Skip to content

FIFA announce “official Champagne” for Brazil 2014 World Cup…

Jun 28, 2013, 9:01 AM EDT

FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Latest Posts
  1. Premier League Round 4: Goals of the week

    Sep 15, 2014, 10:37 PM EDT

    Britain Soccer Premier League AP

    There are five goals here, but it only took four matches to comprise the list.

  2. Galaxy GK Penedo wins individual honor as four clinch Gold Cup berths

    Sep 15, 2014, 10:15 PM EDT

    Jaime Penedo AP

    Costa Rica won the tournament for the eighth time, defeating Guatemala in the final.

  3. As Pardew gets lifeline, Carragher blasts the “disgrace” at Newcastle

    Sep 15, 2014, 8:34 PM EDT

    Southampton v Newcastle United - Premier League Getty Images

    Newcastle United players and their manager have come under fire from ex-Liverpool back Jamie Carragher, who blasted the club on “Monday Night Football”

  4. Le Toux can snare second Open Cup title by beating his old club

    Sep 15, 2014, 7:45 PM EDT

    Sebastien Le Toux, Tony Beltran AP

    The Sounders have three titles and won their first win Le Toux. Soccerly hosts an essay on his quest to deny them a fourth.

  5. Anelka joins Indian Super League; Uncertainty hangs over suspension

    Sep 15, 2014, 6:55 PM EDT

    Mumbai_City_FC

    The English FA asked FIFA to extend Anelka’s quenelle suspension beyond Britain’s borders.

  6. 1860 Munich’s lederhosen kits are absolutely bonkers

    Sep 15, 2014, 5:54 PM EDT

    1860-lederhosen2

    Oktoberfest begins Sept. 20, and 1860 Munich is going all-in when it comes to their away attire.

  7. Hull City 2-2 West Ham United: Debut goals a-plenty in fun draw

    Sep 15, 2014, 4:53 PM EDT

    Britain Soccer Premier League AP

    Abel Hernandez, Enner Valencia, Mohamed Diame and Diafra Sakho all made their presences felt on NBCSN at the KC Stadium on Monday.

  8. VIDEO: Enner Valencia blazes a shot past McGregor at the KC Stadium

    Sep 15, 2014, 4:34 PM EDT

    Hull City v West Ham United - Premier League Getty Images

    Certainly one of the goals of the early season, as West Ham continues to tempt the highlight reels despite a tough start to the season.

  9. Americans Abroad wrap: Brek Shea assists in Birmingham debut (video)

    Sep 15, 2014, 4:15 PM EDT

    Birmingham City v Leeds United - Sky Bet Championship Getty Images

    Brek Shea had a loan debut to remember, while Julian Green had one to forget and both Tim Howard and Brad Guzan kept clean sheets.

  10. At the half: Record-signing Hernandez shining as Hull leads West Ham

    Sep 15, 2014, 3:49 PM EDT

    abel-hernandez_3006938

    Abel Hernandez has a goal and had another creation ruled offsides as the hosts rose to steal the first half with late heroics.

  11. Champions League preview: How will the four Premier League teams get on?

    Sep 15, 2014, 3:20 PM EDT

    Britain Soccer Champions League AP

    Schedules, chances of making the last 16, predictions. Your one-stop shop for all the info as the UCL group stages begins for four PL teams.

  12. Watch live: Hull City vs. West Ham United (Lineups)

    Sep 15, 2014, 2:30 PM EDT

    Hull City v West Ham United - Premier League Getty Images

    Record-signing Abel Hernandez (Palermo) makes his Hull City debut as the Tigers look to pick up their second win of the season.

  13. Rio Ferdinand slams ex-Manchester United manager David Moyes

    Sep 15, 2014, 2:19 PM EDT

    FBL-EUR-C1-MAN UTD-BAYER LEVERKUSEN Getty Images

    Ferdinand: “It killed me. Inside I wanted to scream and grab him.”

  14. Stats don’t lie: Spanish clubs almost certain of Champions League success

    Sep 15, 2014, 1:32 PM EDT

    Portugal Soccer Champions League Final AP

    All four Spanish teams are looking odds on to make it out of the group stage. What about the big clubs from England and Germany?

  15. Premier League Preview: Hull City vs. West Ham United

    Sep 15, 2014, 12:41 PM EDT

    FBL-ENG-LCUP-TOTTENHAM-HULL Getty Images

    All the news and quotes ahead of the Monday afternoon matchup.

  16. Premier League Playback: Manchester United shine bright like a diamond

    Sep 15, 2014, 11:50 AM EDT

    Manchester United v Queens Park Rangers - Premier League Getty Images

    PST’s lead writer and editor takes an alternative look at all the action from Week 4.

  17. “Cristiano Ronaldo fed up at Real Madrid” says former club president

    Sep 15, 2014, 10:34 AM EDT

    cristiano_ronaldo AP

    Calderon claims that Ronaldo is frustrated with life at Real after several high-profile exits.

  18. David Beckham issues plea to Scotland as citizens vote on independence

    Sep 15, 2014, 9:59 AM EDT

    Britain Prince William Beckham AP

    Beckham: “What unites us is much greater than what divides us. Let’s stay together.”

  19. Stoke City launch initiative to set up academies across North America

    Sep 15, 2014, 9:30 AM EDT

    Harry Kane, Geoff Cameron AP

    Potters to link up with youth teams across USA and Canada, grow brand overseas.

  20. Report: Manchester United back in for Mats Hummels

    Sep 15, 2014, 9:00 AM EDT

    Manchester City's Balotelli tackles Borussia Dortmund's Hummels during their Champions League soccer match in Dortmund Reuters

    Will Hummels arrive a balance out a top-heavy United squad?

Featured video

Week 4: Saturday recap