Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Sep 2, 2014, 10:23 AM EDT
Speaking ahead of the USA’s clash in Prague, here’s what Klinsmann had to say.
Sep 2, 2014, 9:47 AM EDT
Bayern Munich midfielder to lead Germany after Lahm’s retirement.
Sep 2, 2014, 9:08 AM EDT
Where did the cash go? Who spent the most? Which records tumbled?
Sep 2, 2014, 8:26 AM EDT
Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.
Sep 2, 2014, 7:33 AM EDT
Is he a Red Devil or a Villan? Confusion over Cleverley.
Sep 1, 2014, 11:30 PM EDT
“Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.
Sep 1, 2014, 10:30 PM EDT
How do you think United will line up?
Sep 1, 2014, 10:29 PM EDT
From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.
Sep 1, 2014, 9:38 PM EDT
In the end, the player had to come from the nine-goal thriller at Goodison Park.
Sep 1, 2014, 8:48 PM EDT
Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.
Sep 1, 2014, 8:45 PM EDT
Passing or failing? Take a gander at how each Premier League team fared.
Sep 1, 2014, 8:32 PM EDT
Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.
Sep 1, 2014, 8:09 PM EDT
Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.
Sep 1, 2014, 7:26 PM EDT
Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.
Sep 1, 2014, 7:13 PM EDT
The biggest confirmed transfers on Deadline Day including Premier League teams.
Sep 1, 2014, 6:40 PM EDT
If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.
Sep 1, 2014, 6:33 PM EDT
Alderweireld arrives on loan, as Mane deal agreed.
Sep 1, 2014, 6:23 PM EDT
Negredo leaves City, heads back to Spain to play for Valencia.
Sep 1, 2014, 5:55 PM EDT
Watch live online, right here.
Sep 1, 2014, 5:42 PM EDT
Hull busy on Deadline Day as Ramirez joins on loan, plus Ben Arfa.
- From Prague, with love: Klinsmann previews USA’s friendly vs. Czech Republic 1
- Record summer: Breaking the transfer window down, by the numbers 0
- Premier League transfer window grades – Which team did the best business? 1
- Done Deal: Radamel Falcao completes move to Manchester United 3
- Done Deal: Better late than never, Arsenal seals deal with Welbeck 2
- Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive 1