May 26, 2013, 1:27 PM EST
Gross. Hideous. Tragic.
These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.
The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).
The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.
Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.
This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).
And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.
Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.
Dec 21, 2014, 11:59 PM EST
Antoine Griezmann breaks out with three goals in Atletico’s 4-1 result over Athletic Bilbao.
A day of Ronaldo: Real Madrid star erects statue of himself, thinks Real can win Champions League again
Dec 21, 2014, 10:21 PM EST
Cristiano Ronaldo has made headlines twice today, for erecting a statue of himself and claiming Real Madrid could repeat in the Champions League.
Dec 21, 2014, 9:07 PM EST
The sky continues to fall in Dortmund.
Dec 21, 2014, 8:17 PM EST
Tim Howard converses about his recently released autobiography, “The Keeper.”
Dec 21, 2014, 7:40 PM EST
Jeremy Menez has done a fantastic job as AC Milan’s primary attacker, and he’s primarily aiming for the French national team call-up.
Dec 21, 2014, 6:20 PM EST
Ally McCoist has left Scottish Championship team Rangers, as the club has recognized the former star striker is now on “gardening leave.”
Dec 21, 2014, 5:30 PM EST
Catch up on Premier League Round 17 action from this Sunday.
Dec 21, 2014, 4:55 PM EST
According to Brendan Rogers, Liverpool’s prime attacker, Daniel Sturridge, will make his return from a multi-month injury in early January.
Dec 21, 2014, 4:05 PM EST
Sunderland winger Adam Johnson on game-winner and Tyne-Wear derby triumphs: “Three years in a row, they must hate me here!”
Dec 21, 2014, 3:39 PM EST
Brendan Rodgers gives his thoughts after a 2-2 draw despite what he called “dominance” on the ball.
Dec 21, 2014, 3:12 PM EST
With polarizing halves separating the teams, Arsene Wenger said a draw was the correct result based on performance.
Dec 21, 2014, 2:29 PM EST
Cristiano Ronaldo appeared to bring a grudge with him to Morocco.
Dec 21, 2014, 1:44 PM EST
With Newcastle yielding late, Alan Pardew thinks he may have left his team a little too exposed as the clock ticked towards the final minute.
Dec 21, 2014, 1:08 PM EST
Martin Skrtel returned from a nasty injury and took full advantage of the resulting stopptage time.
Dec 21, 2014, 11:58 AM EST
A day to forget for the American central defender in Germany’s top flight.
Dec 21, 2014, 10:26 AM EST
The boyhood Newcastle fan scored at St. James Park for the third year in a row as Sunderland stole the Tyne-Wear derby late.
Dec 21, 2014, 10:16 AM EST
Raheem Sterling looks to be the lone attacking option for Liverpool as Brendan Rodgers has left both his available strikers on the bench.
Dec 21, 2014, 8:52 AM EST
A magnetizing first touch leads to a meaningless but nonetheless beautiful goal by the man who gives us magic weekly.
Dec 21, 2014, 7:53 AM EST
The heated Tyne-Wear derby has brought us goals and fireworks of many kinds, and will be no different today as Sunderland looks to win four in a row over Newcastle for the first time ever.
Dec 20, 2014, 10:54 PM EST
Howard doesn’t think Lampard will start the MLS season with NYCFC, although he says he should.
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