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Joe Cole opens the scoring as West Ham United lead Cardiff

Aug 17, 2013, 10:28 AM EDT

Joe Cole jumped off the bench to seal the win as West Ham impressed in the second half. Getty Images

It took just 12 minutes for Cardiff City’s Premier League fairytale to end.

West Ham United welcomed them to the top-flight by taking a 1-0 lead, as Joe Cole scored an early goal to put the Hammers ahead.

The former England international picked up the ball on the edge of the Cardiff box, after a tremendous long-bursting run from Matt Jarvis down the left.

Cole then swiveled and swept his shot into the far corner of the net, sending Upton Park into raptures on the opening day of the season.

The 31-year-old attacking midfielder will certainly grow in confidence after a sublime opening day strike.

Can Cardiff fight back in East London? Watch West Ham vs. Cardiff City live on NBC Sports Live Extra now.

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