Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Sep 23, 2014, 12:14 AM EDT
Newly-promoted Paderborn is shocking the Bundesliga and providing quite the show in the process.
Sep 22, 2014, 11:28 PM EDT
It was a rough weekend for Americans in England, but outside the country things a little more enjoyable.
Sep 22, 2014, 10:51 PM EDT
The full debut of Men In Blazers graced NBC Sports Network tonight with an assist from Adam Richman.
Sep 22, 2014, 10:04 PM EDT
Despite making just sixteen league appearances the last three years, the Gunners manager says Diaby should be commended for his perseverance.
Sep 22, 2014, 8:41 PM EDT
Seattle’s lethal striker is set to cap the best year of his career with a new deal and a raise.
Sep 22, 2014, 7:59 PM EDT
The 30-year-old hasn’t been in the Argentinian side since 2011 when he missed a crucial penalty in a shootout with Uruguay.
Sep 22, 2014, 7:07 PM EDT
A dive to end all dives gave the German third division some notoriety.
Sep 22, 2014, 6:26 PM EDT
Things have gone horribly wrong for storied Brazilian club Palmeiras this year, and fans are making their feelings known.
Sep 22, 2014, 5:54 PM EDT
The two sides agreed on a multi-year deal as Olsen calls DC United “my family and identity.”
Sep 22, 2014, 5:15 PM EDT
Which 11 players stood out above the rest in Week 5? Find out, here.
Sep 22, 2014, 4:36 PM EDT
According to a pair of former players, the old Fulham manager told Brede Hangeland to rub his knee with cheese to reduce inflammation.
Sep 22, 2014, 3:56 PM EDT
What are Leicester City, Burnley and Queens Park Rangers all about? Our analysts break it down.
Sep 22, 2014, 3:22 PM EDT
Who was crowned the best player of the week in the PL?
Sep 22, 2014, 2:48 PM EDT
Which five goals were the best? Pick your best from two chips, a scissor kick, a belter and a curler.
Sep 22, 2014, 2:15 PM EDT
Gunners and Saints clash, as the third round of the League Cup takes place this week.
Sep 22, 2014, 1:38 PM EDT
Zwanziger: “Medics say they cannot accept responsibility with a World Cup taking place under these conditions.”
Sep 22, 2014, 1:10 PM EDT
Joining the NBC Sports crew from the crap part of SoHo, the MiB break down van Gaal’s topsy-turvy day.
Sep 22, 2014, 12:30 PM EDT
A report documenting FIFA’s internal investigation into alleged World Cup bidding corruption will not be published.
Sep 22, 2014, 11:28 AM EDT
Gunners defensive woes compounded as Debuchy will be out for over three months.
Sep 22, 2014, 10:30 AM EDT
PST’s Lead Writer and Editor takes an in-depth look at the incredible storylines from the PL during Week 5.
- WATCH: Men in Blazers show debuts on NBCSN 0
- Report: Obafemi Martins close to Seattle extension and raise 0
- DC United extends Ben Olsen’s contract after bounceback season 1
- Premier League Download: Tale of the newly-promoted teams 0
- FIFA Executive: “The 2022 World Cup in Qatar will not happen” 7
- Premier League Playback: Legendary Lampard strikes, United’s shambolic implosion 2