Skip to content

Everton’s new badge draws ire of supporters

May 26, 2013, 1:27 PM EDT

evert

Gross. Hideous. Tragic.

These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.

The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).

The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.

Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.

This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).

And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.

Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.

Latest Posts
  1. Fire-ravaged dog home claims Mario Balotelli made sizable donation

    Sep 17, 2014, 11:30 PM EDT

    Balo

    A dog home ravaged by fire last week believes Mario Balotelli has made a sizable donation.

  2. PST Extra: Sneak preview of Manchester City v. Chelsea

    Sep 17, 2014, 10:55 PM EDT

    MC CH

    Joe Prince-Wright and myself sat down with Jenna Corrado to discuss what City and Chelsea each need to accomplish to secure victory.

  3. ‘We Will Speak English': Louis van Gaal’s instruction to Manchester United players

    Sep 17, 2014, 10:28 PM EDT

    VanGaal Getty Images

    Looking for complete transparency, however, Van Gaal has laid down the law: English only.

  4. David Beckham’s Miami franchise could make big announcement on Thursday

    Sep 17, 2014, 9:20 PM EDT

    Former England soccer captain David Beckham attends the world premier of the film "The Class of 92" in London Reuters

    Marcelo Claure has hinted that news regarding a potential MLS franchise in Miami could soon be on it’s way.

  5. Jose Mourinho on Chelsea’s draw with Schalke: “That’s football”

    Sep 17, 2014, 8:42 PM EDT

    Mourinho AP

    “Remy could have scored, Terry could have scored, Hazard could have scored, but that’s football,” Mourinho said.

  6. Report: Man stabbed, another injured, following Roma’s 5-1 win over CSKA Moscow

    Sep 17, 2014, 7:54 PM EDT

    Alberto Pizzoli AFP Alberto Pizzoli AFP

    Gazzetta dello Sport claims that one CSKA fan who had been stabbed in the stomach.

  7. PHOTO: Ajax fans tell PSG what they think of Paris (and Ms. Hilton)

    Sep 17, 2014, 7:00 PM EDT

    ajax

    Gotta love Ajax fans, they’re always loud, positive and pretty darn clever.

  8. Julian Draxler’s stunning performance puts Chelsea, Premier League on high alert

    Sep 17, 2014, 6:45 PM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    Living off the counter-attack, Schalke looked for Draxler every time out the gates.

  9. Yaya Toure’s lackluster display stands out as Manchester City struggle

    Sep 17, 2014, 6:03 PM EDT

    Germany Soccer Champions League AP

    Toure’s inept displays bring up question marks over his commitment to Man City.

  10. UEFA Champions League roundup: Roma, Porto win big; Chelsea, PSG slip up

    Sep 17, 2014, 5:12 PM EDT

    Italy Soccer Champions League AP

    What happened across Europe in the Champions League? Here’s a recap of all eight games.

  11. Chelsea 1-1 Schalke 04: Huntelaar secures point for the underdogs

    Sep 17, 2014, 4:59 PM EDT

    Chelsea FC v FC Schalke 04 - UEFA Champions League Getty Images

    A solid outing by Chelsea but Jose Mourinho’s side will rue their lack of finishing in the final third.

  12. AS Roma 5-1 CSKA Moscow: Juan Iturbe and Gervinho tear up the Russians

    Sep 17, 2014, 4:46 PM EDT

    AS Roma v PFC CSKA Moskva - UEFA Champions League Getty Images

    An impressive display from Roma who will fancy their chances of an upset against Manchester City and Bayern Munich in Group E.

  13. Bayern Munich 1-0 Manchester City: Last-gasp win for Bayern in Bavaria

    Sep 17, 2014, 4:41 PM EDT

    Toure is beaten to the ball once again by Xabi Alonso. AP

    Boateng’s late volley hands Bayern win against stubborn City.

  14. Mario Mandzukic breaks nose, set for surgery

    Sep 17, 2014, 4:07 PM EDT

    mario_mandzukic Getty Images

    Nothing like breaking your nose in the third minute and playing the full 90. Beast.

  15. LIVE – Champions League half time update: Roma storm ahead, Bayern pressing

    Sep 17, 2014, 3:33 PM EDT

    Italy Soccer Champions League AP

    Find out what’s going on around Europe as the group stage openers continue.

  16. Ole Gunnar Solskjaer likely out at Cardiff City

    Sep 17, 2014, 2:59 PM EDT

    Newcastle United v Cardiff City - Premier League Getty Images

    The former Manchester United legend has had difficulty finding results for the troubled Welsh side.

  17. FOLLOW LIVE – Bayern Munich, Manchester City clash in Champions League

    Sep 17, 2014, 2:25 PM EDT

    Bayern and Man City collide for the second-straight season in the UCL. Reuters

    For live updates from the Allianz Arena, look no further.

  18. Paul Lambert gets extension at Aston Villa

    Sep 17, 2014, 2:09 PM EDT

    Aston Villa v Parma - Pre-Season Friendly Getty Images

    After a hot start to their Premier League campaign, Aston Villa has extended Paul Lambert’s contract until June of 2018.

  19. Happy Anniversary Messi

    Sep 17, 2014, 1:20 PM EDT

    FC Barcelona v Club Leon - Joan Gamper Trophy Getty Images

    On this day 14 years ago, Barcelona signed Lionel Messi. The rest is history.

  20. UEFA Champions League Preview: Manchester City vs. Bayern Munich

    Sep 17, 2014, 12:35 PM EDT

    Manchester City v Liverpool - Premier League Getty Images

    European giants clash as Manchester City travels to Germany to take on the mighty Bayern squad.

Featured video

Week 4: Top five Premier League goals