Skip to content

NWSL: Houston becomes second MLS franchise to place team in women’s professional league

Dec 12, 2013, 7:09 PM EDT

houston_dash

Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.

The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.

Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.

“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”

Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.

“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”

That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.

After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.

“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”

By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.

That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.

Latest Posts
  1. Liverpool plays to compact 1-0 win over Olympiacos

    Jul 27, 2014, 11:08 PM EDT

    LiverpoolOlympiacos AP

    Liverpool looks focused on improving its shape heading into the upcoming Premier League season.

  2. MLS Roundup: Dallas pulls out heroic draw, Valeri gives Timbers late win

    Jul 27, 2014, 10:17 PM EDT

    Fernandez Getty Images

    Raul Fernandez held Vancouver to a draw while Portland won a 3-2 barnburner with Montreal.

  3. Petr Cech says he won’t back down at Chelsea anytime soon

    Jul 27, 2014, 7:24 PM EDT

    Cech Getty Images

    With Thibaut Courtois hot on his trail, Petr Cech isn’t about to let the youngster’s hype get in the way of his 11-year Chelsea career.

  4. VIDEO: Mario Balotelli takes amazing selfie with two pitch invaders

    Jul 27, 2014, 6:43 PM EDT

    Source, Twitter: @NA_B27 Source, Twitter: @NA_B27

    AC Milan got hosed, but Mario Balotelli had some fun as a second-half substitute.

  5. Martinez tells Everton fans “of course we’ll get” Lukaku

    Jul 27, 2014, 6:26 PM EDT

    MartinezLukaku Getty Images

    It may have been in jest, but Roberto Martinez has set rumors alight.

  6. Teams confirm Dejan Lovren completes transfer from Southampton to Liverpool

    Jul 27, 2014, 5:37 PM EDT

    Lovren Getty Images

    Lovern becomes the third Southampton player to move to Liverpool this summer.

  7. Four thoughts from Manchester City vs. AC Milan (including Balotelli’s on-field selfie!)

    Jul 27, 2014, 4:56 PM EDT

    20140727-181926.jpg

    AC Milan got thumped for the second straight US preseason friendly. What does it mean?

  8. Premier League return for Van der Vaart? His old manager Redknapp hopes so

    Jul 27, 2014, 4:50 PM EDT

    VanderVaart AP

    Having played under Redknapp for 2 years at Spurs, the QPR boss wants him back.

  9. Jan Vertonghen says Spurs have offered him a new 5-year contract

    Jul 27, 2014, 4:09 PM EDT

    Vertonghen Getty Images

    With a good World Cup, Spurs has affirmed the importance of Jan Vertonghen’s presence to their back line.

  10. Carlo Tavecchio in racism row after calling African players “banana eaters”

    Jul 27, 2014, 3:12 PM EDT

    Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans. Closed stands at the Stadio Olimpico reflect Roma fans' punishment for 'territorially discriminatory' chants aimed at Napoli fans.

    What Italy needs is an FIGC president that works to prevent racism, not one that uses racist terms when referring to players from elsewhere.

  11. Cuauhtémoc Blanco is back in the top division of Mexican soccer

    Jul 27, 2014, 2:19 PM EDT

    blanco AP

    At 41 years of age, the forward has made a return with Puebla, although he was unable to help his new side break a goalless draw.

  12. Michael Bradley was none too pleased with officials in Toronto’s loss to Kansas City

    Jul 27, 2014, 1:26 PM EDT

    michael_bradley Getty Images

    The referee handed out eight yellows and sent a Kansas City player off, although they still came back to take all three points.

  13. Pep Guardiola has a job for life at Bayern Munich

    Jul 27, 2014, 12:33 PM EDT

    Germany Soccer Champions League AP

    The manager can stop worrying — he doesn’t need to keep bringing in multiple trophies to keep his job with the Bavarian giants.

  14. Thierry Henry evades questions on retirement

    Jul 27, 2014, 11:40 AM EDT

    Thierry Henry, Oriol Rosell, Soony Saad AP

    The New York Red Bulls star and former France international is adopting a wait-and-see approach to the end of his playing career.

  15. Loïc Rémy fails medical, move to Liverpool is off

    Jul 27, 2014, 10:42 AM EDT

    Newcastle United's Remy celebrates his goal against Tottenham Hotspur during their English Premier League soccer match at White Hart Lane in London Reuters

    It’s back to QPR for the forward, while Brendan Rodgers will need to seek other options to help compensate for the loss of Luis Suárez.

  16. Arsenal confirm signing of Colombia goalkeeper David Ospina

    Jul 27, 2014, 9:54 AM EDT

    ospina AP

    It’s official! The Colombia goalkeeper joins the Gunners on a long-term contract, and is expected to make his first appearance next month.

  17. Inter consider swapping Fredy Guarín for Manchester United’s Chicharito

    Jul 27, 2014, 8:59 AM EDT

    guarin Getty Images

    Internazionale need more firepower up top. United need more depth in midfield. This switch seems like an ideal solution.

  18. Carlo Ancelotti expects Ángel di María back for preseason training

    Jul 27, 2014, 8:06 AM EDT

    angel_di_maria Getty Images

    The Real Madrid manager seems to enjoy destroying the hopes of players, clubs and fans by putting to rest rumors of summer transfers.