May 26, 2013, 1:27 PM EDT
Gross. Hideous. Tragic.
These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.
The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).
The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.
Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.
This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).
And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.
Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.
Apr 18, 2015, 4:42 PM EDT
A pair of Premier League matches are ready for your Sunday viewing pleasure, and take note that one features a different broadcast channel.
Apr 18, 2015, 4:20 PM EDT
Here’s what happened in Saturday’s five matches.
Apr 18, 2015, 4:14 PM EDT
Seventy-seven percent of this weekend’s Bundesliga results are in the books, and Germany is still waiting for its first upset.
Apr 18, 2015, 3:56 PM EDT
Manchester United captain Wayne Rooney felt his team did enough to top Chelsea at Stamford Bridge on Saturday, but the score line says otherwise.
Apr 18, 2015, 3:39 PM EDT
Van Gaal: “We played the best match of the season but in football you can lose.”
Apr 18, 2015, 2:36 PM EDT
Here’s what we learned from Chelsea’s narrow win over United.
Apr 18, 2015, 2:28 PM EDT
United stays third, one point behind second-place Arsenal.
Apr 18, 2015, 2:13 PM EDT
Arsenal had 71 percent possession as late as the 80th minute, but the score remained deadlocked at one.
Apr 18, 2015, 1:52 PM EDT
Have Saints’ faint top four hopes been all but ended?
Apr 18, 2015, 1:25 PM EDT
Hear what the Foxes’ boss had to say about Leicester’s big win.
Apr 18, 2015, 12:06 PM EDT
Potters stage second half comeback to stun Saints.
Apr 18, 2015, 11:59 AM EDT
Palace’s table charge is momentarily halted, as Alan Pardew’s boys sit 11th with 42 points.
Apr 18, 2015, 11:57 AM EDT
Toffees five unbeaten, send Clarets bottom of the table.
Apr 18, 2015, 11:53 AM EDT
Leicester is even with 17th place Hull on points and a single point behind Sunderland, with a match in hand on both.
Apr 18, 2015, 11:40 AM EDT
James Morrison had scored in the second minute for the Baggies’ first tally.
Apr 18, 2015, 11:34 AM EDT
It’s a big one, folks, with the two of the Premier League’s best tangling at Stamford Bridge.
Apr 18, 2015, 11:17 AM EDT
The FA has switched things around and will still give the kid a chance to walk onto the Wembley pitch before an upcoming England match.
Apr 18, 2015, 10:49 AM EDT
Set piece goals are the name of a pair of early games, as four Premier League matches dot the weekend landscape. Live stream link inside.
Apr 18, 2015, 9:31 AM EDT
Bafetimbi Gomis is out for Swansea City, putting more focus on Ki Sung-yeung and Gylfi Sigurdsson.
Apr 18, 2015, 9:24 AM EDT
Crystal Palace has been humming, with Yannick Bolasie coming off a hat trick for the Eagles.
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