Nov 7, 2013, 11:55 AM EST
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Nov 22, 2014, 11:59 PM EST
On Sunday, AC Milan will play host to rivals Inter Milan in “derby della Madonnina”, and Roberto Mancini is back.
Premier League Saturday highlights: Manchester United skirts by Arsenal, Newcastle gets fifth straight win
Nov 22, 2014, 10:41 PM EST
Watch Premier League highlights from all of Saturday’s Round 12 games.
Nov 22, 2014, 9:47 PM EST
New York Red Bulls’ Designated Player Tim Cahill is far from doubting his team’s capabilities against the New England Revolution in the Eastern Conference Championship on Sunday.
Nov 22, 2014, 7:56 PM EST
La Liga weekend roundup, as it stands now.
Nov 22, 2014, 7:12 PM EST
Chelsea boss Jose Mourinho apologized to supporters for criticizing the stadium atmosphere, while praising his team’s play in a 2-0 blanking of West Brom.
Nov 22, 2014, 6:45 PM EST
Rooney: “We weathered the storm” in 2-1 victory over Arsenal.
Nov 22, 2014, 5:15 PM EST
His squad controlling possession and gathering a fair amount of chances on goal, Arsene Wenger believes his side deserved a better result against Manchester United.
Nov 22, 2014, 5:03 PM EST
One game is a rematch of the 3-3 draw that left Luis Suarez in tears, but both Palace and Liverpool have much bigger things to worry about.
Nov 22, 2014, 5:00 PM EST
All the action from the PL’s seven games on Saturday.
Nov 22, 2014, 4:45 PM EST
Elsewhere, USMNT defenders Timmy Chandler (right) and John Anthony Brooks picked up wins in 90 minutes each for their clubs.
Nov 22, 2014, 4:25 PM EST
Despite an wonderful 1-0 result over QPR to keep their winning run alive, Alan Pardew feels the pain of Ryan Taylor’s sudden injury.
Nov 22, 2014, 3:55 PM EST
Barcelona’s diminutive legend is really good at soccer.
Nov 22, 2014, 3:38 PM EST
This season, he has all his players and no excuses. So The Special One is a little ticked off that his Blues aren’t pouring forth goals to match their dominant play.
Nov 22, 2014, 3:35 PM EST
Irvine: “We actually went a goal down to a goal which I thought was offside and that makes life very difficult here.”
Nov 22, 2014, 3:32 PM EST
Red Devils surge to victory away at Arsenal, as LVG’s masterplan is taking shape.
Nov 22, 2014, 2:51 PM EST
And there’s still time Saturday to make the record his own, as the game is just at halftime.
Nov 22, 2014, 2:34 PM EST
What did we learn from United’s big win at the Emirates? Plenty. But here’s three things.
Nov 22, 2014, 2:28 PM EST
A testy affair that could’ve gotten Jack Wilshere a red card instead got him injured, and Arsenal had no finish at the Emirates.
Nov 22, 2014, 1:00 PM EST
Klopp has been at Dortmund since 2008 when he arrived from Mainz, and would likely have his choice of jobs should Dortmund let him walk.
Nov 22, 2014, 12:14 PM EST
Foxes and Black Cats cancel each other out at the King Power.
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