May 26, 2013, 1:27 PM EST
Gross. Hideous. Tragic.
These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.
The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).
The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.
Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.
This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).
And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.
Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.
Nov 28, 2014, 2:13 PM EST
It’s no surprise that the Liverpool manager is feeling the heat after the Reds 12th place start.
Nov 28, 2014, 2:00 PM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Nov 28, 2014, 1:20 PM EST
It’s a vibrant and informative take on the big following in Seattle, one that even Sounders haters can respect for its size, dedication and creativity.
Nov 28, 2014, 12:35 PM EST
Top Four and Bottom Three match-ups take the battle for Premier League places to a different level this weekend.
Nov 28, 2014, 12:00 PM EST
Where and how to watch all the PL games during Week 13.
Nov 28, 2014, 11:52 AM EST
Hull City is looking for a historic win when they visit surging Manchester United on Saturday.
Nov 28, 2014, 11:01 AM EST
We pick three clubs in three countries that could be a landing spot for the out-of-favor Sunderland striker in the January transfer window.
Nov 28, 2014, 10:10 AM EST
The Baggies are coming off losses to Chelsea and Newcastle, and are four points back of eighth place Arsenal. The NBCSN match kicks at 745am ET.
Nov 28, 2014, 9:37 AM EST
Spain (4) and Germany (3) are the only nations with multiple members.
Nov 28, 2014, 8:35 AM EST
Manchester United’s legendary midfielder will stay in his assistant coach role for Ireland, spend more time with his family.
Nov 28, 2014, 7:58 AM EST
Vice Sports writer Kevin Koczwara has the story of Alston’s fight with chronic myelogenous leukemia.
New England Revolution, 90 minutes from MLS Cup, must simply avoid second-leg disaster vs. Red Bulls
Nov 27, 2014, 11:15 PM EST
It’s been a long time since the New England Revolution lost by mulitple goals, which the New York Red Bulls must achieve to reach MLS Cup 2014.
Nov 27, 2014, 9:26 PM EST
The big Europa League sides have begun to advance to the knockout round, with a few more very close to joining them.
Nov 27, 2014, 4:09 PM EST
Toffees seal spot in Europa League knockout rounds after terrific away day display.
Nov 27, 2014, 3:17 PM EST
Three FIFA ExCo members and German legend latest to be under the spotlight.
Nov 27, 2014, 2:05 PM EST
Brazilian legend hospitalized for second time this month.
Nov 27, 2014, 1:15 PM EST
Whelan charged by FA over accusations of anti-Semitic, racist remarks.
Nov 27, 2014, 12:00 PM EST
Spanish giants drop Christian symbol as they link up with Abu Dhabi based bank.
Nov 27, 2014, 10:55 AM EST
Can Spurs and Everton make a top four charge? Will Saints stun Man City?
Nov 27, 2014, 10:00 AM EST
Watch the incident unfold, as Brazilian striker is behind bars.
- Prince-Wright’s Premier League picks: Manchester United, Chelsea, QPR 0
- Top Five storylines for Week 13 of the Premier League 0
- WATCH: Premier League TV schedule – Week 13 0
- Premier League Preview: Manchester United vs. Hull City 0
- Sure there’s “interest throughout Europe”, but where is the best spot for Jozy Altidore? 2
- Pick just three?!? FIFPro World XI midfielder shortlist is Juve-heavy, really good 0