Jun 21, 2013, 2:53 PM EST
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Mar 4, 2015, 1:04 PM EST
“My missus said to me she had done the Euro lottery – a £54m jackpot – but I said I’d take three points all day.”
Mar 4, 2015, 1:00 PM EST
Re-tooled, re-loaded and deeper than ever before, Sporting KC look set for a huge 2015 campaign.
Mar 4, 2015, 12:40 PM EST
How to watch all of Wednesday’s games live online or via the app.
Mar 4, 2015, 12:14 PM EST
Raising the Capital One Cuppity Cup Cup may just be the first title for the Blues.
Mar 4, 2015, 12:00 PM EST
“El Profe” is back for year No. 2 in Dallas, and things are looking even better than last year’s successes.
Mar 4, 2015, 11:39 AM EST
The Manchester City midfielder said he would like to follow in the steps of fellow-Frenchman Thierry Henry and one day play in America.
Mar 4, 2015, 11:00 AM EST
Who’s the best from a loaded pack of returnees?
Mar 4, 2015, 10:43 AM EST
Spurs want their star striker to rest over the summer, rather than compete for the England U21 side.
Mar 4, 2015, 10:00 AM EST
West is best, and we all know it. 2015 will be no different that 2014, 2013, 2012, 2011, and so on.
Mar 4, 2015, 9:51 AM EST
From league leaders to bottom feeders, points are up for grabs all across England today.
Mar 4, 2015, 8:29 AM EST
With his loan deal up at the end of the season, reports state Radamel Falcao will not return to Manchester next year.
Mar 4, 2015, 7:50 AM EST
The Hammers are winless in their last five Premier League games and face a Chelsea side coming off their first trophy of the season.
Mar 3, 2015, 11:26 PM EST
We want to watch games this weekend. We’re not interested in the rationale. Find a way to get us your product.
Mar 3, 2015, 10:05 PM EST
Montreal has ensured that Major League Soccer will have at least one semifinalist in this season’s CONCACAF Champions League after a year out of the final four,
Mar 3, 2015, 9:30 PM EST
Oh MLS: What fun is there in following the narrative?
Mar 3, 2015, 8:40 PM EST
If you’d like your supporters group to be featured on future episodes of ‘I Was There’ simply send pictures/video to @NBCSportsSoccer or NBC Sports Soccer on Twitter on Facebook using the #IWasThere.”
Mar 3, 2015, 7:47 PM EST
Vancouver may be missing that huge, huge name but is solid top-to-bottom.
Mar 3, 2015, 7:00 PM EST
It could be a dark year in Commerce City, but don’t forget that this was a promising young team that floundered last year.
Mar 3, 2015, 6:47 PM EST
The brash Englishman is happy to call the win a turning point for his club, which moves out of the relegation zone for the time being.
Mar 3, 2015, 6:28 PM EST
Videos, recaps, analysis and more from the three PL games during Week 28 on Tuesday.
- 2015 MLS season preview: Sporting Kansas City 0
- WATCH: Premier League live online via NBC Sports Live Extra – Week 28 0
- 2015 MLS season preview: FC Dallas 0
- The Western Conference will continue to dominate MLS, and we all know it 0
- Wednesday’s Premier League Preview: Seven games in action-packed matchday 0
- WATCH: Incredible 60-yard pass leads Montreal ouster of Pachuca in CONCACAF Champions League 4