Skip to content

Chelsea sign huge $450 million 10-year deal with adidas

Jun 21, 2013, 2:53 PM EDT

Image from adidas.co.uk Image from adidas.co.uk

Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Latest Posts
  1. Neymar’s former club, Santos, to sue over transfer to Barcelona

    May 29, 2015, 6:34 PM EDT

    AP

    Santos looking to sue over Neymar’s transfer to Barcelona.

  2. Men in Blazers podcast: Rog talks with U.S. U-20 head coach Tab Ramos ahead of World Cup

    May 29, 2015, 5:41 PM EDT

    meninblazers

    The Men and Blazers speak with U.S. U-20 head man Tab Ramos ahead of the 2015 U-20 World Cup in New Zealand.

  3. FA chairman Greg Dyke: Sepp Blatter’s full term will not last, out in two years

    May 29, 2015, 5:05 PM EDT

    greg_dyke Getty Images

    FA chairman Greg Dyke thinks Sepp Blatter’s fifth term of FIFA presidency won’t last.

  4. 2014 MLS Cup rematch: For the New England Revolution, it’s a new season, different game against LA Galaxy

    May 29, 2015, 4:10 PM EDT

    2014 MLS Cup - New England Revolution v Los Angeles Galaxy Getty Images

    On Fox Sports 1 this Sunday, the New England Revolution face LA Galaxy in a 2014 MLS Cup rematch.

  5. 2014-15 Premier League season review: PST’s Best XI of the Season

    May 29, 2015, 3:30 PM EDT

    Chelsea v Southampton - Premier League Getty Images

    Chelsea’s title-winning team dominates our picks. But there are still plenty of surprise inclusions.

  6. Leaves jail in ambulance, gives speech hours later: Jack Warner knows no FIFA scandal

    May 29, 2015, 3:20 PM EDT

    Trinidad and Tobago's National Security Minister Jack Warner talks with journalists after a meeting with residents in Port of Spain

    As the soccer world continues to react to Sepp Blatter’s fifth-term as FIFA president, his 72-year-old former VP is basically telling the law to take a long walk off a short pier.

  7. Blatter’s “Wolf of Wall Street” moment could play out the exact same way

    May 29, 2015, 2:05 PM EDT

    Nominee for Best Actor in "The Wolf of Wall Street" Leonardo DiCaprio arrives on the red carpet for the 86th Academy Awards on March 2nd, 2014 in Hollywood, California. AFP PHOTO / Robyn BECK        (Photo credit should read ROBYN BECK/AFP/Getty Images) Getty Images

    We’re in the shadow of just one rushed afternoon, and the FBI and others are watching the money float off the yacht, hoping to strike.

  8. 2014-15 Premier League season review: PST’s Manager of the Season

    May 29, 2015, 2:00 PM EDT

    Southampton v Aston Villa - Premier League Getty Images

    This award went down to the final vote. Do you agree with our pick?

  9. Sepp Blatter wins first vote 133-73, but not by enough to avoid second vote

    May 29, 2015, 1:02 PM EDT

    ZURICH, SWITZERLAND - MAY 29:  FIFA President Joseph S. Blatter talks during the 65th FIFA Congress at the Hallenstadion on May 29, 2015 in Zurich, Switzerland.  (Photo by Mike Hewitt - FIFA/FIFA via Getty Images) Getty Images

    There were 209 votes, and nations could abstain from voting as well.

  10. FA Cup final preview: Aston Villa underdogs in Arsenal’s pursuit of back-to-back cups

    May 29, 2015, 12:47 PM EDT

    Can the Gunners win a second-straight FA Cup? Sherwood’s Villa stand in the way.

  11. Report: Benteke has $50 million release clause, Liverpool ready to trigger

    May 29, 2015, 12:17 PM EDT

    It's two in two for Christian Benteke, who scored Villa's second against Liverpool Getty Images

    Aston Villa is hoping to keep the 24-year-old Belgian, who has scored 49 goals in 99 matches since coming to the England from Genk in 2012.

  12. 2014-15 Premier League season review: PST’s Player of the Season

    May 29, 2015, 11:15 AM EDT

    Eden Hazard, Chelsea FC Getty Images

    One man dominates our votes. He probably dominates your picks too…

  13. Al-Hussein, Blatter address voters ahead of presidential election; First vote coming

    May 29, 2015, 11:06 AM EDT

    FIFA President Sepp Blatter walks past challenger for the FIFA presidency, FIFA vice president Prince Ali bin al Hussein (below,L) and UEFA President Michel Platini (below,R) during the opening of the 65th FIFA Congress in Zurich on May 29, 2015. FIFA president Sepp Blatter heads into a re-election vote amid FIFA's corruption scandal on May 29, 2015. "We need to fix FIFA right now"  Sepp Blatter told members of world football's governing body on May 29. AFP PHOTO / FABRICE COFFRINI        (Photo credit should read FABRICE COFFRINI/AFP/Getty Images) Getty Images

    Prince Ali Bin Al-Hussein and Sepp Blatter have addressed voters ahead of Friday’s presidential election, and we’re onto the vote.

  14. Taking a look at the United States’ U-20 World Cup roster

    May 29, 2015, 10:23 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptu2n2vkmzzjntc5nzcymgzjmzblntg0ztk1zwnkzjq3 AP

    The United States kicks off its U-20 World Cup run with a match against Myanmar at Midnight, and will look to emerge from a relatively winnable group with Ukraine and hosts New Zealand.

  15. Spurs add established 22-year-old Austrian defender from Bundesliga

    May 29, 2015, 9:09 AM EDT

    WOLFSBURG, GERMANY - DECEMBER 20: Kevin De Bruyne (L) of Wolfsburg and Kevin Wimmer of Koeln vie during the Bundesliga match between VfL Wolfsburg and 1. FC Koeln at Volkswagen Arena on December 20, 2014 in Wolfsburg, Germany.  (Photo by Ronny Hartmann/Bongarts/Getty Images) Getty Images

    The once-capped Austrian played club ball with LASK Linz in his home country until 2012.

  16. FIFA convention, presidential election resume after bomb threat delay

    May 29, 2015, 8:10 AM EDT

    ZURICH, SWITZERLAND - MAY 29:  A general view as FIFA President Joseph S. Blatter talks during the 65th FIFA Congress at the Hallenstadion on May 29, 2015 in Zurich, Switzerland.  (Photo by Matthias Hangst - FIFA/FIFA via Getty Images) Getty Images

    Thankfully, the anonymous threat led to nothing, though it’s worth noting the media wasn’t immediately told there was danger.

  17. Reports: Southampton reject $15m bid for Clyne, Liverpool to raise offer

    May 29, 2015, 7:53 AM EDT

    Nathaniel Clyne, Southampton FC Nathaniel Clyne, Southampton FC

    Manchester United is among the other clubs said to be targeting Clyne, but the back is said to prefer Liverpool.

  18. MLS preview: Sporting KC vs. FC Dallas, Revolution vs. Galaxy headline Week 13

    May 29, 2015, 7:30 AM EDT

    Robbie Keane, LA Galaxy Robbie Keane, LA Galaxy

    Week 13 of the 2015 MLS season is here! What games are must-watch this weekend?

Featured video

PST Extra reviews the 2014-15 season