Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Apr 19, 2014, 7:39 AM EDT
Find out how to watch every single PL game live online of via the app:
Apr 19, 2014, 7:33 AM EDT
Rumors persist that Leo Messi is unhappy at Barcelona. Will Manchester City swoop in, stealing away one of the world’s best players?
Apr 19, 2014, 7:03 AM EDT
A victory at White Hart Lane could secure safety for the Whites, but with Tottenham still hoping for Champions League, is there any chance?
Apr 18, 2014, 11:08 PM EDT
A trio of players have been charged in a match-fixing ring involving 17 first-division matches in the Austrian Bundesliga since 2004.
Apr 18, 2014, 10:22 PM EDT
Everton takes on Manchester United this weekend as the American shot-stopper hopes to save their Champions League dreams.
Apr 18, 2014, 9:09 PM EDT
The German manager says when he was brought in the players were afraid of his reputation, but that fear has long since dissipated.
Apr 18, 2014, 7:38 PM EDT
Stoke City are on a tear, but they have yet to truly figure things out away from the Britannia. Can Cardiff City capitalize on the Potters’ shaky away form for a second straight surprising result?
Apr 18, 2014, 6:53 PM EDT
Whether this new corruption allegation implicates Ricardo Teixeira with regards to the Qatar World Cup bid or his ties to Barcelona, it’s more bad news for the former president of the Brazilian Football Confederation.
Apr 18, 2014, 6:09 PM EDT
With the World Cup still over two years away, Tab Ramos is beginning preparation with North American-based players.
Apr 18, 2014, 5:24 PM EDT
Jose Mourinho has guided Chelsea to an astonishing nine straight clean sheets at Stamford Bridge. Can the bottom-dwelling Black Cats pull off an unforseeable upset?
Apr 18, 2014, 4:46 PM EDT
Following in the footsteps of Samir Nasri’s comments last month, Manchester City’s Ivorian believes being from Africa is preventing him from reaching the game’s individual pinnacles.
Apr 18, 2014, 4:23 PM EDT
With Chicago the draw specialists early on, can they beat New England on Saturday? Watch live on NBCSN, 4 p.m. ET:
Apr 18, 2014, 3:05 PM EDT
With the game played in Valencia’s Mestalla Stadium, the local law enforcement decided to have some fun…at Marc Bartra’s expense.
Apr 18, 2014, 2:30 PM EDT
Where and how to watch all the PL games during Week 35:
Apr 18, 2014, 1:57 PM EDT
Three Chelsea legends to sign on the dotted line?
Apr 18, 2014, 1:10 PM EDT
Can van Basten get the best out of Johannsson?
Apr 18, 2014, 12:25 PM EDT
U.S. national team head coach speaks out on Altidore, USMNT squad, American Outlaws and more:
Apr 18, 2014, 11:30 AM EDT
Spurs and Fulham set for derby scrap, with both team desperate for three points:
Apr 18, 2014, 10:27 AM EDT
Rooney and Fellaini fit to face their old team, as United aim to scupper Everton’s top four:
Apr 18, 2014, 9:13 AM EDT
Hammers’ youngster loses battle against cancer:
- WATCH: Premier League live on NBC Sports Live Extra – Week 35 0
- Americans Abroad Preview: Howard looks for bounceback vs Manchester United 0
- Report: 10-year-old daughter of former FIFA official received over $3 million 1
- Premier League Preview: Chelsea vs Sunderland 0
- Homegrown star Shipp hoping to guide Chicago to first win of 2014 1
- WATCH: Premier League TV schedule – Week 35 0