Jun 28, 2013, 9:01 AM EDT
There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.
As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.
Yeah. That just happened.
French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.
The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”
So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.
I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.
Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.
So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.
This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…
Aug 27, 2015, 10:01 PM EDT
Why yes, Mr. Wenger, one would have to agree with that assessment. In particular, it’s the finishing that’s killing them, he says.
Aug 27, 2015, 9:13 PM EDT
Next summers tournament will go on, but CONCACAF might not participate, which means the Copa needs a new host nation.
Aug 27, 2015, 7:37 PM EDT
Rog talks with Chelsea’s Jose Mourinho about his coaching philosophy, post-match press conferences and football in America.
Aug 27, 2015, 7:09 PM EDT
With the transfer deadline now just four days away, some of these deals are (finally) getting done.
Aug 27, 2015, 5:41 PM EDT
Southampton can now fully focus on the Premier League, because they’re officially out of Europe.
Aug 27, 2015, 4:38 PM EDT
The transfer deadline looms large as the Premier Leagues 20 teams head into Week 4. Who will be the panic buyers of 2015?
Aug 27, 2015, 4:00 PM EDT
Yeah, you know Stanford’s Jordan Morris, but Washington’s Mason Robertson and Oregon State’s Timmy Mueller outscored him last year and will look to do the same this season.
Aug 27, 2015, 2:20 PM EDT
Neymar could be a stunt double for Limerick’s Barry Cotter.
Aug 27, 2015, 1:41 PM EDT
UCL draw hands two PL teams favorable groups. As for the other two… woof.
Aug 27, 2015, 1:16 PM EDT
Argentine superstar picks up second UEFA Best Player award after stunning treble-winning season.
Aug 27, 2015, 12:42 PM EDT
The stars will be out in force as heavyweights collide at the first hurdle.
Aug 27, 2015, 11:30 AM EDT
Experienced center backs both missed Liverpool game through injury. Will they return this weekend?
Aug 27, 2015, 10:50 AM EDT
All the latest gossip from around the PL.
Aug 27, 2015, 10:05 AM EDT
Super Mario knows he is running out of chances to salvage his career.
Aug 27, 2015, 9:20 AM EDT
Gunners boss says he will be available “24 hours” as Deadline Day approaches.
Aug 27, 2015, 8:28 AM EDT
Back in black, the Red Devils have a snazzy new jersey for their UCL games this season.
Aug 27, 2015, 7:45 AM EDT
Have City given up on signing KDB this summer?
Aug 26, 2015, 10:03 PM EDT
Three matches certainly don’t tell the tale of an entire season, but it’s a decent length chapter in the story of the 2015-16 Premier League.
Aug 26, 2015, 8:42 PM EDT
Martinez wants Stones to stay, and says chairman Bill Kenwight isn’t going to cash in this late in the window.
Aug 26, 2015, 7:56 PM EDT
The Times’ Chief Football Correspondant Oliver Kay says the move should be done soon, and for less than $90 million.
- Top 5 Premier League storylines ahead of Week 4: Transfer deadline day looms 2
- Analyzing UEFA Champions League group stage draw for four Premier League teams 0
- Full draw: Epic UEFA Champions League group stage will see giants collide 3
- Thursday’s Transfer Rumor Roundup: Neymar in talks, Olic to Stoke City 0
- Wolfsburg say Kevin de Bruyne not heading to Manchester City “at this point” 9
- 2015-16 Premier League Power Rankings, Vol. I: Taking very early stock with Man City on top 8