Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
May 29, 2015, 6:34 PM EDT
Santos looking to sue over Neymar’s transfer to Barcelona.
May 29, 2015, 5:41 PM EDT
The Men and Blazers speak with U.S. U-20 head man Tab Ramos ahead of the 2015 U-20 World Cup in New Zealand.
May 29, 2015, 5:05 PM EDT
FA chairman Greg Dyke thinks Sepp Blatter’s fifth term of FIFA presidency won’t last.
2014 MLS Cup rematch: For the New England Revolution, it’s a new season, different game against LA Galaxy
May 29, 2015, 4:10 PM EDT
On Fox Sports 1 this Sunday, the New England Revolution face LA Galaxy in a 2014 MLS Cup rematch.
May 29, 2015, 3:30 PM EDT
Chelsea’s title-winning team dominates our picks. But there are still plenty of surprise inclusions.
May 29, 2015, 3:20 PM EDT
As the soccer world continues to react to Sepp Blatter’s fifth-term as FIFA president, his 72-year-old former VP is basically telling the law to take a long walk off a short pier.
May 29, 2015, 2:05 PM EDT
We’re in the shadow of just one rushed afternoon, and the FBI and others are watching the money float off the yacht, hoping to strike.
May 29, 2015, 2:00 PM EDT
This award went down to the final vote. Do you agree with our pick?
Prince Ali Bin Al-Hussein withdraws from second vote; Cocky Blatter speaks in power, references “offshore” future
May 29, 2015, 1:28 PM EDT
“I’m not perfect. Nobody’s perfect, but together we go.” Inspiring.
May 29, 2015, 1:02 PM EDT
There were 209 votes, and nations could abstain from voting as well.
May 29, 2015, 12:47 PM EDT
Can the Gunners win a second-straight FA Cup? Sherwood’s Villa stand in the way.
May 29, 2015, 12:17 PM EDT
Aston Villa is hoping to keep the 24-year-old Belgian, who has scored 49 goals in 99 matches since coming to the England from Genk in 2012.
May 29, 2015, 11:15 AM EDT
One man dominates our votes. He probably dominates your picks too…
May 29, 2015, 11:06 AM EDT
Prince Ali Bin Al-Hussein and Sepp Blatter have addressed voters ahead of Friday’s presidential election, and we’re onto the vote.
May 29, 2015, 10:23 AM EDT
The United States kicks off its U-20 World Cup run with a match against Myanmar at Midnight, and will look to emerge from a relatively winnable group with Ukraine and hosts New Zealand.
May 29, 2015, 9:15 AM EDT
Kane, De Gea, Hazard… who came out on top?
May 29, 2015, 9:09 AM EDT
The once-capped Austrian played club ball with LASK Linz in his home country until 2012.
May 29, 2015, 8:10 AM EDT
Thankfully, the anonymous threat led to nothing, though it’s worth noting the media wasn’t immediately told there was danger.
May 29, 2015, 7:53 AM EDT
Manchester United is among the other clubs said to be targeting Clyne, but the back is said to prefer Liverpool.
May 29, 2015, 7:30 AM EDT
Week 13 of the 2015 MLS season is here! What games are must-watch this weekend?
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- Prince Ali Bin Al-Hussein withdraws from second vote; Cocky Blatter speaks in power, references “offshore” future 31
- FA Cup final preview: Aston Villa underdogs in Arsenal’s pursuit of back-to-back cups 0
- 2014-15 Premier League season review: PST’s Player of the Season 5
- Al-Hussein, Blatter address voters ahead of presidential election; First vote coming 6