Apr 18, 2013, 9:13 PM EDT
Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.
Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”
One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.
Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”
The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.
There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.
Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”
The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.
Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.
Diego Costa will be available to Chelsea this weekend, says Jose Mourinho; QPR and Blues to tangle on NBCSN
Oct 31, 2014, 11:26 AM EDT
Chelsea and QPR kick-off at 11am ET on NBCSN this Saturday.
Oct 31, 2014, 11:10 AM EDT
Here’s how PST’s editor and lead writer sees things panning out this weekend.
Oct 31, 2014, 10:30 AM EDT
We are a quarter of the way through the season. Scary, right? Anyway, here’s our latest rankings of power.
Oct 31, 2014, 10:21 AM EDT
“Some weren’t in the European finals, some weren’t even domestic champions,” said Jesus. Others were, and weren’t nominated. We’ll give out some props.
Oct 31, 2014, 9:40 AM EDT
Suddenly-hot Newcastle United put their three-match win streak on the line when they host Liverpool on Saturday morning.
Oct 31, 2014, 8:40 AM EDT
Bradley Wright-Phillips netted twice in the final 13 minutes and Sporting KC coach Peter Vermes was left to explain the loss.
Oct 31, 2014, 7:47 AM EDT
It’s difficult to imagine him playing in a different shirt, but one-club men grow more rare by the season.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
Oct 30, 2014, 2:49 PM EDT
In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.
Oct 30, 2014, 2:25 PM EDT
So who do you have tonight: the Red Bulls or the champs?
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