Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Jul 6, 2015, 8:17 PM EDT
Will Abby Wambach play at the 2016 Olympics in Rio? She hasn’t yet said.
Jul 6, 2015, 7:20 PM EDT
The goalkeeper’s agent has said Casillas would like a move to Portugal, but Real is playing hardball.
Jul 6, 2015, 6:26 PM EDT
In the world of South American football, everything is coming up Chile.
Jul 6, 2015, 5:31 PM EDT
After a failed spell at Tottenham, the French midfielder is now a Hornet.
Jul 6, 2015, 4:37 PM EDT
The Gold Cup kicks off tomorrow as Jurgen Klinsmann and the USMNT look to repeat as champions of CONCACAF.
Jul 6, 2015, 3:43 PM EDT
A strange clause in the contract allows Barca to sell the midfielder back to Atletico by July 20.
Jul 6, 2015, 3:22 PM EDT
Like the heavily-redacted Garcia report, you can’t help but think we won’t have details until we’re watching the court cases and trials of the arraigned.
Jul 6, 2015, 2:19 PM EDT
The striker has signed a three-year deal with the second division side.
Jul 6, 2015, 1:46 PM EDT
The Cosmos B can afford to trot out Nash, considering they are 8-0-1 with a plus-34 goal differential under head coach Alecko Eskandarian.
Jul 6, 2015, 1:09 PM EDT
Plenty of other names are having a waltz through the gossip mill.
Jul 6, 2015, 11:01 AM EDT
Pirlo says an American arrival has been in the cards for a while.
Jul 6, 2015, 10:21 AM EDT
Your move, NYCFC.com. Surely the MLS side is not pleased by the “leak” of the widely-speculated signing, but we bet it’s pretty jazzed to have Pirlo.
Jul 6, 2015, 9:51 AM EDT
Plenty more flag-waving winners, emotional players, and post-World Cup couple smooches leap off the Women’s World Cup wire. Shall we look at a few?
Jul 6, 2015, 9:17 AM EDT
The U.S. women are World Cup champions for the third time thanks to a full team effort that belied its star-first reputation.
Jul 6, 2015, 8:23 AM EDT
CONCACAF lawyer Sam Gandhi’s tone hits all the right conciliatory notes, something that FIFA has been unable to do it in its response under Sepp Blatter.
Jul 6, 2015, 7:57 AM EDT
Despite the love heaped on Clyne and Ryan Bertrand last season, Alderweireld was perhaps only second to Jose Fonte in the Saints’ defensive performance pecking order.
Jul 6, 2015, 6:24 AM EDT
McIlroy looks highly unlikely to be teeing it up at St. Andrews in 10 days time.
Jul 6, 2015, 3:06 AM EDT
The U.S. women always said they would peak at the right moment, and they did exactly that.
Jul 6, 2015, 2:41 AM EDT
Japan came out shockingly flat in the World Cup final, conceding four goals in 16 minutes.
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