Skip to content

Chelsea sign huge $450 million 10-year deal with adidas

Jun 21, 2013, 2:53 PM EDT

Image from adidas.co.uk Image from adidas.co.uk

Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Latest Posts
  1. Vancouver Whitecaps 1-0 Colorado Rapids: Caps edge Rapids, clinch postseason birth

    Oct 26, 2014, 12:39 AM EDT

    carl_robinson AP

    The Vancouver Whitecaps did themselves well to clinch a late playoff birth, besting the Colorado Rapids, 1-0.

  2. Portland Timbers down FC Dallas, 2-0, to bolster playoff chances

    Oct 25, 2014, 11:44 PM EDT

    Diego Valeri's fifth goal of the season, his second game-winner in a row, gave Portland a 3-2 win in Montréal. (Credit: AP) AP

    The Timbers’ postseason aspirations are hanging in the balance, but this 2-0 win over FC Dallas has certainly put them in a nice spot.

  3. Lee Nguyen’s goal lifts Revs to 1-0 win over Toronto FC

    Oct 25, 2014, 10:31 PM EDT

    Doneil Henry Getty Images

    Final: New England Revolution 1, Toronto FC 0

  4. MLS revives interest in signing AS Roma defender Ashley Cole

    Oct 25, 2014, 9:49 PM EDT

    452343856-490294

    AS Roma defender Ashley Cole has drawn the interest of MLS teams once again.

  5. Ronaldo hails Van Gaal, says Dutchman will make United champions ‘very soon’

    Oct 25, 2014, 8:48 PM EDT

    Cristiano-Ronaldo-513245 Getty Images

    Cristiano Ronaldo praises manager Louis van Gaal and is convinced that the 63-year-old will lead Manchester United to its former glory.

  6. Premier League Saturday recap: West Ham stuns Manchester City, Sanchez braces Arsenal

    Oct 25, 2014, 7:23 PM EDT

    Britain Soccer Premier League AP

    Short recap and highlights of Saturday’s Round 9 Premier League matches.

  7. Premier League Sunday preview: Manchester United vs. Chelsea headlines

    Oct 25, 2014, 7:08 PM EDT

    Britain Soccer Premier League AP

    With three games on the slate, here’s what you can look forward to on Sunday.

  8. MLS Snapshot: Montreal Impact 1-1 DC United

    Oct 25, 2014, 6:18 PM EDT

    Marco Di Vaio, Patrice Bernier, AP

    Final: Montreal Impact 1, D.C. United 1

  9. Chicago Fire pleased with former Tottenham Hotspur Jaime O’Hara on trial

    Oct 25, 2014, 5:23 PM EDT

    ohara_1496113c Getty Images

    The Chicago Fire are seeking to bolster the strength of their roster, examining the possible signing of ex-Tottenham Hotspur midfielder Jaime O’Hara.

  10. Seattle 2-0 L.A. Galaxy: Pappa the hero again, Sounders win 1st Shield

    Oct 25, 2014, 4:55 PM EDT

    MLS Galaxy Sounders Soccer AP

    A sleepy game for over an hour, Seattle and L.A. used the last hour to stage a contest worthy of a trophy-winning event.

  11. Gerard Pique calls his handball ‘unintentional’ in El Clasico defeat

    Oct 25, 2014, 4:29 PM EDT

    Pique Getty Images

    Pique speaks of his handball in Barcelona’s 3-1 defeat to Real Madrid: “It was unintentional.”

  12. LIVE ON NBC: Scoreless half has Seattle 45 mins from Supporters Shield

    Oct 25, 2014, 3:47 PM EDT

    @lagalaxy @lagalaxy

    The L.A. Galaxy and Seattle Sounders are scoreless through 45 minutes at CenturyLink in Washington.

  13. Leeds United ax manager Darko Milanic after six games at the helm

    Oct 25, 2014, 3:30 PM EDT

    darko_3045587b Getty Images

    Leeds United have fired manager Darko Milanic after only 32 days leading the squad.

  14. Bundesliga wrap: Dortmund’s freefall continues, 9-goal thriller in Frankfurt

    Oct 25, 2014, 2:59 PM EDT

    FBL-GER-DORTMUND-HANOVER Getty Images

    Several fun games whet the appetite for a massive top of table Sunday tilt between Bayern Munich and Borussia Monchengladbach.

  15. Swansea City 2-0 Leicester City: Bony brace tames timid Foxes in Wales (video)

    Oct 25, 2014, 2:20 PM EDT

    Swansea City v Leicester City - Premier League Getty Images

    Wilfried Bony scored both goals for Swans, 2-0, who cruised to the win against the suddenly-struggling Foxes.

  16. Watch Live: Seattle Sounders vs. L.A. Galaxy (Lineups and Live Stream)

    Oct 25, 2014, 2:07 PM EDT

    Obafemi Martins, Robbie Rogers AP

    Will the Sounders handle the Galaxy and expectations to clinch home-field throughout the playoffs?

  17. Southampton manager Ronald Koeman: “It’s fantastic” to be in Premier League’s second place

    Oct 25, 2014, 1:54 PM EDT

    Southampton v Stoke City - Premier League Getty Images

    “Maybe they [Stoke] created two possibilities, not chances and that’s a great team effort,” Koeman said of his Saints.

  18. Real Madrid 3-1 Barcelona: Real win El Clasico, Suarez returns

    Oct 25, 2014, 1:47 PM EDT

    Pepe Pepe

    Despite going behind earlier, Real came roaring back to win the first El Clasico of 2014-15.

  19. WATCH: Bony and Sigurdsson team up for beauty versus Leicester on NBC

    Oct 25, 2014, 1:28 PM EDT

    Reading v Swansea City - Pre Season Friendly Getty Images

    Watch and enjoy, then follow the second half live on NBC and online via Live Extra.

Featured video

PST Extra: Can United beat Chelsea?