Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Sep 1, 2014, 8:32 PM EDT
Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.
Sep 1, 2014, 8:09 PM EDT
Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.
Sep 1, 2014, 7:26 PM EDT
Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.
Sep 1, 2014, 7:13 PM EDT
The biggest confirmed transfers on Deadline Day including Premier League teams.
Sep 1, 2014, 6:40 PM EDT
If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.
Sep 1, 2014, 6:33 PM EDT
Alderweireld arrives on loan, as Mane deal agreed.
Sep 1, 2014, 6:23 PM EDT
Negredo leaves City, heads back to Spain to play for Valencia.
Sep 1, 2014, 5:55 PM EDT
Watch live online, right here.
Sep 1, 2014, 5:42 PM EDT
Hull busy on Deadline Day as Ramirez join on loan, Ben Arfa could follow, late on Deadline Day.
Sep 1, 2014, 5:37 PM EDT
In the words of NHL commentator Rick Jeanneret, roll the highlight reel for Ibra, Cavani and PSG, and the lowlight reel for one poor keeper.
Sep 1, 2014, 4:40 PM EDT
Not a huge risk for Arsenal, but certainly a good bit of business for United. Could Welbeck become the next Daniel Sturridge?
Sep 1, 2014, 4:18 PM EDT
Jermain Defoe, Danny Welbeck and Hatem Ben Arfa all make one last run through the rumor mill as the deadline draws near.
Sep 1, 2014, 4:11 PM EDT
McArthur and Fryers arrive at Selhurst Park.
Sep 1, 2014, 3:49 PM EDT
The Dutch international rejoins his World Cup boss for four seasons at “the biggest club in the world.”
Sep 1, 2014, 3:32 PM EDT
What originally was thought to be a steal is turning out to be quite a hit to Manchester United’s wallet.
Sep 1, 2014, 3:07 PM EDT
AC Milan made the terrible mistake of confirming a deal before it was complete, and now they’re forced to rescind their confirmation.
Sep 1, 2014, 2:50 PM EDT
Time running out for U.S. national team star to seal his move away from Stoke.
Sep 1, 2014, 2:40 PM EDT
Spurs could be back in for Rodriguez, as third bid made for England international.
Sep 1, 2014, 1:45 PM EDT
The biggest deals of the summer listed here.
Sep 1, 2014, 1:27 PM EDT
Reports are exploding that Welbeck’s location lends itself to a shock move to Arsenal, but we’re not so sure.
- Done Deal: Radamel Falcao completes move to Manchester United 0
- Done Deal: Better late than never, Arsenal seals deal with Welbeck 0
- Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive 0
- Done Deal: Listing all the Deadline Day deals from the Premier League 4
- Southampton sign Toby Alderweireld, add $18 million winger Sadio Mane 0
- WATCH: Special ‘Transfer Deadline Day show’ live online, NBCSN 0