Jun 21, 2013, 2:53 PM EDT
Wow. That’s a lot of money.
But the real reason behind this new mega-deal is one thing: Financial fair play.
New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.
Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.
So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.
But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.
Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.
I do feel for Chelsea’s fans though.
Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.
Watch the video below. You will agree.
It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.
So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.
Apr 16, 2014, 10:22 PM EDT
It took six-and-a-half weeks, but last year’s Supporters’ Shield winners have their first victory of the season.
Apr 16, 2014, 9:40 PM EDT
Three matches the shoot up the title, Champions League races:
Apr 16, 2014, 8:57 PM EDT
One location is the clear favor for No. 24, but down to one slot, the competition could pick up.
Apr 16, 2014, 7:57 PM EDT
Like his players, City’s boss has plenty of questions to answer after Wednesday’s disappointment.
Apr 16, 2014, 6:52 PM EDT
If Atlanta, Miami aren’t good sports towns, it may not matter. The doubts critics have cast on the league’s Southeast excursion may be irrelevant.
Apr 16, 2014, 6:29 PM EDT
Top four hopes over for Everton?
Apr 16, 2014, 5:40 PM EDT
Real win Copa del Rey as Barcelona’s bad run continues:
Apr 16, 2014, 5:26 PM EDT
One more spot in MLS’s planned expansion is gone, with Atlanta set to begin play in 2017.
Apr 16, 2014, 4:52 PM EDT
Two late goals gave Sunderland a lead, one City pulled back just before full-time.
Apr 16, 2014, 4:51 PM EDT
Eagles soar to safety, but Everton’s Champions League dreams are in ruins:
Apr 16, 2014, 3:37 PM EDT
Two of Serie A’s most productive scorers may not be at this summer’s World Cup. Llorente wonders why.
Apr 16, 2014, 2:56 PM EDT
Which Liverpool player picked up the Player of the Week accolade?
Apr 16, 2014, 2:44 PM EDT
Both sides look to cash in on matches in hand at the Etihad.
Apr 16, 2014, 2:25 PM EDT
Can Tim Howard and the Toffees win their eighth-straight game? Watch live online, right here:
Apr 16, 2014, 2:00 PM EDT
Having MLS teams share their home with NFL sides could be a smart move ahead of the next wave of expansion:
Apr 16, 2014, 1:28 PM EDT
Find out who made the PL Team of the Week, right here:
Apr 16, 2014, 12:35 PM EDT
Two PL matches take place on Wednesday, with both set to impact the top and bottom of the standings:
Apr 16, 2014, 12:04 PM EDT
Are you ready to get ‘Duff-ed?’
Apr 16, 2014, 11:15 AM EDT
Watch all 10 PL games across 10 different channels on final day of the season. All the details, right here:
Apr 16, 2014, 11:00 AM EDT
PlayStation, mafia-style fights, Gattuso and not feeling pressure… welcome to the extremely cool world of Pirlo:
- Henry, Sam goals see New York break into the win column 0
- Real Madrid beat Barcelona to win Copa del Rey, as Bale’s brilliance seals it 1
- It’s official: Atlanta gets Major League Soccer’s 22nd franchise 1
- Manchester City 2-2 Sunderland: Two Wickham goals, late Nasri equalizer leave sides even (video) 3
- Everton 2-3 Crystal Palace: Toffees’ top four hopes take huge hit 6
- Ahead of Atlanta’s expected MLS entry, are NFL stadium shares the way to go? 12