Jul 5, 2013, 5:58 PM EDT
Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.
The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.
Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.
This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign. They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.
Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs. They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams. Or at least a stadium full of hot chics from Spain. But instead you got the Krauts. Have fun.”
The new kit itself is incredibly smart, with a clean and fresh look. Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit. It also has a black collar with a yellow triangle that stands out but isn’t loud. The away jersey is black with a handsome yellow stripe across the sleeves. The third kit is white with a grey swatch on the right shoulder.
Both kits feature a playful-looking font on the back that reads “Dortmund.”
Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”
Sep 2, 2014, 10:23 AM EDT
Speaking ahead of the USA’s clash in Prague, here’s what Klinsmann had to say.
Sep 2, 2014, 9:47 AM EDT
Bayern Munich midfielder to lead Germany after Lahm’s retirement.
Sep 2, 2014, 9:08 AM EDT
Where did the cash go? Who spent the most? Which records tumbled?
Sep 2, 2014, 8:26 AM EDT
Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.
Sep 2, 2014, 7:33 AM EDT
Is he a Red Devil or a Villan? Confusion over Cleverley.
Sep 1, 2014, 11:30 PM EDT
“Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.
Sep 1, 2014, 10:30 PM EDT
How do you think United will line up?
Sep 1, 2014, 10:29 PM EDT
From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.
Sep 1, 2014, 9:38 PM EDT
In the end, the player had to come from the nine-goal thriller at Goodison Park.
Sep 1, 2014, 8:48 PM EDT
Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.
Sep 1, 2014, 8:45 PM EDT
Passing or failing? Take a gander at how each Premier League team fared.
Sep 1, 2014, 8:32 PM EDT
Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.
Sep 1, 2014, 8:09 PM EDT
Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.
Sep 1, 2014, 7:26 PM EDT
Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.
Sep 1, 2014, 7:13 PM EDT
The biggest confirmed transfers on Deadline Day including Premier League teams.
Sep 1, 2014, 6:40 PM EDT
If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.
Sep 1, 2014, 6:33 PM EDT
Alderweireld arrives on loan, as Mane deal agreed.
Sep 1, 2014, 6:23 PM EDT
Negredo leaves City, heads back to Spain to play for Valencia.
Sep 1, 2014, 5:55 PM EDT
Watch live online, right here.
Sep 1, 2014, 5:42 PM EDT
Hull busy on Deadline Day as Ramirez joins on loan, plus Ben Arfa.
- From Prague, with love: Klinsmann previews USA’s friendly vs. Czech Republic 1
- Record summer: Breaking the transfer window down, by the numbers 0
- Premier League transfer window grades – Which team did the best business? 1
- Done Deal: Radamel Falcao completes move to Manchester United 3
- Done Deal: Better late than never, Arsenal seals deal with Welbeck 2
- Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive 1