Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Mar 28, 2015, 11:30 PM EDT
Catch up on all the action from Week 4 of the MLS season.
Mar 28, 2015, 10:41 PM EDT
A disappointing result for FCD, given Seattle’s lack of Dempsey and Martins, but a great one considering their early red card.
Mar 28, 2015, 10:06 PM EDT
Three more points for Vancouver, who win it late on Robert Earnshaw’s Whitecaps debut. He scores for everyone.
Mar 28, 2015, 9:15 PM EDT
It was the late, late, late show at RFK Stadium, and despite being thoroughly outplayed, D.C. United go home with three points.
Mar 28, 2015, 9:04 PM EDT
Sporting KC get their first victory of the season, while NYCFC suffer their first defeat of the year — and history.
Mar 28, 2015, 6:30 PM EDT
It wasn’t a great day to be a traditional European giant, but it was a great day to be Gareth Bale and Wales.
Mar 28, 2015, 5:00 PM EDT
A dominant performance — and the three points to match — from the Revs…finally.
Mar 28, 2015, 4:30 PM EDT
Think that MLS playing through int’l windows isn’t a big deal? Let’s ask Orlando City what they think about it.
Mar 28, 2015, 2:50 PM EDT
Campbell was capped 73 times, and is England’s second-youngest captain. Clearly he knows that, too.
Mar 28, 2015, 1:39 PM EDT
The Canaries finished in 7th place last season in the Veikkausliiga, Finland’s top-flight.
Mar 28, 2015, 12:54 PM EDT
Should the States’ losses in friendlies represent anything other than a concern at the lack of US youth readiness for the big stage?
Mar 28, 2015, 12:08 PM EDT
This likely comes as a surprise to Liverpool fans, as Johnson is widely treated rightly or wrongly as a scapegoat by Reds supporters.
Mar 28, 2015, 10:37 AM EDT
Does the embattled USMNT coach have a point? I’m again bracing for the comment section when I say… I think so.
Mar 28, 2015, 7:55 AM EDT
The States are 1-4 in their last five matches, all four coming on the road (Colombia, Ireland, Chile and Denmark).
Mar 27, 2015, 11:35 PM EDT
Roundup of Euro 2016 qualifying matches from Saturday.
Mar 27, 2015, 10:00 PM EDT
Both Danny Welbeck and Raheem Sterling will most likely be out of England’s friendly vs. Italy on Tuesday.
Mar 27, 2015, 8:52 PM EDT
Sweden’s Zlatan Ibrahmovic buries a strange one.
- MLS Snapshot: FC Dallas 0-0 Seattle Sounders 0
- MLS Snapshot: Vancouver Whitecaps 2-1 Portland Timbers 0
- MLS Snapshot: D.C. United 1-0 LA Galaxy 1
- MLS Snapshot: New York City FC 0-1 Sporting Kansas City 2
- EURO 2016 qualifying roundup: Netherlands, Italy rescue draws; Bale, Wales go top 1
- Klinsmann’s USMNT struggles, experimentation in friendlies: Does it really matter? 4