Apr 22, 2013, 2:05 PM EDT
Soon to be Premier League champions, Manchester United, are looking to increase their riches even more as sportswear giants Nike and Warrior are set to fight it out over the club’s kit rights.
The Red Devils current strip deal with Nike nets the club $35.8m per year and is not set to expire until the end of the 2014-15 season. The club is already in the midst of a six month exclusivity period with Nike, however, during which time they can negotiate only with each other. Going into the period United has warned Nike that the club expects a significant increase on the last deal believing it will likely break the $45.7m per year mark.
United vice-chairman Ed Woodward talked about the Nike deal at the end of last year: “We feel we know, with some clarity, the value of our rights, and we are bullish about the abundance of opportunities available to accelerate the growth of this business.”
Warrior is one company creating those opportunities. The Michigan-based corporation burst onto the kit scene in 2011 when it shelled out a British record $38.1m per year to manufacture Liverpool’s strip. Since then Warrior has gone on to sign Everton’s Marouane Fellaini, Newcastle’s Jonas Guiterrez and Manchester City’s Vincent Kompany to endorsement deals in a bid to expand their brand.
Whatever the value of the deal United ends up striking with their next kit manufacturer it will only underscore the commercial drive at the Old Trafford club. Merely two weeks ago Woodward announced an astounding eight year $183m agreement with AON for the naming rights to the Red Devils’ Carrington training ground. Last July, the club went even bigger when it procured a seven year $546m deal with General Motors to have “Chevrolet” on their shirts starting in 2014.
Whether or not Warrior will be the next company to snatch a piece of the world’s second richest club will be decided over the next year. Whereas some fans worry that Warrior does not manufacture as sharp a strip as Adidas or Nike, the extra dough will nevertheless continue to pay down the shrinking debt remaining from the Glazer family’s $1.2b takeover of the club seven years ago.
Oct 1, 2014, 7:58 PM EDT
A great deal for the Revs, who will be able to add Sporting players on loan much like NYCFC can add Manchester City players.
Oct 1, 2014, 7:02 PM EDT
Maradona pledged his support for the Palestinian cause back in 2012.
Oct 1, 2014, 6:14 PM EDT
Liverpool’s struggles continue. Here’s three things we learned as they remain winless in four.
Oct 1, 2014, 5:51 PM EDT
Take in a top-flight football match anywhere in Turkey and you’ll be hard-pressed not to see at least a few flares among the fans.
Oct 1, 2014, 5:11 PM EDT
After eight games on Wednesday, here’s what happened around Europe.
Oct 1, 2014, 4:53 PM EDT
The Gunners provided one of their most stunning performances of the season on Wednesday, dismantling Group D opponents Galatasaray 4-1.
Oct 1, 2014, 4:42 PM EDT
Lackluster Liverpool now level on points with Basel, face Real Madrid in next two matches.
Oct 1, 2014, 4:15 PM EDT
“He scores when he wants. He scores when he wants. Danny Welbeck, he scores when he wants.”
Oct 1, 2014, 3:37 PM EDT
A first-half brace from Danny Welbeck and a third from Alexis Sanchez handed Arsenal some breathing room against Galatasaray.
Oct 1, 2014, 3:37 PM EDT
Arsenal are flying, so too are Leverkusen. Check out all the half time scores, here.
Oct 1, 2014, 2:44 PM EDT
The Gunners opened the Champions League group stage in disappointing form, losing 2-0 to BVB.
Oct 1, 2014, 2:24 PM EDT
Can the Reds make it two wins from two in the Champions League?
Oct 1, 2014, 1:56 PM EDT
Zenit, Monaco remain top of Group C after a dour draw in Saint Petersburg.
Oct 1, 2014, 1:38 PM EDT
Thierry Henry may be on his way out of New York City as turmoil at the top could drive him out.
Oct 1, 2014, 1:26 PM EDT
The two sides had some internet fun after yesterday’s 1-1 Champions League draw.
Oct 1, 2014, 12:20 PM EDT
The former president of CONMEBOL told Uruguayan TV that Suarez could return earlier than expected.
Oct 1, 2014, 11:40 AM EDT
That Wayne Rooney implosion? You’re gonna need Rog and Davo to break it down.
Oct 1, 2014, 11:19 AM EDT
The US fringe player picked a terrible time to be injured, with the international break on the horizon.
Oct 1, 2014, 10:28 AM EDT
With Zelalem weaving through defenders on the Arsenal U-19 team, it’s hard not to get antsy about the 17-year-old possibly playing for the United States.
Oct 1, 2014, 9:52 AM EDT
With their Champions League match in Russia behind closed doors due to a UEFA sanction, fans found a way to watch anyways, and the team rewarded the dedicated supporters.
- Report: Diego Maradona nearing deal to manage Palestinian National Team 1
- Three things we learned after Liverpool’s latest defeat, this time vs. Basel 5
- UEFA Champions League roundup: Arsenal cruise, Liverpool lose, Real Madrid win 0
- Arsenal 4-1 Galatasaray: Welbeck’s hat-trick leads 10-man Arsenal to victory 0
- Hat-Trick Hero: Danny Welbeck nails three in thumping of Galatasaray 1
- Report: Red Bull’s days in MLS are likely numbered 10