Nov 7, 2013, 11:55 AM EDT
According to Spanish television channel Antena 3, software giants are well on their way to landing naming rights to Real Madrid’s stadium Estadio Santiago Bernabeu.
Microsoft España president María Garaña told Antena 3 that they are in fact one of the candidates for the lucrative deal.
Forbes speculates, using Premier League sponsorship deals in the recent past, that the naming rights to Real Madrid’s home since 1947 could cost Microsoft upwards of $10 million a year.
Bill Gates is splashing the cash in sports advertising recently, already owning the front of the Seattle Sounders kit along with an MLS partnership and a $400 million deal with the NFL signed earlier this year.
Spanish media outlet El Confidential reported in late October that Gates himself is involved in the negotiations with Real Madrid, and that the talks will progress slowly seeing as team president Fiorentino Perez does not want to make a decision until the middle of next year.
El Confidential also reports that the naming rights would not take effect until the summer of 2016 when the renovations to the Bernabeu are scheduled to be completed.
Microsoft has connections to Real Madrid already through partnerships with the club’s charitable organization the Real Madrid Foundation.
May 3, 2015, 3:30 PM EDT
The former Arsenal and Barcelona midfielder says he knew Chelsea was the place to go to win trophies in England, including the big one cliched Sunday.
May 3, 2015, 2:56 PM EDT
Eden Hazard was understandably jovial following Chelsea’s clinching of the Premier League title.
May 3, 2015, 2:19 PM EDT
The Bundesliga club barely escaped relegation last season, and now they’re trying to do it again.
May 3, 2015, 1:40 PM EDT
With the Premier League championship officially decided, let’s look back to seven defining moments of Chelsea’s league season.
May 3, 2015, 12:53 PM EDT
Sergio Aguero got the better of Harry Kane at White Hart Lane.
May 3, 2015, 11:35 AM EDT
The Chelsea manager was all business following Chelsea’s title-clinching win over Crystal Palace.
May 3, 2015, 10:57 AM EDT
The Blues held the top spot in the Premier League table almost wire-to-wire, as no one came close.
May 3, 2015, 10:35 AM EDT
Sergio Aguero and Manchester City travel to White Hart Lane looking to lock down the Premier League’s second place spot.
May 3, 2015, 10:23 AM EDT
Chelsea secured its fourth Premier League title, and Player of the Year Eden Hazard fittingly sealed the clinching win.
May 3, 2015, 9:20 AM EDT
A local club in the lower leagues of Polish soccer saw a supporter killed by riot police as fans tried to storm the field.
May 3, 2015, 8:08 AM EDT
Newcastle manager John Carver laid into his players yesterday, with his red-carded defender facing the brunt of the assault.
May 3, 2015, 7:40 AM EDT
Jose Mourinho is happy knowing Chelsea are on the verge of clinching the Premier League title.
May 3, 2015, 12:45 AM EDT
The cream continues to rise to the top in Eastern Conference, while we still know next to nothing about the West.
May 2, 2015, 9:59 PM EDT
The last undefeated team in MLS has fallen at the hands of the Revs, who look poised for another run to MLS Cup.
May 2, 2015, 9:12 PM EDT
D.C. United are for real. Very, very for real. The way they dominated Crew SC should put the rest of MLS on notice.
May 2, 2015, 8:15 PM EDT
Managers don’t usually come out this strong in hammering their own players, which really shocked The 2 Robbies.
May 2, 2015, 7:36 PM EDT
Managing a successful football team really isn’t as simple as Tim Sherwood makes it sound, but that’s why we love him.
May 2, 2015, 6:01 PM EDT
May 2, 2015 shall henceforth be known as The Day Giovinco Took MLS By Storm.
May 2, 2015, 5:01 PM EDT
For $7 million per year, Sebastian Giovinco scores goals like this.
May 2, 2015, 4:35 PM EDT
The title race is oh-so-close in Spain, while Juventus were (finally) officially crowned champions of Italy.
- Top seven moments that defined Chelsea’s championship season 0
- Chelsea crowned Premier League champions in record fashion 0
- Chelsea 1-0 Crystal Palace: Hazard goal fittingly clinches Premier League title 0
- MLS roundup: Revs, D.C. United rule the East; Timbers, Whitecaps split points 0
- MLS Snapshot: D.C. United 2-0 Columbus Crew SC 0
- Premier League Sunday preview: Chelsea chases coronation clincher, Spurs host Man City 0