Skip to content

Adidas setting horrible precedent with generic kit templates

Jul 4, 2013, 6:57 PM EDT

Champions League Trophy Tour - Harrods Getty Images

Clothing giants Adidas have given many massive contributions to the sport of soccer.  They continue to redefine technology when it comes to both wear and equipment for the sport.

But there is one ugly trend spreading across the sport thanks to the clothing company.

With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.

Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.

Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.

A few examples:

I could go on, but I’ll spare you the rest of this.

Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.

Fulham shouldn’t be running around with the same kit design as Southampton.  Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.

Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses.  It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans.  Kits are supposed to be rooted in the history of each club that wears them.

Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer.  Want this to spread to the United States? I sure hope not. They do have all year to design them.

Latest Posts
  1. MLS Snapshot: Montréal Impact 2-0 Columbus Crew

    Aug 30, 2014, 9:52 PM EDT

    andres_romero AP

    Igancio Piatti’s first two goals give the Impact their second win in three games.

  2. Premier League Sunday Preview: Tottenham host Liverpool, Arsenal face Leicester

    Aug 30, 2014, 9:23 PM EDT

    Source: Mario Balotelli Source: Mario Balotelli

    Three superb games are coming your way on Sunday. Here’s a look at what to expect from all three.

  3. WATCH: Manuel Pellegrini keeps Manchester City’s upset loss in perspective

    Aug 30, 2014, 9:01 PM EDT

    manuel_pellegrini Getty Images

    Defense was Pellegrini’s biggest concern after Saturday’s 1-0 loss.

  4. Revolution feeling a Jermaine Jones boost after unloading on Toronto

    Aug 30, 2014, 8:46 PM EDT

    Screen Shot 2014-08-30 at 8.26.35 PM

    New England’s locker room was abuzz after the team thumped Toronto FC 3-0 in its own house… even before new boy Jermaine Jones subbed on.

  5. Reports: Julian Green to be loaned from Bayern Munich to Hamburg

    Aug 30, 2014, 8:17 PM EDT

    Brazil Soccer WCup Belgium US AP

    HSV is close to landing the 19-year-old on a year-long loan.

  6. WATCH: Arlo White, Lee Dixon reflect on a nine-goal day at Goodison Park

    Aug 30, 2014, 8:10 PM EDT

    tim_howard_diego_costa Getty Images

    NBC Sports was on hand for a memorable day in Liverpool, when Chelsea were pressed to preserve the team’s early lead.

  7. MLS Snapshot: Toronto FC 0-3 New England Revolution

    Aug 30, 2014, 7:28 PM EDT

    lee_nguyen AP

    A disappointing performance from the Reds saw the Revolution back into the East’s top five.

  8. WATCH: Recapping the Premier League’s seven-match Saturday

    Aug 30, 2014, 6:39 PM EDT

    diego_costa Getty Images

    Twenty-four goals across the day’s seven games made for a highlight-filled open to the Premier League’s weekend.

  9. MLS Snapshot: Seattle Sounders 1-0 Colorado Rapids

    Aug 30, 2014, 6:15 PM EDT

    Colorado Rapids v Seattle Sounders Getty Images

    Clint Dempsey’s second half goal pushed Seattle five clear at the top of the standings.

  10. Xabi Alonso debuts as Bayern Munich held at Schalke

    Aug 30, 2014, 4:40 PM EDT

    xabi_alonso AP

    Second half goal from Benedikt Höwedes gave Schalke a point at home.

  11. Monk has Swansea unbeaten through three, but still eyeing safety first

    Aug 30, 2014, 4:00 PM EDT

    Swansea City v West Bromwich Albion - Premier League Getty Images

    The young Swans manager is hoping to get “to the 40-point barrier as fast as possible” after the hot start.

  12. Premier League Saturday Roundup: Chelsea win classic; Stoke stun Man City

    Aug 30, 2014, 2:57 PM EDT

    Costa scored twice, as USA's Howard let in six on Saturday. AP

    All the action from a sensational Saturday of Premier League action.

  13. Pellegrini questioned on Falcao to Man City rumors; Real Madrid lurks

    Aug 30, 2014, 2:35 PM EDT

    Radamel Falcao AP

    Real Madrid could be the deepest attacking side in the world right now, and they just may get deeper.

  14. Everton 3-6 Chelsea: Blues prevail in sensational nine-goal thriller (video)

    Aug 30, 2014, 2:25 PM EDT

    Britain Soccer Premier League AP

    One of the greatest games in Premier League history played out at Goodison. Relive it, here.

  15. WATCH: Juan Arango hammers one of the hardest strikes you’ll see

    Aug 30, 2014, 1:45 PM EDT

    Juan Arango AP

    The Tijuana midfielder absolutely smoked a goal home against Leones Negros on Friday night.

  16. Sam Allardyce slams officials after West Ham “taught a lesson” by Saints

    Aug 30, 2014, 1:14 PM EDT

    West Ham United v Southampton - Premier League Getty Images

    Hammers boss laments poor decision but must look at his own teams shortcomings after poor display.

  17. LIVE – Two goals in first three minutes puts Chelsea 2-0 up vs. Everton

    Aug 30, 2014, 12:44 PM EDT

    Mourinho AP

    The Special One got a special start from his players. Watch Chelsea vs. Everton live, right here.

  18. Louis van Gaal laments “very nervous” first half, officiating in draw

    Aug 30, 2014, 12:43 PM EDT

    Screen Shot 2014-08-30 at 12.11.46 PM

    “We had more possession of the ball than Burnley but more free-kicks were awarded against us than in favour of us,” van Gaal said. “I think that is remarkable.”

  19. VIDEO: Diouf dribbles for miles, nutmegs Hart to upend City 1-0

    Aug 30, 2014, 12:19 PM EDT

    Manchester City v Stoke City - Premier League Getty Images

    Mame Biram Diouf is back from Germany, and the Senegalese forward has already scored a Premier League goal in exhilarating fashion.

Featured video

Week 3: Saturday Premier League recap