Jan 10, 2014, 3:49 PM EDT
At first glance, this seems an odd headline to stumble across.
However, the NFL continuing to grab a bigger and bigger piece of the English soccer pie, it comes as no surprise that another American football franchise is claiming their stake.
The San Francisco 49ers and championship side Leeds United have announced a business partnership that entails…well, they don’t really know yet.
The release on Leeds’ official websites states the 49ers will “send a delegation to Leeds to meet with senior management staff to discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.”
According to Leeds United managing director David Haigh, the first step is brainstorming.
“This is a strategic partnership and we’re looking forward to working closely with the 49ers,” said Haigh. “They are a worldwide brand, and we’ll be discussing all aspects of our business; marketing, ticketing, merchandising, and commercial opportunities, and hopefully tapping into and sharing knowledge with them.”
The 49ers are on the same page, with CEO Paraag Marathe basically paraphrasing Haigh.
“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition,” said Marathe, echoing Haigh’s sentiments of future workings. “We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”
We’ll have to wait and see exactly what this partnership brings both sides, but expect to see lots of cross promotion, and possibly even the opening of future doors with the opportunity for even more melding than just business partnerships.
Maybe Colin Kaepernick racing down the touchline blasting a shot on goal? Patrick Willis punishing opposing midfielders with crunching tackles? Now there’s a thought.
Oct 31, 2014, 8:40 AM EDT
Bradley Wright-Phillips netted twice in the final 13 minutes and Sporting KC coach Peter Vermes was left to explain the loss.
Oct 31, 2014, 7:47 AM EDT
It’s difficult to imagine him playing in a different shirt, but one-club men grow more rare by the season.
Oct 31, 2014, 12:13 AM EDT
After FC Dallas and the New York Red Bulls defeated their opponents in the first two games of the MLS playoffs, the postseason picture exists in its beginning stages.
Oct 30, 2014, 11:37 PM EDT
Robbie Keane stands ready to play for his international side right after the LA Galaxy’s playoff contests vs. Real Salt Lake.
Oct 30, 2014, 10:20 PM EDT
Final: New York Red Bulls 2, Sporting KC 1
Oct 30, 2014, 9:38 PM EDT
Men in Blazers preview Round 10, most notably the Manchester derby.
Oct 30, 2014, 8:36 PM EDT
Fernando Torres, expanding on his decision to leave Chelsea on loan, says he wanted to “feel important.”
Oct 30, 2014, 7:21 PM EDT
West Ham boss Sam Allardyce is happy for the recent triumphs of criticized Newcastle manager Alan Pardew.
Oct 30, 2014, 6:35 PM EDT
Manchester United forward Wayne Rooney will be available in the upcoming Manchester derby following his three-match suspension.
Oct 30, 2014, 5:56 PM EDT
Action taken against alleged racist actions in the Scottish Premiership.
Oct 30, 2014, 4:44 PM EDT
Sturridge on injury woes: “Maybe it’s my body type, maybe it’s hereditary.”
Oct 30, 2014, 3:40 PM EDT
A young Messi was eyed by Juventus in 2005, says Russia manager Frank Capello.
Oct 30, 2014, 3:12 PM EDT
How has the soccer world (via Twitter) responded to the news? With a mixture of interest and humor.
Oct 30, 2014, 2:49 PM EDT
In what will be called “Los Angeles Football Club” as it goes through its branding, MLS has announced that L.A. has officially been awarded another team.
Oct 30, 2014, 2:25 PM EDT
So who do you have tonight: the Red Bulls or the champs?
Oct 30, 2014, 1:35 PM EDT
Mike Prindiville and Joe Prince-Wright join Jenna Corrado to discuss the Manchester Derby between Manchester United and Manchester City.
Oct 30, 2014, 12:38 PM EDT
Like Steve McQueen in “Papillon,” only nattily-attired, the Newcastle United manager just seems to be constantly yelling out, “Hey… I’m still here.”
Oct 30, 2014, 12:09 PM EDT
He’s being linked with Swansea City, though club chairman Huw Jenkins said while the club is entertaining investors, any specific names would be “pure speculation.”
Oct 30, 2014, 11:15 AM EDT
The proposed moves would leave only 10 days prep time before the World Cup began, and would also alter the UEFA Champions League schedule.
Oct 30, 2014, 10:40 AM EDT
What do you think? Mean-spirited to the public or just a decent Candid Camera-style prank?
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