Skip to content

How would Beckham’s MLS franchise in Miami be any different this time around?

Feb 4, 2014, 9:31 AM EST

Indiana Pacers v Miami Heat - Game Seven Getty Images

On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

source: Getty Images

Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

source:

Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Latest Posts
  1. Freddy Adu to sign with Swedish side

    Feb 27, 2015, 7:32 PM EST

    Credit: Blackpool Gazette Credit: Blackpool Gazette

    Freddy Adu will have a shot to revive his career in Sweden.

  2. Bale, Ronaldo declared fully fit after ‘precautionary’ training week

    Feb 27, 2015, 6:48 PM EST

    FBL-ESP-LIGA-REALMADRID-ESPANYOL FBL-ESP-LIGA-REALMADRID-ESPANYOL

    Bale and Ronaldo are set to perform in Sunday’s match vs. Villarreal after not taking part in full training sessions this week.

  3. Bayern Munich down FC Köln, cruise to 11-point Bundesliga lead

    Feb 27, 2015, 5:40 PM EST

    FC Bayern Muenchen v SC Freiburg - Bundesliga Getty Images

    Bayern Munich unsurprisingly improves on their position in league competition.

  4. Americans Abroad preview: Cameron back, Bedoya questionable

    Feb 27, 2015, 4:50 PM EST

    Guzan Getty Images

    Quick look at Americans utilizing their talents overseas.

  5. Prince-Wright’s Premier League picks: Everton, Man United, Man City, Stoke

    Feb 27, 2015, 4:20 PM EST

    464041878 Getty Images

    Citizens, Red Devils and Toffees will all bag big wins this weekend, according to PST’s Editor and Lead Writer.

  6. Premier League Preview: West Ham vs. Crystal Palace

    Feb 27, 2015, 3:50 PM EST

    FBL-ENG-FACUP-CRYSTAL PALACE-LIVERPOOL Getty Images

    Preview of West Ham-Crystal Palace match airing live on NBCSN this Saturday morning.

  7. Watching a UEFA Champions League game with US star Geoff Cameron

    Feb 27, 2015, 3:16 PM EST

    Cameron admires, and has beaten, Arsenal. Cameron admires, and has beaten, Arsenal.

    In our latest with Stoke City and U.S. national team star Geoff Cameron, we sit down in his house and watch Arsenal’s clash with AS Monaco.

  8. WATCH: PST Extra previews Liverpool vs. Manchester City

    Feb 27, 2015, 2:55 PM EST

    PST Extra - Feb. 27

    The PST Extra crew dissect the key areas as Liverpool host Man City on Sunday.

  9. Premier League Preview: Manchester United vs. Sunderland

    Feb 27, 2015, 2:25 PM EST

    Swansea City v Manchester United - Premier League Getty Images

    Watch United vs. Sunderland live on NBCSN and online via Live Extra at 10 a.m. ET on Saturday.

  10. WATCH: Premier League TV schedule – Week 27

    Feb 27, 2015, 12:44 PM EST

    PremierLeagueNBC

    Where and how to watch all the Premier League games during Week 27.

  11. Sepp Blatter wants 2022 World Cup final to be played on December 18

    Feb 27, 2015, 12:01 PM EST

    Blatter: “The World Cup will not go on until the 23rd, definitely not.”

  12. Europa League last 16 draw: Everton head to Ukraine; Spanish, Italian clubs clash

    Feb 27, 2015, 10:00 AM EST

    The Toffees get a tricky test in Kiev, while Italy dominates the last 16 with five clubs.

  13. Jack Wilshere undergoes latest surgery, as Arsenal return is delayed

    Feb 27, 2015, 9:20 AM EST

    Wilshere AP

    Gunners midfielder goes under the knife once again.

  14. Report: Chelsea join Manchester United in chase for Nathaniel Clyne

    Feb 27, 2015, 7:37 AM EST

    Queens Park Rangers v Southampton - Premier League Getty Images

    Will Clyne stay at Saints or move to one of the big boys?

  15. Toronto FC unveil new primary jersey for 2015 MLS season

    Feb 26, 2015, 11:37 PM EST

    Photo credit: MLSsoccer.com Photo credit: MLSsoccer.com

    It’s red — lots of red — and “All For One.” Do you dig it?

  16. Ahead of Capital One Cup final, Thibaut Courtois admits he’s never been in a PK shootout

    Feb 26, 2015, 11:10 PM EST

    Thibaut Courtois, Chelsea FC Getty Images

    Petr Cech has been in plenty of PK shootouts for Chelsea, but Courtois has never done it.

  17. CONCACAF Champions League: D.C. United battered by Alajualense, 5-2

    Feb 26, 2015, 10:32 PM EST

    Andrew Dykstra, D.C. United Andrew Dykstra, D.C. United

    *sigh* Another MLS team gets hammered in CCL, and we’re (probably) down to one last hope.