Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Jul 30, 2014, 11:18 AM EDT
United make it three wins from three on their U.S. tour. Watch the highlights from Van Gaal’s men in action.
Jul 30, 2014, 10:45 AM EDT
Will United splash the cash to sign Vidal in central midfield?
Jul 30, 2014, 10:05 AM EDT
Lukaku set to sign for Everton from Chelsea.
Jul 30, 2014, 9:11 AM EDT
United to splash the cash? Lukaku on his way out of Chelsea? All the latest gossip, right here.
Jul 30, 2014, 8:27 AM EDT
Toure: “My decision is that I will stay at Manchester City for as long as possible.”
Jul 30, 2014, 7:48 AM EDT
After losing the PL title late in the season, then England being knocked out of the World Cup, can Gerrard bounce back?
Jul 29, 2014, 11:20 PM EDT
“I can only say that I’m very happy at City and at the moment we are talking about a contract,” Dzeko said.
Jul 29, 2014, 10:36 PM EDT
The 3,600 meters of elevation will provide a stiff challenge, with many opposing clubs having fallen victim to the altitude.
Jul 29, 2014, 9:43 PM EDT
Manchester United continued their success in the US with a third consecutive victory.
Jul 29, 2014, 9:01 PM EDT
Sturridge and Ibe step to the mic and hold their own.
Jul 29, 2014, 8:24 PM EDT
In team news, van Gaal has decided to go with his fabled 3-5-2.
Jul 29, 2014, 8:03 PM EDT
In a startling revelation, AS has revealed that Radamel Falcao has begun following three Real Madrid players on Instagram.
Jul 29, 2014, 7:08 PM EDT
Big day for headlines coming out of Southampton but this one looks to be quite promising for Saints fans.
Jul 29, 2014, 6:30 PM EDT
Twenty-seven years after his first stint with Gremio, Luis Felipe Scolari is returning to the Brazilian side as its new manager.
Jul 29, 2014, 6:00 PM EDT
Krkic, who made the $6.7 million move from Barcelona last week, scored a cracker of a first goal for Stoke City.
Jul 29, 2014, 5:25 PM EDT
Tevez’s family was then phoned and told to deliver a ransom of $5,000 (40,000 pesos).
Jul 29, 2014, 4:53 PM EDT
“Every penny of that will be up for reinvestment as transfer fees and wages,” Krueger said.
Jul 29, 2014, 4:03 PM EDT
Where, exactly, Ronaldinho’s future ends up is anyone’s guess.
Jul 29, 2014, 3:22 PM EDT
ICC and MLS action is in full swing in the USA this week. Watch it all online, here.
Jul 29, 2014, 2:57 PM EDT
Jacobson arrives in the Big Apple from Dallas. Will Aquilani join him?
- Everton set to complete $50 million deal for Chelsea’s Romelu Lukaku 1
- Transfer Rumor Roundup: Cuadrado to Manchester United, Lukaku to Everton 0
- Steven Gerrard endured “worst three months” of his life after Liverpool, England heartbreak 1
- Premier League on tour, Tuesday roundup: United beat Inter in penalties 1
- Liverpool complete $17 million signing of Belgian striker Divock Origi 1
- Tim Howard joins NBC Sports’ Premier League broadcast team on multi-year deal 11