Skip to content

Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

Sep 26, 2013, 8:26 AM EDT

Liverpool's Suarez controls the ball during their English League cup soccer match against Manchester United at Old Trafford in Manchester Reuters

On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Latest Posts
  1. MLS transfers: Didier Drogba mulling move, Andrea Pirlo “received offer”

    May 25, 2015, 12:30 AM EDT

    article-1202950-05D61EA7000005DC-689_468x357 Reuters

    MLS is reportedly pursing the signatures of Andrea Pirlo and Didier Drogba.

  2. Serie A roundup: Fiorentina qualify for Europa League, Sampdoria fall short

    May 24, 2015, 11:32 PM EDT

    FBL-EUR-C3-FIORENTINA-TRAINING Getty Images

    Roundup of Serie A’s final Sunday of the 2014-15 campaign.

  3. MLS Snapshot: San Jose Earthquakes 1-1 Orlando City SC

    May 24, 2015, 9:28 PM EDT

    Chris Wondolowski, San Jose Earthquakes Getty Images

    Final: San Jose Earthquakes 1-1 Orlando City SC

  4. West Brom manager Tony Pulis unsure of his team’s possible sale

    May 24, 2015, 8:10 PM EDT

    Swansea City v Crystal Palace - Premier League Getty Images

    Pulis on chairman Jeremy Peace selling West Brom: “I think he wants to get an investor in or someone who can financially take the club onto another level.”

  5. WATCH: Crystal Palace’s top-10 finish “unbelievable”, says Pardew

    May 24, 2015, 6:20 PM EDT

    Alan Pardew, Crystal Palace FC Alan Pardew, Crystal Palace FC

    Alan Pardew has seen Crystal Palace rise to snag a 10th place Premier League finish.

  6. Manuel Pellegrini on speculation of his firing: “I never had any doubt all season”

    May 24, 2015, 5:25 PM EDT

    Manuel Pellegrini, Manchester City FC Getty Images

    Manchester City ended its Premier League season in second place, and manager Manuel Pellegrini is optimistic about his job safety.

  7. Championship playoff final preview: Middlesbrough and Norwich eye Premier League dream

    May 24, 2015, 4:00 PM EDT

    NorwichMiddlesbrough Getty Images

    With 90 minutes at Wembley to prove they’re worthy of the Premier League, the third and fourth place finishers in the Championship do battle with promotion on the line.

  8. Premier League final day roundup: 2014-15 season finishes with a flourish

    May 24, 2015, 3:00 PM EDT

    In case you missed anything, here’s what happened on the final day of the PL season.

  9. Report: Schalke has fired Roberto Di Matteo after failing to earn Champions League play

    May 24, 2015, 2:36 PM EDT

    DiMatteo Getty Images

    The club won just three of its final 14 matches, nosediving out of a Champions League position and leaving the manager without a job.

  10. Newcastle’s owner gives rare interview: “From this day forward we will be making our own luck.”

    May 24, 2015, 2:07 PM EDT

    Newcastle United's English owner Mike Ashley (L) smiles with managing director Lee Charnley (R) as he waits for the kick off in the English Premier League football match between Newcastle United and West Ham United at St James Park, Newcastle-Upon-Tyne, north east England on May 24, 2015. AFP PHOTO / IAN MACNICOL

RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS.        (Photo credit should read Ian MacNicol/AFP/Getty Images) Getty Images

    This summer will be key, especially if Middlesbrough brings another set of Northeast Derbies to the Premier League. What’s next for Newcastle?

  11. VIDEO: Arsene Wenger pleased after big season-ending win

    May 24, 2015, 1:45 PM EDT

    Wenger Getty Images

    Arsenal finished the season in third place and put on a good showing in their final match of the season.

  12. Brendan Rodgers takes “full responsibility” for Liverpool’s season-ending disaster

    May 24, 2015, 1:04 PM EDT

    Rodgers Getty Images

    The Liverpool manager knows he could have hurt his position today with a 6-1 thumping at the hands of Stoke City on the season’s final day.

  13. VIDEO: John Terry lifts Premier League title as Chelsea’s celebrations begin

    May 24, 2015, 1:03 PM EDT

    Chelsea v Sunderland - Premier League Getty Images

    The Blues hoist the trophy in front of their own fans in west London.

  14. ‘Exhausted’ Bruce after Hull relegation: “My future is for others to decide”

    May 24, 2015, 12:45 PM EDT

    during the Barclays Premier League match between Hull City and Manchester United at KC Stadium on May 24, 2015 in Hull, England. Getty Images

    Hull spent on Abel Hernandez and others in a relatively splashy summer, but still sink into the second tier.

  15. Newcastle’s Carver: “I want a summer where I can bring in the players I want”

    May 24, 2015, 12:36 PM EDT

    Newcastle United's Argentinian midfielder Jonas Gutierrez (R) celebrates after he scores with Newcastle United's English head coach John Carver (L) during the English Premier League football match between Newcastle United and West Ham United at St James Park, Newcastle-Upon-Tyne, north east England on May 24, 2015. Newcastle won the game 2-0 to avoid relegation. AFP PHOTO / IAN MACNICOL

RESTRICTED TO EDITORIAL USE. NO USE WITH UNAUTHORIZED AUDIO, VIDEO, DATA, FIXTURE LISTS, CLUB/LEAGUE LOGOS OR LIVE SERVICES. ONLINE IN-MATCH USE LIMITED TO 45 IMAGES, NO VIDEO EMULATION. NO USE IN BETTING, GAMES OR SINGLE CLUB/LEAGUE/PLAYER PUBLICATIONS.        (Photo credit should read Ian MacNicol/AFP/Getty Images) Getty Images

    A resilient John Carver, buoyed by Newcastle United avoiding the drop, has reiterated his desire to lead the Premier League club.

Featured video

Chelsea lift the 2014-15 PL trophy