Jun 21, 2013, 2:53 PM EST
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Nov 23, 2014, 8:19 AM EST
After missing the World Cup while rehabbing a serious ankle injury, Marco Reus is faced with yet another long road back.
Nov 23, 2014, 7:48 AM EST
With Daniel Sturridge shelved for weeks and Mario Balotelli unable to get past a groin knock, Liverpool turns to Rickie Lambert to produce goals at Selhurst Park.
Nov 22, 2014, 11:59 PM EST
On Sunday, AC Milan will play host to rivals Inter Milan in “derby della Madonnina”, and Roberto Mancini is back.
Premier League Saturday highlights: Manchester United skirts by Arsenal, Newcastle gets fifth straight win
Nov 22, 2014, 10:41 PM EST
Watch Premier League highlights from all of Saturday’s Round 12 games.
Nov 22, 2014, 9:47 PM EST
New York Red Bulls’ Designated Player Tim Cahill is far from doubting his team’s capabilities against the New England Revolution in the Eastern Conference Championship on Sunday.
Nov 22, 2014, 7:56 PM EST
La Liga weekend roundup, as it stands now.
Nov 22, 2014, 7:12 PM EST
Chelsea boss Jose Mourinho apologized to supporters for criticizing the stadium atmosphere, while praising his team’s play in a 2-0 blanking of West Brom.
Nov 22, 2014, 6:45 PM EST
Rooney: “We weathered the storm” in 2-1 victory over Arsenal.
Nov 22, 2014, 5:15 PM EST
His squad controlling possession and gathering a fair amount of chances on goal, Arsene Wenger believes his side deserved a better result against Manchester United.
Nov 22, 2014, 5:03 PM EST
One game is a rematch of the 3-3 draw that left Luis Suarez in tears, but both Palace and Liverpool have much bigger things to worry about.
Nov 22, 2014, 5:00 PM EST
All the action from the PL’s seven games on Saturday.
Nov 22, 2014, 4:45 PM EST
Elsewhere, USMNT defenders Timmy Chandler (right) and John Anthony Brooks picked up wins in 90 minutes each for their clubs.
Nov 22, 2014, 4:25 PM EST
Despite an wonderful 1-0 result over QPR to keep their winning run alive, Alan Pardew feels the pain of Ryan Taylor’s sudden injury.
Nov 22, 2014, 3:55 PM EST
Barcelona’s diminutive legend is really good at soccer.
Nov 22, 2014, 3:38 PM EST
This season, he has all his players and no excuses. So The Special One is a little ticked off that his Blues aren’t pouring forth goals to match their dominant play.
Nov 22, 2014, 3:35 PM EST
Irvine: “We actually went a goal down to a goal which I thought was offside and that makes life very difficult here.”
Nov 22, 2014, 3:32 PM EST
Red Devils surge to victory away at Arsenal, as LVG’s masterplan is taking shape.
Nov 22, 2014, 2:51 PM EST
And there’s still time Saturday to make the record his own, as the game is just at halftime.
Nov 22, 2014, 2:34 PM EST
What did we learn from United’s big win at the Emirates? Plenty. But here’s three things.
Nov 22, 2014, 2:28 PM EST
A testy affair that could’ve gotten Jack Wilshere a red card instead got him injured, and Arsenal had no finish at the Emirates.
- Report: Marco Reus is out for 2014 with torn ankle ligament 0
- Premier League Sunday preview: Liverpool, Spurs take to road to face fellow strugglers Palace, Hull 1
- Premier League roundup: Wins for Manchester United, Chelsea, Burnley (video) 0
- WATCH: Messi’s teammates repeatedly toss him in air after breaking La Liga record 1
- Marquee win proves van Gaal’s Manchester United on the right track 0
- Three things we learned from Manchester United’s big win at Arsenal 0