Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
Oct 30, 2014, 9:51 AM EDT
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Oct 30, 2014, 9:02 AM EDT
And it’s claimed that Arsenal boss Arsene Wenger will sign a veteran back from Juventus, bucking his trends of signing attackers and youth.
Oct 30, 2014, 8:19 AM EDT
PSS Sleman and PSIS Semarang have been disqualified from their country’s playoffs after conceding five own goals in their their match.
Oct 30, 2014, 7:44 AM EDT
Michel converted the penalty past David Ousted, and FC Dallas hung on for the win in an otherwise fast-paced, fun game in Texas.
Oct 29, 2014, 11:10 PM EDT
Carlos Vela is set to return to the Mexican National Team making them a much more dangerous side.
Oct 29, 2014, 10:30 PM EDT
Nothing like a behind-the-scenes World Cup doc to pique the interest.
Oct 29, 2014, 9:42 PM EDT
Vincent Tan. Coming to a MLS club near you!
Oct 29, 2014, 8:50 PM EDT
Steve Zakuani. A supremely talented player, forced to call it quits way too early.
Oct 29, 2014, 8:01 PM EDT
Franck Ribery is short but probably not the kind of guy you want to mess with.
Oct 29, 2014, 7:00 PM EDT
A late equalizer from Mario Balotelli helps spur the rally that sees Liverpool into the League Cup quarter-finals.
Oct 29, 2014, 6:08 PM EDT
Add another Arsenal attacker to the roster.
Oct 29, 2014, 5:07 PM EDT
Beware, Premier League footballers. The FA is all over Twitter.
Oct 29, 2014, 4:15 PM EDT
Raul signs with the Cosmos, will head up the youth program upon retirement.
Oct 29, 2014, 3:42 PM EDT
Mandzukic makes a meal of it and the Royal Spanish Football Federation eats it up.
Oct 29, 2014, 3:10 PM EDT
In the lead up to the Manchester Derby, Aleksander Kolorov believes City have overtaken United as kings of Manchester.
Oct 29, 2014, 2:07 PM EDT
Garry Monk really, really doesn’t like officials.
Oct 29, 2014, 1:15 PM EDT
The former Everton and Manchester United boss has been linked with a possible move to Real Sociedad.
Oct 29, 2014, 12:23 PM EDT
The Nigerian Football Federation faces a seven-month ban if they do not comply with FIFA’s demands.
Oct 29, 2014, 11:35 AM EDT
The left-back on loan from Chelsea says it makes sense to stay at St. Mary’s.
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