Skip to content

Everton’s new badge draws ire of supporters

May 26, 2013, 1:27 PM EDT

evert

Gross. Hideous. Tragic.

These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.

The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).

The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.

Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.

This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).

And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.

Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.

Latest Posts
  1. Premier League Sunday preview: Can Spurs, Man City find hope versus Newcastle, West Ham?

    Apr 18, 2015, 4:42 PM EDT

    A pair of Premier League matches are ready for your Sunday viewing pleasure, and take note that one features a different broadcast channel.

  2. Bundesliga wrap: BVB, Bayern, Bayer win; USMNT players split points

    Apr 18, 2015, 4:14 PM EDT

    FBL-GER-BUNDESLIGA-FRANKFURT-MOENCHENGLADBACH Getty Images

    Seventy-seven percent of this weekend’s Bundesliga results are in the books, and Germany is still waiting for its first upset.

  3. VIDEO: Rooney says Manchester United was unlucky, crowns Chelsea champion

    Apr 18, 2015, 3:56 PM EDT

    Britain Soccer Premier League AP

    Manchester United captain Wayne Rooney felt his team did enough to top Chelsea at Stamford Bridge on Saturday, but the score line says otherwise.

  4. Three things we learned from Chelsea’s win vs. Manchester United

    Apr 18, 2015, 2:36 PM EDT

    Shaw's superb display caught the eye. Getty Images

    Here’s what we learned from Chelsea’s narrow win over United.

  5. Arsenal 2-1 Reading: Alexis helps Gunners clinch FA Cup final berth

    Apr 18, 2015, 2:13 PM EDT

    Arsenal v Reading - FA Cup Semi-Final Getty Images

    Arsenal had 71 percent possession as late as the 80th minute, but the score remained deadlocked at one.

  6. VIDEO: Pearson thrilled with Leicester win, but can’t let foot off gas

    Apr 18, 2015, 1:25 PM EDT

    Britain Soccer Premier League AP

    Hear what the Foxes’ boss had to say about Leicester’s big win.

  7. Crystal Palace 0-2 West Bromwich Albion: Morrison, Gardner lead Baggies (video)

    Apr 18, 2015, 11:59 AM EDT

    Crystal Palace v West Bromwich Albion - Premier League Getty Images

    Palace’s table charge is momentarily halted, as Alan Pardew’s boys sit 11th with 42 points.

  8. Everton 1-0 Burnley: Mirallas’ early strike sees off 10-man Clarets (video)

    Apr 18, 2015, 11:57 AM EDT

    Toffees five unbeaten, send Clarets bottom of the table.

  9. Leicester City 2-0 Swansea City: Pearson’s Foxes dominant in massive win (video)

    Apr 18, 2015, 11:53 AM EDT

    Britain Soccer Premier League AP

    Leicester is even with 17th place Hull on points and a single point behind Sunderland, with a match in hand on both.

  10. WATCH: Craig Gardner strikes a beautiful curler to double West Brom’s lead

    Apr 18, 2015, 11:40 AM EDT

    Crystal Palace v West Bromwich Albion - Premier League Getty Images

    James Morrison had scored in the second minute for the Baggies’ first tally.

  11. Watch Live: Chelsea vs. Manchester United (Lineups and Live Stream)

    Apr 18, 2015, 11:34 AM EDT

    Rooney, pictured above running away from Chelsea's Eden Hazard, has played in two of United's three Premier League games this season, picking up two assists in the team's opening day weekend win at Swansea City. Starting his 10th season at the club, Rooney has 141 league goals in 280 Manchester United appearances. Getty Images

    It’s a big one, folks, with the two of the Premier League’s best tangling at Stamford Bridge.

  12. Online fan outrage gets 10-year-old removed from Arsenal vs. Reading pregame

    Apr 18, 2015, 11:17 AM EDT

    Arsenal v Reading - FA Cup Semi-Final Getty Images

    The FA has switched things around and will still give the kid a chance to walk onto the Wembley pitch before an upcoming England match.

  13. LIVE – Premier League, at the half: All four games 1-0; Foxes lead, Burnley sees red

    Apr 18, 2015, 10:49 AM EDT

    Crystal Palace v West Bromwich Albion - Premier League Getty Images

    Set piece goals are the name of a pair of early games, as four Premier League matches dot the weekend landscape. Live stream link inside.

  14. Watch Live: Leicester City vs. Swansea City (Lineups, Live Stream)

    Apr 18, 2015, 9:31 AM EDT

    Swansea City v Leicester City - Premier League Getty Images

    Bafetimbi Gomis is out for Swansea City, putting more focus on Ki Sung-yeung and Gylfi Sigurdsson.

  15. Watch Live: Crystal Palace vs. West Bromwich Albion (Lineups and Live Stream)

    Apr 18, 2015, 9:24 AM EDT

    With the Eagles embroiled in the relegation battle, Ledley believes his side can stay up and kick on in the PL next season. Getty Images

    Crystal Palace has been humming, with Yannick Bolasie coming off a hat trick for the Eagles.

Featured video

PST Extra: Previewing Chelsea-Man United