Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Sep 4, 2015, 9:49 AM EDT
Son scored in the 12th, 74th and 89th minutes of South Korea’s 8-0 win over Laos in AFC World Cup qualifying on Thursday.
Sep 4, 2015, 9:00 AM EDT
Week 27 is upon, and though international call-ups have decimated a number of teams, this weekend’s MLS action should still be decent.
Sep 4, 2015, 8:22 AM EDT
Perez says a move that should’ve taken an hour “took eight”, and blasted the Red Devils’ chairman by using examples from 2013.
Sep 4, 2015, 8:00 AM EDT
A 6-foot-4 American striker has Providence aiming for another College Cup, and U.S. Soccer fans on notice.
Sep 3, 2015, 9:39 PM EDT
As it turns out, Candy Crush was worth a lot of money. So much money, in fact, that Mel Morris bought his boyhood football club.
Sep 3, 2015, 8:37 PM EDT
The USMNT returns to action for the first time since finishing fourth at the 2015 Gold Cup. Their playoff vs. Mexico is 37 days away.
Sep 3, 2015, 6:45 PM EDT
This weekend, referees will begin dishing out green cards, which mean absolutely nothing.
Sep 3, 2015, 4:58 PM EDT
What did we learn from the young U.S. side at Deepdale?
Sep 3, 2015, 4:51 PM EDT
With Olympic qualifying less than a month away, final tune-ups are underway for the US U-23 squad.
Sep 3, 2015, 4:20 PM EDT
Jurgen Klinsmann’s latest comments confirm what we’ve assumed all along: he believes he is immune to criticism.
Sep 3, 2015, 2:00 PM EDT
Red Devils have ripped apart their title-winning team from 2013. Will things settle down anytime soon?
Sep 3, 2015, 1:10 PM EDT
Three options for the starting XI at RFK Stadium on Friday.
Sep 3, 2015, 12:07 PM EDT
JPW and Jenna dissect the Deadline Day dealings.
Sep 3, 2015, 11:20 AM EDT
German champs taking a stand to help the growing number of asylum seekers arriving in Munich.
Sep 3, 2015, 10:13 AM EDT
Who would’ve guessed it, the Gunners are short on strikers…
Sep 3, 2015, 9:36 AM EDT
After his game-winner from halfway last season, Cicerone is at it again.
Sep 3, 2015, 8:40 AM EDT
Klinsmann’s side move up, but remain out of the top 20.
Sep 3, 2015, 8:00 AM EDT
Chicharito has the following message for United’s fans after five years at Old Trafford.
Sep 2, 2015, 9:57 PM EDT
The NBC Deadline Day show is here in podcast form.
- Real Madrid’s Perez says De Gea move failed because Manchester United lacks transfer “experience” 2
- Preview: USMNT to face Peru in tune-up for CONCACAF playoff vs. Mexico 0
- Three things we learned from USA U-23’s defeat vs. England U-21 0
- If you’ve ever criticized Jurgen Klinsmann or his USMNT, you don’t understand soccer 33
- How will USMNT line up in friendly vs. Peru? 8
- VIDEO: PST Extra analyzes how Deadline Day played out across the Premier League 0