Jul 4, 2013, 6:57 PM EDT
Clothing giants Adidas have given many massive contributions to the sport of soccer. They continue to redefine technology when it comes to both wear and equipment for the sport.
But there is one ugly trend spreading across the sport thanks to the clothing company.
With Fulham’s new home kit released Thursday morning, Adidas have continued to expand a terrible practice this summer that threatens to ruin kit individuality across European soccer.
Fulham’s kit is modeled on a generic and relatively bland template Adidas have created and used for a number of other clubs this summer, including Southampton as well as German club Schalke and Spanish side Celta de Vigo.
Adidas has a large number of English clubs on their kit roster, but have created very few actually unique kits.
A few examples:
- Swansea City released both their home and away kits last weekend. Their away kit actually looks quite nice, with a fancy juxtaposition of purple and yellow. Whoops! Too bad it’s exactly the same as Swindon Town’s, except different colors.
- And guess what? Swansea’s home kit is exactly the same as Bristol City’s home kit!
- Sunderland recently released their new away kit…looks like you guys are catching onto my trend here, it’s exactly the same as the home kit for Bolton AND the away kit for Hull City!
- West Bromwich Albion gave us a look at their new away kit a few weeks ago. Oh no! It’s exactly the same as Hull City’s home kit.
- West Ham’s is unique in the English Premier League, but it matches that of Spain’s Osasuna.
I could go on, but I’ll spare you the rest of this.
Sure, Adidas can’t create individually unique kits for everyone they sponsor, that’d be impossible. They have 182 kit sponsorships in Europe alone. While it’s only natural to copy kits for a number of lower division clubs, the fact that Premier League and other countries’ top division clubs are sucked into this phenomenon is a horrible precedent.
Fulham shouldn’t be running around with the same kit design as Southampton. Newly-promoted Hull City shouldn’t be subjected to having the same kit as a duo of lower-division teams.
Adidas is setting a terrible precedent this summer, and if they expand upon it in coming years or other companies catch on and decide it’s a good idea, everyone loses. It’s just plain lazy, and dilutes the fun, excitement, and individuality expressed by each club to their fans. Kits are supposed to be rooted in the history of each club that wears them.
Don’t forget, Adidas designs and manufactures the kits for every team in Major League Soccer. Want this to spread to the United States? I sure hope not. They do have all year to design them.
Jul 23, 2014, 10:18 AM EDT
Substance over style: Barca sign towering defender from La Liga rivals Valencia.
Jul 23, 2014, 9:29 AM EDT
Will the Mexican international be moving on this summer?
Jul 23, 2014, 8:46 AM EDT
Aspas to Spanish radio: “They are treating Luis like a murderer and not like a footballer.”
Jul 23, 2014, 8:07 AM EDT
Cole: “People were killing me about possibly playing in the USA, saying it’s for the money and easy lifestyle, I choose to play in a more demanding place and team.”
Jul 23, 2014, 7:38 AM EDT
Van Gaal: “You have to fly a lot, you also have jetlag – that is not very positive for a good preparation. The tour was already arranged so I have to adapt.”
Jul 22, 2014, 11:34 PM EDT
Business up front. Defense in the rear.
Jul 22, 2014, 11:17 PM EDT
L.A. Galaxy Insider report also speculates that Javier “Chicharito” Hernandez could take a Designated Player spot in Major League Soccer if he leaves Old Trafford.
Jul 22, 2014, 10:45 PM EDT
“It’s obviously a shame he’s not here, but Liverpool is a club that’s bigger as any individual,” Rodgers said from Fenway Park.
Jul 22, 2014, 10:03 PM EDT
Inter Milan and Queens Park Rangers have swooped in for two of the Bluebirds’ best players, and Vincent Tan probably isn’t too happy.
Jul 22, 2014, 8:42 PM EDT
Shaw speaks to PST: “Manchester United are the biggest club in the world. I didn’t think twice when they wanted to sign me.”
Jul 22, 2014, 8:39 PM EDT
When a guy many consider a footballing genius gives the United States coach praise, that’s a pretty cool feather in Klinsmann’s cap.
Jul 22, 2014, 7:40 PM EDT
Premier Leaguers in the U.S. on Tuesday = A day of open training sessions, autographs, football helmets and golf clubs.
Jul 22, 2014, 6:43 PM EDT
The 19-year-old is a promising prospect, but is dealing with negative headlines after being subject to abuse on Tuesday in Croatia.
Jul 22, 2014, 6:24 PM EDT
Fraser Forster will be sticking at Celtic, for now, after Southampton reportedly lowballed the Scottish powers.
Jul 22, 2014, 5:30 PM EDT
Hand on shoulder, hair-coiffed, warm smile… next! Becks makes the rounds on the United’s U.S. tour.
Jul 22, 2014, 5:00 PM EDT
There have been reports of where the 32-year-old American left sider will not be going, but little as to where he will.
Jul 22, 2014, 3:56 PM EDT
For every “stars… they’re just like us” moment a player gives you, there are moments like this, which will not happen to 99.9999% of us at work in our lives
Jul 22, 2014, 2:22 PM EDT
Xavi set to remain at Barcelona until January, at least.
Jul 22, 2014, 2:04 PM EDT
Yeah. This is actually happened… as Stoke pull off a major coup.
Jul 22, 2014, 1:34 PM EDT
Guardiola: “He trains well, he’s a good guy and my first idea is that he’s going to stay for the rest of the season.”
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