Skip to content

Manchester United adds to riches in deal with Russian airline Aeroflot

Jul 8, 2013, 1:27 PM EDT

aero

Manchester United keeps getting richer and richer.

Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.

Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.

Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”

As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”

The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.

Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.

The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.

Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.

 

Latest Posts
  1. Sunderland players offer traveling fans refund for 8-0 romp at Southampton

    Oct 21, 2014, 5:50 PM EDT

    Jack Cork, Vito Mannone

    The players will shell out over $90,000 to cover the cost of the traveling fans.

  2. UEFA Champions League roundup: Bayern Munich, Chelsea, Shakhtar go goal crazy

    Oct 21, 2014, 5:10 PM EDT

    AS Roma v FC Bayern Muenchen - UEFA Champions League Getty Images

    40 goals were scored in eight games on Tuesday, as Groups E-H exploded into life.

  3. Chelsea 6-0 Maribor: Hazard brace keeps Blues atop Group G

    Oct 21, 2014, 5:01 PM EDT

    Britain Soccer Champions League

    A sensational ending to a sensational performance by Hazard and Chelsea as a whole.

  4. AS Roma 1-7 Bayern Munich: Sublime Bayern smash Roma to go five points clear in Group E

    Oct 21, 2014, 4:35 PM EDT

    Italy Soccer Champions League AP

    When Bayern Munich are firing on all cylinders, they are scary, scary sight.

  5. FOLLOW LIVE: At the half, Chelsea leading Maribor 3-0

    Oct 21, 2014, 3:49 PM EDT

    Britain Soccer Premier League AP

    Unlucky for Maribor. Comfortable for Chelsea.

  6. LIVE – Champions League half time update: Blowouts! Get your blowouts here!

    Oct 21, 2014, 3:42 PM EDT

    FBL-EUR-C1-SHAKHTAR-PORTO Getty Images

    Groups E-H are in action on Wednesday in Europe as eight games take place, and there are some gaudy score lines after just 45 minutes.

  7. FOLLOW LIVE: At the half, unstoppable Bayern Munich up 5-0 at Roma

    Oct 21, 2014, 3:36 PM EDT

    arjen_robben AP

    It’s an absolute shellacking going into half-time with Bayern giving a masterclass display in Roma.

  8. Philadelphia Union CEO heavily implies they have their long-term manager in Curtin

    Oct 21, 2014, 3:00 PM EDT

    Jim Curtin AP

    It’s the right move for Philly, especially given the man management shown by Curtin.

  9. Manuel Pellegrini upbeat, but Manchester City’s Champions League dreams fading

    Oct 21, 2014, 2:48 PM EDT

    Pellegrini defiant despite City blowing a 2-0 lead in Moscow.

  10. 22-year-old set to start for Arsenal as injury woes hit goalkeepers

    Oct 21, 2014, 2:07 PM EDT

    Arsenal Training Session Getty Images

    Missing Koscielny is a far bigger blow than having to start a 22-year-old, though.

  11. CSKA Moscow 2-2 Manchester City: Citizens blow 2-0 lead, Champions League hopes in ruin

    Oct 21, 2014, 2:01 PM EDT

    AP

    City chuck away 2-0 lead in Russian capital, as UCL hopes hang in the balance.

  12. PST’s Major League Soccer power rankings: Did Seattle, DC leapfrog LA?

    Oct 21, 2014, 1:21 PM EDT

    Aaron Schoenfeld, Justin Meram, Tyson Wahl AP

    We’re going to have to have a talk about the presupposed power of the superior West at some point soon.

  13. FOLLOW LIVE – At the half, Manchester City running riot in Russia

    Oct 21, 2014, 12:58 PM EDT

    FBL-EUR-C1-CSKA MOSCOW-MAN CITY FBL-EUR-C1-CSKA MOSCOW-MAN CITY

    City storming towards their first UCL win of the season in snowy Moscow.

  14. Bale, Ramos out against Liverpool; Welshman could also miss El Clasico

    Oct 21, 2014, 11:40 AM EDT

    gareth_bale Getty Images

    Is it enough to tip the scales for Liverpool, or will one of Real’s bevy of offensive stars step in to help stop the Reds’ European hopes?

  15. Spanish report: Manchester United’s Herrera implicated in 2011 La Liga match fix

    Oct 21, 2014, 10:47 AM EDT

    Manchester United v West Ham United - Premier League Getty Images

    A final week La Liga match in 2011 has been under investigation for a while, and now former Real Zaragoza player Herrera is under scrutiny.

  16. PST’s MLS Player of the Week: Heavy on Eastern Conference nominees

    Oct 21, 2014, 10:01 AM EDT

    DynamoNewEngland AP

    A trio of Columbus players joins a regular New England nominee to battle names like Barnes, Martins and Husidic for our weekly honors.

  17. Premier League Team of the Week: Find out who starred on Matchday 8

    Oct 21, 2014, 9:08 AM EDT

    Southampton v Sunderland - Premier League Getty Images

    Find out which players were selected for the Round 8 team of the week in the Premier League.

  18. FIFA official advocates late night start times for World Cup in Qatar

    Oct 21, 2014, 8:23 AM EDT

    Qatar 2022

    Harold Mayne-Nicholls’ plan would be a boon for US television viewers, but would it sit well with the players?

  19. Premier League player of the week – Round 8

    Oct 21, 2014, 7:38 AM EDT

    Manchester City v Tottenham Hotspur - Premier League Getty Images

    ‘Twas an easy decision for the awards-givers this week, as Sergio Aguero struck not once, not twice, not thrice, but four times.

  20. Paderborn keeps scoring ridiculous goals, keeps winning

    Oct 21, 2014, 12:10 AM EDT

    Paderborn Getty Images

    Paderborn hasn’t stopped winning or scoring insane goals, if you haven’t noticed.

Featured video

Week 8: Saturday PL recap