Jul 4, 2013, 6:57 PM EDT
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Apr 18, 2015, 12:06 PM EDT
Potters stage second half comeback to stun Saints.
Apr 18, 2015, 11:59 AM EDT
Palace’s table charge is momentarily halted, as Alan Pardew’s boys sit 11th with 42 points.
Apr 18, 2015, 11:57 AM EDT
Toffees five unbeaten, send Clarets bottom of the table.
Apr 18, 2015, 11:53 AM EDT
Leicester is even with 17th place Hull on points and a single point behind Sunderland, with a match in hand on both.
Apr 18, 2015, 11:40 AM EDT
James Morrison had scored in the second minute for the Baggies’ first tally.
Apr 18, 2015, 11:34 AM EDT
It’s a big one, folks, with the two of the Premier League’s best tangling at Stamford Bridge.
Apr 18, 2015, 11:17 AM EDT
The FA has switched things around and will still give the kid a chance to walk onto the Wembley pitch before an upcoming England match.
Apr 18, 2015, 10:49 AM EDT
Set piece goals are the name of a pair of early games, as four Premier League matches dot the weekend landscape. Live stream link inside.
Apr 18, 2015, 9:31 AM EDT
Bafetimbi Gomis is out for Swansea City, putting more focus on Ki Sung-yeung and Gylfi Sigurdsson.
Apr 18, 2015, 9:24 AM EDT
Crystal Palace has been humming, with Yannick Bolasie coming off a hat trick for the Eagles.
Apr 18, 2015, 9:20 AM EDT
Can high-flying Saints keep the top four hopes alive with a win at the Brit? Watch live online.
Apr 18, 2015, 9:17 AM EDT
Can the Toffees go five games unbeaten? Watch them take on the Clarets live online, here.
Apr 18, 2015, 8:20 AM EDT
“The Special One” is fueling the fire ahead of Saturday’s massive clash vs. United.
Apr 18, 2015, 7:30 AM EDT
Where and how to watch every single PL game live online or via the app during Week 33.
Apr 17, 2015, 11:40 PM EDT
Storylines ahead of FA Cup semifinal clashes.
Apr 17, 2015, 10:10 PM EDT
Jose Mourinho provided his backing for fellow PL manager Manuel Pellegrini, who could be terminated as Manchester City’s manager at the year’s conclusion.
Apr 17, 2015, 9:13 PM EDT
Final: New York Red Bulls 2-0 San Jose Earthquakes
Apr 17, 2015, 8:01 PM EDT
Beckenbauer on Bayern’s year-end winning aspirations: “They are far away, far, far, far away to win the Champions League.”
Apr 17, 2015, 6:59 PM EDT
Hart: “[Pellegrini] has got principles that we work to, that we train to and, like I say, we’ve let him down…”
Apr 17, 2015, 5:38 PM EDT
PSG striker Zlatan Ibrahimovic had his four-game ban reduced today.
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