Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Apr 16, 2014, 5:40 PM EDT
Real win Copa del Rey as Barcelona’s bad run continues:
Apr 16, 2014, 5:26 PM EDT
One more spot in MLS’s planned expansion is gone, with Atlanta set to begin play in 2017.
Apr 16, 2014, 4:52 PM EDT
Two late goals gave Sunderland a lead, one City pulled back just before full-time.
Apr 16, 2014, 4:51 PM EDT
Eagles soar to safety, but Everton’s Champions League dreams are in ruins:
Apr 16, 2014, 3:37 PM EDT
Two of Serie A’s most productive scorers may not be at this summer’s World Cup. Llorente wonders why.
Apr 16, 2014, 2:56 PM EDT
Which Liverpool player picked up the Player of the Week accolade?
Apr 16, 2014, 2:44 PM EDT
Both sides look to cash in on matches in hand at the Etihad.
Apr 16, 2014, 2:25 PM EDT
Can Tim Howard and the Toffees win their eighth-straight game? Watch live online, right here:
Apr 16, 2014, 2:00 PM EDT
Having MLS teams share their home with NFL sides could be a smart move ahead of the next wave of expansion:
Apr 16, 2014, 1:28 PM EDT
Find out who made the PL Team of the Week, right here:
Apr 16, 2014, 12:35 PM EDT
Two PL matches take place on Wednesday, with both set to impact the top and bottom of the standings:
Apr 16, 2014, 12:04 PM EDT
Are you ready to get ‘Duff-ed?’
Apr 16, 2014, 11:15 AM EDT
Watch all 10 PL games across 10 different channels on final day of the season. All the details, right here:
Apr 16, 2014, 11:00 AM EDT
PlayStation, mafia-style fights, Gattuso and not feeling pressure… welcome to the extremely cool world of Pirlo:
Apr 16, 2014, 10:16 AM EDT
Ahead of their cup final with Real Madrid, here’s why Barca must prevail:
Apr 16, 2014, 8:57 AM EDT
MLS heading to the Twin Cities?
Apr 16, 2014, 7:58 AM EDT
Kroos’ camp say he won’t move on until 2015, as Bayern and United scrap over German star.
Apr 16, 2014, 7:15 AM EDT
The top 10 best paid sports teams in the world revealed. Find out who pays the most, right here:
Apr 15, 2014, 11:10 PM EDT
Mexico’s top two teams reach halftime of their two-legged final, with leg two kickoff next Wednesday in Toluca.
Apr 15, 2014, 9:42 PM EDT
The top four remain unchanged, while Houston, New England, and Portland make big shifts on this week’s chart.
- Real Madrid beat Barcelona to win Copa del Rey, as Bale’s brilliance seals it 0
- It’s official: Atlanta gets Major League Soccer’s 22nd franchise 1
- Manchester City 2-2 Sunderland: Two Wickham goals, late Nasri equalizer leave sides even 1
- Everton 2-3 Crystal Palace: Toffees’ top four hopes take huge hit 4
- Ahead of Atlanta’s expected MLS entry, are NFL stadium shares the way to go? 9
- Premier League Preview: Man City host Sunderland, Everton face Palace 0