Sep 26, 2013, 8:26 AM EST
On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.
Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.
Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”
Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”
There’s little doubt that Suarez’ actions have hurt his own brand.
By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.
By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.
These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?
The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.
And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.
When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.
But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.
Live by the sword. Die by the sword.
Jan 25, 2015, 12:54 PM EST
After yesterday’s FA Cup craziness, things were restored to normal today as all three Premier League sides went through, despite some nervy moments.
Jan 25, 2015, 11:43 AM EST
Anderlecht fans responded to their former player – now with their arch rivals – in a very mean way. Defour reacted accordingly.
Jan 25, 2015, 10:46 AM EST
Four goals in his last four games has Paul Pogba on top of the world.
Jan 25, 2015, 10:16 AM EST
Aston Villa secured the services of midfielder Fabian Delph, and while that should have been an exciting announcement, the club blew it up a little too much and it fell flat on its face.
Jan 25, 2015, 9:23 AM EST
Mohamed Salah just needed signatures to make him a Roma player, but now the Italian club could be headed in a different direction.
Jan 25, 2015, 7:52 AM EST
Which is Balotelli and which is the practice dummy? It sounds like it’s harder for Brendan Rodgers to tell every day.
Jan 24, 2015, 11:00 PM EST
The bitterness is flowing freely from Falcao’s agent as he plots the Colombian striker’s next move to a “world’s best-seven team.”
Jan 24, 2015, 8:45 PM EST
If MLS is good enough for Italian national teamers, why isn’t it good enough for U.S. national teamers?
Jan 24, 2015, 7:45 PM EST
Barcelona were stunning as they put a half-dozen past Elche, while Real stumbled to victory. Elsewhere, AC Milan are very bad.
Jan 24, 2015, 7:04 PM EST
The Baby Yanks are headed back to the Big Dance this summer.
Jan 24, 2015, 5:45 PM EST
A number of PL giants fell on Saturday, leaving Arsenal, West Ham and Aston Villa shaking in their boots.
Jan 24, 2015, 4:54 PM EST
The squad is set for the first games of 2015, following a late addition and a number of cuts.
Jan 24, 2015, 4:20 PM EST
After four games played, absolutely nothing separates any of the four teams in Group D. Nothing.
Jan 24, 2015, 3:23 PM EST
“Frustration is not the right word, embarrassed would be more appropriate.”
Jan 24, 2015, 2:51 PM EST
Catch up on all the latest rumors and gossip, right here.
Jan 24, 2015, 2:08 PM EST
Cristiano Ronaldo was sent off for Real Madrid, but Gareth Bale saved three points with a late-game penalty.
Jan 24, 2015, 1:16 PM EST
Chelsea, Manchester City and Southampton were all upset in one of the craziest rounds in FA Cup history.
Jan 24, 2015, 12:29 PM EST
Another Premier League giant is out of the FA Cup as Middlesbrough got the result of a lifetime.
Jan 24, 2015, 12:05 PM EST
Madness at Stamford Bridge as The Bantams came from two goals down to knock Chelsea out of the FA Cup.
Jan 24, 2015, 11:38 AM EST
Middlesbrough are poised to knock the defending Premier League champions out of the FA Cup.
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