Jul 5, 2013, 5:58 PM EDT
Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.
The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.
Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.
This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign. They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.
Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs. They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams. Or at least a stadium full of hot chics from Spain. But instead you got the Krauts. Have fun.”
The new kit itself is incredibly smart, with a clean and fresh look. Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit. It also has a black collar with a yellow triangle that stands out but isn’t loud. The away jersey is black with a handsome yellow stripe across the sleeves. The third kit is white with a grey swatch on the right shoulder.
Both kits feature a playful-looking font on the back that reads “Dortmund.”
Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
Oct 30, 2014, 2:49 PM EDT
In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.
Oct 30, 2014, 2:25 PM EDT
So who do you have tonight: the Red Bulls or the champs?
Oct 30, 2014, 1:35 PM EDT
Mike Prindiville and Joe Prince-Wright join Jenna Corrado to discuss the Manchester Derby between Manchester United and Manchester City.
Oct 30, 2014, 12:38 PM EDT
Like Steve McQueen in “Papillon,” only nattily-attired, the Newcastle United manager just seems to be constantly yelling out, “Hey… I’m still here.”
Oct 30, 2014, 12:09 PM EDT
He’s being linked with Swansea City, though club chairman Huw Jenkins said while the club is entertaining investors, any specific names would be “pure speculation.”
Oct 30, 2014, 11:15 AM EDT
The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
Oct 30, 2014, 9:51 AM EDT
“I’ve got 30 and 34-year-olds in my locker room in tears because we feel it’s been unfairly taken away from us,” said coach Carl Robinson.
Oct 30, 2014, 9:02 AM EDT
And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.
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