Sep 26, 2013, 8:26 AM EDT
On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.
Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.
Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”
Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”
There’s little doubt that Suarez’ actions have hurt his own brand.
By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.
By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.
These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?
The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.
And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.
When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.
But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.
Live by the sword. Die by the sword.
Apr 21, 2015, 9:12 AM EDT
A player whose departure many thought was a foregone conclusion appears to be reconsidering.
Apr 21, 2015, 8:00 AM EDT
NBCSports.com’s Managing Editor Randy Kim spoke with Der Kaiser, as the German legend visited NYC.
Apr 21, 2015, 7:42 AM EDT
Gareth Bale, Luka Modric, and Marcelo are all already out for tomorrow’s 2nd leg with Atletico Madrid, and now their striker is unavailable as well.
Apr 20, 2015, 11:27 PM EDT
Mourinho says Chelsea will look to the club’s stacked youth academy for reinforcements, as well as the transfer market.
Apr 20, 2015, 9:44 PM EDT
Liverpool’s captain-in-waiting is reportedly set to sign a new long-term deal at Anfield.
Apr 20, 2015, 8:15 PM EDT
PSG and Bayern Munich did themselves no favors in the first leg, but it’s still 90 minutes from over.
Apr 20, 2015, 7:16 PM EDT
In FIFA and Qatar’s latest installment of “No, We’re Not Joking, We’re Serious”…
Apr 20, 2015, 5:27 PM EDT
Steve Cherundolo got a promotion on Monday, under less than desirable circumstances, but he’s still advancing in the coaching world rather quickly.
Apr 20, 2015, 4:53 PM EDT
He’ll be an MLS MVP one day, but for now Fabian Castillo will have to settle for MLS Player of the Week.
Apr 20, 2015, 4:09 PM EDT
Week 7 was chock full of goals — some really great ones, in fact — making this week’s Team of the Week tough to pick.
Apr 20, 2015, 3:25 PM EDT
With five weeks to go, in-form sides are surging up our rankings of power.
Apr 20, 2015, 2:57 PM EDT
Listen to the latest MiB pod, right here.
Apr 20, 2015, 2:06 PM EDT
The Blues are inching towards the 2014-15 title but many are unimpressed with their defensive displays. Let’s sit down and think about this.
Apr 20, 2015, 1:18 PM EDT
If the Gunners win the FA Cup next month it could well book Spurs a place in the Europa League. Seriously.
Apr 20, 2015, 12:09 PM EDT
PST’s Lead Writer and Editor takes a look back at Week 33 in the PL.
Apr 20, 2015, 10:40 AM EDT
Blatter: “Nothing will get in the way of Russia hosting the best ever World Cup.”
Apr 20, 2015, 10:14 AM EDT
Bayern’s boss positive his side can overturn 3-1 deficit in Tuesday’s second leg.
Apr 20, 2015, 9:15 AM EDT
Earle and Mustoe dissect Chelsea’s defensive display and much more in the latest podcast.
Apr 20, 2015, 8:24 AM EDT
Do United need a new winger? LVG has already made his move for Depay.
Apr 20, 2015, 7:31 AM EDT
Welsh superstar to miss Wednesday’s clash against Atletico Madrid after picking up calf injury.
- Franz Beckenbauer: Der Kaiser weighs in on Klopp, Dante and Bayern’s CL hopes 0
- UEFA Champions League preview: Can PSG, Bayern come back from 3-1 down to Barcelona, Porto? 0
- MLS Team of the Week — Stars of Week 7 0
- Premier League Power Rankings: Big climbers galore as momentum kicks in 1
- Premier League Playback: Manchester United prove they can challenge Chelsea for the title 2
- Sepp Blatter: Putin, Russia will host “best ever World Cup” in 2018 3