Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Sep 2, 2015, 6:56 PM EDT
Tim Howard looked good for Everton last weekend, but the U.S. coach says it’s too close to the Mexico game to make a change.
Sep 2, 2015, 5:42 PM EDT
The former Chelsea defender is no longer listed on the team’s website and was left out of both the club’s domestic and European squads.
Sep 2, 2015, 4:29 PM EDT
The paperwork was late, and FIFA rejected the deal, but the two sides still wish for it to be completed.
Sep 2, 2015, 3:40 PM EDT
The San Siro wanted Zlatan back, but he is happy in France.
Sep 2, 2015, 2:46 PM EDT
Villa had a very quiet Deadline Day, but they tried to make a splash.
Sep 2, 2015, 2:07 PM EDT
After the match, Noble said it was a tackle that happens “10 times a game” and that he felt it didn’t even deserve a yellow card.
Sep 2, 2015, 1:15 PM EDT
After finishing second in its group thanks to a 3-1 win over the Netherlands, Herzog’s Yanks toppled England’s U-20 team this summer. Now: the U-21s.
Spain’s Del Bosque says De Gea’s Euro spot in trouble without playing time; Speaks on Chelsea’s Costa
Sep 2, 2015, 12:31 PM EDT
“He needs to be professional and move on from this episode,” Del Bosque said of the Manchester United keeper.
Sep 2, 2015, 11:29 AM EDT
Unified Germany hasn’t medaled since 1964 in Tokyo (Bronze). East Germany won gold in 1976.
Sep 2, 2015, 11:12 AM EDT
“The Financial Fair Play today is too complicated to be efficient,” said the Premier League’s longest-tenured manager. “There’s a need to simplify the process.”
Sep 2, 2015, 9:24 AM EDT
Bournemouth took a big hit on transfer deadine day, but it had nothing to do with sales or purchases.
Sep 2, 2015, 8:47 AM EDT
Let’s dig into the figures, at least in terms of the 20 Premier League clubs, including the controversial amount of players on loan from Chelsea.
Sep 2, 2015, 8:16 AM EDT
We’re just a few weeks away from further information on the strength of the cases against Sepp Blatter’s FIFA.
Sep 1, 2015, 10:08 PM EDT
If both sides really wanted to make this transfer happen, they could have. Is it possible neither team wanted the deal to get done?
Sep 1, 2015, 9:37 PM EDT
Based on the Citizens’ form to start the season, it looks like money well spent.
Sep 1, 2015, 9:08 PM EDT
After spending just $20 million this summer on a goalkeeper and a teenager, Arsenal fans want to know what’s going on in the boardroom.
Sep 1, 2015, 8:19 PM EDT
Considering Premier League teams spent more than $1.3 billion on transfers this summer, it’s quite the list.
Sep 1, 2015, 6:30 PM EDT
We all thought they would happen, but with the transfer window now closed, we’re left scratching our heads.
Sep 1, 2015, 5:34 PM EDT
Clear your schedule at 7 p.m. ET for two hours of coverage detailing a wild and crazy Deadline Day in the Premier League. Watch live on NBCSN or online, right here.
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- Manchester United confirm $55 million signing of teenage striker Anthony Martial 0
- Deadline Day transfer rumor roundup: Hector to Chelsea, Berahino to Tottenham 0