Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Apr 23, 2014, 8:04 AM EDT
Paul Scholes joined former teammates Ryan Giggs, Phil Neville and Nicky Butt as Manchester United prepared for this week’s match vs Norwich
Apr 23, 2014, 7:32 AM EDT
This is a massive break for the Blaugranas and will no doubt be met with consternation by its rivals.
Champions League preview: Defending champion Bayern Munich looks to end Real Madrid quest for 10th title
Apr 23, 2014, 6:12 AM EDT
Bayern is two steps away from back-to-back titles. Real Madrid’s the same distance from its decima.
Apr 22, 2014, 10:31 PM EDT
Ferguson has kept quiet during the club’s latest transition, but according to reporting Tuesday night, he’ll play a part in finding David Moyes’ replacement.
Apr 22, 2014, 9:14 PM EDT
With injuries forcing his hand, the Blues’ boss wants to concentrate on Champions League.
Apr 22, 2014, 7:51 PM EDT
They only took one point from Vancouver, but LA Galaxy won three spots in this week’s Best XI.
Apr 22, 2014, 6:28 PM EDT
Chelsea boss has a big job on his hands ahead of the second leg:
Apr 22, 2014, 6:05 PM EDT
Mourinho’s approach; Lampard’s card; and the Blues’ two big injuries.
Apr 22, 2014, 4:55 PM EDT
Chelsea do a job on Atleti, as everything’s up for grabs in the second leg:
Apr 22, 2014, 4:47 PM EDT
Evoking memories of their 2012 championship run, the Blues played out a scoreless draw in leg one.
Apr 22, 2014, 4:06 PM EDT
He missed out on our award in Week One. Six weeks later, those no denying the RSL number one.
Apr 22, 2014, 2:17 PM EDT
Excepting Sir Alex Ferguson, the Manchester United Supporters Trust is really not fond of any higher-up at the club right now.
Apr 22, 2014, 1:56 PM EDT
The lineups are out for Tuesday’s UEFA Champions League semifinal first leg between Atletico Madrid and Chelsea in Spain.
Apr 22, 2014, 12:58 PM EDT
As much as he loves the club, perhaps even Giggs knows he’s not completely ready for the gig.
Apr 22, 2014, 12:02 PM EDT
A lost Super Bowl bet means Colorado defender Shane O’Neill will be enjoying a gooey treat courtesy of Seattle’s DeAndre Yedlin.
Apr 22, 2014, 11:20 AM EDT
The celebration has now cost Anelka a job, West Bromwich Albion some sponsors and Sagbo some money.
Apr 22, 2014, 11:05 AM EDT
Replacing Sir Alex was always a tall order, but Moyes never seemed to fit.
Apr 22, 2014, 10:48 AM EDT
So far head coach Mark Hughes likes what he’s seen.
Apr 22, 2014, 10:00 AM EDT
“We are no longer favorites,” said the Dutchman.
Apr 22, 2014, 9:10 AM EDT
David Moyes is out at Manchester United after less than a year. How did we get here?
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