Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Jul 23, 2014, 9:29 AM EDT
Will the Mexican international be moving on this summer?
Jul 23, 2014, 8:46 AM EDT
Aspas to Spanish radio: “They are treating Luis like a murderer and not like a footballer.”
Jul 23, 2014, 8:07 AM EDT
Cole: “People were killing me about possibly playing in the USA, saying it’s for the money and easy lifestyle, I choose to play in a more demanding place and team.”
Jul 23, 2014, 7:38 AM EDT
Van Gaal: “You have to fly a lot, you also have jetlag – that is not very positive for a good preparation. The tour was already arranged so I have to adapt.”
Jul 22, 2014, 11:34 PM EDT
Business up front. Defense in the rear.
Jul 22, 2014, 11:17 PM EDT
L.A. Galaxy Insider report also speculates that Javier “Chicharito” Hernandez could take a Designated Player spot in Major League Soccer if he leaves Old Trafford.
Jul 22, 2014, 10:45 PM EDT
“It’s obviously a shame he’s not here, but Liverpool is a club that’s bigger as any individual,” Rodgers said from Fenway Park.
Jul 22, 2014, 10:03 PM EDT
Inter Milan and Queens Park Rangers have swooped in for two of the Bluebirds’ best players, and Vincent Tan probably isn’t too happy.
Jul 22, 2014, 8:42 PM EDT
Shaw speaks to PST: “Manchester United are the biggest club in the world. I didn’t think twice when they wanted to sign me.”
Jul 22, 2014, 8:39 PM EDT
When a guy many consider a footballing genius gives the United States coach praise, that’s a pretty cool feather in Klinsmann’s cap.
Jul 22, 2014, 7:40 PM EDT
Premier Leaguers in the U.S. on Tuesday = A day of open training sessions, autographs, football helmets and golf clubs.
Jul 22, 2014, 6:43 PM EDT
The 19-year-old is a promising prospect, but is dealing with negative headlines after being subject to abuse on Tuesday in Croatia.
Jul 22, 2014, 6:24 PM EDT
Fraser Forster will be sticking at Celtic, for now, after Southampton reportedly lowballed the Scottish powers.
Jul 22, 2014, 5:30 PM EDT
Hand on shoulder, hair-coiffed, warm smile… next! Becks makes the rounds on the United’s U.S. tour.
Jul 22, 2014, 5:00 PM EDT
There have been reports of where the 32-year-old American left sider will not be going, but little as to where he will.
Jul 22, 2014, 3:56 PM EDT
For every “stars… they’re just like us” moment a player gives you, there are moments like this, which will not happen to 99.9999% of us at work in our lives
Jul 22, 2014, 2:22 PM EDT
Xavi set to remain at Barcelona until January, at least.
Jul 22, 2014, 2:04 PM EDT
Yeah. This is actually happened… as Stoke pull off a major coup.
Jul 22, 2014, 1:34 PM EDT
Guardiola: “He trains well, he’s a good guy and my first idea is that he’s going to stay for the rest of the season.”
Jul 22, 2014, 12:56 PM EDT
Will Lovren become the third Saints player to join Liverpool this summer? If the price is right, it sure looks that way.
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