Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Sep 1, 2014, 10:06 AM EDT
Stay up to date with everything happening on Deadline Day with our live ticker.
Sep 1, 2014, 9:39 AM EDT
Rumored to be wanted by Real Madrid and Bayern Munich, the young Italian star will instead stay at his current home.
Sep 1, 2014, 8:35 AM EDT
There’s going to be plenty of movement today, and the early morning brings us news on Jay Rodriguez, Alvaro Negred, Matija Nastasic, and more.
Sep 1, 2014, 7:55 AM EDT
Manchester United are reportedly close to securing a world-class striker for just $9 million.
Sep 1, 2014, 12:42 AM EDT
Roundup of MLS action this weekend.
Aug 31, 2014, 10:57 PM EDT
Roundup of football transfers across Europe today.
Aug 31, 2014, 9:55 PM EDT
Real Madrid manager insisted that his squad just lost focus on Sunday when they were upset by Real Sociedad.
Aug 31, 2014, 8:24 PM EDT
Darren Fletcher isn’t perturbed by Manchester United’s super-early season struggles.
Aug 31, 2014, 6:58 PM EDT
Jermain Defoe has been linked away from Toronto FC, with a possible return back to England.
Aug 31, 2014, 6:18 PM EDT
Real Madrid didn’t display their standard victorious level of play as Real Sociedad shocked Carlo Ancelotti’s side.
Aug 31, 2014, 5:22 PM EDT
D.C. United keeps strong at the head of the Eastern Conference, defeating the New York Red Bulls, 2-0.
Aug 31, 2014, 4:25 PM EDT
Quick recap of the Premier League’s Sunday matches.
Aug 31, 2014, 3:38 PM EDT
Geoff Cameron has withdrawn from the United States’ latest roster prepped for the Czech Republic match.
Aug 31, 2014, 2:53 PM EDT
DC United hopes to fend off Bradley Wright-Phillips and company in the Atlantic Cup.
Aug 31, 2014, 2:39 PM EDT
With things not going as planned, Nelsen is out.
Aug 31, 2014, 2:10 PM EDT
Despite Yaya Sanogo’s disappointing performance against Leicester City, Wenger may sit on his squad.
Aug 31, 2014, 1:33 PM EDT
After spending a career on the bench at Manchester United, he’s going to another club where he’ll likely be a backup.
Aug 31, 2014, 12:57 PM EDT
Leo Ulloa hit back at Arsenal’s early goal and Leicester held on strong against a tired and wasteful Arsenal.
Aug 31, 2014, 12:23 PM EDT
It appears the usually erratic, angry, and impulsive Mario Balotelli is nowhere to be found, and the Liverpool manager is to thank.
Aug 31, 2014, 11:33 AM EDT
With Torres, Lukaku, and Ba all gone and Costa proving injury prone, Remy comes in as cover at Stamford Bridge.
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- Reports: Manchester United nearing cut-price loan for Falcao 4
- Toronto FC fire Ryan Nelsen thanks to disappointing position and disparaging comments 1
- Leicester City 1-1 Arsenal: Home side holds strong for draw 3
- Done deal: Chelsea sign Loic Remy from QPR 0
- Tottenham 0-3 Liverpool: Familiar scenes as Reds storm Spurs in London 4