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Report: Red Bull could purchase Premier League club. Liverpool? Everton?

Oct 14, 2013, 2:25 PM EDT

Red Bull Everton Final

Rumors are circling about Red Bull being in the market for a Premier League club to add to their growing portfolio of sports teams.

With soccer teams the New York Red Bulls, Red Bull Leipzig, Red Bull Brasil, Red Bull Ghana and Red Bull Salzburg already under their belt and various other sporting entities, reports of further expansion could be true given the company’s aggressive business model in the past.

But, in all seriousness, this report is coming from the Mirror, hardly England’s most believable tabloid… if there is such a thing.

So, let’s get to the facts, apparently a source close to Red Bull believes the energy drink company is actively seeking out investment opportunities in the Premier League, and believes if they acquire or invest heavily in an English club, they’ll have more chance of success of reaching out to a wider audience across Europe and the rest of the world. This is what an apparent ‘insider’ on the deal had to say.

Red Bull want a team to take into the Champions League,”It is the only market they have not reached yet. Ideally this would be in the London area, but both Everton and Liverpool interest them too because it would not take much to get them to that level.

Many have suggested that buying a Championship team and investing heavily to gain promotion to England’s top flight is better, but that doesn’t seem to interest Red Bull. They want to go for a top team rather than wasting money and never clambering out of England’s second-tier, which, let’s face it, is almost a lottery as up to 15 teams each season have a realistic chance of taking the three promotion spots to the PL.

Premier League seems to be the main aim, but would Liverpool or Everton really sell out their prestigious history and brand just for a quick cash solution? I think not. Perhaps the money from Red Bull would buy/pay for the stadium expansion both teams are hoping for. Maybe they’d then be renamed “Red Bull Anfield” or “Red Bull Goodison.”


Could ‘Red Bull Anfield’ or ‘Red Bull Goodison’ be added to Red Bull’s stadium portfolio?

Again, I’m not sure how well that would go down.

Some of the teams in London could be a more viable option, but without a huge influx of cash, can we really see the likes of West Ham, Crystal Palace or anybody else other than Tottenham, Arsenal or Chelsea making the Champions League anytime soon from England’s capital? I think not. However, if it ever did happen, surely there would be some kind of link up between MLS’ very own Red Bull side, the New York Red Bulls, in terms of player loans and other spin offs. That would be great for RBNY.

Anyway, if Red Bull want to invest in a Premier League team, they may want to buy a Championship team desperate for cash, that would be their best bet. Look at Cardiff City’s Malaysian owner Vincent Tan rebranding the Bluebirds with red kits and Malaysian dragons on the logo. And then there’s Hull City, bought by Egyptian Assem Allam wanting to drop AFC from Hull City’s name and rebrand them as “Hull City Tigers.” Both came up from the Championship last season after struggling financially, and are now lording it in the PL.

Both ownership groups at Hull and Cardiff seem to think a rebrand, in colors and name, is completely fine. Obviously the fans aren’t best pleased, but if the teams are performing well in the PL and the owners are splashing the cash to bring in top players, can the supporters really have too many complaints?

Creating a new image, new logo and new nickname seems to be all the rage amongst PL clubs, so surely teams won’t mind slapping the “Red Bull” brand in front of their team name…

So, which will it be? Red Bull Everton or Red Bull Liverpool?

  1. andyboda - Oct 14, 2013 at 2:39 PM

    While we certainly could use the influx of funds, no Toffee would ever stand for “Red Bull Everton” or the change in the crest that they would probably demand. While a new stadium with their corporate name on it would be a great trade off if it secured the Blue’s financial stability, I think Red Bull would be better served buying a Championship team. Blackburn comes to mind, they seem to value fresh money there.

  2. billobrienschindimple - Oct 14, 2013 at 5:50 PM

    Can’t see either club going this route. FSG aim to keep the heritage and history of Anfield, they are committed to the LFC brand. As much as I like to bash the Toffees, they too are a proud and storied club with no need for a rebrand.

  3. braxtonrob - Oct 14, 2013 at 6:54 PM

    The Everton Red Bull.

    Can you say, ‘Revolutionary War II’.

  4. mdac1012 - Oct 14, 2013 at 7:43 PM

    As both a NYRB fan and a Liverpool fan, I am confident in saying you would probably have an outright riot if Red Bull bought Liverpool and tried to rebrand it Liverpool Red Bulls.

  5. handelaar101 - Oct 15, 2013 at 6:03 AM

    I don;t think many football fans or teams in the Premier League would accept the club selling rights to Red Bull. Newcastle is a prime example of one person tying to re brand an established club, when Mike Ashley changed the stadium name to the Sports Direct Arena.Fans hated it and protested, and are only happy now as current sponsors put the clause in to change the stadium name back to St James’ park.

    Whilst I can understand Red Bull wanting a top flight team that plays in Europe, a worthwhile investment might be not in England, but in Scotland.

    Rangers are poorly managed at board level, and some security and a change of management might help ease some fans. They’ve already been re branded and are climbing the football pyramid in Scotland with ease to get back to where they belong.

    It’s only a matter of time til they are back in the SPL and back challenging for the league with Celtic again, and both teams end up playing in Europe, one in the Champions League and one in the Europa League.

    It might not give an immediate return or what they are looking for in the short term, but Red Bull Rangers does have a ring to it!

  6. soccerbrain - Oct 15, 2013 at 12:29 PM

    The Mirror is a tabloid rag. I can write stories about aliens deciding to buy out the Glazers and making their team the Manchester United Martians, doesn’t make it anymore accurate than that report. Drop Liverpool and Everton from that article and it becomes perhaps a tiny bit more credible (starting from championship may be a little better, but even then look at the flack Cardiff’s and Hull’s owners have faced), but clearly a sensationalist piece meant to drive scousers over the edge.

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