Skip to content

NWSL: Houston becomes second MLS franchise to place team in women’s professional league

Dec 12, 2013, 7:09 PM EDT

houston_dash

Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.

The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.

Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.

“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”

Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.

“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”

That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.

After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.

“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”

By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.

That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.

Latest Posts
  1. Where in the world is Angel Di Maria? Man United boss Louis van Gaal has no idea

    Jul 30, 2015, 9:27 PM EDT

    Louis van Gaal & Angel Di Maria, Manchester United FC Louis van Gaal & Angel Di Maria, Manchester United FC

    Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.

  2. Anfield exit looming? Balotelli, Borini left out of squad for Liverpool’s final preseason games

    Jul 30, 2015, 8:10 PM EDT

    Mario Balotelli, Liverpool FC Mario Balotelli, Liverpool FC

    With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.

  3. Report: Julian Green will start season with Bayern Munich reserves, not on loan

    Jul 30, 2015, 6:24 PM EDT

    Julian Green, FC Bayern Munich Getty Images

    Julian Green will be playing in the fourth division of German football to begin the 2015-16 season.

  4. David Beckham’s Miami MLS team is getting a really, really bad stadium deal

    Jul 30, 2015, 5:05 PM EDT

    Marlins Park — Miami Marlins Marlins Park — Miami Marlins

    The terms and conditions of building a stadium next to Marlins Park couldn’t be any less favorable to the prospective MLS franchise.

  5. CONCACAF president to review refereeing department after Gold Cup fiasco

    Jul 30, 2015, 4:02 PM EDT

    Mark Geiger — Panama vs. Mexico — 2015 CONCACAF Gold Cup Mark Geiger — Panama vs. Mexico — 2015 CONCACAF Gold Cup

    CONCACAF’s refereeing department could be in line for something of an overhaul in the coming months and years.

  6. Premier League 2015-16 season preview: Norwich City

    Jul 30, 2015, 3:00 PM EDT

    Norwich City FC Norwich City FC

    Back in the Premier League after a season away, can the Canaries stay up and solidify their place among England’s elite?

  7. Mauricio Pochettino: USMNT’s DeAndre Yedlin could go out on loan

    Jul 30, 2015, 2:00 PM EDT

    2015 MLS All-Star Game Getty Images

    Following Tottenham’s 2-1 loss to the MLS All-Stars, Mauricio Pochettino said he is unsure as to where Yedlin will be playing next season.

  8. Zlatan says his next move will be “a very big surprise”

    Jul 30, 2015, 1:05 PM EDT

    Zlatan Ibrahimovic AP

    Zlatan’s contract with Paris Saint-Germain expires next season, but he won’t let anyone know his plans for the future.

  9. Premier League 2015-16 season preview: Newcastle United

    Jul 30, 2015, 12:10 PM EDT

    newcastlecrest

    Last season was a complete disaster for Newcastle. Can Steve McClaren turn things around for the Magpies?

  10. Thursday’s Transfer Rumor Roundup: Lambert to West Brom, Balotelli back to Italy

    Jul 30, 2015, 11:02 AM EDT

    Hull City v Liverpool - Premier League Getty Images

    Liverpool could lose two strikers, while Mario Gomez is on his way to Besiktas.

  11. Chung Mong-joon to run for FIFA presidency, calls out Blatter and Platini

    Jul 30, 2015, 10:06 AM EDT

    Chung Mong-Joon Speaks About Possible FIFA President Candidacy Getty Images

    The South Korean billionaire is looking to become the new president of FIFA, and he had some choice words for his rivals.

  12. Premier League 2015-16 season preview: Manchester United

    Jul 30, 2015, 9:10 AM EDT

    manchester.united.crest

    Heading into Louis van Gaal’s second season at Old Trafford, trophies are on the minds of everyone in Manchester.

  13. Report: Sergio Ramos to sign extension with Real Madrid until 2020

    Jul 30, 2015, 8:15 AM EDT

    FBL-ESP-LIGA-REAL MADRID-MALAGA Getty Images

    The defender had been heavily linked with a move to Manchester United, but it looks like he’ll be staying at Madrid.

  14. MLS All Stars 2-1 Tottenham Hotspur: Kaka powers MLS to win

    Jul 29, 2015, 11:15 PM EDT

    2015 AT&T Major League Soccer All-Star game at Dick's Sporting Goods Park on July 29, 2015 in Commerce City, Colorado. Getty Images

    Kaka and David Villa scored for the All Stars, which built on last year’s 2-1 win against Bayern Munich.

  15. Manchester United 0-2 PSG: Early goals lead French champs past Red Devils

    Jul 29, 2015, 11:09 PM EDT

    CHICAGO, IL - JULY 29:  Phil Jones and Bastian Schweinsteiger of Manchester United in action with  Thiago Silva and Zlatan Ibrahimovic of Paris Saint Germain during the International Champions Cup 2015 match between Manchester United and Paris Saint Germain at Soldier Field on July 29, 2015 in Chicago, Illinois.  (Photo by Tom Purslow/Man Utd via Getty Images) Getty Images

    Halftime substitutions including Andreas Pereira gave some life to United, but the Red Devils still couldn’t find the back of the net.

  16. WATCH: Carli Lloyd with another screamer, this time in NWSL play

    Jul 29, 2015, 11:01 PM EDT

    LATE NIGHT WITH SETH MEYERS -- Episode 236 -- Pictured: Carlie Lloyd of the 2015 FIFA Women's World Cup Champion U.S. Women's National Team, during an interview on July 27, 2015 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images) Getty Images

    The 86th minute tally came moments after FCKC had drawn level at 2-2.

  17. Jaime Penedo and L.A. Galaxy surprisingly decide to call it quits

    Jul 29, 2015, 8:39 PM EDT

    LOS ANGELES, CA - DECEMBER 07:  Goalkeeper Jaime Penedo #18 of the Los Angeles Galaxy makes a save in the second half of regulation time during 2014 MLS Cup at StubHub Center on December 7, 2014 in Los Angeles, California. The Galaxy defeated the Revolution 2-1. (Photo by Victor Decolongon/Getty Images) Getty Images

    Could this be on account of overseas interest, or is he just ready to go closer to home?

  18. UEFA Champions League wrap: Celtic escapes through Boyata; Ajax draws

    Jul 29, 2015, 7:14 PM EDT

    GLASGOW, SCOTLAND - JULY 29:  Dedryck  Boyata of Celtic scores against FK Qarabag during the UEFA Champions League Third Qualifying Round 1st Leg match between Celtic and FK Qarabag at Celtic Park on July 29, 2015 in Glasgow, Scotland. (Photo by Steve Welsh/Getty Images) Getty Images

    The Azerbaijani champions nearly walked out of Celtic Park with a deadlock, but Boyata’s second goal in as many games did the trick.

  19. Men in Blazers podcast: Chelsea’s John Terry joins Rog and Davo

    Jul 29, 2015, 6:18 PM EDT

    meninblazers

    Rog and Davo pod from Chelsea vs. Barcelona at FedExField in Landover, Maryland. Chelsea captain John Terry guests.

Featured video

Analyzing PL clubs in the transfer window