Apr 24, 2013, 7:30 AM EDT
WASHINGTON, D.C. – U.S. Soccer picked a peach of a spot for gathering Jurgen Klinsmann and his coaching staff and a few of domestic soccer’s chief media voices: Washington, D.C.
This has long been fertile ground for that tricky, odd-bedfellow interplay between news makers and those trusted to tell their stories. While the movers, shakers and policy makers pound out their daily business, they constantly have one eye trained on how their work is presented – and what they might do to best shape that public presentation.
It’s a natural inclination, really; we all want bathing in the most flattering light available, to be photographed from our “good” side, so to speak.
Our nation’s capital is the front line in this perception tug-of-war between spin and the establishment’s quite reasonable desire to supply journalists with informed context, along with those stacks of facts. The tricky, wind-swept high-wire act for mortals like myself is in maintaining equilibrium. Writers and content producers lean in to understand, but keep enough distance so that we aren’t distracted by shiny and pretty objects.
So me and a few names that domestic soccer supporters will recognize – a relatively small group of TV broadcasters and producers, bloggers, newspaper reporters and magazine writers – will engage in a day-long back-and-forth with Jurgen Klinsmann and his assistants today in D.C.
We learn more about their daily duties and how the sundry pieces come together while they gain some appreciation of our challenges – and we’ll share sandwiches and nibble on juicy apple slices in between.
The cynic would call this a response to Brian Straus’ recent talker, a less-than-flattering look at some clouds potentially developing around Camp Klinsmann – some fine journalistic business that will eventually prove helpful to the United States’ ongoing push for Brazil 2014, I contend. And the cynic would not be 100 percent wrong.
But he wouldn’t be 100 percent right either; I can personally attest that this gathering of old- and new-media was in the planning stages long before the loud, late-March arrival of Straus’ work – just before the Sporting News, a legacy media property now crumbling beneath the weight of its legacy-ness, calculated that soccer wasn’t the future and trimmed Straus’ position in its latest volley of cutbacks.
At its core, today’s get-together is about strengthening lines of communication and adding depth of knowledge for content producers like myself. It’s a commendable effort to add just a little more transparency.
Not that transparency was ever a Klinsmann trouble spot; the man is generally as opaque as a glass of filtered water. But access is access. Information is information, never a bad thing. The more that writers, reporters and broadcasters learn about the U.S. national team sausage making, the more readers, viewers and podcast subscribers can be informed in smarter and more textured ways.
Most of the session will be off the record, but that doesn’t mean supporters cannot eventually benefit from the most tuneful notes. The deliverables will arrive in time, layered into the narratives ahead and hopefully spoken with even more earnest authority.
They will, at least, if people like me do our jobs, dodging any perceived spin while keeping a low center of gravity as best we can.
Apr 23, 2014, 8:26 PM EDT
A future star makes a quick impact as Washington puts week one behind them.
Apr 23, 2014, 5:55 PM EDT
Ronaldo pronounced fit; Benzema breaks through, and Casillas stones Götze.
Apr 23, 2014, 5:30 PM EDT
Incredible plans to expand Anfield revealed, as public will now have their say:
Apr 23, 2014, 4:51 PM EDT
Tedious Tiki-Taka, counter-attacking clinic and gilt-edge chances:
Apr 23, 2014, 4:45 PM EDT
Striker’s 19th minute score gives the nine-time champions a 1-0 lead ahead of next week’s second leg.
Apr 23, 2014, 4:19 PM EDT
Find out who won the PL Player of the Week award, right here:
Apr 23, 2014, 3:36 PM EDT
Which players made the PL team of the week? Find out, right here:
Apr 23, 2014, 2:54 PM EDT
The top two remain unchanged, but there’s a major shakeup in elsewhere near the top of our weekly rankings.
Apr 23, 2014, 2:25 PM EDT
Andrew Dykstra wants to brew you a beer, and several teams have specific offerings in mind.
Apr 23, 2014, 1:42 PM EDT
The big guns will be firing for Bayern Munich and Real Madrid at the Bernabéu, and there’s plenty of ammunition on both benches if needed.
Apr 23, 2014, 1:28 PM EDT
Reports say David Moyes was “seething” at what he perceived to be an unprofessional dismissal from Manchester United.
Apr 23, 2014, 12:52 PM EDT
Bad news for England, as Januzaj is headed for a brand new Belgium kit.
Apr 23, 2014, 12:11 PM EDT
Some slots are firm, while there’s plenty to be settled in the next few weeks. Let’s take a look at whose guaranteed to make the group stage
Apr 23, 2014, 11:41 AM EDT
Speaking with Sports Illustrated’s SI Now, Donovan spent some time lauding David Moyes and lamenting his dismissal from Manchester United.
Apr 23, 2014, 10:52 AM EDT
He’s simply one of the worst that’s ever played.
Apr 23, 2014, 10:25 AM EDT
Shola Ameobi has played a lot of roles during his time at Newcastle; His latest role is vocal critic of the club’s transfer practices.
Apr 23, 2014, 9:40 AM EDT
The USMNT midfielder posted this shot to his Instagram account on Tuesday, proclaiming his new stars and stripes knee tattoo complete.
Apr 23, 2014, 8:48 AM EDT
The Champions League will make Liverpool more attractive, says its managing director, and the club will spend money to fortify its team.
Apr 23, 2014, 8:04 AM EDT
Paul Scholes joined former teammates Ryan Giggs, Phil Neville and Nicky Butt as Manchester United prepared for this week’s match vs Norwich
Apr 23, 2014, 7:32 AM EDT
This is a massive break for the Blaugranas and will no doubt be met with consternation by its rivals.
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- Moyes statement on dismissal; Reports say he was recruiting to the end 4
- Head coach Marc Wilmots says Adnan Januzaj will play for Belgium 2
- Who’s in across Europe? Glancing at the 2014/15 UEFA Champions League 1