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Swansea City continue monsterous offseason with new kit and record sponsorship deal

Jun 30, 2013, 11:33 AM EDT

In an offseason full of good news for the Swans, they have unveiled a handsome new kit and announced that it comes with the club’s highest-ever sponsorship deal.

GWFX, an online trading provider and core brand of the Asian financial service provider Goldenway, has signed on for the upcoming season for a rumored £2 million ($3.3 million).  The deal, replacing last year’s shirt sponsor 32Red, apparently has an option for an extension at the end of the season.

The new away kit is a fancy and smart juxtaposition of yellow and purple, with the yellow unsymmetrical bib across the neck area and a hard cut in to the purple of the rest of the shirt.

The home kit features a very simple white kit with black sections at the bottom of the sleeves.  No third kit has been released.

The only bit of bad news is that kit-maker adidas botched the release, and therefore the home kit isn’t available for sale just yet.  The company said in a statement, “adidas wishes to sincerely apologise to the club and all Swansea City fans. Unfortunately there has been a delay with the delivery of the new 2013/2014 adult home shirt and some items from the new 2013/14 Swansea City training wear range due to a situation which regrettably adidas has been unable to rectify in time for the scheduled launch.”

(MORE: Swansea quickly becoming a rising star under everyone’s noses)

It’s a small price to pay for such a fantastic offseason for a team promoted just two years ago.  The Swans seem to have their sights set even higher than last season’s 9th place finish.

  1. tarotsujimoto74 - Jun 30, 2013 at 12:13 PM

    What a disappointing change from last year’s kit. The white and gold was amazing.

  2. nygiantstones - Jun 30, 2013 at 10:59 PM

    The away kit is hideous. GWFX also needs some lessons in branding. If you’re going to spend $2M to put your company on a team’s kit, then at least be sure the bloody fans can read what it says.

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