Skip to content

What was better: Brand Beckham…or the player?

May 16, 2013, 1:26 PM EST

File photo of soccer star David Beckham and his wife Victoria arriving at Westminster Abbey in London Reuters

Whenever anyone mentions the name David Beckham, what are the first thoughts that pop into your mind?

Glamor, fashion, celebrity, icon, superstar, Hollywood…soccer?

The main thing we should remember Beckham for, the soccer, often comes way down the list.

So, what is better: Brand Beckham? Or Beckham the soccer player?

Let’s start with the brand. Ever since he married a Spice girl, Beckham knew his life would never be the same. But after years of modelling expensive garments, fragrances, watches and just about anything else you can imagine, the brand behind David and Victoria Beckham is now a relentless money-making machine. In his early years it was never like that. But from promising player to international star to veteran to father-figure, Beckham’s stardom has grown exponentially.

(More: Beckham announces his retirement from football)

His switch from Real Madrid to the LA Galaxy in 2007 was said by many to fall in line with Victoria’s fashion line and her ambitions to become an A-list celebrity in Hollywood.

Beckham came to the USA to grow soccer with his stardom and millions, if not billions, of adoring fans across the globe. The brand has been out of control for sometime now. His fame and fortune helped his hometown of London get the 2012 Olympic games and he played a huge part in the opening ceremony. Everyone wants to see him, talk about him and judge him. Just look at the furor his retirement today has caused. Websites, social media sites and message boards have gone into meltdown. Would this all have happened if some decent soccer player from East London had retired?

Hold up, hold up. Hang on a minute. Beckham isn’t just a “decent” player. He is one of the best.

(More: Beckham’s top five moments in U.S. Soccer)

Certainly he is one of the greatest players England has ever produced. Yet that goes unnoticed, unappreciated and undervalued when the name “Beckham” is uttered to anyone, on any street, in any country on this planet.

Quite simply, growing up in England when Beckham was making his ascent through the ranks at United, the baby faced lad from Leytonstone — with the squeaky cockney accent and the copious amount of Brylcreem stuck to his head — was a sensation. He could pass like no other, he could bend the ball around any obstacle and his work rate, oh my, it was like he made every tackle and long-bursting run as if his life depended on it.

(More: What they’re saying about Beckham’s retirement)

The goals, they were sublime. The goal from his own half against Wimbledon in 1996 put him on the soccer map. A last-gasp free kick to take England to the World Cup against Greece. His belter against Wales in a World Cup qualifier in 2004. A lob into an empty net against the Kansas City Wizards. The list goes on and on.

Beckham twice finished runner-up as the FIFA World player of the year. He lost to Rivaldo in 1999 and Luis Figo in 2001. So yeah, he is much more than a “decent” player.

Only time will tell what lies ahead for Beckham. Could he become an owner of an MLS franchise? Could he become a manager? Will he step away entirely from the game? Or will he make a dramatic comeback from retirement? Who knows.

But when we look back at Beckham’s career how will we remember him? That is the biggest question of all.

Will it be for the brand or will it be the player? I’ll let you discuss that. But as a proud Englishman, I hope it’s the latter.

PHOTOS: The life and time of David Beckham

Latest Posts
  1. Watch Live: Hull City vs Tottenham Hotspur (Lineups)

    Nov 23, 2014, 10:48 AM EST

    Pochettino AP

    Mauricio Pochettino has called on Ben Davies and five others to fix things for Spurs, as both sides make a whopping six changes to their lineups from last weekend.

  2. Crystal Palace 3-1 Liverpool: Bolasie carves up Liverpool defense

    Nov 23, 2014, 10:26 AM EST

    Palace Getty Images

    Yannick Bolasie was a force down both flanks as Neil Warnock’s Crystal Palace pulls out of the relegation zone.

  3. David Moyes details plane troubles ahead of Real Sociedad debut

    Nov 23, 2014, 10:01 AM EST

    Moyes Getty Images

    David Moyes began his tenure in Spain with a 0-0 draw, but there was more to it than that.

  4. Report: Marco Reus is out for rest of 2014 with torn ankle ligament

    Nov 23, 2014, 8:19 AM EST

    Reus AP

    After missing the World Cup while rehabbing a serious ankle injury, Marco Reus is faced with yet another long road back.

  5. Watch Live: Crystal Palace vs Liverpool (Lineups)

    Nov 23, 2014, 7:48 AM EST

    Lambert Getty Images

    With Daniel Sturridge shelved for weeks and Mario Balotelli unable to get past a groin knock, Liverpool turns to Rickie Lambert to produce goals at Selhurst Park.

  6. Milan derby: Return of Roberto Mancini sets the stage for classic Serie A rivalry

    Nov 22, 2014, 11:59 PM EST

    esteban_cambiasso Getty Images

    On Sunday, AC Milan will play host to rivals Inter Milan in “derby della Madonnina”, and Roberto Mancini is back.

  7. Tim Cahill thinks Red Bulls are plainly ‘better’ than New England Revolution

    Nov 22, 2014, 9:47 PM EST

    Tim Cahill 2

    New York Red Bulls’ Designated Player Tim Cahill is far from doubting his team’s capabilities against the New England Revolution in the Eastern Conference Championship on Sunday.

  8. Jose Mourinho apologizes for criticizing supporters, grateful for Blues’ triumph over West Brom

    Nov 22, 2014, 7:12 PM EST

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    Chelsea boss Jose Mourinho apologized to supporters for criticizing the stadium atmosphere, while praising his team’s play in a 2-0 blanking of West Brom.

  9. Arsene Wenger on loss to Manchester United: ‘We dominated 80 percent of the time’

    Nov 22, 2014, 5:15 PM EST

    Everton v Arsenal - Premier League Getty Images

    His squad controlling possession and gathering a fair amount of chances on goal, Arsene Wenger believes his side deserved a better result against Manchester United.

  10. Premier League Sunday preview: Liverpool, Spurs take to road to face fellow strugglers Palace, Hull

    Nov 22, 2014, 5:03 PM EST

    Britain Soccer Premier League AP

    One game is a rematch of the 3-3 draw that left Luis Suarez in tears, but both Palace and Liverpool have much bigger things to worry about.

  11. Bundesliga roundup: Gotze, Lewandowski lead Bayern rout; Reus hurt in BVB draw

    Nov 22, 2014, 4:45 PM EST

    Germany Soccer Bundesliga AP

    Elsewhere, USMNT defenders Timmy Chandler (right) and John Anthony Brooks picked up wins in 90 minutes each for their clubs.

  12. Alan Pardew, Newcastle organization wishing the best for Ryan Taylor’s recovery

    Nov 22, 2014, 4:25 PM EST

    alan_pardew Getty Images

    Despite an wonderful 1-0 result over QPR to keep their winning run alive, Alan Pardew feels the pain of Ryan Taylor’s sudden injury.

  13. “Always annoyed” Chelsea boss Jose Mourinho: “At halftime it should be four or five nil”

    Nov 22, 2014, 3:38 PM EST

    Chelsea v West Bromwich Albion - Premier League Getty Images

    This season, he has all his players and no excuses. So The Special One is a little ticked off that his Blues aren’t pouring forth goals to match their dominant play.

  14. Alan Irvine calls Costa goal offside, bright spot was spectacular Ben Foster

    Nov 22, 2014, 3:35 PM EST

    alan_irvine Getty Images

    Irvine: “We actually went a goal down to a goal which I thought was offside and that makes life very difficult here.”

  15. Marquee win proves van Gaal’s Manchester United on the right track

    Nov 22, 2014, 3:32 PM EST

    Van Gaal was disappointed his team couldn't hand Chelsea their first defeat of the season. Getty Images

    Red Devils surge to victory away at Arsenal, as LVG’s masterplan is taking shape.

Featured video

Week 12: PL Saturday recap