Jul 5, 2013, 5:58 PM EST
Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.
The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.
Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.
This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign. They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.
Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs. They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams. Or at least a stadium full of hot chics from Spain. But instead you got the Krauts. Have fun.”
The new kit itself is incredibly smart, with a clean and fresh look. Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit. It also has a black collar with a yellow triangle that stands out but isn’t loud. The away jersey is black with a handsome yellow stripe across the sleeves. The third kit is white with a grey swatch on the right shoulder.
Both kits feature a playful-looking font on the back that reads “Dortmund.”
Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”
- The Benny Feilhaber Conundrum: Has Peter Vermes finally solved the puzzle? 0
- Real Salt Lake’s 2013: The not-so-rebuilding year that could end in an MLS title 1
- Premier League Roundup: Moyes defeated in Everton reunion; top five snag wins 0
- David Moyes bemoans bad luck as former side Everton come back to haunt him 1
- West Bromwich Albion 2-3 Manchester City: Citizens address road worries with convincing performance at The Hawthorns 0
- Sunderland 3-4 Chelsea: Blues grab crucial away win as Hazard dazzles (video) 0
- Arsenal 2-0 Hull City: Bendtner and Ozil keep Gunners top (video) 0
- What US Soccer wants from the World Cup draw 19
- Sit down with Orlando City SC: Taking on Beckham, emulating the Timbers and Kaka in 2015 – Part I (21)
- What US Soccer wants from the World Cup draw (20)
- USA drop one spot to 14th in latest FIFA World Rankings, Portugal surge to fifth (19)
- Video of Jermaine Jones’ terrific goal Saturday for Schalke (18)
- 2014 FIFA World Cup Draw: The sum of all fears scenario for the United States (14)