Jun 21, 2013, 2:53 PM EST
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Jan 30, 2015, 7:49 PM EST
The Men in Blazers are at it again.
Jan 30, 2015, 7:00 PM EST
Danny Ings looks poised to stay at Burnley due to transfer rules that would block his departure to Liverpool.
Jan 30, 2015, 6:05 PM EST
United States and Borussia Dortmund II’s Joe Gyau underwent another surgery on his torn meniscus, and he could be done for the season.
Jan 30, 2015, 5:20 PM EST
Real Madrid midfielder Gareth Bale will replace Cristiano Ronaldo as the current world’s best player will serve a two-match ban coming from last week’s tilt vs. Cordoba.
Jan 30, 2015, 4:35 PM EST
Preview of Hull City vs. Newcastle on NBSCN this Saturday morning.
Jan 30, 2015, 3:45 PM EST
Juan Agudelo is back with Major League Soccer’s New England Revolution, and amidst a few possible issues, there is no reason his addition cannot help guide Jay Heaps’ side to victorious ways in the East.
Jan 30, 2015, 3:07 PM EST
Let’s take a gander at how things may’ve changed since JPW checked the needs earlier this month.
Jan 30, 2015, 2:00 PM EST
Where and how to watch every PL game during Week 23, here.
Jan 30, 2015, 1:48 PM EST
If my math’s right, and it probably isn’t, close to 10 percent of the world’s population will watch Manchester City visit Chelsea on Saturday.
Jan 30, 2015, 1:06 PM EST
The Socceroos have received a single goal from nine other players in a bid to become the first hosts to win the Asian Cup since Japan in 1992.
Jan 30, 2015, 12:52 PM EST
Cameron talks about his love for the Pats, growing up in Boston and more in his latest dispatch from England.
Jan 30, 2015, 12:22 PM EST
PST’s Joe Prince-Wright and Mike Prindiville sit down to talk Lampard vs. Chelsea in this week’s PST Extra, with a little Diego Costa suspension talk as well.
Jan 30, 2015, 12:02 PM EST
PST’s Lead Writer and Editor predicts the winners and losers in Week 23.
Jan 30, 2015, 11:40 AM EST
There are big ones, and there are bigger ones… and this one’s a doozy.
Jan 30, 2015, 10:54 AM EST
There’s quite a bit of saccharine in this perfect PR story, but it’s a cool tale nonetheless.
Jan 30, 2015, 10:19 AM EST
“We have more 49ers season ticket holders in Sacramento than we do in San Francisco,” the 49ers CEO said
Jan 30, 2015, 9:33 AM EST
The Manchester City manager made the comments during the pre-Chelsea press conference on Friday.
Jan 30, 2015, 8:48 AM EST
Louis van Gaal’s Red Devils host Leicester City at 10am ET on Saturday.
Jan 30, 2015, 7:46 AM EST
This further limits Jose Mourinho’s options for Saturday’s match, and will also keep Costa from a trip to Aston Villa and a visit from Everton.
Jan 30, 2015, 7:35 AM EST
Much like their signing and loaning back of Divock Origi at Lille this summer, Liverpool manager Brendan Rodgers makes an investment in the future.
- Premier League transfer needs: What’s been done and what’s left to do by Monday? 1
- WATCH: Premier League TV schedule – Week 23 0
- Geoff Cameron predicts Super Bowl XLIX win for his New England Patriots 1
- Prince-Wright’s Premier League picks: Manchester City, Arsenal, Saints to win 0
- Premier League Preview: Chelsea vs. Manchester City 0
- Ban upheld: Diego Costa to miss Saturday’s visit from Manchester City, 2 more 3