Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Jul 26, 2014, 10:47 AM EDT
It’s not really sounding as though the Colombian is prepared to take a 50 percent wage cut in order to secure a move to the La Liga giants.
Jul 26, 2014, 10:09 AM EDT
Manchester United face Roma in Denver on Saturday. The match is scheduled to kick off at 2 p.m. local time — when temperatures will be high
Jul 26, 2014, 8:59 AM EDT
West Ham may be regretting their trip to Australia and New Zealand, while Newcastle are honoring fans’ memory with wins.
Jul 26, 2014, 8:06 AM EDT
Is the Chelsea manager gearing up for a season of back-and-forth with new United boss Louis van Gaal?
Jul 26, 2014, 7:13 AM EDT
The Brazilian will have a chance to prove himself once more, challenging Rob Green for the starting goalkeeper spot for QPR.
Jul 26, 2014, 12:01 AM EDT
Two goals in the first half hour allowed the Rapids to cruise at DSG Park.
Jul 25, 2014, 10:35 PM EDT
The 26-year-old will try to improve an attack that averaged fewer than one goal per game last season.
Jul 25, 2014, 9:11 PM EDT
Gonzalez resumed full training on Friday with the hope of starting in Seattle.
Jul 25, 2014, 8:32 PM EDT
Roberto Martínez is ready to spend close to $35 million to secure the 21-year-old’s return.
Jul 25, 2014, 7:44 PM EDT
Medical with Gunners and fee agreement has Chambers on the verge of departing for North London.
Jul 25, 2014, 6:48 PM EDT
LCL injury could sideline former Southampton star for six weeks.
Jul 25, 2014, 6:04 PM EDT
23-year-old brings another ball-winner to the Dynamo midfield.
Jul 25, 2014, 5:01 PM EDT
One of Alex Ferguson’s most notorious transfers has found a new home with Benfica.
Jul 25, 2014, 4:15 PM EDT
Five years of development by the Blues ends with the 23-year-old’s departure.
Jul 25, 2014, 3:11 PM EDT
From Sanchez and Luiz to Suarez and Sidwell, a breakdown of the top names to have come and gone from the Premier League.
Jul 25, 2014, 2:28 PM EDT
If anyone spots Will.I.Am with Willian, let us know.
Jul 25, 2014, 1:39 PM EDT
Things are looking dicey at Southampton, where yet another player is set to skip town.
Jul 25, 2014, 12:51 PM EDT
A one-year move and mutual respect between the coach and player could make this a relatively-shrewd move for the Blues.
Jul 25, 2014, 12:09 PM EDT
Jerry Bengston is going on loan to Belgrano, while New England president Brian Bilello is working on a number of attacking options.
Jul 25, 2014, 11:24 AM EDT
Dynamo president Chris Canetti made waves when he said the team would be adding to the DaMarcus Beasley signing soon with a World Cup starter.
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