Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Jul 29, 2014, 11:20 PM EDT
“I can only say that I’m very happy at City and at the moment we are talking about a contract,” Dzeko said.
Jul 29, 2014, 10:36 PM EDT
The 3,600 meters of elevation will provide a stiff challenge, with many opposing clubs having fallen victim to the altitude.
Jul 29, 2014, 9:43 PM EDT
Manchester United continued their success in the US with a third consecutive victory.
Jul 29, 2014, 9:01 PM EDT
Sturridge and Ibe step to the mic and hold their own.
Jul 29, 2014, 8:24 PM EDT
In team news, van Gaal has decided to go with his fabled 3-5-2.
Jul 29, 2014, 8:03 PM EDT
In a startling revelation, AS has revealed that Radamel Falcao has begun following three Real Madrid players on Instagram.
Jul 29, 2014, 7:08 PM EDT
Big day for headlines coming out of Southampton but this one looks to be quite promising for Saints fans.
Jul 29, 2014, 6:30 PM EDT
Twenty-seven years after his first stint with Gremio, Luis Felipe Scolari is returning to the Brazilian side as its new manager.
Jul 29, 2014, 6:00 PM EDT
Krkic, who made the $6.7 million move from Barcelona last week, scored a cracker of a first goal for Stoke City.
Jul 29, 2014, 5:25 PM EDT
Tevez’s family was then phoned and told to deliver a ransom of $5,000 (40,000 pesos).
Jul 29, 2014, 4:53 PM EDT
“Every penny of that will be up for reinvestment as transfer fees and wages,” Krueger said.
Jul 29, 2014, 4:03 PM EDT
Where, exactly, Ronaldinho’s future ends up is anyone’s guess.
Jul 29, 2014, 3:22 PM EDT
ICC and MLS action is in full swing in the USA this week. Watch it all online, here.
Jul 29, 2014, 2:57 PM EDT
Jacobson arrives in the Big Apple from Dallas. Will Aquilani join him?
Jul 29, 2014, 2:20 PM EDT
Now Schneiderlin wants out as Saints’ incredible exodus continues to take a turn for the worst.
Jul 29, 2014, 1:58 PM EDT
Despite not winning any silverware last season, Barcelona were big winners off the pitch.
Jul 29, 2014, 1:21 PM EDT
Tevez’s father, Juan Carlos Cabral, is said to have been kidnapped in Buenos Aires and held for ransom.
Jul 29, 2014, 1:15 PM EDT
Southampton duo are going nowhere, despite being linked with Tottenham switch.
Jul 29, 2014, 12:37 PM EDT
Liverpool sign talented Belgian teenager, will loan him back to Lille this season.
Jul 29, 2014, 12:11 PM EDT
Even after calling African players “banana eaters” this man is set lead the Italian FA.
- Watch Live: Manchester United vs. Inter Milan (Lineups and Discuss) 0
- Liverpool complete $17 million signing of Belgian striker Divock Origi 1
- Tim Howard joins NBC Sports’ Premier League broadcast team on multi-year deal 11
- VIDEO: US stars fight – Omar Gonzalez vs. Clint Dempsey, DeAndre Yedlin 6
- Manchester United’s Luke Shaw trains on his own, told he’s “not fit enough” 2
- MLS Snapshot: Seattle Sounders 0-3 LA Galaxy 3