Jul 4, 2013, 6:57 PM EDT
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Apr 25, 2014, 2:36 AM EDT
Our new, weekly look at one of MLS’s awards. It’s too early to vote, but it’s never to early to take note.
Apr 25, 2014, 1:06 AM EDT
Neymar isn’t among the world’s elites. Not that it will matter come June.
Apr 25, 2014, 12:08 AM EDT
The league’s two deepest attacks meet in Salt Lake, while Kinnear, Porter try to end slumps in Houston.
Apr 24, 2014, 9:58 PM EDT
Seattle boss lets it slip that the CONCACAF Champions League reward could go away. Good.
Apr 24, 2014, 8:59 PM EDT
Hernan Bernardello and Kelyn Rowe also among the big potential absences from this weekend’s action.
Apr 24, 2014, 7:34 PM EDT
Michael Bradley’s sidelined for a week with a “nerve issue” in his foot. He and Jermain Defoe are expected to be ready for TFC’s next game on May 3.
Apr 24, 2014, 6:30 PM EDT
Tyreso is Leeds. It’s Anzhi, it’s Málaga. And it has a chance to win a European title before potentially closing its doors.
Apr 24, 2014, 5:45 PM EDT
After praising Neymar, Scolari inadvertently lets some of the names on his final roster slip:
Apr 24, 2014, 5:25 PM EDT
The PST Extra lads break down United’s options, as the Red Devils prepare for life after Moyes:
Apr 24, 2014, 5:12 PM EDT
A late goal from Benfica gave the Portuguese champions a win over Juventus, while Sevilla impressed at home against Valencia.
Apr 24, 2014, 4:32 PM EDT
Valdes on his hatred of being a ‘keeper plus top tips to succeed:
Apr 24, 2014, 3:58 PM EDT
Real Madrid star takes what’s become an obligatory spot for soccer on the list.
Apr 24, 2014, 3:42 PM EDT
With the final few weeks of the season upon us, nothing is settled at the top or the bottom:
Apr 24, 2014, 3:03 PM EDT
This is your Matchweek 35 primer to all the scenarios in the title chase, European qualification and relegation.
Apr 24, 2014, 1:30 PM EDT
Assuming a deal could be worked out, Diskerud’s fluid style of play would fit nicely within the attacking philosophy of Jason Kreis.
Apr 24, 2014, 12:40 PM EDT
Now with Moyes out and Ryan Giggs in as interim manager, the banner has been removed from Old Trafford.
Manchester United have two transfer deals provisionally in place – Cavani, Shaw, Fabregas all on radar
Apr 24, 2014, 11:58 AM EDT
This is all the calm before the storm that will be Manchester United’s summer of 2014.
Apr 24, 2014, 10:52 AM EDT
If van Gaal is appointed United boss, Jose Mourinho will have some competition for best post-match sound in the 2014/15 Premier League.
Apr 24, 2014, 9:59 AM EDT
For Chelsea, the Liverpool match represents, well, a headache, apparently.
Apr 24, 2014, 9:17 AM EDT
So bad you have to see it. That’s the only was to describe Spain’s official World Cup anthem.
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