Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Apr 17, 2014, 2:46 PM EDT
Thousands of flares engulfed Greece’s Toumba Stadium as a bench was lit on fire and covered in anchovies. And that was all before the match…
Apr 17, 2014, 1:58 PM EDT
With Guardiola not taking kindly to criticism from the front office, could the former Barcelona boss return to the Camp Nou?
Apr 17, 2014, 1:02 PM EDT
For decades Manchester United have been the top dogs in Manchester, now that’s changing. PST’s Editor and Lead Writer went behind the scenes to see what Mancunians are all about:
Apr 17, 2014, 12:31 PM EDT
Can Brendan Rodgers and company make it through the rest of their schedule unscathed to the prize at the end? Chelsea seem like the biggest hurdle. Our very own Joe Prince-Wright and Mike Prindiville discuss.
Apr 17, 2014, 11:54 AM EDT
Conspiracy theories are abound, with Swansea’s Garry Monk believing someone is out to get his club while Aston Villa’s Paul Lambert couldn’t speak on the suspension of staff members due to a “legal investigation.”
Apr 17, 2014, 10:59 AM EDT
Napoli’s Marek Hamsik has struggled this year, but the 26-year-old could seriously bolster a Premier League attack.
Apr 17, 2014, 9:51 AM EDT
With its club licensing benchmark report for the 2012 season, UEFA has outlined trends that signal both unprecedented growth and overspending issues.
Apr 17, 2014, 8:23 AM EDT
According to a BBC report, a Cardiff player leaked the lineup to Moody who mistakenly sent a text to the wrong person.
Apr 17, 2014, 7:37 AM EDT
With Brendan Rodgers having steered Liverpool to unthinkable Premier League heights, Arsene Wenger believes the deciders should instead look to the league’s trenches to give out its postseason award.
Apr 17, 2014, 12:24 AM EDT
Week one of the NWSL season sees Seattle atop of the league, but an import from Spain snagged her own headlines for Western New York.
Apr 16, 2014, 10:22 PM EDT
It took six-and-a-half weeks, but last year’s Supporters’ Shield winners have their first victory of the season.
Apr 16, 2014, 9:40 PM EDT
Three matches the shoot up the title, Champions League races:
Apr 16, 2014, 8:57 PM EDT
One location is the clear favor for No. 24, but down to one slot, the competition could pick up.
Apr 16, 2014, 7:57 PM EDT
Like his players, City’s boss has plenty of questions to answer after Wednesday’s disappointment.
Apr 16, 2014, 6:52 PM EDT
If Atlanta, Miami aren’t good sports towns, it may not matter. The doubts critics have cast on the league’s Southeast excursion may be irrelevant.
Apr 16, 2014, 6:29 PM EDT
Top four hopes over for Everton?
Apr 16, 2014, 5:40 PM EDT
Real win Copa del Rey as Barcelona’s bad run continues:
Apr 16, 2014, 5:26 PM EDT
One more spot in MLS’s planned expansion is gone, with Atlanta set to begin play in 2017.
Apr 16, 2014, 4:52 PM EDT
Two late goals gave Sunderland a lead, one City pulled back just before full-time.
Apr 16, 2014, 4:51 PM EDT
Eagles soar to safety, but Everton’s Champions League dreams are in ruins:
- Manchester: A city not united, as Blue and Red converge 0
- PST Extra: Race for the Premier League title 0
- Report: Cardiff, Tan claim to have evidence against Palace in spy accusation 0
- NWSL Digest: Reign, Flash flying as we move past Week 1 2
- Henry, Sam goals see New York break into the win column 0
- Real Madrid beat Barcelona to win Copa del Rey, as Bale’s brilliance seals it 5