Jul 4, 2013, 6:57 PM EDT
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Jul 2, 2015, 12:59 AM EDT
Japan beat the U.S. to win the 2011 World Cup. The U.S. beat Japan to win the 2012 Olympics. Round 3 takes place Sunday in the 2015 Women’s World Cup final.
Jul 2, 2015, 12:28 AM EDT
A Major League Soccer franchise is going to win the 2015 Lamar Hunt U.S. Open Cup.
Jul 1, 2015, 11:57 PM EDT
Mark Sampson spoke in detail about the character of Laura Bassett and how he hopes girls in England are inspired for the future.
Jul 1, 2015, 11:11 PM EDT
Full credit to England for an inspiring World Cup, and to Japan for getting to a second straight World Cup final.
Jul 1, 2015, 10:51 PM EDT
Three weeks from tonight are the Gold Cup semifinals, with the final on July 26 in Philadelphia.
Jul 1, 2015, 10:11 PM EDT
From Brandi Chastain and Jeb Brovsky to total strangers from England and beyond, my goodness, people are trying to console Laura Bassett.
Jul 1, 2015, 9:12 PM EDT
United says it remains committed to bringing MLS to Minnesota, and it’s worth wondering if the rival Minnesota group is hampering progress.
Jul 1, 2015, 9:02 PM EDT
Defending champion Japan advances to second straight Women’s World Cup final.
Jul 1, 2015, 8:20 PM EDT
Big story for Dortmund, even if it’s a bit under-the-radar.
Jul 1, 2015, 7:30 PM EDT
Donovan, of course, was left off the World Cup roster last summer by Klinsmann, much to the chagrin of many U.S. fans.
Jul 1, 2015, 6:45 PM EDT
England’s fairytale run to its first Women’s World Cup semifinal meets the reigning champions in Edmonton on Wednesday
Jul 1, 2015, 5:50 PM EDT
Shay Facey knows Lampard from his time at Manchester City, and wasn’t bashful in praising the situation.
Jul 1, 2015, 4:26 PM EDT
He’s the latest addition for Roberto Mancini at the San Siro, along with Monaco midfielder Geoffrey Kondogbia and Granada defender Jeison Murillo.
Jul 1, 2015, 3:00 PM EDT
As we gear up for a massive Gold Cup tournament, here’s a look at the superstars who will be on show in the United States of America.
Jul 1, 2015, 2:20 PM EDT
With the summer transfer window officially open, plenty of deals have started to trickle through. Here’s a roundup of the latest.
Jul 1, 2015, 1:50 PM EDT
USWNT legend Wambach joins the Dan Patrick show to preview the Women’s World Cup final.
Jul 1, 2015, 1:15 PM EDT
Can the Three Lionesses cause another upset to set up a clash with the USA in the final?
Jul 1, 2015, 12:30 PM EDT
Colombian forward is inching towards a move to Stamford Bridge.
Jul 1, 2015, 11:50 AM EDT
After giving away a PK in a pivotal moment of the USWNT’s World Cup semifinal, Johnston thanked her teammates for their support.
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