Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Sep 3, 2015, 10:13 AM EDT
Who would’ve guessed it, the Gunners are short on strikers…
Sep 3, 2015, 9:36 AM EDT
After his game-winner from halfway last season, Cicerone is at it again.
Sep 3, 2015, 8:40 AM EDT
Klinsmann’s side move up, but remain out of the top 20.
Sep 3, 2015, 8:00 AM EDT
Chicharito has the following message for United’s fans after five years at Old Trafford.
Sep 2, 2015, 9:57 PM EDT
The NBC Deadline Day show is here in podcast form.
Sep 2, 2015, 9:32 PM EDT
A fraction of the transfer fee has made its way to the lower division team in France that helped mold Anthony Martial into the $55 million player he is today.
Sep 2, 2015, 8:18 PM EDT
Rog and Davo break down Chelsea’s loss to Crystal Palace and Swansea’s stylish win over Manchester United. Plus, a recap of transfer deadline day.
Sep 2, 2015, 6:56 PM EDT
Tim Howard looked good for Everton last weekend, but the U.S. coach says it’s too close to the Mexico game to make a change.
Sep 2, 2015, 5:42 PM EDT
The former Chelsea defender is no longer listed on the team’s website and was left out of both the club’s domestic and European squads.
Sep 2, 2015, 4:29 PM EDT
The paperwork was late, and FIFA rejected the deal, but the two sides still wish for it to be completed.
Sep 2, 2015, 3:40 PM EDT
The San Siro wanted Zlatan back, but he is happy in France.
Sep 2, 2015, 2:46 PM EDT
Villa had a very quiet Deadline Day, but they tried to make a splash.
Sep 2, 2015, 2:07 PM EDT
After the match, Noble said it was a tackle that happens “10 times a game” and that he felt it didn’t even deserve a yellow card.
Sep 2, 2015, 1:15 PM EDT
After finishing second in its group thanks to a 3-1 win over the Netherlands, Herzog’s Yanks toppled England’s U-20 team this summer. Now: the U-21s.
Spain’s Del Bosque says De Gea’s Euro spot in trouble without playing time; Speaks on Chelsea’s Costa
Sep 2, 2015, 12:31 PM EDT
“He needs to be professional and move on from this episode,” Del Bosque said of the Manchester United keeper.
Sep 2, 2015, 11:29 AM EDT
Unified Germany hasn’t medaled since 1964 in Tokyo (Bronze). East Germany won gold in 1976.
Sep 2, 2015, 11:12 AM EDT
“The Financial Fair Play today is too complicated to be efficient,” said the Premier League’s longest-tenured manager. “There’s a need to simplify the process.”
Sep 2, 2015, 9:24 AM EDT
Bournemouth took a big hit on transfer deadine day, but it had nothing to do with sales or purchases.
Sep 2, 2015, 8:47 AM EDT
Let’s dig into the figures, at least in terms of the 20 Premier League clubs, including the controversial amount of players on loan from Chelsea.
- Arsenal’s striker fears grow: Danny Welbeck has surgery, out long-term 1
- USMNT move up one spot in latest FIFA World rankings 1
- Klinsmann confirms Brad Guzan will start Confederations Cup playoff in goal 4
- Full list of every transfer made by Premier League clubs during the Summer Transfer Window 0
- Manchester United fires back on De Gea saga, laying blame at feet of Real Madrid 1
- GRADES: How did each Premier League team fare in the Summer Transfer Window? 7