Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Jul 31, 2015, 9:52 PM EDT
The leaked images of United’s kit were the real McCoy, and the Red Devils white-cuffed kits are pretty sharp.
Jul 31, 2015, 9:09 PM EDT
What’s 5,000 or so miles amongst fans?
Jul 31, 2015, 8:14 PM EDT
Guardiola can erase a minor Bayern demon with his first Super Cup win on Saturday versus Wolfsburg.
Jul 31, 2015, 7:08 PM EDT
In the PDL, Seattle Sounders U-23, New York Red Bulls U-23, K-W United and Ocala Stampede are left, while the NPSL has New York Cosmos B, Chattanooga FC, Indiana Fire and CD Aguiluchos USA remaining.
Jul 31, 2015, 6:45 PM EDT
Arsenal looks to win its second-straight Community Shield, something that only Manchester United has been able to do since 2000.
Jul 31, 2015, 6:03 PM EDT
Dick Advocaat is hoping familiarity will combine with a couple buys to help Sunderland avoid a relegation fight for the 1st time in a while.
Jul 31, 2015, 5:30 PM EDT
In a BBC feature, Bill Peterson makes it clear he thinks the desire for pro/rel is real.
Jul 31, 2015, 4:41 PM EDT
Johannsson had already said he wants to play Stateside in “his prime”, but a Yahoo Sports report said his desires have obstacles.
Jul 31, 2015, 3:54 PM EDT
The Lions will continue to play at the Citrus Bowl until the new venue is completed.
Jul 31, 2015, 3:16 PM EDT
Is this the case of a 33-year-old who’s over the hill, or can he return to the form which saw him score double-digit goals and assists?
Jul 31, 2015, 2:00 PM EDT
Will the Saints keep marching up the PL standings? Maybe a European campaign will derail their progress?
Jul 31, 2015, 1:18 PM EDT
After signing nine new players this summer, is Sherwood taking a gamble?
Jul 31, 2015, 12:40 PM EDT
Here’s the latest gossip from around the PL.
Jul 31, 2015, 11:55 AM EDT
Can the Potters build on their best-ever PL finish last season? The top eight is a possibility for Hughes’ side.
Jul 31, 2015, 10:59 AM EDT
Blues boss compliments Gunners, gives update on injured duo ahead of Community Shield match.
Jul 31, 2015, 9:47 AM EDT
Soaking in the atmosphere on a special night at St Mary’s, as Saints’ Europa League campaign began.
Jul 31, 2015, 8:50 AM EDT
Terry: “Regardless of what people say, you can’t take away what I have won and done in the game.”
Jul 31, 2015, 7:55 AM EDT
Gunners keep experienced duo around, as Walcott decides to stay at the Emirates.
Jul 30, 2015, 9:27 PM EDT
Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.
Jul 30, 2015, 8:10 PM EDT
With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.
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