Jun 21, 2013, 2:53 PM EST
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Dec 19, 2014, 5:30 PM EST
England’s number one keeper finally put pen to paper with a new deal that will keep him at the Etihad until 2019.
Dec 19, 2014, 4:40 PM EST
The Leicester City boss was also fined $15,000 by the FA following his altercation with a fan.
Dec 19, 2014, 3:55 PM EST
CR7 and Howard, it seems, are among the few blessed with tons of talent and even more desire to work.
Dec 19, 2014, 3:20 PM EST
In the Premier League, Brad Guzan is tasked with keeping Manchester United off the scoreboard.
Dec 19, 2014, 2:05 PM EST
Orlando City founder and president Phil Rawlins described Shea as a big addition to the squad.
Dec 19, 2014, 1:43 PM EST
Altidore’s production for his country and in the Eredivisie prove he’s a much better player than his horrible spell at Sunderland.
Dec 19, 2014, 12:52 PM EST
According to The Daily Express, Man Utd’s man if Mats Hummels won’t come over from Borussia Dortmund is Nicolas Otamendi of Valencia.
Dec 19, 2014, 12:00 PM EST
Where and how to watch all the PL games during Week 17.
Dec 19, 2014, 11:38 AM EST
“He had to make a step back in his recovery,” said Southampton boss Ronald Koeman.
Dec 19, 2014, 10:50 AM EST
Villa Park hasn’t been a fortress for the Villans, and that’s underlined when bigger teams visit.
Dec 19, 2014, 10:10 AM EST
Sporting also added Hungarian striker Kristian Nemeth and Haitian mid James Marcellin.
Dec 19, 2014, 10:02 AM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Dec 19, 2014, 9:06 AM EST
Mangala on visitors to the Etihad: “Normally, teams that are coming here play more defensively.”
Dec 19, 2014, 8:05 AM EST
And to think, all it took was months and months of continuous anger and frustration from nearly everyone who wasn’t a part of FIFA itself.
Dec 19, 2014, 7:45 AM EST
FIFA rankings… what a riot!
Dec 18, 2014, 11:50 PM EST
Luke Shaw is ready to make his return after nearly a month out of action.
Dec 18, 2014, 10:21 PM EST
Mix Diskerud is on the move, and he may be headed south of the border.
Dec 18, 2014, 9:14 PM EST
Chicharito isn’t getting games for Real Madrid, but his agent insists he won’t end his loan deal early.
Dec 18, 2014, 7:46 PM EST
It may be 14 years after the fact, but Paul Scholes is owning up to his fault in one of the greatest goals of all-time.
Dec 18, 2014, 6:20 PM EST
Inspired by Monday’s loss, the USWNT were out for vengeance — and goals — against Argentina.
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