Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Sep 24, 2014, 12:07 AM EDT
Sporting KC and the Portland Timbers both won easily in their CONCACAF Champions League group play matches.
Sep 23, 2014, 10:46 PM EDT
Watch the full, 15-round, 30-shot penalty shootout between Liverpool and Middlesbrough.
Sep 23, 2014, 9:30 PM EDT
The 2013 Ballon d’Or winner awarded to the world’s best footballer now has nine goals in five games this season for Real Madrid.
Sep 23, 2014, 8:30 PM EDT
The two-phase plan is expected to be completed by May of 2016 and will cost an estimated $120 million.
Sep 23, 2014, 7:28 PM EDT
The 35-year-old midfielder won the World Cup with Italy in 2006 and is regarded as one of the best playmakers of his generation.
Sep 23, 2014, 6:39 PM EDT
The Toronto FC midfielder and U.S. international was fined for his harsh comments regarding the refereeing in Toronto’s draw with Chicago.
Sep 23, 2014, 5:49 PM EDT
Anfield played host to a match that saw two extra-time goals and a penalty shootout that went 15 rounds before the Reds could claim their place in the fourth round.
Sep 23, 2014, 4:30 PM EDT
The Serbian club’s supporters were seen waving a banner displaying an anti-Semitic phrase during their Europa League match against Tottenham.
Sep 23, 2014, 4:08 PM EDT
Altidore is off and running for the 2014-15 season, watch his goal.
Sep 23, 2014, 3:15 PM EDT
UEFA has already ruled — based on previous offenses — that CSKA’s match against Bayern Munich next week will be played in an empty stadium.
Sep 23, 2014, 2:22 PM EDT
What would Lampard want? Hard to tell from the weekend’s goal celebration or lack thereof?
Sep 23, 2014, 1:33 PM EDT
You do get the feeling they had to do a bunch of work to find people who failed to recognize Dempsey, if only because of the interviews that made the final cut.
Sep 23, 2014, 12:42 PM EDT
The possibilities for juicy upsets aren’t dancing through the slate of third round matches, but there’s plenty to look forward to…
Sep 23, 2014, 11:43 AM EDT
Ghana national teamer and Al Ain striker Asamoah Gyan has called a press conference to refute non-sensical claims that he killed his friend to gain magical powers.
Sep 23, 2014, 10:53 AM EDT
Anfield has been Liverpool’s home since 1892, and the new construction is slated to finish in time for the start of the 2016/17 season.
Sep 23, 2014, 10:08 AM EDT
Oh, the challenges that await a man altering another man’s power rankings.
Sep 23, 2014, 9:06 AM EDT
Hope Solo advocates have been angered by some columns claiming she shouldn’t be playing, while a national pundit gives his take on the story
Sep 23, 2014, 8:09 AM EDT
Bradley Wright-Phillips, you may now step forward to collect your prize of Internet-based high-fives.
Sep 23, 2014, 7:40 AM EDT
It’s hard to imagine the new head safety measures won’t pass quickly, and reports say they could be in effect by October.
Sep 23, 2014, 12:14 AM EDT
Newly-promoted Paderborn is shocking the Bundesliga and providing quite the show in the process.
- MUST SEE: Full highlights of Liverpool’s epic penalty shootout 1
- League Cup Roundup: Liverpool survive 15-round shootout, Arsenal out 2
- Manchester City’s Pellegrini won’t rule out Lampard loan extension 0
- PST’s Major League Soccer power rankings: Double(d) vision edition 5
- US Soccer stands by Solo stance; Media backlash keeps on coming 10
- PST’s Major League Soccer player of the week: No question who was tops 0