Oct 29, 2013, 6:14 PM EST
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Nov 28, 2014, 11:10 PM EST
A Carlos Vela hat trick helped the ex-Manchester United manager earn his first win in La Liga.
Nov 28, 2014, 10:15 PM EST
Loius van Gaal’s side received a huge boost with the news of the return of injured stars Radamel Falcao and Maros Rojo.
Nov 28, 2014, 9:05 PM EST
With Bradley Wright-Phillips out due to yellow card accumulation, it could be up to Tim Cahill to produce for New York.
Nov 28, 2014, 8:10 PM EST
Cristiano Ronaldo’s club was upset after the UEFA president said he believed a world champion should win the Ballon d’Or.
Nov 28, 2014, 7:04 PM EST
According to Gary Neville, there may soon be a changing of the guards for best goalkeeper in the world.
Nov 28, 2014, 6:13 PM EST
No team has been hit harder by injuries than Arsenal, who will look to bolster their squad during the January transfer window.
Nov 28, 2014, 5:20 PM EST
Tottenham’s Europa League match against Partizan Belgrade was briefly suspended after multiple fans stormed the pitch.
Nov 28, 2014, 4:30 PM EST
Sunderland face a daunting task as they host a Chelsea side that hasn’t lost since a friendly on August 3rd.
Nov 28, 2014, 3:50 PM EST
Cameron talks turkey, playing at one of his favorite stadiums, sickness bugs and more in his first piece for PST.
Nov 28, 2014, 3:07 PM EST
LVG is bringing managerial swagger back to Old Trafford.
Nov 28, 2014, 2:13 PM EST
It’s no surprise that the Liverpool manager is feeling the heat after the Reds 12th place start.
Nov 28, 2014, 2:00 PM EST
Here’s how PST’s lead writer and editor sees things panning out this weekend.
Nov 28, 2014, 1:20 PM EST
It’s a vibrant and informative take on the big following in Seattle, one that even Sounders haters can respect for its size, dedication and creativity.
Nov 28, 2014, 12:35 PM EST
Top Four and Bottom Three match-ups take the battle for Premier League places to a different level this weekend.
Nov 28, 2014, 12:00 PM EST
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Nov 28, 2014, 11:52 AM EST
Hull City is looking for a historic win when they visit surging Manchester United on Saturday.
Nov 28, 2014, 11:01 AM EST
We pick three clubs in three countries that could be a landing spot for the out-of-favor Sunderland striker in the January transfer window.
Nov 28, 2014, 10:10 AM EST
The Baggies are coming off losses to Chelsea and Newcastle, and are four points back of eighth place Arsenal. The NBCSN match kicks at 745am ET.
Nov 28, 2014, 9:37 AM EST
Spain (4) and Germany (3) are the only nations with multiple members.
Nov 28, 2014, 8:35 AM EST
Manchester United’s legendary midfielder will stay in his assistant coach role for Ireland, spend more time with his family.
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