Apr 18, 2013, 9:13 PM EST
Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.
Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”
One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.
Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”
The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.
There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.
Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”
The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.
Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.
Nov 26, 2014, 11:15 PM EST
Is the FA getting too involved in non-events?
Nov 26, 2014, 10:30 PM EST
Wenger was in good spirits following his side’s victory that put an end to his two-match losing skid.
Nov 26, 2014, 9:50 PM EST
Yes, Barkley dove and yes, (news flash) Martinez is overly protective of his players.
Nov 26, 2014, 9:10 PM EST
Thigh injury sidelines Moses for 8 weeks.
Nov 26, 2014, 8:32 PM EST
“I feel that right now I am playing some of the best football of my career,” Fabregas said.
Nov 26, 2014, 7:38 PM EST
“It goes without saying, I’d love to come,” Heskey told BBC Radio Leicester.
Nov 26, 2014, 6:44 PM EST
Poor Franck. All fired up and not even on the 23-man shortlist.
Nov 26, 2014, 6:00 PM EST
Can Liverpool build off this draw in Sofia? Their manager Brendan Rodgers has cause for optimism.
Nov 26, 2014, 5:21 PM EST
All the action from the penultimate games in Groups A-D, as two teams booked their spot in the last 16.
Nov 26, 2014, 5:19 PM EST
The raid on Southampton continues, as their recruiting guru heads to Spurs.
Nov 26, 2014, 4:43 PM EST
It was an upbeat display from the Gunners, who move on to the Champions League knockout stage.
Nov 26, 2014, 4:42 PM EST
Reds cough up late goal, but can still advance to the last 16 of the UCL with a win over Basel in their final group game.
Nov 26, 2014, 4:10 PM EST
Watch Ronaldo go level with Raul as he puts some pressure on Messi.
Nov 26, 2014, 3:41 PM EST
Good start for the Arsenal, scoring early through Yaya Sanogo.
Nov 26, 2014, 3:10 PM EST
As Tottenham continue to struggle, Mauricio Pochettino believes his team needs more rest between competitions.
Nov 26, 2014, 2:27 PM EST
The Zenit skipper earned three points for the home side as Benfica’s Champions League dreams ended in St. Petersburg.
Nov 26, 2014, 1:58 PM EST
Follow all the action from the UCL’s eight games on Wednesday, right here.
Nov 26, 2014, 1:13 PM EST
Former Reds’ goalkeeper Bruce Grobbelaar had some choice words for the struggling Simon Mignolet as Liverpool’s tumultuous season continues.
Nov 26, 2014, 12:29 PM EST
The Bayern star was outshone by Sergio Aguero’s hat trick in Munich’s 3-2 loss to Manchester City.
Nov 26, 2014, 11:30 AM EST
Stoke City will be without their on-loan winger as the Nigerian international is sidelined with a thigh injury.
- Despite their struggles, Liverpool’s season intact as spirit shines through 3
- Champions League roundup: Arsenal, Atletico Madrid through, tense elsewhere 3
- Ludogorets 2-2 Liverpool: Late equalizer spells more misery for Reds, but there’s hope 1
- Men in Blazers podcast: Kyle Martino joins to talk Thanksgiving and tie knots 0
- Champions League Wednesday preview: Arsenal can advance, Liverpool need kick-start 1
- Jose Mourinho to Schalke after Chelsea’s 5-0 win: “It’s not your fault” 1