Skip to content

Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

Sep 26, 2013, 8:26 AM EDT

Liverpool's Suarez controls the ball during their English League cup soccer match against Manchester United at Old Trafford in Manchester Reuters

On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Latest Posts
  1. Liverpool plays to compact 1-0 win over Olympiacos

    Jul 27, 2014, 11:08 PM EDT

    LiverpoolOlympiacos AP

    Liverpool looks focused on improving its shape heading into the upcoming Premier League season.

  2. MLS Roundup: Dallas pulls out heroic draw, Valeri gives Timbers late win

    Jul 27, 2014, 10:17 PM EDT

    Fernandez Getty Images

    Raul Fernandez held Vancouver to a draw while Portland won a 3-2 barnburner with Montreal.

  3. Petr Cech says he won’t back down at Chelsea anytime soon

    Jul 27, 2014, 7:24 PM EDT

    Cech Getty Images

    With Thibaut Courtois hot on his trail, Petr Cech isn’t about to let the youngster’s hype get in the way of his 11-year Chelsea career.

  4. VIDEO: Mario Balotelli takes amazing selfie with two pitch invaders

    Jul 27, 2014, 6:43 PM EDT

    Source, Twitter: @NA_B27 Source, Twitter: @NA_B27

    AC Milan got hosed, but Mario Balotelli had some fun as a second-half substitute.

  5. Martinez tells Everton fans “of course we’ll get” Lukaku

    Jul 27, 2014, 6:26 PM EDT

    MartinezLukaku Getty Images

    It may have been in jest, but Roberto Martinez has set rumors alight.

  6. Teams confirm Dejan Lovren completes transfer from Southampton to Liverpool

    Jul 27, 2014, 5:37 PM EDT

    Lovren Getty Images

    Lovern becomes the third Southampton player to move to Liverpool this summer.

  7. Four thoughts from Manchester City vs. AC Milan (including Balotelli’s on-field selfie!)

    Jul 27, 2014, 4:56 PM EDT

    20140727-181926.jpg

    AC Milan got thumped for the second straight US preseason friendly. What does it mean?

  8. Premier League return for Van der Vaart? His old manager Redknapp hopes so

    Jul 27, 2014, 4:50 PM EDT

    VanderVaart AP

    Having played under Redknapp for 2 years at Spurs, the QPR boss wants him back.

  9. Jan Vertonghen says Spurs have offered him a new 5-year contract

    Jul 27, 2014, 4:09 PM EDT

    Vertonghen Getty Images

    With a good World Cup, Spurs has affirmed the importance of Jan Vertonghen’s presence to their back line.

  10. Carlo Tavecchio in racism row after calling African players “banana eaters”

    Jul 27, 2014, 3:12 PM EDT

    Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans. Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans.

    What Italy needs is an FIGC president that works to prevent racism, not one that uses racist terms when referring to players from elsewhere.

  11. Cuauhtémoc Blanco is back in the top division of Mexican soccer

    Jul 27, 2014, 2:19 PM EDT

    blanco AP

    At 41 years of age, the forward has made a return with Puebla, although he was unable to help his new side break a goalless draw.

  12. Michael Bradley was none too pleased with officials in Toronto’s loss to Kansas City

    Jul 27, 2014, 1:26 PM EDT

    michael_bradley Getty Images

    The referee handed out eight yellows and sent a Kansas City player off, although they still came back to take all three points.

  13. Pep Guardiola has a job for life at Bayern Munich

    Jul 27, 2014, 12:33 PM EDT

    Germany Soccer Champions League AP

    The manager can stop worrying — he doesn’t need to keep bringing in multiple trophies to keep his job with the Bavarian giants.

  14. Thierry Henry evades questions on retirement

    Jul 27, 2014, 11:40 AM EDT

    Thierry Henry, Oriol Rosell, Soony Saad AP

    The New York Red Bulls star and former France international is adopting a wait-and-see approach to the end of his playing career.

  15. Loïc Rémy fails medical, move to Liverpool is off

    Jul 27, 2014, 10:42 AM EDT

    Newcastle United's Remy celebrates his goal against Tottenham Hotspur during their English Premier League soccer match at White Hart Lane in London Reuters

    It’s back to QPR for the forward, while Brendan Rodgers will need to seek other options to help compensate for the loss of Luis Suárez.

  16. Arsenal confirm signing of Colombia goalkeeper David Ospina

    Jul 27, 2014, 9:54 AM EDT

    ospina AP

    It’s official! The Colombia goalkeeper joins the Gunners on a long-term contract, and is expected to make his first appearance next month.

  17. Inter consider swapping Fredy Guarín for Manchester United’s Chicharito

    Jul 27, 2014, 8:59 AM EDT

    guarin Getty Images

    Internazionale need more firepower up top. United need more depth in midfield. This switch seems like an ideal solution.

  18. Carlo Ancelotti expects Ángel di María back for preseason training

    Jul 27, 2014, 8:06 AM EDT

    angel_di_maria Getty Images

    The Real Madrid manager seems to enjoy destroying the hopes of players, clubs and fans by putting to rest rumors of summer transfers.