Sep 26, 2013, 8:26 AM EDT
On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.
Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.
Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”
Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”
There’s little doubt that Suarez’ actions have hurt his own brand.
By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.
By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.
These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?
The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.
And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.
When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.
But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.
Live by the sword. Die by the sword.
Oct 21, 2014, 12:10 AM EDT
Paderborn hasn’t stopped winning or scoring insane goals, if you haven’t noticed.
Oct 20, 2014, 11:29 PM EDT
Actor Mark Consuelos made his way to the Crap Part of Soho while the Men In Blazers tried to keep the ball out of their own net.
Oct 20, 2014, 10:47 PM EDT
Bayern Munich have a very difficult match on the road in Italy, while other matchups in Spain, Russia, and Germany will all prove enjoyable.
Oct 20, 2014, 9:28 PM EDT
Meghan Klingenberg bagged a laser beam for her first US goal and Abby Wambach grabbed two as the Americans will move on to the semifinals.
Oct 20, 2014, 8:42 PM EDT
Manchester Police confirmed a man was arrested after flying a drone over the match that entertained 45,000 people.
Oct 20, 2014, 8:00 PM EDT
Aron Johannsson bagged a penalty in his return from groin surgery, while Juan Agudelo continues to search for a new club.
Oct 20, 2014, 6:55 PM EDT
Adel Taarabt says the harsh words from manager Harry Redknapp are not only untrue but damaging as a professional.
Oct 20, 2014, 6:16 PM EDT
The New York Cosmos completed a massive signing, beating out a few of his former clubs to nab the Spanish legend as a player and coach.
Oct 20, 2014, 5:36 PM EDT
Despite a solid confirmation from Croatia, the friendly will reportedly not be happening.
Oct 20, 2014, 4:56 PM EDT
Manchester United came from behind twice but still must settle for a disappointing result away from home.
Oct 20, 2014, 4:35 PM EDT
19-year-old Lazio striker Keita Balde Diao somehow walked away from what looks to be a major accident. His Lamborghini, however, didn’t.
Oct 20, 2014, 3:20 PM EDT
Unruly fans will cost Wales and Galatasary as UEFA continues to crack down on off-the-pitch incidents.
Oct 20, 2014, 2:35 PM EDT
The yearly tournament organizes five-a-side matches for people that are homeless or living in extreme poverty.
Oct 20, 2014, 1:30 PM EDT
Liverpool, Everton and Swansea City are just a few of the Premier League clubs reportedly looking to sign the Marseille winger.
Oct 20, 2014, 12:37 PM EDT
With transfer rumors swirling, the Arsenal forward made it clear that he is #AlwaysAGunner.
Oct 20, 2014, 11:51 AM EDT
Amidst the Ebola outbreak, South Africa has ruled out hosting the continent’s premier tournament should Morocco back out.
Oct 20, 2014, 11:00 AM EDT
Sad news out of India as a young player died after injuring his spinal cord during a celebration.
Oct 20, 2014, 10:15 AM EDT
Ahmed Musa stirred the pot ahead of his club’s Champions League clash this week, calling out City’s form.
Oct 20, 2014, 9:30 AM EDT
Watch the Baggies take on Manchester United today, live at 3:00 p.m. ET on NBCSN.
Oct 20, 2014, 8:40 AM EDT
The Chelsea backup is teaching his replacement how to stay safe from head injuries, which have affected both keepers.
- USWNT 6-0 Haiti: Wambach braces US in 90 minute demolition of Haiti 0
- New York Cosmos reportedly sign Spanish legend Raul, will play and coach 0
- Report: It will be Colombia – not Croatia – for USMNT in November 0
- WATCH: West Brom 2-2 Manchester United: Blind earns draw for Red Devils on road 3
- Premier League Playback: Liverpool can’t get rid of Luis Suarez hangover 0
- MUST SEE: Wesley Sneijder scores two wonder goals 2