Dec 12, 2013, 7:09 PM EDT
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Jul 24, 2014, 1:46 PM EDT
Herrera chats exclusively to PST: “If we are a humble team and we work hard, we will achieve our objectives and we will win trophies.”
Jul 24, 2014, 1:26 PM EDT
His dad played for El Tri, but California-born Fernando Arce Jr says his U-20 bow with the States makes him an American player “forever”
Jul 24, 2014, 1:00 PM EDT
Aston Villa, Manchester United and Manchester City all cruised, while Spurs had to find a late winner after coughing up a two-goal lead.
Jul 24, 2014, 12:47 PM EDT
What about the Premier League? Bundesliga? Serie A?
Jul 24, 2014, 12:15 PM EDT
Goran Milanovic is hoping the former American prodigy chooses to revitalize his career with FK Jagodina in the Serbian top flight.
Jul 24, 2014, 12:00 PM EDT
One of the best stories is United States men’s soccer history is about to move past the “playing career” chapter.
Jul 24, 2014, 11:47 AM EDT
How big of a deal is the Chelsea legend signing for New York City FC? It’s up there.
Jul 24, 2014, 11:14 AM EDT
Lampard: “I want to test myself, carry on challenging myself, I want to be that leader and that person on and off the pitch that can make things happen for this club.”
Jul 24, 2014, 10:51 AM EDT
The 36-year-old becomes New York City FC’s fourth player.
Jul 24, 2014, 10:25 AM EDT
The Manchester United boss proves that even Premier League training sessions sometimes echo your experiences on a youth travel team.
Jul 24, 2014, 10:09 AM EDT
The Reds striker spends some time with the NBCSN broadcast crew during Liverpool and AS Roma’s ‘Football at Fenway’
Jul 24, 2014, 9:29 AM EDT
The Ecuadorian star winger, 24, joins Gylfi Sigurdsson and Bafetimbi Gomis as players to beef up Garry Monk’s attack
Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center
Jul 24, 2014, 9:01 AM EDT
Well, this sounds nice…
Jul 24, 2014, 8:23 AM EDT
The growing mess in Israel carried over onto the soccer fields of Austria, where Maccabi Haifa played a preseason friendly against Lille.
Jul 24, 2014, 7:45 AM EDT
Almost 90,000 fans in Los Angeles watched Manchester United put an old-fashioned punking on their hosts. And then both sides reacted.
Jul 23, 2014, 11:27 PM EDT
Surely one of these clubs enjoyed the sweeter side of this deal and here we set out to see who it was.
Jul 23, 2014, 10:40 PM EDT
Despite starting only 12 Premier League matches last year, James Milner has decided to remain at Manchester City and fight for his place.
Jul 23, 2014, 10:00 PM EDT
Catch the San Jose Earthquakes and Chicago Fire live on NBCSN and online via Live Extra tonight at 10:30pm ET.
Jul 23, 2014, 9:43 PM EDT
In a relaxed match featuring over forty players, the difference came in the 89th minute as Marco Borriello knocked home a corner.
Jul 23, 2014, 8:50 PM EDT
Rijeka have come forward to say they “clearly and unequivocally reject” City’s allegation of racism.
- EXCLUSIVE: Manchester United’s new signing Ander Herrera focused on success 0
- Serbian boss: Freddy Adu sought by Europa, UCL clubs in Serbia, Cyprus 0
- Frank Lampard delighted to sign for New York City FC, start MLS adventure 0
- Official: Frank Lampard unveiled as New York City FC’s latest signing 3
- Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center 6
- “Embarrassed” in LA, thrilled in Manchester: Reactions to 7-0 beatdown 21