Jul 8, 2013, 1:27 PM EST
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Dec 20, 2014, 4:33 PM EST
Four trophies in one calendar year — it’s a good time to be Real Madrid.
Dec 20, 2014, 3:42 PM EST
After collapsing on the field in a game back in July 2013, Engelbrecht had undergone four heart surgeries to get back on the pitch.
Dec 20, 2014, 3:16 PM EST
Things are going to be extra intense all Sunday morning, so put on a pot of coffee and enjoy the rush.
Dec 20, 2014, 2:25 PM EST
Pep Guardiola’s side carries a gaudy plus-37 goal differential, is 9-0 at home and has five wins and three draws on the road.
Dec 20, 2014, 2:15 PM EST
Martinez can’t put his finger on Everton’s struggles, but does think his side must defend better.
Dec 20, 2014, 1:40 PM EST
Mumbai was the home of the title match, with Atletico de Kolkata knocking off the Kerala Blasters 1-0.
Dec 20, 2014, 1:33 PM EST
Seven games took place in the PL on Saturday. Here’s videos, analysis, recaps and more.
Dec 20, 2014, 12:45 PM EST
Benteke dances for space before lashing a curler into the goal to give Villa a 1-0 lead. It’s one of those “Why we watch” goals.
Dec 20, 2014, 12:40 PM EST
Match of the Day begins at 12:30 p.m. ET on NBC. Watch it live online, here.
Dec 20, 2014, 12:34 PM EST
Watch Lamela scored a stunning strike to give Spurs another win.
Dec 20, 2014, 12:25 PM EST
United captain Wayne Rooney wasn’t interested in discussing his club’s failure to keep up with Manchester City.
Dec 20, 2014, 12:13 PM EST
Spurs seal third-straight win in all competitions to move up to sixth.
Dec 20, 2014, 12:05 PM EST
The Foxes are six points back of safety and share the worst goal differential in England’s top flight (minus-14).
Dec 20, 2014, 12:03 PM EST
Incredible comeback from 2-0 down seals yet another home win for QPR.
Dec 20, 2014, 11:58 AM EST
The loss keeps Hull three points from safety.
Dec 20, 2014, 11:55 AM EST
Saints smash three past sorry Everton,
Aston Villa 1-1 Manchester United: Falcao header equals Benteke’s stunner, 10-man Villans hang on for point
Dec 20, 2014, 11:52 AM EST
United loses ground to No. 2 Manchester City, which trounced Crystal Palace, while Villa grabs its 20th point of the season.
Dec 20, 2014, 10:57 AM EST
It’s half time in the six 10 a.m. ET games in the PL. Here’s what’s going on…
Dec 20, 2014, 9:52 AM EST
Huge relegation six-pointer at Loftus Road. Watch it live, here.
Dec 20, 2014, 9:51 AM EST
Abel Hernandez and Nikica Jelavic will form the Tigers strike force.
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