Oct 29, 2013, 6:14 PM EDT
Here’s what we know about David Beckham the player: his array of handlers at 19 Entertainment were always tops about keeping the global icon in the news. Even when there wasn’t much newsiness in the “news,” they faithfully, skillfully worked the media levers to keep the man’s Q rating and brand appeal at military grade strength.
And here’s what we are discovering about Beckham’s post-playing days: nothing is going to change as far as keeping his name in the news and handlers skillfully working the media levers.
To wit: About once a month or so, we read about David Beckham, MLS expansion and Miami. It’s pretty much always the same story, with possibly just a smidge of new info.
But that’s the evil genius of Simon Fuller and 19 Entertainment: They know how it all works, how to inch the story forward ever so slowly – always keeping the batteries fresh and the lights illuminating Beckham’s brand machine.
Today comes the latest clicks driver, the next story that says, essentially, “David Beckham wants an MLS expansion franchise, and it will probably be in Miami.” This one is from Associated Press’ UK-based reporter Rob Harris.
This is no criticism on Harris. Any reporter who can move the story along, even a little, is a fool not to exploit the opportunity. And this one does say that Beckham has “picked Miami.” That, coming from an unnamed source, scoots the story forward just a bit.
Thing is, that is far, far from official; more on that in a second.
Harris also reported that Fuller, of “American Idol” creation fame, “will be a significant shareholder.” Truth is, Fuller has long been significantly involved in every major Beckham business venture, and he was always going to be involved here at some level.
I spoke to MLS executive vice president Dan Courtemanche late this afternoon. He told me Beckham has yet to reveal the particular makeup of his ownership group.
Courtemanche declined to say whether Beckham had made any official proclamations to MLS of Miami as the primary target.
“We are continuing our discussions with David Beckham regarding future ownership of an MLS expansion team,” Courtemanche said. “Our policy regarding discussions with potential expansion team owners is that we keep those conversations private until the individuals we are speaking with decide they want to go public with their plans. Thus, it is more appropriate for David Beckham to comment on his plans.”
My guess: Beckham can say today that Miami is it, his one true MLS expansion love! That he adores Miami and wants to be in the land of pastels and believes South Florida soon will be Seattle, Portland and Toronto FC (circa 2008) all rolled into one.
But if Beckham runs more numbers and decides tomorrow that Miami just doesn’t work, for whatever reason, he can certainly change his mind. MLS isn’t going to turn the man down – well, MLS can’t contractually, even if it wanted to – because the object of Beckham’s geographical affections has shifted elsewhere.
In other words, if the next Beckham-MLS expansion story says he is now considering San Diego or San Francisco or San Antonio or wherever, MLS will probably respond with, “Sounds good. … Let’s get a look at that stadium plan!”
And if Beckham does such a thing, that will make a good story for Fuller or one of his 19 Entertainment handlers to leak, too.
Mar 12, 2014, 1:02 PM EDT
PST’s caught exclusively with Ralph Krueger, as the former NHL coach takes up the lead role at Premier League side Southampton:
Loic Remy wants Champions League club, says rape allegations kept him from bigger club than Newcastle
Mar 12, 2014, 12:35 PM EDT
“That case cooled down a lot of clubs and I was lucky to come to Newcastle, a very great club that I thank,” Remy said.
Mar 12, 2014, 12:00 PM EDT
Wambach’s goal total now stands at 167 for her country.
Mar 12, 2014, 11:40 AM EDT
Gregarious ex-player mourned across US soccer after passing away from cancer early Wednesday.
Russian politicians want US kicked out of World Cup because US politicians want Russia kicked out of World Cup
Mar 12, 2014, 10:51 AM EDT
I’m sure Blatter is going to spend loads of time with the letters sent to him by US and Russian lawmakers.
Mar 12, 2014, 10:04 AM EDT
It’s hard to imagine another player at United seizing the captaincy, but how about England?
Mar 12, 2014, 9:13 AM EDT
“The biggest way you can tell that right off the bat is training,” Parkhurst said.
Wambach scores twice as US women end disappointing Algarve Cup with win over North Korea, 7th place finish
Mar 12, 2014, 8:53 AM EDT
With the victory, the U.S. avoided going winless in four consecutive games for the first time since 2001.
Mar 12, 2014, 8:31 AM EDT
PST’s own Joe Prince-Wright is slated for an exclusive interview with Krueger later this morning, so keep it tuned here.
Mar 12, 2014, 8:04 AM EDT
“If you lose, don’t start complaining about silly things,” Robben said.
Mar 12, 2014, 7:28 AM EDT
Champions League injury forced German midfielder off at halftime, will have Ozil out of lineup.
Preview: Barcelona, Manchester City stumble into Champions League second leg; PSG set to rest Ibrahimovic
Mar 12, 2014, 6:09 AM EDT
Barcelona carry a two-goal lead into Wednesday’s visit from City, while PSG’s four-goal edge has Laurent Blanc set to rest his stars.
Mar 12, 2014, 12:23 AM EDT
A 95th minute goal from Alan Gordon gives San Jose momentum ahead of next week’s second leg.
Mar 11, 2014, 11:54 PM EDT
Last year’s MLS Cup qualifiers start the season 1-2 in our rankings.
Mar 11, 2014, 9:43 PM EDT
Gunners prospect could soon be locked into an international career with Germany.
Mar 11, 2014, 8:56 PM EDT
Champions League was Milan’s last battle. Now, two months of auditions for next year’s team begin, with Seedorf decide who will return for the Rossoneri’s restart.
Mar 11, 2014, 8:06 PM EDT
Over the course of two legs, Arsenal was outshot 41-15 and had only 27 percent of the ball.
Mar 11, 2014, 7:02 PM EDT
Legacy didn’t matter, Costa is ready for your love, and Atlético improved but imperfect.
Mar 11, 2014, 6:34 PM EDT
Another sickening blow for Holden, who suffers knee ligament damage after latest comeback game goes horribly wrong:
Mar 11, 2014, 6:17 PM EDT
With the Gunners falling at the first UCL knockout hurdle once again, what did we learn this time?
- Southampton’s new Canadian Chairman chats growth in North America, NHL roots, Saints’ future 0
- American soccer mourns the death of former MLS player Shawn Kuykendall, 32 0
- Manchester United’s Wayne Rooney muses on captaincies, laments Liverpool’s strong season 0
- Robben and Wenger have war of words in latest Champions League diving debate 2
- Arsenal’s Ozil out for “at least a few weeks” after injury in Champions League 0
- Preview: Barcelona, Manchester City stumble into Champions League second leg; PSG set to rest Ibrahimovic 0
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