Jun 21, 2013, 2:53 PM EST
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Dec 12, 2013, 11:00 PM EST
Unless a player lifts his shirt over his head, you may never see Intel’s contribution to Barcelona’s uniforms.
Where They Stand: Europa League’s 32 knockout round teams (and their potential effect on UEFA’s coefficients)
Dec 12, 2013, 10:05 PM EST
Italy and Ukraine could see big boosts to their coefficients, with each federation placing four teams in Europa’s knockout rounds.
Dec 12, 2013, 9:04 PM EST
How close is PRP to blood doping? Close enough to get the Premier League’s attention.
Dec 12, 2013, 8:02 PM EST
The two-time Defender of the Year rejoins former Crew boss Sigi Schmid in Seattle.
Dec 12, 2013, 7:09 PM EST
The Dash join the Portland Thorns as MLS-backed teams in women’s league.
Dec 12, 2013, 6:17 PM EST
Recovery timeline could leave Portland winger passed over by Costa Rica.
Dec 12, 2013, 5:31 PM EST
Like other notable quality American outfielders (e.g. Clint Dempsey), Cameron is a late-developer who has really evolved.
Dec 12, 2013, 4:38 PM EST
D.C. United upgraded half their defense on Thursday. But what are they getting for the money?
Dec 12, 2013, 3:38 PM EST
We saw this coming. Portland traded up on Thursday to snare the former Zip.
Early approval: Klinsmann extends contract, will serve as U.S. head coach, technical director through 2018
Dec 12, 2013, 3:01 PM EST
Klinsmann’s signed up for another cycle, the U.S. hoping to extend its evolution beyond Brazil.
Dec 12, 2013, 2:01 PM EST
This marks the first time a Bundesliga club has played in the league’s summer showcase.
Dec 12, 2013, 1:05 PM EST
Two big questions this weekend: 1) Can Spurs stop Luis Suarez? and
2) Does City’s midfield rival that of Arsenal?
Dec 12, 2013, 10:26 AM EST
Everyone is entitled to their opinion, Young says, but “for me, the referees have made decisions and that’s it.”
Dec 12, 2013, 9:15 AM EST
Would Moyes really loan Zaha to a competitor like Everton or Newcastle?
Dec 12, 2013, 8:01 AM EST
When looking back at the biggest UK Twitter “surges” of 2013 there is one topic that dominates the landscape: footy.
Dec 11, 2013, 11:46 PM EST
You can’t been drawn against a team from your own federation – a rule that will hurt Arsenal, Manchester City on Monday.
Dec 11, 2013, 10:24 PM EST
The defenses need to get better in both places. A lot better:
No, the South Florida team will NOT be “Miami Beckham United;” plus the MLS news roundup for Dec. 11
Dec 11, 2013, 9:23 PM EST
A little social media brush fire over the new Miami expansion outfit was promptly, mercifully extinguished:
Dec 11, 2013, 8:33 PM EST
Highlights from all Wednesday’s games, which saw Barça’s newest start break out, Italy’s reigning champions eliminated.
Dec 11, 2013, 7:46 PM EST
Once you narrow the list to 15 or so, it’s nearly impossible to decide from there:
- What could Chad Marshall bring to the Seattle Sounder defense? We’ll find out in 2014 2
- NWSL: Houston becomes second MLS franchise to place team in women’s professional league 1
- MLS Re-Entry Draft: As predicted, Portland find a way to get Steve Zakuani 4
- Early approval: Klinsmann extends contract, will serve as U.S. head coach, technical director through 2018 3
- MLS announces Bayern Munich as opponent for 2014 All-Star Game in Portland 4
- WATCH: Can Tottenham stop Luis Suarez and can City beat Arsenal? 0
- 2014 World Cup Draw: Recapping the event (43)
- 2014 World Cup Draw: USA in Group of Death with Germany, Portugal, Ghana – Schedule, times, venues (34)
- Now that we know the U.S. opponents, which 23 players should Jurgen Klinsmann bring to Brazil? (21)
- Sporting Kansas City crowned 2013 MLS champions after 10 rounds of penalty kicks (16)
- U.S. national team discussion: The Alejandro Bedoya conundrum (14)
- Giovani: "We Were Over Criticized"
- Watch Out Netherlands! Chile-Clan Ain't Nothin' to Mess With!
- Messi on Safe Track to Full Recovery
- The Argentinian Armada, Favorites for Brazil 2014
- Brazil 2014: A Look At South America
- Arena de Amazonia: Host of USA vs CR7
- USA Will Advance in Brazil
- You Can't Beat German Sachlichkeit
- Aurelien Collin: I Think France is Very Very Happy
- Group B: No Walk In The Park