Skip to content

Gareth Bale’s goal celebration is about to get him paid

Jun 17, 2013, 10:26 AM EDT

Bale logo

You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

source:

Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Latest Posts
  1. Omar Gonzalez still dreams of Europe but “committed to the Galaxy”

    Jul 22, 2014, 11:17 PM EDT

    Marouane Fellaini, ,Omar Gonzalez AP

    L.A. Galaxy Insider report also speculates that Javier “Chicharito” Hernandez could take a Designated Player spot in Major League Soccer if he leaves Old Trafford.

  2. Reds’ Rodgers won’t be baited into criticizing “sensational” Suarez

    Jul 22, 2014, 10:45 PM EDT

    Cardiff City v Liverpool - Premier League Getty Images

    “It’s obviously a shame he’s not here, but Liverpool is a club that’s bigger as any individual,” Rodgers said from Fenway Park.

  3. Cardiff’s promotion hopes take hit: Caulker to QPR; Medel to Inter?

    Jul 22, 2014, 10:03 PM EDT

    steven-caulker-interview-160064-1775672_1600x900

    Inter Milan and Queens Park Rangers have swooped in for two of the Bluebirds’ best players, and Vincent Tan probably isn’t too happy.

  4. EXCLUSIVE: Luke Shaw speaks out about Manchester United move

    Jul 22, 2014, 8:42 PM EDT

    Courtesy: Manchester United Courtesy: Manchester United

    Shaw speaks to PST: “Manchester United are the biggest club in the world. I didn’t think twice when they wanted to sign me.”

  5. Pep Guardiola praises Jurgen Klinsmann’s team concept, USMNT movement

    Jul 22, 2014, 8:39 PM EDT

    Jurgen_Klinsmann_1381686c AP

    When a guy many consider a footballing genius gives the United States coach praise, that’s a pretty cool feather in Klinsmann’s cap.

  6. Premier League teams on US Soil: Tuesday’s roundup and look ahead

    Jul 22, 2014, 7:40 PM EDT

    10406860_10101280893066982_394995962427761541_n

    Premier Leaguers in the U.S. on Tuesday = A day of open training sessions, autographs, football helmets and golf clubs.

  7. Racial incident against Man City’s Fofana ends U-21 match in Croatia

    Jul 22, 2014, 6:43 PM EDT

    twitter.com/sekofofana twitter.com/sekofofana

    The 19-year-old is a promising prospect, but is dealing with negative headlines after being subject to abuse on Tuesday in Croatia.

  8. Southampton fail in bid to bring England WC goalie back to Premier League

    Jul 22, 2014, 6:24 PM EDT

    England Training Session and Press Conference Getty Images

    Fraser Forster will be sticking at Celtic, for now, after Southampton reportedly lowballed the Scottish powers.

  9. Beckham visits Manchester United; Team responds with many ‘selfies’

    Jul 22, 2014, 5:30 PM EDT

    BtLQf7KCQAAehgb

    Hand on shoulder, hair-coiffed, warm smile… next! Becks makes the rounds on the United’s U.S. tour.

  10. Sorting through the most recent DaMarcus Beasley-to-MLS reports

    Jul 22, 2014, 5:00 PM EDT

    APER SOC BEASLEY

    There have been reports of where the 32-year-old American left sider will not be going, but little as to where he will.

  11. WATCH: James hugs pitch invader; Bernabeu goes bananas for new star

    Jul 22, 2014, 3:56 PM EDT

    James Rodriguez Officially Unveiled At Real Madrid Getty Images

    For every “stars… they’re just like us” moment a player gives you, there are moments like this, which will not happen to 99.9999% of us at work in our lives

  12. Report: Xavi’s move to New York City FC collapses, will remain at Barcelona

    Jul 22, 2014, 2:22 PM EDT

    Xavi Hernandez, Marc Bartra

    Xavi set to remain at Barcelona until January, at least.

  13. Stoke City pull off superb signing, land Bojan Krkic from Barcelona

    Jul 22, 2014, 2:04 PM EDT

    bojan Getty Images

    Yeah. This is actually happened… as Stoke pull off a major coup.

  14. Pep Guardiola: For now, Julian Green will remain with Bayern Munich’s first team

    Jul 22, 2014, 1:34 PM EDT

    Green

    Guardiola: “He trains well, he’s a good guy and my first idea is that he’s going to stay for the rest of the season.”

  15. Liverpool’s move for Dejan Lovren could be back on

    Jul 22, 2014, 12:56 PM EDT

    Britain Soccer Premier League AP

    Will Lovren become the third Saints player to join Liverpool this summer? If the price is right, it sure looks that way.

  16. Do Real Madrid need $107 million James Rodriguez? Where will he play?

    Jul 22, 2014, 11:51 AM EDT

    Rodriguez AP

    Where will Rodriguez line up next season for Real? Here’s an in-depth look at the options.

  17. Back to the future: Dunga confirmed as Brazil’s new manager

    Jul 22, 2014, 10:56 AM EDT

    Carlos Dunga

    Second time around, Dunga will lead Brazil’s new era.

  18. Where does James Rodriguez’s $107 million transfer fee rank all-time?

    Jul 22, 2014, 10:05 AM EDT

    james_rodriguez AP

    What do you get for $107 million in today’s world? A red-hot 23-year-old Colombian striker, that’s what.

  19. Jurgen Klopp denies Mats Hummels is heading to Manchester United, for now

    Jul 22, 2014, 9:25 AM EDT

    Borussia Dortmund's coach Klopp waves to supporters at the end of their Champions League quarter final first leg soccer match against Malaga in Malaga

    Klopp says Hummels is not for sale… not at the price reported anyway.