Dec 30, 2013, 4:22 PM EST
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Nov 25, 2014, 5:22 PM EST
City’s late show sets up pulsating clash in the Italian capital next month.
Nov 25, 2014, 4:46 PM EST
Citizens grab last-gasp win to boost their chances of making the last 16.
Nov 25, 2014, 4:33 PM EST
Five different players netted as Chelsea picked up its largest road Champions League win since 1999.
Nov 25, 2014, 4:10 PM EST
Suarez is off and running for Barca with a goal of exceptional class. What else did you expect?
Nov 25, 2014, 3:46 PM EST
The only other active players in the Top Ten are Chelsea’s Didier Drogba (43) and Thierry Henry (50), who obviously isn’t active with a UEFA Champions League club.
Nov 25, 2014, 3:10 PM EST
With top-quality players hardly ever available in January, the Portguese international could be a hot commodity in England.
Nov 25, 2014, 2:33 PM EST
A urinary infection has Pele in the hospital just 10 days after being released following surgery.
Nov 25, 2014, 1:55 PM EST
Follow the latest batch of UEFA Champions League matches, right here.
Nov 25, 2014, 1:05 PM EST
To be completed in two phases,
Nov 25, 2014, 12:11 PM EST
“Air Marshall” not only earned his nickname, but helped to solidify an otherwise shaky back line.
Nov 25, 2014, 11:23 AM EST
Another major move in the world of money, which is clearly what FIFA is most concerned with.
Nov 25, 2014, 10:41 AM EST
While away with the team on a road trip, the Southampton midfielder’s house was ransacked and multiple valuables stolen, including his car.
Nov 25, 2014, 9:19 AM EST
Jack Wilshere will be out “for a few games” and will see a specialist after turning his ankle hard.
Nov 25, 2014, 8:26 AM EST
A fire broke out in the one building standing in the way of Tottenham’s proposed new stadium, a fishy situation indeed.
Nov 25, 2014, 8:03 AM EST
Back after steering the club to safety last season, Stevens has a taller task ahead of him this time around.
Nov 24, 2014, 11:23 PM EST
A rematch of the World Cup quarterfinals headlines the draw for the 2015 Copa America tournament.
Nov 24, 2014, 10:30 PM EST
After leading his club to their second straight win, it’s a Burnley man as Round 12’s Player of the Week.
Nov 24, 2014, 9:25 PM EST
With a massive Champions League match against Bayern Munich tomorrow, Samir Nasri said Manchester City’s stars must perform to keep their jobs.
Nov 24, 2014, 8:30 PM EST
After returning from injury ahead of schedule, Olivier Giroud found out he was never included on Arsenal’s Champions League roster.
Nov 24, 2014, 7:25 PM EST
Find out who made it into the starting XI in the latest edition of Premier League Team of the Week.
- Manchester City 3-2 Bayern Munich: Aguero’s hat trick hands Citizens lifeline 0
- Schalke 0-5 Chelsea: Blues with an untouchable performance against old boss 0
- Lionel Messi breaks Raul’s record for Champions League goals (video) 0
- LIVE – Champions League: Manchester City vs. Bayern Munich, Chelsea to Schalke 0
- Report: Sony will not renew sponsorship with FIFA over future World Cup shroud 3
- Wenger says Jack Wilshere has a “big ankle sprain” 2