Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Apr 27, 2015, 10:45 PM EDT
Sometimes words can’t be used to express emotions, so this team resorted to throwing wild haymakers instead.
Apr 27, 2015, 9:10 PM EDT
A friendly reminder that we’re all entirely too knee-jerk with our reactions these days.
Apr 27, 2015, 7:15 PM EDT
This one is an absolute beauty from Bobby Wood, who’s doing his part to keep Erzgebirge Aue from being relegated out of 2. Bundesliga.
Apr 27, 2015, 6:00 PM EDT
Freddy made his second appearance for KuPS last week, and dare we say it, he looked pretty good. See for yourself.
Apr 27, 2015, 4:55 PM EDT
Only an all-time historic meltdown of epic proportions can keep Bournemouth out of the Premier League now.
Apr 27, 2015, 4:15 PM EDT
Maybe the best player in MLS that you don’t know about, it’s time to recognize Ethan Finlay.
Apr 27, 2015, 3:30 PM EDT
28 goals in 9 games means choices aplenty for this week’s MLS Team of the Week.
Apr 27, 2015, 3:11 PM EDT
Now 21-year-old midfielder John McGinn is set for three weeks on the sidelines, though he also has a heck of a story.
Apr 27, 2015, 2:18 PM EDT
The 29-year-old Belgian center back joins a unit which has conceded just 19 goals in La Liga play, the best total in the league by six goals.
Apr 27, 2015, 1:35 PM EDT
Hazard is now the PFA’s reigning Player of the Year. We doubt very much this video will make his peers think they voted incorrectly.
Apr 27, 2015, 1:16 PM EDT
Backup keeper Erik Kronberg is ineligible for the competition since he was a part of Sporting KC earlier in the tournament.
Apr 27, 2015, 12:07 PM EDT
The headlines aren’t being kind to Newcastle on Monday morning, and it seems their manager is sick of his players’ performance and grief from supporters.
Apr 27, 2015, 11:08 AM EDT
True to form, the West is leading. Perhaps not to expectations, but leading nonetheless.
Apr 27, 2015, 10:35 AM EDT
PST’s Lead Writer and Editor takes an alternative look at Week 34 in the PL.
Apr 27, 2015, 10:10 AM EDT
Find out which club put forth a performance that was second to none in Round 34 of the Premier League.
MLS official squashes rumor of emergency intra-MLS goalkeeper loan for CONCACAF Champions League final
Apr 27, 2015, 9:21 AM EDT
A potential week-long loan of Chicago Fire goalkeeper Sean Johnson to the Montreal Impact for this Wednesday’s second leg of the CONCACAF Champions League final against Club America is not going to happen.
Apr 27, 2015, 8:35 AM EDT
Find out whose star shone above the rest in the Premier League this weekend.
Apr 27, 2015, 8:08 AM EDT
Elton John. American skippers and Harry Potter. Get to know the Hornets ahead of their PL return.
Apr 27, 2015, 7:50 AM EDT
Sturridge and Luis Suarez registered 52 PL goals last season. Liverpool as a team has 47 this season.
Apr 26, 2015, 11:50 PM EDT
Final: Sounders 1-0 Timbers
- MLS Player of the Week — Week 8: Columbus Crew SC’s Ethan Finlay 0
- MLS Team of the Week — Stars of Week 8 0
- Not even allowed an appeal: CONCACAF confirms Bush suspension for Champions League final 2
- Premier League Playback: Chelsea brilliant, not boring, as title inches closer 0
- MLS official squashes rumor of emergency intra-MLS goalkeeper loan for CONCACAF Champions League final 11
- VIDEO: Premier League Player of the Week — Round 34 0