Skip to content

How would Beckham’s MLS franchise in Miami be any different this time around?

Feb 4, 2014, 9:31 AM EDT

Indiana Pacers v Miami Heat - Game Seven Getty Images

On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

source: Getty Images

Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

source:

Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Latest Posts
  1. Cruz Azul defeats Toluca, claims record sixth CONCACAF crown

    Apr 24, 2014, 12:36 AM EDT

    cruz_azul Getty Images

    Mariano Pavone’s first half goal in Toluca delivered La Maquina a record-breaking title.

  2. Hat trick from Wright-Phillips gives New York two wins in a row

    Apr 23, 2014, 11:56 PM EDT

    bradley_wright_philllips AP

    The Red Bulls’ slow start is quickly becoming a distant memory as New York posted a 4-0 win over visiting Houston.

  3. NWSL Digest: Feeling the Spirit as we move past Week 2

    Apr 23, 2014, 8:26 PM EDT

    NWSL logo

    A future star makes a quick impact as Washington puts week one behind them.

  4. Five moments that mattered in Bayern Munich’s trip to Real Madrid

    Apr 23, 2014, 5:55 PM EDT

    cristiano_ronaldo Getty Images

    Ronaldo pronounced fit; Benzema breaks through, and Casillas stones Götze.

  5. PHOTOS: Liverpool reveal ambitious Anfield expansion plans

    Apr 23, 2014, 5:30 PM EDT

    Source: Liverpool Football Club Source: Liverpool Football Club

    Incredible plans to expand Anfield revealed, as public will now have their say:

  6. Three things we learned from Real Madrid’s win vs. Bayern Munich

    Apr 23, 2014, 4:51 PM EDT

    arjen_robben_xabi_alonso Getty Images

    Tedious Tiki-Taka, counter-attacking clinic and gilt-edge chances:

  7. Benzema goal holds up as Real Madrid claim 1-0 lead over Bayern Munich

    Apr 23, 2014, 4:45 PM EDT

    karim_benzema_real_madrid AP

    Striker’s 19th minute score gives the nine-time champions a 1-0 lead ahead of next week’s second leg.

  8. VIDEO: Premier League Player of the Week – Week 35

    Apr 23, 2014, 4:19 PM EDT

    Raheem Sterling has been on fire as Liverpool surge up the standings. AP

    Find out who won the PL Player of the Week award, right here:

  9. VIDEO: Premier League Team of the Week – Week 35

    Apr 23, 2014, 3:36 PM EDT

    connor_wickham Getty Images

    Which players made the PL team of the week? Find out, right here:

  10. Major League Soccer Power Rankings – Week 7

    Apr 23, 2014, 2:54 PM EDT

    obafemi_martins_dan_kennedy AP

    The top two remain unchanged, but there’s a major shakeup in elsewhere near the top of our weekly rankings.

  11. DC Brew-nited: Team, keeper among MLS folks in the craft beer game

    Apr 23, 2014, 2:25 PM EDT

    http://www.dcbrau.com/ http://www.dcbrau.com/

    Andrew Dykstra wants to brew you a beer, and several teams have specific offerings in mind.

  12. Star-studded lineups unveiled for Real and Bayern; Bale on bench

    Apr 23, 2014, 1:42 PM EDT

    Real Madrid v Manchester United - UEFA Champions League Round of 16 Getty Images

    The big guns will be firing for Bayern Munich and Real Madrid at the Bernabéu, and there’s plenty of ammunition on both benches if needed.

  13. Moyes statement on dismissal; Reports say he was recruiting to the end

    Apr 23, 2014, 1:28 PM EDT

    FBL-ENG-PR-MAN UTD-CHELSEA Getty Images

    Reports say David Moyes was “seething” at what he perceived to be an unprofessional dismissal from Manchester United.

  14. Head coach Marc Wilmots says Adnan Januzaj will play for Belgium

    Apr 23, 2014, 12:52 PM EDT

    Januzaj Getty Images

    Bad news for England, as Januzaj is headed for a brand new Belgium kit.

  15. Who’s in across Europe? Glancing at the 2014/15 UEFA Champions League

    Apr 23, 2014, 12:11 PM EDT

    Portugal Soccer AP

    Some slots are firm, while there’s plenty to be settled in the next few weeks. Let’s take a look at whose guaranteed to make the group stage

  16. Landon Donovan praises David Moyes, says he’d be welcome in MLS

    Apr 23, 2014, 11:41 AM EDT

    Donovan-Moyes

    Speaking with Sports Illustrated’s SI Now, Donovan spent some time lauding David Moyes and lamenting his dismissal from Manchester United.

  17. WATCH: Rafa Marquez’s latest blatant, unnecessary attempt to injure

    Apr 23, 2014, 10:52 AM EDT

    Rafa Marquez AP

    He’s simply one of the worst that’s ever played.

  18. Newcastle veteran Ameobi takes shot at club’s transfer failings

    Apr 23, 2014, 10:25 AM EDT

    Newcastle United v Southampton - Premier League Getty Images

    Shola Ameobi has played a lot of roles during his time at Newcastle; His latest role is vocal critic of the club’s transfer practices.

  19. Jermaine Jones’ tattoo will have opponents seeing stars (and stripes)

    Apr 23, 2014, 9:40 AM EDT

    Jermaine Jones 2

    The USMNT midfielder posted this shot to his Instagram account on Tuesday, proclaiming his new stars and stripes knee tattoo complete.

  20. Liverpool’s Ayre to spend this summer: “It will cost what it costs”

    Apr 23, 2014, 8:48 AM EDT

    Leaders in Sport Getty Images

    The Champions League will make Liverpool more attractive, says its managing director, and the club will spend money to fortify its team.

Featured video

FIRED: Where David Moyes went wrong