Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Sep 21, 2014, 1:55 PM EDT
We didn’t see this coming, and neither did Frank Lampard.
Sep 21, 2014, 12:57 PM EDT
Pablo Zabaleta’s second yellow card changed the game, but a former Chelsea legend came back to haunt them.
Sep 21, 2014, 12:55 PM EDT
Everton started early and saw much of the ball but Crystal Palace got a few breaks and took advantage to pick up their first win of the season.
Sep 21, 2014, 11:21 AM EDT
Mario Balotelli put an LOL up on Twitter at Manchester United’s expense, and subjected himself to some horrible racial abuse.
Sep 21, 2014, 10:57 AM EDT
Despite heavy defeat, United’s new attacker scores goal of the season contender.
Sep 21, 2014, 10:51 AM EDT
Everton has sewn the seeds for a good run of form and are hoping to build on recent success against a struggling Palace squad.
Sep 21, 2014, 10:42 AM EDT
Diego Costa hsa been in fantastic form to begin his Premier League career, and has the chance to fire Chelsea five points clear at the top of the table.
Sep 21, 2014, 10:26 AM EDT
Manchester United were left shell-shocked after blowing a 3-1 lead against Premier League minnows.
Sep 21, 2014, 10:22 AM EDT
Spurs offered little as James Morrison propelled West Brom off the bottom of the table.
Sep 21, 2014, 9:33 AM EDT
Championship side Leeds is dipping into Eastern Europe to find their new manager.
Sep 21, 2014, 8:53 AM EDT
King Power Stadium is bursting with attacking skill as three goals have come within the opening 20 minutes.
Sep 21, 2014, 8:07 AM EDT
Mauricio Pochettino has to navigate a pair of fixtures in four days thanks to the Europa League, and will look to avoid the first defeat to West Brom at White Hart Lane in 30 years.
Sep 21, 2014, 7:48 AM EDT
Radamel Falcao makes his first start for Manchester United who look to build on a strong win last weekend.
Sep 21, 2014, 7:25 AM EDT
Strootman has hired a man with a solid reputation to try and bring down Roma’s insane asking price.
Sep 21, 2014, 1:55 AM EDT
Highlights and recaps from the seven-match night in Major League Soccer.
Sep 21, 2014, 12:49 AM EDT
Alan Gordon’s late winner moves LA even with Seattle at the top of Major League Soccer.
Sep 20, 2014, 10:25 PM EDT
Arsenal’s manager lauded his team’s concentration in its 3-0 win at Villa Park.
Sep 20, 2014, 9:27 PM EDT
Bradley Wright-Phillips is closing in on history after his season’s third hat trick.
Sep 20, 2014, 8:02 PM EDT
Can Chelsea stay perfect by beating Man City? Will United win again? How will Spurs, Everton do after Europa League action? Super Sunday is upon us.
Sep 20, 2014, 7:52 PM EDT
Arsenal became the first to break through Aston Villa, while Sam Allardyce’s plans came to fruition in East London.
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