Skip to content

How would Beckham’s MLS franchise in Miami be any different this time around?

Feb 4, 2014, 9:31 AM EDT

Indiana Pacers v Miami Heat - Game Seven Getty Images

On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

source: Getty Images

Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

source:

Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Latest Posts
  1. Agent: Rafa Bentiez “would be truly happy” to manage Real Madrid

    May 22, 2015, 12:02 AM EDT

    Rafael Benitez, SSC Napoli Rafael Benitez, SSC Napoli

    Firing one of the world’s elite managers, so you can hire a good-but-not-great replacement? Not smart, Real Madrid, not smart at all.

  2. Scholes: If De Gea leaves, Manchester United should sign Petr Cech

    May 21, 2015, 10:57 PM EDT

    Petr Cech, Chelsea FC Petr Cech, Chelsea FC

    According to Scholes, the solution to Man United’s goalkeeping problem is a no-brainer.

  3. Emmanuel Adebayor given compassionate leave after revealing suicidal thoughts

    May 21, 2015, 9:47 PM EDT

    Emmanuel Adebayor, Tottenham Hotspur FC Emmanuel Adebayor, Tottenham Hotspur FC

    Well done to Tottenham Hotspur for showing the necessary compassion and taking care of one of their own.

  4. US Open Cup draw: Sounders-Timbers, NYCFC-NY Cosmos highlight possible 4th-round clashes

    May 21, 2015, 8:24 PM EDT

    US Open Cup trophy Getty Images

    The draw for the 4th round of the 2015 US Open Cup tossed up a couple of absolute doozies on Thursday night.

  5. Hodgson: England very happy to take Jack Grealish from Ireland, if he so chooses

    May 21, 2015, 7:23 PM EDT

    Jack Grealish, Aston Villa FC Jack Grealish, Aston Villa FC

    Jack Grealish has a big decision to make in the not-so-distant future, and it’s going to affect the course of the rest of his career.

  6. War of words: Henry, Giroud trading jabs over Thierry’s “dull” punditry comments

    May 21, 2015, 5:29 PM EDT

    Olivier Giroud, Arsenal FC Olivier Giroud, Arsenal FC

    Thierry Henry is riding Olivier Giroud very hard these days, claiming Arsenal will never win a PL title with him leading the line.

  7. Poland federation president calls for Russia to be stripped of 2018 World Cup

    May 21, 2015, 3:25 PM EDT

    ZbigniewBoniek Getty Images

    Qatar isn’t the only World Cup host to make others upset.

  8. Trio of corporate sponsors denounce FIFA for migrant worker conditions in Qatar

    May 21, 2015, 2:33 PM EDT

    FIFA World Cup trophy Getty Images

    Sponsors hold the one true key to change in Qatar, and strong words are a start.

  9. Final day looming in Spain, France to decide Champions League places

    May 21, 2015, 1:50 PM EDT

    Gignac Getty Images

    Many European leagues have spots in the big dance still up for grabs.

  10. Young Liverpool pair signs new contract extensions

    May 21, 2015, 1:10 PM EDT

    Ibe Getty Images

    Jordon Ibe and Jon Flanagan both will stick around Anfield for a while longer.

  11. Hours after Van Praag drops out of FIFA presidential race, Figo does the same

    May 21, 2015, 12:27 PM EDT

    LuisFigo Getty Images

    Only one candidate remains to battle Sepp Blatter, and it doesn’t look good.

  12. One candidate drops out as Blatter’s re-election looks more and more certain

    May 21, 2015, 11:30 AM EDT

    RAMALLAH, WEST BANK - MAY 20: FIFA President Sepp Blatter delivers a speech during an opening ceremony of a football stadium in Dura el Qar village, West Bank city of Ramallah, on May 20, 2015. (Photo by Issam Rimawi/Anadolu Agency/Getty Images) Getty Images

    The man who’s been investigated by the FBI and green lit loads of allegedly corrupt ideas will continue to rule your favorite sport.

  13. Xavi’s tearful goodbye: Legend confirms move to Al Saad, ending Barca run at 17 years

    May 21, 2015, 10:41 AM EDT

    150521-xavi-ARTICLE Getty Images

    The announcement is the final touch of a poorly-kept secret, and comes with the Copa del Rey and UEFA Champions League on the horizon.

  14. Vancouver joins Montreal in Canadian final; CONCACAF Champions League berth decided in August

    May 21, 2015, 9:57 AM EDT

    Matias Laba, Benoit Cheyrou AP

    The Impact will be looking for their third-straight Canadian Championship, having defeated TFC and Vancouver in recent campaigns.

  15. Agent: Sterling wouldn’t sign new Liverpool deal, even for $1.4 million a week

    May 21, 2015, 9:03 AM EDT

    (THE SUN OUT, THE SUN ON SUNDAY OUT)  of Liverpool during the Liverpool Player of the Year Awards on May 19, 2015 in Liverpool, England. Getty Images

    Ward said every club in the Premier League would bid for Sterling (who has already reportedly turned down an offer worth $235,000 a week).

  16. Leicester, QPR, Burnley players earn England call-ups for June matches

    May 21, 2015, 8:30 AM EDT

    Austin Getty Images

    Phil Jones and Chris Smalling make it a trio of Manchester United players on the roster, while Arsenal paces all Premier League squads with four call-ups.

  17. US Open Cup second round wrap: Several USL sides clipped by “minnows”

    May 21, 2015, 7:46 AM EDT

    http://www.rhinossoccer.com/ http://www.rhinossoccer.com/

    There’s a guarantee that a fourth-tier side or lower will see the fourth round, thanks to a pair of surprise wins.

  18. Mats Hummels rejects Manchester United move, will stay at Dortmund

    May 20, 2015, 11:10 PM EDT

    FBL-GER-BUNDESLIGA-WOLFSBURG-DORTMUND FBL-GER-BUNDESLIGA-WOLFSBURG-DORTMUND

    Borussia Dortmund’s sporting director has said the prized defender will stay in Germany next season.

  19. MLS Snapshot: Sporting Kansas City 4-2 New England Revolution

    May 20, 2015, 10:01 PM EDT

    Sporting Kansas City v Houston Dynamo Getty Images

    A brace from Krisztian Nemeth led Sporting KC to an impressive win over a Revolution side that will leave Kansas City disappointed.

  20. Newcastle fans staging sit-in protest at St. James’ Park following final match of season

    May 20, 2015, 9:03 PM EDT

    Leicester City v Newcastle United - Premier League Getty Images

    With the Magpies in danger of relegation, supporters want owner Mike Ashley to sell the club.

Featured video

Championship Sunday: 10 games, 10 channels