Jun 28, 2013, 9:01 AM EST
There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.
As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.
Yeah. That just happened.
French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.
The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”
So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.
I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.
Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.
So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.
This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…
Jan 26, 2015, 4:05 PM EST
After eight months without a club, Juan Agudelo is reportedly returning to the place he should have been all along: MLS.
Jan 26, 2015, 2:59 PM EST
As the soccer world will no longer see the maverick skills of the Argentine playmaker, here’s a look at some of his best moments.
Jan 26, 2015, 2:38 PM EST
Here’s the draw for the last 16 of the FA Cup, as PL big boys get more tough tests.
Jan 26, 2015, 1:57 PM EST
Van Praag announces his intentions to run against Blatter, says he has the backing of five federations.
Jan 26, 2015, 1:00 PM EST
Betting on five underdogs away from home in the FA Cup will win you serious cash.
Jan 26, 2015, 12:32 PM EST
Fagundez explains why he couldn’t wait any longer to select his national team.
Jan 26, 2015, 12:00 PM EST
If Wolfsburg can agree a fee for Schurrle, should he leave Stamford Bridge?
Jan 26, 2015, 11:26 AM EST
Carver will take charge for the final 16 games of the season… but what then?
Jan 26, 2015, 9:55 AM EST
Red Bulls attacker heading to Abu Dhabi?
Jan 26, 2015, 9:20 AM EST
The signing of two Venezuelan youngsters could put Real in plenty of trouble with FIFA, as Barcelona-esque transfer ban could be on the cards.
Jan 26, 2015, 8:34 AM EST
The Koreans will face either Australia or the UAE in Saturday’s final in Sydney.
Jan 26, 2015, 8:00 AM EST
All the latest gossip, right here.
Jan 25, 2015, 11:33 PM EST
“I am concerned, not because of Chelsea but because we didn’t score in our last two home games,” Pellegrini said.
Jan 25, 2015, 10:50 PM EST
The 33-year-old Cameroonian striker joins a Sampdoria side currently tied for third in the table with 34 points.
Jan 25, 2015, 10:13 PM EST
“If he’s not ready for Tuesday then he’ll be back, for sure, against West Ham next weekend,” Rodgers said.
Jan 25, 2015, 9:22 PM EST
Maloney turned 32 on Saturday and will be unveiled by Chicago on Monday.
Jan 25, 2015, 8:31 PM EST
Sepp Blatter: Kind of like “The Godfather”. But let’s be clear, we’re talking “The Godfather: Part III”.
Jan 25, 2015, 7:40 PM EST
What else is cooking? Glad you asked.
Jan 25, 2015, 6:30 PM EST
There’s a new top-four team in Spain, while little has changed in Italy, both for good and bad.
Jan 25, 2015, 4:28 PM EST
Two of eight quarterfinals places were clinched on Sunday as the late drama continues at AFCON 2015.
- Report: Juan Agudelo close to signing with his former MLS team, New England Revolution 0
- Head of Dutch FA, Michael van Praag, will challenge Blatter for FIFA presidency 0
- Newcastle United name John Carver head coach until end of 2014-15 season 0
- Transfer ban for Real Madrid? Probe launched after signing of Venezuelan kids 3
- Transfer rumor roundup: Ings to Tottenham Hotspur, Busquets to Manchester United 0
- Rodgers: Sturridge could face Chelsea in League Cup, certain to be back for Saturday vs. West Ham 0