Apr 22, 2013, 2:05 PM EST
Soon to be Premier League champions, Manchester United, are looking to increase their riches even more as sportswear giants Nike and Warrior are set to fight it out over the club’s kit rights.
The Red Devils current strip deal with Nike nets the club $35.8m per year and is not set to expire until the end of the 2014-15 season. The club is already in the midst of a six month exclusivity period with Nike, however, during which time they can negotiate only with each other. Going into the period United has warned Nike that the club expects a significant increase on the last deal believing it will likely break the $45.7m per year mark.
United vice-chairman Ed Woodward talked about the Nike deal at the end of last year: “We feel we know, with some clarity, the value of our rights, and we are bullish about the abundance of opportunities available to accelerate the growth of this business.”
Warrior is one company creating those opportunities. The Michigan-based corporation burst onto the kit scene in 2011 when it shelled out a British record $38.1m per year to manufacture Liverpool’s strip. Since then Warrior has gone on to sign Everton’s Marouane Fellaini, Newcastle’s Jonas Guiterrez and Manchester City’s Vincent Kompany to endorsement deals in a bid to expand their brand.
Whatever the value of the deal United ends up striking with their next kit manufacturer it will only underscore the commercial drive at the Old Trafford club. Merely two weeks ago Woodward announced an astounding eight year $183m agreement with AON for the naming rights to the Red Devils’ Carrington training ground. Last July, the club went even bigger when it procured a seven year $546m deal with General Motors to have “Chevrolet” on their shirts starting in 2014.
Whether or not Warrior will be the next company to snatch a piece of the world’s second richest club will be decided over the next year. Whereas some fans worry that Warrior does not manufacture as sharp a strip as Adidas or Nike, the extra dough will nevertheless continue to pay down the shrinking debt remaining from the Glazer family’s $1.2b takeover of the club seven years ago.
Nov 25, 2014, 7:13 PM EST
These will be hot in the summer. But are they hot now? What do you think?
Nov 25, 2014, 6:51 PM EST
Eleven players had their options declined on Tuesday, but Colorado says they could be back with the club in January.
Nov 25, 2014, 6:03 PM EST
Recapping all the action from around Europe after a pivotal matchday in UCL play.
Nov 25, 2014, 5:55 PM EST
Berahino scored in the next match after his arrest, but has since gone cold.
Nov 25, 2014, 5:32 PM EST
Rogers talked about how working with gay and lesbian youth organizations made him realize the impact he could make as an openly-gay player.
Nov 25, 2014, 5:22 PM EST
City’s late show sets up pulsating clash in the Italian capital next month.
Nov 25, 2014, 4:46 PM EST
Citizens grab last-gasp win to boost their chances of making the last 16.
Nov 25, 2014, 4:33 PM EST
Five different players netted as Chelsea picked up its largest road Champions League win since 1999.
Nov 25, 2014, 4:10 PM EST
Suarez is off and running for Barca with a goal of exceptional class. What else did you expect?
Nov 25, 2014, 3:46 PM EST
The only other active players in the Top Ten are Chelsea’s Didier Drogba (44) and Thierry Henry (50), who obviously isn’t active with a UEFA Champions League club.
Nov 25, 2014, 3:10 PM EST
With top-quality players hardly ever available in January, the Portguese international could be a hot commodity in England.
Nov 25, 2014, 2:33 PM EST
A urinary infection has Pele in the hospital just 10 days after being released following surgery.
Nov 25, 2014, 1:55 PM EST
Follow the latest batch of UEFA Champions League matches, right here.
Nov 25, 2014, 1:05 PM EST
To be completed in two phases,
Nov 25, 2014, 12:11 PM EST
“Air Marshall” not only earned his nickname, but helped to solidify an otherwise shaky back line.
Nov 25, 2014, 11:23 AM EST
Another major move in the world of money, which is clearly what FIFA is most concerned with.
Nov 25, 2014, 10:41 AM EST
While away with the team on a road trip, the Southampton midfielder’s house was ransacked and multiple valuables stolen, including his car.
Nov 25, 2014, 9:19 AM EST
Jack Wilshere will be out “for a few games” and will see a specialist after turning his ankle hard.
Nov 25, 2014, 8:26 AM EST
A fire broke out in the one building standing in the way of Tottenham’s proposed new stadium, a fishy situation indeed.
Nov 25, 2014, 8:03 AM EST
Back after steering the club to safety last season, Stevens has a taller task ahead of him this time around.
- UEFA Champions League roundup: Chelsea win group, Man City’s late show, classy PSG 0
- Manchester City 3-2 Bayern Munich: Aguero’s hat trick hands Citizens lifeline 1
- Schalke 0-5 Chelsea: Blues with an untouchable performance against old boss 0
- Lionel Messi breaks Raul’s record for Champions League goals (video) 0
- LIVE – Champions League: Manchester City vs. Bayern Munich, Chelsea to Schalke 0
- Report: Sony will not renew sponsorship with FIFA over future World Cup shroud 3