Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Aug 2, 2015, 9:15 PM EDT
David Accam helped lead Chicago Fire over FC Dallas to end the visitors five-game winning streak.
Aug 2, 2015, 8:06 PM EDT
Xavi gets up for preseason friendlies, and in his first match for his new club, the 35-year-old rips a classic free kick.
Aug 2, 2015, 7:03 PM EDT
Diego Valeri missed a penalty as neither side could take advantage of its few big chances.
Aug 2, 2015, 6:36 PM EDT
It was a tough day for a number of Premier League teams who suffered losses and setbacks, most notably Mark Hughes and Stoke City.
Aug 2, 2015, 5:25 PM EDT
The 23-year-old midfielder has struggled with ankle problems in the past, and another has cropped up.
Aug 2, 2015, 5:00 PM EDT
Some big signings this summer and a new manager has fans excited for what could be this coming year.
Aug 2, 2015, 3:14 PM EDT
Tony Pulis is a hard-nosed leader, but unless Saido Berahino can repeat his goal-scoring year from last season, it will be a tough go for the Baggies.
Aug 2, 2015, 2:30 PM EDT
Take a bow, Benteke. Take a bow.
Jose Mourinho says “best team lost,” attacks Arsenal’s defensive tactics, as Chelsea beaten at their own game
Aug 2, 2015, 1:50 PM EDT
Chelsea boss hits out at Gunners as he loses to Wenger for first time in 14 attempts.
Aug 2, 2015, 1:07 PM EDT
The long-time spat between the managers of Arsenal and Chelsea rumbles on.
Aug 2, 2015, 12:45 PM EDT
Catch up on all the latest transfer rumors and gossip, right here.
Aug 2, 2015, 11:57 AM EDT
Wenger finally beats Mourinho, while the Blues have some issues up front.
Aug 2, 2015, 11:55 AM EDT
Arsenal takes claim to the Community Shield as Arsene Wenger has finally defeated Jose Mourinho.
Aug 2, 2015, 10:49 AM EDT
The Gunners took a 1-0 first half lead over Chelsea in the FA Community Shield thanks to a classy finish from Alex Oxlade-Chamberlain.
Aug 2, 2015, 10:04 AM EDT
In the City of Brotherly Love, it was only fitting that the Wright-Phillips boys led New York to a victory.
Aug 2, 2015, 9:07 AM EDT
There’s a legitimate chance that Roy Keane has never taken a picture with his cell phone.
Aug 2, 2015, 8:12 AM EDT
Manchester United’s Di Maria experiment is all but over, and it’s going to cost them $20 million.
Aug 2, 2015, 12:02 AM EDT
That’s 7 losses in 8 games for the Sounders. Meanwhile, the ‘Caps go top of the West.
Aug 1, 2015, 10:47 PM EDT
Another Royal Rumble between old rivals. While the rest of MLS went goal-crazy, these two did what they always do.
Aug 1, 2015, 9:33 PM EDT
The goals floweth over in MLS tonight. Cyle Larin scored his second straight brace for Orlando City.
- Premier League friendly roundup: Southampton draws, Stoke swallowed 0
- Jose Mourinho says “best team lost,” attacks Arsenal’s defensive tactics, as Chelsea beaten at their own game 4
- Arsene Wenger, Jose Mourinho fail to shake hands, as Gunners boss finally prevails 1
- Three things we learned from Arsenal’s Community Shield win vs. Chelsea 0
- Arsenal 1-0 Chelsea: Oxlade-Chamberlain strike wins Gunners FA Community Shield 0
- Report: Manchester United, PSG agree to $70 million fee for Angel di Maria 3