Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Jul 4, 2015, 6:28 PM EDT
Steven Gerrard is winning points with LA Galaxy supporters before ever stepping on the field for his new club.
Jul 4, 2015, 6:07 PM EDT
Regulars in the latter stages of the Champions League, Bayern Munich and Atletico Madrid continue their summer spending sprees.
Jul 4, 2015, 3:30 PM EDT
We go once more at the 2015 Copa America. This time it’s Argentina vs. Chile for all the marbles.
Jul 4, 2015, 3:09 PM EDT
Carli Lloyd has taken rightfully taken over the spotlight, but Morgan Brian’s supporting role is no less important.
Jul 4, 2015, 1:18 PM EDT
Croatia’s most successful club has seen police throw its president and manager in prison.
Jul 4, 2015, 12:07 PM EDT
Popularity of women’s soccer has improved greatly the past few years, but there’s still much work to be done, and the US international isn’t happy with FIFAs parading of accomplishments.
Jul 4, 2015, 10:50 AM EDT
With the Dutchman set to turn 32 before the start of the league season, Manchester United may look to cash in on his star power after a down year.
Jul 4, 2015, 10:22 AM EDT
The German international didn’t get a first-team guarantee from Arsene Wenger, so he moved on.
Jul 4, 2015, 9:47 AM EDT
Stoke had an offer accepted by Inter, but two more clubs are reportedly in the mix for the Swiss international.
Jul 4, 2015, 8:31 AM EDT
Argentina looks to end a 22-year continental trophy drought against the hosts who have never won the Copa America.
Jul 4, 2015, 7:56 AM EDT
Your transfer activity on this July 4 morning.
Jul 4, 2015, 1:15 AM EDT
Tyrone Mears scored an absolute beauty late in the match to down a ten-man D.C. United.
Jul 4, 2015, 12:59 AM EDT
The English defender is still getting over the heartbreak of an own goal.
Jul 4, 2015, 12:08 AM EDT
Despite leaving Nashville with a 4-0 win, Jurgen Klinsmann was far from pleased with how the United States played.
Jul 3, 2015, 11:32 PM EDT
Substitutes scored the goals for each side, as the Fire leave Houston with a point.
Jul 3, 2015, 11:00 PM EDT
Wambach gets a second chance in a World Cup final against Japan again on Sunday.
Jul 3, 2015, 10:45 PM EDT
Seventeen players saw action in the USMNT’s 4-0 over Guatemala. See who helped (or hurt) their standing heading into the Gold Cup.
Jul 3, 2015, 10:10 PM EDT
The U.S. turned things around mid-tournament and now finds itself in the World Cup final.
Jul 3, 2015, 9:35 PM EDT
For the second straight Copa America tournament, Peru has left with a third place finish.
- FOLLOW LIVE — Copa America final: Messi, Argentina face hosts Chile 0
- Report: Robin van Persie agrees to personal terms with Fenerbahce 3
- Copa America Final preview: Argentina looks for first title since 1993 against hosts Chile 0
- Transfer Rumor Roundup: KPB to Orlando City, Liverpool in for Brazilian teen 4
- Klinsmann on USMNT’s win over Guatemala: “I’m not happy with that performance” 3
- 2011 Women’s World Cup final loss still burns in Abby Wambach’s memory 1