Dec 30, 2013, 4:22 PM EDT
There is still plenty of skepticism about how well Miami will work in MLS. South Florida isn’t the best area for professional sports, and soccer can be a hard sell even in the most fertile markets. So, that’s two strikes going in.
But here’s the thing as Major League Soccer and David Beckham continue to push for that franchise in Miami: if anyone can make it work, it’s Beckham.
Not to put too fine a point on it, but if the MLS brand is ever going to catch fire in South Florida, this is its best shot.
That’s not because Beckham has cracked the code on how to sell the spot here, although he’s a clever fellow, and certainly one who knows how to align himself with other smarties. Rather, it’s because of the forces Beckham can muster.
For instance, today we see news that musical chart toppers Jay-Z and his wife ¬Beyoncé have been recruited for the effort. The story out of England says namey name musician and actors are in line to be among the club’s limited investors.
If Beckham and friends can truly make their stadium the place to be, creating something like what the Lakers have going out in Los Angeles, it gives the operation lots of momentum right from the start. Having figures such as Labron James and Tom Cruise – they’re already friends or potential business partners or both – and musical luminaries Tweeting out the team’s message and bringing their image power will help make the team immediately relevant in the local culture.
No franchise can survive on star power alone, of course. They have to win at some point (right, Toronto FC?) and they have to make the right marketing moves. But having the star power that Beckham and Simon Fuller can import certainly helps create the opportunities.
Think of them as charcoal that makes starting the fire so, so much easier.
Apr 24, 2014, 12:36 AM EDT
Mariano Pavone’s first half goal in Toluca delivered La Maquina a record-breaking title.
Apr 23, 2014, 11:56 PM EDT
The Red Bulls’ slow start is quickly becoming a distant memory as New York posted a 4-0 win over visiting Houston.
Apr 23, 2014, 8:26 PM EDT
A future star makes a quick impact as Washington puts week one behind them.
Apr 23, 2014, 5:55 PM EDT
Ronaldo pronounced fit; Benzema breaks through, and Casillas stones Götze.
Apr 23, 2014, 5:30 PM EDT
Incredible plans to expand Anfield revealed, as public will now have their say:
Apr 23, 2014, 4:51 PM EDT
Tedious Tiki-Taka, counter-attacking clinic and gilt-edge chances:
Apr 23, 2014, 4:45 PM EDT
Striker’s 19th minute score gives the nine-time champions a 1-0 lead ahead of next week’s second leg.
Apr 23, 2014, 4:19 PM EDT
Find out who won the PL Player of the Week award, right here:
Apr 23, 2014, 3:36 PM EDT
Which players made the PL team of the week? Find out, right here:
Apr 23, 2014, 2:54 PM EDT
The top two remain unchanged, but there’s a major shakeup in elsewhere near the top of our weekly rankings.
Apr 23, 2014, 2:25 PM EDT
Andrew Dykstra wants to brew you a beer, and several teams have specific offerings in mind.
Apr 23, 2014, 1:42 PM EDT
The big guns will be firing for Bayern Munich and Real Madrid at the Bernabéu, and there’s plenty of ammunition on both benches if needed.
Apr 23, 2014, 1:28 PM EDT
Reports say David Moyes was “seething” at what he perceived to be an unprofessional dismissal from Manchester United.
Apr 23, 2014, 12:52 PM EDT
Bad news for England, as Januzaj is headed for a brand new Belgium kit.
Apr 23, 2014, 12:11 PM EDT
Some slots are firm, while there’s plenty to be settled in the next few weeks. Let’s take a look at whose guaranteed to make the group stage
Apr 23, 2014, 11:41 AM EDT
Speaking with Sports Illustrated’s SI Now, Donovan spent some time lauding David Moyes and lamenting his dismissal from Manchester United.
Apr 23, 2014, 10:52 AM EDT
He’s simply one of the worst that’s ever played.
Apr 23, 2014, 10:25 AM EDT
Shola Ameobi has played a lot of roles during his time at Newcastle; His latest role is vocal critic of the club’s transfer practices.
Apr 23, 2014, 9:40 AM EDT
The USMNT midfielder posted this shot to his Instagram account on Tuesday, proclaiming his new stars and stripes knee tattoo complete.
Apr 23, 2014, 8:48 AM EDT
The Champions League will make Liverpool more attractive, says its managing director, and the club will spend money to fortify its team.
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- Major League Soccer Power Rankings – Week 7 3
- Moyes statement on dismissal; Reports say he was recruiting to the end 4
- Head coach Marc Wilmots says Adnan Januzaj will play for Belgium 2
- Who’s in across Europe? Glancing at the 2014/15 UEFA Champions League 1