Skip to content

Jay-Z and Beyoncé may join David Beckham’s MLS-Miami bid

Dec 30, 2013, 4:22 PM EDT

Jay-Z

There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.

But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.

Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.

That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.

For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.

If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.

No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.

Think of them as charcoal that makes starting the fire so, so much easier.

Latest Posts
  1. EXCLUSIVE: Fresh off his club debut, young Emerson Hyndman takes his USMNT chance in stride

    Sep 2, 2014, 1:45 PM EDT

    Hyndman2 Getty Images

    At just 18 years old, Emerson Hyndman has come through the Fulham youth ranks and is turning heads at all levels. He speaks to ProSoccerTalk about the chances coming all at once.

  2. Spanish defender Cesar Azpilicueta signs new five-year deal at Chelsea

    Sep 2, 2014, 1:01 PM EDT

    Chelsea Training Session and Press Conference Getty Images

    Blues sign full back to new long-term deal at Stamford Bridge.

  3. PHOTO: San Antonio reveal stunning stadium expansion plans, aim for MLS entry

    Sep 2, 2014, 12:00 PM EDT

    Source: San Antonio Scorpions Source: San Antonio Scorpions

    Scorpions reveal stunning stadium plans, as the latest lower-league side plans for MLS expansion.

  4. Confirmed: Tom Cleverley signs for Aston Villa on season-long loan

    Sep 2, 2014, 11:29 AM EDT

    Chelsea v Manchester United - Premier League Getty Images

    Cleverley arrives at Villa Park after late, late loan move on Deadline Day.

  5. From Prague, with love: Klinsmann previews USA’s friendly vs. Czech Republic

    Sep 2, 2014, 10:23 AM EDT

    Jürgen Klinsmann AP

    Speaking ahead of the USA’s clash in Prague, here’s what Klinsmann had to say.

  6. Captain Bastian: Schweinsteiger named new skipper of Germany

    Sep 2, 2014, 9:47 AM EDT

    Brazil Soccer WCup Germany Argentina AP

    Bayern Munich midfielder to lead Germany after Lahm’s retirement.

  7. Record summer: Breaking the transfer window down, by the numbers

    Sep 2, 2014, 9:08 AM EDT

    Britain Soccer Manchester United Angel Di Maria AP

    Where did the cash go? Who spent the most? Which records tumbled?

  8. Cristiano Ronaldo hits out at Real Madrid’s transfer moves

    Sep 2, 2014, 8:26 AM EDT

    Ancelotti's ability to adjust to Atletico's neutralization of Cristiano Ronaldo is a token of his genius. AP

    Ronaldo’s not happy that Alonso, Di Maria were allowed to leave in the window.

  9. Maradona’s quote after Pope’s inter-religious peace match is priceless

    Sep 1, 2014, 11:30 PM EDT

    201409011528557269254 AP

    “Today two powers were brought together, the hand of God and that of the Pope,” Maradona joked. No, really. That’s what he said.

  10. Premier League Team of the Week: Find out who starred on Matchday 3

    Sep 1, 2014, 10:29 PM EDT

    Newcastle United v Crystal Palace - Premier League Getty Images

    From a 18-year-old Jamaican-English midfielder to a 34-year-old veteran goalkeeper, this team takes a ride through all types of players.

  11. Premier League player of the week — Round 3

    Sep 1, 2014, 9:38 PM EDT

    diego_costa Getty Images

    In the end, the player had to come from the nine-goal thriller at Goodison Park.

  12. VIDEO: Breaking down the Deadline Day deals with the NBCSN crew

    Sep 1, 2014, 8:48 PM EDT

    stambouli_730

    Rebecca Lowe, Robbie Earle and Robbie Mustoe bring you plenty of analysis on the summer transfer window’s Deadline Day.

  13. Premier League transfer window grades – Which team did the best business?

    Sep 1, 2014, 8:45 PM EDT

    Everton v Chelsea - Premier League Getty Images

    Passing or failing? Take a gander at how each Premier League team fared.

  14. Done Deal: Radamel Falcao completes move to Manchester United

    Sep 1, 2014, 8:32 PM EDT

    Falcao AP

    Falcao signs for United, arrives on loan from Monaco with view to a permanent transfer.

  15. Done Deal: Better late than never, Arsenal seals deal with Welbeck

    Sep 1, 2014, 8:09 PM EDT

    Sunderland v Manchester United - Premier League Getty Images

    Manchester United’s Danny Welbeck went away to London for international break, and won’t return to the club after sealing a move to Arsenal.

  16. Americans Abroad wrap: Guzan stays unbeaten, Lichaj & Bedoya thrive

    Sep 1, 2014, 7:26 PM EDT

    FC Nantes v Montpellier Herault SC - Ligue 1 Getty Images

    Nantes, Nottingham Forest and Aston Villa are all surprising early-season teams, and Americans are playing big roles in each club’s success.

  17. Done Deal: Listing all the Deadline Day deals from the Premier League

    Sep 1, 2014, 7:13 PM EDT

    Ajax Amsterdam v PEC Zwolle - Johan Cruijff Shield Getty Images

    The biggest confirmed transfers on Deadline Day including Premier League teams.

  18. WATCH: Bart Simpson joins FC Zenit on deadline day; Greeted by AVB

    Sep 1, 2014, 6:40 PM EDT

    BwcxsXUCAAEscIQ

    If Andre Villas-Boas thought Emmanuel Adebayor was hard to handle, wait til he gets a load of this American character.

Featured video

Official: Welbeck signs for Arsenal