Skip to content

Liverpool’s Ian Ayre says club’s transfer policy has improved after “leap of faith”

Apr 18, 2013, 9:13 PM EDT

Leaders in Sport Getty Images

Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.

Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”

One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.

Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”

The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.

There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.

Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”

The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.

Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.

Latest Posts
  1. Liverpool plays to compact 1-0 win over Olympiacos

    Jul 27, 2014, 11:08 PM EDT

    LiverpoolOlympiacos AP

    Liverpool looks focused on improving its shape heading into the upcoming Premier League season.

  2. MLS Roundup: Dallas pulls out heroic draw, Valeri gives Timbers late win

    Jul 27, 2014, 10:17 PM EDT

    Fernandez Getty Images

    Raul Fernandez held Vancouver to a draw while Portland won a 3-2 barnburner with Montreal.

  3. Petr Cech says he won’t back down at Chelsea anytime soon

    Jul 27, 2014, 7:24 PM EDT

    Cech Getty Images

    With Thibaut Courtois hot on his trail, Petr Cech isn’t about to let the youngster’s hype get in the way of his 11-year Chelsea career.

  4. VIDEO: Mario Balotelli takes amazing selfie with two pitch invaders

    Jul 27, 2014, 6:43 PM EDT

    Source, Twitter: @NA_B27 Source, Twitter: @NA_B27

    AC Milan got hosed, but Mario Balotelli had some fun as a second-half substitute.

  5. Martinez tells Everton fans “of course we’ll get” Lukaku

    Jul 27, 2014, 6:26 PM EDT

    MartinezLukaku Getty Images

    It may have been in jest, but Roberto Martinez has set rumors alight.

  6. Teams confirm Dejan Lovren completes transfer from Southampton to Liverpool

    Jul 27, 2014, 5:37 PM EDT

    Lovren Getty Images

    Lovern becomes the third Southampton player to move to Liverpool this summer.

  7. Four thoughts from Manchester City vs. AC Milan (including Balotelli’s on-field selfie!)

    Jul 27, 2014, 4:56 PM EDT

    20140727-181926.jpg

    AC Milan got thumped for the second straight US preseason friendly. What does it mean?

  8. Premier League return for Van der Vaart? His old manager Redknapp hopes so

    Jul 27, 2014, 4:50 PM EDT

    VanderVaart AP

    Having played under Redknapp for 2 years at Spurs, the QPR boss wants him back.

  9. Jan Vertonghen says Spurs have offered him a new 5-year contract

    Jul 27, 2014, 4:09 PM EDT

    Vertonghen Getty Images

    With a good World Cup, Spurs has affirmed the importance of Jan Vertonghen’s presence to their back line.

  10. Carlo Tavecchio in racism row after calling African players “banana eaters”

    Jul 27, 2014, 3:12 PM EDT

    Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans. Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans.

    What Italy needs is an FIGC president that works to prevent racism, not one that uses racist terms when referring to players from elsewhere.

  11. Cuauhtémoc Blanco is back in the top division of Mexican soccer

    Jul 27, 2014, 2:19 PM EDT

    blanco AP

    At 41 years of age, the forward has made a return with Puebla, although he was unable to help his new side break a goalless draw.

  12. Michael Bradley was none too pleased with officials in Toronto’s loss to Kansas City

    Jul 27, 2014, 1:26 PM EDT

    michael_bradley Getty Images

    The referee handed out eight yellows and sent a Kansas City player off, although they still came back to take all three points.

  13. Pep Guardiola has a job for life at Bayern Munich

    Jul 27, 2014, 12:33 PM EDT

    Germany Soccer Champions League AP

    The manager can stop worrying — he doesn’t need to keep bringing in multiple trophies to keep his job with the Bavarian giants.

  14. Thierry Henry evades questions on retirement

    Jul 27, 2014, 11:40 AM EDT

    Thierry Henry, Oriol Rosell, Soony Saad AP

    The New York Red Bulls star and former France international is adopting a wait-and-see approach to the end of his playing career.

  15. Loïc Rémy fails medical, move to Liverpool is off

    Jul 27, 2014, 10:42 AM EDT

    Newcastle United's Remy celebrates his goal against Tottenham Hotspur during their English Premier League soccer match at White Hart Lane in London Reuters

    It’s back to QPR for the forward, while Brendan Rodgers will need to seek other options to help compensate for the loss of Luis Suárez.

  16. Arsenal confirm signing of Colombia goalkeeper David Ospina

    Jul 27, 2014, 9:54 AM EDT

    ospina AP

    It’s official! The Colombia goalkeeper joins the Gunners on a long-term contract, and is expected to make his first appearance next month.

  17. Inter consider swapping Fredy Guarín for Manchester United’s Chicharito

    Jul 27, 2014, 8:59 AM EDT

    guarin Getty Images

    Internazionale need more firepower up top. United need more depth in midfield. This switch seems like an ideal solution.

  18. Carlo Ancelotti expects Ángel di María back for preseason training

    Jul 27, 2014, 8:06 AM EDT

    angel_di_maria Getty Images

    The Real Madrid manager seems to enjoy destroying the hopes of players, clubs and fans by putting to rest rumors of summer transfers.