Apr 22, 2013, 2:05 PM EDT
Soon to be Premier League champions, Manchester United, are looking to increase their riches even more as sportswear giants Nike and Warrior are set to fight it out over the club’s kit rights.
The Red Devils current strip deal with Nike nets the club $35.8m per year and is not set to expire until the end of the 2014-15 season. The club is already in the midst of a six month exclusivity period with Nike, however, during which time they can negotiate only with each other. Going into the period United has warned Nike that the club expects a significant increase on the last deal believing it will likely break the $45.7m per year mark.
United vice-chairman Ed Woodward talked about the Nike deal at the end of last year: “We feel we know, with some clarity, the value of our rights, and we are bullish about the abundance of opportunities available to accelerate the growth of this business.”
Warrior is one company creating those opportunities. The Michigan-based corporation burst onto the kit scene in 2011 when it shelled out a British record $38.1m per year to manufacture Liverpool’s strip. Since then Warrior has gone on to sign Everton’s Marouane Fellaini, Newcastle’s Jonas Guiterrez and Manchester City’s Vincent Kompany to endorsement deals in a bid to expand their brand.
Whatever the value of the deal United ends up striking with their next kit manufacturer it will only underscore the commercial drive at the Old Trafford club. Merely two weeks ago Woodward announced an astounding eight year $183m agreement with AON for the naming rights to the Red Devils’ Carrington training ground. Last July, the club went even bigger when it procured a seven year $546m deal with General Motors to have “Chevrolet” on their shirts starting in 2014.
Whether or not Warrior will be the next company to snatch a piece of the world’s second richest club will be decided over the next year. Whereas some fans worry that Warrior does not manufacture as sharp a strip as Adidas or Nike, the extra dough will nevertheless continue to pay down the shrinking debt remaining from the Glazer family’s $1.2b takeover of the club seven years ago.
Apr 26, 2015, 12:44 AM EDT
It was a bad night to be a goalkeeper. A really, really bad night.
Apr 26, 2015, 12:36 AM EDT
Winning on the road in MLS is always impressive. Doing it 3,000 miles from home and with a five-man bench is downright remarkable.
Apr 25, 2015, 10:55 PM EDT
MLS Game of the Year? Probably. It had a little bit of everything, including some amazing goals you HAVE to see.
Apr 25, 2015, 9:42 PM EDT
Good luck stopping the Revs, now that they’ve got a head of steam behind them. Another Cup run looks likely.
Apr 25, 2015, 9:33 PM EDT
Crew SC’s four-headed attacking monster completely shredded the Union’s defense. The Black and Gold are very for real.
Apr 25, 2015, 7:44 PM EDT
As long as Barcelona keep winning, the La Liga title is theirs. The way they’re going at the moment, they might just win out.
Apr 25, 2015, 6:59 PM EDT
With four teams separated by two points for the final relegation place, it’s becoming an absolute dogfight. The 2 Robbies break it down.
Apr 25, 2015, 5:30 PM EDT
When in a relegation dogfight, win any way you can. That’s the message from Nigel Pearson, and that’s what Leicester City have done.
Apr 25, 2015, 4:30 PM EDT
Play poorly and win, or play well and lose? You can’t always have it both ways, which benefitted Man City on Saturday.
Apr 25, 2015, 4:00 PM EDT
Sherwood’s men were certainly hard done by away to Manchester City. It’s hard not to agree with the Villa boss.
Apr 25, 2015, 3:30 PM EDT
With Watford officially promoted, who’s next? (Hint: It won’t be Boro.)
Apr 25, 2015, 3:20 PM EDT
Recaps, reaction, videos and more from all eight PL games on Saturday.
Apr 25, 2015, 2:46 PM EDT
Rodgers: “It’s an area we’ll look at in the summer.”
Apr 25, 2015, 2:35 PM EDT
Citizens survive second half Villa comeback to move up to second, cement spot in top four.
Apr 25, 2015, 2:32 PM EDT
Three of four “bottom five” clubs who played on Saturday picked up a point, including one side scooping up a massive three points to leap off the bottom of the table.
Apr 25, 2015, 2:01 PM EDT
Messi now has at least 50 goals in four seasons during his career.
Apr 25, 2015, 1:48 PM EDT
Mexico national teamer Miguel Layun posted this video on Twitter, as the club learns its been promoted and the bus goes absolutely bonkers.
Apr 25, 2015, 1:18 PM EDT
Aguero? He doesn’t miss from there, and the USMNT keeper was left with his head in his hands. It’s 1-0 City at half.
Apr 25, 2015, 12:49 PM EDT
Swans found goals from Nelson Olivera, Gylfi Sigurdsson and Jack Cork to build a 3-1 lead before Siem de Jong netted late.
Apr 25, 2015, 12:46 PM EDT
The Hornets are back in the PL for just the third time in their history.
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