May 16, 2013, 10:55 AM EDT
Pele and David Beckham splashed themselves across a willing U.S. Soccer scene at wildly different times in the game’s development here.
And yet their legacies look quite similar, both measurably significant in soccer’s growth and larger acceptance here. Both men cultivated greater awareness for the country’s top professional league, although in very different ways, moving the needle forward in very different places along the cultural awareness continuum.
Is it lame to call this one a draw?
Pele was here as the pro game was barely out of infancy, still more “novelty” than “national footprint” on the domestic sports map.
Beckham arrived with the game at a far higher level of awareness and cultural acceptance, but when it had definitely arrived at a certain plateau. He pushed it past a sticking point.
To use an American football analogy, Pele moved the ball off the goal line, gaining a couple of important first downs. Beckham, who retired from soccer on Thursday at age 38, helped move the ball past the 50-yard line, into scoring position in the opponent’s end.
I think we can all agree that all forward movement is important. Pele’s contribution was to stamp legitimacy on a league that was still full of carnival tricks, still overly dependent on gimmicks to draw the crowds. And he put far more eyes on the North American Soccer League, which was not yet into its second decade when he arrived in 1975.
Major League Soccer was barely into its second decade when the Beckham tsunami landed with force on Major League Soccer shores. His goal in the bigger picture was always about increasing TV rights, creating buzz across a greater spectrum and ginning up general awareness.
It all started on the cold January day in 2007 when news that soccer’s illustrious global icon would be joining MLS, which was easily the most significant league announcement since Alan Rothenberg and other architects first revealed details ahead of the 1996 launch.
Going forward, sellouts were the norm in his first two or three seasons, so his impact at the gate was significant. (And gate receipts in MLS make up a far, far greater portion of revenue than in other U.S. sports, so that was a boon.) The real victory was in general market awareness (i.e., outside the soccer niche audience) and in enhanced TV contracts.
Long story short, Brand Beckham was always a circus – but don’t we all like to watch the circus? He did make more Americans watch MLS.
By the way, there were always better players, in both cases. Still, both men helped to validate their competitive value with championships in their final years, adding muscle to the argument that they were more than a brand and a pretty face on all this. Pele helped guide the Cosmos to the 1977 NASL championship in his third and final season with the club. Beckham won MLS Cup titles in 2011 and 2012, his final pair of LA Galaxy seasons.
Apr 20, 2014, 8:56 AM EDT
Raheem Sterling shined and they held off a charging Norwich at the end to go five points clear at the top.
Apr 20, 2014, 8:35 AM EDT
Mesut Ozil returns for Arsenal after a 6-week absence, can he lead Arsenal’s charge for the top four?
Apr 20, 2014, 7:48 AM EDT
With a reduced role under David Moyes, Welbeck may search elsewhere in the Premier League for a better managerial relationship.
Apr 20, 2014, 7:13 AM EDT
The Reds are well on their way to going top, but Norwich are battling with attacks of their own.
Apr 20, 2014, 6:37 AM EDT
It’s all on the line for both teams this morning in a massive game for each end of the table. Liverpool can put one hand on the title trophy with a win today, going five clear at the top.
Apr 20, 2014, 4:57 AM EDT
Liverpool can go five clear before David Moyes makes his return to Goodison Park.
Apr 20, 2014, 3:53 AM EDT
Dallas stayed at the top of the Western Conference, while Seattle improved to 3-0-1 on the road.
Apr 20, 2014, 2:39 AM EDT
Seattle’s high-priced strike tandem produced another late winner, giving the Sounders their fourth win of the season.
Apr 20, 2014, 1:51 AM EDT
Two huge saves in the final minutes from Nick Rimando keep RSL unbeaten.
Apr 20, 2014, 1:05 AM EDT
Goal difference has the defending champions on top of the Eastern Conference.
Apr 20, 2014, 12:35 AM EDT
Two more goals off set pieces gave FC Dallas its fifth win of the season.
Apr 19, 2014, 10:55 PM EDT
Juan Guzman gave Giancarlo Gonzalez a pass. Columbus came back to claim a draw.
Apr 19, 2014, 10:11 PM EDT
Two separate leads were pulled back as the Whitecaps fought back at BC Place.
Apr 19, 2014, 9:24 PM EDT
NBC’s team on the scene reacts to the day’s big result:
Apr 19, 2014, 8:49 PM EDT
San Jose remains without a win beside playing the second place Rapids to a standstill.
Apr 19, 2014, 7:43 PM EDT
Look back at a Saturday that helped bring clarity to the Premier League’s title race.
Apr 19, 2014, 7:07 PM EDT
Two weeks ago, it was Mike Magee. On Saturday, it was Juan Luis Anagonó who couldn’t covert late from the spot.
Apr 19, 2014, 6:29 PM EDT
Will Bruin and Andrew Wenger came close, but neither were able to keep his team from playing out a scoreless draw.
Apr 19, 2014, 4:15 PM EDT
A host of teams are battling it out to determine who will fill Germany’s European spots. Meanwhile, the rush to avoid the drop continues.
Apr 19, 2014, 3:38 PM EDT
Chicago goes for its first win while New England looks to make it two-in-a-row, and it all starts at 4:00 p.m. ET on NBC/NBC Sports Live Extra:
- Norwich City 2-3 Liverpool: Sterling, Reds with one hand on the title 0
- Premier League Sunday Preview: Liverpool’s chance to tighten its grip; Fourth place in focus 0
- MLS Roundup: Sporting climbs to first in East; RSL stays undefeated 0
- Late Martins goal gives Seattle full points at Chivas USA (video) 0
- Grabavoy winner prolongs Portland’s agony against Real Salt Lake (video) 0
- Pérez’s late goal gives FC Dallas 2-1 win over Toronto FC (video) 2