Skip to content

NWSL: Houston becomes second MLS franchise to place team in women’s professional league

Dec 12, 2013, 7:09 PM EDT

houston_dash

Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.

The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.

Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.

“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”

Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.

“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”

That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.

After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.

“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”

By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.

That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.

Latest Posts
  1. Real Madrid president asked what’s wrong with Carlo Ancelotti: “I don’t know”

    May 26, 2015, 7:38 AM EDT

    Carlo Ancelotti New Real Madrid Manager Press Conference and Photo Call Getty Images

    Real’s president isn’t quite sure why he fired Ancelotti. That says it all.

  2. Steve McClaren fired by Derby County — Is Newcastle United his next stop?

    May 25, 2015, 11:30 PM EDT

    Steve McClaren, Derby County FC Getty Images

    McClaren was Mike Ashley’s first managerial target earlier this month. Now unemployed, will McClaren end up at Newcastle United?

  3. VIDEO: Behind the scenes with Xavi Hernandez before his final game at the Camp Nou

    May 25, 2015, 10:26 PM EDT

    Xavi Hernandez, FC Barcelona Xavi Hernandez, FC Barcelona

    Go behind the scenes, all-access style, with Xavi on the day of his final Camp Nou appearance.

  4. Dani Alves: If Barcelona don’t start showing me respect, I’ll leave this summer

    May 25, 2015, 9:21 PM EDT

    Dani Alves, FC Barcelona Dani Alves, FC Barcelona

    With his contract expiring this summer, Dani Alves is posturing — and doing it well — for upcoming negotiations.

  5. MLS Player of the Week — Week 12: Columbus Crew SC’s Kei Kamara

    May 25, 2015, 8:08 PM EDT

    Kei Kamara, Columbus Crew SC — Photo credit: Columbus Crew SC Kei Kamara, Columbus Crew SC — Photo credit: Columbus Crew SC

    We’re only through 12 weeks of the 2015 season, but one man is threatening to run away with the Golden Boot race already.

  6. MLS Team of the Week — Stars of Week 12

    May 25, 2015, 6:17 PM EDT

    Benoit Cheyrou, Toronto FC Benoit Cheyrou, Toronto FC

    Four of the league’s bottom-five teams won over the weekend, making this week’s TOTW a bit of a “who’s that?” instead of a “who’s who.”

  7. In a career full of blunders, firing Carlo Ancelotti is Florentino Perez’s worst mistake yet

    May 25, 2015, 5:30 PM EDT

    Perez Getty Images

    The problem at Real Madrid isn’t the manager year after year, it’s a problem of accountability, and it comes from the top.

  8. Roma top Lazio in Rome derby, guarantee 2nd-place finish, Champions League spot

    May 25, 2015, 4:46 PM EDT

    Francesco Totti, AS Roma Francesco Totti, AS Roma

    Few games can make an entire season the way one victory in the Rome derby can do. Only this time, there was CL football on the line.

  9. 2014-15 Premier League season review: The managers

    May 25, 2015, 3:30 PM EDT

    Jose Mourinho, Chelsea FC Jose Mourinho, Chelsea FC

    It’s time to look back at the men who shaped the Premier League’s teams this season: the managers victorious, and gone.

  10. Report: Russia wants to use prison labor to prep for 2018 World Cup

    May 25, 2015, 3:10 PM EDT

    FIFA FIFA

    The workers would make close to $300 a month for the full-time work.

  11. Check out the L.A. Galaxy’s classy full-page Gerrard ad in Liverpool Echo

    May 25, 2015, 2:21 PM EDT

    Liverpool v Sunderland - Premier League Getty Images

    The American club wisely made its role in the advertisement understated, as it salutes its new midfielder.

  12. Florentino Perez announces firing of Carlo Ancelotti by Real Madrid

    May 25, 2015, 1:39 PM EDT

    AncelottiCup AP

    The Italian manager had more or less conceded his job status earlier Monday due to a bout with cervical stenosis.

  13. 2014-15 Premier League season review: Americans Abroad

    May 25, 2015, 1:07 PM EDT

    during the Barclays Premier League match between Stoke City and Liverpool at Britannia Stadium on May 24, 2015 in Stoke on Trent, England. Getty Images

    It’s time to take a look back at the seasons of four American players in the Premier League, and one who is no longer.

  14. Middlesbrough 0-2 Norwich City: Comfortable Canaries back in Premier League

    May 25, 2015, 11:56 AM EDT

    during the Sky Bet Championship Playoff Final between Middlesbrough and Norwich City at Wembley Stadium on May 25, 2015 in London, England. Getty Images

    It’s called the richest game in the world, with an estimated $180 million on the line, though it didn’t provide a wealth of scoring chances.

  15. Ten biggest storylines of the Premier League season that was

    May 25, 2015, 11:12 AM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznpta2ytvim2vjnzvmnmixmde1nmzmmji2ngzkmwu4ytq4 AP

    Now, it’s time to take a look back at — in no particular order — 10 storylines that helped make the Premier League season a memorable one.

  16. FOLLOW LIVE — Lineups as Middlesbrough and Norwich duel for final Premier League slot

    May 25, 2015, 10:01 AM EDT

    LONDON, ENGLAND - MAY 25:  Fans walk to the stadium prior to the Sky Bet Championship Playoff Final between Middlesbrough and Norwich City at Wembley Stadium on May 25, 2015 in London, England.  (Photo by Tom Dulat/Getty Images) Getty Images

    Norwich is hoping for a quick fire return to the PL after being relegated last season, while Middlesbrough was sent packing to the second flight in 2009.

  17. VIDEO: Premier League’s Top 10 goals of the season, from A(dam) to Z(amora)

    May 25, 2015, 9:00 AM EDT

    Crystal Palace v Queens Park Rangers - Premier League Getty Images

    See what Robbie Earle, Robbie Mustoe and Kyle Martino tabbed as top of the pops in a surprisingly QPR-heavy Top Ten list.

  18. West Ham lays out coach criteria, as top candidate Bilic says he’ll leave Besiktas

    May 25, 2015, 8:45 AM EDT

    Arsene Wenger, Slaven Bilic AP

    The Hammers have specific characteristics in mind for the next Premier League boss at the Boleyn Ground.

  19. USMNT’s Morales signs new deal with Ingolstadt after Bundesliga promotion

    May 25, 2015, 7:54 AM EDT

    INGOLSTADT, GERMANY - MAY 17:  Alfredo Morales of FC Ingolstadt and team mates celebrate the winning the shield after the 2. Bundesliga match between FC Ingolstadt and RB Leipzig at Audi Sportpark on May 17, 2015 in Ingolstadt, Germany.  (Photo by Adam Pretty/Bongarts/Getty Images) Getty Images

    Morales played sparingly for Hertha Berlin in the Bundesliga from 2011-12.

  20. MLS transfers: Didier Drogba mulling move, Andrea Pirlo “received offer”

    May 25, 2015, 12:30 AM EDT

    article-1202950-05D61EA7000005DC-689_468x357 Reuters

    MLS is reportedly pursing the signatures of Andrea Pirlo and Didier Drogba.

Featured video

Chelsea lift the 2014-15 PL trophy