Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
May 28, 2015, 12:53 AM EDT
Juninho’s early PK is all the Galaxy need, as they climb to 4th in the Western Conference. RSL, meanwhile, are on the outside looking in.
May 28, 2015, 12:43 AM EDT
17 MLS teams will entire this year’s US Open Cup in the 4th round. On Wednesday, they learned who they’ll face.
May 28, 2015, 12:30 AM EDT
Wins in May don’t get much more “must-win” than this one. PDX tops the East’s top team.
May 27, 2015, 8:15 PM EDT
According to his agent, Balotelli is going nowhere this summer. He’ll stay and fight for his place next season.
May 27, 2015, 6:15 PM EDT
11 current and former officials from around the world have been provisionally banned from all football-related activities.
May 27, 2015, 5:23 PM EDT
Rog and Davo relive the Premier League’s season finale, including squeaky bum time at the bottom of the table.
May 27, 2015, 4:42 PM EDT
It was a thrilling Europa League final. Sevilla are back-to-back Europa League champions, and into next year’s Champions League.
May 27, 2015, 4:32 PM EDT
Sergio Aguero was the Premier League’s top goalscorer this season, but was he the best attacker in the league? He has plenty of competition.
May 27, 2015, 3:23 PM EDT
After leading the Black Cats to Premier League safety, “The Little General” has announced he won’t return to the Stadium of Light next season.
May 27, 2015, 3:00 PM EDT
Goal scorers, goal creators, ball winners, possession destroyers — the list of top-10 midfielders has a little bit of everything.
May 27, 2015, 2:43 PM EDT
“Today’s events are a disaster for FIFA and tarnish the image of football as a whole. “
May 27, 2015, 2:17 PM EDT
The most controversial figure in world soccer has broken his silence.
May 27, 2015, 2:08 PM EDT
If Aston Villa wants any shot at beating Arsenal in the FA Cup final this Saturday, Christian Benteke must come up big.
May 27, 2015, 1:06 PM EDT
“This really is the World Cup of fraud, and today we are issuing FIFA a red card.”
May 27, 2015, 12:00 PM EDT
With the Hoops heading down to the Championship, Queens Park Rangers will have a completely new look next season.
May 27, 2015, 11:10 AM EDT
They say defense wins championships, so expect to see quite a bit of Chelsea blue on this list.
May 27, 2015, 10:31 AM EDT
Atsu spent this season on loan at Everton, and it looks like the Ghanaian will be headed south to the Premier League’s newest club.
May 27, 2015, 9:40 AM EDT
Sepp Blatter has served as president for 17 years and is expected to easily win reelection.
May 27, 2015, 9:00 AM EDT
Let’s take a walk through the six yard box with the Premier League’s 10 best ‘keepers for 2014-15.
May 27, 2015, 8:30 AM EDT
A press conference is scheduled to be held at 10:30 a.m. ET from the U.S. Department of Justice.
- FIFA ethics committee bans 11 current, former officials from all football-related activities 3
- UEFA calls for postponement of FIFA presidential election, threatens to boycott congress 5
- FIFA president Sepp Blatter releases first statement since overnight arrests 11
- Three things we learned from the US Department of Justice news conference on the FIFA investigation 6
- FIFA presidential elections will go on Friday despite arrests 6
- FBI, US Department of Justice issues damning statement on FIFA, details corruption investigation 8