Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Aug 27, 2014, 1:02 AM EDT
Red Bulls win their full tournament debut, while Club Améric takes a valuable point on the road.
Aug 26, 2014, 10:14 PM EDT
The rankings have had a big four — LA, RSL, Seattle, and Sporting. That group makes way for two new teams at the top of the PRs.
Aug 26, 2014, 8:20 PM EDT
Three-time Champions League winner adds depth to Roberto Martínez’s attack.
Aug 26, 2014, 7:31 PM EDT
United boss asks fans to withhold judgment on his team’s disappointing start.
Aug 26, 2014, 6:04 PM EDT
Red Devils hit a new low, with three other Premier League clubs bowing out in the competition’s second round.
Aug 26, 2014, 5:06 PM EDT
BATE Borisov and APOEL Nicosía are also into the group stage, with the five final spots to be decided tomorrow.
Aug 26, 2014, 4:27 PM EDT
U.S. Soccer is doing right by its biggest icon. Donovan will be called up for the Oct. 10 game in Connecticut.
Aug 26, 2014, 4:14 PM EDT
For the second time in seven weeks, Thierry Henry takes home our weekly honor.
Aug 26, 2014, 3:30 PM EDT
Why the Jones to New England move would’ve been a whole lot better with a little more transparency. Or a lot more transparency, if you like.
Aug 26, 2014, 2:44 PM EDT
New England got a whole lot better on Tuesday, and the Revs new Designated Player will immediately cause opposition problems in MLS.
Aug 26, 2014, 1:58 PM EDT
Angel Di Maria has cost Manchester United a British transfer record of more than $98 million from Real Madrid.
Aug 26, 2014, 1:12 PM EDT
There’s still time to join up for a year of Fantasy Premier League fun via Yahoo’s free game, but don’t wait too much longer: the points are getting racked up!
Aug 26, 2014, 11:58 AM EDT
Both Kostas Manolas and Mehdi Benatia have been pegged for the Premier League all summer, but the former will head to Roma to take the Bayern-bound latter’s spot.
Aug 26, 2014, 11:27 AM EDT
Tuesday and Wednesday bring 10 second legs for 20 clubs hopeful of the group stage windfall and another step toward glory.
Aug 26, 2014, 10:47 AM EDT
Real Madrid goes to extremes, with only a touch of pink dotting their UEFA Champions League gear.
Aug 26, 2014, 10:21 AM EDT
The Men in Blazers are back for the second week of the Premier League, roaring through the league with breakneck speed and, dare-we-say, banter (not the Moody/Mackay type).
Aug 26, 2014, 9:25 AM EDT
Injuries to Adam Lallana and Ross Barkley further complicate things for Roy Hodgson with a looming Euro qualifier against Switzerland next month
Aug 26, 2014, 8:56 AM EDT
Joe Prince-Wright joins Jenna Corrado to talk up the return of Mario Balotelli to the Premier League.
Aug 26, 2014, 8:45 AM EDT
Toby Alderweireld and Adrien Rabiot join Salomon Kalou and Alex Song as names linked with the Premier League through the rumor mill.
Aug 26, 2014, 7:53 AM EDT
Di Maria is reportedly set for a medical this morning at Old Trafford, and will be unveiled by United shortly afterward.
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