Jul 5, 2013, 5:58 PM EST
Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.
The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.
Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.
This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign. They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.
Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs. They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams. Or at least a stadium full of hot chics from Spain. But instead you got the Krauts. Have fun.”
The new kit itself is incredibly smart, with a clean and fresh look. Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit. It also has a black collar with a yellow triangle that stands out but isn’t loud. The away jersey is black with a handsome yellow stripe across the sleeves. The third kit is white with a grey swatch on the right shoulder.
Both kits feature a playful-looking font on the back that reads “Dortmund.”
Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”
Feb 26, 2015, 5:05 PM EST
The Premier League’s nightmare week in European competition continued on Thursday.
Feb 26, 2015, 3:44 PM EST
It took kicks to settle the UEFA Europa League tie between Besiktas and Liverpool after both clubs won 1-0 home legs.
Feb 26, 2015, 2:59 PM EST
The shots may’ve been even, but Spurs had 2/3 possession for much of the night.
Feb 26, 2015, 2:36 PM EST
Cummings’ manager is backing him up, too, and the Scotland U-19 forward has 11 goals in 23 matches for Hibs this season.
Feb 26, 2015, 1:46 PM EST
If you believe the words from Real Salt Lake owner Dell Loy Hansen on local radio last night, you probably want to prepare for a work stoppage in MLS.
Feb 26, 2015, 12:42 PM EST
It had to be a terrifying incident for the team, let alone the player.
Feb 26, 2015, 11:50 AM EST
Kickoff is at 8pm ET, with the return leg in DC on Wednesday.
Feb 26, 2015, 11:05 AM EST
Koeman, like many of us, thinks it’s a little wild to keep talking about 2022 in 2015.
Feb 26, 2015, 10:16 AM EST
Gone for now is the trademark ponytail due to the cancer battle, but Jonas’ spirit has been and will be a big boost for the Magpies.
Feb 26, 2015, 9:25 AM EST
Dunkin’ Donuts has issued an apology after their doctoring of the Liverpool logo offended some fans.
Feb 26, 2015, 8:39 AM EST
Scholes, 40, would be a high-profile move for the Latics, and Oldham says it won’t rush to hire a replacement.
Feb 26, 2015, 7:48 AM EST
He was without a team for a while, exploring other European clubs before deciding to return to New England.
Feb 25, 2015, 11:00 PM EST
The midfielder takes a quick dribble and lashes a left-footed shot that pings off the inside of the net and rockets around the back.
Feb 25, 2015, 10:11 PM EST
The lanky 24-year-old goalkeeper has a contract that runs through the 2016 season and has been a massive part of United’s rise up the table.
Feb 25, 2015, 9:20 PM EST
Rodgers asks a seemingly reasonable question: Why two days turnaround to face a City team that played on Tuesday?
Feb 25, 2015, 8:31 PM EST
Premier League teams’ Europa League fortunes range from comfortable to troubled with Everton, Spurs and Liverpool mixing it up on Thursday.
Feb 25, 2015, 7:26 PM EST
While Monaco went into the Emirates Stadium and punished hosts Arsenal, Bayer Leverkusen eeked out a victory against stingy Atletico Madrid.
WATCH: This Calhanoglu beauty is what it took Bayer Leverkusen to break Atletico Madrid’s shutout streak
Feb 25, 2015, 6:43 PM EST
A gorgeous strike from Turkey’s 21-year-old attacker lifted Bayer Leverkusen to a 1-0 lead in its UEFA Champions League tie with Atletico Madrid.
Feb 25, 2015, 5:54 PM EST
Monaco has Arsenal on the UEFA Champions League ropes, and the Gunners could easily bow out in its fifth-straight Round of 16.
Feb 25, 2015, 5:07 PM EST
You know the former Spurs man knows what he’s doing, having a dig at the North London rivals after a 3-1 win in the UEFA Champions League.
- Europa League roundup: Tottenham, Liverpool out; Everton, La Liga sides advance 0
- Besiktas 1-0 (1-1) Liverpool: Arslan makes, Lovren misses final PK as Reds go out of Europe 0
- Fiorentina ousts Tottenham from the Europa League with 2-0 win at the Stadio Artemio Franchi 1
- Strike season? Real Salt Lake owner calls free agency “go nowhere conversation” 2
- Liverpool’s Rodgers disturbed at Premier League scheduling around Europa League 5
- Europa League preview: Second legs prompt excitement (and extra security) 0