Jul 8, 2013, 1:27 PM EST
Manchester United keeps getting richer and richer.
Today the Old Trafford club announced that they have sealed a deal with Russian airline Aeroflot to act as the club’s official carrier.
Aeroflot replaces Turkish Airlines as the 13th global sponsor for United. While the specific numbers of the deal have yet to be released, a club source said that the new arrangement offered better terms for United.
Manchester United’s Group managing director, Richard Arnold explained that the agreement was a landmark moment for United: “Today’s announcement marks the club’s first commercial venture in Russia, an expanding market we are keen to explore further.”
As is the case more often than not, the deal is about reaching new audiences as Arnold noted that United has “close to 18 million followers in Russia, demonstrating the partnerships potential audience in the country.”
The deal with Aeroflot also reflects the increasing investment of Russian companies in European soccer, with companies such as natural gas behemoth, Gazprom, already backing a number of European clubs such as Chelsea and Schalke 04, as well as the Champions League itself. “We believe that such a great club as Manchester United will help us to promote our brand worldwide,” said Aeroflot CEO Vitaly Saveliev.
Interestingly, United will not actually fly on the Russian carrier as Aeroflot does not fly in and out of Manchester. Instead, Aeroflot will advise United on their travel arrangements throughout Europe and Asia, as well as promote itself on pitch-side advertising boards at Old Trafford.
The Aeroloft deal comes on the heels of a number of new sponsorship deals for United, which includes a seven year, $559 million dollar agreement that the club struck with General Motors to take over as the main shirt sponsor.
Adding to the intrigue for United supporters was Wayne Rooney’s presence during the sponsorship ceremony. The striker has been the source of constant transfer speculation throughout the summer and has yet to confirm his desire to remain at United with Moyes at the helm.
Nov 24, 2014, 4:32 PM EST
Struggling in England, the Reds need a result midweek to remain in the Champions League.
Nov 24, 2014, 3:54 PM EST
It’s a rare halftime lead for Aston Villa as they look to shock Southampton.
Nov 24, 2014, 3:00 PM EST
Schalke is three points back of Chelsea despite drawing 1-1 in the Stamford Bridge portion of group play.
Nov 24, 2014, 2:23 PM EST
The league announced Monday that Akindele edged Steve Birnbaum of DC United and Harry Shipp of the Chicago Fire for the honor.
Nov 24, 2014, 2:05 PM EST
The second-placed Saints need a win to keep pace with a Chelsea team threatening to run away with the Premier League.
Nov 24, 2014, 1:17 PM EST
Packwood is a promising defender who can be a big part of the US U-23 picture and onward.
Nov 24, 2014, 12:36 PM EST
Seven of his eight appearances have been substitutions, all in the 76th minute or later.
Nov 24, 2014, 11:35 AM EST
No one told Wright-Phillips another yellow card would keep him out of an MLS Cup Playoff game. Pretty unsettling if you’re a Red Bulls fan.
Nov 24, 2014, 10:45 AM EST
Arteta felt they were dominating the game before an own goal from Kieran Gibbs changed the temperature and, at the risk of losing something in the language, doesn’t think highly of the Red Devils.
Nov 24, 2014, 9:46 AM EST
It wasn’t quite a number that rivaled top American matches, but women’s soccer in England can take an extra bow.
Nov 24, 2014, 9:09 AM EST
A trio of American attackers scored goals and a bevy of defenders and netminders worked good shifts in the own end.
Nov 24, 2014, 8:20 AM EST
Certainly keepers like David De Gea, Tim Howard, Wojciech Szczesny, Hugo Lloris and Salvatore Sirigu are scratching their heads.
Nov 24, 2014, 7:30 AM EST
Two teams on very different form meet on NBCSN to finish off the weekend’s Premier League action.
La Liga and Serie A roundup: Valencia, Napoli falter in Champions League bids; Milan derby a stalemate
Nov 23, 2014, 10:20 PM EST
Catch up on all of Sunday’s action and movement in La Liga and Serie A.
Nov 23, 2014, 8:15 PM EST
The Revs and Galaxy may both hold one-goal advantages, but they’re very different leads built in very different ways.
Nov 23, 2014, 7:45 PM EST
The Crystal Palace manager hailed his side’s “Neil Warnock performance” as they pull themselves out of the relegation zone.
Nov 23, 2014, 7:14 PM EST
The Galaxy find themselves just 90 minutes from the third MLS Cup final in four years after a narrow victory over the Sounders.
Halftime, MLS Cup Playoffs: LA Galaxy, Seattle Sounders in 0-0 Western Conference Championship stalemate
Nov 23, 2014, 6:05 PM EST
Zeroes on the scoresheet, but plenty of action in the first half. Sounders very patient, but Galaxy getting close.
Nov 23, 2014, 5:32 PM EST
He’s only ever done it twice in his MLS career, but with the season — and maybe his career — on the line, Thierry Henry will play on artificial turf next week.
Nov 23, 2014, 4:50 PM EST
The Spurs manager wouldn’t be drawn into talk about the winner from Christian Eriksen or the red card to Gaston Ramirez, instead discussing how he was just delighted to get three points any way he can.
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