Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Jul 22, 2014, 10:56 AM EDT
Second time around, Dunga will lead Brazil’s new era.
Jul 22, 2014, 10:05 AM EDT
What do you get for $107 million in today’s world? A red-hot 23-year-old Colombian striker, that’s what.
Jul 22, 2014, 9:25 AM EDT
Klopp says Hummels is not for sale… not at the price reported anyway.
Jul 22, 2014, 8:51 AM EDT
James is officially a Real Madrid player.
Jul 22, 2014, 8:42 AM EDT
Douglas Costa: “We all run a deadly risk if we are in the region.”
Jul 22, 2014, 7:49 AM EDT
Will the Colombian winger be heading to Old Trafford this summer?
Jul 22, 2014, 12:10 AM EDT
23-year-old will complete his $107 million move and be introduced at the Santiago Bernabéu.
Jul 21, 2014, 11:09 PM EDT
A Davies-for-Sigurdsson swap and the purchase of the Ecudorian winger will give Garry Monk a glut of options in attacking midfield.
Jul 21, 2014, 10:04 PM EDT
While six World Cup stars will miss the tour, the Citizens still bring a talented squad to the U.S.
Jul 21, 2014, 9:25 PM EDT
The Spanish midfielder is expected to return to Spain this week to finalize his departure from the club.
Jul 21, 2014, 7:58 PM EDT
Honduran midfielder will miss six to eight months.
Jul 21, 2014, 6:51 PM EDT
Group is pushing for a $160-$200 million venue, claiming to be on MLS’s “short list.”
Jul 21, 2014, 5:22 PM EDT
The 17-year-old potential U.S. international played along side Aaron Ramsey and About Diaby on Saturday.
Jul 21, 2014, 4:32 PM EDT
How does a player who snared four goals in two games miss out? Robbie Keane came up just short.
Jul 21, 2014, 3:45 PM EDT
The findings were due in late July, but will have to wait. Will Qatar and Russia hold onto their World Cup hosting duties?
Jul 21, 2014, 3:15 PM EDT
Those in New Jersey and Portland could see a whole lot of Julian Green in the next couple weeks.
Jul 21, 2014, 3:00 PM EDT
Relive five of Stevie G’s best goals over his 14-year England career.
Jul 21, 2014, 2:45 PM EDT
An amusing video of NYC accents atop the US national anthem gives Arsenal a victory in viral video.
Jul 21, 2014, 2:30 PM EDT
Will Wazza take the armband from Stevie G? Not so fast, there are some other chaps to contemplate first…
Jul 21, 2014, 2:00 PM EDT
No goals for Americans south of the border, but there was plenty of actions as the 2014 Apertura took its first steps.
- Real Madrid sign James Rodriguez for $107 million 2
- Xavi Hernández reportedly inching closer to New York City FC 10
- New report kicks off another round of Las Vegas expansion talk for MLS 5
- PST’s Major League Soccer Player of the Week: Sporting Kansas City’s Benny Feilhaber 0
- Qatar/Russia World Cup bidding investigation delayed until September 6
- Report: Bayern Munich confirms Julian Green on first team for US trip 10