Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Sep 30, 2014, 6:30 PM EDT
The Barcelona midfielder appeared in his 143rd Champions League match today.
Sep 30, 2014, 5:58 PM EDT
Cardiff City’s owner set to invest in Chivas USA?
Sep 30, 2014, 5:35 PM EDT
The Belgian international was taken off the pitch on a stretcher this weekend with an apparent hamstring injury.
Sep 30, 2014, 5:15 PM EDT
Want a recap of all eight UCL games that took place across Europe on Tuesday? Look no further…
Sep 30, 2014, 4:40 PM EDT
Totti, Aguero trade goals as City lose more ground in Group E.
Sep 30, 2014, 4:36 PM EDT
Only Nemanja Matic, much to the chagrin of the Sporting crowd, could beat a fantastic Rui Patricio.
Sep 30, 2014, 3:46 PM EDT
What’s happening around Europe? Find out, here.
Sep 30, 2014, 3:37 PM EDT
Magnifico from Totti, as Italian legend writes his name in the history books.
Sep 30, 2014, 2:18 PM EDT
Moscow was skunked by Roma 5-1 in the first round of group matches, while City fell 1-0 to Bayern.
Sep 30, 2014, 2:11 PM EDT
Check out if your favorite player made it onto Round 6’s Team of the Week.
Sep 30, 2014, 1:58 PM EDT
Mario Gotze drew a penalty that Thomas Muller finished, and Bayern Munich emerged victorious from a relatively-quiet stadium.
Sep 30, 2014, 1:30 PM EDT
A tough break, indeed (pun absolutely intended).
Sep 30, 2014, 12:31 PM EDT
The Los Angeles Galaxy are really, really good, while Chivas USA is across town and the PR table.
Sep 30, 2014, 11:25 AM EDT
Fulham owner Shahid Khan is taking his time to make sure he gets things right this time around.
Sep 30, 2014, 10:38 AM EDT
Some called for his Manchester United captaincy over his lack of discipline, but two words: Roy Keane.
Sep 30, 2014, 10:00 AM EDT
Which player ensured it would be back-to-back honors for a single team in the Premier League’s player of the week battle?
Sep 30, 2014, 9:13 AM EDT
The result of the weekend, however, was L.A.’s 4-0 defeat of the New York Red Bulls, and several players deserved Man of the Match honors.
Sep 30, 2014, 8:30 AM EDT
Maybe, just maybe, Newcastle will win against Swansea City this week and take another step toward getting well.
Sep 30, 2014, 7:52 AM EDT
FC Santa Claus is bringing soccer matches to the good boys and girls of the Ykkonen.
Sep 29, 2014, 11:44 PM EDT
Sepp Blatter confirmed FIFA voted strongly to eliminate third-party ownership in all professional settings, with a transitional period of a few years to be instituted immediately.
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- Manchester City 1-1 AS Roma: Italians frustrate City as European woe continues 0
- Sporting CP 0-1 Chelsea: Blues win chippy UCL affair in Lisbon 0
- Follow live – UEFA Champions League: Manchester City vs. AS Roma 0
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