Dec 12, 2013, 7:09 PM EDT
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
Jul 30, 2015, 9:27 PM EDT
Louis van Gaal seems to have misplaced his club’s $90 million investment, purchased just 12 months ago.
Jul 30, 2015, 8:10 PM EDT
With three attacking signings already made this summer, Balotelli and Borini look destined to leave Liverpool before the transfer deadline.
Jul 30, 2015, 6:24 PM EDT
Julian Green will be playing in the fourth division of German football to begin the 2015-16 season.
Jul 30, 2015, 5:05 PM EDT
The terms and conditions of building a stadium next to Marlins Park couldn’t be any less favorable to the prospective MLS franchise.
Jul 30, 2015, 4:02 PM EDT
CONCACAF’s refereeing department could be in line for something of an overhaul in the coming months and years.
Jul 30, 2015, 3:00 PM EDT
Back in the Premier League after a season away, can the Canaries stay up and solidify their place among England’s elite?
Jul 30, 2015, 2:00 PM EDT
Following Tottenham’s 2-1 loss to the MLS All-Stars, Mauricio Pochettino said he is unsure as to where Yedlin will be playing next season.
Jul 30, 2015, 1:05 PM EDT
Zlatan’s contract with Paris Saint-Germain expires next season, but he won’t let anyone know his plans for the future.
Jul 30, 2015, 12:10 PM EDT
Last season was a complete disaster for Newcastle. Can Steve McClaren turn things around for the Magpies?
Jul 30, 2015, 11:02 AM EDT
Liverpool could lose two strikers, while Mario Gomez is on his way to Besiktas.
Jul 30, 2015, 10:06 AM EDT
The South Korean billionaire is looking to become the new president of FIFA, and he had some choice words for his rivals.
Jul 30, 2015, 9:10 AM EDT
Heading into Louis van Gaal’s second season at Old Trafford, trophies are on the minds of everyone in Manchester.
Jul 30, 2015, 8:15 AM EDT
The defender had been heavily linked with a move to Manchester United, but it looks like he’ll be staying at Madrid.
Jul 29, 2015, 11:15 PM EDT
Kaka and David Villa scored for the All Stars, which built on last year’s 2-1 win against Bayern Munich.
Jul 29, 2015, 11:09 PM EDT
Halftime substitutions including Andreas Pereira gave some life to United, but the Red Devils still couldn’t find the back of the net.
Jul 29, 2015, 11:01 PM EDT
The 86th minute tally came moments after FCKC had drawn level at 2-2.
Jul 29, 2015, 8:39 PM EDT
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Jul 29, 2015, 7:14 PM EDT
The Azerbaijani champions nearly walked out of Celtic Park with a deadlock, but Boyata’s second goal in as many games did the trick.
Jul 29, 2015, 6:18 PM EDT
Rog and Davo pod from Chelsea vs. Barcelona at FedExField in Landover, Maryland. Chelsea captain John Terry guests.
Jul 29, 2015, 5:33 PM EDT
It might be old hat for Drogba, but it’s pretty nutty for us.
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