Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Mar 9, 2014, 2:05 PM EDT
At least one of Wigan, Hull City or Sheffield United will make the FA Cup final as the quarterfinals are complete and the semifinal draw is out.
Mar 9, 2014, 1:37 PM EDT
In the midst of a 4-match winless skid in the Bundesliga – 5 if you include the Champions League drubbing by PSG – Bayer Leverkusen now lose a key midfield component.
Mar 9, 2014, 11:54 AM EDT
An offshore Swiss bank account has betrayed the 62-year-old as he faces 10 years in prison.
Mar 9, 2014, 10:23 AM EDT
Jozy Altidore was left out of the Sunderland squad today thanks to a knock he picked up in training, but this season as a whole has been a train wreck.
Mar 9, 2014, 9:26 AM EDT
According to the player’s agent and brother, an English club – and possibly multiple – made a large offer for the defender, but he is happy at Real Madrid.
Mar 9, 2014, 8:53 AM EDT
Because there’s still hope for humanity, a player convinces the referee he wasn’t taken down in the box and that a penalty shouldn’t be awarded
Mar 9, 2014, 7:34 AM EDT
Two goals from players in their Major League Soccer debuts crack our first Top 5 list.
Mar 9, 2014, 7:02 AM EDT
Will Bruin, Federico Higuaín, and Kenny Miller each scored two goals as a cagey start transformed into fireworks.
Gastón Fernández pays immediate dividends for Portland, but don’t overlook a strong night from Philadelphia
Mar 9, 2014, 6:10 AM EDT
“La Gata’s” late heroics can’t overshadow a strong start for the new-look Union.
Mar 9, 2014, 5:25 AM EDT
MLS’s best forward had a very non-best night on Saturday, with his inability to convert a late penalty kick costing his team in Carson.
Mar 9, 2014, 4:02 AM EDT
The former Canadian international drew a late penalty in the Galaxy’s loss to RSL.
Mar 9, 2014, 12:18 AM EDT
Holding serve was enough in game one under their new coach, with Dallas’s big three threat delivering against the Impact.
Mar 8, 2014, 10:18 PM EDT
They finished last year at opposite ends of the East. On Saturday, D.C. and New York both stumbled in their 2014 openers.
Mar 8, 2014, 9:34 PM EDT
After a downturn in 2013, Houston’s main attacking threat has already bagged two.
Mar 8, 2014, 8:45 PM EDT
The 35-year-old, four-time Best XI midfielder is left looking for his fourth team in three seasons.
Mar 8, 2014, 7:33 PM EDT
CONCACAF Champions League mattered, Seattle will need more time, and Sporting plays to type in MLS opener.
Mar 8, 2014, 6:20 PM EDT
On his fifth team in five years, Barrett delivered Saturday for Seattle.
Mar 8, 2014, 5:33 PM EDT
Late match chaos produced 2014′s first point of drama, with the veteran journeyman giving Seattle a perfect start.
Mar 8, 2014, 4:21 PM EDT
Bayern dominated once again, scoring six against Wolfsburg, while Schalke proved they’re still able to dominate matches by scoring four.
Mar 8, 2014, 3:59 PM EDT
Four decades of soccer in the Pacific Northwest were celebrated at CenturyLink Field.
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- Atlantic crushed: D.C. United, New York open the season with three-goal losses 2
- Stoppage time goal gives Seattle 1-0 opening day win over Sporting Kansas City (video) 10
- Premier League Roundup: Chelsea clear at the top, Manchester United click, Cardiff bag huge win 0
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- Liverpool is Ready to Spend $100 Million in Summer Transfers
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- Dynamo Shut Out the Revs as Bruin Scores a Pair
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