Skip to content

Dortmund use over 80,000 flowers for lavish kit unveiling

Jul 5, 2013, 5:58 PM EST

Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.

The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.

A giant-sized kit placed outside Borussia Dortmund’s stadium was the plan for unveiling this season’s jersey.

Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.

This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign.  They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.

Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs.  They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams.  Or at least a stadium full of hot chics from Spain.  But instead you got the Krauts. Have fun.”

The new kit itself is incredibly smart, with a clean and fresh look.  Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit.  It also has a black collar with a yellow triangle that stands out but isn’t loud.  The away jersey is black with a handsome yellow stripe across the sleeves.  The third kit is white with a grey swatch on the right shoulder.

Both kits feature a playful-looking font on the back that reads “Dortmund.”

Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”

Latest Posts
  1. Report: USMNT’s Mix Diskerud close to signing with Club Tijuana on free transfer

    Dec 18, 2014, 10:21 PM EST

    Mix Diskerud Mix Diskerud

    Mix Diskerud is on the move, and he may be headed south of the border.

  2. Agent insists Javier Hernandez won’t leave Real Madrid before loan ends

    Dec 18, 2014, 9:14 PM EST

    Javier Hernandez, Real Madrid Javier Hernandez, Real Madrid

    Chicharito isn’t getting games for Real Madrid, but his agent insists he won’t end his loan deal early.

  3. Paul Scholes: Thierry Henry’s legendary goal vs. Man United was my fault

    Dec 18, 2014, 7:46 PM EST

    Paul Scholes and Thierry Henry Paul Scholes and Thierry Henry

    It may be 14 years after the fact, but Paul Scholes is owning up to his fault in one of the greatest goals of all-time.

  4. USWNT rebounds from loss to Brazil, knocks off Argentina, 7-0

    Dec 18, 2014, 6:20 PM EST

    Christen Press, USWNT Christen Press, USWNT

    Inspired by Monday’s loss, the USWNT were out for vengeance — and goals — against Argentina.

  5. Premier League Power Rankings: Arsenal, Everton rising, Saints falling

    Dec 18, 2014, 3:00 PM EST

    As we head into the busy festive season, here’s how the rankings of power look before Week 17.

  6. Theo Walcott could return for Arsenal at Liverpool this weekend

    Dec 18, 2014, 2:46 PM EST

    Arsenal Training Session Arsenal Training Session

    Winger set to return to full training, may return to action this Sunday at Anfield.

  7. Final rankings of 2014 released by FIFA, as USA climb one place

    Dec 18, 2014, 2:11 PM EST

    Brazil Soccer WCup Belgium US AP

    Germany end 2014 on top, as the USMNT sit steady inside the top 30.

  8. Liverpool’s Mario Balotelli banned, heavily fined by English FA after offensive post

    Dec 18, 2014, 1:26 PM EST

    Balotelli

    Balotelli will now miss Liverpool’s match against Arsenal this weekend.

  9. Robbie Rogers: FIFA “insane” to host World Cups in Russia, Qatar

    Dec 18, 2014, 12:45 PM EST

    Seattle Sounders v Los Angeles Galaxy Seattle Sounders v Los Angeles Galaxy

    Rogers worries about anti-gay laws in Russia, Qatar during World Cup tournaments.

  10. Jurgen Klinsmann’s son, Jonathan, stars for US U-18’s but gets red card vs. Germany

    Dec 18, 2014, 11:10 AM EST

    Source: Action Images Source: Action Images

    Klinsmann’s son make six saves, but gets second-yellow as youth side beat Germany.

  11. Soccer stadium approved in Las Vegas, as MLS expansion talk heats up in Sin City

    Dec 18, 2014, 8:50 AM EST

    City of Las Vegas

    Vegas, baby! New soccer stadium gets seal of approval from city council… all they need now is an MLS expansion franchise.

  12. Borussia Dortmund’s Marco Reus fined $665,000 for driving without a license

    Dec 18, 2014, 8:19 AM EST

    Germany Press Conference & Training Getty Images

    Reus has been speeding around in his Aston Martin without a license. Gets biggest motoring fine in German history.

  13. Ashley Cole might be returning to the Premier League

    Dec 17, 2014, 11:13 PM EST

    AS Roma v FC Bayern Muenchen - UEFA Champions League

    Could Cole be returning to the Premier League?

Featured video

Man United thrash Liverpool