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Wilshere Watch: It’s becoming an international break tradition in England

Oct 8, 2013, 6:40 PM EDT

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I’m not a smoker, but every once in a while, you’ll catch me on a bar patio sharing a cigarette with a friend. Thankfully, nobody can makes selling pictures of my clandestine habit. If they did, my life would start to be as absurd as Jack Wilshere‘s.

The Arsenal midfielder has become English soccer obsession (we’ve talked about it before), and when the international break hits, the nation’s media are given license to play into their own ugly habit. The second the Three Lions assemble, Wilshere starts dominating headlines, regardless of whether he’s done anything to warrant the coverage.

This week, England could qualify for the World Cup. They could also slip and be relegated to UEFA’s playoffs. Wayne Rooney‘s returning to a team whose striking options are so thin Rickie Lambert‘s  getting a regular call-in. Ashely Cole’s out, Joe Hart‘s in crisis mode, but what’s the main talking point?

Why, it’s English Iniesta, of course. On The Guardian’s football page, Wilshere coverage is right below Gus Poyet’s appointment, a story that led the site early afternoon Eastern time. The angle? A player saying his nation has a bright future, according to the headline.

The Telegraph had a Wilshere story leading their football page. Their angle saw the midfielder reflecting on his immaturity in the face of his smoking scandal.

The Independent is more subdued in their Wilshere-philia, the smoking coverage linked half-way down their main football page, while The Daily Mail’s web page has taken a surprisingly modest route, tying the smoking incident into Wilshere’s hopes to contribute at next summer’s World Cup. The BBC chose the player’s thoughts on Rooney and Daniel Sturridge as their obligatory Wilshere-related content, featuring it under their lead story.

There’s no breaking news here, though on an international break’s Tuesday, there’s little breaking news in general. Something has to fill that void, though it’s curious that across a number of English outlets, the choice to fill the void is the same. Throw Jack Wilshere into that spot.

Wilshere did apparently speak to the media today, so his relative availability is a factor here. But given he didn’t say or do anything newsworthy today, getting so much mileage out of his quote implied anything said by a prominent athlete deserves this kind of placement. Are athletes really such discerning commentators that stating the obvious (i.e., Rooney and Sturridge are positive additions) qualifies as a story?

Perhaps not, but when it’s international break in England, the person behind the words becomes more important what’s being said. It’s always Jack Wilshere. It’s always about Arsenal’s much-hyped hope. And implicitly, it’s always about the extent to which a 21-year-old is embodying the hopes of his national team’s fans.

Which, of course, is terribly unfair. Wilshere’s just a player, one that has enough struggles to deal with beyond undo expectations being fueled by what’s becoming a media trope.  He doesn’t need one cigarette made into a scandal any more than he needs one sub-par performance in Ukraine held up as an exemplar of his career trajectory. At some point, all he needs is room to be 21 years old.

But it’s the international break. Every country has their points of interest. Just like U.S. media has their old chestnuts (remember all the Landon Donovan talk when he wasn’t even in the team), England has theirs. With David Beckham and John Terry no longer on the scene, there just aren’t as many default angles anymore.

If that means putting Jack Wilshere front-and-center based on a sneaky cigarette and some quotes, so be it. At this point, it’s standard operating procedure.

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