Dec 12, 2013, 7:09 PM EST
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Dec 21, 2014, 8:17 PM EST
Tim Howard converses about his recently released autobiography, “The Keeper.”
Dec 21, 2014, 7:40 PM EST
Jeremy Menez has done a fantastic job as AC Milan’s primary attacker, and he’s primarily aiming for the French national team call-up.
Dec 21, 2014, 6:20 PM EST
Ally McCoist has left Scottish Championship team Rangers, as the club has recognized the former star striker is now on “gardening leave.”
Dec 21, 2014, 5:30 PM EST
Catch up on Premier League Round 17 action from this Sunday.
Dec 21, 2014, 4:55 PM EST
According to Brendan Rogers, Liverpool’s prime attacker, Daniel Sturridge, will make his return from a multi-month injury in early January.
Dec 21, 2014, 4:05 PM EST
Sunderland winger Adam Johnson on game-winner and Tyne-Wear derby triumphs: “Three years in a row, they must hate me here!”
Dec 21, 2014, 3:39 PM EST
Brendan Rodgers gives his thoughts after a 2-2 draw despite what he called “dominance” on the ball.
Dec 21, 2014, 3:12 PM EST
With polarizing halves separating the teams, Arsene Wenger said a draw was the correct result based on performance.
Dec 21, 2014, 2:29 PM EST
Cristiano Ronaldo appeared to bring a grudge with him to Morocco.
Dec 21, 2014, 1:44 PM EST
With Newcastle yielding late, Alan Pardew thinks he may have left his team a little too exposed as the clock ticked towards the final minute.
Dec 21, 2014, 1:08 PM EST
Martin Skrtel returned from a nasty injury and took full advantage of the resulting stopptage time.
Dec 21, 2014, 11:58 AM EST
A day to forget for the American central defender in Germany’s top flight.
Dec 21, 2014, 10:26 AM EST
The boyhood Newcastle fan scored at St. James Park for the third year in a row as Sunderland stole the Tyne-Wear derby late.
Dec 21, 2014, 10:16 AM EST
Raheem Sterling looks to be the lone attacking option for Liverpool as Brendan Rodgers has left both his available strikers on the bench.
Dec 21, 2014, 8:52 AM EST
A magnetizing first touch leads to a meaningless but nonetheless beautiful goal by the man who gives us magic weekly.
Dec 21, 2014, 7:53 AM EST
The heated Tyne-Wear derby has brought us goals and fireworks of many kinds, and will be no different today as Sunderland looks to win four in a row over Newcastle for the first time ever.
Dec 20, 2014, 10:54 PM EST
Howard doesn’t think Lampard will start the MLS season with NYCFC, although he says he should.
Dec 20, 2014, 9:51 PM EST
Doneil Henry is reportedly close to joining West Ham, which is a surprise, to say the least.
Dec 20, 2014, 8:46 PM EST
After logging lots of miles the last 16 months, Raheem Sterling is going to get a short rest very soon.
Dec 20, 2014, 8:04 PM EST
NYCFC won’t be calling the Bronx home, but they’re still hopeful a deal can be done elsewhere in the city.
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