Jul 8, 2013, 1:27 PM EDT
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Jul 4, 2015, 1:15 AM EDT
Tyrone Mears scored an absolute beauty late in the match to down a ten-man D.C. United.
Jul 4, 2015, 12:59 AM EDT
The English defender is still getting over the heartbreak of an own goal.
Jul 4, 2015, 12:08 AM EDT
Despite leaving Nashville with a 4-0 win, Jurgen Klinsmann was far from pleased with how the United States played.
Jul 3, 2015, 11:32 PM EDT
Substitutes scored the goals for each side, as the Fire leave Houston with a point.
Jul 3, 2015, 11:00 PM EDT
Wambach gets a second chance in a World Cup final against Japan again on Sunday.
Jul 3, 2015, 10:45 PM EDT
Seventeen players saw action in the USMNT’s 4-0 over Guatemala. See who helped (or hurt) their standing heading into the Gold Cup.
Jul 3, 2015, 10:10 PM EDT
The U.S. turned things around mid-tournament and now finds itself in the World Cup final.
Jul 3, 2015, 9:35 PM EDT
For the second straight Copa America tournament, Peru has left with a third place finish.
Jul 3, 2015, 9:01 PM EDT
Three second half goals led to an easy win for the USMNT, as the Gold Cup is now just four days away.
Jul 3, 2015, 8:21 PM EDT
Deemed as excess talent by their Premier League clubs, Nani and Lukas Podolski are headed to the Turkish Super Lig.
Jul 3, 2015, 7:30 PM EDT
With Queens Park Rangers relegated to the Championship, the club wants to get top dollar for star striker Charlie Austin.
Jul 3, 2015, 6:34 PM EDT
Pride is on the line as Peru and Paraguay look to take home third place at the 2015 Copa America.
Jul 3, 2015, 5:40 PM EDT
Anelka now a manager? Oh how times have changed…
Jul 3, 2015, 4:45 PM EDT
Women’s players can get representation from FIFPro for the first time in the continued fight for equality.
Jul 3, 2015, 4:30 PM EDT
The West Midlands club released a statement today that new ownership should be in place “by the end of this month.”
Jul 3, 2015, 3:33 PM EDT
Fiorentina has lawyered up as the Chelsea winger has reportedly refused to return to the club on another loan.
Jul 3, 2015, 2:36 PM EDT
Three suggested lineups for Jurgen Klinsmann ahead of the USA vs. Guatemala on Friday.
Jul 3, 2015, 1:40 PM EDT
Martunis’ incredible story will now continue in Lisbon.
Jul 3, 2015, 12:53 PM EDT
Analyzing where the final in Santiago on Saturday will be won and lost.
Jul 3, 2015, 11:50 AM EDT
Another day, another healthy dollop of gossip from around the Premier League.
- Klinsmann on USMNT’s win over Guatemala: “I’m not happy with that performance” 1
- 2011 Women’s World Cup final loss still burns in Abby Wambach’s memory 1
- USMNT player ratings: How Klinsmann’s men fared against Guatemala 1
- USA 4-0 Guatemala: USMNT cruises into Gold Cup with win in Nashville 0
- World players’ union FIFPro opens door to women for first time in 50-year history 0
- How will USMNT line up vs. Guatemala in final pre-Gold Cup friendly? 3