Skip to content

Dortmund use over 80,000 flowers for lavish kit unveiling

Jul 5, 2013, 5:58 PM EDT

Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.

The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.

A giant-sized kit placed outside Borussia Dortmund’s stadium was the plan for unveiling this season’s jersey.

Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.

This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign.  They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.

Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs.  They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams.  Or at least a stadium full of hot chics from Spain.  But instead you got the Krauts. Have fun.”

The new kit itself is incredibly smart, with a clean and fresh look.  Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit.  It also has a black collar with a yellow triangle that stands out but isn’t loud.  The away jersey is black with a handsome yellow stripe across the sleeves.  The third kit is white with a grey swatch on the right shoulder.

Both kits feature a playful-looking font on the back that reads “Dortmund.”

Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”

Latest Posts
  1. Omar Gonzalez still dreams of Europe but “committed to the Galaxy”

    Jul 22, 2014, 11:17 PM EDT

    Marouane Fellaini, ,Omar Gonzalez AP

    L.A. Galaxy Insider report also speculates that Javier “Chicharito” Hernandez could take a Designated Player spot in Major League Soccer if he leaves Old Trafford.

  2. Reds’ Rodgers won’t be baited into criticizing “sensational” Suarez

    Jul 22, 2014, 10:45 PM EDT

    Cardiff City v Liverpool - Premier League Getty Images

    “It’s obviously a shame he’s not here, but Liverpool is a club that’s bigger as any individual,” Rodgers said from Fenway Park.

  3. Cardiff’s promotion hopes take hit: Caulker to QPR; Medel to Inter?

    Jul 22, 2014, 10:03 PM EDT

    steven-caulker-interview-160064-1775672_1600x900

    Inter Milan and Queens Park Rangers have swooped in for two of the Bluebirds’ best players, and Vincent Tan probably isn’t too happy.

  4. EXCLUSIVE: Luke Shaw speaks out about Manchester United move

    Jul 22, 2014, 8:42 PM EDT

    Courtesy: Manchester United Courtesy: Manchester United

    Shaw speaks to PST: “Manchester United are the biggest club in the world. I didn’t think twice when they wanted to sign me.”

  5. Pep Guardiola praises Jurgen Klinsmann’s team concept, USMNT movement

    Jul 22, 2014, 8:39 PM EDT

    Jurgen_Klinsmann_1381686c AP

    When a guy many consider a footballing genius gives the United States coach praise, that’s a pretty cool feather in Klinsmann’s cap.

  6. Premier League teams on US Soil: Tuesday’s roundup and look ahead

    Jul 22, 2014, 7:40 PM EDT

    10406860_10101280893066982_394995962427761541_n

    Premier Leaguers in the U.S. on Tuesday = A day of open training sessions, autographs, football helmets and golf clubs.

  7. Racial incident against Man City’s Fofana ends U-21 match in Croatia

    Jul 22, 2014, 6:43 PM EDT

    twitter.com/sekofofana twitter.com/sekofofana

    The 19-year-old is a promising prospect, but is dealing with negative headlines after being subject to abuse on Tuesday in Croatia.

  8. Southampton fail in bid to bring England WC goalie back to Premier League

    Jul 22, 2014, 6:24 PM EDT

    England Training Session and Press Conference Getty Images

    Fraser Forster will be sticking at Celtic, for now, after Southampton reportedly lowballed the Scottish powers.

  9. Beckham visits Manchester United; Team responds with many ‘selfies’

    Jul 22, 2014, 5:30 PM EDT

    BtLQf7KCQAAehgb

    Hand on shoulder, hair-coiffed, warm smile… next! Becks makes the rounds on the United’s U.S. tour.

  10. Sorting through the most recent DaMarcus Beasley-to-MLS reports

    Jul 22, 2014, 5:00 PM EDT

    APER SOC BEASLEY

    There have been reports of where the 32-year-old American left sider will not be going, but little as to where he will.

  11. WATCH: James hugs pitch invader; Bernabeu goes bananas for new star

    Jul 22, 2014, 3:56 PM EDT

    James Rodriguez Officially Unveiled At Real Madrid Getty Images

    For every “stars… they’re just like us” moment a player gives you, there are moments like this, which will not happen to 99.9999% of us at work in our lives

  12. Report: Xavi’s move to New York City FC collapses, will remain at Barcelona

    Jul 22, 2014, 2:22 PM EDT

    Xavi Hernandez, Marc Bartra

    Xavi set to remain at Barcelona until January, at least.

  13. Stoke City pull off superb signing, land Bojan Krkic from Barcelona

    Jul 22, 2014, 2:04 PM EDT

    bojan Getty Images

    Yeah. This is actually happened… as Stoke pull off a major coup.

  14. Pep Guardiola: For now, Julian Green will remain with Bayern Munich’s first team

    Jul 22, 2014, 1:34 PM EDT

    Green

    Guardiola: “He trains well, he’s a good guy and my first idea is that he’s going to stay for the rest of the season.”

  15. Liverpool’s move for Dejan Lovren could be back on

    Jul 22, 2014, 12:56 PM EDT

    Britain Soccer Premier League AP

    Will Lovren become the third Saints player to join Liverpool this summer? If the price is right, it sure looks that way.

  16. Do Real Madrid need $107 million James Rodriguez? Where will he play?

    Jul 22, 2014, 11:51 AM EDT

    Rodriguez AP

    Where will Rodriguez line up next season for Real? Here’s an in-depth look at the options.

  17. Back to the future: Dunga confirmed as Brazil’s new manager

    Jul 22, 2014, 10:56 AM EDT

    Carlos Dunga

    Second time around, Dunga will lead Brazil’s new era.

  18. Where does James Rodriguez’s $107 million transfer fee rank all-time?

    Jul 22, 2014, 10:05 AM EDT

    james_rodriguez AP

    What do you get for $107 million in today’s world? A red-hot 23-year-old Colombian striker, that’s what.

  19. Jurgen Klopp denies Mats Hummels is heading to Manchester United, for now

    Jul 22, 2014, 9:25 AM EDT

    Borussia Dortmund's coach Klopp waves to supporters at the end of their Champions League quarter final first leg soccer match against Malaga in Malaga

    Klopp says Hummels is not for sale… not at the price reported anyway.