Skip to content

NWSL: Houston becomes second MLS franchise to place team in women’s professional league

Dec 12, 2013, 7:09 PM EST

houston_dash

Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.

The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.

Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.

“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”

Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.

“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”

That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.

After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.

“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”

By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.

That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.

Latest Posts
  1. La Liga and Serie A roundup: Valencia, Napoli falter in Champions League bids; Milan derby a stalemate

    Nov 23, 2014, 10:20 PM EST

    FBL-ESP-LIGA-LEVANTE-VALENCIA Getty Images

    Catch up on all of Sunday’s action and movement in La Liga and Serie A.

  2. Inside Look, MLS Cup Playoffs: How Revs, Galaxy built very different one-goal leads

    Nov 23, 2014, 8:15 PM EST

    Jermaine Jones AP

    The Revs and Galaxy may both hold one-goal advantages, but they’re very different leads built in very different ways.

  3. Video: Warnock delighted with “old fashioned cup tie” from Palace

    Nov 23, 2014, 7:45 PM EST

    Warnock Getty Images

    The Crystal Palace manager hailed his side’s “Neil Warnock performance” as they pull themselves out of the relegation zone.

  4. Recap: LA Galaxy grab 1-0 lead over Seattle Sounders in Western Conference Championship

    Nov 23, 2014, 7:14 PM EST

    Seattle Sounders v Los Angeles Galaxy - Western Conference Final - Leg 1 Getty Images

    The Galaxy find themselves just 90 minutes from the third MLS Cup final in four years after a narrow victory over the Sounders.

  5. Halftime, MLS Cup Playoffs: LA Galaxy, Seattle Sounders in 0-0 Western Conference Championship stalemate

    Nov 23, 2014, 6:05 PM EST

    Seattle Sounders v Los Angeles Galaxy - Western Conference Final - Leg 1 Getty Images

    Zeroes on the scoresheet, but plenty of action in the first half. Sounders very patient, but Galaxy getting close.

  6. Despite artificial turf, New York Red Bulls’ Thierry Henry says he’ll play next week at New England

    Nov 23, 2014, 5:32 PM EST

    New England Revolution v New York Red Bulls - Eastern Conference Final - Leg 1 Getty Images

    He’s only ever done it twice in his MLS career, but with the season — and maybe his career — on the line, Thierry Henry will play on artificial turf next week.

  7. Video: Mauricio Pochettino keeps even keel after Hull win

    Nov 23, 2014, 4:50 PM EST

    Pochettino Getty Images

    The Spurs manager wouldn’t be drawn into talk about the winner from Christian Eriksen or the red card to Gaston Ramirez, instead discussing how he was just delighted to get three points any way he can.

  8. Lineups, MLS Cup Playoffs: LA Galaxy host Seattle Sounders in Western Conference Championship, leg 1

    Nov 23, 2014, 4:25 PM EST

    Juninho, Landon Donovan, Dan Gargan, Robbie Keane Juninho, Landon Donovan, Dan Gargan, Robbie Keane

    Lineups are in for the Galaxy and Sounders’ Western Conference Championship first leg matchup. Two massive omissions leave Seattle shorthanded.

  9. Recap: New England Revolution snatch 2-1 lead, two away goals from New York Red Bulls

    Nov 23, 2014, 4:07 PM EST

    Jermaine Jones, Luis Robles AP

    The Eastern Conference Championship first leg finished Red Bulls 1-2 Revolution, putting Jay Heaps’ side in full control of the series.

  10. Video: Bruce rues Ramirez red card which “ruined the spectacle”

    Nov 23, 2014, 3:10 PM EST

    Bruce Getty Images

    Steve Bruce challenged the decision to give Gaston Ramirez a straight red card, and criticized Tottenham defender Jan Vertonghen for going down too easily.

  11. Halftime, MLS Cup Playoffs: New York Red Bulls 1-1 New England Revolution after thrilling first half

    Nov 23, 2014, 2:52 PM EST

    Bradley Wright-Phillips, Bill Hamid Bradley Wright-Phillips, Bill Hamid

    The first 45 at Red Bull Arena was wild. Take a deep breath and relive the thrilling actions, goals and all.

  12. Watch Live: New York Red Bulls vs New England Revolution (Lineups)

    Nov 23, 2014, 2:00 PM EST

    Jones AP

    New England is undefeated in 11 straight matches with Jermaine Jones in the lineup.

  13. Video: Brendan Rodgers says Liverpool needs to “become a team”

    Nov 23, 2014, 1:29 PM EST

    Rodgers AP

    Brendan Rodgers was quite downtrodden following Liverpool’s 3-1 defeat at Crystal Palace, the club’s third defeat in a row.

  14. Hull City 1-2 Tottenham: Ramirez red ruins early lead as Eriksen wins it

    Nov 23, 2014, 12:55 PM EST

    Spurs Getty Images

    Hull led inside 10 minutes and looked solid on both ends, but a straight red to Gaston Ramirez for a kick at Jan Vertonghen, and Christian Eriksen completes the Spurs comeback a minute before full time.

  15. WATCH: Perth Glory substitute gets sent off after 17 seconds

    Nov 23, 2014, 11:50 AM EST

    Zadkovich Getty Images

    Fastest ever red card? It certainly has a shout after Australian completes an ugly tackle straight after coming on.

  16. Watch Live: Hull City vs Tottenham Hotspur (Lineups)

    Nov 23, 2014, 10:48 AM EST

    Pochettino AP

    Mauricio Pochettino has called on Ben Davies and five others to fix things for Spurs, as both sides make a whopping six changes to their lineups from last weekend.

  17. Crystal Palace 3-1 Liverpool: Bolasie carves up Liverpool defense

    Nov 23, 2014, 10:26 AM EST

    Palace Getty Images

    Yannick Bolasie was a force down both flanks as Neil Warnock’s Crystal Palace pulls out of the relegation zone.

  18. David Moyes details plane troubles ahead of Real Sociedad debut

    Nov 23, 2014, 10:01 AM EST

    Moyes Getty Images

    David Moyes began his tenure in Spain with a 0-0 draw, but there was more to it than that.

  19. Report: Marco Reus is out for rest of 2014 with torn ankle ligament

    Nov 23, 2014, 8:19 AM EST

    Reus AP

    After missing the World Cup while rehabbing a serious ankle injury, Marco Reus is faced with yet another long road back.

  20. Watch Live: Crystal Palace vs Liverpool (Lineups)

    Nov 23, 2014, 7:48 AM EST

    Lambert Getty Images

    With Daniel Sturridge shelved for weeks and Mario Balotelli unable to get past a groin knock, Liverpool turns to Rickie Lambert to produce goals at Selhurst Park.

Featured video

Week 12: PL Saturday recap