Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
Oct 30, 2014, 2:49 PM EDT
In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.
Oct 30, 2014, 2:25 PM EDT
So who do you have tonight: the Red Bulls or the champs?
Oct 30, 2014, 1:35 PM EDT
Mike Prindiville and Joe Prince-Wright join Jenna Corrado to discuss the Manchester Derby between Manchester United and Manchester City.
Oct 30, 2014, 12:38 PM EDT
Like Steve McQueen in “Papillon,” only nattily-attired, the Newcastle United manager just seems to be constantly yelling out, “Hey… I’m still here.”
Oct 30, 2014, 12:09 PM EDT
He’s being linked with Swansea City, though club chairman Huw Jenkins said while the club is entertaining investors, any specific names would be “pure speculation.”
Oct 30, 2014, 11:15 AM EDT
The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
Oct 30, 2014, 9:51 AM EDT
“I’ve got 30 and 34-year-olds in my locker room in tears because we feel it’s been unfairly taken away from us,” said coach Carl Robinson.
Oct 30, 2014, 9:02 AM EDT
And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.
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- PST Extra: Getting you ready for The Manchester Derby (video) 0
- European clubs propose later domestic Cup finals, April-May World Cup in 2022 4
- Rumors know no window: Liverpool after Reus, Manchester United wants Draxler 2
- VIDEO: Hugely-controversial call sees FC Dallas past Vancouver in playoffs. Your vote? 12
- Timbers’ Steve Zakuani announces retirement from professional soccer 3