Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Mar 11, 2014, 9:43 PM EDT
Gunners prospect could soon be locked into an international career with Germany.
Mar 11, 2014, 8:56 PM EDT
Champions League was Milan’s last battle. Now, two months of auditions for next year’s team begin, with Seedorf decide who will return for the Rossoneri’s restart.
Mar 11, 2014, 8:06 PM EDT
Over the course of two legs, Arsenal was outshot 41-15 and had only 27 percent of the ball.
Mar 11, 2014, 7:02 PM EDT
Legacy didn’t matter, Costa is ready for your love, and Atlético improved but imperfect.
Mar 11, 2014, 6:34 PM EDT
Another sickening blow for Holden, who suffers knee ligament damage after latest comeback game goes horribly wrong:
Mar 11, 2014, 6:17 PM EDT
With the Gunners falling at the first UCL knockout hurdle once again, what did we learn this time?
Battling Arsenal bow out, as Bayern Munich reach UEFA Champions League quarters after 1-1 draw (3-1, agg.)
Mar 11, 2014, 5:42 PM EDT
Defending champions Bayern down Gunners to reach quarterfinals of Champions League:
Mar 11, 2014, 5:38 PM EDT
With seven goals in five Champions League games, Costa has led Atlético into the quarterfinals.
Mar 11, 2014, 4:44 PM EDT
Three Vancouver Whitecaps take their place in the first week’s Best XI.
Mar 11, 2014, 4:03 PM EDT
Japanese youngster traveled with squad to Munich… then Arsenal found out he was ineligible:
Mar 11, 2014, 2:55 PM EDT
Nick Rimando snared the league’s honor, but the Dancing Bear claims PST’s first weekly award.
Mar 11, 2014, 2:02 PM EDT
Can the Gunners go on the road and beat Bayern 2-0 for a second-straight season in the UCL?
Mar 11, 2014, 1:20 PM EDT
American investment company now owns 25 percent of United’s total shares on the NYSE:
Mar 11, 2014, 12:43 PM EDT
Newcastle boss full of remorse after unsavory incident lands him in hot water:
Mar 11, 2014, 12:09 PM EDT
Pardew reprimanded by the FA, is his ban long enough?
Mar 11, 2014, 11:40 AM EDT
German youth international, eligible to play for the USMNT, set to extend stay with Arsenal:
Mar 11, 2014, 10:46 AM EDT
Ankle sprain is “a very rare and unique injury, and we are trying to treat it as well as possible.”
Mar 11, 2014, 4:55 AM EDT
Milan’s failed to turn its season around, with Atlético has stabilized after a February swoon.
Mar 11, 2014, 3:47 AM EDT
Bayern’s lost twice in the last 12 months – once to Arsenal. The holders will look to avoid a repeat of last year’s visit.
Mar 10, 2014, 10:32 PM EDT
There’s also a freshness under Mastroeni, who oozes the respectability that comes from a distinguished career.
- Arsenal midfielder Gedion Zelalem about to jump off the U.S. Soccer radar 4
- Stuart Holden out for 6-9 months, as serious injury hits U.S. international once again 3
- Three things we learned from Arsenal’s failed UEFA Champions League campaign 1
- Battling Arsenal bow out, as Bayern Munich reach UEFA Champions League quarters after 1-1 draw (3-1, agg.) 0
- Two from Diego Costa help Atlético Madrid cruise past Milan in Champions League, 4-1 (5-1, agg.) 0
- ProSoccerTalk’s MLS Team of the Week – Week 1 0
- Sporting KC's Television Network Expands
- American Investment Firm Buying Up Man United Stock
- Earthquakes vs. Toluca: CONCACAF Champions League
- San Jose Earthquakes Acquire Benfica Midfielder Yannick Djalo
- Revs Waive DelPiccolo; Roster Stands at 27
- Inter President Denies Holding Talks with Chicharito
- Nearly Perfect Start for Galaxy, Result Aside
- USWNT Lose to Denmark 5-3 in Algarve Cup
- Real Salt Lake's Nick Rimando Named MLS Player of the Week
- Will Johnson Signs New Multi-Year Contract With Portland Timbers