Skip to content

The Abby-comes-home era begins without Wambach, but will it sell?

Apr 26, 2013, 3:40 PM EDT

China v United States Getty Images

The walkway to the main gate of Sahlen’s Stadium in Rochester, N.Y. is called Wambach Way, a reminder of just how endeared Abby Wambach is in Rochester. And that was dedicated before Wambach was even part of a team that would be playing there, never mind before a league even officially existed.

She’s an A-list celebrity in the region. Her arrival at the stadium in the past has typically filled the building, which seats about 15,000 fans, depending on capacity for the day.

That’s just a small sampling of how big the U.S. women’s national team forward is in the greater Rochester area, where she grew up.

Most recently, Wambach and her U.S. teammates kicked off their celebration tour of a third-straight Olympic gold medal in Rochester in front of 13,208 fans on Sept. 1, 2012. That came a little over a year after the now-defunct Women’s Professional Soccer (WPS) played its first game back  from the 2011 Women’s World Cup at that same Sahlen’s Stadium.

On that day, 15,404 fans packed into additional seating and others had to be turned away at the gate. The whole city shut down. Thousands of fans and swarms of media — a paparazzi sort of scene if women’s soccer has ever seen one — packed into a local mall for a runners-up welcome  back rally primarily for Wambach, along with Alex Morgan, Megan Rapinoe and Ali Krieger, who were also in town.

It was, and still is, The Abby Effect in Rochester. But now, that’s an every day thing. And now Rochester’s claim as Soccer Town USA is put to the test. How fleeting is the region’s affection for its city’s biggest star?

[MORE: NWSL Game of the Week -- Western New York Flash vs. Boston Breakers]

Unlike 2011, when Wambach played for (she didn’t actually play in the homecoming match due to a sore Achilles) the road team, the infamously rogue magicJack squad, Rochester’s First Lady is on the home team. Sure, she’s on the home team when the United States plays there, but that occurs sparingly.

Now Rochester has 11 Flash games (plus potential playoffs) to show up and support Wambach and the rest of this Flash squad, which has won three straight championships in three different leagues.

We already know that Wambach will miss the home opener as a “precautionary” measure after she sustained a head injury in last week’s 1-1 draw with the Washington Spirit.

But even before that was known, the sales for the home opener — the first chance of the year to see the Flash and Wambach — didn’t sound up to expectations. Per Wambach’s tweet:

That is the sort of attendance the Flash averaged in 2011 before the post-World Cup boom. That’s the kind of number that makes the very open Sahlen’s Stadium feel empty.

As of Friday morning, the Flash would not comment on how many tickets had been sold for the home opener.

So the question remains: Will Wambach still sell when she is in Western New York all the time? The answer is not an implication on Wambach, but the market’s elasticity. Relative to women’s soccer, this should be a slam dunk for attendance and marketing. Whether or not it is remains to be seen. And those expectations need to be realistic, too.

The Flash won’t sell out every game. They may not sell out at all this year. But the hope in Western New York is that Wambach can turn those crowds that may have previously hovered around 2,000 fans into double that. Even that would be a major victory for Rochester and the National Women’s Soccer League.

The test begins Saturday, but really kicks into gear on Wednesday, when the Flash host Sky Blue FC on a weeknight, four days after the home opener. Then, of course, every home game after that.

Latest Posts
  1. Three former players at center of Austrian match-fixing investigation

    Apr 18, 2014, 11:08 PM EDT

    Kuljic Reuters

    A trio of players have been charged in a match-fixing ring involving 17 first-division matches in the Austrian Bundesliga since 2004.

  2. Americans Abroad Preview: Howard looks for bounceback vs Manchester United

    Apr 18, 2014, 10:22 PM EDT

    Howard Getty Images

    Everton takes on Manchester United this weekend as the American shot-stopper hopes to save their Champions League dreams.

  3. Felix Magath’s blueprint to save Fulham revolves around the fans

    Apr 18, 2014, 9:09 PM EDT

    Magath Getty Images

    The German manager says when he was brought in the players were afraid of his reputation, but that fear has long since dissipated.

  4. Premier League Preview: Cardiff City vs. Stoke City

    Apr 18, 2014, 7:38 PM EDT

    Hughes Getty Images

    Stoke City are on a tear, but they have yet to truly figure things out away from the Britannia. Can Cardiff City capitalize on the Potters’ shaky away form for a second straight surprising result?

  5. Report: 10-year-old daughter of former FIFA official received over $3 million

    Apr 18, 2014, 6:53 PM EDT

    Teixeira Getty Images

    Whether this new corruption allegation implicates Ricardo Teixeira with regards to the Qatar World Cup bid or his ties to Barcelona, it’s more bad news for the former president of the Brazilian Football Confederation.

  6. US Soccer names roster for U-21 Olympic prep camp

    Apr 18, 2014, 6:09 PM EDT

    Ramos AP

    With the World Cup still over two years away, Tab Ramos is beginning preparation with North American-based players.

  7. Premier League Preview: Chelsea vs Sunderland

    Apr 18, 2014, 5:24 PM EDT

    Mourinho

    Jose Mourinho has guided Chelsea to an astonishing nine straight clean sheets at Stamford Bridge. Can the bottom-dwelling Black Cats pull off an unforseeable upset?

  8. Yaya Toure believes his African heritage hurts his world perception

    Apr 18, 2014, 4:46 PM EDT

    Toure AP

    Following in the footsteps of Samir Nasri’s comments last month, Manchester City’s Ivorian believes being from Africa is preventing him from reaching the game’s individual pinnacles.

  9. Homegrown star Shipp hoping to guide Chicago to first win of 2014

    Apr 18, 2014, 4:23 PM EDT

    Source: USA Today Source: USA Today

    With Chicago the draw specialists early on, can they beat New England on Saturday? Watch live on NBCSN, 4 p.m. ET:

  10. Valencia police issue Bale a “speeding ticket” for Copa Del Rey final goal

    Apr 18, 2014, 3:05 PM EDT

    Bale AP

    With the game played in Valencia’s Mestalla Stadium, the local law enforcement decided to have some fun…at Marc Bartra’s expense.

  11. WATCH: Premier League TV schedule – Week 35

    Apr 18, 2014, 2:30 PM EDT

    nbcsports_new

    Where and how to watch all the PL games during Week 35:

  12. Jurgen Klinsmann on Jozy Altidore’s situation, USMNT squad and more

    Apr 18, 2014, 12:25 PM EDT

    Italy US Soccer AP

    U.S. national team head coach speaks out on Altidore, USMNT squad, American Outlaws and more:

  13. Premier League Preview: Tottenham Hotspur vs. Fulham

    Apr 18, 2014, 11:30 AM EDT

    Tottenham Hotspur v Sunderland - Premier League Getty Images

    Spurs and Fulham set for derby scrap, with both team desperate for three points:

  14. Wayne Rooney hands Manchester United boost, will return vs. old club Everton

    Apr 18, 2014, 10:27 AM EDT

    Two goals from Wayne Rooney in the first half helped United to a 4-1 win over Aston Villa. AP

    Rooney and Fellaini fit to face their old team, as United aim to scupper Everton’s top four:

  15. MLS Insider: Michael Bradley and Kyle Beckerman – Pair of Aces

    Apr 18, 2014, 7:51 AM EDT

    Art by J McQuade Art by J McQuade

    Beckerman and Bradley; the perfect midfield combination for the USMNT?

  16. Week 7 Preview: Fire look for first win vs. Revs; Dallas gets its crack at Toronto

    Apr 17, 2014, 11:33 PM EDT

    jhon_kennedy_hurtado_felipe AP

    MLS’s nine-match Saturday kicks off Saturday at 4:00 p.m. ET, with Chicago hosting New England on NBCSN.

Featured video

PST Extra: Race for the PL title