May 16, 2013, 10:55 AM EDT
Pele and David Beckham splashed themselves across a willing U.S. Soccer scene at wildly different times in the game’s development here.
And yet their legacies look quite similar, both measurably significant in soccer’s growth and larger acceptance here. Both men cultivated greater awareness for the country’s top professional league, although in very different ways, moving the needle forward in very different places along the cultural awareness continuum.
Is it lame to call this one a draw?
Pele was here as the pro game was barely out of infancy, still more “novelty” than “national footprint” on the domestic sports map.
Beckham arrived with the game at a far higher level of awareness and cultural acceptance, but when it had definitely arrived at a certain plateau. He pushed it past a sticking point.
To use an American football analogy, Pele moved the ball off the goal line, gaining a couple of important first downs. Beckham, who retired from soccer on Thursday at age 38, helped move the ball past the 50-yard line, into scoring position in the opponent’s end.
I think we can all agree that all forward movement is important. Pele’s contribution was to stamp legitimacy on a league that was still full of carnival tricks, still overly dependent on gimmicks to draw the crowds. And he put far more eyes on the North American Soccer League, which was not yet into its second decade when he arrived in 1975.
Major League Soccer was barely into its second decade when the Beckham tsunami landed with force on Major League Soccer shores. His goal in the bigger picture was always about increasing TV rights, creating buzz across a greater spectrum and ginning up general awareness.
It all started on the cold January day in 2007 when news that soccer’s illustrious global icon would be joining MLS, which was easily the most significant league announcement since Alan Rothenberg and other architects first revealed details ahead of the 1996 launch.
Going forward, sellouts were the norm in his first two or three seasons, so his impact at the gate was significant. (And gate receipts in MLS make up a far, far greater portion of revenue than in other U.S. sports, so that was a boon.) The real victory was in general market awareness (i.e., outside the soccer niche audience) and in enhanced TV contracts.
Long story short, Brand Beckham was always a circus – but don’t we all like to watch the circus? He did make more Americans watch MLS.
By the way, there were always better players, in both cases. Still, both men helped to validate their competitive value with championships in their final years, adding muscle to the argument that they were more than a brand and a pretty face on all this. Pele helped guide the Cosmos to the 1977 NASL championship in his third and final season with the club. Beckham won MLS Cup titles in 2011 and 2012, his final pair of LA Galaxy seasons.
Battling Arsenal bow out, as Bayern Munich reach UEFA Champions League quarters after 1-1 draw (3-1, agg.)
Mar 11, 2014, 5:42 PM EDT
Defending champions Bayern down Gunners to reach quarterfinals of Champions League:
Mar 11, 2014, 5:38 PM EDT
With seven goals in five Champions League games, Costa has led Atlético into the quarterfinals.
Mar 11, 2014, 4:44 PM EDT
Three Vancouver Whitecaps take their place in the first week’s Best XI.
Mar 11, 2014, 4:03 PM EDT
Japanese youngster traveled with squad to Munich… then Arsenal found out he was ineligible:
Mar 11, 2014, 2:55 PM EDT
Nick Rimando snared the league’s honor, but the Dancing Bear claims PST’s first weekly award.
Mar 11, 2014, 2:02 PM EDT
Can the Gunners go on the road and beat Bayern 2-0 for a second-straight season in the UCL?
Mar 11, 2014, 1:20 PM EDT
American investment company now owns 25 percent of United’s total shares on the NYSE:
Mar 11, 2014, 12:43 PM EDT
Newcastle boss full of remorse after unsavory incident lands him in hot water:
Mar 11, 2014, 12:09 PM EDT
Pardew reprimanded by the FA, is his ban long enough?
Mar 11, 2014, 11:40 AM EDT
German youth international, eligible to play for the USMNT, set to extend stay with Arsenal:
Mar 11, 2014, 10:46 AM EDT
Ankle sprain is “a very rare and unique injury, and we are trying to treat it as well as possible.”
Mar 11, 2014, 4:55 AM EDT
Milan’s failed to turn its season around, with Atlético has stabilized after a February swoon.
Mar 11, 2014, 3:47 AM EDT
Bayern’s lost twice in the last 12 months – once to Arsenal. The holders will look to avoid a repeat of last year’s visit.
Mar 10, 2014, 10:32 PM EDT
There’s also a freshness under Mastroeni, who oozes the respectability that comes from a distinguished career.
Mar 10, 2014, 9:54 PM EDT
The Black Cats have played three less matches than the Bluebirds and two less than the Baggies. A win over Palace would land them even with the Eagles.
Mar 10, 2014, 9:21 PM EDT
“What I said to the players is ‘get it out of your head. Go home, reflect a little bit and I will do my best to come up with something better.’”
Mar 10, 2014, 8:44 PM EDT
It wasn’t a pretty night to be in Turkey, as violent fans at Trabzonspor forced the abandonment of a match with rivals Fenerbahce on Monday night.
Mar 10, 2014, 8:03 PM EDT
What to do with the goal-scoring 34-year-old Scot who’s out of contract in June?
Mar 10, 2014, 7:25 PM EDT
“Kevin made a huge contribution to our qualification for the World Cup, he never let us down and now his dreams have died,” said Holland manager Louis van Gaal.
Mar 10, 2014, 6:42 PM EDT
Like Manuel Pellegrini and his distaste for a certain Swedish official, Wenger is also critical of UEFA slotting in a referee from a non-footballing power.
- Battling Arsenal bow out, as Bayern Munich reach UEFA Champions League quarters after 1-1 draw (3-1, agg.) 0
- Two from Diego Costa help Atlético Madrid cruise past Milan in Champions League, 4-1 (5-1, agg.) 0
- ProSoccerTalk’s MLS Team of the Week – Week 1 0
- ProSoccerTalk’s MLS Player of the Week: Will Bruin 0
- Alan Pardew handed hefty ban, fined for headbutt 2
- Preview: Atlético Madrid back on track before Champions League visit from goal-shy Milan 0
- Sporting KC's Television Network Expands
- American Investment Firm Buying Up Man United Stock
- Earthquakes vs. Toluca: CONCACAF Champions League
- San Jose Earthquakes Acquire Benfica Midfielder Yannick Djalo
- Revs Waive DelPiccolo; Roster Stands at 27
- Inter President Denies Holding Talks with Chicharito
- Nearly Perfect Start for Galaxy, Result Aside
- USWNT Lose to Denmark 5-3 in Algarve Cup
- Real Salt Lake's Nick Rimando Named MLS Player of the Week
- Will Johnson Signs New Multi-Year Contract With Portland Timbers