Jul 8, 2013, 1:27 PM EST
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Feb 27, 2015, 7:37 AM EST
Will Clyne stay at Saints or move to one of the big boys?
Feb 26, 2015, 11:37 PM EST
It’s red — lots of red — and “All For One.” Do you dig it?
Feb 26, 2015, 11:10 PM EST
Petr Cech has been in plenty of PK shootouts for Chelsea, but Courtois has never done it.
Feb 26, 2015, 10:32 PM EST
*sigh* Another MLS team gets hammered in CCL, and we’re (probably) down to one last hope.
Feb 26, 2015, 8:15 PM EST
It’s a who’s-who of USMNT, USWNT and MLS stars who are now eligible for the U.S. Soccer HOF.
Feb 26, 2015, 6:51 PM EST
A 550-pound British bomb was found near Dortmund’s stadium on Thursday. That’s a little bit crazy.
Feb 26, 2015, 6:13 PM EST
Five years, $300 million — the going rate for prime real estate on a top PL team’s jersey.
Feb 26, 2015, 5:05 PM EST
The Premier League’s nightmare week in European competition continued on Thursday.
Feb 26, 2015, 3:44 PM EST
It took kicks to settle the UEFA Europa League tie between Besiktas and Liverpool after both clubs won 1-0 home legs.
Feb 26, 2015, 2:59 PM EST
The shots may’ve been even, but Spurs had 2/3 possession for much of the night.
Feb 26, 2015, 2:36 PM EST
Cummings’ manager is backing him up, too, and the Scotland U-19 forward has 11 goals in 23 matches for Hibs this season.
Feb 26, 2015, 1:46 PM EST
If you believe the words from Real Salt Lake owner Dell Loy Hansen on local radio last night, you probably want to prepare for a work stoppage in MLS.
Feb 26, 2015, 12:42 PM EST
It had to be a terrifying incident for the team, let alone the player.
Feb 26, 2015, 11:50 AM EST
Kickoff is at 8pm ET, with the return leg in DC on Wednesday.
Feb 26, 2015, 11:05 AM EST
Koeman, like many of us, thinks it’s a little wild to keep talking about 2022 in 2015.
Feb 26, 2015, 10:16 AM EST
Gone for now is the trademark ponytail due to the cancer battle, but Jonas’ spirit has been and will be a big boost for the Magpies.
Feb 26, 2015, 9:25 AM EST
Dunkin’ Donuts has issued an apology after their doctoring of the Liverpool logo offended some fans.
Feb 26, 2015, 8:39 AM EST
Scholes, 40, would be a high-profile move for the Latics, and Oldham says it won’t rush to hire a replacement.
Feb 26, 2015, 7:48 AM EST
He was without a team for a while, exploring other European clubs before deciding to return to New England.
Feb 25, 2015, 11:00 PM EST
The midfielder takes a quick dribble and lashes a left-footed shot that pings off the inside of the net and rockets around the back.
- Report: Chelsea join Manchester United in chase for Nathaniel Clyne 1
- CONCACAF Champions League: D.C. United battered by Alajualense, 5-2 1
- Keller, Hejduk, Conrad headline 13 new eligibles for National Soccer HOF 0
- Europa League roundup: Tottenham, Liverpool out; Everton, La Liga sides advance 0
- Besiktas 1-0 (1-1) Liverpool: Arslan makes, Lovren misses final PK as Reds go out of Europe 8
- Fiorentina ousts Tottenham from the Europa League with 2-0 win at the Stadio Artemio Franchi 1