Skip to content

What was better: Brand Beckham…or the player?

May 16, 2013, 1:26 PM EDT

File photo of soccer star David Beckham and his wife Victoria arriving at Westminster Abbey in London Reuters

Whenever anyone mentions the name David Beckham, what are the first thoughts that pop into your mind?

Glamor, fashion, celebrity, icon, superstar, Hollywood…soccer?

The main thing we should remember Beckham for, the soccer, often comes way down the list.

So, what is better: Brand Beckham? Or Beckham the soccer player?

Let’s start with the brand. Ever since he married a Spice girl, Beckham knew his life would never be the same. But after years of modelling expensive garments, fragrances, watches and just about anything else you can imagine, the brand behind David and Victoria Beckham is now a relentless money-making machine. In his early years it was never like that. But from promising player to international star to veteran to father-figure, Beckham’s stardom has grown exponentially.

(More: Beckham announces his retirement from football)

His switch from Real Madrid to the LA Galaxy in 2007 was said by many to fall in line with Victoria’s fashion line and her ambitions to become an A-list celebrity in Hollywood.

Beckham came to the USA to grow soccer with his stardom and millions, if not billions, of adoring fans across the globe. The brand has been out of control for sometime now. His fame and fortune helped his hometown of London get the 2012 Olympic games and he played a huge part in the opening ceremony. Everyone wants to see him, talk about him and judge him. Just look at the furor his retirement today has caused. Websites, social media sites and message boards have gone into meltdown. Would this all have happened if some decent soccer player from East London had retired?

Hold up, hold up. Hang on a minute. Beckham isn’t just a “decent” player. He is one of the best.

(More: Beckham’s top five moments in U.S. Soccer)

Certainly he is one of the greatest players England has ever produced. Yet that goes unnoticed, unappreciated and undervalued when the name “Beckham” is uttered to anyone, on any street, in any country on this planet.

Quite simply, growing up in England when Beckham was making his ascent through the ranks at United, the baby faced lad from Leytonstone — with the squeaky cockney accent and the copious amount of Brylcreem stuck to his head — was a sensation. He could pass like no other, he could bend the ball around any obstacle and his work rate, oh my, it was like he made every tackle and long-bursting run as if his life depended on it.

(More: What they’re saying about Beckham’s retirement)

The goals, they were sublime. The goal from his own half against Wimbledon in 1996 put him on the soccer map. A last-gasp free kick to take England to the World Cup against Greece. His belter against Wales in a World Cup qualifier in 2004. A lob into an empty net against the Kansas City Wizards. The list goes on and on.

Beckham twice finished runner-up as the FIFA World player of the year. He lost to Rivaldo in 1999 and Luis Figo in 2001. So yeah, he is much more than a “decent” player.

Only time will tell what lies ahead for Beckham. Could he become an owner of an MLS franchise? Could he become a manager? Will he step away entirely from the game? Or will he make a dramatic comeback from retirement? Who knows.

But when we look back at Beckham’s career how will we remember him? That is the biggest question of all.

Will it be for the brand or will it be the player? I’ll let you discuss that. But as a proud Englishman, I hope it’s the latter.

PHOTOS: The life and time of David Beckham

Latest Posts
  1. PST’s Major League Soccer power rankings: Double(d) vision edition

    Sep 23, 2014, 10:08 AM EDT

    Sounders Union Soccer AP

    Oh, the challenges that await a man altering another man’s power rankings.

  2. US Soccer stands by Solo stance; Media backlash keeps on coming

    Sep 23, 2014, 9:06 AM EDT

    Mexico v United States Getty Images

    Hope Solo advocates have been angered by some columns claiming she shouldn’t be playing, while a national pundit gives his take on the story

  3. PST’s Major League Soccer player of the week: No question who was tops

    Sep 23, 2014, 8:09 AM EDT

    Bradley Wright-Phillips AP

    Bradley Wright-Phillips, you may now step forward to collect your prize of Internet-based high-fives.

  4. FIFA-outlined new head injury protocol will go up for vote

    Sep 23, 2014, 7:40 AM EDT

    West Ham United v Liverpool - Premier League Getty Images

    It’s hard to imagine the new head safety measures won’t pass quickly, and reports say they could be in effect by October.

  5. ICYMI: Insane 90-yard volley sets Bundesliga record for longest goal

    Sep 23, 2014, 12:14 AM EDT

    Stoppelkamp AP

    Newly-promoted Paderborn is shocking the Bundesliga and providing quite the show in the process.

  6. Americans Abroad Review: English-based Americans struggle, Green shocks parents Bayern

    Sep 22, 2014, 11:28 PM EDT

    Guzan Getty Images

    It was a rough weekend for Americans in England, but outside the country things a little more enjoyable.

  7. WATCH: Men in Blazers show debuts on NBCSN

    Sep 22, 2014, 10:51 PM EDT

    Screen Shot 2014-09-22 at 10.50.08 PM

    The full debut of Men In Blazers graced NBC Sports Network tonight with an assist from Adam Richman.

  8. Often mocked by fans, Wenger says Abou Diaby should command respect

    Sep 22, 2014, 10:04 PM EDT

    Diaby Getty Images

    Despite making just sixteen league appearances the last three years, the Gunners manager says Diaby should be commended for his perseverance.

  9. Report: Obafemi Martins close to Seattle extension and raise

    Sep 22, 2014, 8:41 PM EDT

    Martins AP

    Seattle’s lethal striker is set to cap the best year of his career with a new deal and a raise.

  10. Carlos Tevez still can’t get into the Argentinian national team

    Sep 22, 2014, 7:59 PM EDT

    Tevez AP

    The 30-year-old hasn’t been in the Argentinian side since 2011 when he missed a crucial penalty in a shootout with Uruguay.

  11. Great flop or greatest flop? German player executes ridiculous dive

    Sep 22, 2014, 7:07 PM EDT

    Siegert Getty Images

    A dive to end all dives gave the German third division some notoriety.

  12. Fans of Brazilian club throw rocks at team bus after huge loss

    Sep 22, 2014, 6:26 PM EDT

    Palmeiras Getty Images

    Things have gone horribly wrong for storied Brazilian club Palmeiras this year, and fans are making their feelings known.

  13. DC United extends Ben Olsen’s contract after bounceback season

    Sep 22, 2014, 5:54 PM EDT

    Olsen Getty Images

    The two sides agreed on a multi-year deal as Olsen calls DC United “my family and identity.”

  14. Premier League Team of the Week: Find out who starred on Matchday 5

    Sep 22, 2014, 5:15 PM EDT

    Britain Soccer Premier League

    Which 11 players stood out above the rest in Week 5? Find out, here.

  15. Former player accuses ousted Fulham manager Magath of insane cheese story

    Sep 22, 2014, 4:36 PM EDT

    Magath Getty Images

    According to a pair of former players, the old Fulham manager told Brede Hangeland to rub his knee with cheese to reduce inflammation.

  16. Premier League Download: Tale of the newly-promoted teams

    Sep 22, 2014, 3:56 PM EDT

    Leonardo Ulloa AP

    What are Leicester City, Burnley and Queens Park Rangers all about? Our analysts break it down.

  17. Premier League player of the week – Round 5

    Sep 22, 2014, 3:22 PM EDT

    Lampard AP

    Who was crowned the best player of the week in the PL?

  18. VIDEO: Watch the top five Premier League goals – Week 5

    Sep 22, 2014, 2:48 PM EDT

    ManchesterUnited AP

    Which five goals were the best? Pick your best from two chips, a scissor kick, a belter and a curler.

  19. League Cup preview: Five all-Premier League ties await in third round

    Sep 22, 2014, 2:15 PM EDT

    Arsenal v Southampton - Premier League Getty Images

    Gunners and Saints clash, as the third round of the League Cup takes place this week.

  20. FIFA Executive: “The 2022 World Cup in Qatar will not happen”

    Sep 22, 2014, 1:38 PM EDT

    Theo Zwanziger AP

    Zwanziger: “Medics say they cannot accept responsibility with a World Cup taking place under these conditions.”

Featured video

Week 5: Top five Premier League goals