Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Oct 31, 2014, 3:20 PM EDT
Take a look at the rest of the fixtures ahead for Yanks in Europe by heading inside.
Oct 31, 2014, 2:27 PM EDT
New York Red Bulls, Columbus Crew, New England Revolution, FC Dallas, L.A. Galaxy, Seattle Sounders, Real Salt Lake or DC United: Who’s been better?
Oct 31, 2014, 1:42 PM EDT
“This is the biggest derby that I shall manage,” the Manchester United boss told reporters on Friday.
Oct 31, 2014, 12:59 PM EDT
Onyewu has played at QPR, Malaga, Sporting CP, Twente, AC Milan, Newcastle, Standard Liege, La Louviere and Metz since he left Clemson.
Oct 31, 2014, 12:30 PM EDT
Where and how to watch every game during Week 10 of the PL.
Oct 31, 2014, 12:00 PM EDT
City and United tangle at 8am ET on NBCSN this Sunday, and the absence of Silva will be a bonus for Louis van Gaal’s Red Devils.
Diego Costa will be available to Chelsea this weekend, says Jose Mourinho; QPR and Blues to tangle on NBCSN
Oct 31, 2014, 11:26 AM EDT
Chelsea and QPR kick-off at 11am ET on NBCSN this Saturday.
Oct 31, 2014, 11:10 AM EDT
Here’s how PST’s editor and lead writer sees things panning out this weekend.
Oct 31, 2014, 10:30 AM EDT
We are a quarter of the way through the season. Scary, right? Anyway, here’s our latest rankings of power.
Oct 31, 2014, 10:21 AM EDT
“Some weren’t in the European finals, some weren’t even domestic champions,” said Jesus. Others were, and weren’t nominated. We’ll give out some props.
Oct 31, 2014, 9:40 AM EDT
Suddenly-hot Newcastle United put their three-match win streak on the line when they host Liverpool on Saturday morning.
Oct 31, 2014, 8:40 AM EDT
Bradley Wright-Phillips netted twice in the final 13 minutes and Sporting KC coach Peter Vermes was left to explain the loss.
Oct 31, 2014, 7:47 AM EDT
It’s difficult to imagine him playing in a different shirt, but one-club men grow more rare by the season.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
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