Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Aug 1, 2014, 9:59 AM EDT
West Ham, Crystal Palace and Newcastle have all added players for 2014/15, according to reports.
Aug 1, 2014, 9:23 AM EDT
Would City’s best prospects playing in MLS be a boon for the league, or lend the league a minor league image it’s trying to escape?
Aug 1, 2014, 8:36 AM EDT
Alberto Moreno of Sevilla is the key cog of the pair, appearing 40-plus times for Sevilla in its run across La Liga and the Europa League.
Aug 1, 2014, 7:57 AM EDT
Brazilian outlet UOL says Ronaldinho could be on his way to Major League Soccer, as the Red Bulls up the ante in NY rivalry.
Aug 1, 2014, 1:03 AM EDT
A nine-match weekend sees MLS return to NBC, with NBCSN set to broadcast games in Kansas City, San Francisco.
Jul 31, 2014, 10:07 PM EDT
Manager remains insistent the Spanish international will stay at Stamford Bridge.
Jul 31, 2014, 9:03 PM EDT
Successful procedure marks the end of John’s 2014 hopes.
Jul 31, 2014, 8:12 PM EDT
De Laurentiis confirms the partenopei’s interest in the afro-laden star.
Jul 31, 2014, 7:22 PM EDT
Toe injury to sideline the U.S. international for an estimated 10 games.
Jul 31, 2014, 6:31 PM EDT
No. 1: Eddie Johnson. No. 2: These new-fangled rules.
Jul 31, 2014, 6:02 PM EDT
Young Americans set to blaze trail in La Liga academies.
Jul 31, 2014, 5:39 PM EDT
San Lorenzo is in Copa’s finals, but Piatti is unlikely to join them.
Jul 31, 2014, 5:14 PM EDT
Two players who spent plenty of time on the sidelines last season are pushing to be integral parts of Manuel Pellegrini’s plans.
Jul 31, 2014, 4:42 PM EDT
29-year-old Argentina arrives from Tigre, becoming the club’s third Designated Player of all-time.
Jul 31, 2014, 4:10 PM EDT
Everton’s frugality gave way to necessity. Is Lukaku worth it the serious cash they splashed?
Jul 31, 2014, 3:21 PM EDT
Remember when Marco Reus, Dries Mertens and Leighton Baines solidified Manchester United’s status in Europe? Us neither.
Jul 31, 2014, 2:56 PM EDT
Cristiano Ronaldo and Christopher Renzi are looking horns over the CR7 trademark.
Jul 31, 2014, 2:25 PM EDT
Guillermo Ochoa starred in the 2014 World Cup for Mexico, and now will try to fill Willy Caballero’s shoes at Malaga.
Jul 31, 2014, 2:08 PM EDT
As deadly virus continues to spread, the Seychelles refuse to let Sierra Leone travel for qualifier.
Jul 31, 2014, 1:50 PM EDT
Seydou Keita has left Barcelona, but being in a different league has not stopped the animosity between the AS Roma midfielder and Real Madrid’s Pepe.
- New York City FC could be a proving ground for Man City youth 0
- Report: Red Bulls meet Ronaldinho’s reps; Reunion with Henry coming? 1
- MLS weekend preview: Conference leaders, surging Galaxy take to NBC, NBCSN 0
- Matías Pérez García announced, becomes third Designated Player in San Jose history 0
- Is Everton’s new striker Romelu Lukaku worth $47 million? 8
- Simeone praises Klinsmann’s US program that “seduces us as coaches” 6