Dec 12, 2013, 7:09 PM EST
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Jan 26, 2015, 11:26 AM EST
Carver will take charge for the final 16 games of the season… but what then?
Jan 26, 2015, 9:55 AM EST
Red Bulls attacker heading to Abu Dhabi?
Jan 26, 2015, 9:20 AM EST
The signing of two Venezuelan youngsters could put Real in plenty of trouble with FIFA, as Barcelona-esque transfer ban could be on the cards.
Jan 26, 2015, 8:34 AM EST
The Koreans will face either Australia or the UAE in Saturday’s final in Sydney.
Jan 26, 2015, 8:00 AM EST
All the latest gossip, right here.
Jan 25, 2015, 11:33 PM EST
“I am concerned, not because of Chelsea but because we didn’t score in our last two home games,” Pellegrini said.
Jan 25, 2015, 10:50 PM EST
The 33-year-old Cameroonian striker joins a Sampdoria side currently tied for third in the table with 34 points.
Jan 25, 2015, 10:13 PM EST
“If he’s not ready for Tuesday then he’ll be back, for sure, against West Ham next weekend,” Rodgers said.
Jan 25, 2015, 9:22 PM EST
Maloney turned 32 on Saturday and will be unveiled by Chicago on Monday.
Jan 25, 2015, 8:31 PM EST
Sepp Blatter: Kind of like “The Godfather”. But let’s be clear, we’re talking “The Godfather: Part III”.
Jan 25, 2015, 7:40 PM EST
What else is cooking? Glad you asked.
Jan 25, 2015, 6:30 PM EST
There’s a new top-four team in Spain, while little has changed in Italy, both for good and bad.
Jan 25, 2015, 4:28 PM EST
Two of eight quarterfinals places were clinched on Sunday as the late drama continues at AFCON 2015.
Jan 25, 2015, 2:59 PM EST
A work permit still must be obtained, but Arsenal is on the cusp of securing some defensive depth.
Jan 25, 2015, 2:07 PM EST
With 10 goals in his last six games, all of that is coming to a screeching halt.
Jan 25, 2015, 12:54 PM EST
After yesterday’s FA Cup craziness, things were restored to normal today as all three Premier League sides went through, despite some nervy moments.
Jan 25, 2015, 11:43 AM EST
Standard Liege fans responded to their former player – now with their arch rivals – in a very mean way. Defour reacted accordingly.
Jan 25, 2015, 10:46 AM EST
Four goals in his last four games has Paul Pogba on top of the world.
Jan 25, 2015, 10:16 AM EST
Aston Villa secured the services of midfielder Fabian Delph, and while that should have been an exciting announcement, the club blew it up a little too much and it fell flat on its face.
Jan 25, 2015, 9:23 AM EST
Mohamed Salah just needed signatures to make him a Roma player, but now the Italian club could be headed in a different direction.
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