Skip to content

What’s “gimmicky” about television access to Premier League locker rooms?

Jul 30, 2013, 9:58 AM EST

Premier League Community Festival - Barclays Asia Trophy Getty Images

Dressing room access for sports television broadcasters in the United States is so common it’s an afterthought.

But in the Premier League, such access has never been allowed and, according to Premier League chief executive, Richard Scudamore, it is “highly unlikely” that it ever will be.

When asked if locker room access for television cameras would ever be granted, Scudamore said: “It’s highly unlikely. We’ve had a media access working group working on this topic for the last 18 months.

“I think there should be better access for media for managers and players and I think it’s one of the regrets that we can’t provide more access. But the slightly gimmicky idea of locker-room access – I’m not sure that’s necessarily a good idea.”

In a world where broadcasters pay hundreds of millions of dollars – and in the case of United Kingdom broadcaster BT Sport, over $1.1 billion - for the rights to televise live matches, the concept of insider access isn’t “gimmicky” at all. It’s about getting maximum value for your money and providing audiences, who pay good money to see the matches, with the best viewing experience possible.

The fact that most clubs are in favor of opening their doors renders Scudamore’s comments even more prehistoric. BT’s executive producer, Grant Best, explained: “There are a number of areas where we’re talking to clubs to try to get access. We are inquiring [about dressing rooms]. We need their help. They’re all being really open right now.”

Scudamore addressed the point that dressing room access in the US is common: “I understand but I actually do understand that there’s a mystique that goes on behind the dressing-room door and that maybe ought to just stay between the manager and the players, is my view.

“It’s almost the last bastion of secrecy in football. I just think there is something about the dressing room that is sacrosanct because that is where the manager goes and does his work with his players. There must be things that go on in there that are between them.”

Such comments misconstrue the concept of dressing room access. Broadcasters all not calling for 24 hour Big Brother cameras and audio throughout the dressing room. But video of a pre-match psych speech or post-match manager talk would add substantial intrigue to the league’s coverage.

Perhaps even more interesting is Scudamore’s take on American owners of Premier League clubs and how he believes they are not interested in pushing for such access:

“I think most of the American owners are buying into the Premier League because they like the Premier League for what it is. I don’t hear any American owner that says, we should wholesale take what the US does and bring it into English football. The opposite – they’re saying, isn’t it fantastic, English football, global interest – they’re buying into it for the things that we’ve got that they haven’t.”

The idea that shrewd businessmen like Ellis Short (Sunderland), Randy Lerner (Aston Villa), Stan Kroenke (Arsenal), John Henry (Liverpool), Malcolm Glazer (Manchester United) and Shahid Khan (Fulham) aren’t interested in maximizing their club’s exposure – both stateside and on a global scale – is simply preposterous.

But fear not, baby steps have been taken.

This year Premier League clubs have agreed to operate “mixed zones” for rights-holding broadcasters after each match and to make at least one player available for two hours every week.

Latest Posts
  1. Jermaine Jones hears all the New England Revolution’s haters, thanks them for their motivation

    Nov 21, 2014, 6:15 PM EST

    Bernardo Anor, Jermaine Jones — AP AP

    Dear haters: Jermaine hears you, is not bothered by you and still loves you. Look out, Red Bulls.

  2. MLS Cup Playoffs Preview: Red Bulls vs. Revolution, Galaxy vs. Sounders in Conference Championship first legs

    Nov 21, 2014, 4:45 PM EST

    Seattle Sounders v Los Angeles Galaxy Seattle Sounders v Los Angeles Galaxy

    The 2014 season is nearly finished, as the MLS Cup Playoffs resume this weekend. A few facts and stats to excite ahead of Sunday’s action.

  3. MLS: Orlando City coach Adrian Heath signs extension through 2017

    Nov 21, 2014, 3:10 PM EST

    Orlando_City_2014.svg

    The English-born coach has had big success in Orlando since the club began play in 2011, winning the regular season title in three of four seasons.

  4. Vancouver announces USL PRO team, expansion of training facilities

    Nov 21, 2014, 2:20 PM EST

    Whitecaps FC2

    Whitecaps FC 2 will compete in metro Vancouver at Thunderbird Stadium inside of the University of British Columbia.

  5. English PFA chief wants mandated minimum 3 players in Premier League starting lineups

    Nov 21, 2014, 1:35 PM EST

    Britain Soccer Premier League AP

    The quota request comes after the BBC conducted a “State of the Game” survey that dug into the international representation in the Premier League.

  6. Premier League Preview: Chelsea vs. West Bromwich Albion

    Nov 21, 2014, 12:50 PM EST

    FBL-ENG-PR-CHELSEA-WEST BROM Getty Images

    Can the Baggies improve on last year’s point at Stamford Bridge?

  7. WATCH: Premier League TV schedule – Week 12

    Nov 21, 2014, 12:40 PM EST

    PremierLeagueNBC

    Where and how to watch every single PL game in Week 12.

  8. Batman vs. Valencia; DC Comics suing La Liga club over new crest

    Nov 21, 2014, 12:00 PM EST

    Valencia v Elche - La Liga Getty Images

    I’m a fan of Batman, but seems to me “The Dark Knight” should consider rocking Valencia’s bat rather than his own. Looks slick.

  9. Prince-Wright’s Premier League picks: Chelsea, Everton, Manchester City

    Nov 21, 2014, 11:45 AM EST

    Here’s how PST’s lead writer and editor sees things panning out this weekend.

  10. These deserving nominees are the biggest snubs of MLS Award season

    Nov 21, 2014, 11:05 AM EST

    Bradley Wright-Phillips, Tim Cahill, Lloyd Sam AP

    So to the MLS players, coaches and “media members who regularly covered the league”, sit back and enjoy your biggest screw-ups.

  11. Former Man Utd teammates Welbeck, Rooney prepares for “weird” match as Arsenal hosts Red Devils

    Nov 21, 2014, 10:14 AM EST

    Wayne Rooney, Danny Welbeck AP

    Welbeck is used to being on the side of the favorites in this matchup, as Manchester United has dominated the series in recent years.

  12. Premier League Preview: Arsenal vs. Manchester United

    Nov 21, 2014, 9:25 AM EST

    Britain Soccer Premier League AP

    Danny Welbeck’s first Premier League game against his former team is just one subplot as the Gunners host the Red Devils.

  13. Americans Abroad preview: Chandler vs. Johnson headlines European action

    Nov 21, 2014, 8:41 AM EST

    Eintracht Frankfurt v FC Bayern Muenchen - Bundesliga Getty Images

    All Americans plying their trade in the Premier League have a decent look at points, while two in the Championship will opening things up with Friday matches.

  14. Trophée des Champions returning to North America to kick off 2015-16

    Nov 21, 2014, 7:49 AM EST

    Trophée_des_Champions

    Paris Saint-Germain has claimed the last two Trophées with wins over Bordeaux and Guingamp, but this year’s table is clustered.

  15. Swansea City rolling: Garry Monk says sense of ‘togetherness’ has been crucial

    Nov 21, 2014, 12:17 AM EST

    Swansea City v Leicester City - Premier League Getty Images

    Swansea manager Garry Monk is hoping for the best as the Swans journey to play Manchester City at the Etihad this weekend.

  16. Jay Heaps directs plenty of credit to Jermaine Jones for Revs’ achievements

    Nov 20, 2014, 11:42 PM EST

    Jermaine-Jones-in-action-for-Revolution

    Coupled with a breakout year from Lee Nguyen, Jermaine Jones’ skill and leadership have guided the New England Revolution to one of Major League Soccer’s most cohesive units.

  17. Mascherano completely rules out possibility of Messi leaving Barca

    Nov 20, 2014, 10:45 PM EST

    Lionel Messi, Neymar Lionel Messi, Neymar

    Mascherano: “Messi didn’t say anything weird, he said what all football players are thinking.”

  18. Newcastle manager Alan Pardew applauds Ayoze Perez’s dominant form

    Nov 20, 2014, 9:24 PM EST

    Newcastle United v Liverpool - Barclays Premier League Newcastle United v Liverpool - Barclays Premier League

    Alan Pardew has enjoyed newcomer Ayoze Perez’s huge impact, as the young Spain international has netted three goals in three consecutive matches.

  19. Sheffield United rescind training offer from convicted rapist Ched Evans

    Nov 20, 2014, 8:19 PM EST

    Soccer - Ched Evans file photos

    Following widespread discontent, convicted rapist Ched Evans won’t be back on the field for Sheffield United as expected.

  20. Inside MLS fan groups: DC United

    Nov 20, 2014, 7:32 PM EST

    Columbus Crew v D.C. United Getty Images

    Meet the supporters of D.C. United, an MLS club steeped in tradition since the league’s inception.