Jan 10, 2014, 3:49 PM EDT
At first glance, this seems an odd headline to stumble across.
However, the NFL continuing to grab a bigger and bigger piece of the English soccer pie, it comes as no surprise that another American football franchise is claiming their stake.
The San Francisco 49ers and championship side Leeds United have announced a business partnership that entails…well, they don’t really know yet.
The release on Leeds’ official websites states the 49ers will “send a delegation to Leeds to meet with senior management staff to discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.”
According to Leeds United managing director David Haigh, the first step is brainstorming.
“This is a strategic partnership and we’re looking forward to working closely with the 49ers,” said Haigh. “They are a worldwide brand, and we’ll be discussing all aspects of our business; marketing, ticketing, merchandising, and commercial opportunities, and hopefully tapping into and sharing knowledge with them.”
The 49ers are on the same page, with CEO Paraag Marathe basically paraphrasing Haigh.
“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition,” said Marathe, echoing Haigh’s sentiments of future workings. “We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”
We’ll have to wait and see exactly what this partnership brings both sides, but expect to see lots of cross promotion, and possibly even the opening of future doors with the opportunity for even more melding than just business partnerships.
Maybe Colin Kaepernick racing down the touchline blasting a shot on goal? Patrick Willis punishing opposing midfielders with crunching tackles? Now there’s a thought.
Oct 24, 2014, 8:00 PM EDT
Jose Carlos Rivero was charged with two felonies earlier this month but continued to work games for the MLS.
Oct 24, 2014, 7:27 PM EDT
The New York Red Bulls made a young girl’s dream come true as she signed a one-day contract with her favorite team.
Oct 24, 2014, 6:20 PM EDT
Watch the Black Cats host the Gunners at 9:45 a.m. ET online via Live Extra.
Oct 24, 2014, 5:31 PM EDT
UEFA handed Serbia a 3-0 win but deducted points after their match against Albania was called off due to violence.
Oct 24, 2014, 4:43 PM EDT
The former England captain and Manchester United legend plans to retire after his season at QPR.
Oct 24, 2014, 3:54 PM EDT
Watch as Leicester City travels to Liberty Stadium tomorrow live on NBC at 12:30 p.m. ET.
Oct 24, 2014, 3:04 PM EDT
Pogba broke through with 9 goals and 10 assists across all competitions for Juventus last season and a goal and assist at the World Cup.
A coach tells a fan tells a ticket rep… How soccer fans and the Red Bulls created this adorable goal video
Oct 24, 2014, 2:26 PM EDT
It’s a little dusty in here. Godspeed, Irelyn. May a cure be found in short order!
Oct 24, 2014, 2:01 PM EDT
It’s going to be ugly and we’re going to shake our heads. Some will feign shock. And the whole cycle will repeat itself again at Barcelona.
Oct 24, 2014, 1:20 PM EDT
Here’s how PST’s editor and lead writer sees things panning out this weekend.
Oct 24, 2014, 1:00 PM EDT
Perhaps a respite for Tim Howard and Brad Guzan, as their clubs face lesser competition this week in Burnley and QPR, respectively.
Oct 24, 2014, 12:25 PM EDT
Where and how to watch every game during Week 9 of the PL.
Oct 24, 2014, 12:05 PM EDT
It’s a top-four battle — no, seriously — as Manchester City rolls into Upton Park to take on Sam Allardyce’s West Ham United.
Oct 24, 2014, 11:15 AM EDT
Who makes the cut as MLS players deserving of a look at USMNT camp?
Oct 24, 2014, 10:25 AM EDT
An all-MLS final appearance is impossible thanks to seeding, and Montreal and DC can only face-off if they win in the quarterfinals this winter.
Oct 24, 2014, 9:38 AM EDT
The purpose of the show is for the Robbies to hear from the fans on this call-in show, so dial 855-323-4622 and have your say.
Oct 24, 2014, 9:22 AM EDT
El Clasico is upon us, and my goodness will it be a doozy between Real Madrid and Barcelona on Saturday at the Bernabeu.
Oct 24, 2014, 8:31 AM EDT
French police had arrested a man for selling drugs, according to the BBC, and that earned the ire of already on-edge Everton supporters.
Oct 24, 2014, 7:44 AM EDT
The European Club Association includes at least one club from every nation in UEFA and includes Manchester United, Chelsea and Barcelona.
Oct 24, 2014, 12:17 AM EDT
Previewing the last weekend of full-tilt MLS competition.
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