Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Apr 16, 2014, 10:22 PM EDT
It took six-and-a-half weeks, but last year’s Supporters’ Shield winners have their first victory of the season.
Apr 16, 2014, 9:40 PM EDT
Three matches the shoot up the title, Champions League races:
Apr 16, 2014, 8:57 PM EDT
One location is the clear favor for No. 24, but down to one slot, the competition could pick up.
Apr 16, 2014, 7:57 PM EDT
Like his players, City’s boss has plenty of questions to answer after Wednesday’s disappointment.
Apr 16, 2014, 6:52 PM EDT
If Atlanta, Miami aren’t good sports towns, it may not matter. The doubts critics have cast on the league’s Southeast excursion may be irrelevant.
Apr 16, 2014, 6:29 PM EDT
Top four hopes over for Everton?
Apr 16, 2014, 5:40 PM EDT
Real win Copa del Rey as Barcelona’s bad run continues:
Apr 16, 2014, 5:26 PM EDT
One more spot in MLS’s planned expansion is gone, with Atlanta set to begin play in 2017.
Apr 16, 2014, 4:52 PM EDT
Two late goals gave Sunderland a lead, one City pulled back just before full-time.
Apr 16, 2014, 4:51 PM EDT
Eagles soar to safety, but Everton’s Champions League dreams are in ruins:
Apr 16, 2014, 3:37 PM EDT
Two of Serie A’s most productive scorers may not be at this summer’s World Cup. Llorente wonders why.
Apr 16, 2014, 2:56 PM EDT
Which Liverpool player picked up the Player of the Week accolade?
Apr 16, 2014, 2:44 PM EDT
Both sides look to cash in on matches in hand at the Etihad.
Apr 16, 2014, 2:25 PM EDT
Can Tim Howard and the Toffees win their eighth-straight game? Watch live online, right here:
Apr 16, 2014, 2:00 PM EDT
Having MLS teams share their home with NFL sides could be a smart move ahead of the next wave of expansion:
Apr 16, 2014, 1:28 PM EDT
Find out who made the PL Team of the Week, right here:
Apr 16, 2014, 12:35 PM EDT
Two PL matches take place on Wednesday, with both set to impact the top and bottom of the standings:
Apr 16, 2014, 12:04 PM EDT
Are you ready to get ‘Duff-ed?’
Apr 16, 2014, 11:15 AM EDT
Watch all 10 PL games across 10 different channels on final day of the season. All the details, right here:
Apr 16, 2014, 11:00 AM EDT
PlayStation, mafia-style fights, Gattuso and not feeling pressure… welcome to the extremely cool world of Pirlo:
- Henry, Sam goals see New York break into the win column 0
- Real Madrid beat Barcelona to win Copa del Rey, as Bale’s brilliance seals it 1
- It’s official: Atlanta gets Major League Soccer’s 22nd franchise 1
- Manchester City 2-2 Sunderland: Two Wickham goals, late Nasri equalizer leave sides even (video) 3
- Everton 2-3 Crystal Palace: Toffees’ top four hopes take huge hit 6
- Ahead of Atlanta’s expected MLS entry, are NFL stadium shares the way to go? 12