Skip to content

Chelsea sign huge $450 million 10-year deal with adidas

Jun 21, 2013, 2:53 PM EDT

Image from adidas.co.uk Image from adidas.co.uk

Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Latest Posts
  1. No British soccer teams will compete at 2016 Olympics in Rio

    Apr 1, 2015, 11:30 PM EDT

    2016 Summer Olympics logo 2016 Summer Olympics logo

    None of England, Wales, Scotland or Northern Ireland at the 2016 Summer Olympics.

  2. VIDEO: Internacional player flips off his own fans, gets sent off

    Apr 1, 2015, 10:14 PM EDT

    Fabricio, Sport Club Internacional Fabricio, Sport Club Internacional

    Not one, but two middle fingers to your own fans earns you a red card, sir.

  3. AC Milan, Hello Kitty announce partnership, exclusive clothing collection

    Apr 1, 2015, 9:43 PM EDT

    AC Milan, Hello Kitty AC Milan, Hello Kitty

    AC Milan + Hello Kitty = the strangest soccer story of the week, right?

  4. Andros Townsend was “desperate” to tweet his biggest critic after goal vs. Italy

    Apr 1, 2015, 7:47 PM EDT

    Andros Townsend, England Getty Images

    This is a strange one: footballer admits to thinking about tweet to critic while still game in which he scored.

  5. Bayern Munich’s David Alaba has torn MCL, hopes to return for Champions League, German Cup

    Apr 1, 2015, 6:22 PM EDT

    David Alaba, Bayern Munich & Austria David Alaba, Bayern Munich & Austria

    A serious knee injury at the business end of the season? Terrible news, though Alaba hopes to return for a pair of cup finals.

  6. CONCACAF World Cup qualifying: Patrick Kluivert leads Curacao to second round

    Apr 1, 2015, 5:58 PM EDT

    Patrick Kluivert, Curacao Patrick Kluivert, Curacao

    The first of CONCACAF’s five WCQ rounds is complete, and there’s a world-famous name leading one Caribbean minnow into the next round.

  7. What will Jurgen Klinsmann’s USMNT roster look like for 2015 Gold Cup?

    Apr 1, 2015, 5:15 PM EDT

    USMNT, 2013 Gold Cup champions USMNT, 2013 Gold Cup champions

    The USMNT kicks off its 2015 Gold Cup campaign in 97 days. What’s the roster going to look like? Who’s the surprising “ins” and “outs”?

  8. April Fools! The top gags that actually fooled soccer fans on this day

    Apr 1, 2015, 3:30 PM EDT

    Sepp Blatter, FIFA president Sepp Blatter, FIFA president

    April Fools’ Day jokes — everybody’s got them, and while most aren’t funny, a few people came through with good ones today.

  9. PST’s Premier League award predictions: Here’s our Player of the Season

    Apr 1, 2015, 3:00 PM EDT

    Chelsea v Tottenham Hotspur - Premier League Getty Images

    One little magician has been sublime all season. He’s our consensus pick, but who do you choose?

  10. Should Eden Hazard sign for Bayern Munich? Franck Ribery thinks so…

    Apr 1, 2015, 2:28 PM EDT

    Belgium v France - International Friendly Belgium v France - International Friendly

    Ribery is a big fan of Hazard. Should the Chelsea wing-wizard replace the Frenchman at Bayern?

  11. PST’s Premier League award predictions: Here’s our Coach of the Season

    Apr 1, 2015, 1:58 PM EDT

    Southampton v Chelsea - Premier League Getty Images

    PST’s writers select their coach of the year candidate with the end of season awards coming up fast.

  12. PST’s Premier League award predictions: Here’s our Young Player of the Season

    Apr 1, 2015, 12:58 PM EDT

    We select our Young Player of the season. Do you agree with the consensus selection?

  13. Raheem Sterling turns down Liverpool deal, says he’s not “money-grabbing 20-year-old”

    Apr 1, 2015, 12:25 PM EDT

    Liverpool v West Bromwich Albion - Premier League Getty Images

    Sterling has spoken out about his current contract situation. It’s fascinating stuff.

  14. PST’s Premier League award predictions: Here’s our Team of the Season

    Apr 1, 2015, 11:20 AM EDT

    Chelsea v Tottenham Hotspur - Premier League Getty Images

    PST’s writers pick their team of the season, so far… Agree? Disagree?

  15. Who were biggest winners, losers from USMNT’s March friendlies?

    Apr 1, 2015, 10:35 AM EDT

    Which players did themselves the world of good in March for the U.S.? Here’s a gander.

  16. FIFA president Sepp Blatter is “ready to change.” Do we believe this?

    Apr 1, 2015, 9:45 AM EDT

    Blatter Getty Images

    Chairman of Bayern Munich, ECA, believes Blatter is ready to change his ways.

  17. Andros Townsend silences critics after superb goal for England. Can he kick on?

    Apr 1, 2015, 9:10 AM EDT

    Spurs winger scores stunner to silence doubters. Now, can he keep it up?

  18. Transfer gossip: De Bruyne to Manchester City, Walcott to Chelsea

    Apr 1, 2015, 8:01 AM EDT

    Arsenal v Leicester City - Premier League Getty Images

    Here are the latest rumors involving Premier League clubs.

  19. Euro qualifying at its midpoint: Predicting the 19 automatic qualifiers

    Mar 31, 2015, 11:05 PM EDT

    David Alaba AP

    The top two teams in each group will advance, while the best third-place side will also advance.

Featured video

Week 30: Headline PL moment