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FC Dallas and Toyota agree on stadium naming rights

Sep 10, 2013, 2:12 PM EDT

Dallas

FC Dallas have confirmed a long term deal with Toyota to name the club’s venue “Toyota Stadium.”

With the deal, FC Dallas has put an end to a year and a half long streak where the 20,500 seat stadium was without a sponsor. The stadium, which opened in 2005, was originally known as Pizza Hut Park but that deal ended when the naming rights expired in January, 2012.

For Toyota, the deal adds to the Japanese automobile manufacturer’s growing list of naming rights to sports stadiums in the U.S. with the Chicago Fire playing in Toyota Park, the San Antonio Scorpions playing at Toyota Field and the Houston Rockets playing in the Toyota Center. The agreement with FC Dallas also includes sponsorship of the 17 professional grade soccer fields adjacent to the stadium, which will be known as “Toyota Soccer Center.”

“This is a monumental day for our organization,” said Dan Hunt, vice president of Hunt Sports Group, which owns the club. “My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”

FC Dallas will cut the ribbon at Toyota Stadium on September 29 when they take on the Columbus Crew.

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