Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
May 27, 2015, 9:40 AM EDT
Sepp Blatter has served as president for 17 years and is expected to easily win reelection.
May 27, 2015, 9:00 AM EDT
Let’s take a walk through the six yard box with the Premier League’s 10 best ‘keepers for 2014-15.
May 27, 2015, 8:30 AM EDT
A press conference is scheduled to be held at 10:30 a.m. ET from the U.S. Department of Justice.
May 27, 2015, 7:52 AM EDT
Texas has been hit with massive flooding that has left at least 19 dead, as soccer takes a backseat.
May 27, 2015, 6:55 AM EDT
Attorney General Loretta E. Lynch speaks about the FBI’s investigation into widespread allegations of corruption at FIFA.
FIFA fallout continues: Swiss authorities open criminal proceedings into allocation of 2018, 2022 World Cups
May 27, 2015, 6:08 AM EDT
Mark down May 27, 2015 as perhaps the lowest point in FIFA’s history.
May 27, 2015, 5:20 AM EDT
FIFA officials from CONCACAF region and South America dominate the FBI’s wanted list.
May 27, 2015, 12:44 AM EDT
An unprecedented blow to the upper tier of FIFA’s personnel structure could be the beginning of a sweeping takedown of the organization’s corrupt inner workings.
May 26, 2015, 11:17 PM EDT
Toronto FC has put a “projected Starting XI” on Twitter, one that includes Michael Bradley and Sebastian Giovinco.
May 26, 2015, 10:28 PM EDT
Well, the Premier League season has been over for a solid 59 hours, and we shouldn’t let it get to 60 without digging through the muck that is the transfer rumor mill.
May 26, 2015, 9:30 PM EDT
All-in-all, he’s played for 11 clubs — four on loan — and only one for more than 30 matches (Standard Liege).
May 26, 2015, 8:36 PM EDT
He finished off the speech with a brilliant line regarding Chelsea, “They played from August till May and sometimes they brought the bus.”
May 26, 2015, 7:47 PM EDT
Chicharito’s career will make an interesting case study when all’s said and done.
May 26, 2015, 6:42 PM EDT
“Surely he knows … that outside of the voting chambers, that the world … the players and supporters, want change,” Delaney said.
May 26, 2015, 5:51 PM EDT
The USMNT faces Germany on June 10 in Cologne after a June 5 date at Amsterdam Arena against the Netherlands.
May 26, 2015, 5:00 PM EDT
A great deal of clubs can find young talent on our list, as the 2014-15 season review continues.
May 26, 2015, 4:33 PM EDT
Napoli finished fourth in Serie A, and made it to the Europa League semifinal before being bounced by Dnipro.
May 26, 2015, 3:41 PM EDT
This list will tend to include more high-profile names than low-risk moves that didn’t pan out.
May 26, 2015, 2:38 PM EDT
Find out which 11 players shone during the final matchday of the 2014-15 PL season.
May 26, 2015, 1:20 PM EDT
The grades are in… Let’s see who is top of the class.
- FBI, US Department of Justice issues damning statement on FIFA, details corruption investigation 5
- FIFA fallout continues: Swiss authorities open criminal proceedings into allocation of 2018, 2022 World Cups 0
- Nine FIFA officials, including CONCACAF president, arrested in Switzerland during dawn raids 7
- Report: Multiple FIFA officials arrested in Zurich, will be extradited to United States 5
- Mourinho rips Top 4 rivals at awards dinner; Takes extra shot at Wenger’s Arsenal 2
- Premier League Grades: How did each team fare in 2014-15? 7