Dec 12, 2013, 7:09 PM EDT
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Oct 22, 2014, 9:20 AM EDT
The MLS side was eliminated from group stage play on an away goals tiebreaker as Honduran side Olimpia goes through.
Oct 22, 2014, 8:42 AM EDT
Norwich striker Cameron Jerome complained to Mark Clattenburg that a Leeds player was racially abusing him, and the matter is being investigated.
Oct 22, 2014, 7:46 AM EDT
Arsenal’s energetic German winger loves the club, but admitted he can’t sit on the bench forever.
Oct 21, 2014, 11:10 PM EDT
“On behalf of the club, I would like to apologise to the QPR supporters for the embarrassment this has caused,” Fernandes wrote.
Oct 21, 2014, 10:15 PM EDT
Who scored the best goal in Tuesday’s Champions League action?
Oct 21, 2014, 9:00 PM EDT
Oct 21, 2014, 8:15 PM EDT
One hopes Agudelo’s story will resonate with Jurgen Klinsmann.
Oct 21, 2014, 7:15 PM EDT
“It might be something I regret down the line for not challenging myself,” said Gerrard.
Oct 21, 2014, 5:50 PM EDT
The players will shell out over $90,000 to cover the cost of the traveling fans.
Oct 21, 2014, 5:10 PM EDT
40 goals were scored in eight games on Tuesday, as Groups E-H exploded into life.
Oct 21, 2014, 5:01 PM EDT
A sensational ending to a sensational performance by Hazard and Chelsea as a whole.
Oct 21, 2014, 4:35 PM EDT
When Bayern Munich are firing on all cylinders, they are scary, scary sight.
Oct 21, 2014, 3:49 PM EDT
Unlucky for Maribor. Comfortable for Chelsea.
Oct 21, 2014, 3:42 PM EDT
Groups E-H are in action on Wednesday in Europe as eight games take place, and there are some gaudy score lines after just 45 minutes.
Oct 21, 2014, 3:36 PM EDT
It’s an absolute shellacking going into half-time with Bayern giving a masterclass display in Roma.
Oct 21, 2014, 3:00 PM EDT
It’s the right move for Philly, especially given the man management shown by Curtin.
Oct 21, 2014, 2:48 PM EDT
Pellegrini defiant despite City blowing a 2-0 lead in Moscow.
Oct 21, 2014, 2:07 PM EDT
Missing Koscielny is a far bigger blow than having to start a 22-year-old, though.
Oct 21, 2014, 2:01 PM EDT
City chuck away 2-0 lead in Russian capital, as UCL hopes hang in the balance.
Oct 21, 2014, 1:21 PM EDT
We’re going to have to have a talk about the presupposed power of the superior West at some point soon.
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