Jul 4, 2013, 6:57 PM EDT
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Oct 31, 2014, 12:30 PM EDT
Where and how to watch every game during Week 10 of the PL.
Oct 31, 2014, 12:00 PM EDT
City and United tangle at 8am ET on NBCSN this Sunday, and the absence of Silva will be a bonus for Louis van Gaal’s Red Devils.
Diego Costa will be available to Chelsea this weekend, says Jose Mourinho; QPR and Blues to tangle on NBCSN
Oct 31, 2014, 11:26 AM EDT
Chelsea and QPR kick-off at 11am ET on NBCSN this Saturday.
Oct 31, 2014, 11:10 AM EDT
Here’s how PST’s editor and lead writer sees things panning out this weekend.
Oct 31, 2014, 10:30 AM EDT
We are a quarter of the way through the season. Scary, right? Anyway, here’s our latest rankings of power.
Oct 31, 2014, 10:21 AM EDT
“Some weren’t in the European finals, some weren’t even domestic champions,” said Jesus. Others were, and weren’t nominated. We’ll give out some props.
Oct 31, 2014, 9:40 AM EDT
Suddenly-hot Newcastle United put their three-match win streak on the line when they host Liverpool on Saturday morning.
Oct 31, 2014, 8:40 AM EDT
Bradley Wright-Phillips netted twice in the final 13 minutes and Sporting KC coach Peter Vermes was left to explain the loss.
Oct 31, 2014, 7:47 AM EDT
It’s difficult to imagine him playing in a different shirt, but one-club men grow more rare by the season.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
- WATCH: Premier League TV schedule – Week 10 0
- Diego Costa will be available to Chelsea this weekend, says Jose Mourinho; QPR and Blues to tangle on NBCSN 0
- Prince-Wright’s Premier League picks: Chelsea, Arsenal, Everton the standouts 0
- Premier League Power Rankings: Will Chelsea ever lose, Burnley ever win? 0
- Premier League Preview: Newcastle United vs. Liverpool 0
- Steven Gerrard will play somewhere next season, Liverpool deal or not 1