Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
May 24, 2015, 4:25 PM EDT
Dortmund has its first signing in the post-Klopp era.
May 24, 2015, 4:00 PM EDT
With 90 minutes at Wembley to prove they’re worthy of the Premier League, the third and fourth place finishers in the Championship do battle with promotion on the line.
May 24, 2015, 3:00 PM EDT
In case you missed anything, here’s what happened on the final day of the PL season.
May 24, 2015, 2:36 PM EDT
The club won just three of its final 14 matches, nosediving out of a Champions League position and leaving the manager without a job.
May 24, 2015, 2:15 PM EDT
Red Devils boss talks about the futures of DDG and Falcao.
May 24, 2015, 2:07 PM EDT
This summer will be key, especially if Middlesbrough brings another set of Northeast Derbies to the Premier League. What’s next for Newcastle?
May 24, 2015, 1:45 PM EDT
Arsenal finished the season in third place and put on a good showing in their final match of the season.
May 24, 2015, 1:21 PM EDT
It was almost like Stoke wanted him to score.
May 24, 2015, 1:20 PM EDT
After 380 PL games, here’s how things finished.
May 24, 2015, 1:04 PM EDT
The Liverpool manager knows he could have hurt his position today with a 6-1 thumping at the hands of Stoke City on the season’s final day.
May 24, 2015, 1:03 PM EDT
The Blues hoist the trophy in front of their own fans in west London.
May 24, 2015, 12:45 PM EDT
Hull spent on Abel Hernandez and others in a relatively splashy summer, but still sink into the second tier.
May 24, 2015, 12:36 PM EDT
A resilient John Carver, buoyed by Newcastle United avoiding the drop, has reiterated his desire to lead the Premier League club.
May 24, 2015, 12:35 PM EDT
Clarets sign off with a win as Villa go into FA Cup final on the back of two-straight defeats.
May 24, 2015, 12:27 PM EDT
West Ham released a statement on Allardyce’s removal seconds after Sunday’s final whistle.
May 24, 2015, 12:24 PM EDT
Saints must wait for Europa League spot, as Lampard signs off in style.
May 24, 2015, 12:18 PM EDT
Tigers relegated after throwing everything at United.
May 24, 2015, 12:15 PM EDT
Kane nodded home an Eric Dier cross to give Spurs a lead, and Tottenham controlled possession for most of the match in holding on for all three points.
May 24, 2015, 12:08 PM EDT
Marouane Chamakh netted the only goal of a relatively friendly match before injuring himself shortly after.
May 24, 2015, 12:05 PM EDT
Brand new England call-up Jamie Vardy scored in the 16th minute and fellow Foxes Marc Albrighton, Leonardo Ulloa and Esteban Cambiasso also scored in a 4-1 win.
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