Oct 29, 2013, 6:14 PM EST
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Jan 30, 2015, 10:59 PM EST
Bayern Munich head man Pep Guardiola sees where his squad went wrong in its 4-1 defeat against Bundesliga opponent VfL Wolfsburg.
Jan 30, 2015, 9:48 PM EST
Roy Keane is at the forefront of trouble again.
Jan 30, 2015, 9:08 PM EST
Preview of a previously eye-catching match, Manchester City v. Leicester City, tomorrow morning on NBCSN.
Jan 30, 2015, 7:49 PM EST
The Men in Blazers are at it again.
Jan 30, 2015, 7:00 PM EST
Danny Ings looks poised to stay at Burnley due to a certain transfer rule that would block his departure to Liverpool.
Jan 30, 2015, 6:05 PM EST
United States and Borussia Dortmund II’s Joe Gyau underwent another surgery on his torn meniscus, and he could be done for the season.
Jan 30, 2015, 5:20 PM EST
Real Madrid midfielder Gareth Bale will replace Cristiano Ronaldo as the current world’s best player will serve a two-match ban coming from last week’s tilt vs. Cordoba.
Jan 30, 2015, 4:35 PM EST
Preview of Hull City vs. Newcastle on NBSCN this Saturday morning.
Jan 30, 2015, 3:45 PM EST
Juan Agudelo is back with Major League Soccer’s New England Revolution, and amidst a few possible issues, there is no reason his addition cannot help guide Jay Heaps’ side to victorious ways in the East.
Jan 30, 2015, 3:07 PM EST
Let’s take a gander at how things may’ve changed since JPW checked the needs earlier this month.
Jan 30, 2015, 2:00 PM EST
Where and how to watch every PL game during Week 23, here.
Jan 30, 2015, 1:48 PM EST
If my math’s right, and it probably isn’t, close to 10 percent of the world’s population will watch Manchester City visit Chelsea on Saturday.
Jan 30, 2015, 1:06 PM EST
The Socceroos have received a single goal from nine other players in a bid to become the first hosts to win the Asian Cup since Japan in 1992.
Jan 30, 2015, 12:52 PM EST
Cameron talks about his love for the Pats, growing up in Boston and more in his latest dispatch from England.
Jan 30, 2015, 12:22 PM EST
PST’s Joe Prince-Wright and Mike Prindiville sit down to talk Lampard vs. Chelsea in this week’s PST Extra, with a little Diego Costa suspension talk as well.
Jan 30, 2015, 12:02 PM EST
PST’s Lead Writer and Editor predicts the winners and losers in Week 23.
Jan 30, 2015, 11:40 AM EST
There are big ones, and there are bigger ones… and this one’s a doozy.
Jan 30, 2015, 10:54 AM EST
There’s quite a bit of saccharine in this perfect PR story, but it’s a cool tale nonetheless.
Jan 30, 2015, 10:19 AM EST
“We have more 49ers season ticket holders in Sacramento than we do in San Francisco,” the 49ers CEO said
Jan 30, 2015, 9:33 AM EST
The Manchester City manager made the comments during the pre-Chelsea press conference on Friday.
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