Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Jul 25, 2014, 6:48 PM EDT
LCL injury could sideline former Southampton star for six weeks.
Jul 25, 2014, 6:04 PM EDT
23-year-old brings another ball-winner to the Dynamo midfield.
Jul 25, 2014, 5:01 PM EDT
One of Alex Ferguson’s most notorious transfers has found a new home with Benfica.
Jul 25, 2014, 4:15 PM EDT
Five years of development by the Blues ends with the 23-year-old’s departure.
Jul 25, 2014, 3:11 PM EDT
From Sanchez and Luiz to Suarez and Sidwell, a breakdown of the top names to have come and gone from the Premier League.
Jul 25, 2014, 2:28 PM EDT
If anyone spots Will.I.Am with Willian, let us know.
Jul 25, 2014, 1:39 PM EDT
Things are looking dicey at Southampton, where yet another player is set to skip town.
Jul 25, 2014, 12:51 PM EDT
A one-year move and mutual respect between the coach and player could make this a relatively-shrewd move for the Blues.
Jul 25, 2014, 12:09 PM EDT
Jerry Bengston is going on loan to Belgrano, while New England president Brian Bilello is working on a number of attacking options.
Jul 25, 2014, 11:24 AM EDT
Dynamo president Chris Canetti made waves when he said the team would be adding to the DaMarcus Beasley signing soon with a World Cup starter.
Jul 25, 2014, 11:11 AM EDT
World Cup final, so what? Diego Maradona is not pleased with the way his nation played in Brazil.
Jul 25, 2014, 9:55 AM EDT
Barring something wild, young Eliaquim Mangala is taking his French national team talent to Manchester.
Jul 25, 2014, 9:05 AM EDT
It can be the soccer tournament that changes Russia forever (so implies FIFA)
Jul 25, 2014, 7:57 AM EDT
The 27-year-old Chilean is very much in demand, but also happy at a Champions League club.
Jul 25, 2014, 1:21 AM EDT
Olmes Garcia’s second half double lifted RSL.
Jul 24, 2014, 11:25 PM EDT
Introduced to the media in Houston, Beasley said he’s move on from midfield.
Jul 24, 2014, 10:24 PM EDT
With Wenger interview, SI had to get Zelalem out of the way first.
Jul 24, 2014, 9:16 PM EDT
Reds’ owner does not want a repeat of last year’s weaknesses.
Jul 24, 2014, 8:02 PM EDT
NBC Sports and Fathom Events are taking Premier League soccer to the big screen.
Jul 24, 2014, 7:10 PM EDT
Balotelli, Honda, Muntari, and more from the Rossoneri’s N.Y. training.
- A quick guide to who’s come and gone from Premier League teams 1
- Didier Drogba has officially rejoined Jose Mourinho at Chelsea 3
- FIFA says World Cup will stay in Russia, “can achieve positive change” 9
- DaMarcus Beasley, introduced in Houston: I see myself as a left back 1
- Wenger talks Zelalem, gets taste of U.S. obsession for potential international 3
- EXCLUSIVE: Manchester United’s new signing Ander Herrera focused on success 2