Jun 17, 2013, 10:26 AM EST
You know that cute little heart sign Gareth Bale makes every time he scores a goal?
It’s about to get him paid.
Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.
By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.
Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.
“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”
The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.
The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.
But who will purchase these products with the ‘Eleven of Hearts’ brand?
Bale lovers? Probably.
Spurs fans? Possibly.
Random football fans? Ehh, probably not.
So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.
Feb 1, 2015, 6:52 PM EST
It was a day for Premier League players to shine as both Christian Atsu and Wilfried Bony tallied twice to help lead their sides into the final four.
Feb 1, 2015, 6:00 PM EST
The Saints’ boss believes Swansea City may have had a bit of luck on their side as they defeated Southampton 1-0.
Feb 1, 2015, 5:10 PM EST
Dennis Bergkamp became one of the most legendary Premier League players of all-time. Afonso Alves, not so much.
Feb 1, 2015, 4:20 PM EST
The Southampton man has shown sympathy for his fellow striker, saying sometimes you have to play a little dirty.
Feb 1, 2015, 3:33 PM EST
Young Aymeric Laporte is a name we may see in the Premier League, if not this winter than possibly over the summer.
Feb 1, 2015, 3:02 PM EST
“So you know football better than me?” Buckle up, this one’s painful. Just Zlatan being Zlatan.
Feb 1, 2015, 2:16 PM EST
The American hasn’t been as prolific as last year, but he proved important today as AZ moved to fifth in the Eredivisie.
Feb 1, 2015, 1:37 PM EST
The 23-year-old has a pair of goals today to bookend Ghana’s quarterfinal win, and the second was spectacular.
Feb 1, 2015, 12:53 PM EST
A stunner from Jonjo Shelvey saw Swansea surprisingly through after a lackluster first hour.
Feb 1, 2015, 12:08 PM EST
Arsene Wenger felt the scoreline may not have reflected the true nature of the game, and that the second goal was the key one in breaking down the visitors to the Emirates earlier today.
Feb 1, 2015, 11:22 AM EST
A pair of first-half goals saw Celtic through to the Scottish League Cup final over rivals Rangers.
Feb 1, 2015, 10:39 AM EST
Southampton can jump right back into the top three with a win against a struggling Swansea side at home.
Feb 1, 2015, 10:21 AM EST
Olivier Giroud opened things up inside 10 minutes and it was a sign of things to come as Aston Villa slumped to 612 minutes without a league goal.
Feb 1, 2015, 9:03 AM EST
His ACL tear in the past, now a fresh injury concern has shelved the Dutch midfielder.
Feb 1, 2015, 7:44 AM EST
Mesut Ozil starts in the middle in place of injured Alexis Sanchez as Aston Villa comes to the Emirates.
Jan 31, 2015, 11:20 PM EST
Diego Costa has again claimed his own innocence. And you know what? I believe that he believes he’s done nothing wrong.
Jan 31, 2015, 10:43 PM EST
Big Sam was quick to take the credit away from Liverpool and place the blame for Saturday’s loss on his own injury “crisis.”
Jan 31, 2015, 9:24 PM EST
Van Gaal remembers what happened last time his side led Leicester, and he learns his lessons the first time.
Jan 31, 2015, 8:30 PM EST
All of the day’s confirmed, officially official transfer dealings from Saturday, Jan. 31.
Jan 31, 2015, 7:27 PM EST
The actual games took a backseat to shenanigans as two of four semifinals places were booked on Saturday.
- Africa Cup of Nations roundup: Atsu and Bony lead Ghana, Ivory Coast into semis 0
- Transfer Rumor Roundup: Spurs to snatch Laporte, Liverpool in for Reid 1
- Southampton 0-1 Swansea: Shelvey snatches win with sensational late strike 0
- Arsenal 5-0 Aston Villa: Gunners torch hapless Villa with deadly counters 0
- Diego Costa maintains his innocence, says “I’ve not done anything wrong” 4
- DONE DEAL: Seydou Doumbia to Roma headlines quiet Saturday for transfers 0