Dec 12, 2013, 7:09 PM EDT
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Apr 26, 2015, 12:44 AM EDT
It was a bad night to be a goalkeeper. A really, really bad night.
Apr 26, 2015, 12:36 AM EDT
Winning on the road in MLS is always impressive. Doing it 3,000 miles from home and with a five-man bench is downright remarkable.
Apr 25, 2015, 10:55 PM EDT
MLS Game of the Year? Probably. It had a little bit of everything, including some amazing goals you HAVE to see.
Apr 25, 2015, 9:42 PM EDT
Good luck stopping the Revs, now that they’ve got a head of steam behind them. Another Cup run looks likely.
Apr 25, 2015, 9:33 PM EDT
Crew SC’s four-headed attacking monster completely shredded the Union’s defense. The Black and Gold are very for real.
Apr 25, 2015, 7:44 PM EDT
As long as Barcelona keep winning, the La Liga title is theirs. The way they’re going at the moment, they might just win out.
Apr 25, 2015, 6:59 PM EDT
With four teams separated by two points for the final relegation place, it’s becoming an absolute dogfight. The 2 Robbies break it down.
Apr 25, 2015, 5:30 PM EDT
When in a relegation dogfight, win any way you can. That’s the message from Nigel Pearson, and that’s what Leicester City have done.
Apr 25, 2015, 4:30 PM EDT
Play poorly and win, or play well and lose? You can’t always have it both ways, which benefitted Man City on Saturday.
Apr 25, 2015, 4:00 PM EDT
Sherwood’s men were certainly hard done by away to Manchester City. It’s hard not to agree with the Villa boss.
Apr 25, 2015, 3:30 PM EDT
With Watford officially promoted, who’s next? (Hint: It won’t be Boro.)
Apr 25, 2015, 3:20 PM EDT
Recaps, reaction, videos and more from all eight PL games on Saturday.
Apr 25, 2015, 2:46 PM EDT
Rodgers: “It’s an area we’ll look at in the summer.”
Apr 25, 2015, 2:35 PM EDT
Citizens survive second half Villa comeback to move up to second, cement spot in top four.
Apr 25, 2015, 2:32 PM EDT
Three of four “bottom five” clubs who played on Saturday picked up a point, including one side scooping up a massive three points to leap off the bottom of the table.
Apr 25, 2015, 2:01 PM EDT
Messi now has at least 50 goals in four seasons during his career.
Apr 25, 2015, 1:48 PM EDT
Mexico national teamer Miguel Layun posted this video on Twitter, as the club learns its been promoted and the bus goes absolutely bonkers.
Apr 25, 2015, 1:18 PM EDT
Aguero? He doesn’t miss from there, and the USMNT keeper was left with his head in his hands. It’s 1-0 City at half.
Apr 25, 2015, 12:49 PM EDT
Swans found goals from Nelson Olivera, Gylfi Sigurdsson and Jack Cork to build a 3-1 lead before Siem de Jong netted late.
Apr 25, 2015, 12:46 PM EDT
The Hornets are back in the PL for just the third time in their history.
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