May 16, 2013, 10:55 AM EST
Pele and David Beckham splashed themselves across a willing U.S. Soccer scene at wildly different times in the game’s development here.
And yet their legacies look quite similar, both measurably significant in soccer’s growth and larger acceptance here. Both men cultivated greater awareness for the country’s top professional league, although in very different ways, moving the needle forward in very different places along the cultural awareness continuum.
Is it lame to call this one a draw?
Pele was here as the pro game was barely out of infancy, still more “novelty” than “national footprint” on the domestic sports map.
Beckham arrived with the game at a far higher level of awareness and cultural acceptance, but when it had definitely arrived at a certain plateau. He pushed it past a sticking point.
To use an American football analogy, Pele moved the ball off the goal line, gaining a couple of important first downs. Beckham, who retired from soccer on Thursday at age 38, helped move the ball past the 50-yard line, into scoring position in the opponent’s end.
I think we can all agree that all forward movement is important. Pele’s contribution was to stamp legitimacy on a league that was still full of carnival tricks, still overly dependent on gimmicks to draw the crowds. And he put far more eyes on the North American Soccer League, which was not yet into its second decade when he arrived in 1975.
Major League Soccer was barely into its second decade when the Beckham tsunami landed with force on Major League Soccer shores. His goal in the bigger picture was always about increasing TV rights, creating buzz across a greater spectrum and ginning up general awareness.
It all started on the cold January day in 2007 when news that soccer’s illustrious global icon would be joining MLS, which was easily the most significant league announcement since Alan Rothenberg and other architects first revealed details ahead of the 1996 launch.
Going forward, sellouts were the norm in his first two or three seasons, so his impact at the gate was significant. (And gate receipts in MLS make up a far, far greater portion of revenue than in other U.S. sports, so that was a boon.) The real victory was in general market awareness (i.e., outside the soccer niche audience) and in enhanced TV contracts.
Long story short, Brand Beckham was always a circus – but don’t we all like to watch the circus? He did make more Americans watch MLS.
By the way, there were always better players, in both cases. Still, both men helped to validate their competitive value with championships in their final years, adding muscle to the argument that they were more than a brand and a pretty face on all this. Pele helped guide the Cosmos to the 1977 NASL championship in his third and final season with the club. Beckham won MLS Cup titles in 2011 and 2012, his final pair of LA Galaxy seasons.
Dec 22, 2014, 7:37 PM EST
The gossip is heating up ahead of the transfer window reopening in 10 days time. Here’s your latest dose of rumors…
Dec 22, 2014, 6:39 PM EST
Freddy Adu has been released. Again. He is free to sign with any club in the world. Again.
Dec 22, 2014, 5:56 PM EST
90 and 120 minutes weren’t enough to crown an Italian Super Cup champion, but nine rounds of penalties did the trick.
Dec 22, 2014, 5:34 PM EST
PST’s Lead Writer and Editor takes an in-depth look at Week 17 in the PL.
Dec 22, 2014, 5:12 PM EST
Another professional performance from Jose Mourinho’s men has Chelsea back atop the Premier League.
Dec 22, 2014, 3:28 PM EST
Want to know PST’s top moments of 2014 in the PL? Of course you do. Well, here they are.
Dec 22, 2014, 2:26 PM EST
Watch the Potters take on the leaders at 3 p.m. ET on NBCSN.
Dec 22, 2014, 1:47 PM EST
Cristiano Ronaldo and Co. are the top dogs in European soccer after a stellar 2014. But who else is in the top 20?
Dec 22, 2014, 1:00 PM EST
Head butts, highlights and heroism from a memorable year of Premier League.
Dec 22, 2014, 12:10 PM EST
All the details here, as 30 PL games in seven days will be capped off in style to see in the New Year.
Dec 22, 2014, 11:58 AM EST
Can Cameron’s Stoke City beat Chelsea for the second-straight season? Watch live on NBCSN, 3 p.m. ET.
Dec 22, 2014, 11:04 AM EST
After surgery and chemotherapy, Jonas made his return for Newcastle on Monday.
Dec 22, 2014, 10:11 AM EST
Rodgers confident his side can go on a run and re-write the PL history books.
Dec 22, 2014, 8:30 AM EST
No need for a Latvian passport, as Yedlin is granted UK work permit.
Dec 22, 2014, 7:55 AM EST
Geoff on how to stop Chelsea, marking Hazard and the busy festive period in the Premier League.
Dec 21, 2014, 11:59 PM EST
Antoine Griezmann breaks out with three goals in Atletico’s 4-1 result over Athletic Bilbao.
A day of Ronaldo: Real Madrid star erects statue of himself, thinks Real can win Champions League again
Dec 21, 2014, 10:21 PM EST
Cristiano Ronaldo has made headlines twice today, for erecting a statue of himself and claiming Real Madrid could repeat in the Champions League.
Dec 21, 2014, 9:07 PM EST
The sky continues to fall in Dortmund.
Dec 21, 2014, 8:17 PM EST
Tim Howard converses about his recently released autobiography, “The Keeper.”
Dec 21, 2014, 7:40 PM EST
Jeremy Menez has done a fantastic job as AC Milan’s primary attacker, and he’s primarily aiming for the French national team call-up.
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