Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center
Jul 24, 2014, 9:01 AM EDT
Well, this sounds nice…
Jul 24, 2014, 8:23 AM EDT
The growing mess in Israel carried over onto the soccer fields of Austria, where Maccabi Haifa played a preseason friendly against Lille.
Jul 24, 2014, 7:45 AM EDT
Almost 90,000 fans in Los Angeles watched Manchester United put an old-fashioned punking on their hosts. And then both sides reacted.
Jul 23, 2014, 11:27 PM EDT
Surely one of these clubs enjoyed the sweeter side of this deal and here we set out to see who it was.
Jul 23, 2014, 10:40 PM EDT
Despite starting only 12 Premier League matches last year, James Milner has decided to remain at Manchester City and fight for his place.
Jul 23, 2014, 10:00 PM EDT
Catch the San Jose Earthquakes and Chicago Fire live on NBCSN and online via Live Extra tonight at 10:30pm ET.
Jul 23, 2014, 9:43 PM EDT
In a relaxed match featuring over forty players, the difference came in the 89th minute as Marco Borriello knocked home a corner.
Jul 23, 2014, 8:50 PM EDT
Rijeka have come forward to say they “clearly and unequivocally reject” City’s allegation of racism.
Jul 23, 2014, 8:21 PM EDT
Beasley signed a two-and-a-half-year deal with the Dynamo and becomes the club’s third Designated Player.
Jul 23, 2014, 6:48 PM EDT
Catch Liverpool and AS Roma live on NBCSN and online via Live Extra tonight at 7:00pm ET.
Jul 23, 2014, 5:49 PM EDT
Jurgen Klinsmann has long coveted Zelalem and the 17-year old looks to be next in line to don the Stars & Stripes.
Jul 23, 2014, 5:01 PM EDT
According to Fuchs, Germany and France would be happy to take over if needed.
Jul 23, 2014, 4:21 PM EDT
Sigurdsson, who scored seven goals during a loan spell with Swansea in 2011/12, returns at the Liberty after two seasons at Spurs.
Jul 23, 2014, 2:40 PM EDT
Can the Spanish international be a success at Chelsea? You bet.
Jul 23, 2014, 1:46 PM EDT
Is there anything Balotelli can’t do?
Jul 23, 2014, 1:16 PM EDT
Will Lampard be suiting up at Yankee Stadium for NYC FC next season? We find out Thursday…
Jul 23, 2014, 12:26 PM EDT
What would your school look like as a professional soccer team?
Jul 23, 2014, 11:40 AM EDT
The show will go on, but not in eastern Ukraine as fighting between pro-Russian rebels and the military continues.
Jul 23, 2014, 10:52 AM EDT
German boss reveals he will stay on as manager until at least 2016. Can you smell a dynasty?
Jul 23, 2014, 10:18 AM EDT
Substance over style: Barca sign towering defender from La Liga rivals Valencia.
- Sporting Club announces plans for $75 million “soccer village” for US Soccer National Training Center 0
- Pro-Palestinian protestors attack Israeli players on pitch in Austria 0
- “Embarrassed” in LA, thrilled in Manchester: Reactions to 7-0 beatdown 3
- Liverpool 0-1 AS Roma: Marco Borriello winner gives Italians victory at Fenway 0
- Houston Dynamo land USMNT legend DaMarcus Beasley 3
- Watch Live: Liverpool vs. AS Roma (Lineups and Discuss) 1