Dec 12, 2013, 7:09 PM EDT
Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.
The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.
Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.
“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”
Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.
“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”
That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.
After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.
“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”
By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.
That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.
2015 Gold Cup: With the rest of CONCACAF making strides, this is USMNT’s chance to show they are, too
Jul 6, 2015, 10:14 PM EDT
While the rest of CONCACAF closes the gap on the USA and Mexico, it’s time for the USMNT to show they’re still improving, too.
Jul 6, 2015, 9:56 PM EDT
Are Abby Wambach and Carli Lloyd the next athletes to be seen parading down the Canyon of Heroes?
Jul 6, 2015, 9:12 PM EDT
The only question is, who’s willing to pay the price?
Jul 6, 2015, 8:17 PM EDT
Will Abby Wambach play at the 2016 Olympics in Rio? She hasn’t yet said.
Jul 6, 2015, 7:20 PM EDT
The goalkeeper’s agent has said Casillas would like a move to Portugal, but Real is playing hardball.
Jul 6, 2015, 6:26 PM EDT
In the world of South American football, everything is coming up Chile.
Jul 6, 2015, 5:31 PM EDT
After a failed spell at Tottenham, the French midfielder is now a Hornet.
Jul 6, 2015, 4:37 PM EDT
The Gold Cup kicks off tomorrow as Jurgen Klinsmann and the USMNT look to repeat as champions of CONCACAF.
Jul 6, 2015, 3:43 PM EDT
A strange clause in the contract allows Barca to sell the midfielder back to Atletico by July 20.
Jul 6, 2015, 3:22 PM EDT
Like the heavily-redacted Garcia report, you can’t help but think we won’t have details until we’re watching the court cases and trials of the arraigned.
Jul 6, 2015, 2:19 PM EDT
The striker has signed a three-year deal with the second division side.
Jul 6, 2015, 1:46 PM EDT
The Cosmos B can afford to trot out Nash, considering they are 8-0-1 with a plus-34 goal differential under head coach Alecko Eskandarian.
Jul 6, 2015, 1:09 PM EDT
Plenty of other names are having a waltz through the gossip mill.
Jul 6, 2015, 11:01 AM EDT
Pirlo says an American arrival has been in the cards for a while.
Jul 6, 2015, 10:21 AM EDT
Your move, NYCFC.com. Surely the MLS side is not pleased by the “leak” of the widely-speculated signing, but we bet it’s pretty jazzed to have Pirlo.
Jul 6, 2015, 9:51 AM EDT
Plenty more flag-waving winners, emotional players, and post-World Cup couple smooches leap off the Women’s World Cup wire. Shall we look at a few?
Jul 6, 2015, 9:17 AM EDT
The U.S. women are World Cup champions for the third time thanks to a full team effort that belied its star-first reputation.
Jul 6, 2015, 8:23 AM EDT
CONCACAF lawyer Sam Gandhi’s tone hits all the right conciliatory notes, something that FIFA has been unable to do it in its response under Sepp Blatter.
Jul 6, 2015, 7:57 AM EDT
Despite the love heaped on Clyne and Ryan Bertrand last season, Alderweireld was perhaps only second to Jose Fonte in the Saints’ defensive performance pecking order.
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- Official: Andrea Pirlo announces his arrival at New York City FC (video) 9