Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Mar 31, 2015, 9:26 PM EDT
As bizarre as this is to read, Michael Bradley didn’t register a single helper for the States until 2011. In the Klinsmann era, he has 12.
Mar 31, 2015, 8:07 PM EDT
It was out of character for Altidore, who hadn’t received a red card for club or country since he was with AZ Alkmaar in 2012.
Mar 31, 2015, 7:17 PM EDT
With the deal Porto have turned another big profit. See this incredible list below, as the Portuguese club giants have made close to $423 million.
Mar 31, 2015, 6:20 PM EDT
It was a busy couple days for friendlies outside of the draw between Switzerland and the USMNT, with some MLSers doing work in the mix.
Mar 31, 2015, 5:27 PM EDT
Tottenham Hotspur could have new, improved digs as soon as the 2018-19 season, according to the BBC.
Mar 31, 2015, 4:38 PM EDT
Though Wayne Rooney had a series of good chances including a struck crossbar, it was the Tottenham man who beat Gianluigi Buffon to tie things up.
Mar 31, 2015, 3:47 PM EDT
What would the price tag be for the German star if he skipped Dortmund for Old Trafford?
Mar 31, 2015, 2:50 PM EDT
Here are three points and a bonus reminder from the Yanks’ final match until April 15 in Texas against Mexico.
Mar 31, 2015, 2:01 PM EDT
Another late goal denies the USMNT victory.
Mar 31, 2015, 1:07 PM EDT
Shea does his best Gareth Bale impression.
Mar 31, 2015, 12:49 PM EDT
Messi’s right foot is still giving him some bother.
Mar 31, 2015, 11:16 AM EDT
Klinsmann makes changes to team who lost to Denmark, switches up formation.
Mar 31, 2015, 10:56 AM EDT
Could Di Maria be on his way out of Old Trafford after just one season?
Mar 31, 2015, 10:02 AM EDT
Plenty of intriguing questions surrounding the USMNT picture ahead of Tuesday’s game against the Swiss.
Mar 31, 2015, 9:40 AM EDT
Top European teams will get extra revenue from Champions League, Europa League from next season.
Mar 31, 2015, 8:45 AM EDT
Three out of five ain’t bad, right?
Mar 31, 2015, 7:57 AM EDT
Messi tops list of forwards in Europe.
USMNT vs Switzerland preview: Last time they met, Michael Bradley scored the winner with a full head of hair
Mar 30, 2015, 11:07 PM EDT
Maurice Edu and Danny Szetela helped the goal get going, and Bradley was barely more than 20 years old.
- On Jurgen Klinsmann and Michael Bradley and “playing out of position” 1
- Three things we learned from the USMNT’s late 1-1 draw in Switzerland 1
- Player ratings: Stars and flops for the USMNT in 1-1 draw at Switzerland 8
- Switzerland 1-1 USMNT: Another late equalizer cancels out Shea’s stunner 3
- VIDEO: Watch Brek Shea’s stunning free kick for USA against Switzerland 2
- Lineups out for USMNT vs. Switzerland: Williams, Morales, Shea come in; diamond in midfield 2