Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Oct 20, 2014, 1:30 PM EDT
Liverpool, Everton and Swansea City are just a few of the Premier League clubs reportedly looking to sign the Marseille winger.
Oct 20, 2014, 12:37 PM EDT
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Oct 20, 2014, 11:51 AM EDT
Amidst the Ebola outbreak, South Africa has ruled out hosting the continent’s premier tournament should Morocco back out.
Oct 20, 2014, 11:00 AM EDT
Sad news out of India as a young player died after injuring his spinal cord during a celebration.
Oct 20, 2014, 10:15 AM EDT
Ahmed Musa stirred the pot ahead of his club’s Champions League clash this week, calling out City’s form.
Oct 20, 2014, 9:30 AM EDT
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Oct 20, 2014, 8:40 AM EDT
The Chelsea backup is teaching his replacement how to stay safe from head injuries, which have affected both keepers.
Oct 20, 2014, 8:00 AM EDT
PST’s Lead Writer and Editor takes an in-depth look at the PL during Week 8.
Oct 20, 2014, 7:43 AM EDT
In a game that saw both sides reduced to ten men, the Crystal Palace manager believes the referee could have done better.
Oct 19, 2014, 11:38 PM EDT
The Dutch midfielder scored off two ridiculous strikes to lead Galatasary over rivals Fenerbahce.
Oct 19, 2014, 11:05 PM EDT
The Sounders came from 2-0 down to steal a draw in Los Angeles at Landon Donovan’s final regular season home game.
Oct 19, 2014, 10:13 PM EDT
Werder Bremen became the first team without a shot in a Bundesliga game as Bayern continues to cruise.
Oct 19, 2014, 9:09 PM EDT
The Argentinian forward is scoring goals at a blistering pace for Manchester City. Could he be the most lethal striker in Europe?
Oct 19, 2014, 8:15 PM EDT
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Oct 19, 2014, 7:07 PM EDT
After an ugly 8-0 thrashing at Southampton, Vito Mannone said he will try to pay back fans who travelled to the game.
Oct 19, 2014, 6:15 PM EDT
The American international responded to Jurgen Klinsmann’s recent criticism of his return to the MLS.
Oct 19, 2014, 5:21 PM EDT
The private nature of Mackay’s texts may help him steer clear of FA charges.
Oct 19, 2014, 4:30 PM EDT
Bale did not play in Real Madrid’s match against Levante while nursing a muscle injury.
Oct 19, 2014, 3:35 PM EDT
12 players sent off, an ambulance called, and riot police on the field. That was the carnage from an ugly brawl in Argentinian soccer.
Oct 19, 2014, 2:56 PM EDT
The Swansea manager was furious following a soft penalty given for a foul on Victor Moses, suggesting his club has been hard done by referees plenty this season.
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