Jan 27, 2014, 9:37 AM EST
Reuters is reporting that Arsenal have penned a $247.5M (£150M) deal with Puma to become the new kit supplier for the club over the next five years.
Arsenal’s deal with the German sportswear company on Monday signifies an end to the Gunners 20+ year devotion to Nike.
While specific financial details were not disclosed Puma admitted the deal was the biggest ever for both itself and Arsenal, and that the German manufacturer will also produce other branded Arsenal merchandise. In 2012, Arsenal signed a contract renewal with Emirates airlines for shirt and stadium sponsorship worth approximately $250M (£150M) over five years.
The agreement represents a massive coup for Puma, whose new CEO Bjoern Gulden, a former professional soccer player and Adidas AG executive, is attempting to re-establish the label as a core sports brand after spending the last decade diverging its line into lifestyle and fashion. Arsenal is the latest sports entity to pen a deal with Puma following Olympic sprinter Usain Bolt, golfer Rickie Fowler and several soccer players, including Barcelona’s Cesc Fabregas and Arsenal’s Olivier Giroud.
Since his hiring last year, Gulden has spent streamlined Puma’s business by cutting costs, rationalizing retail outlets and reducing infrastructure. The major reorganization process has already cost the company $246M in 2012 and $178M through the third quarter of 2013.
“Now we will focus on performance and we will use our assets from performance [sports] in lifestyle advertising,” Gulden told The Wall Street Journal Monday. “It is more about using the asset base rather than adding to it.”
Arsenal’s new uniform will be unveiled next summer and a full range of Puma’s new product lines will go on sale starting next year.
Feb 1, 2015, 9:03 AM EST
His ACL tear in the past, now a fresh injury concern has shelved the Dutch midfielder.
Feb 1, 2015, 7:44 AM EST
Mesut Ozil starts in the middle in place of injured Alexis Sanchez as Aston Villa comes to the Emirates.
Jan 31, 2015, 11:20 PM EST
Diego Costa has again claimed his own innocence. And you know what? I believe that he believes he’s done nothing wrong.
Jan 31, 2015, 10:43 PM EST
Big Sam was quick to take the credit away from Liverpool and place the blame for Saturday’s loss on his own injury “crisis.”
Jan 31, 2015, 9:24 PM EST
Van Gaal remembers what happened last time his side led Leicester, and he learns his lessons the first time.
Jan 31, 2015, 8:30 PM EST
All of the day’s confirmed, officially official transfer dealings from Saturday, Jan. 31.
Jan 31, 2015, 7:27 PM EST
The actual games took a backseat to shenanigans as two of four semifinals places were booked on Saturday.
Jan 31, 2015, 5:45 PM EST
All of Saturday’s action from Spain and Italy.
Jan 31, 2015, 4:57 PM EST
Arsenal and Southampton hope to keep their assaults on the Top Four in order, while Aston Villa and Swansea City hope to snap skids.
Jan 31, 2015, 4:19 PM EST
And to think, we’ve still a pair of Sunday matches on the slate. Let’s go through what’s done and dusted.
Jan 31, 2015, 3:40 PM EST
There were eight games in the PL on a busy Saturday. Here’s how it all went down with recaps, analysis and much more.
Jan 31, 2015, 3:20 PM EST
Manchester City’s boss thought his charges were very good, but is disappointed to snare a solitary point against Chelsea.
Jan 31, 2015, 3:12 PM EST
Lampard was the last player on the pitch, saluting both groups of supporters.
Jan 31, 2015, 3:06 PM EST
What did we learn from the tense draw at Stamford Bridge? Here’s three things.
Jan 31, 2015, 2:47 PM EST
Giving Chelsea and City’s players a mark out of 10.
Jan 31, 2015, 2:21 PM EST
All the goal scoring came within the 41st and 45th minutes at Stamford Bridge, as City failed to cut into Chelsea’s first-place advantage.
Jan 31, 2015, 2:00 PM EST
Want to see Benzema’s brilliant bender? Of course you do.
Jan 31, 2015, 1:40 PM EST
Blind believes United are getting close to what LVG expects.
Jan 31, 2015, 1:21 PM EST
It started off slow and tentative, but the big match between Chelsea and Manchester City is opening up
Jan 31, 2015, 1:04 PM EST
Moyesy is learning Spanish from a Manchester United fan…
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