Skip to content

What was better: Brand Beckham…or the player?

May 16, 2013, 1:26 PM EDT

File photo of soccer star David Beckham and his wife Victoria arriving at Westminster Abbey in London Reuters

Whenever anyone mentions the name David Beckham, what are the first thoughts that pop into your mind?

Glamor, fashion, celebrity, icon, superstar, Hollywood…soccer?

The main thing we should remember Beckham for, the soccer, often comes way down the list.

So, what is better: Brand Beckham? Or Beckham the soccer player?

Let’s start with the brand. Ever since he married a Spice girl, Beckham knew his life would never be the same. But after years of modelling expensive garments, fragrances, watches and just about anything else you can imagine, the brand behind David and Victoria Beckham is now a relentless money-making machine. In his early years it was never like that. But from promising player to international star to veteran to father-figure, Beckham’s stardom has grown exponentially.

(More: Beckham announces his retirement from football)

His switch from Real Madrid to the LA Galaxy in 2007 was said by many to fall in line with Victoria’s fashion line and her ambitions to become an A-list celebrity in Hollywood.

Beckham came to the USA to grow soccer with his stardom and millions, if not billions, of adoring fans across the globe. The brand has been out of control for sometime now. His fame and fortune helped his hometown of London get the 2012 Olympic games and he played a huge part in the opening ceremony. Everyone wants to see him, talk about him and judge him. Just look at the furor his retirement today has caused. Websites, social media sites and message boards have gone into meltdown. Would this all have happened if some decent soccer player from East London had retired?

Hold up, hold up. Hang on a minute. Beckham isn’t just a “decent” player. He is one of the best.

(More: Beckham’s top five moments in U.S. Soccer)

Certainly he is one of the greatest players England has ever produced. Yet that goes unnoticed, unappreciated and undervalued when the name “Beckham” is uttered to anyone, on any street, in any country on this planet.

Quite simply, growing up in England when Beckham was making his ascent through the ranks at United, the baby faced lad from Leytonstone — with the squeaky cockney accent and the copious amount of Brylcreem stuck to his head — was a sensation. He could pass like no other, he could bend the ball around any obstacle and his work rate, oh my, it was like he made every tackle and long-bursting run as if his life depended on it.

(More: What they’re saying about Beckham’s retirement)

The goals, they were sublime. The goal from his own half against Wimbledon in 1996 put him on the soccer map. A last-gasp free kick to take England to the World Cup against Greece. His belter against Wales in a World Cup qualifier in 2004. A lob into an empty net against the Kansas City Wizards. The list goes on and on.

Beckham twice finished runner-up as the FIFA World player of the year. He lost to Rivaldo in 1999 and Luis Figo in 2001. So yeah, he is much more than a “decent” player.

Only time will tell what lies ahead for Beckham. Could he become an owner of an MLS franchise? Could he become a manager? Will he step away entirely from the game? Or will he make a dramatic comeback from retirement? Who knows.

But when we look back at Beckham’s career how will we remember him? That is the biggest question of all.

Will it be for the brand or will it be the player? I’ll let you discuss that. But as a proud Englishman, I hope it’s the latter.

PHOTOS: The life and time of David Beckham

Latest Posts
  1. Swansea City sign Argentine defender Federico Fernandez

    Aug 20, 2014, 10:31 AM EDT

    Argentina v Bosnia-Herzegovina: Group F - 2014 FIFA World Cup Brazil Getty Images

    Fernandez arrives from Napoli as Swans sign Argentine center back.

  2. Newly appointed Italian soccer president probed by UEFA amid racism claims

    Aug 20, 2014, 9:50 AM EDT

    Italy Federation Racism AP

    Following his alleged racist comments, leader of Italian soccer facing lengthy ban.

  3. Wednesday’s Transfer Rumor Roundup: Carvalho to Chelsea, Zaha to Palace

    Aug 20, 2014, 9:10 AM EDT

    Sporting Lisboa's William Carvalho celebrates his goal against Porto during their Portuguese premier league soccer match in Porto Reuters

    Arsenal to miss out on Carvalho, Nastasic, as rumors continue to swirl. Check out the latest gossip, here.

  4. No signings in 2015: Barcelona’s transfer ban upheld, FIFA rejects appeal

    Aug 20, 2014, 8:28 AM EDT

    Manchester City v Barcelona - UEFA Champions League Round of 16 Getty Images

    Barcelona banned by FIFA from signing any new players from September 2014 to January 2016.

  5. Report: Tottenham set to raid Manchester United, line up Fellaini, Hernandez deals

    Aug 20, 2014, 7:30 AM EDT

    Manchester United v Los Angeles Galaxy Getty Images

    Spurs set to hand Red Devils duo escape route from Old Trafford?

  6. CONCACAF Champions League Roundup: Champions fall in Panama; Sporting slips at Estelí

    Aug 20, 2014, 1:47 AM EDT

    concacaf champions league logo

    Portland victorious in CCL debut,while Club América affirmed their place as one of the competition’s favorites.

  7. Where in the world is Juan Agudelo? “Munich” may soon be the answer

    Aug 19, 2014, 9:53 PM EDT

    Agudelo Getty Images

    21-year-old striker may turn to the 2.Bundesliga to get his young career back on track.

  8. Moor’s season-ending injury sends Rapids’ defense into upheaval

    Aug 19, 2014, 8:33 PM EDT

    Colorado Rapids v Philadelphia Union Getty Images

    Injury couldn’t have come at a worse time for slumping Colorado.

  9. Spanish Super Cup: Late goal allows Atlético to claim first leg draw at Real Madrid

    Aug 19, 2014, 7:22 PM EDT

    gareth_bale AP

    James Rodríguez’s opener is pulled back in the 81st minute, sending the rivals to the Calderón even.

  10. UEFA Champions League Roundup: Arsenal held; Athletic takes 1-1 draw out of Naples

    Aug 19, 2014, 5:40 PM EDT

    arsenal_besiktas AP

    Steaua Bucharest, Bayer Leverkusen, and Red Bull Salzburg earned first leg wins.

  11. PST Major League Soccer Player of the Week: Fabián Castillo

    Aug 19, 2014, 4:40 PM EDT

    Colorado Rapids v FC Dallas Getty Images

    Tesho Akindele won the league’s honor, leaving is with one question: How? Teammate Fabián Castillo was clearly FC Dallas’s (and the league’s) best player.

  12. Fantasyland: Week One heroes, leaders, busts, three names to monitor

    Aug 19, 2014, 4:30 PM EDT

    Sunderland v Udinese - Pre Season Friendly Getty Images

    A pair of Liverpool midfielders let down their owners, while Hull was the key to big, big scores.

  13. VIDEO: Ba hits the bar from midfield off opening kickoff vs Arsenal

    Aug 19, 2014, 3:30 PM EDT

    Ba 1

    Demba Ba had the gumption to try and score one of the earliest goals of all-time in Besiktas’ UCL match against Arsenal on Tuesday

  14. Man says Liverpool tattoo helped him through 19 hours vs sea, sharks

    Aug 19, 2014, 2:45 PM EDT

    Channel 7 via The Mirror Channel 7 via The Mirror

    Swimming with sharks, and knowing his fishing companions faced death, Kim Thomsen leaned on the fact that he wasn’t swimming alone.

  15. Tuesday transfer rumor roundup: Falcao to Liverpool, Welbeck to Hull?

    Aug 19, 2014, 2:25 PM EDT

    Vincent-Aboubakar Getty Images

    Bayern president Franz Beckenbauer claims Marco Reus is headed to Manchester United… next summer.

  16. Sporting CP confirms swap of Rojo to Manchester United for Nani, money

    Aug 19, 2014, 2:07 PM EDT

    APTOPIX Brazil Soccer WCup Germany Argentina AP

    Hours after apologizing for trying to force a move to Manchester United, Argentina defender Marcos Rojo is commenting on said move.

  17. Tim Leiweke denies reports that he’s stepping down in Toronto

    Aug 19, 2014, 1:53 PM EDT

    MLS Toronto FC Gilberto Soccer AP

    The MLSE boss has been good for Toronto FC, bringing in Jermain Defoe and Michael Bradley, and is denying a report that he’s leaving town.

  18. Report: Malky Mackay wins Crystal Palace job over Tim Sherwood

    Aug 19, 2014, 1:24 PM EDT

    Cardiff City v Southampton - Premier League Getty Images

    Mackay’s hiring at Palace would be a reunion with sporting director Ian Moody, the latter also unceremoniously replaced at Cardiff

  19. Many changes in Dunga’s first Brazil call-ups since World Cup disaster

    Aug 19, 2014, 12:51 PM EDT

    Liverpool v Borussia Dortmund - Pre Season friendly Getty Images

    Liverpool’s Philippe Coutinho is among the new names on the list.

  20. American teen Hyndman trying to earn Magath’s trust at Fulham

    Aug 19, 2014, 12:00 PM EDT

    www.fulhamfc.com www.fulhamfc.com

    Playing in the Championship club’s first two matches, both losses, Emerson Hyndman is being hailed as an ‘old head on young shoulders’

Featured video

Top five PL goals, Week 1