Jun 28, 2013, 9:01 AM EST
There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.
As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.
Yeah. That just happened.
French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.
The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”
So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.
I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.
Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.
So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.
This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…
Mar 1, 2015, 11:10 PM EST
Find out who made the cut as one of the top performers of Round 27 in the Premier League.
Mar 1, 2015, 10:20 PM EST
One of the greatest strikers of all-time says it all starts on defense, something Chelsea proved today in their Capital One triumph.
Mar 1, 2015, 9:09 PM EST
It’s a battle between Liverpool super-strikes for best goal of the week in the Premier League.
Mar 1, 2015, 8:15 PM EST
Catch up on all of Sunday’s action from Spain and Italy’s top flights.
Mar 1, 2015, 7:17 PM EST
Two goals silenced the critics and got this Manchester man named Premier League Player of the Week.
Mar 1, 2015, 6:33 PM EST
Wes Brown was sent off in the Black Cats’ loss to Manchester United, despite the fact that John O’Shea seemingly committed the foul.
Mar 1, 2015, 5:46 PM EST
Coming off of an ugly midweek loss to Monaco, Arsenal responded perfectly with a 2-0 win over Everton.
Mar 1, 2015, 5:00 PM EST
The Stoke City midfielder needed 12-15 stitches in his calf after taking a challenge that manager Mark Hughes said could have ended his career.
Mar 1, 2015, 4:10 PM EST
The Argentinian winger was subbed out at halftime of Manchester United’s 2-0 win over Sunderland.
Mar 1, 2015, 3:20 PM EST
Playing in front of the back four due to Nemanja Matic’s absence, the 20-year-old French defender stood out to his boss.
Mar 1, 2015, 2:33 PM EST
He score two more goals, continuing the ridiculous stretch for Europe’s most in-form striker.
Mar 1, 2015, 1:52 PM EST
The USMNT regular scored his first club goal in over two years as Borussia Monchengladbach bounced back from a midweek Europa League disappointment.
Mar 1, 2015, 1:12 PM EST
The Liverpool manager was full of praise for his team after their high-energy performance against the defending champions.
Mar 1, 2015, 12:54 PM EST
Mourinho wins first trophy of his second spell in charge of Chelsea.
Mar 1, 2015, 11:50 AM EST
Chelsea have the upper hand, but can they see off Spurs at Wembley? Follow play-by-play, here.
Mar 1, 2015, 11:48 AM EST
The Manchester City boss gave props to Jordan Henderson and Philippe Coutinho, but threw his own players under the bus for not being able to hold onto the ball.
Mar 1, 2015, 11:15 AM EST
From 12 p.m. ET on Sunday, watch the “Invincibles” documentary live online.
Mar 1, 2015, 11:00 AM EST
Olivier Giroud atoned for his misses midweek with the game’s only goal as Everton had little to offer.
Mar 1, 2015, 9:15 AM EST
The Reds put in a stunning display, as City stumble yet again.
Mar 1, 2015, 9:01 AM EST
Copycat! A repeat of Jordan Henderson’s earlier strike saw the Brazilian down Manchester City late again, reminiscent of last year’s match.
- La Liga & Serie A roundup: Draws for Real, Atletico; Salah shines for Fiorentina 0
- Chelsea 2-0 Tottenham Hotspur: Mourinho’s boys win League Cup trophy 0
- Three things we learned from Liverpool’s win vs. Manchester City 3
- Liverpool 2-1 Manchester City: Pair of Reds stunners stupefy City 4
- MLS roundup: LA Galaxy, Orlando, Red Bulls, Union, RSL, 13 others in preseason finales 0
- WATCH: NYCFC’s Mix Diskerud hits a screamer from 20 yards 0