Jul 30, 2013, 9:58 AM EST
Dressing room access for sports television broadcasters in the United States is so common it’s an afterthought.
But in the Premier League, such access has never been allowed and, according to Premier League chief executive, Richard Scudamore, it is “highly unlikely” that it ever will be.
When asked if locker room access for television cameras would ever be granted, Scudamore said: “It’s highly unlikely. We’ve had a media access working group working on this topic for the last 18 months.
“I think there should be better access for media for managers and players and I think it’s one of the regrets that we can’t provide more access. But the slightly gimmicky idea of locker-room access – I’m not sure that’s necessarily a good idea.”
In a world where broadcasters pay hundreds of millions of dollars – and in the case of United Kingdom broadcaster BT Sport, over $1.1 billion - for the rights to televise live matches, the concept of insider access isn’t “gimmicky” at all. It’s about getting maximum value for your money and providing audiences, who pay good money to see the matches, with the best viewing experience possible.
The fact that most clubs are in favor of opening their doors renders Scudamore’s comments even more prehistoric. BT’s executive producer, Grant Best, explained: “There are a number of areas where we’re talking to clubs to try to get access. We are inquiring [about dressing rooms]. We need their help. They’re all being really open right now.”
Scudamore addressed the point that dressing room access in the US is common: “I understand but I actually do understand that there’s a mystique that goes on behind the dressing-room door and that maybe ought to just stay between the manager and the players, is my view.
“It’s almost the last bastion of secrecy in football. I just think there is something about the dressing room that is sacrosanct because that is where the manager goes and does his work with his players. There must be things that go on in there that are between them.”
Such comments misconstrue the concept of dressing room access. Broadcasters all not calling for 24 hour Big Brother cameras and audio throughout the dressing room. But video of a pre-match psych speech or post-match manager talk would add substantial intrigue to the league’s coverage.
Perhaps even more interesting is Scudamore’s take on American owners of Premier League clubs and how he believes they are not interested in pushing for such access:
“I think most of the American owners are buying into the Premier League because they like the Premier League for what it is. I don’t hear any American owner that says, we should wholesale take what the US does and bring it into English football. The opposite – they’re saying, isn’t it fantastic, English football, global interest – they’re buying into it for the things that we’ve got that they haven’t.”
The idea that shrewd businessmen like Ellis Short (Sunderland), Randy Lerner (Aston Villa), Stan Kroenke (Arsenal), John Henry (Liverpool), Malcolm Glazer (Manchester United) and Shahid Khan (Fulham) aren’t interested in maximizing their club’s exposure – both stateside and on a global scale – is simply preposterous.
But fear not, baby steps have been taken.
This year Premier League clubs have agreed to operate “mixed zones” for rights-holding broadcasters after each match and to make at least one player available for two hours every week.
Nov 21, 2014, 6:15 PM EST
Dear haters: Jermaine hears you, is not bothered by you and still loves you. Look out, Red Bulls.
MLS Cup Playoffs Preview: Red Bulls vs. Revolution, Galaxy vs. Sounders in Conference Championship first legs
Nov 21, 2014, 4:45 PM EST
The 2014 season is nearly finished, as the MLS Cup Playoffs resume this weekend. A few facts and stats to excite ahead of Sunday’s action.
Nov 21, 2014, 3:10 PM EST
The English-born coach has had big success in Orlando since the club began play in 2011, winning the regular season title in three of four seasons.
Nov 21, 2014, 2:20 PM EST
Whitecaps FC 2 will compete in metro Vancouver at Thunderbird Stadium inside of the University of British Columbia.
Nov 21, 2014, 1:35 PM EST
The quota request comes after the BBC conducted a “State of the Game” survey that dug into the international representation in the Premier League.
Nov 21, 2014, 12:50 PM EST
Can the Baggies improve on last year’s point at Stamford Bridge?
Nov 21, 2014, 12:40 PM EST
Where and how to watch every single PL game in Week 12.
Nov 21, 2014, 12:00 PM EST
I’m a fan of Batman, but seems to me “The Dark Knight” should consider rocking Valencia’s bat rather than his own. Looks slick.
Nov 21, 2014, 11:45 AM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Nov 21, 2014, 11:05 AM EST
So to the MLS players, coaches and “media members who regularly covered the league”, sit back and enjoy your biggest screw-ups.
Nov 21, 2014, 10:14 AM EST
Welbeck is used to being on the side of the favorites in this matchup, as Manchester United has dominated the series in recent years.
Nov 21, 2014, 9:25 AM EST
Danny Welbeck’s first Premier League game against his former team is just one subplot as the Gunners host the Red Devils.
Nov 21, 2014, 8:41 AM EST
All Americans plying their trade in the Premier League have a decent look at points, while two in the Championship will opening things up with Friday matches.
Nov 21, 2014, 7:49 AM EST
Paris Saint-Germain has claimed the last two Trophées with wins over Bordeaux and Guingamp, but this year’s table is clustered.
Nov 21, 2014, 12:17 AM EST
Swansea manager Garry Monk is hoping for the best as the Swans journey to play Manchester City at the Etihad this weekend.
Nov 20, 2014, 11:42 PM EST
Coupled with a breakout year from Lee Nguyen, Jermaine Jones’ skill and leadership have guided the New England Revolution to one of Major League Soccer’s most cohesive units.
Nov 20, 2014, 10:45 PM EST
Mascherano: “Messi didn’t say anything weird, he said what all football players are thinking.”
Nov 20, 2014, 9:24 PM EST
Alan Pardew has enjoyed newcomer Ayoze Perez’s huge impact, as the young Spain international has netted three goals in three consecutive matches.
Nov 20, 2014, 8:19 PM EST
Following widespread discontent, convicted rapist Ched Evans won’t be back on the field for Sheffield United as expected.
Nov 20, 2014, 7:32 PM EST
Meet the supporters of D.C. United, an MLS club steeped in tradition since the league’s inception.
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