Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Manchester United have two transfer deals provisionally in place – Cavani, Shaw, Fabregas all on radar
Apr 24, 2014, 11:58 AM EDT
This is all the calm before the storm that will be Manchester United’s summer of 2014.
Apr 24, 2014, 10:52 AM EDT
If van Gaal is appointed United boss, Jose Mourinho will have some competition for best post-match sound in the 2014/15 Premier League.
Apr 24, 2014, 9:59 AM EDT
For Chelsea, the Liverpool match represents, well, a headache, apparently.
Apr 24, 2014, 9:17 AM EDT
So bad you have to see it. That’s the only was to describe Spain’s official World Cup anthem.
Apr 24, 2014, 8:08 AM EDT
Where, exactly, Moyes’ future lies next is a topic of some debate.
Apr 24, 2014, 12:36 AM EDT
Mariano Pavone’s first half goal in Toluca delivered La Maquina a record-breaking title.
Apr 23, 2014, 11:56 PM EDT
The Red Bulls’ slow start is quickly becoming a distant memory as New York posted a 4-0 win over visiting Houston.
Apr 23, 2014, 8:26 PM EDT
A future star makes a quick impact as Washington puts week one behind them.
Apr 23, 2014, 5:55 PM EDT
Ronaldo pronounced fit; Benzema breaks through, and Casillas stones Götze.
Apr 23, 2014, 5:30 PM EDT
Incredible plans to expand Anfield revealed, as public will now have their say:
Apr 23, 2014, 4:51 PM EDT
Tedious Tiki-Taka, counter-attacking clinic and gilt-edge chances:
Apr 23, 2014, 4:45 PM EDT
Striker’s 19th minute score gives the nine-time champions a 1-0 lead ahead of next week’s second leg.
Apr 23, 2014, 4:19 PM EDT
Find out who won the PL Player of the Week award, right here:
Apr 23, 2014, 3:36 PM EDT
Which players made the PL team of the week? Find out, right here:
Apr 23, 2014, 2:54 PM EDT
The top two remain unchanged, but there’s a major shakeup in elsewhere near the top of our weekly rankings.
Apr 23, 2014, 2:25 PM EDT
Andrew Dykstra wants to brew you a beer, and several teams have specific offerings in mind.
Apr 23, 2014, 1:42 PM EDT
The big guns will be firing for Bayern Munich and Real Madrid at the Bernabéu, and there’s plenty of ammunition on both benches if needed.
Apr 23, 2014, 1:28 PM EDT
Reports say David Moyes was “seething” at what he perceived to be an unprofessional dismissal from Manchester United.
Apr 23, 2014, 12:52 PM EDT
Bad news for England, as Januzaj is headed for a brand new Belgium kit.
Apr 23, 2014, 12:11 PM EDT
Some slots are firm, while there’s plenty to be settled in the next few weeks. Let’s take a look at whose guaranteed to make the group stage
- Manchester United have two transfer deals provisionally in place – Cavani, Shaw, Fabregas all on radar 0
- Chelsea approves Jose Mourinho’s desire to play ‘B Squad’ against Liverpool 0
- David Moyes tipped by Roberto Martinez to make swift return to management 1
- Three things we learned from Real Madrid’s win vs. Bayern Munich 3
- Benzema goal holds up as Real Madrid claim 1-0 lead over Bayern Munich 0
- Major League Soccer Power Rankings – Week 7 3