Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Jul 31, 2015, 9:52 PM EDT
The leaked images of United’s kit were the real McCoy, and the Red Devils white-cuffed kits are pretty sharp.
Jul 31, 2015, 9:09 PM EDT
What’s 5,000 or so miles amongst fans?
Jul 31, 2015, 8:14 PM EDT
Guardiola can erase a minor Bayern demon with his first Super Cup win on Saturday versus Wolfsburg.
Jul 31, 2015, 7:08 PM EDT
In the PDL, Seattle Sounders U-23, New York Red Bulls U-23, K-W United and Ocala Stampede are left, while the NPSL has New York Cosmos B, Chattanooga FC, Indiana Fire and CD Aguiluchos USA remaining.
Jul 31, 2015, 6:45 PM EDT
Arsenal looks to win its second-straight Community Shield, something that only Manchester United has been able to do since 2000.
Jul 31, 2015, 6:03 PM EDT
Dick Advocaat is hoping familiarity will combine with a couple buys to help Sunderland avoid a relegation fight for the 1st time in a while.
Jul 31, 2015, 5:30 PM EDT
In a BBC feature, Bill Peterson makes it clear he thinks the desire for pro/rel is real.
Jul 31, 2015, 4:41 PM EDT
Johannsson had already said he wants to play Stateside in “his prime”, but a Yahoo Sports report said his desires have obstacles.
Jul 31, 2015, 3:54 PM EDT
The Lions will continue to play at the Citrus Bowl until the new venue is completed.
Jul 31, 2015, 3:16 PM EDT
Is this the case of a 33-year-old who’s over the hill, or can he return to the form which saw him score double-digit goals and assists?
Jul 31, 2015, 2:00 PM EDT
Will the Saints keep marching up the PL standings? Maybe a European campaign will derail their progress?
Jul 31, 2015, 1:18 PM EDT
After signing nine new players this summer, is Sherwood taking a gamble?
Jul 31, 2015, 12:40 PM EDT
Here’s the latest gossip from around the PL.
Jul 31, 2015, 11:55 AM EDT
Can the Potters build on their best-ever PL finish last season? The top eight is a possibility for Hughes’ side.
Jul 31, 2015, 10:59 AM EDT
Blues boss compliments Gunners, gives update on injured duo ahead of Community Shield match.
Jul 31, 2015, 9:47 AM EDT
Soaking in the atmosphere on a special night at St Mary’s, as Saints’ Europa League campaign began.
Jul 31, 2015, 8:50 AM EDT
Terry: “Regardless of what people say, you can’t take away what I have won and done in the game.”
Jul 31, 2015, 7:55 AM EDT
Gunners keep experienced duo around, as Walcott decides to stay at the Emirates.
Jul 30, 2015, 9:27 PM EDT
Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.
Jul 30, 2015, 8:10 PM EDT
With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.
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