Jul 4, 2013, 6:57 PM EST
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Mar 3, 2015, 10:05 PM EST
Montreal has ensured that Major League Soccer will have at least one semifinalist in this season’s CONCACAF Champions League after a year out of the final four,
Mar 3, 2015, 9:30 PM EST
Oh MLS: What fun is there in following the narrative?
Mar 3, 2015, 8:40 PM EST
If you’d like your supporters group to be featured on future episodes of ‘I Was There’ simply send pictures/video to @NBCSportsSoccer or NBC Sports Soccer on Twitter on Facebook using the #IWasThere.”
Mar 3, 2015, 7:47 PM EST
Vancouver may be missing that huge, huge name but is solid top-to-bottom.
Mar 3, 2015, 7:00 PM EST
It could be a dark year in Commerce City, but don’t forget that this was a promising young team that floundered last year.
Mar 3, 2015, 6:47 PM EST
The brash Englishman is happy to call the win a turning point for his club, which moves out of the relegation zone for the time being.
Mar 3, 2015, 6:28 PM EST
Videos, recaps, analysis and more from the three PL games during Week 28 on Tuesday.
Mar 3, 2015, 5:53 PM EST
After a late win against Palace ended their goal drought, Saints remain in the top four hunt.
Mar 3, 2015, 5:52 PM EST
The pair of managers had to be separated on the touchline after Poyet angrily approached Bruce, who had been loudly criticizing a dive from Sunderland’s Jack Rodwell.
Mar 3, 2015, 5:17 PM EST
This should be the year TFC breaks its MLS playoffs’ duck. But nothing’s ever certain in Toronto.
Mar 3, 2015, 4:54 PM EST
Villa net late win after PK drama, move out of relegation zone.
Mar 3, 2015, 4:45 PM EST
Relief for Southampton, as Mane’s goal seals crucial win to keep top four hopes alive.
Mar 3, 2015, 4:42 PM EST
The Tigers stay a point ahead of Sunderland. Hull is in 15th place with 27 points.
Mar 3, 2015, 3:45 PM EST
Watch the second half of all three PL games on Tuesday, right here.
Mar 3, 2015, 3:29 PM EST
A referee in Cyprus has come clean, describing an incredibly deep-rooted problem of match-fixing in the country that makes us wonder how prevalent this problem really is.
Mar 3, 2015, 2:35 PM EST
The FA says the finding of “significant new information” has led them to extend the investigation.
Mar 3, 2015, 2:09 PM EST
A massive relegation six-pointer between these two north east rivals. Watch live online, here.
Mar 3, 2015, 2:00 PM EST
Can Villa get their first win under Sherwood in this huge Midlands derby? Watch live online, right here.
Mar 3, 2015, 1:50 PM EST
Can Saints get back to winning ways as old boss Pardew brings Palace to town? Watch live online, here.
Mar 3, 2015, 1:33 PM EST
With just over 72 hours to go until the MLS season kicks off, talks between the league and the Players Union still ongoing.
- WATCH: Incredible 60-yard pass leads Montreal ouster of Pachuca in CONCACAF Champions League 1
- Tuesday’s Premier League roundup: Saints, Villa win; Hull, Sunderland draw 0
- 2015 MLS season preview: Toronto FC 0
- Aston Villa 2-1 West Bromwich Albion: Late drama hands Sherwood first win (video) 0
- Southampton 1-0 Crystal Palace: Mane’s late goal gets Saints back on track (video) 0
- Update on MLS labor strike: Players Union, league at impasse as situation looks dire 8