Skip to content

NWSL: Houston becomes second MLS franchise to place team in women’s professional league

Dec 12, 2013, 7:09 PM EDT

houston_dash

Consider that the National Women’s Soccer League’s predecessor, Women’s Professional Soccer (2009-2011), saw its marque franchise fold after the circuit’s first year. That’s the context needed to realize how big a day this is for the NWSL, with North America’s latest attempt at a professional women’s league announcing on Thursday that Major League Soccer’s Houston Dynamo will enter a team in the league starting with the 2014 season.

The move takes the league from eight to nine teams for its second season, the Houston Dash set to join the Portland Thorns (operated by the Portland Timbers) as the second NWSL entry to be operated by a Major League Soccer team. Leading the league in attendance in season one (drawing 13,320 per game, nine thousand more than the league average), the Thorns won the league’s first championship, defeating Western New York 2-0 in August’s title game.

Now Houston will try to emulate their MLS partner’s success, with the Dash set to begin play in April.

“We are thrilled to have our very own NWSL franchise here in Houston,” Houston Dynamo president Chris Canetti said in a statement announcing the move. “It is an important addition to our sports landscape and will bring added value to our community.”

Canetti initially floated the idea of a women’s team to potential customers three weeks ago, asking for refundable season ticket deposits as a way of gauging interest. Though initial feedback from Canetti indicated early returns were soft, Houston ultimately decided to become the NWSL’s first expansion team, with drafts to stock their roster expected this winter.

“We’re proud and excited to welcome the Houston Dash to the NWSL,” league executive director Cheryl Bailey said. “We are thrilled at being able to add an organization as strong as the Houston Dynamo as we work toward continuing to build a sustainable league.”

That the NWSL was able to add a partner like the Dynamo speaks to the model the league has set up. With U.S. Soccer, the Canadian Soccer Association, and the Mexican federation subsidizing up to a combined seven players per team, much of the teams’ biggest costs are being offset. For a franchise like the Dash — who have an existing organizational infrastructure, and control and operate their own venue (BBVA Compass Stadium) — the NWSL presents a relatively safe investment.

After its first year, the NWSL has a proof of concept, one that was strong enough to convince a new partner to come on board. Had the model proved flimsy, hinting the league was destined to go the way of WPS and the Women’s United Soccer Association (2001-2003), it would have been near-impossible to convince this type of partner that a team was worth the risk. Instead, Houston’s ready to start from the ground up.

“We share the vision for this league and look forward to playing our part in making it a great success,” Canetti said. “Part of our responsibility is to grow the game of soccer, and this new team will play a significant role in that effort.”

By adding a ninth team to the league, Houston’s already playing a significant part. Whereas Women’s Professional Soccer was losing partners at this point in its run, the NWSL has added a major one.

That won’t guarantee success, but the addition does push the league forward. Though they’re an expansion team, Houston immediately becomes one of the NWSL’s most viable franchises, one that could help it survive women’s soccer’s dreaded three-year curse.

Latest Posts
  1. Captain Bastian: Schweinsteiger named new skipper of Germany

    Sep 2, 2014, 9:47 AM EDT

    Brazil Soccer WCup Germany Argentina AP

    Bayern Munich midfielder to lead Germany after Lahm’s retirement.

  2. Record summer: Breaking the transfer window down, by the numbers

    Sep 2, 2014, 9:08 AM EDT

    Britain Soccer Manchester United Angel Di Maria AP

    Where did the cash go? Who spent the most? Which records tumbled?

  3. Cristiano Ronaldo hits out at Real Madrid’s transfer moves

    Sep 2, 2014, 8:26 AM EDT

    Ancelotti's ability to adjust to Atletico's neutralization of Cristiano Ronaldo is a token of his genius. AP

    Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.

  4. Maradona’s quote after Pope’s inter-religious peace match is priceless

    Sep 1, 2014, 11:30 PM EDT

    201409011528557269254 AP

    “Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.

  5. Premier League Team of the Week: Find out who starred on Matchday 3

    Sep 1, 2014, 10:29 PM EDT

    Newcastle United v Crystal Palace - Premier League Getty Images

    From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.

  6. Premier League player of the week — Round 3

    Sep 1, 2014, 9:38 PM EDT

    diego_costa Getty Images

    In the end, the player had to come from the nine-goal thriller at Goodison Park.

  7. VIDEO: Breaking down the Deadline Day deals with the NBCSN crew

    Sep 1, 2014, 8:48 PM EDT

    stambouli_730

    Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.

  8. Premier League transfer window grades – Which team did the best business?

    Sep 1, 2014, 8:45 PM EDT

    Everton v Chelsea - Premier League Getty Images

    Passing or failing? Take a gander at how each Premier League team fared.

  9. Done Deal: Radamel Falcao completes move to Manchester United

    Sep 1, 2014, 8:32 PM EDT

    Falcao AP

    Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.

  10. Done Deal: Better late than never, Arsenal seals deal with Welbeck

    Sep 1, 2014, 8:09 PM EDT

    Sunderland v Manchester United - Premier League Getty Images

    Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.

  11. Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive

    Sep 1, 2014, 7:26 PM EDT

    FC Nantes v Montpellier Herault SC - Ligue 1 Getty Images

    Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.

  12. Done Deal: Listing all the Deadline Day deals from the Premier League

    Sep 1, 2014, 7:13 PM EDT

    Ajax Amsterdam v PEC Zwolle - Johan Cruijff Shield Getty Images

    The biggest confirmed transfers on Deadline Day including Premier League teams.

  13. WATCH: Bart Simpson joins FC Zenit on deadline day; Greeted by AVB

    Sep 1, 2014, 6:40 PM EDT

    BwcxsXUCAAEscIQ

    If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.

  14. Alvaro Negredo signs for Valencia on loan, $40 million deal in place

    Sep 1, 2014, 6:23 PM EDT

    Negredo Getty Images

    Negredo leaves City, heads back to Spain to play for Valencia.

  15. Hull City sign Gaston Ramirez on loan, agree deal for Ben Arfa

    Sep 1, 2014, 5:42 PM EDT

    Austria v Uruguay - International Friendly Match Getty Images

    Hull busy on Deadline Day as Ramirez joins on loan, plus Ben Arfa.

  16. WATCH: Own goal for ages, Zlatan hat trick key PSG win over St Etienne

    Sep 1, 2014, 5:37 PM EDT

    Paris Saint-Germain FC v AS Saint-Etienne - Ligue 1 Getty Images

    In the words of NHL commentator Rick Jeanneret, roll the highlight reel for Ibra, Cavani and PSG, and the lowlight reel for one poor keeper.

Featured video

Official: Welbeck signs for Arsenal