Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Mar 29, 2015, 9:18 PM EDT
No fun for 70 minutes, and then the final 20 happened. TFC’s criminally disallowed goal was the only difference in this one.
Mar 29, 2015, 8:48 PM EDT
There’s a real reason, other than “easy schedule,” for England’s improved performances since the World Cup.
Mar 29, 2015, 6:55 PM EDT
Harry Shipp. Harry Shipp. Harry Shipp.
Mar 29, 2015, 5:58 PM EDT
Sterling isn’t interested in negotiating a new deal until the summer — even if it’s for $270,000/week — and a few reassurances are made.
Mar 29, 2015, 4:45 PM EDT
Who’s on top of Groups D, F and I at the halfway point?
Mar 29, 2015, 2:55 PM EDT
Luis Suarez was candid as ever after Gerrard’s charity match, and he opened up the possibility of a Premier League return down the road.
Mar 29, 2015, 12:05 PM EDT
Thierry Henry showed off his sparkling passing skills at Steven Gerrard’s testimonial.
Mar 29, 2015, 10:43 AM EDT
The United States loses one of their goalscorers from Friday’s friendly, but now it’s a youngster’s turn to make a statement.
Mar 29, 2015, 10:14 AM EDT
A whopping turnaround, led by owner Katharina Liebherr, has taken place at St. Mary’s and the financial evidence is there.
Mar 29, 2015, 9:40 AM EDT
If Adnan Januzaj wants to make a return to the Belgium squad, he must focus on earning playing time at his club first.
Mar 29, 2015, 8:13 AM EDT
An agreement has reportedly been reached between the current American owner and a domestic ownership group.
Mar 29, 2015, 7:34 AM EDT
Gareth Bale knows what people are saying about his recent play at Real Madrid, but he’s not listening.
Mar 28, 2015, 11:30 PM EDT
Catch up on all the action from Week 4 of the MLS season.
Mar 28, 2015, 10:41 PM EDT
A disappointing result for FCD, given Seattle’s lack of Dempsey and Martins, but a great one considering their early red card.
Mar 28, 2015, 10:06 PM EDT
Three more points for Vancouver, who win it late on Robert Earnshaw’s Whitecaps debut. He scores for everyone.
Mar 28, 2015, 9:15 PM EDT
It was the late, late, late show at RFK Stadium, and despite being thoroughly outplayed, D.C. United go home with three points.
Mar 28, 2015, 9:04 PM EDT
Sporting KC get their first victory of the season, while NYCFC suffer their first defeat of the year — and history.
Mar 28, 2015, 6:30 PM EDT
It wasn’t a great day to be a traditional European giant, but it was a great day to be Gareth Bale and Wales.
Mar 28, 2015, 5:00 PM EDT
A dominant performance — and the three points to match — from the Revs…finally.
- MLS Snapshot: Real Salt Lake 2-1 Toronto FC 0
- EURO 2016 qualifying roundup: Germany back on track; Portugal beat Serbia, go top 0
- Report: Aston Villa owner Randy Lerner set to sell team to UK group 0
- MLS roundup: Whitecaps, D.C. United win late ones; FCD, Sounders in disappointing draw 1
- MLS Snapshot: FC Dallas 0-0 Seattle Sounders 0
- MLS Snapshot: Vancouver Whitecaps 2-1 Portland Timbers 2