radar.
Jul 1, 2015, 7:30 PM EDT
Donovan, of course, was left off the World Cup roster last summer by Klinsmann, much to the chagrin of many U.S. fans.
Jul 1, 2015, 6:45 PM EDT
England’s fairytale run to its first Women’s World Cup semifinal meets the reigning champions in Edmonton on Wednesday
Jul 1, 2015, 5:50 PM EDT
Shay Facey knows Lampard from his time at Manchester City, and wasn’t bashful in praising the situation.
Jul 1, 2015, 4:26 PM EDT
He’s the latest addition for Roberto Mancini at the San Siro, along with Monaco midfielder Geoffrey Kondogbia and Granada defender Jeison Murillo.
Jul 1, 2015, 3:00 PM EDT
As we gear up for a massive Gold Cup tournament, here’s a look at the superstars who will be on show in the United States of America.
Jul 1, 2015, 2:20 PM EDT
With the summer transfer window officially open, plenty of deals have started to trickle through. Here’s a roundup of the latest.
Jul 1, 2015, 1:50 PM EDT
USWNT legend Wambach joins the Dan Patrick show to preview the Women’s World Cup final.
Jul 1, 2015, 1:15 PM EDT
Can the Three Lionesses cause another upset to set up a clash with the USA in the final?
Jul 1, 2015, 12:30 PM EDT
Colombian forward is inching towards a move to Stamford Bridge.
Jul 1, 2015, 11:50 AM EDT
After giving away a PK in a pivotal moment of the USWNT’s World Cup semifinal, Johnston thanked her teammates for their support.
Jul 1, 2015, 11:19 AM EDT
The little magician grabbed three assists and carved open Paraguay’s defense time and time again. Sublime.
Jul 1, 2015, 10:50 AM EDT
Spanish club reveal snazzy new jerseys with plenty of meaning behind them. Check out the rainbow inspired get-up, here.
Jul 1, 2015, 10:15 AM EDT
Despite Di Maria’s stop-start debut campaign at Old Trafford, the Argentine international still has the backing of his teammates.
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