Jul 8, 2013, 1:27 PM EST
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Jan 31, 2015, 4:57 PM EST
Arsenal and Southampton hope to keep their assaults on the Top Four in order, while Aston Villa and Swansea City hope to snap skids.
Jan 31, 2015, 4:19 PM EST
And to think, we’ve still a pair of Sunday matches on the slate. Let’s go through what’s done and dusted.
Jan 31, 2015, 3:40 PM EST
There were eight games in the PL on a busy Saturday. Here’s how it all went down with recaps, analysis and much more.
Jan 31, 2015, 3:20 PM EST
Manchester City’s boss thought his charges were very good, but is disappointed to snare a solitary point against Chelsea.
Jan 31, 2015, 3:12 PM EST
Lampard was the last player on the pitch, saluting both groups of supporters.
Jan 31, 2015, 3:06 PM EST
What did we learn from the tense draw at Stamford Bridge? Here’s three things.
Jan 31, 2015, 2:47 PM EST
Giving Chelsea and City’s players a mark out of 10.
Jan 31, 2015, 2:21 PM EST
All the goal scoring came within the 41st and 45th minutes at Stamford Bridge, as City failed to cut into Chelsea’s first-place advantage.
Jan 31, 2015, 2:00 PM EST
Want to see Benzema’s brilliant bender? Of course you do.
Jan 31, 2015, 1:40 PM EST
Blind believes United are getting close to what LVG expects.
Jan 31, 2015, 1:21 PM EST
It started off slow and tentative, but the big match between Chelsea and Manchester City is opening up
Jan 31, 2015, 1:04 PM EST
Moyesy is learning Spanish from a Manchester United fan…
Jan 31, 2015, 12:50 PM EST
For the Toffees, defense is the way forward for the rest of the season.
Jan 31, 2015, 12:33 PM EST
“It’s always difficult to be honest when you’ve had a long break,” Defoe said. “But I’ve had a mini-pre-season and I’m getting sharper and sharper.”
Jan 31, 2015, 12:16 PM EST
Sunderland now has four points breathing room from the drop zone, and three points space from Burnley.
Jan 31, 2015, 12:10 PM EST
Walters grabs first career hat trick as R’s still searching for first road point.
Jan 31, 2015, 12:09 PM EST
Losses from QPR, Hull and Leicester keep West Brom three points shy of the drop zone.
Jan 31, 2015, 12:04 PM EST
Toffees put in resolute display to climb clear of danger.
Jan 31, 2015, 11:55 AM EST
The Red Devils ease past Leicester.
Jan 31, 2015, 11:53 AM EST
Liverpool leapfrogs its opponents on the table, moving into 7th with 38 points.
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