Jan 27, 2014, 9:37 AM EDT
Reuters is reporting that Arsenal have penned a $247.5M (£150M) deal with Puma to become the new kit supplier for the club over the next five years.
Arsenal’s deal with the German sportswear company on Monday signifies an end to the Gunners 20+ year devotion to Nike.
While specific financial details were not disclosed Puma admitted the deal was the biggest ever for both itself and Arsenal, and that the German manufacturer will also produce other branded Arsenal merchandise. In 2012, Arsenal signed a contract renewal with Emirates airlines for shirt and stadium sponsorship worth approximately $250M (£150M) over five years.
The agreement represents a massive coup for Puma, whose new CEO Bjoern Gulden, a former professional soccer player and Adidas AG executive, is attempting to re-establish the label as a core sports brand after spending the last decade diverging its line into lifestyle and fashion. Arsenal is the latest sports entity to pen a deal with Puma following Olympic sprinter Usain Bolt, golfer Rickie Fowler and several soccer players, including Barcelona’s Cesc Fabregas and Arsenal’s Olivier Giroud.
Since his hiring last year, Gulden has spent streamlined Puma’s business by cutting costs, rationalizing retail outlets and reducing infrastructure. The major reorganization process has already cost the company $246M in 2012 and $178M through the third quarter of 2013.
“Now we will focus on performance and we will use our assets from performance [sports] in lifestyle advertising,” Gulden told The Wall Street Journal Monday. “It is more about using the asset base rather than adding to it.”
Arsenal’s new uniform will be unveiled next summer and a full range of Puma’s new product lines will go on sale starting next year.
Apr 26, 2015, 12:44 AM EDT
It was a bad night to be a goalkeeper. A really, really bad night.
Apr 26, 2015, 12:36 AM EDT
Winning on the road in MLS is always impressive. Doing it 3,000 miles from home and with a five-man bench is downright remarkable.
Apr 25, 2015, 10:55 PM EDT
MLS Game of the Year? Probably. It had a little bit of everything, including some amazing goals you HAVE to see.
Apr 25, 2015, 9:42 PM EDT
Good luck stopping the Revs, now that they’ve got a head of steam behind them. Another Cup run looks likely.
Apr 25, 2015, 9:33 PM EDT
Crew SC’s four-headed attacking monster completely shredded the Union’s defense. The Black and Gold are very for real.
Apr 25, 2015, 7:44 PM EDT
As long as Barcelona keep winning, the La Liga title is theirs. The way they’re going at the moment, they might just win out.
Apr 25, 2015, 6:59 PM EDT
With four teams separated by two points for the final relegation place, it’s becoming an absolute dogfight. The 2 Robbies break it down.
Apr 25, 2015, 5:30 PM EDT
When in a relegation dogfight, win any way you can. That’s the message from Nigel Pearson, and that’s what Leicester City have done.
Apr 25, 2015, 4:30 PM EDT
Play poorly and win, or play well and lose? You can’t always have it both ways, which benefitted Man City on Saturday.
Apr 25, 2015, 4:00 PM EDT
Sherwood’s men were certainly hard done by away to Manchester City. It’s hard not to agree with the Villa boss.
Apr 25, 2015, 3:30 PM EDT
With Watford officially promoted, who’s next? (Hint: It won’t be Boro.)
Apr 25, 2015, 3:20 PM EDT
Recaps, reaction, videos and more from all eight PL games on Saturday.
Apr 25, 2015, 2:46 PM EDT
Rodgers: “It’s an area we’ll look at in the summer.”
Apr 25, 2015, 2:35 PM EDT
Citizens survive second half Villa comeback to move up to second, cement spot in top four.
Apr 25, 2015, 2:32 PM EDT
Three of four “bottom five” clubs who played on Saturday picked up a point, including one side scooping up a massive three points to leap off the bottom of the table.
Apr 25, 2015, 2:01 PM EDT
Messi now has at least 50 goals in four seasons during his career.
Apr 25, 2015, 1:48 PM EDT
Mexico national teamer Miguel Layun posted this video on Twitter, as the club learns its been promoted and the bus goes absolutely bonkers.
Apr 25, 2015, 1:18 PM EDT
Aguero? He doesn’t miss from there, and the USMNT keeper was left with his head in his hands. It’s 1-0 City at half.
Apr 25, 2015, 12:49 PM EDT
Swans found goals from Nelson Olivera, Gylfi Sigurdsson and Jack Cork to build a 3-1 lead before Siem de Jong netted late.
Apr 25, 2015, 12:46 PM EDT
The Hornets are back in the PL for just the third time in their history.
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