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San Jose Earthquakes unveil new logo, jerseys

Jan 30, 2014, 10:56 PM EDT

Quakes new logo

Major League Soccer’s San Jose Earthquakes have been around for 40 years – reminding us once again that soccer really isn’t the new kind on the block anymore. There is genuine domestic history in the game now. Just ask anyone who might remember seeing the one and only George Best at the old, old Spartan Stadium back in the 70s.

So the MLS club used the occasion of the club’s 40th anniversary to unveil a new logo.

Earthquakes president Dave Kaval wrote a letter to supporters explaining what went behind the conceptual development of the new logo. He explained that it wasn’t just a logo redesign, but a more thorough re-think of what the club wanted to stand for.

As for us? We just get excited about logos. And this one is sharp and classy. (And we’ll get a bigger, higher resolution look at it on the blog when one is available. The club unveiled the new logo only about an hour ago at this writing.)

The club also has new-look jerseys, also unveiled Thursday evening.



  1. hildezero - Jan 30, 2014 at 11:40 PM

    Damn! That’s a pretty good looking logo.

  2. thedeadlockvictim - Jan 30, 2014 at 11:43 PM

    A definite improvement. That’s a great font. But are they officially the Quakes now?

  3. sw19womble - Jan 31, 2014 at 8:24 AM

    Like the design – also the shirts. Nice!

    Really not sure about the “Quakes” bit tho.
    I suppose Earthquakes doesn’t easily fit – guess it’s part of a wider rebranding and maybe it’ll grow.

  4. jdfsquared - Jan 31, 2014 at 1:32 PM

    LIke it a lot. Like the “Quakes” moniker, and the year. Strong.

    Too bad they won’t be worn for the first time in a new stadium, like SKC.

  5. footballer4ever - Jan 31, 2014 at 6:20 PM

    That’s extremely awesome and football-minded unique., great job, Earthquakes!

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