Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Aug 30, 2014, 10:12 AM EDT
The long-time Arsenal midfielder is returning to both London and the Premier League.
Aug 30, 2014, 9:40 AM EDT
The Premier League got its first taste of what Di Maria can do when he served an absolutely gorgeous 50-yd ball to a streaking van Persie.
Aug 30, 2014, 9:13 AM EDT
Can the Swans win three on the spin to the start the season? Watch their game against West Brom live, right here.
Aug 30, 2014, 9:12 AM EDT
Jozy Altidore is on the bench for Sunderland, but the bigger striker news is that Chelsea target Loic Remy is not on the bench for QPR.
Aug 30, 2014, 9:08 AM EDT
The newest England call-up and ‘Ginger Pirlo’ Jack Colback will join a dangerous NUFC unit that sees Remy Cabella, Moussa Sissoko and Siem de Jong in the mix.
Aug 30, 2014, 9:08 AM EDT
Can Saints grab their first win the season away from home against West Ham? Watch live, here.
Aug 30, 2014, 9:04 AM EDT
Bacary Sagna makes the lineup for City, who will start Sergio Aguero and Stevan Jovetic up top.
Aug 30, 2014, 8:43 AM EDT
Mourinho will remember Remy’s Man of the Match performance for Newcastle United in a 2-0 win over Chelsea at St. James Park last season.
Aug 30, 2014, 8:26 AM EDT
According to reports in Germany, Green, 19, heading to Hamburg for the 2014-15 season.
Aug 30, 2014, 7:20 AM EDT
Don’t mind Louis van Gaal: he’s just setting Manchester United up to immediately contend.
Aug 30, 2014, 7:07 AM EDT
It’ll be a big day at Turf Moor regardless of result, as it’ll mark Louis van Gaal’s first Premier League win or Burnley’s first PL point.
Aug 30, 2014, 7:00 AM EDT
How and where to watch every single PL game live online or via the app.
Aug 30, 2014, 12:06 AM EDT
The Houston Dynamo downed Sporting Kansas City, 3-1, at Sporting Park on Friday night.
Aug 29, 2014, 10:49 PM EDT
Will Bruin’s close-range finish put Houston ahead of Sporting Kansas City, 1-0.
Aug 29, 2014, 9:55 PM EDT
Orlando City SC midfielder Yordany Alvarez retired from professional soccer because of a medical condition.
Aug 29, 2014, 8:59 PM EDT
Paulo Bento didn’t name Cristiano Ronaldo in his squad for Portugal’s Euro 2016 qualifier vs. Albania in early September.
Aug 29, 2014, 8:00 PM EDT
Watch the MLS match between Sporting Kansas City and the Houston Dynamo live on NBCSN.
Aug 29, 2014, 6:00 PM EDT
A new system would benefit domestic club winners by separating the teams into different pots.
Aug 29, 2014, 5:43 PM EDT
Louis van Gaal thinks Luke Shaw has been coping with his injury problems well.
Aug 29, 2014, 5:00 PM EDT
The Arsenal manager will remain quiet to the media until the transfer window closes as rumors swirl around the Emirates.
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