Skip to content

Dortmund use over 80,000 flowers for lavish kit unveiling

Jul 5, 2013, 5:58 PM EDT

Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.

The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.

A giant-sized kit placed outside Borussia Dortmund’s stadium was the plan for unveiling this season’s jersey.

Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.

This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign.  They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.

Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs.  They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams.  Or at least a stadium full of hot chics from Spain.  But instead you got the Krauts. Have fun.”

The new kit itself is incredibly smart, with a clean and fresh look.  Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit.  It also has a black collar with a yellow triangle that stands out but isn’t loud.  The away jersey is black with a handsome yellow stripe across the sleeves.  The third kit is white with a grey swatch on the right shoulder.

Both kits feature a playful-looking font on the back that reads “Dortmund.”

Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”

Latest Posts
  1. MLS playoff update: How does postseason picture look right now?

    Oct 31, 2014, 12:13 AM EDT

    mauro-diaz-10-of-fc-dallas Getty Images

    After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.

  2. Robbie Keane, regardless of playoffs, will play in US-Ireland match overseas

    Oct 30, 2014, 11:37 PM EDT

    Los Angeles Galaxy  v Chivas USA Getty Images

    Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.

  3. WATCH: Men in Blazers preview Round 10

    Oct 30, 2014, 9:38 PM EDT

    Can United bounce back from 'that' defeat at Leicester? Getty Images

    Men in Blazers preview Round 10, most notably the Manchester derby.

  4. Fernando Torres on time at Chelsea: ‘I needed to feel important’

    Oct 30, 2014, 8:36 PM EDT

    FBL-EUR-C3-CHELSEA-STEAUA BUCHAREST

    Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”

  5. Sam Allardyce delighted Newcastle hasn’t axed Pardew

    Oct 30, 2014, 7:21 PM EDT

    Alan+Pardew+Sam+Allardyce+VFGweDnwiSUm Getty Images

    West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.

  6. Wayne Rooney cleared to play in Manchester derby

    Oct 30, 2014, 6:35 PM EDT

    Will United surge towards the top four with 14 games to go? AP

    Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.

  7. Celtic midfielder Aleksandar Tonev faces seven-game ban over racism

    Oct 30, 2014, 5:56 PM EDT

    Aleksandar-Tonev-529522 Getty Images

    Action taken against alleged racist actions in the Scottish Premiership.

  8. Daniel Sturridge links injury problems to his ‘Carribean vibes’

    Oct 30, 2014, 4:44 PM EDT

    Manchester City Liverpool Soccer AP

    Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”

  9. Fabio Capello attempted to ink Messi on loan at Juventus

    Oct 30, 2014, 3:40 PM EDT

    FC Barcelona v Club Leon - Joan Gamper Trophy Getty Images

    A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.

  10. Twitter reacts to Los Angeles FC’s entry into Major League Soccer

    Oct 30, 2014, 3:12 PM EDT

    B1NhSSECIAIZL5p

    How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.

  11. Los Angeles officially given new MLS team; Magic Johnson, Vincent Tan among investors

    Oct 30, 2014, 2:49 PM EDT

    @MLS @MLS

    In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.

  12. PST Extra: Getting you ready for The Manchester Derby (video)

    Oct 30, 2014, 1:35 PM EDT

    Britain Soccer Premier League

    Mike Prindiville and Joe Prince-Wright join Jenna Corrado to discuss the Manchester Derby between Manchester United and Manchester City.

  13. Alan Pardew: The Premier League’s antihero

    Oct 30, 2014, 12:38 PM EDT

    Pardew Getty Images

    Like Steve McQueen in “Papillon,” only nattily-attired, the Newcastle United manager just seems to be constantly yelling out, “Hey… I’m still here.”

  14. Another Premier League club linked with US investor, ex-MLB owner

    Oct 30, 2014, 12:09 PM EDT

    Swansea

    He’s being linked with Swansea City, though club chairman Huw Jenkins said while the club is entertaining investors, any specific names would be “pure speculation.”

  15. European clubs propose later domestic Cup finals, April-May World Cup in 2022

    Oct 30, 2014, 11:15 AM EDT

    Qatar 2022

    The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.

  16. Zombie Luis Suarez terrifies London (Yes, this video is a Halloween prank)

    Oct 30, 2014, 10:40 AM EDT

    Screen Shot 2014-10-30 at 9.52.50 AM

    What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?

  17. Emotional Whitecaps react to controversial PK ouster: “It was such a soft call.”

    Oct 30, 2014, 9:51 AM EDT

    Matias Laba, Kendall Waston,  Michel AP

    “I’ve got 30 and 34-year-olds in my locker room in tears because we feel it’s been unfairly taken away from us,” said coach Carl Robinson.

  18. Rumors know no window: Liverpool after Reus, Manchester United wants Draxler

    Oct 30, 2014, 9:02 AM EDT

    FC St. Pauli v Borussia Dortmund - DFB Cup Getty Images

    And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.

Featured video

PST Extra: The Manchester derby