Nov 7, 2013, 11:55 AM EST
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Mar 1, 2015, 7:17 PM EST
Two goals silenced the critics and got this Manchester man named Premier League Player of the Week.
Mar 1, 2015, 6:33 PM EST
Wes Brown was sent off in the Black Cats’ loss to Manchester United, despite the fact that John O’Shea seemingly committed the foul.
Mar 1, 2015, 5:46 PM EST
Coming off of an ugly midweek loss to Monaco, Arsenal responded perfectly with a 2-0 win over Everton.
Mar 1, 2015, 5:00 PM EST
The Stoke City midfielder needed 12-15 stitches in his calf after taking a challenge that manager Mark Hughes said could have ended his career.
Mar 1, 2015, 4:10 PM EST
The Argentinian winger was subbed out at halftime of Manchester United’s 2-0 win over Sunderland.
Mar 1, 2015, 3:20 PM EST
Playing in front of the back four due to Nemanja Matic’s absence, the 20-year-old French defender stood out to his boss.
Mar 1, 2015, 2:33 PM EST
He score two more goals, continuing the ridiculous stretch for Europe’s most in-form striker.
Mar 1, 2015, 1:52 PM EST
The USMNT regular scored his first club goal in over two years as Borussia Monchengladbach bounced back from a midweek Europa League disappointment.
Mar 1, 2015, 1:12 PM EST
The Liverpool manager was full of praise for his team after their high-energy performance against the defending champions.
Mar 1, 2015, 12:54 PM EST
Mourinho wins first trophy of his second spell in charge of Chelsea.
Mar 1, 2015, 11:50 AM EST
Chelsea have the upper hand, but can they see off Spurs at Wembley? Follow play-by-play, here.
Mar 1, 2015, 11:48 AM EST
The Manchester City boss gave props to Jordan Henderson and Philippe Coutinho, but threw his own players under the bus for not being able to hold onto the ball.
Mar 1, 2015, 11:15 AM EST
From 12 p.m. ET on Sunday, watch the “Invincibles” documentary live online.
Mar 1, 2015, 11:00 AM EST
Olivier Giroud atoned for his misses midweek with the game’s only goal as Everton had little to offer.
Mar 1, 2015, 9:15 AM EST
The Reds put in a stunning display, as City stumble yet again.
Mar 1, 2015, 9:01 AM EST
Copycat! A repeat of Jordan Henderson’s earlier strike saw the Brazilian down Manchester City late again, reminiscent of last year’s match.
Mar 1, 2015, 8:51 AM EST
Jordan Henderson opened things up with a fabulous strike, and Philippe Coutinho copied the script with the late winner.
Mar 1, 2015, 8:30 AM EST
Per Mertesacker has been dropped following Arsenal’s Champions League disappointment midweek.
Mar 1, 2015, 7:59 AM EST
On Premier League Live, Robbie Mustoe says he believes Arsenal need a change at the top, a move that would surely send shockwaves throughout English soccer.
Mar 1, 2015, 7:33 AM EST
Jordan Henderson opened the scoring at Anfield with a stunning goal inside 15 minutes.
- Chelsea 2-0 Tottenham Hotspur: Mourinho’s boys win League Cup trophy 0
- Three things we learned from Liverpool’s win vs. Manchester City 3
- Liverpool 2-1 Manchester City: Pair of Reds stunners stupefy City 4
- MLS roundup: LA Galaxy, Orlando, Red Bulls, Union, RSL, 13 others in preseason finales 0
- WATCH: NYCFC’s Mix Diskerud hits a screamer from 20 yards 0
- WATCH: Michael Bradley, Sebastian Giovinco combine for Jozy Altidore’s first Toronto FC goal 4