Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Jul 30, 2015, 6:24 PM EDT
Julian Green will be playing in the fourth division of German football to begin the 2015-16 season.
Jul 30, 2015, 5:05 PM EDT
The terms and conditions of building a stadium next to Marlins Park couldn’t be any less favorable to the prospective MLS franchise.
Jul 30, 2015, 4:02 PM EDT
CONCACAF’s refereeing department could be in line for something of an overhaul in the coming months and years.
Jul 30, 2015, 3:00 PM EDT
Back in the Premier League after a season away, can the Canaries stay up and solidify their place among England’s elite?
Jul 30, 2015, 2:00 PM EDT
Following Tottenham’s 2-1 loss to the MLS All-Stars, Mauricio Pochettino said he is unsure as to where Yedlin will be playing next season.
Jul 30, 2015, 1:05 PM EDT
Zlatan’s contract with Paris Saint-Germain expires next season, but he won’t let anyone know his plans for the future.
Jul 30, 2015, 12:10 PM EDT
Last season was a complete disaster for Newcastle. Can Steve McClaren turn things around for the Magpies?
Jul 30, 2015, 11:02 AM EDT
Liverpool could lose two strikers, while Mario Gomez is on his way to Besiktas.
Jul 30, 2015, 10:06 AM EDT
The South Korean billionaire is looking to become the new president of FIFA, and he had some choice words for his rivals.
Jul 30, 2015, 9:10 AM EDT
Heading into Louis van Gaal’s second season at Old Trafford, trophies are on the minds of everyone in Manchester.
Jul 30, 2015, 8:15 AM EDT
The defender had been heavily linked with a move to Manchester United, but it looks like he’ll be staying at Madrid.
Jul 29, 2015, 11:15 PM EDT
Kaka and David Villa scored for the All Stars, which built on last year’s 2-1 win against Bayern Munich.
Jul 29, 2015, 11:09 PM EDT
Halftime substitutions including Andreas Pereira gave some life to United, but the Red Devils still couldn’t find the back of the net.
Jul 29, 2015, 11:01 PM EDT
The 86th minute tally came moments after FCKC had drawn level at 2-2.
Jul 29, 2015, 8:39 PM EDT
Could this be on account of overseas interest, or is he just ready to go closer to home?
Jul 29, 2015, 7:14 PM EDT
The Azerbaijani champions nearly walked out of Celtic Park with a deadlock, but Boyata’s second goal in as many games did the trick.
Jul 29, 2015, 6:18 PM EDT
Rog and Davo pod from Chelsea vs. Barcelona at FedExField in Landover, Maryland. Chelsea captain John Terry guests.
Jul 29, 2015, 5:33 PM EDT
It might be old hat for Drogba, but it’s pretty nutty for us.
Jul 29, 2015, 4:46 PM EDT
Tranquillo Barnetta is set to join Maurice Edu in the Philadelphia Union’s engine room, as the 30-year-old Bundesliga veteran makes his move on a free transfer.
Jul 29, 2015, 3:55 PM EDT
How different will City’s lineup look at the end of August? It’s hard to project anything without that knowledge, but we’ll make an attempt.
- Thursday’s Transfer Rumor Roundup: Lambert to West Brom, Balotelli back to Italy 3
- Premier League 2015-16 season preview: Manchester United 6
- MLS All Stars 2-1 Tottenham Hotspur: Kaka powers MLS to win 6
- Men in Blazers podcast: Chelsea’s John Terry joins Rog and Davo 0
- Swiss star Barnetta moves to MLS; Orlando City signs a pair of Europeans 4
- Premier League 2015-16 season preview: Manchester City 1