Skip to content

A media day in Washington with Jurgen Klinsmann and U.S. national team coaching staff

Apr 24, 2013, 7:30 AM EDT

us soccer

WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.

This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.

It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.

Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.

So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.

We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.

The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend.  And the cynic would not be 100 percent wrong.

But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.

At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.source:

Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.

Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.

They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.

Latest Posts
  1. Robbie Keane: One of the greatest goalscorers of all-time?

    Sep 5, 2015, 12:03 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwy3m2myodcwyznkm2nmnje1mjvmntbky2u0mgflnjew AP

    You probably have never heard his name mentioned in the debate, but the numbers prove he’s near the top of the list.

  2. AC Milan boss calls out “overweight” Balotelli, demands improvement

    Sep 5, 2015, 11:06 AM EDT

    Aston Villa v Liverpool - FA Cup Semi-Final Getty Images

    Another team for Mario Balotelli, another manager that’s unhappy with his performance.

  3. San Marino manager accuses England boss Roy Hodgson of disrespect ahead of EURO qualifier

    Sep 5, 2015, 10:10 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwflndvhnti0yjfjngzlotk3mgvlyjgxodhlmwu5mzqw AP

    A light-hearted joke was taken as disrespect by San Marino, who will need all the motivation they can get when taking on England today.

  4. Raheem Sterling causes stir with “Snakes on a Plane” Instagram post

    Sep 5, 2015, 9:15 AM EDT

    Stoke City v Liverpool - Premier League Getty Images

    Raheem Sterling’s latest social media post had many people laughing. Liverpool supporters, not so much…

  5. International friendly roundup: Mexico draws Trinidad & Tobago, Argentina scores seven

    Sep 5, 2015, 8:17 AM EDT

    Keron Cummings, Javier Guemez AP

    Catch up on all of the action from Friday’s international friendlies, as Mexico has some improving to do before the CONCACAF playoff.

  6. USMNT player ratings: How Klinsmann’s men fared against Peru

    Sep 4, 2015, 10:39 PM EDT

    Jozy Altidore, Gyasi Zardes, Bobby Wood AP

    The United States put in a pretty good team performance tonight, but questions still remain at center-back.

  7. Three things we learned from USMNT’s comeback win vs. Peru

    Sep 4, 2015, 9:55 PM EDT

    Brad Guzan, Renato Tapia, Geoff Cameron, Tim Ream Brad Guzan, Renato Tapia, Geoff Cameron, Tim Ream

    A superb second half comeback from Klinsmann’s boys has exonerated some of the Gold Cup demons.

  8. USMNT 2-1 Peru: Altidore double leads USA to come-from-behind win

    Sep 4, 2015, 9:37 PM EDT

    US Men's National Team vs Germany Getty Images

    Jozy Altidore was handed the captain’s armband tonight, and his two goals were the difference in Washington D.C.

  9. VIDEO: Peru take early lead. Is USMNT’s Omar Gonzalez to blame?

    Sep 4, 2015, 8:48 PM EDT

    Brad Guzan Brad Guzan

    U.S. trailed 1-0 at the break after this goal from Chavez via Gonzalez’s back.

  10. Reports: Pogba turned down Chelsea move despite offer of $275,000 per week

    Sep 4, 2015, 8:00 PM EDT

    Juventus v S.S. Lazio - 2015 Italian Super Cup Getty Images

    Paul Pogba was wanted by every club in the world this summer, but even some pretty massive wages couldn’t bring him to leave Juventus.

  11. FOLLOW LIVE: USMNT takes on Peru in important tune-up match (Lineups)

    Sep 4, 2015, 7:02 PM EDT

    Panama v United States Getty Images

    Tonight’s match may be a friendly, but it’s way more than that for Jurgen Klinsmann and the United States.

  12. Tottenham’s Emmanuel Adebayor fails to report for international duty with Togo

    Sep 4, 2015, 5:57 PM EDT

    FBL-ENG-FA CUP-TOTTENHAM-LEICESTER Getty Images

    After being essentially cut from Tottenham, Adebayor was a no-show for his national team.

  13. EURO 2016 qualifying roundup: Germany downs Poland, Keane sets records for Ireland

    Sep 4, 2015, 5:00 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwixmde5zjc2mta3nmi0yta0zmmwngnmothlmmzhntnh AP

    Mario Gotze’s brace led Germany to a big win at home, while Robbie Keane became the all-time leading goalscorer in EURO qualifying history.

  14. Manchester United calls Real Madrid’s handling of De Gea transfer “clumsy”

    Sep 4, 2015, 4:04 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpwnjytliymewnjuzzwnjogm3mjrmytc1nzawmja3ytu3 AP

    The transfer window may have closed, but the war of words between Manchester United and Real Madrid is still going strong.

  15. Bournemouth’s record-signing Tyrone Mings ruled out for rest of season with knee injury

    Sep 4, 2015, 3:10 PM EDT

    Bournemouth v Philadelphia Union Getty Images

    A massive loss for the Cherries as Tyrone Mings’ season is over after tearing his ACL and MCL against Leicester City.

  16. WATCH: On Japan duty, Shinji Kagawa flubs a sitter of the most comfortable variety

    Sep 4, 2015, 2:11 PM EDT

    Cambodia's goalkeeper Sou Yaty falls on the ground upon getting a goal by Japan's Shinji Kagawa (10), top second right, as Japan's Yoshinori Muto (14), Cambodia's Say Piseth (4) and others look back during their second round soccer match of regional qualifiers for the 2018 World Cup in Saitama, north of Tokyo Thursday, Sept. 3, 2015. Japan defeated Cambodia 3-0 to secure its first win of World Cup qualifying. (Tsuyoshi Ueda/Kyodo News via AP) JAPAN OUT, MANDATORY CREDIT AP

    We need a bigger term than sitter for this Japan miss. Sofa? Futon? Beanbag chair?

  17. With two friendlies before the Confederations Cup playoff, who should be the USMNT’s center back pair?

    Sep 4, 2015, 1:09 PM EDT

    FILE - In this Nov. 19, 2013 file photo, the United States national soccer team poses prior to the start their friendly soccer match between Austria and the United States in Vienna, Austria. Background from left: Omar Gonzalez, Tim Howard, Geoff Cameron, John Brooks, Michael Bradley and Brek Shea. Foreground from left: Jermaine Jones, DaMarcus Beasley, Alejandro Bedoya, Aron Johannsson and Jozy Altidore.  (AP Photo/Hans Punz, File) AP

    The USMNT’s Tinkerman takes a lot of risks with his formation and use of his best players (See: Bradley, Michael), but there is at least one area where we just don’t get it: center backs.

  18. PHOTO: Can this cigarette disposal unit end the Messi vs. Ronaldo debate (at least in London)?

    Sep 4, 2015, 11:24 AM EDT

    CNaarYiWoAAxXqT

    Who knew we could’ve settled this whole thing ages ago, just by asking smokers in England?

Featured video

PST Extra: Analyzing transfer deadline day