Skip to content

Manchester United set for bidding war between Nike and Warrior

Apr 22, 2013, 2:05 PM EST

Chicarito

Soon to be Premier League champions, Manchester United, are looking to increase their riches even more as sportswear giants Nike and Warrior are set to fight it out over the club’s kit rights.

The Red Devils current strip deal with Nike nets the club $35.8m per year and is not set to expire until the end of the 2014-15 season. The club is already in the midst of a six month exclusivity period with Nike, however, during which time they can negotiate only with each other. Going into the period United has warned Nike that the club expects a significant increase on the last deal believing it will likely break the $45.7m per year mark.

United vice-chairman Ed Woodward talked about the Nike deal at the end of last year: “We feel we know, with some clarity, the value of our rights, and we are bullish about the abundance of opportunities available to accelerate the growth of this business.”

Warrior is one company creating those opportunities. The Michigan-based corporation burst onto the kit scene in 2011 when it shelled out a British record $38.1m per year to manufacture Liverpool’s strip. Since then Warrior has gone on to sign Everton’s Marouane Fellaini, Newcastle’s Jonas Guiterrez and Manchester City’s Vincent Kompany to endorsement deals in a bid to expand their brand.

Whatever the value of the deal United ends up striking with their next kit manufacturer it will only underscore the commercial drive at the Old Trafford club. Merely two weeks ago Woodward announced an astounding eight year $183m agreement with AON for the naming rights to the Red Devils’ Carrington training ground. Last July, the club went even bigger when it procured a seven year $546m deal with General Motors to have “Chevrolet” on their shirts starting in 2014.

Whether or not Warrior will be the next company to snatch a piece of the world’s second richest club will be decided over the next year. Whereas some fans worry that Warrior does not manufacture as sharp a strip as Adidas or Nike, the extra dough will nevertheless continue to pay down the shrinking debt remaining from the Glazer family’s $1.2b takeover of the club seven years ago.

Latest Posts
  1. PHOTOS: 2015 MLS jerseys have been unveiled — Which is the best? Worst?

    Mar 5, 2015, 10:22 PM EST

    MLS logo MLS logo

    Because who doesn’t love to critique and compare every team’s new jerseys?

  2. WATCH: Mohamed Salah’s 60-yard dribble and wondergoal; Juventus 1-2 Fiorentina

    Mar 5, 2015, 8:53 PM EST

    Mohamed Salah, ACF Fiorentina Mohamed Salah, ACF Fiorentina

    The dribble was a thing of beauty, but he still had to apply the finish. Not a problem for Salah.

  3. Now that it’s happening, MLS’s 20th season is sure to be the best one yet

    Mar 5, 2015, 8:15 PM EST

    Kaka, Orlando City SC Kaka, Orlando City SC

    The season is officially on. Here’s a few reasons to get excited, in case you’re not already. (You should be.)

  4. 2015 MLS season preview: Real Salt Lake

    Mar 5, 2015, 7:00 PM EST

    Real Salt Lake logo

    Jeff Cassar impressed in year one, but can he rebuild RSL and make them his own in year two?

  5. 2015 MLS season preview: LA Galaxy

    Mar 5, 2015, 5:00 PM EST

    LA Galaxy logo

    Bruce’s boys are back, and once again, rebuilt. This changes little for a team with more championship aspirations.

  6. 2015 MLS season preview: Portland Timbers

    Mar 5, 2015, 4:00 PM EST

    Portland Timbers logo

    Caleb Porter’s final foray in the Rose City? He’ll need the playoffs this year, otherwise…

  7. 2015 MLS season preview: Seattle Sounders

    Mar 5, 2015, 3:19 PM EST

    Seattle Sounders logo

    After winning two of three titles last season, can the Sounders finally clinch that pesky MLS Cup?

  8. PST predicts Major League Soccer’s 2015 standings; Do you agree?

    Mar 5, 2015, 2:45 PM EST

    Kreis and Reyna have painstakingly put the inaugural NYCFC squad together. AP

    From expansion team finishing first to making the playoffs to finishing in last, our writers have varied opinions on how MLS will unfold in 2015.

  9. Premier League Playback: With 10 games to go, here’s how things stand

    Mar 5, 2015, 2:08 PM EST

    PST’s Editor and Lead Writer looks back at the midweek madness, and assesses where we are at with 10 games to go.

  10. 2015 MLS season preview: New England Revolution

    Mar 5, 2015, 1:20 PM EST

    New England logo

    Can the Revs build on a fantastic 2014? Heaps hopes so…

  11. Men In Blazers podcast: Ginormous preview of 2015 MLS season with Alexi Lalas

    Mar 5, 2015, 12:50 PM EST

    meninblazers

    In the latest MiB pod, Alexi Lalas stops by to preview the 2015 MLS season.

  12. MLS Commissioner Don Garber talks new CBA deal; hails players’ role in progress

    Mar 5, 2015, 12:20 PM EST

    MLS ALL-STAR GAME COMING BACK TO DENVER Getty Images

    Here’s what the MLS commish had to say about the new CBA, as months of negotiating finally paid off on Wednesday.

  13. Top 10 breakout players in Major League Soccer for 2015

    Mar 5, 2015, 11:40 AM EST

    Portland Timbers v Real Salt Lake Getty Images

    Who will bounce back or come from nowhere to shine in 2015? Here’s a speculative look.

  14. 2015 MLS season preview: New York Red Bulls

    Mar 5, 2015, 9:30 AM EST

    500px-New_York_Red_Bulls_logo

    How will the Red Bulls get on as Marsch ushers in a new era?

  15. Who, if anybody, won the CBA negotiations in MLS: The players or the league?

    Mar 5, 2015, 8:47 AM EST

    2013 MLS SuperDraft Presented By Adidas Getty Images

    Should the league or the players feel happier on the eve of the 2015 season after a new CBA was agreed?

  16. Winston Reid signs new long-term deal at West Ham United

    Mar 5, 2015, 8:07 AM EST

    West Ham United v Swansea City - Premier League Getty Images

    Reid is going nowhere, as New Zealand international signs new deal at Upton Park.

  17. VIDEO: QPR’s Chris Ramsey “genuinely sick” after loss to Arsenal

    Mar 4, 2015, 10:51 PM EST

    Queens Park Rangers v Arsenal - Premier League Getty Images

    Charlie Austin played well, and the club truly appeared unlucky not to find an equalizer in the 2-1 loss. They were a step off all night.

  18. No. 1 seed DC United out of CONCACAF Champions League despite win vs Alajuelense

    Mar 4, 2015, 10:00 PM EST

    concacaf-champions-league

    The aggregate loss leaves the Montreal Impact as the lone Major League Soccer hope in the CCL semifinals.