Jun 17, 2013, 10:26 AM EDT
You know that cute little heart sign Gareth Bale makes every time he scores a goal?
It’s about to get him paid.
Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.
By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.
Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.
“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”
The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.
The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.
But who will purchase these products with the ‘Eleven of Hearts’ brand?
Bale lovers? Probably.
Spurs fans? Possibly.
Random football fans? Ehh, probably not.
So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.
Jul 6, 2015, 11:10 PM EDT
The youngest ever player to score in Turkey’s Super Lig will now try to find the back of the net at the Etihad.
2015 Gold Cup: With the rest of CONCACAF making strides, this is USMNT’s chance to show they are, too
Jul 6, 2015, 10:14 PM EDT
While the rest of CONCACAF closes the gap on the USA and Mexico, it’s time for the USMNT to show they’re still improving, too.
Jul 6, 2015, 9:56 PM EDT
Are Abby Wambach and Carli Lloyd the next athletes to be seen parading down the Canyon of Heroes?
Jul 6, 2015, 9:12 PM EDT
The only question is, who’s willing to pay the price?
Jul 6, 2015, 8:17 PM EDT
Will Abby Wambach play at the 2016 Olympics in Rio? She hasn’t yet said.
Jul 6, 2015, 7:20 PM EDT
The goalkeeper’s agent has said Casillas would like a move to Portugal, but Real is playing hardball.
Jul 6, 2015, 6:26 PM EDT
In the world of South American football, everything is coming up Chile.
Jul 6, 2015, 5:31 PM EDT
After a failed spell at Tottenham, the French midfielder is now a Hornet.
Jul 6, 2015, 4:37 PM EDT
The Gold Cup kicks off tomorrow as Jurgen Klinsmann and the USMNT look to repeat as champions of CONCACAF.
Jul 6, 2015, 3:43 PM EDT
A strange clause in the contract allows Barca to sell the midfielder back to Atletico by July 20.
Jul 6, 2015, 3:22 PM EDT
Like the heavily-redacted Garcia report, you can’t help but think we won’t have details until we’re watching the court cases and trials of the arraigned.
Jul 6, 2015, 2:19 PM EDT
The striker has signed a three-year deal with the second division side.
Jul 6, 2015, 1:46 PM EDT
The Cosmos B can afford to trot out Nash, considering they are 8-0-1 with a plus-34 goal differential under head coach Alecko Eskandarian.
Jul 6, 2015, 1:09 PM EDT
Plenty of other names are having a waltz through the gossip mill.
Jul 6, 2015, 11:01 AM EDT
Pirlo says an American arrival has been in the cards for a while.
Jul 6, 2015, 10:21 AM EDT
Your move, NYCFC.com. Surely the MLS side is not pleased by the “leak” of the widely-speculated signing, but we bet it’s pretty jazzed to have Pirlo.
Jul 6, 2015, 9:51 AM EDT
Plenty more flag-waving winners, emotional players, and post-World Cup couple smooches leap off the Women’s World Cup wire. Shall we look at a few?
Jul 6, 2015, 9:17 AM EDT
The U.S. women are World Cup champions for the third time thanks to a full team effort that belied its star-first reputation.
Jul 6, 2015, 8:23 AM EDT
CONCACAF lawyer Sam Gandhi’s tone hits all the right conciliatory notes, something that FIFA has been unable to do it in its response under Sepp Blatter.
- 2015 Gold Cup: With the rest of CONCACAF making strides, this is USMNT’s chance to show they are, too 3
- New York City mayor could give USWNT ticker tape parade in Manhattan 1
- After Women’s World Cup triumph, Wambach, Ellis face questions about 2016 Olympics 0
- 2015 Copa America: Champions Chile dominate Team of the Tournament 0
- 2015 Gold Cup preview: United States look to defend title 0
- Official: Andrea Pirlo announces his arrival at New York City FC (video) 9