Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Jul 4, 2015, 1:15 AM EDT
Tyrone Mears scored an absolute beauty late in the match to down a ten-man D.C. United.
Jul 4, 2015, 12:59 AM EDT
The English defender is still getting over the heartbreak of an own goal.
Jul 4, 2015, 12:08 AM EDT
Despite leaving Nashville with a 4-0 win, Jurgen Klinsmann was far from pleased with how the United States played.
Jul 3, 2015, 11:32 PM EDT
Substitutes scored the goals for each side, as the Fire leave Houston with a point.
Jul 3, 2015, 11:00 PM EDT
Wambach gets a second chance in a World Cup final against Japan again on Sunday.
Jul 3, 2015, 10:45 PM EDT
Seventeen players saw action in the USMNT’s 4-0 over Guatemala. See who helped (or hurt) their standing heading into the Gold Cup.
Jul 3, 2015, 10:10 PM EDT
The U.S. turned things around mid-tournament and now finds itself in the World Cup final.
Jul 3, 2015, 9:35 PM EDT
For the second straight Copa America tournament, Peru has left with a third place finish.
Jul 3, 2015, 9:01 PM EDT
Three second half goals led to an easy win for the USMNT, as the Gold Cup is now just four days away.
Jul 3, 2015, 8:21 PM EDT
Deemed as excess talent by their Premier League clubs, Nani and Lukas Podolski are headed to the Turkish Super Lig.
Jul 3, 2015, 7:30 PM EDT
With Queens Park Rangers relegated to the Championship, the club wants to get top dollar for star striker Charlie Austin.
Jul 3, 2015, 6:34 PM EDT
Pride is on the line as Peru and Paraguay look to take home third place at the 2015 Copa America.
Jul 3, 2015, 5:40 PM EDT
Anelka now a manager? Oh how times have changed…
Jul 3, 2015, 4:45 PM EDT
Women’s players can get representation from FIFPro for the first time in the continued fight for equality.
Jul 3, 2015, 4:30 PM EDT
The West Midlands club released a statement today that new ownership should be in place “by the end of this month.”
Jul 3, 2015, 3:33 PM EDT
Fiorentina has lawyered up as the Chelsea winger has reportedly refused to return to the club on another loan.
Jul 3, 2015, 2:36 PM EDT
Three suggested lineups for Jurgen Klinsmann ahead of the USA vs. Guatemala on Friday.
Jul 3, 2015, 1:40 PM EDT
Martunis’ incredible story will now continue in Lisbon.
Jul 3, 2015, 12:53 PM EDT
Analyzing where the final in Santiago on Saturday will be won and lost.
Jul 3, 2015, 11:50 AM EDT
Another day, another healthy dollop of gossip from around the Premier League.
- Klinsmann on USMNT’s win over Guatemala: “I’m not happy with that performance” 0
- USMNT player ratings: How Klinsmann’s men fared against Guatemala 1
- USA 4-0 Guatemala: USMNT cruises into Gold Cup with win in Nashville 0
- World players’ union FIFPro opens door to women for first time in 50-year history 0
- How will USMNT line up vs. Guatemala in final pre-Gold Cup friendly? 3
- Chile vs. Argentina – Three key battles that will decide the Copa America final 0