May 16, 2013, 10:55 AM EDT
Pele and David Beckham splashed themselves across a willing U.S. Soccer scene at wildly different times in the game’s development here.
And yet their legacies look quite similar, both measurably significant in soccer’s growth and larger acceptance here. Both men cultivated greater awareness for the country’s top professional league, although in very different ways, moving the needle forward in very different places along the cultural awareness continuum.
Is it lame to call this one a draw?
Pele was here as the pro game was barely out of infancy, still more “novelty” than “national footprint” on the domestic sports map.
Beckham arrived with the game at a far higher level of awareness and cultural acceptance, but when it had definitely arrived at a certain plateau. He pushed it past a sticking point.
To use an American football analogy, Pele moved the ball off the goal line, gaining a couple of important first downs. Beckham, who retired from soccer on Thursday at age 38, helped move the ball past the 50-yard line, into scoring position in the opponent’s end.
I think we can all agree that all forward movement is important. Pele’s contribution was to stamp legitimacy on a league that was still full of carnival tricks, still overly dependent on gimmicks to draw the crowds. And he put far more eyes on the North American Soccer League, which was not yet into its second decade when he arrived in 1975.
Major League Soccer was barely into its second decade when the Beckham tsunami landed with force on Major League Soccer shores. His goal in the bigger picture was always about increasing TV rights, creating buzz across a greater spectrum and ginning up general awareness.
It all started on the cold January day in 2007 when news that soccer’s illustrious global icon would be joining MLS, which was easily the most significant league announcement since Alan Rothenberg and other architects first revealed details ahead of the 1996 launch.
Going forward, sellouts were the norm in his first two or three seasons, so his impact at the gate was significant. (And gate receipts in MLS make up a far, far greater portion of revenue than in other U.S. sports, so that was a boon.) The real victory was in general market awareness (i.e., outside the soccer niche audience) and in enhanced TV contracts.
Long story short, Brand Beckham was always a circus – but don’t we all like to watch the circus? He did make more Americans watch MLS.
By the way, there were always better players, in both cases. Still, both men helped to validate their competitive value with championships in their final years, adding muscle to the argument that they were more than a brand and a pretty face on all this. Pele helped guide the Cosmos to the 1977 NASL championship in his third and final season with the club. Beckham won MLS Cup titles in 2011 and 2012, his final pair of LA Galaxy seasons.
Sep 22, 2014, 11:28 AM EDT
Gunners defensive woes compounded as Debuchy will be out for over three months.
Sep 22, 2014, 10:30 AM EDT
PST’s Lead Writer and Editor takes an in-depth look at the incredible storylines from the PL during Week 5.
Sep 22, 2014, 9:40 AM EDT
Rog and Davo welcomed guest after guest for a very special pod.
Sep 22, 2014, 9:05 AM EDT
Pellegrini on City’s 1-1 draw with Chelsea: “I think we played 90 minutes against a small team trying to defend.”
Sep 22, 2014, 8:32 AM EDT
German midfielder would be exactly what Arsenal need. Will he arrive in January?
Sep 22, 2014, 7:53 AM EDT
Will Defoe be heading back to England at the end of the 2014 MLS season? Reports suggest its likely.
Sep 22, 2014, 12:37 AM EDT
Toronto FC vs. Chivas USA was the only MLS match to occur on Sunday.
Sep 22, 2014, 12:10 AM EDT
Roundup of Serie A and La Liga matches from the weekend.
Sep 21, 2014, 10:09 PM EDT
Manchester City defender Pablo Zabaleta thinks the referee let Diego Costa off without a red card during their encounter that spurred a red card for the Argentine.
Sep 21, 2014, 9:07 PM EDT
Barcelona beat Levante 5-0 on Sunday to continue their winning streak in all competitions.
Sep 21, 2014, 8:27 PM EDT
Short written and video recap of Sunday’s games.
Sep 21, 2014, 7:02 PM EDT
Manchester City goalie Joe Hart confirmed that he hadn’t discussed a new contract with the club, and Liverpool is a prime candidate for his services, according to the Metro.
Sep 21, 2014, 5:48 PM EDT
More racism was thrown at Mario Balotelli, but this time, it appears law enforcement will get involved.
Sep 21, 2014, 5:09 PM EDT
Mesut Ozil and Danny Welbeck scored and assisted each other during the Gunners 3-0 win over Aston Villa.
Sep 21, 2014, 4:30 PM EDT
Alessandro Florenzi hugged and kissed his grandmother in the Stade Olimpico stands following his goal in AS Roma’s 2-0 victory over Cagliari.
Sep 21, 2014, 3:34 PM EDT
Everton manager Roberto Martinez laments loss to Crystal Palace, saying that his squad lost its drive for victory.
Sep 21, 2014, 3:06 PM EDT
One England international paid respects to another as a legend scored an emotional goal for his new team against his old.
Sep 21, 2014, 1:55 PM EDT
We didn’t see this coming, and neither did Frank Lampard.
Sep 21, 2014, 12:57 PM EDT
Pablo Zabaleta’s second yellow card changed the game, but a former Chelsea legend came back to haunt them.
Sep 21, 2014, 12:55 PM EDT
Everton started early and saw much of the ball but Crystal Palace got a few breaks and took advantage to pick up their first win of the season.
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