Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Apr 20, 2015, 9:44 PM EDT
Liverpool’s captain-in-waiting is reportedly set to sign a new long-term deal at Anfield.
Apr 20, 2015, 8:15 PM EDT
PSG and Bayern Munich did themselves no favors in the first leg, but it’s still 90 minutes from over.
Apr 20, 2015, 7:16 PM EDT
In FIFA and Qatar’s latest installment of “No, We’re Not Joking, We’re Serious”…
Apr 20, 2015, 5:27 PM EDT
Steve Cherundolo got a promotion on Monday, under less than desirable circumstances, but he’s still advancing in the coaching world rather quickly.
Apr 20, 2015, 4:53 PM EDT
He’ll be an MLS MVP one day, but for now Fabian Castillo will have to settle for MLS Player of the Week.
Apr 20, 2015, 4:09 PM EDT
Week 7 was chock full of goals — some really great ones, in fact — making this week’s Team of the Week tough to pick.
Apr 20, 2015, 3:25 PM EDT
With five weeks to go, in-form sides are surging up our rankings of power.
Apr 20, 2015, 2:57 PM EDT
Listen to the latest MiB pod, right here.
Apr 20, 2015, 2:06 PM EDT
The Blues are inching towards the 2014-15 title but many are unimpressed with their defensive displays. Let’s sit down and think about this.
Apr 20, 2015, 1:18 PM EDT
If the Gunners win the FA Cup next month it could well book Spurs a place in the Europa League. Seriously.
Apr 20, 2015, 12:09 PM EDT
PST’s Lead Writer and Editor takes a look back at Week 33 in the PL.
Apr 20, 2015, 10:40 AM EDT
Blatter: “Nothing will get in the way of Russia hosting the best ever World Cup.”
Apr 20, 2015, 10:14 AM EDT
Bayern’s boss positive his side can overturn 3-1 deficit in Tuesday’s second leg.
Apr 20, 2015, 9:15 AM EDT
Earle and Mustoe dissect Chelsea’s defensive display and much more in the latest podcast.
Apr 20, 2015, 8:24 AM EDT
Do United need a new winger? LVG has already made his move for Depay.
Apr 20, 2015, 7:31 AM EDT
Welsh superstar to miss Wednesday’s clash against Atletico Madrid after picking up calf injury.
Apr 19, 2015, 11:10 PM EDT
Lionel Messi, Cristiano Ronaldo…Eden Hazard?
Apr 19, 2015, 10:09 PM EDT
With clubs such as Liverpool and Manchester United reportedly interested in signing the Burnley goalscorer, Ings has said he will only go where he can get consistent playing time.
Apr 19, 2015, 9:16 PM EDT
The Portland Timbers had to grind out a win at Yankee Stadium, just squeaking by a David Villa-less NYCFC.
Apr 19, 2015, 8:05 PM EDT
Despite losing to Chelsea over the weekend, Robbie Earle and Kyle Martino think Manchester United is already looking ahead to next season’s Premier League title chase.
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- MLS Team of the Week — Stars of Week 7 0
- Premier League Power Rankings: Big climbers galore as momentum kicks in 1
- Premier League Playback: Manchester United prove they can challenge Chelsea for the title 2
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