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Bayern jumps Manchester United as most valuable brand in soccer

Jun 1, 2013, 7:36 PM EDT

FBL-GER-CUP-DFB-BAYERN MUNICH-STUTTGART

Having just won the European treble in dominating fashion, Bayern Munich can add one more title to their cabinet.

In an absolutely fascinating, well-written report done yearly by British brand analysis company BrandFinance, the Bavarian giants have leapfrogged Manchester United to take over the title of most valuable brand in the world of soccer.

Thanks to the spectacular season, Bayern is now valued at $860 million, which is “driven by on-field success and backed by off-field stability and scale” according to the report.  That’s a 9% jump from last year’s $786 million.

Manchester United, thanks to their Champions League disappointment and the retirement of Sir Alex Ferguson, saw a drop of 2% to $837 million, down from last year’s $853 million.

Real Madrid are a distant third at $621 million, although they are one of just two clubs along with United to receive a AAA+ brand rating from the report.

The report also details the growing reliance and wealth drawn from sponsorships, as well touching on on the growth of the Bundesliga and a mention of the Manchester United owners, the Glazer family.

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