Oct 29, 2013, 6:14 PM EST
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Dec 19, 2014, 11:20 PM EST
Harry Redknapp believes he could be Ravel Morrison’s “last chance” to prove he is ready to play top-flight football.
Dec 19, 2014, 10:25 PM EST
Since returning from injury, the England international has been key to United’s six-game win streak.
Dec 19, 2014, 9:40 PM EST
Rog and Davo are joined by Downton Abbey’s Laura Carmichael, who discusses her short stint selling hot dogs at St. Mary’s and the rivalry between Southampton and Portsmouth.
Dec 19, 2014, 8:50 PM EST
With 45 points through 17 matches, Bayern Munich is having the best season in Bundesliga history.
Dec 19, 2014, 8:00 PM EST
The opening weekend of MLS play features Orlando City SC and New York City FC facing off in a battle of expansion teams.
Dec 19, 2014, 7:10 PM EST
Newcastle and Sunderland may be bitter rivals, but their managers are telling supporters to behave on Sunday.
Dec 19, 2014, 6:20 PM EST
The Blues’ boss said his Belgian playmaker can become a Chelsea legend, but must win titles first.
Dec 19, 2014, 5:30 PM EST
England’s number one keeper finally put pen to paper with a new deal that will keep him at the Etihad until 2019.
Dec 19, 2014, 4:40 PM EST
The Leicester City boss was also fined $15,000 by the FA following his altercation with a fan.
Dec 19, 2014, 3:55 PM EST
CR7 and Howard, it seems, are among the few blessed with tons of talent and even more desire to work.
Dec 19, 2014, 3:20 PM EST
In the Premier League, Brad Guzan is tasked with keeping Manchester United off the scoreboard.
Dec 19, 2014, 2:05 PM EST
Orlando City founder and president Phil Rawlins described Shea as a big addition to the squad.
Dec 19, 2014, 1:43 PM EST
Altidore’s production for his country and in the Eredivisie prove he’s a much better player than his horrible spell at Sunderland.
Dec 19, 2014, 12:52 PM EST
According to The Daily Express, Man Utd’s man if Mats Hummels won’t come over from Borussia Dortmund is Nicolas Otamendi of Valencia.
Dec 19, 2014, 12:00 PM EST
Where and how to watch all the PL games during Week 17.
Dec 19, 2014, 11:38 AM EST
“He had to make a step back in his recovery,” said Southampton boss Ronald Koeman.
Dec 19, 2014, 10:50 AM EST
Villa Park hasn’t been a fortress for the Villans, and that’s underlined when bigger teams visit.
Dec 19, 2014, 10:10 AM EST
Sporting also added Hungarian striker Kristian Nemeth and Haitian mid James Marcellin.
Dec 19, 2014, 10:02 AM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Dec 19, 2014, 9:06 AM EST
Mangala on visitors to the Etihad: “Normally, teams that are coming here play more defensively.”
- MLS announces home openers for 2015 season 0
- Mourinho says Eden Hazard can become an all-time great 1
- After failed odyssey abroad, Brek Shea returns to MLS with Orlando City 3
- Lille, Werder Bremen noted frontrunners for Jozy Altidore’s services 1
- WATCH: Premier League TV schedule – Week 17 0
- Another set back for Southampton: Jay Rodriguez’s nightmare year continues 0