Jan 27, 2014, 9:37 AM EDT
Reuters is reporting that Arsenal have penned a $247.5M (£150M) deal with Puma to become the new kit supplier for the club over the next five years.
Arsenal’s deal with the German sportswear company on Monday signifies an end to the Gunners 20+ year devotion to Nike.
While specific financial details were not disclosed Puma admitted the deal was the biggest ever for both itself and Arsenal, and that the German manufacturer will also produce other branded Arsenal merchandise. In 2012, Arsenal signed a contract renewal with Emirates airlines for shirt and stadium sponsorship worth approximately $250M (£150M) over five years.
The agreement represents a massive coup for Puma, whose new CEO Bjoern Gulden, a former professional soccer player and Adidas AG executive, is attempting to re-establish the label as a core sports brand after spending the last decade diverging its line into lifestyle and fashion. Arsenal is the latest sports entity to pen a deal with Puma following Olympic sprinter Usain Bolt, golfer Rickie Fowler and several soccer players, including Barcelona’s Cesc Fabregas and Arsenal’s Olivier Giroud.
Since his hiring last year, Gulden has spent streamlined Puma’s business by cutting costs, rationalizing retail outlets and reducing infrastructure. The major reorganization process has already cost the company $246M in 2012 and $178M through the third quarter of 2013.
“Now we will focus on performance and we will use our assets from performance [sports] in lifestyle advertising,” Gulden told The Wall Street Journal Monday. “It is more about using the asset base rather than adding to it.”
Arsenal’s new uniform will be unveiled next summer and a full range of Puma’s new product lines will go on sale starting next year.
Apr 25, 2014, 2:36 AM EDT
Our new, weekly look at one of MLS’s awards. It’s too early to vote, but it’s never to early to take note.
Apr 25, 2014, 1:06 AM EDT
Neymar isn’t among the world’s elites. Not that it will matter come June.
Apr 25, 2014, 12:08 AM EDT
The league’s two deepest attacks meet in Salt Lake, while Kinnear, Porter try to end slumps in Houston.
Apr 24, 2014, 9:58 PM EDT
Seattle boss lets it slip that the CONCACAF Champions League reward could go away. Good.
Apr 24, 2014, 8:59 PM EDT
Hernan Bernardello and Kelyn Rowe also among the big potential absences from this weekend’s action.
Apr 24, 2014, 7:34 PM EDT
Michael Bradley’s sidelined for a week with a “nerve issue” in his foot. He and Jermain Defoe are expected to be ready for TFC’s next game on May 3.
Apr 24, 2014, 6:30 PM EDT
Tyreso is Leeds. It’s Anzhi, it’s Málaga. And it has a chance to win a European title before potentially closing its doors.
Apr 24, 2014, 5:45 PM EDT
After praising Neymar, Scolari inadvertently lets some of the names on his final roster slip:
Apr 24, 2014, 5:25 PM EDT
The PST Extra lads break down United’s options, as the Red Devils prepare for life after Moyes:
Apr 24, 2014, 5:12 PM EDT
A late goal from Benfica gave the Portuguese champions a win over Juventus, while Sevilla impressed at home against Valencia.
Apr 24, 2014, 4:32 PM EDT
Valdes on his hatred of being a ‘keeper plus top tips to succeed:
Apr 24, 2014, 3:58 PM EDT
Real Madrid star takes what’s become an obligatory spot for soccer on the list.
Apr 24, 2014, 3:42 PM EDT
With the final few weeks of the season upon us, nothing is settled at the top or the bottom:
Apr 24, 2014, 3:03 PM EDT
This is your Matchweek 35 primer to all the scenarios in the title chase, European qualification and relegation.
Apr 24, 2014, 1:30 PM EDT
Assuming a deal could be worked out, Diskerud’s fluid style of play would fit nicely within the attacking philosophy of Jason Kreis.
Apr 24, 2014, 12:40 PM EDT
Now with Moyes out and Ryan Giggs in as interim manager, the banner has been removed from Old Trafford.
Manchester United have two transfer deals provisionally in place – Cavani, Shaw, Fabregas all on radar
Apr 24, 2014, 11:58 AM EDT
This is all the calm before the storm that will be Manchester United’s summer of 2014.
Apr 24, 2014, 10:52 AM EDT
If van Gaal is appointed United boss, Jose Mourinho will have some competition for best post-match sound in the 2014/15 Premier League.
Apr 24, 2014, 9:59 AM EDT
For Chelsea, the Liverpool match represents, well, a headache, apparently.
Apr 24, 2014, 9:17 AM EDT
So bad you have to see it. That’s the only was to describe Spain’s official World Cup anthem.
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