Dec 30, 2013, 4:22 PM EST
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Jan 30, 2015, 12:22 PM EST
PST’s Joe Prince-Wright and Mike Prindiville sit down to talk Lampard vs. Chelsea in this week’s PST Extra, with a little Diego Costa suspension talk as well.
Jan 30, 2015, 12:02 PM EST
PST’s Lead Writer and Editor predicts the winners and losers in Week 23.
Jan 30, 2015, 11:40 AM EST
There are big ones, and there are bigger ones… and this one’s a doozy.
Jan 30, 2015, 10:54 AM EST
There’s quite a bit of saccharine in this perfect PR story, but it’s a cool tale nonetheless.
Jan 30, 2015, 10:19 AM EST
“We have more 49ers season ticket holders in Sacramento than we do in San Francisco,” the 49ers CEO said
Jan 30, 2015, 9:33 AM EST
The Manchester City manager made the comments during the pre-Chelsea press conference on Friday.
Jan 30, 2015, 8:48 AM EST
Louis van Gaal’s Red Devils host Leicester City at 10am ET on Saturday.
Jan 30, 2015, 7:46 AM EST
This further limits Jose Mourinho’s options for Saturday’s match, and will also keep Costa from a trip to Aston Villa and a visit from Everton.
Jan 30, 2015, 7:35 AM EST
Much like their signing and loaning back of Divock Origi at Lille this summer, Liverpool manager Brendan Rodgers makes an investment in the future.
Jan 29, 2015, 10:30 PM EST
Osvaldo-to-Juventus could mean Giovinco-to-Toronto happens six months early.
Jan 29, 2015, 9:30 PM EST
The latest update from Beckham on building a stadium, bringing an MLS team to Miami.
Jan 29, 2015, 7:41 PM EST
Friendly banter among teammates, when done right, is downright hilarious.
Jan 29, 2015, 7:10 PM EST
What went down on Thursday, the 29th day of this January transfer window? A full recap, inside.
Jan 29, 2015, 5:36 PM EST
Agudelo is back in MLS, where he probably should have been all along.
Jan 29, 2015, 5:12 PM EST
The future boss at Anfield? Sturridge is quite sure of it.
Jan 29, 2015, 3:18 PM EST
Putin and Russia have already had to cut costs for the 2018 World Cup.
Jan 29, 2015, 2:43 PM EST
Arsenal’s main man is touch and go for this weekend’s game against Aston Villa.
Jan 29, 2015, 2:00 PM EST
Liverpool’s leading striker could return to action this Saturday after five months out.
Jan 29, 2015, 1:02 PM EST
With players out and title dreams on the line, how will Chelsea and City line up on Saturday?
Jan 29, 2015, 12:18 PM EST
Costa set to protest FA charges to avoid three-game ban.
- Prince-Wright’s Premier League picks: Manchester City, Arsenal, Saints to win 0
- Premier League Preview: Chelsea vs. Manchester City 0
- Ban upheld: Diego Costa to miss Saturday’s visit from Manchester City, 2 more 3
- Report: Liverpool hoping to buy Ings, loan striker back to Burnley for season 1
- David Beckham says progress still being made toward MLS stadium in Miami 1
- DONE DEAL: Mattia Destro, Juan Agudelo sign with new clubs AC Milan, New England Revolution 0