Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Oct 2, 2014, 9:04 AM EDT
Garber: “Both the owner and management team in Austria and New York are as committed as ever to MLS, the club and their fans.”
Oct 2, 2014, 8:41 AM EDT
Clyne gets first call up; Shelvey, Gibbs back in, while Shaw, Chambers help U-21’s out.
Oct 2, 2014, 7:49 AM EDT
Uruguayan forward reportedly unhappy at PSG, but can a PL club afford him?
Oct 1, 2014, 11:10 PM EDT
To expect a walk-through against Krasnodar would be a mistake and one the Toffees could pay dearly for.
Oct 1, 2014, 10:28 PM EDT
It’s been a rough go of it lately for Ghana striker Asamoah Gyan.
Oct 1, 2014, 9:30 PM EDT
Who’s more interesting than Jurgen Klopp?
Oct 1, 2014, 8:45 PM EDT
Alves is ready to move to the Premier League. So what clubs might he fit in?
Oct 1, 2014, 7:58 PM EDT
A great deal for the Revs, who will be able to add Sporting players on loan much like NYCFC can add Manchester City players.
Oct 1, 2014, 7:02 PM EDT
Maradona pledged his support for the Palestinian cause back in 2012.
Oct 1, 2014, 6:14 PM EDT
Liverpool’s struggles continue. Here’s three things we learned as they remain winless in four.
Oct 1, 2014, 5:51 PM EDT
Take in a top-flight football match anywhere in Turkey and you’ll be hard-pressed not to see at least a few flares among the fans.
Oct 1, 2014, 5:11 PM EDT
After eight games on Wednesday, here’s what happened around Europe.
Oct 1, 2014, 4:53 PM EDT
The Gunners provided one of their most stunning performances of the season on Wednesday, dismantling Group D opponents Galatasaray 4-1.
Oct 1, 2014, 4:42 PM EDT
Lackluster Liverpool now level on points with Basel, face Real Madrid in next two matches.
Oct 1, 2014, 4:15 PM EDT
“He scores when he wants. He scores when he wants. Danny Welbeck, he scores when he wants.”
Oct 1, 2014, 3:37 PM EDT
A first-half brace from Danny Welbeck and a third from Alexis Sanchez handed Arsenal some breathing room against Galatasaray.
Oct 1, 2014, 3:37 PM EDT
Arsenal are flying, so too are Leverkusen. Check out all the half time scores, here.
Oct 1, 2014, 2:44 PM EDT
The Gunners opened the Champions League group stage in disappointing form, losing 2-0 to BVB.
Oct 1, 2014, 2:24 PM EDT
Can the Reds make it two wins from two in the Champions League?
Oct 1, 2014, 1:56 PM EDT
Zenit, Monaco remain top of Group C after a dour draw in Saint Petersburg.
- $88 million Edinson Cavani linked to Arsenal, Liverpool, Manchester United 0
- Europa League Preview: Everton head to Russia, Spurs host Besiktas 0
- Report: Diego Maradona nearing deal to manage Palestinian National Team 1
- Three things we learned after Liverpool’s latest defeat, this time vs. Basel 5
- UEFA Champions League roundup: Arsenal cruise, Liverpool lose, Real Madrid win 1
- Arsenal 4-1 Galatasaray: Welbeck’s hat-trick leads 10-man Arsenal to victory 0