Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Mar 28, 2015, 11:30 PM EDT
Catch up on all the action from Week 4 of the MLS season.
Mar 28, 2015, 10:41 PM EDT
A disappointing result for FCD, given Seattle’s lack of Dempsey and Martins, but a great one considering their early red card.
Mar 28, 2015, 10:06 PM EDT
Three more points for Vancouver, who win it late on Robert Earnshaw’s Whitecaps debut. He scores for everyone.
Mar 28, 2015, 9:15 PM EDT
It was the late, late, late show at RFK Stadium, and despite being thoroughly outplayed, D.C. United go home with three points.
Mar 28, 2015, 9:04 PM EDT
Sporting KC get their first victory of the season, while NYCFC suffer their first defeat of the year — and history.
Mar 28, 2015, 6:30 PM EDT
It wasn’t a great day to be a traditional European giant, but it was a great day to be Gareth Bale and Wales.
Mar 28, 2015, 5:00 PM EDT
A dominant performance — and the three points to match — from the Revs…finally.
Mar 28, 2015, 4:30 PM EDT
Think that MLS playing through int’l windows isn’t a big deal? Let’s ask Orlando City what they think about it.
Mar 28, 2015, 2:50 PM EDT
Campbell was capped 73 times, and is England’s second-youngest captain. Clearly he knows that, too.
Mar 28, 2015, 1:39 PM EDT
The Canaries finished in 7th place last season in the Veikkausliiga, Finland’s top-flight.
Mar 28, 2015, 12:54 PM EDT
Should the States’ losses in friendlies represent anything other than a concern at the lack of US youth readiness for the big stage?
Mar 28, 2015, 12:08 PM EDT
This likely comes as a surprise to Liverpool fans, as Johnson is widely treated rightly or wrongly as a scapegoat by Reds supporters.
Mar 28, 2015, 10:37 AM EDT
Does the embattled USMNT coach have a point? I’m again bracing for the comment section when I say… I think so.
Mar 28, 2015, 7:55 AM EDT
The States are 1-4 in their last five matches, all four coming on the road (Colombia, Ireland, Chile and Denmark).
Mar 27, 2015, 11:35 PM EDT
Roundup of Euro 2016 qualifying matches from Saturday.
Mar 27, 2015, 10:00 PM EDT
Both Danny Welbeck and Raheem Sterling will most likely be out of England’s friendly vs. Italy on Tuesday.
Mar 27, 2015, 8:52 PM EDT
Sweden’s Zlatan Ibrahmovic buries a strange one.
- MLS Snapshot: FC Dallas 0-0 Seattle Sounders 0
- MLS Snapshot: Vancouver Whitecaps 2-1 Portland Timbers 0
- MLS Snapshot: D.C. United 1-0 LA Galaxy 1
- MLS Snapshot: New York City FC 0-1 Sporting Kansas City 2
- EURO 2016 qualifying roundup: Netherlands, Italy rescue draws; Bale, Wales go top 1
- Klinsmann’s USMNT struggles, experimentation in friendlies: Does it really matter? 4